DO THIS To Let The Universe Help You BECOME SUCCESSFUL| Jack Canfield & Lewis Howes

Lewis Howes 0:00 [upbeat music]

Lewis Howes 0:04 Welcome, everyone, to the School of Greatness show. I'm with Jack Canfield. Thanks so much for coming on.

Jack Canfield 0:09 My pleasure.

Lewis Howes 0:09 Appreciate it.

Jack Canfield 0:10 Thank you.

Lewis Howes 0:10 Very excited about this. I read the book, The Success Principles: How to Get from Where You Are to Where You Want to Be, I think eight years ago, a couple years after it came out, and now it's in the 10-year anniversary. It's incredible. Um, how many copies have you sold so far on this book?

Jack Canfield 0:24 I think in the first book we're just under a million copies in America, and around the world probably... We're in 27 languages, so somewhere over a million plus.

Lewis Howes 0:33 Amazing.

Jack Canfield 0:33 Yeah.

Lewis Howes 0:34 But it's small time compared to Chicken Soup for the Soul, right? You sold, like-

Jack Canfield 0:38 Well, yeah

Lewis Howes 0:38 ... thousands of millions. [laughs]

Jack Canfield 0:39 Chicken Soup for the Soul has sold 500 million copies.

Lewis Howes 0:42 Oh my goodness.

Jack Canfield 0:43 That's half a billion copies. But you have to realize, that's 200 plus books-

Lewis Howes 0:46 Yeah

Jack Canfield 0:46 ... in that series.

Lewis Howes 0:47 Yeah.

Jack Canfield 0:48 Uh, this book, y- y- you know, what's fun about this book, even though it's not as well known yet, uh, there was a town in Russia, we're in Russian. There's a town in Russia where the mayor bought this book for everybody in town.

Lewis Howes 0:59 Wow.

Jack Canfield 1:00 Small town. And, uh [laughs] -

Lewis Howes 1:01 So you're a celebrity there.

Jack Canfield 1:02 Yeah, I'm a big celebrity-

Lewis Howes 1:03 [laughs]

Jack Canfield 1:03 ... in some little small town in Russia. But the point is that, y- you know, even though it's, um, not as big as Chicken Soup was a phenomenon, the reason I wrote this book, Chicken Soup was inspiring people. Everyone got inspired. I, I can do that, you know? I wanna do that. But they didn't know how to do that. They didn't know how to overcome obstacles, set goals, become a millionaire.

Lewis Howes 1:21 Yeah.

Jack Canfield 1:21 This was the how-to book.

Lewis Howes 1:22 Taught them how to do it.

Jack Canfield 1:22 Exactly.

Lewis Howes 1:23 Interesting. So how long was Chicken Soup for the Soul around until this came out?

Jack Canfield 1:28 I would say close to tw- well, let's see, 12, 15 years, something like that.

Lewis Howes 1:34 Okay.

Jack Canfield 1:34 Yeah.

Lewis Howes 1:34 Yeah, yeah. And I remember reading, my first introduction to you was reading, um, one of the stories I remember in Chicken Soup for the Soul, I believe it was the original copy-

Jack Canfield 1:42 Mm-hmm

Lewis Howes 1:42 ... was about how someone was on a toll booth on the highway and paid for three or four people behind them-

Jack Canfield 1:49 Right

Lewis Howes 1:49 ... or something like that.

Jack Canfield 1:50 Sure.

Lewis Howes 1:51 That story.

Jack Canfield 1:51 Yeah.

Lewis Howes 1:52 And I can't remember if it was the first one or if it was a different one.

Jack Canfield 1:54 It was the first book, yeah.

Lewis Howes 1:54 Right? And I remember thinking, "What a amazing concept." I was probably 12 or 13 or 14 at the time, and I was like, giving back, what a, to make others feel great.

Jack Canfield 2:03 Yeah.

Lewis Howes 2:03 What an inspiring concept.

Jack Canfield 2:05 Yeah. I met a guy recently who, when he's walking down the street, if he sees an expired sign on the parking meter, he puts a quarter in it.

Lewis Howes 2:11 That's cool.

Jack Canfield 2:12 You know, just like paying it forward.

Lewis Howes 2:13 Yeah.

Jack Canfield 2:13 And, uh, and I love that random acts of kindness idea.

Lewis Howes 2:17 Mm-hmm.

Jack Canfield 2:17 Because people speed up to see who you are after you've paid their toll booth. [laughs]

Lewis Howes 2:20 Sure, sure. And one of your principles in the book is about being in service.

Jack Canfield 2:22 Yes.

Lewis Howes 2:22 I think that's one of the last chapters, I think. Um, so I wanna talk about that in a second. But again, I'm so impressed with just what you've created in your entire, you know, your legacy is in- incredible. I mean, 500 million books, and a million books here, and you've got programs and everything else that you've done, PBS specials, coaching, trainers, events. You've been a movie star, obviously, right? What do you think has been the thing that people, uh, know about you the most? What thing have you done that kind of, like, brought the most awareness about you?

Jack Canfield 2:53 Well, I think the Chicken Soup for the Soul series plus the movie The Secret.

Lewis Howes 2:56 Yeah.

Jack Canfield 2:56 But it was the Chicken Soup for the Soul, everyone knew that name. Not that many people knew Jack Canfield.

Lewis Howes 3:01 Right.

Jack Canfield 3:01 So I'd meet people and they'd say, "What's your name?" "Jack Canfield." And then we'd be sitting on the plane, and I'd say, "Well, I, I co-authored a Chicken Soup for..." "Chicken Soup for the Soul!"

Lewis Howes 3:08 [laughs]

Jack Canfield 3:09 "My god, we have that all over our family," you know?

Lewis Howes 3:11 Yeah, yeah.

Jack Canfield 3:11 "My dad gives them away for Christmas." So that brand was huge. But with The Secret, all of a sudden there's Jack Canfield, there's my face. And now when I walk through an airport, you know, I'll have someone come and go, "You were in that movie."

Lewis Howes 3:22 Right, right.

Jack Canfield 3:22 You know? Literally, I mean, I was just in Dubai in the airport and someone walked up to me and said, "Are you Jack Canfield who was in The Secret?" So basically that has really taken my-

Lewis Howes 3:33 Personal brand

Jack Canfield 3:33 ... personal brand to a higher level. In China, it's still the number one best-selling DVD. I'm actually gonna go to China next year. I was just in Iran, you know, our, our enemy Iran, and I was talking in Tehran and, uh, found out that our movie, The Secret, has been shown on national television in Iran six times. Who would ever imagine-

Lewis Howes 3:53 Amazing

Jack Canfield 3:53 ... The Secret would be shown on Iranian television?

Lewis Howes 3:56 Amazing.

Jack Canfield 3:56 And so I had, like, almost 1,000 people come to hear me talk.

Lewis Howes 3:59 That's incredible.

Jack Canfield 4:00 Yeah.

Lewis Howes 4:00 Wow.

Jack Canfield 4:00 Blew me away.

Lewis Howes 4:01 Wow. What is the thing that you've done that you've been most proud of through all the different projects that you've been a part of?

Jack Canfield 4:06 I think raising my children would be first.

Lewis Howes 4:08 Mm-hmm.

Jack Canfield 4:09 Um, but in the professional world, I would have to say, again, probably the fact that Chicken Soup for the Soul is now being used in China to teach English. So they put Chinese on one page and English on the other. They've published over 315 million books just in China, and a, a large portion of that is textbooks teaching English-

Lewis Howes 4:28 Oh

Jack Canfield 4:28 ... to kids in China. Because, you know, if you remember back to school, we were reading, you know, all these Wuthering Heights and, you know, Shakespeare, and I wasn't that much into that stuff. But these stories are things that anybody can relate to and get excited about. So they said, "Hey, let's use this to teach English, because the kids will pay attention to that."

Lewis Howes 4:44 That's brilliant.

Jack Canfield 4:45 So that, I'm really proud of that.

Lewis Howes 4:47 That's really cool. Um, I wanna talk about this book and The Success Principles. And first I wanna ask you, has anything changed in the last 10 years with the principles, or are these principles, you know, last forever?

Jack Canfield 5:00 Well, the principles that were in the first book are universal and timeless.

Lewis Howes 5:02 Uh-huh.

Jack Canfield 5:03 And, uh, they're the same things that Plato and Aristotle and people were talking about, like, back in ancient Rome and Greece.

Lewis Howes 5:08 Sure.

Jack Canfield 5:08 But what's new in this book that I love is we've got three chap- or I think three or four chapters in a whole section called Success in the Digital Age. So when this book came out in 2005, LinkedIn, Facebook, Twitter, um, you know, the, the, the blogosphere-

Lewis Howes 5:24 Instagram, YouTube

Jack Canfield 5:25 ... Instagram, uh, Tumblr-

Lewis Howes 5:27 None of that was around

Jack Canfield 5:27 ... none of that was around, or if it was around it was very nascent.

Lewis Howes 5:30 Yeah.

Jack Canfield 5:30 And the other thing is, you know, people didn't have YouTube channels, and, uh, we didn't have crowdsourcing and crowdfunding and, you know, gofundit.com and Indiegogo and all that. So we have a whole section that was a, a, a friend of mine named Moses Ma, who's a techno genius-

Lewis Howes 5:45 Mm-hmm

Jack Canfield 5:45 ... uh, who literally graduated from college in the Stanford group of all the people in Silicon Valley and- ... made $10 million his first year on a video game he invented.

Lewis Howes 5:54 Wow.

Jack Canfield 5:54 Um, you know, that kind of world.

Lewis Howes 5:56 Sure.

Jack Canfield 5:56 And so he took all that money, went to India, meditated for a couple years, came back, and now he's doing consciousness work through media. And so he helped me write those chapters, which is really very, very updated and new. And then we have a chapter on leadership that wasn't in there before.

Lewis Howes 6:10 Mm.

Jack Canfield 6:10 Because, you know, people used to think of leaders as the president of the company, the supervisor, the politician.

Lewis Howes 6:16 Yep.

Jack Canfield 6:16 But now we all need to be leaders because there are social causes we have to care about, like sustainability and all of that. We need ne- leaders in our communities, leaders-

Lewis Howes 6:24 In our families, yeah

Jack Canfield 6:25 ... in the neighborhood. Our families need leaders. So we all need to step up, and we talk about how to do that. And then there's a chapter in there, I don't know if you've ever met or heard of Ivan Misner, who started BNI-

Lewis Howes 6:33 Oh, yeah

Jack Canfield 6:33 ... Business Network International. He has 6,500 chapters of that around the world-

Lewis Howes 6:37 Oh my gosh

Jack Canfield 6:38 ... that he's created just in the last, I don't know, 20, 30 years.

Lewis Howes 6:40 Incredible.

Jack Canfield 6:41 And he has a whole chapter I asked him... This is the first time I've had a guest chapter, where on, on how to network effectively. For instance, most people when they go to a networking event start trying to promote themselves.

Lewis Howes 6:52 Yeah.

Jack Canfield 6:52 And he says it's absolutely, totally wrong. You have to go from what he calls visibility to credibility to profitability. And so if I come to a networking meeting and I say, "Hi, what do you do?" "Well, I clean rugs. Here's my card. If you ever need rugs cleaned, you know, call me."

Lewis Howes 7:05 Yeah.

Jack Canfield 7:05 You're just like, eh.

Lewis Howes 7:06 The wrong way.

Jack Canfield 7:07 But if I come in and say, "Hey, what are you up to?" And you tell me some project you're working on, and I say, "How can I help you?"

Lewis Howes 7:12 Mm-hmm.

Jack Canfield 7:12 And then I actually do the thing I said I was gonna do, now I have credibility as someone who follows through. Now that I've done some contribution to you, I can come to you and say, "Hey, you know any friends who need their carpets cleaned? I'd love to be the guy that does that-

Lewis Howes 7:23 Sure

Jack Canfield 7:23 ... since I've helped you." And you can do that.

Lewis Howes 7:25 Right.

Jack Canfield 7:25 And the other thing I learned from Ivan that was cool, is we're sitting here in a, what's called an open two. In other words, we're not face to face. We've got 45-degree angle.

Lewis Howes 7:33 Mm.

Jack Canfield 7:33 So most people at a networking party or a networking event or a networking just in general, a cocktail party, they're like this.

Lewis Howes 7:39 Yeah.

Jack Canfield 7:39 There's no room for anyone to get in.

Lewis Howes 7:41 Mm.

Jack Canfield 7:41 So if we have this open space always, then someone walks in, we can go like this and invite them in. Now we've expanded our network.

Lewis Howes 7:47 Yeah.

Jack Canfield 7:47 And, um, you know, the other thing he taught, and I love it, is that when you go to a networking event, a lot of people are shy. They don't know how to introduce themselves. Pretend it's your party. If you were throwing a party at your home, you just welcome people and say, "Hi. How are you doing? What's going on in your life?"

Lewis Howes 8:02 Ah.

Jack Canfield 8:02 So stand near the door. As people come in, say, "Hi, my name's Jack Canfield. What's yours?" You tell me. I say, "What do you, what business are you in?" And we start talking, and then I kind of usher you into the room and wait for the next person. Now I'm the host instead of somebody-

Lewis Howes 8:13 Ah

Jack Canfield 8:13 ... who's sitting there trying to do business.

