5 Principles For A Wealthy & Happy Life (Loving Memory Of Bob Proctor) | Lewis Howes

Bob Proctor 0:00 Now that's rather sad, but I think it's true

Lewis Howes 0:02 Yeah. [clears throat]

Bob Proctor 0:02 And it's because we only have one problem in the whole world, and that's ignorance. They're living in ignorance. They don't know that what they're doing is gonna keep them where they are, and they keep doing it.

Lewis Howes 0:15 You were making around $14,000 a year after that, shortly after that.

Bob Proctor 0:19 No, I went from earning $4,000 a year-

Lewis Howes 0:22 A month, a month

Bob Proctor 0:22 ... to $14,500 a month.

Lewis Howes 0:24 A month. Exactly.

Bob Proctor 0:25 Now, if you annualize that, that was 175 a year. So I went from earning 4,000 a year to 175.

Lewis Howes 0:31 Mm.

Bob Proctor 0:31 I hadn't earned 175 that year.

Lewis Howes 0:34 Right.

Bob Proctor 0:34 I got it up to 14, 5 a month. So if you annualize it-

Lewis Howes 0:36 Got it, got it, got it

Bob Proctor 0:37 ... that's, that's a change. Phenomenal change.

Lewis Howes 0:39 Is it possible for anyone to go from poverty level to extremely-

Bob Proctor 0:47 Absolutely

Lewis Howes 0:47 ... financially successful?

Bob Proctor 0:48 Absolutely. I think earning money is one of the simplest things ever learned, and it's one of the most misunderstood things. Wealthy people historically have always had multiple sources of income. They don't have one. They have many.

Lewis Howes 1:02 Yeah.

Bob Proctor 1:03 I was cleaning floors. I thought the answer was work harder.

Lewis Howes 1:05 Mm-hmm.

Bob Proctor 1:06 'Cause I wanted to... I really wanted to earn some money.

Lewis Howes 1:08 Yeah, of course.

Bob Proctor 1:10 And I thought it was all-important. Today, my attitude towards money has changed dramatically. But I thought the answer was get another office to clean. Well, I was working so hard I passed out on the street. I would've been maybe 27, 28. I literally passed out on the street, I was working so hard. I came to, and there's a great big cop looking at me. I was laying there. It was scary. There was a group of people around me. I saw lights flashing. Then I saw a guy, a couple of guys in uniform with a stretcher. And it was scary. I had passed out. I guess they thought I had dropped dead. I had a heck of a time getting away from them, but I did get away. They didn't take me in the hospital. I talked them out of it.

Lewis Howes 1:59 Wow.

Bob Proctor 1:59 I got away, and I got thinking, "I'm not doing this right."

Lewis Howes 2:03 Mm-hmm. Working harder, working more hours is not the way.

Bob Proctor 2:07 No.

Lewis Howes 2:07 Yeah.

Bob Proctor 2:10 In fact, Napoleon Hill wrote that in Think and Grow Rich. He said, "If you are one of those people who believe that hard work and honesty alone will bring riches, perish the thought. It is not true. Riches, when they come in huge quantities, never come as a result of hard work. They come, if they come at all, in response to definite demands based upon the application of definite principles, and not by chance or luck." So you gotta find a demand and fill it, but you gotta follow princ- definite principles to do it.

Lewis Howes 2:39 Wow.

Bob Proctor 2:40 In other words, you gotta be in harmony with the law. You gotta give more than you get.

Lewis Howes 2:44 Mm-hmm.

Bob Proctor 2:44 If you're trying to get, forget it.

Lewis Howes 2:46 Yeah.

Bob Proctor 2:47 Well, I got by myself and I thought, "I'm doing something wrong." I was earning more money, but here I'm passed out. I said, "It's not... This is not normal." And it's like a little voice in my head said, "If you can't clean all of them, don't clean any of them." So I got all dressed up. People now accused me of sleeping in my suit. I got... I wouldn't take the suit off. I... Didn't matter where I was.

Lewis Howes 3:15 [laughs]

Bob Proctor 3:15 'Cause I knew the cleaners were tired, and I would go around. I got other people cleaning offices.

Lewis Howes 3:20 Mm-hmm.

Bob Proctor 3:21 And I knew pretty well where they'd be, so I'd drop around and I'd bring coffee and donuts, and I would drop in and I would talk to them about goals. And then I'd go to the next person. But I always was dressed up because I knew how tired you get, and if I was in working clothes-

Lewis Howes 3:36 Yeah

Bob Proctor 3:36 ... they'd expect me to help them so they could finish and go home.

Lewis Howes 3:38 Interesting.

Bob Proctor 3:39 But when I had shiny shoes and a suit and shirt and tie, they didn't expect me to help them clean, so I'd go on to the next place, and then the next place. And that's when I started to open offices.

Lewis Howes 3:48 Mm.

Bob Proctor 3:49 I went from Toronto to Montreal to Boston to Cleveland to Atlanta to London, England.

Lewis Howes 3:54 And you hired cleaners?

Bob Proctor 3:55 Uh-huh. Everywhere I went.

Lewis Howes 3:57 Yeah.

Bob Proctor 3:58 Yeah. Had people cleaning.

Lewis Howes 3:59 What should someone think about if they're struggling financially right now, or they feel like they're, they've been struggling for many years, and it feels like they're just surviving week after week, month after month? They're not sure how to get to that kind of sense of freedom for at least a six-month runway or beyond. What should they start thinking about?

Bob Proctor 4:16 Do you know what you've just described, I believe, the majority of people are living that way.

Lewis Howes 4:22 Yeah.

Bob Proctor 4:22 The majority. Now, that's rather sad, but I think it's true.

Lewis Howes 4:25 Yeah. [clears throat]

Bob Proctor 4:25 And it's because we only have one problem in the whole world, and that's ignorance. They're living in ignorance. They don't know that what they're doing is gonna keep them where they are, and they keep doing it 'cause they don't know how to change. They're overwhelmed with the debt. People are saying, "I need the money," they haven't got it. They wanna take their family on a vacation, they don't have the money to go. So they may borrow it and go anyway.

Lewis Howes 4:52 Mm.

Bob Proctor 4:52 Now they got more debt. They have to understand that they don't have to live that way.

Lewis Howes 5:00 Mm.

Bob Proctor 5:01 I wrote a book called You're Born Rich. The truth is you are. Most people are just a little short of money.

Lewis Howes 5:07 Mm-hmm.

Bob Proctor 5:07 But you are born rich, rich in potential.

Lewis Howes 5:10 Yeah.

Bob Proctor 5:10 Anybody can go to our site. Go to bobproctor.com. You can download the book You Were Born Rich free.

Lewis Howes 5:15 Mm.

Bob Proctor 5:15 It won't cost you a cent.

Lewis Howes 5:16 Mm-hmm, mm-hmm.

Bob Proctor 5:16 And chapter two is how much is enough. There's a... It's, it described very well how to get out of debt. You gotta create a debt repayment program where it's all done automatically.

Lewis Howes 5:27 Mm-hmm.

Bob Proctor 5:27 And then you focus on prosperity. You've gotta have a financial goal. You've gotta work toward it, and you've gotta understand that you can earn more than you're earning. And wealthy people don't have one source of income. They have more than one. I was earning money all last night while I was sleeping.

Lewis Howes 5:46 Yep.

Bob Proctor 5:47 You can actually earn more money when you're sleeping than you can spend when you're awake.

Lewis Howes 5:50 Yeah. [laughs]

Bob Proctor 5:50 You know? It, it sounds like a cute line, but it's true. There's no end to what we can earn. If you are not getting information from someone who is already wealthy, then you're probably getting information from the wrong people. Most people ask their brother-in-law, or the guy next door, or the w- girl they know. How do I earn more? Hell, if they knew, they'd be earning it. They don't know.

Lewis Howes 6:13 [laughs]

Bob Proctor 6:13 And most people talk to people that don't know. Carlyle put it very well. He said he did not believe in the collective wisdom of individual ignorance.

Lewis Howes 6:20 Mm.

Bob Proctor 6:21 And that's where most people are getting it from, people that don't know any more than themselves. I think you have to go... That's why these seminars are so important today.

Lewis Howes 6:28 Yeah, yeah.

Bob Proctor 6:29 People have the opportunity to go and learn. Most people won't pay to go. I tell people, "Listen, you invest in this, it'll probably be the... And borrow the money to do it. It's probably the last time you'll ever have to borrow money."

Lewis Howes 6:40 Yeah.

Bob Proctor 6:41 We-

Lewis Howes 6:41 It's true

Bob Proctor 6:41 ... I know, our seminars are not rah, rah. It's not nothing. Our seminars teach people about themself.

Lewis Howes 6:47 Mm-hmm.

Bob Proctor 6:48 It's like when Bill Goff said, "If I want to be free, I got to be me," I'm thinking, "I better know who me is."

Lewis Howes 6:54 Mm.

Bob Proctor 6:54 I didn't know who me was. I was doing a lot of things. I was doing them right and I was earning money, but I didn't know who I was. I start, started to study me.

Lewis Howes 7:03 Mm.

Bob Proctor 7:04 And the more I know me, the better I know you.

Lewis Howes 7:05 Yeah.

Bob Proctor 7:05 You only have to study yourself. You'll know what everybody, 'cause we're all the same.

Lewis Howes 7:08 Yeah.

Bob Proctor 7:09 It's our behavior that's different, our results that are different.

Lewis Howes 7:12 I heard a friend of mine, Dean Graziosi, I don't know if he coined this or someone else said it, and he sa- said it from someone else, but he said, "Those that pay, pay attention. And when you invest in yourself, you're paying attention to what you're doing."

Bob Proctor 7:25 You know, I never heard that before, but that is the truth.

Lewis Howes 7:27 Those that pay, pay attention. But if you don't pay for it, you're not gonna pay as much attention. If you pay more, you'll pay more attention to learning this.

Bob Proctor 7:33 I had an aunt and uncle who were as poor as church mice. I mean-

Lewis Howes 7:38 [laughs]

Bob Proctor 7:38 ... they just didn't have anything. [laughs] And they had a whole house full of kids. And I used to drop by their house periodically. I was doing very well, and I was teaching seminar. And I remember it was around Christmas time, and he was rushing around trying to get credit cards from some big store so they could buy presents for the kids.

Lewis Howes 7:59 Yeah.

Bob Proctor 8:00 And I said, "You know something?" He said, "Never mind. Next year it'll be different." I said, "You know something? Next year it's gonna be exactly the same as it is this year, 'cause you never change you."

Lewis Howes 8:10 Wow.

Bob Proctor 8:10 I said, "You should get into the seminars and learn something. I know something you don't know." Well, they came to the seminar. He got paid every two weeks. So that meant three times a year, I think, he'd get paid three time, maybe four times a year. He'd get paid three times in a month. That one pay was extra, 'cause they were budgeted for two pays. I made them pay to come to it.

Lewis Howes 8:34 Wow.

Bob Proctor 8:34 Something said I made them pay. And I think they thought I should have comped them into it. But you know, Mark thanked me, my aunt, I don't know how many times that I charged them. She said, "We wouldn't have kept coming. I didn't even know what you were talking about." I was running seminars, was seven evenings from 7:00 to 10:00. It would run over a series of nights years ago. And she said, "I wouldn't have kept coming." But she said, "Because we paid, I came."

Lewis Howes 9:00 Of course.

Bob Proctor 9:01 He's right. If they pay, they pay attention.

Lewis Howes 9:03 That's it.

Bob Proctor 9:03 That is so true.

Lewis Howes 9:04 It's it.

Bob Proctor 9:04 And if they don't, they don't-

Lewis Howes 9:06 They're not gonna be... You don't really care. When you hear something you don't like, "Ah, this is not for me."

Bob Proctor 9:10 That's right.

Lewis Howes 9:10 "Let me get out of here. Ah, I got something better to do."

Bob Proctor 9:12 Yeah.

Lewis Howes 9:13 Especially in LA. "Ah, I want to go to the beach."

Bob Proctor 9:15 Mm-hmm.

Lewis Howes 9:15 "This is too hard work."

Bob Proctor 9:16 Yeah.

Lewis Howes 9:17 "It's confronting my ego. Ah, I don't need this."

Bob Proctor 9:22 I'm firmly convinced if a person doesn't understand a paradigm, a paradigm isn't, is nothing but a multitude of habits.

Lewis Howes 9:28 Uh-huh.

Bob Proctor 9:29 They're programmed into your subconscious mind to control your behavior. It's got nothing to do with how smart you are. It's got nothing to do with what your formal education is. It's got nothing to do with which side of the tracks you come from.

Lewis Howes 9:41 Mm-hmm.

Bob Proctor 9:42 It has to do with your paradigm. The paradigm is a program in your subconscious mind, it's both genetic and environmental, that's controlling your behavior. Everyone that can hear my voice knows how to do better than they're doing, and they may wonder, why don't I do it? It's because you're programmed to do what you're doing.

Lewis Howes 10:00 Yeah.

Bob Proctor 10:00 And until you change the program, nothing's gonna change.

