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Lewis Howes7 Signs You Will BECOME RICH (Law Of Attraction Explained) | Bob Proctor & Lewis Howes
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Chapter summaries
The Goal Card and What Determines Your Earnings
Bob Proctor describes the goal card he has carried since 1961 and shares the formula that the amount you earn depends on the need for what you do, your ability to do it, and how hard you are to replace. He and Lewis discuss serving others, working for satisfaction rather than money, and earning while you sleep.
- •His goal card holds a goal of $100 million in business, and touching it brings the picture to mind
- •Earnings depend on the need for what you do, your ability, and the difficulty of replacing you
- •You go to work for satisfaction and provide service to earn money
- •He earns money from programs sold even while he sleeps
- •A person who won't talk about money has a problem with it
Believing You Can Earn Your First Million
Lewis asks what someone who has struggled with money should do to earn a first million. Bob answers that they must build a belief through repetition of affirmations, and Lewis shares how learning about the stock market from experts broke through his own cap.
- •You must develop a belief that you can earn the million, and money is easy to earn
- •Repeat and write an affirmation about money coming in increasing quantities through multiple sources
- •Start intellectually, then get emotionally involved to attract the money
- •Get into an environment where money is talked about and understood
- •Lewis learned the stock market by surrounding himself with people who do it at a high level
Multiple Sources of Income and the Million Dollar Forum
Asked about a millionaire morning routine, Bob says it takes nine minutes, not 90, and centers on writing about multiple sources of income. He tells how the idea came to him on a flight and led to the Million Dollar Forum.
- •Write daily that you are happy and grateful to have multiple sources of income
- •Wealthy people have many sources of income rather than one or two
- •The idea came on a flight to KL and became the Million Dollar Forum with Mark Victor Hansen and others
- •Bob prefers earning by putting ideas to work over investing in the stock market
Key Skills, Service, and Books to Read
Bob lists the qualities needed for wealth: creativity, a free flow of energy, interest in new ideas, and a service orientation. He then recommends books on money and names his top five, including Think and Grow Rich and works by Thomas Troward.
- •Be creative, keep energy flowing, and stay interested in new ideas
- •Money is a reward received for service rendered
- •Write down 10 ideas a day for serving others
- •Read books such as Think and Grow Rich and The Power of Awareness, ideally with a partner
- •His five picks include Think and Grow Rich, As a Man Thinketh, You Were Born Rich, The Edinburgh Lectures on Mental Science, and You Square
Going After Goals You Don't Know How to Reach, and Getting Help
Bob explains that a goal should be something you don't know how to achieve, because its purpose is the awareness you gain along the way. He tells of mentor Bill Gove and of finding business partners and a team to cover his weak areas.
- •The purpose of a goal is the awareness you develop as you pursue it
- •Bill Gove's line about being free by being yourself, and Gove became his mentor
- •In areas where he is weak, he gets the very best people to handle them
- •His business partner runs the company, and a studio director set a goal at 13 to work with him
- •You will never go far doing it on your own
Lessons from the Second World War and the Pandemic
Lewis asks what Bob learned growing up in the Second World War that applies today. Bob says not to let circumstances program you, tells the Wrigley's gum story and credits his mother, and says we should not let the pandemic control us.
- •Rationing taught people to live on lack and limitation, which became programming
- •The great lesson is not to let what's going on program you
- •Wrigley's kept advertising gum during the war even though it couldn't make it
- •His mother raised three children alone and instilled that if you want it, you can get it
Frequency, Imagination, and Working From the Goal
Bob uses cellphone frequencies and von Braun's answer about the will to explain holding a picture in the mind. He says you work from the goal, which you already hold intellectually and emotionally, and that the time for manifestation is unknown. Lewis connects this to Joe Dispenza's idea of remembering the future.
- •The good we desire is already here on a frequency, like a phone connection
- •Von Braun said the will to do it was what the moon rocket required
- •Hold the picture with your will and attract what's needed for it
- •We work from the goal, not toward it
- •The gestation period for an idea is unknown, but it must manifest by law
Paradigms, Programming, and Self-Image
Bob explains how genetic and environmental programming form a paradigm in the subconscious, and why most people stay stuck. He discusses how school doesn't teach earning money, and how self-esteem and the goal card ritual relate to reprogramming.