Lewis Howes 8:15 So act like it's your party.

Jack Canfield 8:16 Act like it's your party. That gets you over... That really has helped me, 'cause I've even been invited to speak places, and then there's a cocktail party before. And I remember for years, I would be standing around going like, "Well, what do I do now?" [laughs]

Lewis Howes 8:26 [laughs] Right, right.

Jack Canfield 8:27 And now I, I act like I'm the host, and it's made it so much easier.

Lewis Howes 8:30 Introduce people.

Jack Canfield 8:31 Exactly.

Lewis Howes 8:31 Connect them. Yeah.

Jack Canfield 8:32 Yeah.

Lewis Howes 8:32 That's cool. I like that. Let's go into some of the, the principles, the, the fundamentals of success.

Jack Canfield 8:37 Sure.

Lewis Howes 8:37 And I think, uh, you talk about being clear-

Jack Canfield 8:39 Yes

Lewis Howes 8:39 ... as one of the first things, and having a clear vision, right?

Jack Canfield 8:41 Right.

Lewis Howes 8:42 'Cause if you can't, uh, you can't be successful without a vision and being clear.

Jack Canfield 8:45 Well, you have to first take 100% responsibility for your life, give up being a victim. Then you have to get clear about, what is my purpose? I believe each person has a purpose they were born with, whether it's to be a mechanic or a chef or to be a doctor or to be, do what we do, which is empower and enlighten people, uh, through the work we do. And so once you've got that, you have to have a clear vision of what would you like your life to look like, both in the business world, in your social world, in your relationships, your health and fitness, your travel and fun, all of that. So we have seven areas of your life which we say, let's, let's pretend that you could have anything you want, no holds barred. You know, God comes down and says, "You're chosen. You won the lottery."

Lewis Howes 9:23 [laughs]

Jack Canfield 9:23 "You get the life you want. What would you do?" And you go, "Oh, I'd like to live in this house in Malibu. I'd like to live on the ocean. I wanna have three kids. I wanna be able to travel to Europe five times a..." You know, whatever it is, write it down. And then using things like visualization and affirmations, you can start turbocharging that vision with intention and then some of the tools that come out of the law of attraction work and so forth. But you first have to know where you're going. I liken it to a GPS system in a car. Here we are in Santa Barbara.

Lewis Howes 9:49 Right.

Jack Canfield 9:50 You live in LA somewhere.

Lewis Howes 9:51 Windy roads to get back here.

Jack Canfield 9:52 Yeah. And but if you have a GPS that says 929 Via Frutaria, whatever, your GPS system will tell you how to get there. Now, you, when you left LA, you did not know exactly where you were going.

Lewis Howes 10:02 I had no idea.

Jack Canfield 10:02 You just trusted a GPS to say, "Turn left, turn right, turn left."

Lewis Howes 10:05 Sure.

Jack Canfield 10:05 Your subconscious mind works the exact same way. It is a programmable GPS system that will figure out the path if you program it correctly, which is putting in a vision of the destination. That's all you have to do.

Lewis Howes 10:16 Interesting. But a lot of people ex- uh, feel a lot of fear because they're, of the unknown of what's gonna happen or that they might fail-

Jack Canfield 10:22 Yes

Lewis Howes 10:22 ... if they have a big dream, right? So what is fear to you, and how does someone overcome that fear?

Jack Canfield 10:28 Well, here's, here's the deal. You know, basically, fear is, I, I love this word. The guy who wrote the book Dune said, "Fear is the mind-killer." Fear takes you back into the amygdala, which is in the limbic system of your brain. You wanna be in the prefrontal cortex, which is where the executive functions, where spiritual insights, where wisdom occurs, where rational, logical thinking occurs. So basically, as soon as I get into fear, I go back into this primal fight or flight or freeze place, and so I wanna be up here. So, you know, basically, we now have technology called EFT tapping. I'm sure you're familiar with it.

Lewis Howes 11:01 Mm. Of course, Nick.

Jack Canfield 11:02 Nick Ortner-

Lewis Howes 11:03 Yep

Jack Canfield 11:03 ... and, and all those guys. And literally, nine acupuncture points, you tap on those in a sequence for maybe five minutes, seven minutes, and the fear disappears. It literally dissolves.

Lewis Howes 11:12 Yeah.

Jack Canfield 11:12 There's absolutely no reason for anyone to be in fear. Now, the value of setting a goal is to watch all these fears come up. I, I refer to it as a... You ever played a, the game Whack-A-Mole at the mall pier?

Lewis Howes 11:23 Yeah, yeah, yeah. [laughs]

Jack Canfield 11:24 You get, the heads come, you gotta whack them before they go back down. So we wanna surface those fears so we can whack them using EFT and other technologies that are out there, neuro-linguistic programming and so forth. But now it, we have this science that, that just literally you don't have to be stopped. The other thing, a friend of mine just wrote a book called The, The, The, The Fear Cure, and, or The Cure for Fear, one of those. And she talked about one of the biggest fears is of the unknown and uncertainty of the future. But Everything's uncertain.

Lewis Howes 11:52 Sure.

Jack Canfield 11:52 You know, we're trying to create certainty in an uncertain world, and stop being afraid of uncertainty. Uncertainty is what's exciting.

Lewis Howes 11:58 Right.

Jack Canfield 11:58 If you go to Africa on a vacation, a safari, you have no idea what's gonna happen. That's part of the adventure.

Lewis Howes 12:03 It's fun.

Jack Canfield 12:04 That's part of the fun.

Lewis Howes 12:04 Yeah.

Jack Canfield 12:04 Exactly, you know?

Lewis Howes 12:05 If you knew, oh, there's gonna be a zebra that pops out right here, or this is gonna be next-

Jack Canfield 12:08 That's right

Lewis Howes 12:08 ... and now I get boring, right?

Jack Canfield 12:09 Or if you go river rafting, you don't know where the rapids are and how you're gonna do it. And if you go surfing, you don't know exactly how the wave's gonna break and all that, and how big it's gonna be. And so that adventure is really what life's about. And so we need to be excited. Fear is created by imagining bad things that haven't happened yet.

Lewis Howes 12:26 Hmm.

Jack Canfield 12:26 So fantasized experiences appearing real. Everyone always says that. Someone else recently said, "Forget everything and run." [laughs]

Lewis Howes 12:33 [laughs]

Jack Canfield 12:33 But I think that if you realize that you're creating your own fear by imagining a bad thing, "Oh, if there's a recession, I'll lose my house," why not go, "If there was a recession, I'm gonna make more money 'cause there's gonna be opportunities-

Lewis Howes 12:44 Yes

Jack Canfield 12:44 ... and we're gonna be able to pay our house off faster."

Lewis Howes 12:46 Yes.

Jack Canfield 12:47 Uh, Zig Ziglar said, "Worrying is negative goal-setting." And all you have to do is use that same power to think and visualize to create a positive outcome instead of a negative, and then the fear disappears.

Lewis Howes 12:58 Yeah. And you... A quote of yours, I believe is in the book, uh, is you say, "Everything you want is on the other side of fear."

Jack Canfield 13:03 Absolutely. You know, we all live in our comfort zone. We wanna be comfortable. When I was down in the rainforest a couple years ago with the Achuar Indians... I always wanted to go to the rainforest-

Lewis Howes 13:12 Uh-huh

Jack Canfield 13:12 ... ever since I heard-

Lewis Howes 13:12 How was it?

Jack Canfield 13:13 It was so cool.

Lewis Howes 13:14 [laughs]

Jack Canfield 13:14 It was really cool. We got to live with the Achuar Indians, which is an indigenous tribe-

Lewis Howes 13:18 Wow

Jack Canfield 13:18 ... which is, uh, you know, uh, had not had any connection with white people from the outer world-

Lewis Howes 13:23 Wow

Jack Canfield 13:23 ... until about, mm, 10 years ago, 15 years ago. And, uh, friends of mine are down now working with them to help preserve the rainforest, and I always wanted to go. And the, the trees are unbelievably huge. Roots are as tall as this building and go out like that.

Lewis Howes 13:36 Wow.

Jack Canfield 13:36 You can build a house inside the root system.

Lewis Howes 13:38 Oh my goodness.

Jack Canfield 13:38 There's army ants that are about that big, these leafcutter ants, and you can see them just going-

Lewis Howes 13:43 Like rats [laughs]

Jack Canfield 13:43 ... like, going across with all these little leafs waving.

Lewis Howes 13:46 Wow.

Jack Canfield 13:46 We got to swim in this river that was full of piranha, they told us later.

Lewis Howes 13:49 Oh. [laughs]

Jack Canfield 13:49 But piranha don't eat you. They, they, they don't. They, they, they have a rule in the river. Nothing attacks anything six times bigger than it is.

Lewis Howes 13:55 Wow.

Jack Canfield 13:56 And so if you are in a tide pool where you, there's no food, and, you know, there's flooded and now it's stuck over there, and you step in there, a piranha will bite you.

Lewis Howes 14:05 Yeah. Yeah.

Jack Canfield 14:05 But, uh-

Lewis Howes 14:06 In river they're not going to.

Jack Canfield 14:07 No, not, not at all. We had so much fun.

Lewis Howes 14:09 Wow.

Jack Canfield 14:09 It was so delightful to be in that nature. So the, the point is, everything is an adventure.

Lewis Howes 14:14 Uh-huh.

Jack Canfield 14:14 And we have to think of it that way, or we're gonna be victims.

Lewis Howes 14:18 And, you know, one of the other principles you talk about is how to transf- transform yourself for success. So tell me about the people we sup- surround ourselves with, and how do people influence us in a positive way of achieving our goals or keeping us back into victim mode?

Jack Canfield 14:32 I don't know if your parents ever said this to you, but mine did. They always said, "I don't want you hanging out with those kids."

Lewis Howes 14:36 Uh-huh.

Jack Canfield 14:37 "They're a bad influence."

Lewis Howes 14:37 Sure, sure.

Jack Canfield 14:38 Right?

Lewis Howes 14:38 Yeah.

Jack Canfield 14:38 Yeah. So that doesn't stop when you're 18.

Lewis Howes 14:40 [laughs]

Jack Canfield 14:40 Right? You know? So there are certain people who are negative, curmudgeonly, you know, whiners, complainers, and blamers-

Lewis Howes 14:47 Uh-huh

Jack Canfield 14:47 ... that if you hang out with them, that's who you become.

Lewis Howes 14:50 Yeah.

Jack Canfield 14:50 And you look at any bar, all bars have a personality to them. You know, there's bars on lower State Street in Santa Barbara here, where the lower economic class hangs out, and they just bitch and moan about how bad everything is.

Lewis Howes 15:00 [laughs] Right.

Jack Canfield 15:01 There's bars further up the street where the people that are more successful hang out, and they're just doing deals and talking about all the great things that happened that day.

Lewis Howes 15:07 And having fun and-

Jack Canfield 15:08 Having fun. They're networking and brainstorming with each other.

Lewis Howes 15:11 Yeah.

Jack Canfield 15:11 Introducing each other to opportunities. So basically, you become the average of the five people you spend the most time with.

Lewis Howes 15:17 Yeah.

Jack Canfield 15:17 Like, um, I remember Mark asked this one guy who owns Evergreen Airlines to, uh... if he could give him a, an idea that he thought might work for him. And he said, "Well, if I take it, how much money you think I might make?" He says, "Oh, a couple million." He says, "Mark, I can't even consider an idea that won't make me $100 million."

Lewis Howes 15:32 Oh my gosh.

Jack Canfield 15:32 "It's just below my threshold of play."

Lewis Howes 15:33 It's not worth it. Yeah.

Jack Canfield 15:34 You know. So now most of us, that's very rarefied atmosphere.

Lewis Howes 15:38 Sure.

Jack Canfield 15:38 And most people listening to this aren't there. But just to give you an example, um, there's a friend of mine who, now a friend, he just died recently, but I didn't know him at the time. His name was Lou Tice, and he ran the Pacific Institute and was teaches a lot of stuff we do. And he was making, again, like, you know, a lot of money and he was... His, his clients included the Navy, you know, the government of Denmark, you know, that kind of stuff.

Lewis Howes 16:00 Yeah, yeah.

Jack Canfield 16:00 And I said, "I wanna learn what he's doing. G- he's playing at a bigger level than I am." So I called him up and I said to him, "Lou, if you're ever in LA, uh, could I..." This was when I was in my 30s. I said, "Could I be your chauffeur?"

Lewis Howes 16:12 Oh.

Jack Canfield 16:12 I says, "Don't hire a limo."

Lewis Howes 16:13 That's cool.

Jack Canfield 16:13 "Let me chauffeur you for free. All I ask is I can pump you with questions for the 20, 30 minutes, an hour."

Lewis Howes 16:18 Sure, sure.

Jack Canfield 16:18 He said, "Sure." So about three months later, I get a call. He says, "Hi, I'm coming to LA, gonna do a talk at a country club. Pick me up at LAX, take me to the hotel, take me to the country club, back again." So I did. And I just, I peppered him with like, "What'd you do? How'd you do this? How'd you do that?"