Lewis Howes 10:03 Mm-hmm.

Bob Proctor 10:04 Paradigm has to be changed.

Lewis Howes 10:06 I love that. What would you say are the... If you could share three key habits for people that if they want to continue to grow every day, be more prosperous, be more abundant, happier, joyful, healthier in their life, what are three key things, habits, every day? Not talking about morning routine, but just overall habits every single day. What should people be focusing on consistently?

Bob Proctor 10:29 They should study every day.

Lewis Howes 10:31 Study.

Bob Proctor 10:34 They should have a mentor, someone that has already accomplished what they dream about. They might not even know the person, but they could get introduced to them and ask them, "What are half a dozen things I should do every day?"

Lewis Howes 10:52 Yeah.

Bob Proctor 10:52 Ask them. They know.

Lewis Howes 10:53 Mm-hmm.

Bob Proctor 10:54 Most people are getting information from people that don't know any more than themselves.

Lewis Howes 10:57 Yeah.

Bob Proctor 10:59 And the third one, you've definitely got to have a goal, and when you write it, you've already got it intellectually. See, you operate intellectually, emotionally, and physically. Well, your intellectual mind, the second you say, second you decide on it, you've got it. It tells you in the Bible, "Before you speak, I'll hear you."

Lewis Howes 11:20 Mm-hmm. Mm.

Bob Proctor 11:21 It's 'cause the thought always precedes the word.

Lewis Howes 11:22 Mm-hmm.

Bob Proctor 11:24 The second you get emotionally involved, you've got it emotionally.

Lewis Howes 11:26 Yep.

Bob Proctor 11:28 So you've got it intellectually, you've got it emotionally. It's only a period of time till you've got it physically.

Lewis Howes 11:31 Mm. Be, do, have. Yeah.

Bob Proctor 11:34 That's right. But the have comes in a period of time. So-

Lewis Howes 11:38 It's not, it's not overnight? [laughs]

Bob Proctor 11:40 Every seed has a gestation or an incubation period.

Lewis Howes 11:43 Yeah.

Bob Proctor 11:44 When a woman gets pregnant with a child, it takes 280 days.

Lewis Howes 11:49 Yeah.

Bob Proctor 11:50 The husband doesn't come home a month later and say, "Come on, where is it?"

Lewis Howes 11:53 Right.

Bob Proctor 11:54 He waits, as-

Lewis Howes 11:55 Right

Bob Proctor 11:55 ... James Allen said, as one who understands.

Lewis Howes 11:57 Mm.

Bob Proctor 11:58 He understands there's a gestation period. Where I come from, if you plant a seed for a carrot, it takes approximately 70 days for it to manifest.

Lewis Howes 12:05 Mm.

Bob Proctor 12:07 All physical seeds have a gestation or an incubation period. We know that now, but we didn't always know that. We weren't always aware. No one knows what the gestation period is for a spiritual seed, and an idea is a spiritual seed.

Lewis Howes 12:23 Mm-hmm.

Bob Proctor 12:24 But we do know that it operates by the same laws, and the laws of the universe are precise. They can be studied.

Lewis Howes 12:32 Yeah.

Bob Proctor 12:32 They can be understood. We operate by law. Our life is governed by laws. Like, we know it's gonna get dark tonight. We don't wonder if it is.

Lewis Howes 12:41 Yeah.

Bob Proctor 12:41 You know when the tide goes out, it's coming back. Winter never follows winter. We know these things.

Lewis Howes 12:47 Mm.

Bob Proctor 12:47 That's all expression of law.

Lewis Howes 12:49 Mm-hmm.

Bob Proctor 12:50 Well, when we bring our life into harmony with the laws, we're gonna enjoy more of life.

Lewis Howes 12:56 Yeah.

Bob Proctor 12:57 If we fight it, we're gonna lose.

Lewis Howes 12:59 Yeah.

Bob Proctor 13:00 You know?

Lewis Howes 13:02 This is amazing. What is something that, uh, you are proud of that most people don't know about you?

Bob Proctor 13:13 I, I don't really know. I spend all my time thinking of how to teach this, you know?

Lewis Howes 13:17 [laughs]

Bob Proctor 13:18 Um...

Lewis Howes 13:18 Yeah.

Bob Proctor 13:21 I'm proud of our company.

Lewis Howes 13:23 Yeah.

Bob Proctor 13:24 I'm proud of the people I work with. Uh, proud of my family.

Lewis Howes 13:29 Mm.

Bob Proctor 13:30 Um, I just love what I do. I just love it so much. Um, I think it's such a shame when people don't study.

Lewis Howes 13:41 Mm-hmm. Yeah.

Bob Proctor 13:43 Because-

Lewis Howes 13:44 And that's your first habit, yeah

Bob Proctor 13:45 ... w- well, there's so much of all this that we don't know. And we can do anything. Um, life is pretty special, you know?

Lewis Howes 13:58 It's amazing.

Bob Proctor 13:59 It really is.

Lewis Howes 14:01 It's incredible.

Bob Proctor 14:02 Yeah.

Lewis Howes 14:03 Do you have any fears?

Bob Proctor 14:06 Oh, I have lots of fears. Yeah. I mean, you fear anything you don't know, but you don't let them control you.

Lewis Howes 14:12 Yeah.

Bob Proctor 14:13 You know? Um, I think someone said that courageous people aren't, don't have any fears. Eddie Rickenbacker said, "There's no courage without fear." [laughs]

Lewis Howes 14:26 Mm-hmm.

Bob Proctor 14:27 You, courage gets you to face the thing you fear. So I have, yeah, I have fears. To do, any time I go to do anything that I've never done, I'll be afraid, but I won't, I don't let it stop me.

Lewis Howes 14:39 Yeah.

Bob Proctor 14:40 In fact, I call that hitting a terror barrier, you know?

Lewis Howes 14:44 A terror barrier.

Bob Proctor 14:45 A terror barrier. That's, you've got to... Like, you get a new idea. Let's suppose a person's got an idea. They're gonna quit their job and start their own company. That's an exciting idea. They're intellectually involved with it. That's all.

Lewis Howes 15:01 Mm-hmm.

Bob Proctor 15:02 I mean, they can play with that all they want.

Lewis Howes 15:04 In their mind, yeah.

Bob Proctor 15:05 Nothing's ever gonna happen, 'cause it's just intellectually. They take the idea, and they get emotionally involved with it.

Lewis Howes 15:11 Mm.

Bob Proctor 15:12 Now all hell breaks loose.

Lewis Howes 15:14 Yeah.

Bob Proctor 15:14 They hit the terror barrier.

Lewis Howes 15:16 Ooh. They start to feel the fear.

Bob Proctor 15:17 Ha ha. And if you don't go through the terror barrier, where do you go? You're right back into safety. Bondage, and that's where most people live.

Lewis Howes 15:28 Mm.

Bob Proctor 15:28 Because they don't know how to do it. They don't know where the money's gonna come from. They don't know where the help's gonna come from. It's... I l- like I heard one time a c- cute thing when, uh, Maharishi was gonna take TM to the world. One of his advisors said, "Well, where's all the money gonna come from?" He says, "Wherever it is right now."

Lewis Howes 15:50 Wow.

Bob Proctor 15:50 [laughs] I love that, 'cause that's where the money's gonna come from. So when people hit this fear because they haven't got the money, they don't know how, they want to realize the way is already here. If nothing's created or destroyed, if all the power's 100% evenly present all places at the same time, everything we've got is, we've got it right here. It's right here. We just don't understand it. So you hit this terror barrier. If you don't go through it, you're toast.

Lewis Howes 16:14 Yeah.

Bob Proctor 16:16 So-

Lewis Howes 16:16 You always stay in your comfort zone. You'll never be able to grow and expand

Bob Proctor 16:19 ... yeah, so if something doesn't scare me, I know I'm not growing.

Lewis Howes 16:23 It's something, uh, you know, as an athlete... Or did you play sports growing up at all? Anything?

Bob Proctor 16:26 Not a lot, no.

Lewis Howes 16:27 Some recreational stuff?

Bob Proctor 16:28 Mm-hmm.

Lewis Howes 16:28 Yeah. As an athlete, I was in pain almost every single day. We would, our coaches would push us to a-

Bob Proctor 16:35 Sure

Lewis Howes 16:35 ... a limit that we didn't wanna go to.

Bob Proctor 16:37 Yeah.

Lewis Howes 16:38 They wouldn't hurt us, you know, where we'd be broken bones.

Bob Proctor 16:40 Yeah.

Lewis Howes 16:40 But it was painful.

Bob Proctor 16:42 Yeah.

Lewis Howes 16:42 I'd much rather be laying on the couch-

Bob Proctor 16:43 [laughs]

Lewis Howes 16:44 ... playing video games or whatever it is, having fun.

Bob Proctor 16:47 Mm-hmm.

Lewis Howes 16:47 But that pain threshold or, you know, breaking through that pain barrier and discomfort always made me feel a little more confident in myself. Like, "Wow, I was able to do that. I didn't think I could push that far, but now I can do a little more tomorrow." And doing that every day over years has conditioned me to want pain every single day, in a healthy way.

Bob Proctor 17:06 You see, that's where the coach played a, an integral role.

Lewis Howes 17:09 Yeah, huge.

Bob Proctor 17:10 The coaches, the mentors, uh, you know? And that's what they pa- And if you, I think if you have the right coaching for a period of time, then you said, now it-

Lewis Howes 17:20 It's in me

Bob Proctor 17:21 ... you see, it's part of you now.

Lewis Howes 17:22 It's in me.

Bob Proctor 17:22 Well, that's where it is, it's part of me. Like, fear would never stop me. Um, in fact, if it doesn't scare me, I know I'm probably not going in the right direction.

Lewis Howes 17:30 Yeah.

Bob Proctor 17:32 You know?

Lewis Howes 17:32 Should we face a terror barrier every day? Is it too much to do it every day?

Bob Proctor 17:37 No, I don't think so. I don't think so.

Lewis Howes 17:39 Is it helpful if we're looking for things that scare us every day?

Bob Proctor 17:42 Well, yeah, you should be going that way.

Lewis Howes 17:44 Yeah.

Bob Proctor 17:44 You know? Um, and you'll realize after you go through it, you stepped through fear into, into safety. This is one of the best pieces of literature I have ever read. I'm gonna read it through. It's only about 20 lines, and then we'll talk about it for a few minutes.

Lewis Howes 18:03 Great.

Bob Proctor 18:04 My mind is a center of divine operation. The divine operation is always for expansion and fuller expression.

18:13 And this means the production of something beyond what has gone before, something entirely new, not included in past experience, though proceeding out of past experience by an orderly sequence of growth. Therefore, since the divine cannot change its inherent nature, it must operate in the same manner in me. Consequently, in my own special world in which I am the center, it will move forward to produce new conditions always in advance of any that has gone before. I'm going to, um, I'm just gonna photograph, I'll take a picture of this page and I'll, I'll, uh, I'll send it to you.

Lewis Howes 18:53 That, please.

Bob Proctor 18:54 The start of this is the key. My mind is a center of divine operation. Now, if I held a basketball here, there's only one point in that basketball that's center, isn't there?

Lewis Howes 19:08 Yeah.

Bob Proctor 19:08 And that's determined by the outer measurements of the ball. Agreed?

Lewis Howes 19:12 Mm-hmm.

Bob Proctor 19:13 There's only one center in this studio. I don't know where it is. I don't even know how to find it, but I know somebody would know how to find it. In all things there is only one center. This literature says my mind is a center, which would indicate there's more than one center.

Lewis Howes 19:30 Hmm.

Bob Proctor 19:31 So if you study this long enough, and I finally figured out why, this, the man that wrote this is one of the most brilliant writers I think I've ever studied, Thomas Troward. My mind is a center. When you're dev- dealing, when you're dealing with divine operation, you're talking about infinite. There is no outer ring, so any point's center.

Lewis Howes 19:51 Hmm.

Bob Proctor 19:53 Your mind, Lewis, is a center of divine operation, and the divine operation's always for expansion and polar expression. This means the production of something beyond what's gone before. So there's something coming. It's gonna be better than everything in the past. I'm gonna send this to you. I want you to read it every day for 90 days.

Lewis Howes 20:16 Okay. Yeah. Send it to me. I'll print it out.

Bob Proctor 20:17 This will stretch your mind. When you say, "What are you studying?" I want to, I want to expand my awareness. I want a greater awareness of my relationship with the whole scheme of things.

Lewis Howes 20:29 Isn't it crazy that we are standing on a moving ball in the middle of infinite space?

Bob Proctor 20:37 Yes. Yeah.

Lewis Howes 20:39 When we, when we think about that sometimes, that it's, we're on a little ball, a little dot on a little ball that's rotating-

Bob Proctor 20:46 Yeah

Lewis Howes 20:46 ... in the middle of infinite space. [laughs]

Bob Proctor 20:49 Yeah. Moving at a ridiculous speed. Do you know the more you study this, the more you realize what a magnificent creation you are. When you stop and just take a look at your hand, there's enough potential energy in that little finger to light up this building for probably a month.