- •We are genetically and environmentally programmed, forming a paradigm
- •Bob worked on changing his programming from age 26 and still works at it daily
- •Only a small percentage are well off, and schools teach counting money rather than earning it
- •Self-esteem is among the biggest problems and isn't taught
- •The goal card is written in present tense and touched as a ritual
Mental Faculties, Media, Fear, and Staying Creative at Any Age
Bob explains that we can use our mental faculties to create our environment, singling out reason and thinking as the most important. He says to avoid soaking up bad news and to keep thinking about the future and adapting, citing his decision to build a studio at 83 and his company's move online.
- •Humans have perception, will, reason, imagination, memory, and intuition to shape their own environment
- •Reason and thinking are the hardest work, and few people do it
- •Soaking up the news turns people into a plaything of outside events
- •He would rather use creative faculties than fixate on bad news
- •He built a studio at 83 and rejects age as a limit, choosing faith over fear
Gratitude, Helping Others, and the Law of Vibration
Bob describes writing 10 gratitude items each morning and thinking about how to help people. He then clarifies that the law of attraction is a secondary law governed by vibration, and that looking for the good, using polarity, helps you feel good and attract good.
- •Gratitude, per Wattles, sums up mental adjustment and connects you to your source of supply
- •Thinking about how to help others is part of his daily practice
- •The law of attraction is secondary and thinking alone isn't enough
- •Thought patterns set your vibration, and feeling is awareness of that vibration
- •The law of polarity means there is always good to find
His Own Turnaround, Anger, and Self-Control
Bob recounts his life up to 26, when a mentor had him write a goal on a card and his income rose from $4,000 to $175,000 in a year. He and Lewis discuss limiting TV and news, and Bob says he stopped getting angry around age 60 through study.
- •At 26 he was in debt and in a bad vibration before writing a goal on a card
- •Reading the goal shifted his thinking from debt to earning
- •Lewis cut out TV and news and made more money, and Bob agrees important news will reach you anyway
- •Bob hasn't been angry in years after studying and raising his awareness
- •As a Man Thinketh's chapter on serenity helps develop self-control
Money in Relationships and Business Partnerships
Lewis asks how important money alignment is with an intimate or business partner. Bob says mismatched money consciousness creates disharmony, credits his partner Sandy Gallagher's financial genius, and suggests observing behavior around earning, giving and tithing.
- •One partner with poverty consciousness and another with prosperity consciousness won't have harmony
- •Sandy's money management changed everything for Bob and tops his gratitude list
- •Learn to give willingly and receive graciously, and tithing is a good idea
- •He asks new clients the most they've earned in a year to see their paradigm
- •Money has no power except what we give it, and income should keep growing
Fear, Doubt, and the Power of Understanding
Bob maps fear as flowing from ignorance, doubt and worry through anxiety to disease, with understanding as its polar opposite leading to faith and well-being. He applies this to self-doubt, saying doubt is a lack of understanding of who you are, and discusses why people favor bad news.
- •Fear starts as doubt and worry and leads to anxiety, suppression, depression, and disease
- •The opposite of ignorance is knowledge, gained through study, which leads to understanding and faith
- •People buy bad news because it resonates with negative programming
- •Doubt is overcome by understanding who you really are
- •Don't let others shut down your dream, as with Martin Luther King's "I have a dream"
Reshaping Self-Image and Never Finishing the Growth
Bob explains Maxwell Maltz's discovery of self-image, how it's planted in childhood, and how a mentor and study can change it. He shares his own insecure upbringing, his 1973 decision to build a worldwide company, and the idea that there is no finish line.
- •Maltz found that people have an inner image planted in infancy by their environment
- •Bob grew up insecure and began changing through study and a mentor
- •The Science of Getting Rich is the book The Secret was based on
- •He studies every morning around 5:30 and wants to grow in all areas
- •If you know how to do a goal, it probably isn't a good goal, as with Edmund Hillary on Everest
Troward's Passage, Responding vs. Reacting, and Closing Thoughts
Bob reads a passage by Thomas Troward on the mind as a center of divine operation and urges Lewis to read it daily for 90 days. They discuss the body's potential energy, thinking as the highest function, Frankl's space between stimulus and response, and Bob returns to money conversations and the exact science of earning.
- •Bob reads Troward's passage on the mind as a center of divine operation oriented to expansion
- •He asks Lewis to read it every day for 90 days
- •The body holds enormous potential energy and thinking is the highest function
- •Reacting hands control to outside circumstances, while responding keeps you in control
- •Earning money is an exact science governed by law