Lewis Howes 16:32 Uh-huh.

Jack Canfield 16:32 And he told me. So about a year later, we both bid for a contract. It was $875,000 contract to educate people on welfare in California based on these success principles-

Lewis Howes 16:42 Yeah

Jack Canfield 16:42 ... to get them off welfare. And we were the final two competitors.

Lewis Howes 16:45 Oh.

Jack Canfield 16:45 Pacific Institute, and we won.

Lewis Howes 16:47 Oh, wow.

Jack Canfield 16:47 And so he was very gracious. He sent me a nice note. He says-

Lewis Howes 16:50 [laughs]

Jack Canfield 16:50 ... "You're a good student." [laughs]

Lewis Howes 16:51 [laughs] That's great.

Jack Canfield 16:54 Yeah.

Lewis Howes 16:54 He should have held back some of his secrets. [laughs]

Jack Canfield 16:56 Well, he didn't really need to. I mean-

Lewis Howes 16:57 Of course

Jack Canfield 16:58 ... his bigger goal was to get all this out to the world.

Lewis Howes 17:00 Of course.

Jack Canfield 17:01 And if I was doing good-

Lewis Howes 17:01 Yeah, yeah

Jack Canfield 17:01 ... that was part of that as well. But he is, uh... I mean, most people, it'd be surprising how many people say yes if you ask them to-

Lewis Howes 17:07 Yeah

Jack Canfield 17:08 ... spend some time with you.

Lewis Howes 17:08 Yeah, of course. I wanna speak into the mastermind part, because when I did my first mastermind probably five, six years ago, when I had no clue what was going on, I think in our company, I was just starting out in business. We did around, I think, $250,000 in sales for like the first six months of our, our business.

Jack Canfield 17:24 Mm-hmm.

Lewis Howes 17:24 And then it was, um, the end of the year, we went to this mastermind of these online marketers, and a lot of them were making 5 to 10 million.

Jack Canfield 17:32 Mm-hmm.

Lewis Howes 17:33 And within the next month, the relationships we built from that mastermind, we did 250,000 in sales in that next month-

Jack Canfield 17:39 Mm

Lewis Howes 17:39 ... just from five relationships in the mastermind.

Jack Canfield 17:42 Right.

Lewis Howes 17:42 And that year we broke a million dollars, and it was just like all accelerated after being around people who were at that next level. So I can definitely speak into that.

Jack Canfield 17:50 Yeah. I mean, you're living proof of it. Exactly.

Lewis Howes 17:52 It's extremely powerful. And if you're not in a mastermind, make sure to join one and find one and become-

Jack Canfield 17:56 Yeah

Lewis Howes 17:56 ... a part of it.

Jack Canfield 17:57 Or, or get a mentor. You know, find s- find somebody who's done what you wanna do, and whether it's being in person with them or reading their book or listening to their, their-

Lewis Howes 18:05 Podcast

Jack Canfield 18:05 ... home study course or their podcast. [coughs] Excuse me. [coughs] But whatever it is, people have already done... Tony Robbins says, "Success leaves clues."

Lewis Howes 18:16 Yeah.

Jack Canfield 18:16 I love that.

Lewis Howes 18:16 Yeah.

Jack Canfield 18:17 You know? And so everyone who's ever been successful has left some kind of clue. There's a manual, a franchise operation manual, a, a workbook they wrote, you know, a seminar they're leading, a bootcamp. Go. Get educated.

Lewis Howes 18:27 Yeah.

Jack Canfield 18:27 And I have a chapter in a book called Learn More to Earn More.

Lewis Howes 18:30 Mm.

Jack Canfield 18:30 You, you know, Brian Tracy always talks about the idea that if you wanna make more money, become more valuable, have more impact that you can give somebody that will affect their life in a positive way.

Lewis Howes 18:39 Yeah.

Jack Canfield 18:39 Whether it's your employer or people like us to our clients. The more I know, the more I can support people. I mean, I have people now who are making... They own companies worth $600 million, and they'll come to a retreat with me just so they can do tapping with me to overcome some fear they have.

Lewis Howes 18:54 Some stress or whatever, yeah.

Jack Canfield 18:55 Yeah. One guy, he, he was, um, from, uh, Czechoslovakia, uh, Pavel, and he had this huge company, and he was totally miserable. And, and he basically, as a result of all this work we did, he sold two of his companies. He hired some people to run his other companies. He always wanted to be a cyclist, hired Lance Armstrong cycling coach, now he's won two cycling races, races in the Pyrenees in Europe. So, and he's in his 60s. So why not have a balanced life?

Lewis Howes 19:22 Sure, sure. Now, who were your mentors growing up, or in your early career?

Jack Canfield 19:27 Well, my first mentor was a man named W. Clement Stone. He was a friend of, uh, Napoleon Hill.

Lewis Howes 19:31 Wow.

Jack Canfield 19:31 And, and they wrote a book together, actually, called The Success System That Never Fails.

Lewis Howes 19:35 Mm.

Jack Canfield 19:35 And, um, Napoleon Hill we all know from Think and Grow Rich. And so he mentored me for about two years when I worked at his foundation. I was teaching teachers how to teach this stuff to kids, to raise their self-esteem and teach them how to be successful. His big phrase was, "Success is not a four-letter word." You know, it's like-

Lewis Howes 19:53 Mm-hmm

Jack Canfield 19:53 ... most people think success is bad, you know? The-

Lewis Howes 19:55 Money's bad and success is bad.

Jack Canfield 19:56 Yeah, especially back in the '60s and '70s when everyone was a hippie, and the counterculture-

Lewis Howes 20:00 Sure

Jack Canfield 20:00 ... and all that going on. So another mentor of mine was Jesse Jackson-

Lewis Howes 20:03 Yeah, yeah

Jack Canfield 20:03 ... who was a contemporary of Martin Luther King. I used to go to his church when I lived in Chicago.

Lewis Howes 20:07 Wow.

Jack Canfield 20:07 I was teaching in an all Black inner-city school because I was part of the civil rights movement, wanted to make a difference. And I remember one day I watched him, you know, he, he always had people like, uh, Sidney Poitier and, and Bill Cosby would come in, you know.

Lewis Howes 20:18 Yeah, sure.

Jack Canfield 20:19 All these stars. And I remember standing on the edge of the church, 'cause I got there late, so I didn't have a seat. And I'm looking over, and the band is playing, and all of a sudden Jesse looks over and he goes like that, just a little nod. The band stops, you know?

Lewis Howes 20:30 Wow.

Jack Canfield 20:31 And this room must've had 1,000 people in it, in this church.

Lewis Howes 20:33 [laughs]

Jack Canfield 20:33 And I went, "Oh, that's cool."

Lewis Howes 20:36 [laughs]

Jack Canfield 20:36 "I wanna learn how to do that," you know? [laughs] And so now I run groups of, like, you know, 500 to 800 people at a time, and thousands. I've... Largest group I ever talked to was 20,000 people, you know?

Lewis Howes 20:45 Oh, wow.

Jack Canfield 20:45 And so, like, learning how to manage the energy of a large group of people like that is a skill.

Lewis Howes 20:51 Mm-hmm.

Jack Canfield 20:51 And I wanted to learn, uh, learn to do that. So I used to go to church every Sunday and just watch a master do that work. And then I've had masters along the way that I've worked with in terms of, I used to be a psychotherapist. People that have taught me, you know, marketing, people that have been gurus for me in terms of-

Lewis Howes 21:05 Sure

Jack Canfield 21:05 ... my own relationships, John Gray, for instance. And, um, I think you should always have somebody who knows more than you do about something teaching you that so you can-

Lewis Howes 21:13 Sure

Jack Canfield 21:13 ... keep expanding your capacity in life.

Lewis Howes 21:15 Well, y- I mean, you teach so many people. Millions of people now look up to you and are inspired by your work.

Jack Canfield 21:20 Mm-hmm.

Lewis Howes 21:20 So who is now your, uh, inspiration, or do you have a mentor still?

Jack Canfield 21:24 I don't have a mentor as such, but I have a lot of people. I mean-

Lewis Howes 21:28 Mastermind group.

Jack Canfield 21:28 I learn from everybody. I mean, Gary Vaynerchuk, you know.

Lewis Howes 21:31 Oh, Gary.

Jack Canfield 21:31 Jab, Jab, Right Hook.

Lewis Howes 21:32 Yeah, he's a great-

Jack Canfield 21:32 And I go-

Lewis Howes 21:32 He's a good friend, yeah

Jack Canfield 21:33 ... that's very cool. I learn from that.

Lewis Howes 21:35 Yeah.

Jack Canfield 21:35 And so I started changing how I did social media.

Lewis Howes 21:37 That's cool.

Jack Canfield 21:37 So, you know, it's like I don't have one mentor that I look to, but I have a lot of people. And I think what's fun is that people in their t- 30s and early 40s, and I'm 70 today-

Lewis Howes 21:49 Wow

Jack Canfield 21:49 ... uh, they, these are my mentors now.

Lewis Howes 21:51 Sure.

Jack Canfield 21:51 'Cause they're, they, they, they-

Lewis Howes 21:52 Different age

Jack Canfield 21:52 ... they grew up in a different mindset with the digital age, and I love learning from them.

Lewis Howes 21:58 Yeah. That's awesome. Really inspiring. Um, in the transform yourself for success part, you talk about completing the past and embrace the future. What do you mean by that, completing the past?

Jack Canfield 22:09 Well, we all have a lot of past experiences that we haven't let go of. Usually we're carrying resentment or guilt, and, uh, anger, irritation, whatever. And so in order to be free to move forward, think of it like this. Imagine if you were walking down the beach and you had a belt around you, and behind that was, like, 17 anchors.

Lewis Howes 22:28 Mm.

Jack Canfield 22:28 And you're trying to walk down the beach pulling all these anchors. We wanna cut those cords.

Lewis Howes 22:32 Sure.

Jack Canfield 22:33 And so all of your resentments, all the people you're still upset with, your, your, your parents, people that, you know, might have even raped you, whatever.

Lewis Howes 22:41 Yeah.

Jack Canfield 22:41 It's not that we condone their behavior, but we need to let go. And-

Lewis Howes 22:44 Forgive, right?

Jack Canfield 22:45 ... and, and just forgive. And the big problem is for most people, they don't know how to forgive. And forgiving is actually, there's a steps to forgiveness.

Lewis Howes 22:52 What are those?

Jack Canfield 22:53 Well, you first have to, you first have to own your anger. So a lot of times women especially aren't, aren't supposed to get angry, so they can just get hurt, you know?

Lewis Howes 23:00 Oh, yeah.

Jack Canfield 23:01 Men aren't allowed to feel their hurt and their, their fear. That's not macho.

Lewis Howes 23:04 They get angry.

Jack Canfield 23:05 So we get angry.

Lewis Howes 23:05 [laughs] Right, right.

Jack Canfield 23:06 So someone cuts off on, us off on the freeways, and we're like, "Err," you know, that kind of thing, whereas a woman will be, "Ah," scream kind of thing. So there, there's these levels called anger, hurt, fear, uh, remorse, and regret where I have to own my accountability.

Lewis Howes 23:20 Uh-huh.

Jack Canfield 23:20 And then there's the part where I say, "Well, what I really wanted was," or, "What I still want from you is," and then I can forgive. So if I say to you, you know, you have a fight with your brother, let's say, and I said, "Go tell your brother you're sorry." Well, you're not sorry.

Lewis Howes 23:32 [laughs]

Jack Canfield 23:33 You're still ticked off, you know? So you first have to go, "I'm really angry that you stole my candy bar," you know? "It really hurts me that you don't trust, that I can't put my stuff out and leave, you know, trust you not to take it. Um, I'm really, um, you know, sad and, and, and, um, uh, uh, I, that I have to not trust my own brother in my bedroom," you know, kind of thing. Um, I wanna take responsibility for the fact that I left it out. I should know I shouldn't leave my candy on the top of my desk when you're around. That's stupid on my part. I'm gonna hide it next time.

Lewis Howes 24:00 Yeah, yeah.

Jack Canfield 24:01 Uh, what I want is for you to leave my stuff alone, and I forgive you, 'cause you are my brother. I love you. And I always tell the story about my father. When I was about 14, really hit me hard one day. And for a long time I used to tell him, the, the story about my father abused me, you know, and all that kind of stuff. But the fact is I'd lied to my father. And I lied to him about something.

Lewis Howes 24:20 Mm.

Jack Canfield 24:21 And when he found out, he lost it. And when he lost it, he came across the threshold into my room to tell me how upset he was, and he broke his toe.

Lewis Howes 24:28 Oh.

Jack Canfield 24:28 And when he broke his toe and he was angry at me, he just went like that.

Lewis Howes 24:31 Oh.

Jack Canfield 24:32 And so I can't be... I'm not a total victim there. If I hadn't lied, I wouldn't have got hit. Now, do I condone parents hitting their children when they lie? No. Uh, but the point is, I can't play total victim.

Lewis Howes 24:42 You gotta take responsibility.

Jack Canfield 24:42 Gotta take responsibility.

Lewis Howes 24:43 For everything, yeah.