Lewis Howes 21:22 Hmm.

Bob Proctor 21:23 There's about 11 million kilowatt hours per pound potential energy locked up in the electrons in the atoms of the body. We are a m- a living dynamo. The blood circulates through your body hundreds of miles of passageway every 33 seconds, carrying all the food in, all the garbage out. Boom, like that in one sweeping change. For you to move any part of your body, you must activate brain cells. The brain is an electronic switching station. The more we study and look at this, the more mind-boggling it is. You know, we're t- we're God's highest form of creation. Um, that's taught in all religions. There's only a half a dozen religions. There in California you've got, I think, 500, but everybody starts [laughs] their own there.

Lewis Howes 22:21 [laughs]

Bob Proctor 22:23 And the truth is you can start your own religion there, and many do.

Lewis Howes 22:26 Mm-hmm.

Bob Proctor 22:27 But there's a half a dozen major religions. They all teach essentially the same thing. We're truly God's highest form of creation, and we act sometimes not much better than some of the animals that we keep as pets, you know? You, I think, shows like yours can do such an enormous amount of good.

Lewis Howes 22:56 Hmm. Thank you.

Bob Proctor 22:57 Well, what you really do, you provoke people to think about a lot of different things, and if people will begin to think, thinking is the highest function we're capable of, and thinking can be taught. Unfortunately, it's not being taught, but it can. You know, it's highest function we're capable of, you know, so it's, um, it's worthwhile learning.

Lewis Howes 23:31 Absolutely. I think a lot of us are, we're not taught to think. We are conditioned to react, i-

Bob Proctor 23:38 Oh, no question about that

Lewis Howes 23:38 ... to what's happening around us, and we, and we react. We don't think before we react. We just react, and so that's what causes us a lot of stress and overwhelm.

Bob Proctor 23:47 You know, Victor Frankl-

Lewis Howes 23:48 Uh, um-

Bob Proctor 23:49 ... wrote a marvelous book, Man's Search for Meaning. I don't know if you're familiar with it.

Lewis Howes 23:53 Yep.

Bob Proctor 23:53 He, um, well, he, he was a marvelous author. And he said in every situation, between the situation and your response, there's a space. It might only be a, a millisecond, but in that space, you have the ability to choose how you're gonna react or respond. When you react, whatever you're reacting to is in control of you, whether it's another person, a condition, or a circumstance. When you respond to the same thing, you stay in control.

Lewis Howes 24:30 Ooh. So when you react, they're in control, the environment is. When you respond, you're in control.

Bob Proctor 24:37 Yeah. Um, Sandy Gallagher, my partner, she was... She has a niece, and her niece was at her house one day, and I happened to phone, and she says, "Would you talk to Anna for me?" And, um, she was having a problem with her mother, and I was thinking, "Well, probably you're right, but I would imagine your mother thinks she's having a problem with you." You know? And, um, what they were doing, she was reacting, and I got, I got explaining it to her. I said, "Listen, doesn't matter what happens, doesn't matter what happens, you have a choice. You're either gonna react or respond. When you react, you have lost control of you, and you've given control to the other person or the conditions or the circumstance. When you respond, exactly the same situation, nothing's changed, only you respond." You could say, "I wonder why she's saying it like that. I wonder why she wants me to do that now. I wonder why she's upset with me." Well, her mother apparently, if I get this story right, apparently got ahold of Sandy and wanted to know what the hell was going on with Anna [laughs] when she went home. She was so different. That's what it... That's a huge lesson to learn.

Lewis Howes 26:03 I've been researching this more and just trying to learn from people like yourself on how you have dealt with self-doubt over the years, and how you think anyone who feels like they're doubting themselves, what can they do to go from doubt into confidence? What do you think is the path?

Bob Proctor 26:18 Okay, that's a good question. It ties in with the previous question you asked.

Lewis Howes 26:22 Mm-hmm.

Bob Proctor 26:22 What do we do with fear? Fear comes from the doubt, so the doubt becomes the cause of the fear-

Lewis Howes 26:28 Mm

Bob Proctor 26:28 ... which is the cause of the anxiety, et cetera. The doubt is the cause. Fear is the effect. What is the polar opposite to doubt? Understanding.

Lewis Howes 26:39 Mm.

Bob Proctor 26:40 It's understanding. That's the opposite of doubt. So what is it we want to understand? Well, if it's me that's entertaining doubt, why am I entertaining doubt? If I were to find out who I really am-

Lewis Howes 26:55 Mm

Bob Proctor 26:56 ... and I believe everything that's been taught down through the centuries, I would have no doubt. I would be realizing that I could do anything, and the only thing that's causing the doubt is a lack of understanding. So I'm gonna keep studying and I'll gain a better understanding. I don't doubt myself. I don't doubt what I can do. Um, does that mean that I can do everything? No. When doubt appears, I'll eliminate it, and I'll eliminate it fast, 'cause I'm gonna figure out how to do whatever it is I'm doubting.

Lewis Howes 27:27 Yeah.

Bob Proctor 27:29 And you see, if it's me that I'm doubting, it's because I don't understand me well enough.

Lewis Howes 27:34 Mm.

Bob Proctor 27:34 I did a broadcast the other day, it was all over the place, we had thousands into it, on self-image, and we've got to get a better image of ourself. We have to get a true image of ourself, understand who we are, how our mind functions, realize this physical instrument we're living in is nothing but an instrument. It's the instrument of the mind, and the mind expresses itself with and through this thing we call our body. Well, let's understand that better. This thing, you got enough power in your one hand to light up that building you're in for probably a month.

Lewis Howes 28:11 Mm. Wow.

Bob Proctor 28:11 There's about 11 million kilowatt hours per pound potential energy locked up in the electrons in the atoms of the body. Well, that's the invisible power that's in me. I want to understand that better. How, what... That's the physical side. What's the higher side? Higher side is my intellectual side, and that is the intellectual factors that I ran through earlier: perception, will, reason, imagination, memory, and intuition. There's six of them. And, um, as I understand those more, as I understand my intellectual factors, I'm using the things and I'm utilizing and developing the things that separate me from all the rest of the animal kingdom, of which I'm a part.

Lewis Howes 28:52 Mm.

Bob Proctor 28:53 Then I can tap into the spiritual essence of who I am, because we're spiritual beings, and that's where the greatness lies.

Lewis Howes 29:01 Mm-hmm. Mm.

Bob Proctor 29:03 It lies in understanding the spiritual essence of who we are. You see, our spiritual DNA is perfect. It requires no improvement. It requires no modification. Our spiritual essence is perfect, and that perfection is within us, so the trick is figuring out how to express it in a greater way.

Lewis Howes 29:23 Yeah, and not get trapped into a different type of expression through bad news or friends or parents' beliefs or whatever it is that-

Bob Proctor 29:30 Exactly

Lewis Howes 29:30 ... tries to shut us down, correct?

Bob Proctor 29:33 Exactly.

Lewis Howes 29:34 So it's-

Bob Proctor 29:35 And they will try and shut us down, because we're coming up and we're saying, "I'm gonna do this." They'll say, "You gotta be out of your mind. You're gonna quit that good job. Are you crazy?" We gotta be strong enough to say, "I'm gonna follow my dream."

Lewis Howes 29:46 Mm. Amen to that. I'm a big believer in this.

Bob Proctor 29:49 Like Martin Luther King, "I have a dream." He didn't say, "I have a plan."

Lewis Howes 29:53 Yes.

Bob Proctor 29:53 He didn't say, "I have a bank account." He didn't say, you know. "I have a dream. I have a image in my mind. I have a g- beautiful picture that I want to execute in my life."

Lewis Howes 30:06 Self-image. Uh, I love this topic about self-image. How do we reshape our self-image to serve us as opposed to bring us down?

Bob Proctor 30:17 Well, it's interesting. Most- Maxwell Maltz actually discovered self-image as we know it today. He was a cosmetic surgeon, and he found if he operated on a person, maybe they had a distasteful scar on their face, and he removed the scar, he said sometimes there was a phenomenal change in the person's personality. But he said other times they'd remove the scar, it was very successful, no change in their personality. That led him to postulate that we not only have this physical image that reflects back from the mirror-

Lewis Howes 30:56 Hmm

Bob Proctor 30:56 ... we have an inner image of ourself. It's how we see ourself.

Lewis Howes 31:01 Right.

Bob Proctor 31:02 Now, that inner image is an idea, and that idea is generally planted in our little life when we're infants, and it's planted by virtue of the, the environment that we're surrounded by, how we're raised. If a child's raised with praise, they're gonna grow up very confident individuals. If a child's raised with criticism, they're gonna grow up very insecure. So you see, this image that we have, it's a picture of how we see ourself, but most of us, that image was planted by people that didn't know what the hell was going on. They didn't know the war was over, and they were planting... They were developing a little mind. It was a mind. They were shaping it like fresh clay.

Lewis Howes 31:52 Hmm.

Bob Proctor 31:53 They didn't understand that. It was a kid, they're looking after him, we feed him, we keep him warm. What the hell? You know, that's our responsibility. No, it was a mind, and they were developing that mind. And if they didn't understand, what were they gonna put in? Well, the, all they could give to the child is the insecurities that they had themself. So that was the picture that the kid grows up of themself.

Lewis Howes 32:13 Hmm.

Bob Proctor 32:13 Now, I grew up very insecure. I was born during the Depression. When I first went to school, the Second World War had just broken out, so everybody's rationed for everything. It was hard times. All the men were away fighting in Europe or South Pacific. There was no men doing anything. The women that were there were driving the trucks. They were cops. They did everything.

Lewis Howes 32:33 Wow.

Bob Proctor 32:33 So there wasn't a whole lot of time used for developing a little mind. So I just grew up and picked up what I could, and I grew up very insecure. It wasn't until I met a man that gave me this book and gave me some damn good instruction that I started to pay attention to who I was, and I have never stopped being fascinated with studying me.

Lewis Howes 32:57 Yeah.

Bob Proctor 32:59 I, I am the most fascinating subject that I've ever come across, and I have found out that you and I are exactly the same. We only appear to be different. Our physical body looks different. We choose different vocations. Some earns more or less than the other, but our potential's exactly the same.

Lewis Howes 33:18 Hmm.

Bob Proctor 33:18 We both live in a physical body. We both have these higher mental faculties. We're both spiritual beings. We both draw on an infinite source of supply. We're the same. So the trick, I think, for the person that has insecurities, that hasn't got the strongest image they want, they should find a damn good mentor. That's what changed my life. That's what the School of Greatness is for doing for people that are tuning into it on a regular basis. Because I don't think you have any slacks on here. I don't think you have people coming on here who don't know what the hell they're talking about. I don't think you have c- people come on here just to make a noise. I think you come on to pick the best of their mind. You're gonna pick their mind for your listening audience.

Lewis Howes 34:02 Mm-hmm.

Bob Proctor 34:03 You got a big name out there, so, uh, you know, it's... A lot of people listen to you, pay attention. So, and that's why, because you're giving them the right information. So as we start to gather this information about ourself, our image starts to change. And I started to see I'm not this skinny kid that doesn't know what the hell's happening, that did poorly-

Lewis Howes 34:22 Hmm

Bob Proctor 34:22 ... in school. I'm a spiritual being. I have a marvelous mind. I can think. If I can imagine it, I can hold it in my hand. I can do anything that I want.

Lewis Howes 34:38 What are the habits of those people thriving versus the other people that maybe, who were successful but fell off a little bit over the last year? What would you say are some of those habits that differentiate the successful during challenging times?

Bob Proctor 34:51 Well, it, it's, there's... It's, it's really obvious. You know, the law of the animal kingdom is adapt or die. And if you let the outside world control you, you're toast, because when anything goes wrong, it's in control. When you control from the inside, like we're in control of ourself, we're in control of our world, so it doesn't matter what happens, you figure out how to get to where you're going. Um, the goals don't change. Sometimes the methods of getting there do. But, uh, I have never... I think probably I had great teachers. I had a half a dozen phenomenal mentors, and I think I was raised the right way. You stay in control regardless, you know?

Lewis Howes 35:40 Yeah.

Lewis Howes 35:41 What would you say are some of the habits that you have that people wouldn't expect that you would have? Maybe they would expect certain things like waking up early or journaling or, you know, getting eight hours of sleep, but what are some habits that you do differently that maybe are unexpected in the personal growth space?

Bob Proctor 35:59 I study every day. Every day.

Lewis Howes 36:01 Hmm.

Bob Proctor 36:02 Um, I've studied every day now for 60 years. I started to study this book in 1961, and I read it every day. Same book, Think and Grow Rich. I have, uh, just here behind me, I've got the Laws of Success, the original ones that Napoleon Hill wrote in 1928, and then he come out with this in 1937. And The man that gave it to me, he said, "If you'll study this every day," he said, "you're gonna have a wonderful life." And he pointed out Napoleon Hill spent his whole life studying the lives of 500 of the world's most successful people. He was mentored by Andrew Carnegie, who at the time was the wealthiest man in the world, and he said, "Since he spent his whole life putting this together," he said, "it would be a prudent move on your part if you spent the rest of your life trying to understand and apply what he is teaching."