Jack Canfield 24:44 Now I can say, "I, I want you to not hit me again. I wanna trust my dad to take care of me. I forgive you. I understand you were in pain." I can let it go.

Lewis Howes 24:52 Yeah.

Jack Canfield 24:53 So we have to go through those steps. It's not just as easy as saying let it go.

Lewis Howes 24:57 Sure, sure, yeah. You know, I, I believe that the key to, uh, success is relationships, and being an effective communicator, and learning how to develop relationships with every personality type.

Jack Canfield 25:07 Mm-hmm.

Lewis Howes 25:08 Learning how to meet people where they're at.

Jack Canfield 25:09 Right.

Lewis Howes 25:10 Not just where you're at and what you want, but really connecting and understanding where their come from is.

Jack Canfield 25:14 Yes.

Lewis Howes 25:15 You talk about, uh, learning how to speak with impeccability. Can you talk about that?

Jack Canfield 25:22 Yes. This is actually a, a concept taken from Don Miguel Ruiz who wrote the book The Four Agreements, who's actually become a friend of mine-

Lewis Howes 25:27 Great book

Jack Canfield 25:27 ... over the last couple of years. And, um, speaking with impeccability means you don't put yourself down, for starters, and you don't put anyone else down. You don't gossip. You don't spread rumors.

Lewis Howes 25:39 Mm.

Jack Canfield 25:39 Uh, you don't be, uh, sarcastic, 'cause sarcasm is veiled anger. And so basically, it's like speaking from a place of integrity, and a place of love, and a place where all my words are intended to uplift myself-

Lewis Howes 25:53 Mm

Jack Canfield 25:53 ... for starters, so no negative self-talk. Replace that with positive self-talk. And then to uplift in the environment, to say positive things to you, the crew who's filming this, et cetera, instead of getting upset. And we've seen people... I mean, I've been on TV shows where, you know, the, the, the star is, like, treats the people on the crew like-

Lewis Howes 26:10 Like crap

Jack Canfield 26:11 ... crap, you know?

Lewis Howes 26:12 Yeah.

Jack Canfield 26:12 And, and then everyone hates it. I remember talking about this at CNN, and after the interviewer left, all the staff came up and said, "Boy, we need you at CNN." [laughs]

Lewis Howes 26:20 [laughs]

Jack Canfield 26:21 You know, so basically, you wanna be in a place where everything you say and do is contributing to the upliftment of people, not put- putting them down.

Lewis Howes 26:29 So many people email me who listen to the podcast, and they come from a place of negative self-talk.

Jack Canfield 26:34 Mm-hmm.

Lewis Howes 26:35 What does that actually do when we start talking, either on internal dialogue or we verbally express it, what does that actually do for where we wanna be in the future?

Jack Canfield 26:43 Well, we've actually seen, uh, studies done where when somebody yells at themself, you know, "Gosh darn it, why are you so stupid, Jack?" You know, I'll, uh, "Can't find my keys," anything, it actually affects the brain in a negative way. It actually creates a vibration that almost is... I won't say it destroys brain cells.

Lewis Howes 26:59 Mm.

Jack Canfield 27:00 But, uh, uh, John Assaraf, in a recent video he put on, actually showed some brain cells dying when people were thinking negative thoughts.

Lewis Howes 27:07 No way.

Jack Canfield 27:07 Yeah. So some of the new neuroscience out there. But, but more interestingly, um, Dr. Masaru Emoto, who did all this, uh, work with water, he actually, um-

Lewis Howes 27:16 Yeah, I've seen that

Jack Canfield 27:17 ... takes-

Lewis Howes 27:17 Where he puts the negative words on the-

Jack Canfield 27:18 Yeah

Lewis Howes 27:18 ... yeah

Jack Canfield 27:19 ... puts negative words on the bottle. But he, might... His first experiment was to put a bottle of water, like, you know, a little Evian bottle of water on a thing, have all of his students send negative energy, "I hate you, you're stupid, you're a fool."

Lewis Howes 27:30 [laughs]

Jack Canfield 27:30 Took that water, froze it in little Petri dishes, bring it out, stick it under a microscope with a camera on top, and as the water starts to mel- I mean, the, the crystal starts to melt, it forms these big, ugly black blobs. Take the same kind of water in another bottle on a different day, send positive energy to the water, freeze it, put it under the Petri dish when it's melting, forms beautiful snow crystals.

Lewis Howes 27:52 Mm.

Jack Canfield 27:53 So we know that two things were fascinating. Water has memory, and 85% of your body is made up of water. Your brain is made up of even more water. Uh-

Lewis Howes 28:02 Wow

Jack Canfield 28:02 ... a higher percentage. So when you're saying negative things to yourself, you're affecting yourself in a physiological way. If you say, "I am sick," you're actually creating sick in the future.

Lewis Howes 28:12 Oh my gosh.

Jack Canfield 28:13 See, a lot of people think when they're describing the present, they're des- well, I'm sick, you know? But the fact is, you're prescribing the future by describing the present as it is.

Lewis Howes 28:22 Oh.

Jack Canfield 28:23 And most people never get that. So this is why the people that live the most effective lives are always acting as if they're in the future and the future's perfect. You know, not waiting to get there.

Lewis Howes 28:33 Mm-hmm. Right.

Jack Canfield 28:34 I do this dem- demonstration on stage when I teach this, and I say, you know, someone walks out and they say, "I feel bad today." Then the body goes, "Oh, you wanna feel bad? We'll give you bad." Then they hunch over.

Lewis Howes 28:42 [laughs]

Jack Canfield 28:43 "Now I feel worse." "Oh, you want worse? We'll give you worse." And then pretty soon I'm crawling across the stage.

Lewis Howes 28:47 Huh.

Jack Canfield 28:47 You know, but it all started with I don't feel good.

Lewis Howes 28:50 Yeah.

Jack Canfield 28:50 Instead of saying, you know, and, and, you know, we've all learned to say things like I'm having a healing crisis, I'm cleansing.

Lewis Howes 28:55 Sure, sure. [laughs]

Jack Canfield 28:56 But instead of saying I'm sick, 'cause, uh, basically anything you say with the words I am, your subconscious will then take that as a command.

Lewis Howes 29:03 Mm.

Jack Canfield 29:04 And so we're, we're constantly programming our subconscious. We think we're describing it, but we're actually prescribing it.

Lewis Howes 29:10 Are there studies of people that are constantly saying self-negative talk or expressing negative things against people who are positive constantly, who are, um, who die at earlier ages or who, uh, have more cancer? Are there any studies about that, about the actual lifespan of someone when they, with self-

Jack Canfield 29:30 I don't know of studies about negative self-talk, but I do know that negative self-talk creates people being unhappy.

Lewis Howes 29:36 Sure.

Jack Canfield 29:36 And there are tons of studies that happy people live longer, they recover from diseases faster.

Lewis Howes 29:42 Yeah.

Jack Canfield 29:42 They don't get as many diseases. Their marriages last longer.

Lewis Howes 29:44 Yeah.

Jack Canfield 29:45 Um, they li- you know, live longer. Uh, people that, uh, that are, uh, in a, in a positive space, um, everything, every statistic, every statistic is better.

Lewis Howes 29:55 Sure.

Jack Canfield 29:55 No matter what it is.

Lewis Howes 29:57 How does someone be positive when they're broke and they're, you know, people are cheating on them, and they're coming from a bad family, or they're in a bad neighborhood? How does someone come from that place of the future is great, or the future is perfect, or I am healthy, when they're not?

Jack Canfield 30:10 It's a choice You simply have to choose it. See, once I learned ... Early on I was in graduate school and I read a book called Seth Speaks, and it was about all the stuff we're talking about. And, uh, it was a, a book channeled by this woman named Jane Roberts, and I said it just rung true as truth. I just said, "This feels right." And what, what sh- she was teaching is that your beliefs are a choice.

Lewis Howes 30:31 Mm-hmm.

Jack Canfield 30:31 We think our beliefs are the result of seeing something outside of us. We say, "Oh, I believe if a spider bites you, your skin turns red," because that's what I saw happen.

Lewis Howes 30:39 Yeah, yeah.

Jack Canfield 30:39 But we can hypnotize people, tell them a, a, a, my thumb is a, a poker, hit them on the hand and their hand will form a blister.

Lewis Howes 30:47 Mm.

Jack Canfield 30:47 We can tell people that this is poison ivy and have, give them maple leaves, and they'll do that and their skin will break out in a rash.

Lewis Howes 30:52 Sure.

Jack Canfield 30:53 Tell people the poison ivy's a maple leaf, run the poison ivy on it, nobody breaks out in a rash.

Lewis Howes 30:57 Right.

Jack Canfield 30:58 So we know that so much of our internal behavior and our, our feel-good is created by beliefs.

Lewis Howes 31:03 Mm-hmm.

Jack Canfield 31:03 Now, then the question I had was, well, what should I believe?

Lewis Howes 31:06 [laughs]

Jack Canfield 31:06 You know, what if I believe the wrong thing and I'm gonna get myself in trouble? I had this big ... I was afraid to believe anything for a while.

Lewis Howes 31:11 [laughs]

Jack Canfield 31:12 And then I realized the only beliefs that make any sense are the beliefs that will take you from where you are to where you wanna go. So what are the beliefs that successful people believe? You know, look at Oprah Winfrey. Born into poverty, you know, uh, sexually abused as a child, but she believed that she could get to where she wanted to go. Someone else without that belief didn't try. So simply-

Lewis Howes 31:32 Yeah

Jack Canfield 31:32 ... the belief, and it's a choice. Everything is a binary choice. You're either believing something that takes you where you wanna go, or something that takes you away from where you wanna go. You're choosing love or you're choosing the opposite, which is fear. It's like it's a computer code, zero or one.

Lewis Howes 31:46 Yeah.

Jack Canfield 31:46 Which do you wanna choose? Now, you have to become conscious, because most people around you are unconscious, and they're just agreeing with everything that's-

Lewis Howes 31:53 Sure, sure

Jack Canfield 31:54 ... negative. That's why you wanna hang out with positive people.

Lewis Howes 31:56 Right.

Jack Canfield 31:57 But if you read books like this, if you go to seminars and you meditate and you listen to podcasts, surround yourself with positive energy, pretty soon you get engulfed in this positive thinking, and then all of a sudden your life transforms.

Lewis Howes 32:09 Right. How does someone practice uncommon appreciation, and what does that exactly mean?

Jack Canfield 32:14 Well, uncommon appreciat- Most people don't appreciate anybody.

Lewis Howes 32:17 Yeah. [laughs]

Jack Canfield 32:17 Most people are always focused on what they don't have.

Lewis Howes 32:19 Uh-huh.

Jack Canfield 32:20 You know, I mean, I, I took my son to Africa when he was 16, and we went to Cameroon and we spent 12 days traveling around the country. And this is a kid who grew up in the house that we're filming this in. This is a pretty nice place, and he had everything he could possibly want.

Lewis Howes 32:32 Sure.

Jack Canfield 32:32 Which I'm now s- not sure was the best idea. [laughs]

Lewis Howes 32:34 [laughs]

Jack Canfield 32:35 And we get to Africa and he realizes, I mean, he's always going like, "I, I don't have the latest designer shirt. My-

Lewis Howes 32:40 Ah

Jack Canfield 32:40 ... my jeans aren't cool." Get to Africa, he says, "Dad, these people are happier than me. They have nothing. Th- they don't even have T-shirts. I complain about the stain on my shirt, they don't have shirts." And it changed his life. I mean, it really-

Lewis Howes 32:50 Wow

Jack Canfield 32:50 ... transitioned him. And so we have to realize that we have so much to be grateful for, so much.

Lewis Howes 32:56 Mm-hmm.

Jack Canfield 32:57 And so uncommon appreciation in relationship means, for me, uh, at least five times a day verbally appreciating somebody for something.

Lewis Howes 33:06 Huh.

Jack Canfield 33:06 You know? And whether it's, uh, by phone, in person, and if I can't do that, then send an email. So I used to walk around with a fi- three by five card, and I had these daily disciplines of success. Appreciate five people, meditate, drink 12 glasses of water, go to bed by 11:00, whatever.

Lewis Howes 33:21 Wow.

Jack Canfield 33:22 And I had to check everything off before I could go to bed, and sometimes I'd get to my five appreciations and I hadn't done it, so I'd send emails to people 'cause it was, like, 1:00 in the morning or something.

Lewis Howes 33:30 [laughs]

Jack Canfield 33:31 But what ha- You get into the attitude of appreciating.

Lewis Howes 33:34 Yeah.

Jack Canfield 33:34 And also, then you can just have an attitude of gratitude about everything. If you look around this room, everything in here was created by somebody else. That painting was painted by a Vietnamese artist. That statue was carved by someone in Malaysia or Tibet. You know, this fireplace was painted by a faux finisher. Somebody put this carpet down. Somebody wove it. Somebody grew the sheep for it.

Lewis Howes 33:54 Yeah. Wow.

Jack Canfield 33:54 You know? There's so much to be grateful for.

Lewis Howes 33:56 Yeah.

Jack Canfield 33:57 And you go to... I was just in India, and, you know, wood floors, tin roofs, people sleeping on the streets.

Lewis Howes 34:03 Right.