Lewis Howes 36:57 [laughs] Right.

Bob Proctor 36:59 And, you know, that just seemed to make some sense to me, and that's what I started doing. I've never stopped.

Lewis Howes 37:04 If there was only one principle inside of Think and Grow Rich that you could only live by and only talk about, and you wouldn't be able to talk about anything else inside the book, what would that one principle be?

Bob Proctor 37:18 Persistence. He said there, he, he said in the book, he said, "There may be no heroic connotation to the word, but the quality is to the character of the human like what carbon is to steel." See, I think the trick, Lewis, is get some good habit patterns and live with them all of your life, because you're either gonna grow or you're gonna die. It's, uh, it's create or disintegrate.

Lewis Howes 37:47 Mm-hmm.

Bob Proctor 37:47 There's no such thing as leveling out and staying where we are, and some people think they can just hold it where they're at, but they can't do that. You're either gonna go ahead or you're gonna go backwards. It's create or disintegrate. And so if you have good habits, you're gonna keep growing. Way back, I think around 1938, '39, Albert E.N. Gray worked for the Prudential, and he wrote, uh, The Common Denominator of Success. It's a great article, and he said, "The common denominator of success is in forming the habit of doing things that failures don't like to do."

Lewis Howes 38:28 Hmm.

Bob Proctor 38:29 And he was speaking one time. A young guy said, "Why do successful people like doing these things?" And he said, "They don't. [laughs] That's why they've turned them into habits."

Lewis Howes 38:38 [laughs]

Bob Proctor 38:39 [laughs] You know? I thought that was beautiful. He said that's why they've turned them into habits. They don't like doing them, you see. And of course, a habit is-

Lewis Howes 38:47 What, what do you think-

Bob Proctor 38:48 Well, a habit is something we do automatically without any conscious thought

Lewis Howes 38:50 ... okay, I'm sorry.

Bob Proctor 38:51 We just, it's part of our paradigm. We're programmed. Yeah.

Lewis Howes 38:56 What do you think are the three most difficult habits to develop, uh, that actual w- actually will support us for the most growth long-term if we can take these habits on?

Bob Proctor 39:08 One of them I think the most difficult is repetition of studying the same thing.

Lewis Howes 39:13 Hmm.

Bob Proctor 39:14 I have a, um, a book here on my desk. It's in a book holder, and when I went to visit Earl Nightingale way back, mm, 1968, '6... No, it was earlier than that. It was around '66, and I saw he had this book stand on his desk, and I asked him what it was, and he said it was a book holder. And I said, "Why do you have it?" He says, "'Cause I wanna read those two pages every day for the next month, maybe two months." I said, "Really? The same thing?" And he said, "Yeah." He said, "Then they'll become a part of me."

Lewis Howes 39:57 Hmm.

Bob Proctor 39:58 And he said, "That's really the suc- the secret of success, is the repetition of an idea." You see that in sports. You play ball, I mean, y- y- it's definitely part of your game, you know. Um, how many g- how many plays would you have in your head?

Lewis Howes 40:17 Ooh. Um, well, a lot of different plays, but in football, there's really only, like, nine different routes a receiver can run-

Bob Proctor 40:25 Yeah

Lewis Howes 40:26 ... as part of the tree of ru- of running a route. But there's so many different variations within plays that that one receiver could run, and then another person could run in tandem with that.

Bob Proctor 40:37 Yeah.

Lewis Howes 40:38 So you have to... There's a massive playbook that you go through at the beginning of the season, and you've got to remember a lot of different things. But if you typically know the route you need to run and what other people are doing around you, then you can, you can figure it out.

Bob Proctor 40:51 But it's repetition that enables you to do that, isn't it?

Lewis Howes 40:54 Over and over and over and over again.

Bob Proctor 40:56 Well, you see-

Lewis Howes 40:56 Same route over and over

Bob Proctor 40:58 ... that doesn't just apply to football. I think that applies to life. And if a person will really understand that, it's through repetition that you program your subjective mind, and it's your subjective mind that controls your behavior. Doesn't make sense to some people, but if they would study it and start to understand it, they would start to do it.

Lewis Howes 41:22 What's the most important thing on those two pages that you have open in front of you?

Bob Proctor 41:26 Most important thing, here. Read it to you. "The lesson to be learned from the practical aviation of the present day is that of triumph of principle over precedent, of working out of an idea to its logical conclusion in spite of the accumulated testimony of all past experiences to the contrary. With such a notable example before us, can we say that it is futile to inquire whether by the same method we may not unlock still more important secrets and gain some knowledge of the unseen causes which are the back of external and visible conditions? And then by bringing these unseen causes into a better order, make practical working reality of possibilities which at present seem but fantastic dreams." They're talking about the Wright brothers. He said there was a secret. They got off the ground, because nobody knew how to fly, and neither did they until after they got it in the air. But he pointed out that it was principle over precedent. And we let precedent control us too often. You know? We're-

Lewis Howes 42:43 What's the difference between principle and precedent?

Bob Proctor 42:46 Well, precedent, you're let- letting something that has happened in the past control you.

Lewis Howes 42:53 Hmm.

Bob Proctor 42:53 The principle, uh, is that there's always a better way. Doesn't matter what you're doing. Better is a beautiful word.

Lewis Howes 43:08 What's something in your life that took a long time where you were holding onto the precedent of something for a while, maybe it was months, maybe it was years, decades, that eventually the principle finally started to fly and you had a breakthrough? Is there an area of your life you can think of?

Bob Proctor 43:24 Oh, absolutely. Absolutely. Just as soon as you said it, yeah. You see-

Lewis Howes 43:28 [laughs]

Bob Proctor 43:28 ... when I started in this, when I first got this book, um, I was such a loser, and I mean in every, every way you look at it. I, um, I went to high school for two months, and I didn't quit, they kicked me out. They didn't want me there. Um, and I was kinda happy, 'cause I didn't like it there anyway.

Lewis Howes 43:53 Mm-hmm.

Bob Proctor 43:53 Um, I held dumb jobs. I never had a half decent job. The idea that I could even get a good job never entered my mind. I had such low self-esteem. I didn't understand that at the time. I didn't even know what self-esteem was. And letting go of the fact that I didn't have a formal education, that I never had any business experience, the man that gave me the book, he said, "None of that matters, Bob. That's the past." He said, "Let it go." Well, I had a difficult time letting that go, because we're programmed that if you don't go to school you can't get a good job. That if you're gonna earn a lot of moneyyou gotta be really smart. Well, you see, I didn't think I was very smart, and I didn't have any formal education. That's a hard thing to let go of.

Lewis Howes 44:52 Mm-hmm.

Bob Proctor 44:54 But through the repetition of studying this over and over and over, and as he pointed out to me, Edison had grade three.

Lewis Howes 45:05 Mm.

Bob Proctor 45:06 And he pointed at different people that had no formal education. And I finally made a break, got it, left it behind. I'm not quite sure exactly when, but I let it go. Yeah.

Lewis Howes 45:23 What would you say are some deciding factors that can help someone with their self-esteem? Because you and I are very similar, where my childhood, I didn't, I didn't have much confidence in myself or-

Bob Proctor 45:34 Mm

Lewis Howes 45:34 ... esteem because I was in the bottom of my class in school, because I was, you know, had tutors and special needs classes because I just wasn't able to understand it and comprehend that well and felt awkward and goofy in my life. What are some, some things you think people that in their teens, or even in their 40s and 50s who don't have confidence yet, what are the things that we can be doing differently to gain confidence, to build self-esteem? Because I think this is one of the key factors of success, is believing in yourself. It doesn't matter if the world believes in you, if you don't believe in you.

Bob Proctor 46:04 Yeah.

Lewis Howes 46:04 What can we start to do to change that?

Bob Proctor 46:06 Well, I think a person has to start to study themself. Most people know very little about themself. They think they're their body. You're not a body. You have a body, and you have a marvelous mind. And when I first started to study this, I thought, you know, studying the mind, that's for psychiatrists, psychologists, behavioral scientists. And the man that told me, he said, "No, it's not." He says, "That's for anybody. That's for little kids." And so I think as we start to understand something about our mind and something about our higher faculties... See, we're, we're all programmed to live through our senses. We go by what we see, hear, smell, taste, touch. Well, I've got a little dog at home that can see, hear, smell, taste, touch. All the animals in the world, they're, they're completely at home in their environment. They blend in. They operate by instinct, which is perfect. Um, we had instinct removed, and we had higher faculties put in our place, in their place. And if we would study these and gain an understanding, your self-image would automatically start to improve. You have perception, the will, reason, imagination, memory, and intuition. Those six faculties will give you the ability to create your own environment. See, we're totally disoriented in our environment, where all the other little creatures are completely at home in theirs, and we're c- we're disoriented in ours because we can create our own, but we don't know that. School doesn't teach us that. School is more interested in, in the development of your intellect than in the development of awareness.

Lewis Howes 47:56 Hmm.

Bob Proctor 47:58 Like, um, a person doesn't earn $100,000 a year because they want 100 a year. They earn 100 a year because they're not aware of how to earn 100 a month. Awareness is really the key, and when we become aware of who we are and what we've got working for us, you know, marvelous things start to happen to us. And that's really what happened to me. I never went back to school. Um, I, um, I built a very successful company. It operates all over the world. Um- I didn't do it myself. I have a tremendous team of people. I've got a, just an absolute genius of a business partner, a, a woman who's an attorney. I mentioned to you before, you should have her on sometime. You, she, y- you'd be fascinated with her. She's that interesting. But there's a group of people, we've attracted a phenomenal group of people in our company.

Lewis Howes 49:01 Mm-hmm.

Bob Proctor 49:02 And we're operating now in 91 countries.

Lewis Howes 49:06 Wow.

Bob Proctor 49:06 Teaching this information, you know? It's... I don't know another company that teaches what we teach. Like, I think, um, Tony Robbins has probably done more for our industry than any individual. The Secret has probably done more for it, as much as Tony has, um, the movie. Um, but there's, I don't know anybody else teaching what we're teaching. And what we're really doing is teaching people how their mind functions and, um, how to expand their understanding of how it operates.

Lewis Howes 49:49 What are the six faculties again? You shared this before-

Bob Proctor 49:52 Yeah

Lewis Howes 49:52 ... which I, which I love, and I think if people really understood this-

Bob Proctor 49:55 Perception

Lewis Howes 49:55 ... it would help them build their self-image. Yep

Bob Proctor 49:57 There's perception, the will-

Lewis Howes 50:01 Mm-hmm

Bob Proctor 50:01 ... imagination, memory, reason, and intuition.

Lewis Howes 50:10 Which one is the hardest for people to-

Bob Proctor 50:14 Well, I don't think any of them are

Lewis Howes 50:15 ... build awareness?

Bob Proctor 50:16 They're, they're all equally as valuable. Um.

Lewis Howes 50:20 Mm-hmm.

Bob Proctor 50:21 You take your imagination. Think of this for a minute, Lewis. Nothing is created or destroyed. Look here. Here's a little cell phone. What you can do with this almost blows your mind when you think of it.

Lewis Howes 50:34 Yeah. [laughs]

Bob Proctor 50:35 Well, when I was a kid, we didn't have a phone. And we didn't have a phone because we didn't have any money, for the first reason, but the second, um, not everybody could have a phone.

Lewis Howes 50:49 Mm-hmm.

Bob Proctor 50:49 We were not aware that there was an infinite number of frequencies. Today, there's [laughs] what, a zillion phones. Because there's-

Lewis Howes 51:00 Right

Bob Proctor 51:00 ... an infinite number of frequencies. This phone is on its own frequency. Yours, it's on its own frequency. If I have your number in here and I hit send, you and I connect. We're on the same frequency. Won't matter where you are, we can see each other, we can communicate, because we get on the same frequency. Well, the good that we desire is already here, it's on a frequency. The way to build this has always been here, we weren't aware of it. But somebody took their imagination and went off into no place. What they were really doing is going onto a higher frequency. And if you'll stay on that frequency, you'll attract everything that you require. That's why, um, Dr. Wernher von Braun, when President Kennedy asked him what it would take to build a rocket that would carry a man to the moon and then bring him back safely to Earth, von Braun said, the will to do it.

Lewis Howes 51:58 Mm-hmm.

Bob Proctor 51:59 The will is the mental faculty that gives you the ability to hold one idea on the screen of your mind to the exclusion of all outside distractions. See, if you take your imagination, do it. You have goals. Take your imagination and then take yourself there, see yourself already have completed the goal.

Lewis Howes 52:25 Mm-hmm.

Bob Proctor 52:25 And then hold that picture with your will. When you go there with your imagination, there is a place. Whatever it is you want, you went there with your imagination, there is a place. You stay there in your imagination, you will attract everything that's required for the manifestation of that picture. You saw Brady doing it last [laughs] Sunday.

Lewis Howes 52:51 Yeah, he's a machine.

Bob Proctor 52:52 Yeah. Absolutely phenomenal.

Lewis Howes 52:58 So holding the imagination, the picture that you want in your mind-

Bob Proctor 53:02 Uh-huh

Lewis Howes 53:02 ... and then attracting it on the steps to get there.

Bob Proctor 53:04 Yeah. You see, we don't work toward the goal, we work from the goal. You get the goal-

Lewis Howes 53:11 Mm-hmm

Bob Proctor 53:11 ... in your mind. Our problem is we measure everything on the physical. And-

Lewis Howes 53:17 Yeah

Bob Proctor 53:18 ... you look at the physical and you say, "Well, I haven't got it yet." If you think, your conscious mind, if you get an image there of your goal, you've already got it intellectually. If you didn't have it, you couldn't share it with me, but if you have it, you can share it with me. You can share with me the idea that you've got in your mind. So you've already got it there, haven't you?

Lewis Howes 53:45 Right.

Bob Proctor 53:46 As you get emotionally involved with that idea, you've got it also on an emotional level. You've got it there. You've got it intellectually, you've got it emotionally. The only place you haven't got it is physically. Now-

Lewis Howes 54:00 Right

Bob Proctor 54:00 ... there's a period of time must elapse for that idea that you have intellectually and emotionally, for that idea to move into physical form. We understand-

Lewis Howes 54:10 How much time?

Bob Proctor 54:11 Pardon?

Lewis Howes 54:12 How much time does it usually take?

Bob Proctor 54:13 We don't know. We don't know.

Lewis Howes 54:15 Mm.

Bob Proctor 54:15 That's the only thing we don't know, is the gestation period for an idea. We know what the gestation period is for wheat, we know what it is for a carrot, we know what it is for a baby. Moment of conception, it's about 280 days. We didn't always know these things, but we do now. We don't know what the gestation period is for a spiritual seed, and that's what an idea is.

Lewis Howes 54:39 Mm-hmm.

Bob Proctor 54:40 But it grows by exactly the same law And so if we hold that idea in our mind, it must by law manifest in form. It moves into form. Now, that is called the perpetual transmutation of energy. It's one of the laws of the universe.

Lewis Howes 54:58 Wow. Uh, there was something that I, uh, that you shared, um, just a moment ago that reminded me of an interview I did with, uh, d- uh, Joe Dispenza recently where he said we're s- we're really good at remembering the past, and actually building a story-

Bob Proctor 55:19 That's holding the scene

Lewis Howes 55:19 ... in our mind about something traumatic that was actually way worse in our mind than it actually probably was in person. We're really good at remembering these stories, but what we need to do, he said, is to remember the future. And when he said that, it kind of triggered something different. It's like what you just shared, it's like have an idea of the future of what we wanna manifest, and hold onto that idea.

Bob Proctor 55:38 Yeah.

Lewis Howes 55:38 And remember the memories of the future, as opposed to holding onto the memories of the past, so we can move into that as opposed to be stuck in the past.

Bob Proctor 55:47 That's holding the scene.

Lewis Howes 55:47 So I love what you shared there.

Bob Proctor 55:47 That's what that is, yeah. Yeah.

Lewis Howes 55:50 Yeah.

Bob Proctor 55:50 That's, that's holding the memory.

Lewis Howes 55:52 And it's hard for, why is it so hard, why is it hard for us to hold onto, or maybe not hold onto, but keep in our minds and imagine the idea of a greater future for us as, as opposed to constantly being stuck in the past? Why is that hard for so many of us?

Bob Proctor 56:10 Because we're programmed to go the other way. You know? What language do you speak?

Lewis Howes 56:17 Uh, I barely speak English.

Bob Proctor 56:18 [laughs] How about Russian?

Lewis Howes 56:20 [laughs] Uh, privet. Kak dela? Uh, that's all I know. [laughs]

Bob Proctor 56:26 Well, the point is you were raised with the English language.

Lewis Howes 56:30 Yes.

Bob Proctor 56:31 You don't know another language.

Lewis Howes 56:34 Yeah.

Bob Proctor 56:34 I was raised with the English language. I don't know another language. I was working with people over in Kuala Lumpur a number of years ago, and they had a little boy four years old. That little boy could speak four languages.

Lewis Howes 56:45 Wow.

Bob Proctor 56:45 They thought nothing of that. There's people speak many more than four languages because that's the way they're raised. We're the product of our environment from the time we're born, but prior to that, genetically we're programmed. You're, you're genetically programmed at the moment of conception. You get all of Mum's DNA and all of Dad's DNA, and God knows how far it goes back on either side. Well, that is programming. That's in our subconscious mind. And [laughs] that's called a paradigm. That's what it is. It's a program in our subconscious mind. Now, here's the crazy part. You have programs in your phone or in your computer. The people that write the code for these programs are really smart-

Lewis Howes 57:36 Mm-hmm

Bob Proctor 57:36 ... when it comes to writing code. They really know what the hell they're doing. The people that wrote the code for our biocomputer had no idea what the hell they were doing.

Lewis Howes 57:45 [laughs]

Bob Proctor 57:48 They don't. They did not.

Lewis Howes 57:49 Mm-hmm.

Bob Proctor 57:50 They were writing a code for my subconscious mind and for yours, that's our paradigm, and that probably controls our life to an enormous degree. It did with me until I was 26. Now, I was fortunate when I met Ray Stanford and he got me into the Think and Grow Rich book, and that led me into God knows what else. I have been working at changing that program since I was 26. I'm 86 right now. So I've been at it for a long time, and I work at it every day. Most people don't even know that they have the problem. [laughs] So they stay stuck their whole life. Listen, you interview some pretty interesting people, and I watched you interview here a, a billionaire a while ago. Um...

Lewis Howes 58:40 Mm-hmm.

Bob Proctor 58:41 Um...

Lewis Howes 58:42 Which one?

Bob Proctor 58:43 I forgot. I've forgotten who it was. Anyway.

Lewis Howes 58:45 [laughs] Ray Dalio, Charles Koch, uh-

Bob Proctor 58:47 It, it was a pretty interesting-

Lewis Howes 58:48 ... John Paul DeJoria, yeah

Bob Proctor 58:48 ... interview anyway. But-

Lewis Howes 58:50 Yeah

Bob Proctor 58:50 ... the point is anybody can become a billionaire if that's what you wanna do. You say, "Well, wouldn't everybody?" No, everybody wouldn't. I wouldn't want to put all my energy into that. Now, does that mean I don't want money? No, hell, I earn all kinds of money, and I probably want to earn more, but that's not my focus. We are programmed to live a certain way, and, uh, rarely do we change that. Now, I change it and I teach people to change it, but most people don't. Stop and think of how few people, um, are really well off. Three, 4%, 5% maximum, if that. And 95% are struggling, and these are, some of these are really bright people.

Lewis Howes 59:45 Mm-hmm.

Bob Proctor 59:45 You've got people that have a, um, a doctorate degree in commerce and finance, and they're broke. How the hell could that happen? Well, they never learned how to earn money. They learned how to count it, invest it, and what to do with it. They never learned how to earn it. School doesn't teach us how to earn money. It's absurd when you stop and think about it.

Lewis Howes 1:00:07 Right.

Bob Proctor 1:00:07 They teach us all kinds of stuff that's, a lot of it's useless, but they don't teach us about how to earn money, and money's the medium of exchange that's negotiable all over the world, you know?

Lewis Howes 1:00:18 Yeah. What do you think are the programs or the programming that hold us back the most? The, maybe the two or three things that are, were programmed.

Bob Proctor 1:00:26 Well, we were talking about it earlier, the self-image. That's programming.

Lewis Howes 1:00:29 Mm-hmm. Mm-hmm.

Bob Proctor 1:00:31 And, um, I have a little great-granddaughter, and her mother and father are really fascinating. I'm watching how they treat this little girl. It is fascinating. Her name is Nora, and if they do anything they'll say, "Thank you, Nora. Nora, that is really good." I mean, this kid I think is going to grow up with a, just a phenomenal self-image. Now, they have been studying this all their life, and now they've got a little baby, and the two-- watch the two of them working with her. It's phenomenal, you know? But I think self-esteem has to be one of the biggest problems. That's not really taught in school. It's not taught in many homes. Um, you take and get into, um, into any of the sports leagues, they don't teach much about the subconscious mind. The subconscious mind's controlling how well you play the game.

Lewis Howes 1:01:34 Hmm. What is the thing that's been on repeat for you every single morning to help program your subconscious mind in your favor? Is there a thing you say? Is there a mantra? Is there a meditation? Is there a practice that helps reprogram in a positive way?

Bob Proctor 1:01:53 I have a goal card. Carry a goal card with me all the time. My goal is on the card. I touch that. When I wr- when you have a goal and you write your goal, you, you paint a picture with words. Your goal is a picture in your mind.

Lewis Howes 1:02:09 Mm-hmm.

Bob Proctor 1:02:09 And you paint the picture with words. When you're writing it, you impregnate it into a group of cells in your brain. When I carry this in my pocket, when I touch it, a sensory factor touch is affected. It's a light message goes flying through my body, and it resonates with those cells in my brain, and the picture comes on the screen of my mind. This is a ritual. I've been doing this since 1961.

Lewis Howes 1:02:36 Wow.

Bob Proctor 1:02:37 Um-

Lewis Howes 1:02:38 What, what, what's on your goal card before I get to the next thing?

Bob Proctor 1:02:41 I want to do $100 million in business.

Lewis Howes 1:02:45 Wow.

Bob Proctor 1:02:46 We don't do that now. I'm doing it in here.

Lewis Howes 1:02:52 Mm-hmm.

Bob Proctor 1:02:53 But physically I haven't got there. Um, this is Sandy's goal and it's my goal, and we both got the card signed. It's written in present tense. Um, all your goals should be in present tense. The only thing you put a date on is you're guessing at the date.

Lewis Howes 1:03:11 Hmm.

Bob Proctor 1:03:12 You don't know what the date is. [whooshing sound]

Lewis Howes 1:03:14 You mentioned, I think one of the faculties you said was the most challenging is imagination. Is that one of the most challenging for people?

Bob Proctor 1:03:18 It's not the most challenging. It's, uh, it's, uh, it's something we really want to gain an understanding of.

Lewis Howes 1:03:24 Hmm.

Bob Proctor 1:03:24 Because most people use their imagination, they use it the wrong way. They imagine what won't work.

Lewis Howes 1:03:30 Ah.

Bob Proctor 1:03:30 They imagine something bad happening. Um...

Lewis Howes 1:03:34 What should we imagine more often every day?

Bob Proctor 1:03:35 We should imagine, you should see yourself where you want to be.

Lewis Howes 1:03:39 Mm-hmm.

Bob Proctor 1:03:39 You gotta live there. There's a great book, you may be familiar with Stella Adler's book, The Art of Acting.

Lewis Howes 1:03:48 Yeah.

Bob Proctor 1:03:48 Oh, gosh, you gotta get it. Stella Adler was a great acting teacher. She was a method acting teacher.

Lewis Howes 1:03:53 Uh-huh.

Bob Proctor 1:03:53 She did, she studied under Stanislavski, the, the Russian acting teacher that originated method acting.

Lewis Howes 1:03:59 Okay.

Bob Proctor 1:04:00 Um, Marlon Brando wrote the forward in her book. He was the first method actor to reach superstardom.

Lewis Howes 1:04:08 Okay.

Bob Proctor 1:04:09 And he wrote the forward in her book. Now, Stella Adler never actually wrote a book. A man named, uh, Kissel took all of her teaching, all her lessons for teaching, and he, she put them into, or he put them into a book. So when you read her book, you're going to her acting classes.

Lewis Howes 1:04:26 Mm-hmm.

Bob Proctor 1:04:28 And like Shakespeare said, we're all actors, you know, the world's a stage. And that's true. Well, when you reach a goal, you're gonna act like you're already there. It's already happened intellectually the second you think about it. It's already happened emotionally when you're emotionally involved with it. So it's only a period of time until it manifests in physical form.

Lewis Howes 1:04:47 Right.

Bob Proctor 1:04:48 But because it's not in physical form, we act like we haven't got it yet.

Lewis Howes 1:04:52 Yeah.

Bob Proctor 1:04:52 Well, so that's why most people stay stuck, 'cause they're acting like they haven't got it yet. Or if I can't act like that, Lewis would see that I haven't got that result, he'll, he'll think I'm phony. I gotta quit worrying about what Lewis thinks and start concentrating on what Bob thinks. And so you see yourself, your imagination, you gotta be that person. Go- Goethe said that, great philosopher. He said, "Before you can do something, you first must be something."

Lewis Howes 1:05:20 Hmm.

Bob Proctor 1:05:20 So you've gotta be it intellectually, you've gotta be it emotionally. As Saint Thomas says, as a person thinks in their heart, the emotional mind. Well, it's only a period of time then until it manifests physically. That's one of the first laws of the universe, is the perpetual transmutation of energy. Energy is moving into form, always.