Jack Canfield 34:03 You know? And you go, "Oh, thank God." But we forget. And so if you express gratitude for what you have, then, well, you get more to be grateful for. That's the law of attraction.

Lewis Howes 34:13 That's amazing. Yeah. How does someone practice gratitude when they feel like they have nothing still, though? Like, so how does someone come from that place?

Jack Canfield 34:20 Well, a fa- my favorite story about that is, uh, Joe Vitale, who was in the movie-

Lewis Howes 34:23 Oh, wow

Jack Canfield 34:23 ... The Secret. And he said he was in, somewhere in Texas, I think Austin, might have been Dallas/Fort Worth. He was down the bottom of the bottom. He was living in one of those, like, $79 a month apartments with, like, one table that was, like, plastic with plastic chairs-

Lewis Howes 34:37 Uh-huh. Yeah. [laughs]

Jack Canfield 34:37 ... a light bulb hanging on. So a mattress on the floor with two sheets. I mean, you know, just the, the worst.

Lewis Howes 34:42 Yeah, yeah.

Jack Canfield 34:43 And he said he, he borrowed a book from the library that said be grateful. He said, "What the hell do I have to be grateful for? I got a p- I got a pencil and a piece of paper."

Lewis Howes 34:51 [laughs]

Jack Canfield 34:52 "That's about it." And then he said, "Well, if there was something to be grateful for, what would it be?" He says, "Well, I got a pencil. I could write down my goals. I can send a love letter. With an eraser I could erase my limiting beliefs."

Lewis Howes 35:04 Mm.

Jack Canfield 35:04 And he start ... And that, that was the shifting moment of his life, when he realized, "I've got these two things. I can create my future by writing down what I want."

Lewis Howes 35:13 Sure.

Jack Canfield 35:13 And so, you know, if you're in America and you're in a, even if you're on welfare, you're better than a ... You know, mo- most of the world, I forget the exact figure, but, like, half the world lives on $2 a day or less.

Lewis Howes 35:24 Incredible.

Jack Canfield 35:25 Someone in America on welfare is getting several hundred dollars a month.

Lewis Howes 35:28 Sure.

Jack Canfield 35:28 You know, and they got a radio they can listen to. More likely they have a-

Lewis Howes 35:31 Cell phones. They got, yeah

Jack Canfield 35:32 ... TV. They got a cell phone.

Lewis Howes 35:33 Yeah.

Jack Canfield 35:33 You know, so, um, and here's another statistic. If you're making $100,000 a year, which you are and I am-

Lewis Howes 35:39 Mm-hmm

Jack Canfield 35:40 ... you're in the top 1/10 of 1% of earners in the planet.

Lewis Howes 35:44 Wow.

Jack Canfield 35:44 1/10 of 1%. That's incredible.

Lewis Howes 35:47 Lots to be grateful for.

Jack Canfield 35:47 Lots to be grateful for.

Lewis Howes 35:48 'Cause a lot of people make money who are very ungrateful and unhappy.

Jack Canfield 35:51 Yeah. They're comparing themselves to something they don't have.

Lewis Howes 35:54 Uh-huh.

Jack Canfield 35:54 So start focusing on what you do have and feel great joy for that. And then the, the weird law is you get more.

Lewis Howes 36:01 Yeah.

Jack Canfield 36:02 And when you're focusing on what you don't have, even when you have a lot, "Well, I don't have that latest Ferrari."

Lewis Howes 36:07 Sure.

Jack Canfield 36:07 "I don't have that $52,000 watch." You know, all you have to do is walk through the airport in Dubai and you could get very depressed-

Lewis Howes 36:13 [laughs]

Jack Canfield 36:13 ... if you were in that mental-

Lewis Howes 36:14 Yeah

Jack Canfield 36:14 ... mental state. I saw a bottle of wine in the Dubai airport. It was being sold for $196,000. A bottle of wine.

Lewis Howes 36:20 Oh my goodness.

Jack Canfield 36:20 It's like a 1954 Chateau Lafite whatever it was, you know?

Lewis Howes 36:24 Something, yeah.

Jack Canfield 36:24 And it was like, "Oh my God, I, I, I'd like to taste that wine."

Lewis Howes 36:28 Yeah.

Jack Canfield 36:28 But I'm not gonna take my money and spend it for that.

Lewis Howes 36:30 Or for 50,000 a sip.

Jack Canfield 36:31 Yeah, really. [laughs]

Lewis Howes 36:33 [laughs] So when we are ungrateful, what are we saying to others and to...

Jack Canfield 36:39 Well, what we're saying is, "I don't have enough." And that is your mantrum, "I don't have enough." And guess what? Whatever you're affirming, you're gonna get more of. You're gonna get more of not enough.

Lewis Howes 36:48 Yeah.

Jack Canfield 36:49 So abundance is focusing on what you do have. Just go walk down the street.

Lewis Howes 36:55 Yeah.

Jack Canfield 36:55 You know, there's trees and air and birds and people and people that, you know, are... You could literally ask people for a dollar and most people would give it to you, you know?

Lewis Howes 37:02 Sure.

Jack Canfield 37:02 And so by focusing on what you do have, it's saying to the world, "I have enough." And then the reality is you're gonna get more.

Lewis Howes 37:10 Sure. Sure.

Jack Canfield 37:11 It's just so bizarre how that works.

Lewis Howes 37:12 Do you have an exercise or an example or homework for people, uh, about creating abundance in their life?

Jack Canfield 37:19 Yeah. There's a number of things. W. Clement Stone told me, "Always carry a $100 bill in your pocket."

Lewis Howes 37:23 Oh.

Jack Canfield 37:24 I have several in my pocket at the moment.

Lewis Howes 37:25 [laughs]

Jack Canfield 37:25 So the, the reality is every time you go in, even if you don't have it to spend, you've got it in your pocket.

Lewis Howes 37:31 Interesting.

Jack Canfield 37:32 So you go in and you go, "Oh yeah, I'm rich. I got 100 bucks." You know?

Lewis Howes 37:34 Yeah.

Jack Canfield 37:34 As opposed to you go, "Oh, I've only got $12."

Lewis Howes 37:36 Yeah, yeah.

Jack Canfield 37:36 So you don't ever wanna be in that "I've only got" mentality.

Lewis Howes 37:39 Just opening it up and see nothing.

Jack Canfield 37:40 Just, just, exactly.

Lewis Howes 37:41 Oh, interesting.

Jack Canfield 37:42 You know? So that was one thing. Another thing he told us to do was go down to the, uh, Chicago Stock Exchange and when all these billionaires were coming out, getting in their limos, say, "Thank you for being a model of abundance. Thank you for modeling that it's possible to be wealthy." So we all did that one day. It was a little embarrassing. [laughs]

Lewis Howes 37:57 [laughs]

Jack Canfield 37:58 But-

Lewis Howes 37:58 But it worked

Jack Canfield 37:58 ... but it worked.

Lewis Howes 37:59 Yeah.

Jack Canfield 37:59 But, but the most important thing is to do what I call a rampage of appreciation, something I learned from the Abraham work of Esther-

Lewis Howes 38:06 Yeah

Jack Canfield 38:06 ... and Jerry Hicks, where you take five minutes and just walk around your house, the hotel you're in, wherever you might be, and just start appreciating everything. You know, the people who made those wax candles over there that I get to romantically light this room with.

Lewis Howes 38:19 Sure, sure.

Jack Canfield 38:19 The people that made that television where I just watched the Super Bowl the other day.

Lewis Howes 38:22 Oh, yeah.

Jack Canfield 38:22 Even though my team lost. [laughs]

Lewis Howes 38:23 Right. [laughs]

Jack Canfield 38:25 And, and who cares they lost? It was a great game.

Lewis Howes 38:26 Yeah.

Jack Canfield 38:27 It was very exciting, you know?

Lewis Howes 38:27 Entertaining.

Jack Canfield 38:28 And there's flowers over there that I didn't, uh, plant the seeds of, and the woman comes in and waters them. You know, and even if you're living in the ghetto, you have a roof over your head.

Lewis Howes 38:37 Yeah.

Jack Canfield 38:37 There's people in the world sleeping on the streets, sleeping in the jungle, sleeping out there. You have fresh water. You know, people in Africa are dying because of lack of water that doesn't have disease in it.

Lewis Howes 38:47 Yeah.

Jack Canfield 38:47 More than likely, you have clothes on. You have food to eat. It may not be gourmet food, but it's food.

Lewis Howes 38:53 Yeah.

Jack Canfield 38:53 You know? You have medical care. So just look at everything. And look, just, like, just a rampage of appreciation. Every single thing, I appreciate that, I appreci- We have indoor plumbing. You know how many people don't have indoor plumbing?

Lewis Howes 39:04 Yeah, exactly. You turn on the lights.

Jack Canfield 39:05 We turn on the lights and the electricity comes on.

Lewis Howes 39:08 Yeah.

Jack Canfield 39:08 You know, in India, I saw this movie recently about in India, people don't have phone service. If you don't have phone service, you can't play in today's world. There's a guy, I forget his name right now, but he actually goes up and he cuts a little wire in the phone, puts a clip, and puts phone service into people's homes-

Lewis Howes 39:22 Wow

Jack Canfield 39:22 ... in the ghetto.

Lewis Howes 39:23 That's interesting.

Jack Canfield 39:24 And, and, and, and he's a Robin Hood. He's a hero.

Lewis Howes 39:25 Yeah, yeah. [laughs]

Jack Canfield 39:26 You know? So just, God, there's so much we have to be grateful for.

Lewis Howes 39:30 One of the principles about money you talk about is to pay yourself first.

Jack Canfield 39:33 Yes.

Lewis Howes 39:33 Now, does that always mean financially or is that something else as well?

Jack Canfield 39:37 Well, I think financially for sure.

Lewis Howes 39:39 Yeah.

Jack Canfield 39:39 You know, in other words, if I make $100, $10 of that goes into savings, so I've always been a 10% tither to yourself first.

Lewis Howes 39:45 Okay.

Jack Canfield 39:46 And then you wanna be a tither at some percentage to the rest of the world. Again-

Lewis Howes 39:49 Why pay your... But why, sorry to interrupt, but why pay yourself first?

Jack Canfield 39:52 Because if you don't pay yourself first, you're paying everyone else. You're going to work all week long or month long, you get your paycheck, and then it all goes out in bills, and you go, "Damn, I didn't get anything from that."

Lewis Howes 40:01 Hmm.

Jack Canfield 40:02 More importantly is you have to build up capital-

Lewis Howes 40:06 Yeah

Jack Canfield 40:06 ... that makes money, either interest in an investment or it has money you can invest in starting your own company. In other words, if great opportunities come along, like I remember when Apple stock came out, and I went, "I think this is a good thing."

Lewis Howes 40:17 You were just telling me about this. Yeah.

Jack Canfield 40:18 Go into any Apple store and you have to wait to get waited on. That's like Starbucks. You have to wait to get a cup of coffee. Any place where people are waiting-

Lewis Howes 40:24 All day long

Jack Canfield 40:25 ... all day long.

Lewis Howes 40:26 [laughs]

Jack Canfield 40:26 That's a good investment, right?

Lewis Howes 40:27 Yeah, yeah.

Jack Canfield 40:28 And I had to convince this guy that I buy stock from to do it, you know? And it's doubled and it's, you know, split and all that kinda stuff. Um, but basically... I forgot the question. What was your que- Oh, pay yourself first.

Lewis Howes 40:38 Yes.

Jack Canfield 40:39 So paying yourself first is you have to have money to build up money so eventually you can live off the money rather than living off your labor.

Lewis Howes 40:47 Hmm.

Jack Canfield 40:47 You know? And so, you know, I talk about Sir John Templeton, who used to take 50% of every dollar he made and put it into savings. He's now a billionaire. 50%. John Demartini, who's in this book, who's another guy that was in The Secret, he said to his staff, "Every month I get paid this. I'm not paying your salaries if we don't make enough money."

Lewis Howes 41:07 Wow. [laughs]

Jack Canfield 41:08 "So you gotta be watching the bottom line, and if we're not getting enough clients," he was a chiropractor, "if we don't, you need to go out and advertise and bring in the people, 'cause I'm paying me first."

Lewis Howes 41:15 Wow.

Jack Canfield 41:16 And his staff went, "Well, whoa," you know? But they took responsibility.

Lewis Howes 41:20 Sure.

Jack Canfield 41:20 And as a result of that, he's made millions of dollars. He's a millionaire. And so-

Lewis Howes 41:25 Is that, is that a self... Would someone say, "Well, that sounds selfish. Why not support your team first or give back first?" What do you say to that?

Jack Canfield 41:32 He was teaching his team One of the most powerful principles ever, take care of yourself. What do they tell you on the airline when you, when-

Lewis Howes 41:39 Put your mask on first.

Jack Canfield 41:40 Put your mask on first so you can help take care of others.

Lewis Howes 41:42 Everyone else, yeah.

Jack Canfield 41:43 So, you know, it's like you wanna take care of others. You wanna be in service. You and I, whatever we do is in service.

Lewis Howes 41:48 Yes.

Jack Canfield 41:48 You know, we're having fun and getting paid for it, but it's serving people.