Lewis Howes 1:05:37 Hmm.

Bob Proctor 1:05:37 To form, moving into form, through form, back into form again. So we cause it all to happen the way we think and the way we stay locked into ideas, you know?

Lewis Howes 1:05:51 How should people be, uh, developing their imagination on a daily basis in a positive way?

Bob Proctor 1:05:57 Well, I think they should take time to image what they want. I have a business partner, um, Sandy Gallagher, who's a brilliant woman, and she rides horses, uh, gaited horses.

Lewis Howes 1:06:10 Mm-hmm.

Bob Proctor 1:06:10 And, uh, she's in Kentucky right now in big tournament or shows there.

Lewis Howes 1:06:18 Mm-hmm.

Bob Proctor 1:06:19 She images herself as a world champion. Every day she takes the time and she sees herself as a world champion. She sees herself getting the roses, getting the whole thing, and that's the way she should do it. I think you build an image of what you want. I mean, you obviously imaged this studio-

Lewis Howes 1:06:41 Yeah. Yeah

Bob Proctor 1:06:41 ... before you ever built it.

Lewis Howes 1:06:42 Right.

Bob Proctor 1:06:43 I mean, everything you see here was part of the image in your mind. But everything you create, you create twice. Once in here, once out here.

Lewis Howes 1:06:50 Hmm.

Bob Proctor 1:06:51 You know? So you never get an original painting.

Lewis Howes 1:06:54 Hmm.

Bob Proctor 1:06:55 You always get a duplicate.

Lewis Howes 1:06:56 Hmm.

Bob Proctor 1:06:56 The picture's in here.

Lewis Howes 1:06:57 Wow.

Bob Proctor 1:06:59 So we have to see ourself as what we want here. Now, we've got enormous, um, deterrent in our paradigm. We're conditioned genetically and environmentally, and that conditioning's controlling most people's lives. That's why brilliant people are broke. Brilliant people are unhappy. Brilliant people never really accomplish very much. They're absolutely brilliant, but their paradigm is controlling them.

Lewis Howes 1:07:27 Mm.

Bob Proctor 1:07:27 It's all about intellect. They're smart people. But, like, you gotta consider where we come from. A little particle of energy from Mom, a little particle of energy from Dad come swimming along, that's the nucleus of us. Then that goes on for 280 days, attracting more energy until you make your debut on the planet.

Lewis Howes 1:07:51 [laughs]

Bob Proctor 1:07:52 And then you're programmed environmentally by your environment. So everything that's going on is going right into your subconscious mind. So you come out, you're programmed genetically. We got... We don't know how far it goes back. Four or five generations, possibly. Like, when I was a young man, I had red hair.

Lewis Howes 1:08:09 Mm.

Bob Proctor 1:08:09 My mother didn't have red hair. My dad didn't have red hair. I got a brother and sister and they don't have red hair. And of course, you think, "Well..." [laughs]

Lewis Howes 1:08:16 [laughs]

Bob Proctor 1:08:16 But my mother's father and all his brothers had red hair.

Lewis Howes 1:08:19 Mm.

Bob Proctor 1:08:20 So sometimes it jumps a generation. That's why we look like our relatives. It's genetic conditioning. And then there's environmental conditioning. We know almost all welfare recipients are fourth, fifth generation welfare recipients. So this is passed down generation to generation.

Lewis Howes 1:08:37 Mm-hmm.

Bob Proctor 1:08:38 Now, unfortunately, we're all... Or fortunately, we're all exactly the same. We got exactly the same potential. Our spiritual DNA is perfect. But that perfection never expresses itself properly because of this paradigm, this con- conditioning in our subconscious mind. You see so many brilliant people, and they don't make it. I had a good friend of mine, Milt Campbell. He won the gold medal in the decathlon.

Lewis Howes 1:09:05 Wow. I was a decathlete.

Bob Proctor 1:09:07 Were you, were you?

Lewis Howes 1:09:07 I was an All-American decathlete, yeah.

Bob Proctor 1:09:08 Well, Milt won in, in, uh, Melbourne, in '56.

Lewis Howes 1:09:11 Wow, okay.

Bob Proctor 1:09:13 And he, um, he won in, uh, in '52 in Helsinki.

Lewis Howes 1:09:21 Wow.

Bob Proctor 1:09:21 When, uh, Bob Mathias won his second gold. He won the gold in '48 and in '52.

Lewis Howes 1:09:26 Wow.

Bob Proctor 1:09:28 Milt told me, if he told me once, he told me a thousand times, every time I was with him, "You know, there was a lot of athletes in schools that were better than me, but they quit."

Lewis Howes 1:09:37 Yeah.

Bob Proctor 1:09:39 Well, our paradigms get us to quit things.

Lewis Howes 1:09:42 Why?

Bob Proctor 1:09:43 Because the programming. You're programmed. You have to ask yourself, "Why don't they do that?" I went... I, I did a lot of work with the Prudential of America. In fact, I got stuck in the insurance company for a number of years.

Lewis Howes 1:09:56 [laughs]

Bob Proctor 1:09:57 I was so effective at what I was doing. And we raised their sales by, one VP said over a billion dollars.

Lewis Howes 1:10:06 Mm.

Bob Proctor 1:10:06 And all I was doing, getting them to change their paradigm. I was having them change the way they worked. A paradigm, a culture is a paradigm. Um, every country has a culture.

Lewis Howes 1:10:21 Mm-hmm.

Bob Proctor 1:10:21 Every family has a culture. Every company has a culture. Well, in the insurance industry years ago, they had what they called debit agents. They went around collecting the money, and it would be a little book like the one you're working with. It would have a record in there. I remember we had a, a book on top of our icebox. It was right near our back door. Mr. Spencer, he was the insurance man. When I was a little kid, he'd come in, and there was a little book and a little box with some money, and there's always just pennies.

Lewis Howes 1:10:55 Right.

Bob Proctor 1:10:56 And he would collect the debit, mark the book, and he'd be on his way.

Lewis Howes 1:10:59 Mm-hmm.

Bob Proctor 1:11:00 And that's how the insurance business operated. They were called debit agents.

Lewis Howes 1:11:04 Wow.

Bob Proctor 1:11:05 Well, then as time moved along, people started to sign a little sh- sheet of, cheaper sheet of paper or something, and they would automatically draw it out of your bank account.

Lewis Howes 1:11:15 Yeah.

Bob Proctor 1:11:18 But the agents didn't change.

Lewis Howes 1:11:20 Mm-hmm.

Bob Proctor 1:11:21 The agents would just go and sell at night when Mom and Dad were both there, 'cause you couldn't sell Mom if Dad wasn't there. You couldn't sell Dad if Mom wasn't there. This was a programming. So here we are in the '70s, agents are still going to their office every morning.

Lewis Howes 1:11:37 Hmm.

Bob Proctor 1:11:37 And they wouldn't go out and sell anybody, 'cause you sell at night.

Lewis Howes 1:11:40 Mm.

Bob Proctor 1:11:41 They collected their debit through the day. There was no debit to collect. This had been... For years, they were still doing this. And I'd, and I'd ask them, I'd say, "Why do you go to your office?" "Well, you have to go to the office."

Lewis Howes 1:11:52 Hmm.

Bob Proctor 1:11:52 And they'd be there, and I'd say, "Why do you have to go to your office?" "Well, because we have to go to the office." They didn't know why they had to go.

Lewis Howes 1:11:57 There's no reason, yeah.

Bob Proctor 1:11:58 Then they'd go to lunch. They'd go with another agent. I said, "Do you ever sell another agent any insurance?" "No." I said, "What the hell do you want to have lunch with them for?" I got them to do this. I said, "You gotta be like this. You gotta be skin to skin with a person before 9:00 AM, and you have to ask every person to buy at least $100,000 worth of insurance. You don't even have to sell them. Just ask them to buy." Well, I got them doing that. They were selling more $100,000 policies in a week than they had previously sold in a year in almost every office.

Lewis Howes 1:12:26 Wow.

Bob Proctor 1:12:28 You see, that's conditioning. That's paradigm. That's the way they were working. They had been doing it for years. Nobody ever thought to change it. Largest insurance company in the world, and the, uh, head office was trying to figure out what I was doing, 'cause it s- wherever I went, the sales went crazy. I was showing them how to change a paradigm. Your paradigm is your conditioned behavior.

Lewis Howes 1:12:50 How do we know when we need to change our own paradigm?

Bob Proctor 1:12:53 You always need to change your own paradigm.

Lewis Howes 1:12:56 How often are you changing yours?

Bob Proctor 1:12:57 I'm working on it right now, every day.

Lewis Howes 1:12:59 Really?

Bob Proctor 1:13:00 Yeah. I work at it every day, but you should only try and change one or two things at a time.

Lewis Howes 1:13:04 Don't try and change everything at once.

Bob Proctor 1:13:05 Well, you'd know what your paradigm is. Just study your own behavior.

Lewis Howes 1:13:09 Mm.

Bob Proctor 1:13:10 Think of your results. You wanna improve your results, don't you?

Lewis Howes 1:13:12 Sure.

Bob Proctor 1:13:13 You probably wanna earn more money.

Lewis Howes 1:13:14 Sure.

Bob Proctor 1:13:14 You probably want this show to be bigger than it is.

Lewis Howes 1:13:16 Sure. Yeah.

Bob Proctor 1:13:17 How are you gonna do that?

Lewis Howes 1:13:19 You gotta change the paradigm.

Bob Proctor 1:13:20 That's right. You gotta change your habitual way of dealing with these things.

Lewis Howes 1:13:25 Mm-hmm.

Bob Proctor 1:13:25 So you take a look at the results and say, "What do I wanna change?" It's, the results are an expression of the paradigm, not the intellect.

Lewis Howes 1:13:32 Right.

Bob Proctor 1:13:32 See, the conscious mind is where all our intellectual information is. You know how to do better than you're doing. You know how to do better than you're doing.

Lewis Howes 1:13:38 Sure.

Bob Proctor 1:13:39 I know how to do better than that. Why aren't we doing it? The subconscious is programmed. It's your conscious mind where the intellect is, and that's where we, our knowing is. Person knows, but they're not doing what they know. Just say, "Why do you do that?" "I don't know." "Well, you know better." "I know." "Why you doing it?" "I don't know."

Lewis Howes 1:13:57 [laughs]

Bob Proctor 1:13:58 Well, I know. It's their paradigm controls their behavior.

Lewis Howes 1:14:02 Yeah.

Bob Proctor 1:14:02 So you take a look at your results and you say, "What's causing that?" So you gotta take back to your behavior pattern. Why are you doing that? Because you're programmed to do it.

Lewis Howes 1:14:12 Mm-hmm.

Bob Proctor 1:14:12 Right now, the last time we did a, um, a paradigm shift seminar in Los Angeles was a number, three or four months ago. We gave everybody a ring binder. It's a, damn thing's about that thick. And on every page, every page the same. At the top of the page, you write 10 things you're grateful for.

Lewis Howes 1:14:32 Uh-huh.

Bob Proctor 1:14:33 And then there's a statement that you write, "I am so happy and grateful now that I know my, uh, spiritual DNA is perfect, and that perfection is within me. Every morning, I look for ways to improve my paradigm." I have to write that with my left hand. I'm right-handed. I'm on my 41st day today.

Lewis Howes 1:14:57 Writing left-handed?

Bob Proctor 1:14:58 Writing left-handed.

Lewis Howes 1:14:58 Why?

Bob Proctor 1:15:00 It's changing the paradigm. I could be just as proficient with my left hand as I am with my right, but I gotta change my paradigm. I'm programmed. Now, when I'm writing, when you're writing, you just write. You don't think, you just, it's... That's why graph analysts can tell a lot about your personality through your handwriting.

Lewis Howes 1:15:14 Yeah. My sloppy handwriting, don't read much-

Bob Proctor 1:15:16 Well, if you're writing with your left hand, w- and you're right-handed, or your non-dominant hand, you gotta, you gotta consciously atten- pay attention to every stroke, every move your hand's making. And the second you stop, it looks like it was Chinese art that you were drawing.

Lewis Howes 1:15:32 [laughs] Right.

Bob Proctor 1:15:33 But I know through repetition, keep doing it, keep doing it, keep doing it, it'll probably take me a year.

Lewis Howes 1:15:38 Wow.

Bob Proctor 1:15:39 But I'm learning how strong the paradigm is and how strong, how hard it is to change it. So a year from now, I'll probably be as proficient with one hand as I am with the other. But then I'll stick to it.

Lewis Howes 1:15:48 Wow.

Bob Proctor 1:15:49 Yeah.

Lewis Howes 1:15:49 What's the thing you wanna change the most within yourself to get to the next level of results that you're looking for?

Bob Proctor 1:15:54 Um, I wanna be more effective in selling on a larger scale.

Lewis Howes 1:15:59 So not one-to-one or one-to-few-

Bob Proctor 1:16:01 Yeah

Lewis Howes 1:16:01 ... but one to mass.

Bob Proctor 1:16:03 Large. Yeah. Like, I have a sales staff. We've got a pretty mature company. We have about 70 employees in our company.

Lewis Howes 1:16:08 Wow.

Bob Proctor 1:16:08 So we, we've got about 10 sales, 20 sales people. Say 10, we have 20. I wanna have a larger sales force. I wanna create more leads for them because I think what we do is so important. We literally change people's lives, and I'll work until I die. I have no intention to ever retire. And I think it's a despicable idea, even. Um, so I'm, forever... Now, I worked on an idea last night on the plane. Um, and it's sort of similar, maybe it was because I was, you know, I was coming in here, maybe that triggered this-

Lewis Howes 1:16:42 Mm-hmm

Bob Proctor 1:16:43 ... 'cause w- w- we've been trying to come in here for over a year.

Lewis Howes 1:16:45 Wow. Yeah, yeah, yeah.

Bob Proctor 1:16:46 Um, somebody keeps telling me, you know, and things-

Lewis Howes 1:16:50 Dates change, everything else, yeah, yeah

Bob Proctor 1:16:51 ... yeah. Well, we, we just wasn't, we weren't able to be here until today. Anyway, I'm on the plane and I'm thinking, "How can I get more people?" I have a studio in Toronto. I- if you're ever in Toronto, you have to come and see it.

Lewis Howes 1:17:04 I wanna see it. Yeah.

Bob Proctor 1:17:05 We have a beautiful studio. It's a, it's a, like, a tel- it is a television station. I had a couple of people from TV station in one day, and I said, "Is it sort of like a television?" They said, "No, Bob, it is a television."

Lewis Howes 1:17:15 [laughs]

Bob Proctor 1:17:15 I can run four cameras simultaneously. Um, um, young Scott there, he could, uh, he could operate the cameras from right in here on his computer.

Lewis Howes 1:17:25 Mm-hmm.

Bob Proctor 1:17:26 Um, I can stream all over the world. It's 50 feet from my house.

Lewis Howes 1:17:30 Wow.

Bob Proctor 1:17:31 And, uh, we can stream all over the world from there. And so I'm thinking, I'm gonna do, it'll be like a webinar, but it won't be a webinar.

Lewis Howes 1:17:42 Like a live cast.

Bob Proctor 1:17:43 It'll be a live cast, yeah.

Lewis Howes 1:17:44 Yeah.

Bob Proctor 1:17:44 And it'll stream, and I'm really gonna teach the people something. I'll use, I won't, I'll use maybe two or three PowerPoints. I'll use a PowerPoint just as a trigger to get the thing going, get them focused on something, and then I'll open it for questions, and I'll have chats. 'Cause people learn something on chats.

Lewis Howes 1:18:02 Mm-hmm.

Bob Proctor 1:18:02 They listen and say, "Damn, I didn't see that."

Lewis Howes 1:18:04 Yeah.

Bob Proctor 1:18:04 You know? So the, so we'll have a chat on it, and I'll start doing that right away. Now I got people working on it.

Lewis Howes 1:18:09 Wow.

Bob Proctor 1:18:10 And I'm calling it Studio 333. Um, there's a story in a book I wrote, 333, and we say we 333 an idea. You only think of how you can, you can't think of why you can't. Um, we, the guy raised 3 million in three hours three days later in a radio station in Toronto through an idea we taught him.

Lewis Howes 1:18:31 Wow.

Bob Proctor 1:18:31 So we call it 333 idea. So I've called this, we, we had them get 333.com, studio333.com.

Lewis Howes 1:18:39 That's cool.

Bob Proctor 1:18:39 So that's the way it'll come out, and we'll stream it all over the world. And I'll be teaching this information, uh, not in an organized way, but in an, probably in a disorganized way based on the people we're talking to.

Lewis Howes 1:18:51 Mm-hmm.

Bob Proctor 1:18:52 Um, 'cause they ask questions, that's through, that's telling me what they wanna learn. Rather than me saying, "This is what you should learn." I wanna find out what you wanna learn, you know?

Lewis Howes 1:19:00 Mm-hmm.

Bob Proctor 1:19:01 Um-

Lewis Howes 1:19:04 That's cool

Bob Proctor 1:19:04 ... that's something that I'm building now.

Lewis Howes 1:19:06 Yeah.

Bob Proctor 1:19:06 I wanna make it big.

Lewis Howes 1:19:07 That's great. Do you feel like you'll ever get close to reaching your potential?

Bob Proctor 1:19:12 No, I know damn well I won't. It's, um, it's not do I think, I know neither will you. Um, I think that's the ultimate aim of man. We are created in God's image. Now, everybody's got a different image of that, but we're capable of doing anything. We have infinite potential. Our spiritual DNA is perfect, so there's perfection within us. And spirit's always for expansion and fuller expression.

Lewis Howes 1:19:41 Mm.

Bob Proctor 1:19:41 Never for disintegration. The disintegration we bring about. So spirit's always for expansion and fuller expression. We're spiritual beings. So that perfection is trying to express itself through us. We stop it.

Lewis Howes 1:19:54 Mm.

Bob Proctor 1:19:55 It's when we get tuned in and we let it come out. But we could part the seas. We can do anything. We are all-powerful. All the power, all the knowledge is 100% evenly present in all places at the same time. So that's within you, within me. There's no limit to what we can do. That's really what I teach.

Lewis Howes 1:20:16 Yeah.

Bob Proctor 1:20:17 I teach it. I'll break it down into small bites for a person.

Lewis Howes 1:20:20 Yeah.

Bob Proctor 1:20:21 But you, um...

Lewis Howes 1:20:24 What's the closest we can get to our potential, do you think? What's possible?

Bob Proctor 1:20:29 Well, the closest you'll get to your potential is where you are right now.

Lewis Howes 1:20:32 Yeah.

Bob Proctor 1:20:32 And then you've got to take and you've got to expand it. You want to do better at what you're doing. Like, you got a great reputation on this show. I think you know that.

Lewis Howes 1:20:41 Yeah.

Bob Proctor 1:20:41 Um, but there's all kinds of people who've never heard of it.

Lewis Howes 1:20:44 Of course. Lots of people.

Bob Proctor 1:20:45 So... Yeah.

Lewis Howes 1:20:46 I want the world to hear it, yeah.

Bob Proctor 1:20:47 Well, well then there you go. You want the world to... How will you do that? There's your opportunity to develop more of your po-

Lewis Howes 1:20:55 Yeah.

Bob Proctor 1:20:55 How will you do that?

Lewis Howes 1:20:56 Yeah.

Bob Proctor 1:20:57 How can you get more millions?

Lewis Howes 1:21:00 Yeah.

Bob Proctor 1:21:01 You know?

Lewis Howes 1:21:02 I gotta use my imagination.

Bob Proctor 1:21:03 You do. You... That's where you're gonna start.

Lewis Howes 1:21:06 Imagination, will.

Bob Proctor 1:21:09 Yeah.

Lewis Howes 1:21:09 Intuition, everything.

Bob Proctor 1:21:10 Yeah. So you gotta learn how to utilize those.

Lewis Howes 1:21:13 Mm-hmm.

Bob Proctor 1:21:14 How to develop them.

Lewis Howes 1:21:15 Mm.

Bob Proctor 1:21:15 So you work at it every day. I mean, you're in a... Many people would say you're in an enviable position. I, I think I am, too. Because you're talking to people who know quite a bit about whatever they're doing.

Lewis Howes 1:21:27 Mm.

Bob Proctor 1:21:27 So you're gonna learn all the time.

Lewis Howes 1:21:28 It's the greatest gig.

Bob Proctor 1:21:29 You're in, you're in school every day.

Lewis Howes 1:21:30 It's the greatest gig.

Bob Proctor 1:21:30 You go to work, you're in school.

Lewis Howes 1:21:31 Yeah, it's amazing.

Bob Proctor 1:21:32 Yeah.

Lewis Howes 1:21:33 Very grateful.

Bob Proctor 1:21:34 Ti-

Bob Proctor 1:21:35 Tiffany, you're getting an education probably you couldn't-

Lewis Howes 1:21:37 She's, she's been here for what, three years now? Three and a half years.

Bob Proctor 1:21:39 Oh, wow.

Lewis Howes 1:21:39 And she's grown tremendously, just... She's listening to everyone.

Bob Proctor 1:21:43 Our marketing director, you would love to meet her. Um, she is Mikey Stellar. She was Mikey, uh, Oiler. She got married since she's joined us, had two children, too. She was a m- a, a nanny when she started to work with us. Now she's our chief operating officer and our marketing director.

Lewis Howes 1:22:04 Wow.

Bob Proctor 1:22:05 Brilliant. Absolutely brilliant. She had never, never really went to school, but she came in and she just... She'd be something like you. I mean, you're getting exposed to great information all the time.

Lewis Howes 1:22:17 Yeah, yeah.

Bob Proctor 1:22:17 And Tiff- you got the same potential as I got.

Lewis Howes 1:22:21 Yeah.

Bob Proctor 1:22:22 You know, you look different, you sound different, but we're exactly the same.

Lewis Howes 1:22:26 Mm.

Bob Proctor 1:22:27 You see? I teach that in a seminar. I'll say, like if I asked you, you'd probably tell me you're Black. You know? If I ask somebody else, they'd probably tell me you're Black. The truth is you're not. And they tell me I'm white. The truth is I'm not. My shirt is white. If you ever saw a white person, you'd probably scream-

Lewis Howes 1:22:44 [laughs]

Bob Proctor 1:22:44 ... and run, like, "God, they're white." You know? If, I don't know if they've ever seen a Black person. Why do they say... We don't see with our eyes, we see through our eyes. We've been programmed to see Black.

Lewis Howes 1:22:55 Mm.

Bob Proctor 1:22:56 And you're not Black, you see? I think your shirt's black, isn't it?

Lewis Howes 1:23:00 Yeah, it's pretty black.

Bob Proctor 1:23:01 Yeah.

Lewis Howes 1:23:02 Yeah.

Bob Proctor 1:23:02 But you're not the color of the shirt.

Lewis Howes 1:23:04 Yeah.

Bob Proctor 1:23:04 So why do we say Tiffany's Black and Bob's white? Because we're programmed to see that.

Lewis Howes 1:23:08 Mm-hmm.

Bob Proctor 1:23:09 Now, if we're seeing something that isn't there when we look at another person, how many other times do we look at something, see something that's not there?

Lewis Howes 1:23:17 All the time.

Bob Proctor 1:23:17 That's where our perception has to be shifted.

Lewis Howes 1:23:19 Yeah, yeah.

Bob Proctor 1:23:21 We're all exactly the same. Now, you're not too tall, you're a different shade, and you're a different gender. So you'd say, well, you're nothing like Bob. You're exactly like Bob. It just doesn't appear that way. But the truth is very rarely in the appearance of things.

Lewis Howes 1:23:37 Mm-hmm.

Bob Proctor 1:23:39 There's so much we can learn, and school's not teaching us. School's not doing the job.

Lewis Howes 1:23:45 What's the thing you feel like you haven't learned yet? 85 years old right now, as have you said? 80?

Bob Proctor 1:23:49 I'll be 85 next, next Friday.

Lewis Howes 1:23:52 Wow.

Bob Proctor 1:23:52 A week Friday, yeah.

Lewis Howes 1:23:53 You're very young. Happy early birthday.

Bob Proctor 1:23:55 There you go.

Lewis Howes 1:23:56 So what's the thing you feel like you still haven't learned?

Bob Proctor 1:23:58 Well, like everything I'm teaching, I only know a bit of it.

Lewis Howes 1:24:02 Oh, wow.

Bob Proctor 1:24:02 You know? And I don't know all there is to know about our higher faculties.

Lewis Howes 1:24:06 Mm-hmm.

Bob Proctor 1:24:07 I don't know all there is to know about perception or the will or reason. Um, there's so much I don't know m- of what I'm doing. So I study every day. I wanna get, I wanna learn more.

Lewis Howes 1:24:21 Mm-hmm.

Bob Proctor 1:24:22 Um, so I've got to go to somebody that knows more, you know?

Lewis Howes 1:24:25 Yeah.

Bob Proctor 1:24:26 I study a lot of To- Thomas Troward's work. He's a wonderful author. He, he wrote the Edinburgh Lectures Mental Science, the Dore Lectures in Mental Science, The Law and the Word, Bible Mystery, Bible Meaning. He was a great author. You know? And there's a woman, Genevieve Behrend. She wrote, uh, um, Your Invisible Power.

Lewis Howes 1:24:46 Mm-hmm.

Bob Proctor 1:24:46 Um, she was Troward's only student. She went and studied with him from 1912 to 1914, and she, um... It cost her $20,000. That must have been an enormous amount of money back then. But she was his only student. And she, um, she wrote a book, Your Invisible Power. It's a great book.

Lewis Howes 1:25:10 Your Invisible Power?

Bob Proctor 1:25:11 Your Invisible Power.

Lewis Howes 1:25:12 Okay.

Bob Proctor 1:25:13 I will send you a copy.

Lewis Howes 1:25:13 Check it out. Yeah, please do.