Lewis Howes 41:50 Yes.

Jack Canfield 41:51 Now, not every profession is that. But in general, uh, you know... We're not saying take all the money for yourself. We're saying take 10% -

Lewis Howes 41:58 Yeah

Jack Canfield 41:59 ... and invest that over time. And if that grows and it creates, you know, 6%, 8% interest if you're a good investor-

Lewis Howes 42:05 Sure

Jack Canfield 42:05 ... uh, you know, you're, you know, what's the guy who wrote The Automatic Millionaire? Um, you become an automatic millionaire.

Lewis Howes 42:11 That's it.

Jack Canfield 42:11 Uh, Dan-

Lewis Howes 42:12 Is that David?

Jack Canfield 42:13 David Bach.

Lewis Howes 42:13 David Bach.

Jack Canfield 42:13 David Bach. And so, uh, that's what I did. W. Clement Stone taught me to do that. He gave me a, a book called, um, The, The Greatest Secret Ever, I think it was, and then another book about, uh, this guy who was in, the, the fable in Iran or someplace.

Lewis Howes 42:27 Sure.

Jack Canfield 42:27 And he always put his 10% aside. There's a book in Canada called The Wealthy Barber, and he had all this money and he was only a barber. Why? Because he put money aside-

Lewis Howes 42:34 Yeah

Jack Canfield 42:34 ... to work for him.

Lewis Howes 42:35 Yeah.

Jack Canfield 42:36 And, uh, you want your money making money.

Lewis Howes 42:38 Sure. And if you're not taking care of yourself, you can't serve on a bigger level.

Jack Canfield 42:41 It's true. Bob Proctor has a wonderful quote. I was watching him once. We were at a secret conference and, uh, we were both teaching at this conference where they put on. And he said, "If you don't have a lot of money, the good you can do is limited to where you are."

Lewis Howes 42:54 Mm.

Jack Canfield 42:54 That means, called your physical actions.

Lewis Howes 42:56 Yeah.

Jack Canfield 42:56 But if you have a lot of money, you can build a school in Africa.

Lewis Howes 42:59 Yeah.

Jack Canfield 42:59 You can do cataract operations in India. You can fund, you know, um, micro loans in Africa, you know, whatever. So I, I tithe. I remember when I... The, the hardest thing I ever did, I, I, one year I made $6 million and I had to give away $600,000. That, it's easy to say tithe when it's not that big.

Lewis Howes 43:19 Yeah, yeah.

Jack Canfield 43:20 And it's like, "Oh, write the checks-

Lewis Howes 43:21 [laughs]

Jack Canfield 43:21 ... for like $100,000."

Lewis Howes 43:23 Yeah.

Jack Canfield 43:23 But then I remembered, you are so lucky to be able to write a check that big.

Lewis Howes 43:26 Sure.

Jack Canfield 43:27 You know? So let's, let's, let's change how this is going here.

Lewis Howes 43:29 Right. 5.4 million more.

Jack Canfield 43:31 Yeah, exactly.

Lewis Howes 43:32 Yeah.

Jack Canfield 43:32 And everything you send out comes back multiplied. We know that. It's a principle that seems to work in universe.

Lewis Howes 43:37 That's amazing. Why do some people think you need to spend more to make more?

Jack Canfield 43:42 Well, I think basically you have to invest in your own business. You have to invest in yourself. You have to invest in new supplies, new technology. I mean, I just invested in a lot of new cameras and lights and, uh, put a home studio in here so we can do this kinda thing here without having to travel down to the studio in Camarillo where we used to work all the time. Um, I've hired three new amazing people at very high salaries because they have expertise that I want. Um, we just invested $300,000 to develop a home study program for our Train the Trainer course.

Lewis Howes 44:15 Sure.

Jack Canfield 44:15 Um, and if we didn't invest that, then we don't have this leverage to get it out to all the world. Now that it's in the can and it's all digitally downloadable, you know, the, the most of our expense has been spent.

Lewis Howes 44:26 Yeah.

Jack Canfield 44:26 And so a lot of people are so afraid to risk that money. And if you don't... You know, Tony Robbins says, "You wanna have a big success, you gotta have massive action and massive input," you know?

Lewis Howes 44:36 Mm-hmm.

Jack Canfield 44:36 So the more you're willing to invest, the more you can win. I take people to Las Vegas sometimes as part of our personal development trainings, and watch how they gamble.

Lewis Howes 44:45 Ah.

Jack Canfield 44:45 $5. You know, what can you win? $5. [laughs]

Lewis Howes 44:49 [laughs] Maybe 10.

Jack Canfield 44:50 Yeah. You know, $100. Well, you can win 100. And you can lose, but you can't win 100 if you don't invest, invest 100, you know, unless you make stupid bets on the craps table-

Lewis Howes 44:58 Sure

Jack Canfield 44:58 ... which very rarely come true.

Lewis Howes 44:59 How much do you gamble?

Jack Canfield 45:01 I don't gamble a lot, but I do. I usually give myself $600 or $700 just to play with.

Lewis Howes 45:05 Yeah.

Jack Canfield 45:05 It's kinda entertainment money.

Lewis Howes 45:06 Sure.

Jack Canfield 45:06 And, um, the most I've ever won in the night was about $3,500. And that was fun.

Lewis Howes 45:11 Yeah.

Jack Canfield 45:12 You know? Uh, and I... Have I lost the whole 600? Yes, I've done that as well.

Lewis Howes 45:15 Many times.

Jack Canfield 45:15 But again, it's like going out to, you know, you can spend-

Lewis Howes 45:17 It's entertainment

Jack Canfield 45:18 ... five friends with a dinner at a good restaurant. You can go-

Lewis Howes 45:20 You could have a sip of that wine for 600 bucks.

Jack Canfield 45:21 There you go. [laughs]

Lewis Howes 45:23 [laughs]

Lewis Howes 45:23 Very cool. I wanna transition into investing into the digital age.

Jack Canfield 45:27 Yes.

Lewis Howes 45:28 'Cause this is the last chapter, the newest chapter, I should say, in the book.

Jack Canfield 45:30 Yeah.

Lewis Howes 45:31 Is the digital age. Um, and you talk about embracing change, and do you feel like people should embrace change when it comes to technology?

Jack Canfield 45:38 Absolutely. Absolutely. You, you have to embrace all change or it's gonna wash over you in a bad way. It's like being on a surfboard out in the ocean.

Lewis Howes 45:45 Yeah.

Jack Canfield 45:46 If the big wave comes and you're not paddling soon enough, you're just gonna get either bounced around a lot or you're gonna get tumbled over in the surf and it's, it doesn't feel good. I was just in Hawaii watching that Jaws, you know, these-

Lewis Howes 45:56 Uh-huh. I've been there, yeah

Jack Canfield 45:57 ... six feet high, uh, six story high waves. I mean, that can kill you.

Lewis Howes 46:01 Yeah. [laughs]

Jack Canfield 46:01 You're talking about tons of water coming down. So basically you wanna be able to see the trends coming, so that's why pay attention. Read things like Wired Magazine and Inc Magazine and Fast Company and things like that so you know what's happening in the world. And then when you see the trend coming, you wanna get ahead of it so you can surf it rather than being overwhelmed by it.

Lewis Howes 46:19 Sure.

Jack Canfield 46:19 And you've got to, um... You know, there, there's so much now with all the digital stuff that's out there, LinkedIn, Facebook, you know, YouTube, et cetera, uh, TED Talks. I mean, if you, if you're in our business and you haven't done a TEDx talk by now-

Lewis Howes 46:33 [laughs]

Jack Canfield 46:33 ... you're not taken very seriously, you know?

Lewis Howes 46:35 Right. Right.

Jack Canfield 46:35 And so you just have to learn how to, to play that game. Uh, crowdfunding, crowdsourcing. I, I write in the book about this, uh, uh, coolest cooler that this guy developed.

Lewis Howes 46:46 My friend did the design on that product.

Jack Canfield 46:48 Did he?

Lewis Howes 46:49 Yeah, he did the redesign for it.

Jack Canfield 46:50 I love that. I was researching, I was researching this when I was writing it, and I started, I started watching the final weeks of this. You know, every day it was going up by another 100, 300,000. I ended up buying two of them, so I'm gonna have two coolers.

Lewis Howes 47:01 Yeah, me too. Yeah. [laughs]

Jack Canfield 47:02 And, uh, and so here was a guy, his first time out, he couldn't even raise $50,000 to make a prototype. The next time, what was it, like $10 million or something he raised?

Lewis Howes 47:11 Yeah, it's crazy. It was like 100,000 the first time and then it was 10 mil- 13 point, like, 3 or 4.

Jack Canfield 47:15 13 point million by the end, yeah.

Lewis Howes 47:17 Yeah.

Jack Canfield 47:17 And, you know, and I can tell you story after story of friends of mine who've raised money for their cancer treatment on YouFunded.com.

Lewis Howes 47:24 Sure.

Jack Canfield 47:24 People on Indiegogo who've... 'Cause it was a thing. They now are making solar panels to put on the highway so that basically it's... Where is the sun all the time? On the highways. There's no-

Lewis Howes 47:34 Yeah

Jack Canfield 47:34 ... trees over the, the super highways. And the, they're photovoltaic cells that they can create energy with, and they have little computers in them so you can, the traffic, so if it's an accident you can basically tell people-

Lewis Howes 47:46 Right away

Jack Canfield 47:46 ... "Detour back there. Slow down," whatever.

Lewis Howes 47:48 Wow.

Jack Canfield 47:49 And, uh, they raised, uh, $2 million to fund that project, you know?

Lewis Howes 47:53 Amazing.

Jack Canfield 47:53 Um, Robert Kiyosaki, in his last book, he crowdsourced all the chapters. He would put a chapter up Almost a million people would respond to it and say, "This sucks," or, "This is good," or, "You ought to add this." And so not only did he have all these people excited 'cause they were part of the book process-

Lewis Howes 48:08 Yeah

Jack Canfield 48:09 ... but the book was 20 times better because of crowdsourcing the information.

Lewis Howes 48:12 Getting feedback.

Jack Canfield 48:13 Yeah.

Lewis Howes 48:13 Yeah. That's amazing.

Jack Canfield 48:14 And, um, we have a story about a guy on, uh, eBay. eBay is, uh, now they have this thing called eBay millionaires.

Lewis Howes 48:20 Uh-huh.

Jack Canfield 48:21 They, they have a conference for all these guys. He started out, his grandfather said, "I don't want my pool table anymore. Would you like to sell it for me?" He said, "Sure, I'll sell it for you." Goes on eBay, gets $600 for the pool table, gives his grandfather 300, keeps 300. He said, "That was the easiest $300 I ever made."

Lewis Howes 48:34 [laughs]

Jack Canfield 48:35 So he puts an ad in the local paper, "If you have a pool table, I'll sell it," you know?

Lewis Howes 48:38 Sure.

Jack Canfield 48:38 And, uh, so he sold, like, 12 or 15 more of them, and then no more pool tables, so he starts importing them from China and he's selling pool tables. Makes over a million dollars a year selling pool tables imported from China on eBay instead of having to go nor- to a pool table store.

Lewis Howes 48:52 Amazing.

Jack Canfield 48:52 And, you know, there's story after story about the leverage of the internet and crowdsourcing-

Lewis Howes 48:57 Sure

Jack Canfield 48:57 ... and affiliate marketing and internet marketing, and if you're not paying attention to that, you're getting left behind.

Lewis Howes 49:02 Yeah. So we're talking about change right now, and in the book you say there are two types of change.

Jack Canfield 49:06 Right.

Lewis Howes 49:06 Can you speak into those changes and what those are?

Jack Canfield 49:09 Well, there, there's cyclical change, which just occurs over and over. The seasons change-

Lewis Howes 49:13 Right

Jack Canfield 49:13 ... that kind of thing. And then there's totally disruptive change where everything changes, like the internet changed everything.

Lewis Howes 49:20 Everything, the game.

Jack Canfield 49:20 You know?

Lewis Howes 49:21 Yeah.

Jack Canfield 49:21 Uh, the invent of the automobile changed everything. The development of the computer changed everything.

Lewis Howes 49:26 Yeah.

Jack Canfield 49:26 Cell phones have changed everything.

Lewis Howes 49:28 Airplanes, yeah.

Jack Canfield 49:28 Airplanes have changed everything. So there are certain changes that we, we can plan for. We can plan for the change in the seasons. We now have research that shows about every five years we get some kind of recession.

Lewis Howes 49:40 Mm.

Jack Canfield 49:40 Doesn't have to be huge like the recent one, but if you know that's coming, you can kinda plan for that.

Lewis Howes 49:44 Sure.

Jack Canfield 49:45 So, you know, investors, they, they see these cycles and they think about that. But then there's disruptive change, which you sometimes you can't see coming, uh, sometimes you can. And if you can, you, you work with that. If you can't see it, you have to adapt as quickly as possible-

Lewis Howes 49:58 Right

Jack Canfield 49:58 ... and know that, that it, it's not the same game anymore. I mean, when television happened, it changed the game.

Lewis Howes 50:04 Everything, yeah.

Jack Canfield 50:04 You know, everything is... Like now, the fact that on-demand television, that changed advertising.

Lewis Howes 50:09 Mm-hmm.

Jack Canfield 50:09 The internet changed advertising. So, uh, you have to keep paying attention. The problem with us, we are kinda built to resist change. And we have-

Lewis Howes 50:18 Why is that?

Jack Canfield 50:19 Well, change used to s- change used to signal danger.

Lewis Howes 50:23 Uh-huh.

Jack Canfield 50:23 So if you were a caveman and you were walking on your normal path back to your cave and you saw some rustling in the sle- uh, leaves over there that never was rustling before, that's probably a-

Lewis Howes 50:34 It's scary [laughs]

Jack Canfield 50:34 ... scary animal that could eat you.

Lewis Howes 50:36 Yeah, yeah.

Jack Canfield 50:36 You know? And so you had to be really careful. Anything that was different, you had to pay attention to.

Lewis Howes 50:40 Sure.

Jack Canfield 50:40 Well, that kind of stuff doesn't happen much anymore, unless a hurricane comes through and wipes you out-

Lewis Howes 50:44 Yeah

Jack Canfield 50:45 ... or a tsunami or something. But basically, uh, we, we still resist it, and, um, it, it just, it, like if you, if you fold your hands like this and then I ask people in my seminars to just move all the fingers up a notch so your thumb's on top, how does that feel?

Lewis Howes 50:59 Feels weird.

Jack Canfield 51:00 Feels weird.

Lewis Howes 51:01 Yeah.

Jack Canfield 51:01 Feels uncomfortable. What does your body wanna do?

Lewis Howes 51:03 Put it back.

Jack Canfield 51:04 Wants to put it back, so do that. How's that feel?

Lewis Howes 51:07 Natural.

Jack Canfield 51:07 Natural.

Lewis Howes 51:08 Yeah.

Jack Canfield 51:08 People go, "Better, relief, ah," whatever. So that's what change is.

Lewis Howes 51:12 Yeah.

Jack Canfield 51:12 Just that little bit of change is so uncomfortable, we don't wanna do it.

Lewis Howes 51:16 Sure.

Jack Canfield 51:16 So we go back to the old ways. And I remember when I was growing up, they were going from rotary dial telephones, which some people can't even remember, to push button phones.

Lewis Howes 51:24 Yeah, I remember.

Jack Canfield 51:25 And people resisted it.

Lewis Howes 51:27 Oh, yeah.

Jack Canfield 51:27 And they used to have to go to the county fairs and say, "Okay, dial this number," you know? With the d- [mimicking dial-up] Then dial, you know, with a do, do, do, do, do, and they would time you, and you go, "Oh my God, that's, you know, 10 times faster."

Lewis Howes 51:38 Sure.

Jack Canfield 51:38 Just to try to get people to accept that, let alone internet and email and, you know-

Lewis Howes 51:43 Now there's no buttons on a phone. It's just a screen.

Jack Canfield 51:45 That's right.

Lewis Howes 51:46 [laughs]

Jack Canfield 51:46 It's, that's exactly right, and pretty soon we'll just think the number and it'll, it'll, it'll know.

Lewis Howes 51:50 Exactly, exactly. [laughs]

Jack Canfield 51:52 Uh, or we s- we have Siri, we just say, "Call home."

Lewis Howes 51:54 Yeah.

Jack Canfield 51:54 You know, and it does.

Lewis Howes 51:55 Yeah.

Jack Canfield 51:56 And, uh, or call Patty, cell phone or home phone. [laughs] You know?

Lewis Howes 51:59 Right.

Jack Canfield 51:59 It's like, so it's all very, uh... The thing I like about having, I've stepchildren who are in their 20s and they keep me hip on everything, you know? The coolest apps. I just saw a great cartoon. It said, "If you're planning on, if you're planning on conquering Rome, there's a great alp for that."

Lewis Howes 52:15 A great app for that?

Jack Canfield 52:16 Alps.

Lewis Howes 52:17 Alps for that.

Jack Canfield 52:17 Yeah. [laughs]

Lewis Howes 52:17 Yeah, yeah. [laughs]

Jack Canfield 52:18 Because, uh, they went over the mountains, you know?

Lewis Howes 52:19 Sure, sure, sure.

Jack Canfield 52:20 But anyway, there, there, there's apps for everything. I forget how many, like-

Lewis Howes 52:23 It's amazing

Jack Canfield 52:24 ... 6,000 new apps a day come online.

Lewis Howes 52:25 It's insane.

Jack Canfield 52:26 It's insane.

Lewis Howes 52:27 Yeah, you're developing an app right now.

Jack Canfield 52:28 Yeah.

Lewis Howes 52:28 Yeah. It's incredible. This is an interesting question about the digital age.

Jack Canfield 52:31 Yes.

Lewis Howes 52:33 You talked about how you went from, you know, when email came around-

Jack Canfield 52:36 Mm-hmm

Lewis Howes 52:36 ... we all started getting tons of emails.

Jack Canfield 52:38 Right.

Lewis Howes 52:39 And I think you said, either in the book or somewhere, you said how you used to spend, you know, three, four, five hours a day just responding to emails.

Jack Canfield 52:46 Right.

Lewis Howes 52:47 And I believe you said you bring it down to now you just receive five emails a day. Your team kinda manages it and you only get a certain amount of emails. Maybe it's more.

Jack Canfield 52:54 Well-

Lewis Howes 52:55 But what is, you know, talk-

Jack Canfield 52:56 Several things. I, I, I have a really good spam filter.

Lewis Howes 52:59 Uh-huh. [laughs]

Jack Canfield 52:59 And I am able to dis- unsubscribe to things.

Lewis Howes 53:02 Yeah.

Jack Canfield 53:02 But my staff gets my emails first. Now, this isn't possible for people who don't have staff, but let's start with me. So my staff goes through the emails that they can answer, and the ones they can't, they forward to me. Or if it's someone they think needs a personal response from me-

Lewis Howes 53:15 Yeah

Jack Canfield 53:15 ... they have a list of my top friends-

Lewis Howes 53:17 Sure

Jack Canfield 53:17 ... or whatever. Uh, but I was spending, God, two, three, four hours just with emails. And sometimes you start opening them and then it leads you to a website, and then all of a sudden you're reading the seven things you should do as an entrepreneur, and, and you read videos-

Lewis Howes 53:29 Watching video

Jack Canfield 53:29 ... and, huh. And so literally, and it, it all happened because I was writing this book 10 years ago. I didn't have time to write it if I was answering my emails, so I said to my secretary, "Don't give me any emails except what's important." And now we've kept that up, which-

Lewis Howes 53:42 Amazing

Jack Canfield 53:42 ... thank God. But literally with a spam filter and with, uh, just very quickly going what am I focused on? What am I focused on? I'm only gonna answer emails that deal with this. Answer all your emails in one block of time. Don't every time it pings look over to see the s- who Skyped you or who emailed you or whatever.

Lewis Howes 54:00 'Cause you won't get anything done.

Jack Canfield 54:01 Constantly distracted.

Lewis Howes 54:02 Yeah.

Jack Canfield 54:02 And there's a, some wonderful work on multitasking that proves that multitasking doesn't work.

Lewis Howes 54:07 Mm.

Jack Canfield 54:08 Uh, there was a guy who was in a seminar- He had us write out a long sentence, and then numbers, one, two, three, four, five, six, seven, eight, nine, up to 50. It was 50 s- letters, 50 numbers. So write the sentence as fast as you can. Write one to 50 as fast as you can. We all did it pretty fast. He said, "Now I want you to go first letter, one; second letter, two; third letter, three; fourth letter, four." It took five times longer-

Lewis Howes 54:29 Oh, my goodness

Jack Canfield 54:29 ... to write that. And that's what we're doing all day long when we stop, focus on that, come back to this, focus on that. So my staff and I have learned if we can do three to five hours of uninterrupted time focused, either, uh, individually or together as a team, on some specific goal or result, we get a lot done. And the other thing I write about in the book that I learned a couple years ago, I had a coach for a while. I... He just offered me free coaching, and I thought, "Well, I'll take it." [laughs]

Lewis Howes 54:54 Sure, sure.

Jack Canfield 54:54 He just wanted to be my friend, and so I did it for a couple months. And what he said was, "Every morning when you come in, take your number one goal and spend the first hour and a half working on that. Don't open your emails. Don't do anything. Don't answer phone calls. Don't look at anything other than your number one goal." And at that time, it was to get into the sphere of influence of some people like Arianna Huffington-

Lewis Howes 55:14 Yeah

Jack Canfield 55:14 ... at The Huffington Post and so forth. So I would call these people, talk to them, write emails to them. And then it was finish this book-

Lewis Howes 55:20 Yeah

Jack Canfield 55:20 ... and so forth. So for me, that changed my life. Because most of us put off the hard things, which are our most important projects, till later in the morning. Then it's lunch, and then it's the afternoon. Then, oh, my God, it's 4:00 and I haven't worked on it yet.

Lewis Howes 55:33 Sure.

Jack Canfield 55:33 You know? And then we're-

Lewis Howes 55:34 You're tired and you're-

Jack Canfield 55:34 We're tired. Our creativity's not there.

Lewis Howes 55:36 Yeah.

Jack Canfield 55:37 And also, we learn, and this is some research from the University of- of, um, uh, London, where if you have a new goal or a new habit, new habit you're trying to form, always do that first thing in the morning. If it's exercise, if it's yoga, if it's meditation, if it's reading for an hour, or whatever it is.

Lewis Howes 55:53 Yeah.

Jack Canfield 55:53 Do it first thing because if you don't, it gets pushed off, pushed off, pushed off. And then it's 7:00 at night and you never did it, so.

Lewis Howes 56:00 What- what are your daily rituals in the morning and at night, then? I'm always interested in that.

Jack Canfield 56:03 In the morning, I get up, and after I've gone to the bathroom and brushed my teeth, I sit down and I meditate for 20 minutes. I visualize for about another five minutes all my goals. I have them on cards, and on the back is a picture of the goal manifested. So it's like my little movable vision board, if you will.

Lewis Howes 56:17 Interesting. Do you draw it, or is it like a cut-out or something?

Jack Canfield 56:20 Mostly I go to Google Images and I download an image, and then I size it.

Lewis Howes 56:23 Yeah.

Jack Canfield 56:23 And then I print it, and then I cut it and stick it on the back.

Lewis Howes 56:26 I like this.

Jack Canfield 56:26 So if it's Bali, well, a couple years I wanted to go to Bali, so I ended up cutting that out. And last year we ran a workshop in Bali.

Lewis Howes 56:32 There you go. [laughs]

Jack Canfield 56:33 You know? And, um, so whatever it is, I read the affirmation, "I'm s- I'm so happy and proud that I'm now finishing, you know, a course in Bali for 20 people, having earned $300,000 profit," 'cause-

Lewis Howes 56:43 Wow

Jack Canfield 56:43 ... that's what we charge for that. Turn it over, see the Bali picture. Close my eyes, visualize being in Bali, looking out over the ocean at the end of the day, maybe drinking a gin and tonic or a glass of wine or something. And then after I've done that, I do about a three or four minute gratitude exercise where I may just list what I'm grateful for. I may do the, uh, rampage of appreciation I talked about. And then I will go and I'll exercise. I have a gym in my house. Uh, you know, it's an old garage we rehabbed into a gym at the end of the house. I do about, uh, 30 minutes of aerobics and about 20 minutes of weights. And then I take a shower. I have a blender drink with protein and God knows how many supplements we put in there.

Lewis Howes 57:22 [laughs]

Jack Canfield 57:23 Uh, and then I go to work.

Lewis Howes 57:25 Yeah.

Jack Canfield 57:25 And then I do what I said, of an hour and a half of no interrupted focusing on my main project. Then I check my emails to see-

Lewis Howes 57:31 Yeah

Jack Canfield 57:31 ... what's been sent to me from the previous day by my staff.

Lewis Howes 57:33 And at night, what's the ritual when you're going to bed?

Jack Canfield 57:36 Well, at the end of the day I do two things. I, I also will review my goals, because I believe right before you go to sleep and when you first wake up is the best time to do that, 'cause you're in this relaxed state. I also do a technique called the Daily Review, uh, which is so powerful, and very few people have ever heard of it or done it. But whether you're working on a goal or whether you're working on bringing a new quality into your life, I'm gonna be more loving, more patient, more kind, whatever. I ask, I close my eyes and I ask my higher self, "Show me places today where I could've been more loving or I could've been more efficient," whatever the goal is that I'm working on. And invariably, oh, you yelled at the bank. I don't yell, but you got impatient with the bank person. You, uh, you know, got, uh, you forgot to feed the cat and then you kinda blamed your wife for it. You know, whatever it is.

Lewis Howes 58:16 Right.

Jack Canfield 58:16 And then what you do, and this is the key part, you re- you recreate that movie. So whatever you did do, you now create a movie of doing it right.

Lewis Howes 58:23 Ah.

Jack Canfield 58:24 And what that does, it puts a blueprint into your subconscious mind for when you're faced with that situation again, how to do it the way you intentionally wanna do it, rather than being reactive.

Lewis Howes 58:33 That is a powerful ritual.