Bob Proctor 1:25:14 I will send you a copy. It's a great book.

Lewis Howes 1:25:16 What's your top three recommended books for people of all levels?

Bob Proctor 1:25:19 Well, that's not one of them, but I will... That is-

Lewis Howes 1:25:22 Yeah, yeah

Bob Proctor 1:25:23 ... maybe it should be.

Lewis Howes 1:25:24 Think and Grow Rich.

Bob Proctor 1:25:25 Is Think and Grow Rich, yeah. As a Man Thinketh by James Allen.

Lewis Howes 1:25:34 Uh-huh.

Bob Proctor 1:25:35 Are you familiar with that?

Lewis Howes 1:25:36 Yep.

Bob Proctor 1:25:37 Such a great book.

Lewis Howes 1:25:38 Yep.

Bob Proctor 1:25:41 And You Squared by Price Pritchett.

Lewis Howes 1:25:43 You Squared.

Bob Proctor 1:25:44 Yeah. It's a little book.

Lewis Howes 1:25:45 Hmm.

Bob Proctor 1:25:46 You familiar with it?

Lewis Howes 1:25:47 Not sure. You Squared.

Bob Proctor 1:25:48 Oh.

Lewis Howes 1:25:49 Okay.

Bob Proctor 1:25:49 You'd be sure if you, if you knew it, if you had read it, you'd be sure. It's a great book.

Lewis Howes 1:25:53 Okay.

Bob Proctor 1:25:53 Absolutely. It's... There's 35 pages, every page is better than the last page.

Lewis Howes 1:26:00 Wow.

Bob Proctor 1:26:01 There's, every page is dealing with a new subject.

Lewis Howes 1:26:03 Hmm.

Bob Proctor 1:26:04 And they're mind-boggling.

Lewis Howes 1:26:05 I gotta get that one. I gotta get that one too.

Bob Proctor 1:26:05 I will s- I will send you that, and I'll send you-

Lewis Howes 1:26:07 Just some of your top favorites. Before we continue this video, make sure to subscribe below and turn on the notification bell right now so you don't miss out on these great videos every single day.

Lewis Howes 1:26:18 The, the older we get, the longer we live, uh, unfortunately, a lot of people in our lives start to, to leave this earth.

Bob Proctor 1:26:25 Yeah.

Lewis Howes 1:26:26 And I'm s- I'm ass- I'm assuming you've had a lot of great relationships that, uh, those people are no longer with us.

Bob Proctor 1:26:32 Mm-hmm.

Lewis Howes 1:26:34 Uh, what does that do, uh, for you when you realize that you're outliving a lot of people that you maybe grew up with, or you did partnerships with, or that were-

Bob Proctor 1:26:44 Mm

Lewis Howes 1:26:44 ... influential in your life, uh, you know, at the same time that you've been around? What does that do for you? How does that make you feel and think about when you realize that?

Bob Proctor 1:26:54 You know, I read a book many years ago, Dry Those Tears. Dry Those Tears by Robert Russell. It's on death and dying. It's a phenomenal book. After I read that, everything changed. You are a soul. You don't have one, you are one. You moved into your body, you'll move out of your body. If nothing is created or destroyed, there's only one that postulates one theory: life. There is no such thing as death. And I think as we start to understand this, then we handle death totally different. Birth and death are both transitions. You moved into the body, you'll move out of it. Why are we joyous when somebody moves into a body, a new baby, but we're so upset when they move out of it? Well, we lose the physical part. But you, um, I think you gain a better understanding of death as we know it, um, and change your concept of it. It's, um, I don't see anybody as gone. I just see gone physically, you can still communicate with them. Um, you communicate through thoughts. Spirit's omnipresent. Um, it's in all religions. It's not a new idea. Um, I don't hang around many old people, though. I hang around... Somebody asked me how I stay young. [laughs] I hang around young people.

Lewis Howes 1:28:32 [laughs]

Bob Proctor 1:28:33 It's true. You know, it was a joke when I first said it, but, um, it's not a joke, it's the truth. I, um-

Lewis Howes 1:28:40 Mm-hmm

Bob Proctor 1:28:40 ... I, um, I mix mostly with young people. The, uh, we've got a phenomenal team of people in the company, and they're, um, they're great individuals. They really are. And people stay in our company for a long time. Like, my assistant's worked with me for 34 years. And, and we, we help the people in the country, company grow. Like I often mention, we've got a chief operating officer, she's also the marketing director. She was a nanny when she came to work with us. She had no business experience at all.

Lewis Howes 1:29:14 Hmm.

Bob Proctor 1:29:14 And, um, she just grew up in the company. But we see a lot of people-

Lewis Howes 1:29:19 That's cool

Bob Proctor 1:29:19 ... in our company like that. And, um-

Lewis Howes 1:29:22 Yeah

Bob Proctor 1:29:23 ... the longer we're around, the more we develop people like that, you know? And-

Lewis Howes 1:29:27 Is there, is, is death something you think about, or is it something you're afraid of or concerned about at all?

Bob Proctor 1:29:32 Um, oh, I'm not at all afraid of it, no. I'm, sometimes I look forward to it. Um, and then I smarten up, and I say, "Wait a minute."

Lewis Howes 1:29:39 [laughs]

Bob Proctor 1:29:40 "When the time comes, it's gonna come," I-

Lewis Howes 1:29:42 Yeah

Bob Proctor 1:29:43 ... you know? Um, I am, I am so damn interested in what I'm doing. Um, like I often say, I'd be pissed off if I died right now, 'cause I got so much to do. I'm working on a lot of projects right now. And, uh-

Lewis Howes 1:29:58 Mm-hmm

Bob Proctor 1:29:58 ... I, I got a lot of work to do. And we've got-

Lewis Howes 1:30:01 And what, what year were you born again?

Bob Proctor 1:30:04 1934.

Lewis Howes 1:30:07 What's the, what's the thing that's inspired you the most that you've witnessed in the world, in America, uh, w- innovations, ideas-

Bob Proctor 1:30:18 Oh, just-

Lewis Howes 1:30:19 ... anything

Bob Proctor 1:30:19 ... just the constant evolution of change. It's-

Lewis Howes 1:30:22 Hmm

Bob Proctor 1:30:22 ... everything changes so fast, you know? Um, Eric Hoffer one time said, um, that if we... How did he put it? Um, everything's changing so fast, we've gotta s- we've gotta keep up with it. We can't let the change stop us. Um, kind of forgotten. There was a quote that was fresh in my mind, and it just left me now. But he was so right. You've gotta, you've gotta stay with it. You've gotta keep changing, you know? If you, um, if you don't, you're sunk

Lewis Howes 1:31:14 Was there a decade that was hardest for you to adapt to or change, whether it be-

Bob Proctor 1:31:19 Well, the '60s. The '60s

Lewis Howes 1:31:20 ... I, I don't know

Bob Proctor 1:31:21 The '60s was hell on wheels for me because that's when I get into this book.

Lewis Howes 1:31:24 [laughs]

Bob Proctor 1:31:25 You see? And, um, man, I had my past trying to pull me one way, and the books-

Lewis Howes 1:31:30 [laughs]

Bob Proctor 1:31:30 ... and the people were trying to pull me the other way, and I mean, I felt like I was in a tug of war with myself, you know? Um, '70s, it got pretty good. But the '60s was, that was a, it was a rough decade. [laughs] It really was.

Lewis Howes 1:31:46 What about the, what about the advancement of, of technologies, from just cars to planes to, uh, s- having phones to cell phones-

Bob Proctor 1:31:55 Oh, wow

Lewis Howes 1:31:56 ... then, you know, social media-

Bob Proctor 1:31:57 I have-

Lewis Howes 1:31:57 ... all these things that are, you know-

Bob Proctor 1:31:58 I've tried to stay up with it, you know?

Lewis Howes 1:32:00 Mm-hmm.

Bob Proctor 1:32:01 I'm, um, I'm not as proficient as I'd like to be with computers. I'd like to be able to know more how to work with them better, but, you know, I've got a couple of phones, and I got a pad and computer going all the time. Um, I make PowerPoints myself, uh, you know.

Lewis Howes 1:32:18 Wow.

Bob Proctor 1:32:18 Um, I try and stay up with what's going on.

Lewis Howes 1:32:24 So you're, you're on TikTok yourself, huh, Bob?

Bob Proctor 1:32:26 No, I'm not.

Lewis Howes 1:32:27 [laughs]

Bob Proctor 1:32:28 No. No. You know the truth, I don't get on any of the things myself because we've got a staff looking after all that, and if I get in-

Lewis Howes 1:32:36 That's nice

Bob Proctor 1:32:36 ... I might screw up one of the routines that they've got. They've got a, a pattern that they're working.

Lewis Howes 1:32:41 Sure.

Bob Proctor 1:32:42 So, like, I don't even go on Facebook. Um, and-

Lewis Howes 1:32:44 Yeah. But your team, you've got a team that's up to date with everything for you-

Bob Proctor 1:32:47 Oh, yeah

Lewis Howes 1:32:48 ... which is nice. Yeah.

Bob Proctor 1:32:49 Yeah, we've got, we've got some excellent people that are on top of that all the time. Like I was saying, we've got, um, we picked up the million viewers on, uh, YouTube.

Lewis Howes 1:33:00 Mm-hmm.

Bob Proctor 1:33:00 We got the, this plaque here from them a while ago. But we've got-

Lewis Howes 1:33:05 You got the... It's a gold plaque, right?

Bob Proctor 1:33:07 We've got that engraved. Pardon? Yeah.

Lewis Howes 1:33:08 It's a gold plaque, yeah.

Bob Proctor 1:33:09 Yeah.

Lewis Howes 1:33:09 We just hit a million, so w- we'll hopefully we'll get that in the mail soon.

Bob Proctor 1:33:13 Yeah.

Lewis Howes 1:33:13 Um, I love that. What's been the, the most exciting, uh, decade or innovation that's happened for you in your life, where things started to evolve and change? Beyond the, beyond the '70s, what's the, uh, the innovation that's been exciting for you, that's really supported you?

Bob Proctor 1:33:33 Um, I think this, the time we're in right now is the best. I mean, I just love it. Um, there's so much going on, and I sit out here in the backyard under an, under a big um- umbrella, and I'd sit out there, and I'd look at the back of the yard, and I'd get an idea. God, if I built a little place there, and I could put a camera in it. And Sandy said, "Let's do it." So I don't know. We got over a million dollars in this place, I guess. And but we've got cameras all over the place. Like, you, the camera you're on comes out of the ceiling. I got a monitor over here I can see, and I have another one here.

Lewis Howes 1:34:11 Wow.

Bob Proctor 1:34:11 I got, I got one, two, three, four, five, six cameras, uh, right in, in this area. And then there's a control... And this is a, what you call a floating cell. This is the building inside the building, so the outside doesn't touch the inside. And, um, and then there's a control room down there where Scott Edwards, he's the program director. He's over in, in Manchester, England right now. But he can take all this that's recorded. He could edit it back there in the control room, do it all, ship it out wherever we want to go. Um, we've got just all kinds of material and memory back there. We broadcast. We do a seminar. I think the last one we did, it was 119 countries we went into.

Lewis Howes 1:34:56 Mm. Wow.

Bob Proctor 1:34:57 Uh, yeah.

Lewis Howes 1:34:58 That's inspiring.

Bob Proctor 1:34:59 So this i- this is an interesting time for me. And what we're doing now, we're bringing some young people in that really understand how to do some pretty jazzy stuff, you know? Uh, and I love, just love getting up on it and doing it.

Lewis Howes 1:35:17 And I wanna acknowledge you. I lo- I love acknowledging you, Bob, because you've been an inspiration to so many people. Uh, I think a lot of people really mainstream in the world got to know about you o- over a decade ago when, with The Secret. Uh, and uh, since then have gotten to know you even more, and I'm just appreciative of your, your young heart, your curious mind, your, your ability to stay in repetition on things that are meaningful over and over and over again so you can improve, and your willingness to teach a, uh, so many people. You know, you continue to show up and serve and serve and serve, and you, you've set a great example for me, so I'm just appreciative of you. I'm appreciative of our friendship. I'm appreciative of how you are in constant giving mode, and uh, I hope people enjoyed this, this interview. But is there any, any other final thoughts before we wrap up today and-

Bob Proctor 1:36:07 A leader of the quote came to me that I was trying to think of.

Lewis Howes 1:36:10 Great.

Bob Proctor 1:36:10 Earl Nightingale said, "The learners will inherit the Earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists." The learners will inherit the Earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists. See, there's no such thing as a learned person. You're either learning or you're not. That's it. Learning isn't something you fill up and put a cap on. Beautiful truth. Just keep learning.

Guest 1:36:39 As a child develops, it's developing a sense that life is something that's calling to you to give something, not to get something. I think if I could give any lesson to my child, it's the lesson of contribution, which makes life so meaningful, the depth of relationship that comes from having such a deep love. I think those two things are the minimum, but you got to decide what do you want for your child? 'Cause