Jack Canfield 58:34 Yeah. And then the last thing I do is my wife and I go back and forth with five appreciations. I appreciate this about you. She appreciates that about me. And so we always end the day, you know, appreciating each other. And that's a nice foreplay, by the way. [laughs]

Lewis Howes 58:46 [laughs] I like that, yeah. I usually like to end the day with, uh, three things I'm most, most grateful for, and I express that to someone. But I like the appreciation part. I'm gonna add that now.

Jack Canfield 58:55 Yeah, it's really powerful.

Lewis Howes 58:55 That's a good one.

Jack Canfield 58:56 Yeah.

Lewis Howes 58:57 What are you most grateful for recently?

Jack Canfield 58:59 Oh, God. I'm grateful for my grandson. I have a new grandson.

Lewis Howes 59:02 Congratulations.

Jack Canfield 59:03 Thank you. His name's Ozzy. He's, uh, half Japanese, and he looks like a little Japanese rock star 'cause I let his hair grow long.

Lewis Howes 59:09 Yeah.

Jack Canfield 59:09 Really cool kid. And, um, I'm, I'm really happy that we finished our home study program for our, uh, you know, uh, Train the Trainer program. That's gonna go around the world and, and, and help a lot of people. I'm happy that we've redesigned a couple of our trainings, and that was a lot of work. Um, and, and so I'm happy about that. We're starting a seminar in a couple days, uh, in Las Vegas for a couple hundred people, and people are coming from 20 countries.

Lewis Howes 59:34 Wow.

Jack Canfield 59:34 So again, I'm grateful for the internet. That never would've happened-

Lewis Howes 59:37 Yeah

Jack Canfield 59:37 ... 10, 15 years ago. Um-

Lewis Howes 59:39 And this book.

Jack Canfield 59:40 I'm grateful that this book is done and out. And I just finished another book that'll be out in August called-

Lewis Howes 59:44 Yeah

Jack Canfield 59:44 ... The 30 Day Sobriety Solution.

Lewis Howes 59:46 Wow.

Jack Canfield 59:46 How to get sober a cup, a drink in the privacy of your own home.

Lewis Howes 59:49 And Steve is working on that, right? Our... Steve Hanselman wasn't our agent on that one.

Jack Canfield 59:52 Steve Hanselman was my agent on that.

Lewis Howes 59:54 Yeah, yeah.

Jack Canfield 59:54 And, uh, we're doing it with a guy named, uh, David Andrews, who read the first Success Principles book, said, "Why don't they teach this in rehab?"

Lewis Howes 1:00:01 Yeah.

Jack Canfield 1:00:01 'Cause he had relapsed three times.

Lewis Howes 1:00:04 Sure.

Jack Canfield 1:00:04 Between me and a couple Tony Robbins tapes he listened to, he said, "This is the stuff we really need."

Lewis Howes 1:00:08 Yeah.

Jack Canfield 1:00:08 So he developed this, uh, coaching program, online coaching program, uh, called The 30 Day Sobriety Solution. And I said to him when he told me what he'd done, I said, "We gotta get this into a book."

Lewis Howes 1:00:18 Yeah.

Jack Canfield 1:00:18 "We gotta get it out to more people, and I can help you do that." So we spent a good three and a half months writing that book, and that just went to bed literally- Yesterday we finished the final edits-

Lewis Howes 1:00:28 Amazing

Jack Canfield 1:00:28 ... of the edits that were given to us by the editor at the publisher, and got that back to them.

Lewis Howes 1:00:31 Nice. Congrats. [laughs]

Jack Canfield 1:00:32 So, thank you very much. So I'm happy about that.

Lewis Howes 1:00:35 That's cool.

Jack Canfield 1:00:36 There's so many things to be happy about.

Lewis Howes 1:00:37 Yeah, of course.

Jack Canfield 1:00:38 And.

Lewis Howes 1:00:38 What is the one... I got a couple questions left.

Jack Canfield 1:00:40 Okay.

Lewis Howes 1:00:40 Something that just came up for me. I'm wondering, what is the one lesson that you learned from your parents growing up that stands out the most right now?

Jack Canfield 1:00:48 Uh, don't whine about things, go change them.

Lewis Howes 1:00:51 Uh-huh.

Jack Canfield 1:00:51 If you're not happy with your life... My father said to me when I went to college, he said, "If you need a helping hand, look at your, look at the end of your own arm."

Lewis Howes 1:00:58 Uh. [laughs]

Jack Canfield 1:00:58 I, I mean, at the time I thought it was really harsh. I thought he was gonna bring me aside, give me a couple hundred bucks, you know. [laughs]

Lewis Howes 1:01:04 [laughs]

Jack Canfield 1:01:04 And he basically said, "Don't call home. Figure it out. Get a job. You know, do what, what you need to do." And as much as I didn't like that at the time, it w- it, it was a great lesson, 'cause I worked my way through college. And I did, I learned whatever it is I want, if I apply energy and intention, I can get it.

Lewis Howes 1:01:18 Yeah.

Jack Canfield 1:01:18 And I think the other thing my mother taught me was always be kind to strangers. She was a... You know, if the Mormons were knocking on the door talking about we should all become Mormons, she would invite them in for dinner.

Lewis Howes 1:01:29 [laughs]

Jack Canfield 1:01:29 Everyone else would send them on their way, you know? And, uh, so I really love people, and I learned that everybody's unique and different, and you never know who's in there until you ask.

Lewis Howes 1:01:38 Sure. What are the three books that you would leave behind to your family at the end of the day, and you said, "There's three books I want you to read," um, and that was your last message, what would those be?

Jack Canfield 1:01:49 Well, one would be this book.

Lewis Howes 1:01:51 Yeah.

Jack Canfield 1:01:51 'Cause, 'cause e- my, most of my family hasn't even read it.

Lewis Howes 1:01:53 Wow. [laughs]

Jack Canfield 1:01:54 [laughs] My wife is not a big self-help person.

Lewis Howes 1:01:56 Sure.

Jack Canfield 1:01:56 She loves novels, but I'd love to have her read that book-

Lewis Howes 1:01:58 Yeah

Jack Canfield 1:01:58 ... if she had to be without me.

Lewis Howes 1:01:59 [laughs]

Jack Canfield 1:02:00 Um, so that would be one book. I would probably leave, um, a book on meditation. I don't know which one-

Lewis Howes 1:02:07 Yeah

Jack Canfield 1:02:07 ... but something that would teach people to meditate. Um, and maybe Byron Katie's book, which is called Loving What Is.

Lewis Howes 1:02:13 Mm.

Jack Canfield 1:02:14 Which is a book about how to accept what is, and then you can work to change it, but that all pain and misery comes from thinking something shouldn't be the way it is. So we resist reality. And, um, you know, it's our thought that this shouldn't be the create. You shouldn't do that. My husband should have done this. Instead of, that's what they did.

Lewis Howes 1:02:35 Right.

Jack Canfield 1:02:35 And, uh, when I realized that most of my anger is me being upset with how other people just are... And normally, when I'm upset with you, there's some part of me I'm not looking at.

Lewis Howes 1:02:44 Mm.

Jack Canfield 1:02:45 And so her book, Loving What Is, is a, just a, it's a treasure. And, um, and, and among the people who know her work, she walks on water, but everybody should know-

Lewis Howes 1:02:53 Yeah

Jack Canfield 1:02:54 ... about that book.

Lewis Howes 1:02:54 That's cool. I'm gonna check that one out.

Jack Canfield 1:02:55 Loving What Is.

Lewis Howes 1:02:56 For sure. I like that.

Jack Canfield 1:02:56 Loving What Is.

Lewis Howes 1:02:57 What's something small that you've done that maybe a lot of people don't know about, or you haven't really talked about, that's, that you've been really proud of? Something small you've done in the world.

Jack Canfield 1:03:06 Well, when I went to the rainforest, uh, it was put on by the, the trip was put on by the Pachamama Alliance. In the rainforest, Pachamama, uh, means the earth, the sky, and all time. So it's everything, the universe. And, uh, when I got down there and we met with the shamans that were there and, and, and we found out that they just needed a lot of information, um, and we needed a lot of their wisdom, they needed a lot of our information. But I remember sending about, uh, 40 books on leadership to the tribal leaders living in the rainforest so that they could resist the government trying to come in and take over their land for oil exploration.

Lewis Howes 1:03:41 Uh-huh.

Jack Canfield 1:03:42 And then I, I contributed, uh, over $100,000 to that organization.

Lewis Howes 1:03:47 Wow.

Jack Canfield 1:03:47 Which was the largest check I've, I think I've written, I had written up until that point in time. I remember walking around for two weeks going, "Did I really do that?"

Lewis Howes 1:03:54 [laughs]

Jack Canfield 1:03:55 "I really did that." [laughs] You know?

Lewis Howes 1:03:56 Give that much away.

Jack Canfield 1:03:57 Exact- give that much away. But I did. And I, I'm proud of what they've done as a result of that. Um, if you saw the movie, the Avatar.

Lewis Howes 1:04:04 Uh-huh.

Jack Canfield 1:04:04 Uh, the people in that Avatar world, the blue people, they were like the people living in the rainforest.

Lewis Howes 1:04:09 Mm.

Jack Canfield 1:04:09 And they have this beautiful culture that's being destroyed by modernization.

Lewis Howes 1:04:13 Right.

Jack Canfield 1:04:13 And we need to preserve the rainforest. So behind the scenes, I do a lot of work like that. I, I do work here in town. I emcee things for, uh, child abuse-

Lewis Howes 1:04:23 Mm

Jack Canfield 1:04:23 ... uh, mediation, and I do a lot of pro bono work, which I don't brag about. But-

Lewis Howes 1:04:28 Yeah

Jack Canfield 1:04:28 ... I, uh, figure we should give not only away 10% of our money, but 10% of our time.

Lewis Howes 1:04:32 Interesting. That's, that's great. Thank you for sharing that.

Jack Canfield 1:04:34 Yeah. You're welcome.

Lewis Howes 1:04:35 One more question, but before I ask you the final question, I want to share my appreciating, appreciation for you and practice what you preach.

Jack Canfield 1:04:41 Thank you.

Lewis Howes 1:04:42 And, um, just tell you thanks for all that you've done, and thanks for allowing me to come and, uh, share your wisdom to my audience. Uh, it means a lot to me, and I really appreciate what you stand for. And I also wanna acknowledge you, Jack, for the incredible gift that you are to the world, because you are consistently giving of your time and your information and putting it in great content for people like myself to be inspired, to think out of the box-

Jack Canfield 1:05:07 Mm-hmm

Lewis Howes 1:05:07 ... and to have the life that we want. So I wanna acknowledge you for-

Jack Canfield 1:05:11 Thank you

Lewis Howes 1:05:12 ... your energy, your efforts over the years, and, um, it's amazing, and it's inspiring, and you're inspiring millions of people around the world, so I acknowledge you for that.

Jack Canfield 1:05:19 Well, I appreciate that. I have to say, too, I acknowledge you back. I really like you.

Lewis Howes 1:05:23 Oh, thanks. [laughs]

Jack Canfield 1:05:23 Yeah. You got a great persona, and you're very present, and you've done your homework, and you got a nice energy about you. And so, uh, you know, I have to say, I wasn't that aware of you before, but now that I am, I really enjoy knowing you, so I'm gonna feed that back to you as well.

Lewis Howes 1:05:36 Thank you. I appreciate it.

Jack Canfield 1:05:36 Yeah. You're welcome.

Lewis Howes 1:05:37 Final question, which is what I ask all my guests at the end of the show.

Jack Canfield 1:05:40 Right.

Lewis Howes 1:05:41 Is what is your definition of greatness?

Jack Canfield 1:05:44 I think greatness is totally fulfilling your purpose in life, whatever that is. I mean, I've met great restaurant owners. I've met great teachers teaching in the inner city.

Lewis Howes 1:05:54 Mm-hmm.

Jack Canfield 1:05:54 I met great volunteers in the rainforest. I have met, and I've met sheikhs who were billionaires. I've, you know, in Dubai, in Qatar, in Oman when I was over in the Middle East. I have met, uh, you know, presidents of the country and so forth.

Lewis Howes 1:06:07 Yeah.

Jack Canfield 1:06:07 So, uh, I think it's when you fully manifest your full potential, whatever that is, then, then you're great. And it doesn't matter about the level of impact, how much money, whether you're famous or not. Um, you know, I've... There was a guy in West Virginia, my dad and I used to talk about him. He was one of these guys that when there was a road construction going on, he would stand out there and go like this. And he was, he was this, this African American guy. He was so cool. And we'd come down, and you have to stop, and then he would go-

Lewis Howes 1:06:36 [laughs]

Jack Canfield 1:06:38 ... like that. And I mean, he made that job, which was a crap job [laughs] at some level-

Lewis Howes 1:06:42 Yeah, fun

Jack Canfield 1:06:42 ... into an amazing thing. And so I think if you do what you do, and you do it so well that people actually wanna tell other people about it, you have done something great. So it's fulfill whatever wants to be expressed through you. Do that to your best ability, and then you'll be great.

Lewis Howes 1:06:58 Sure. Great answer. I wanna make sure everyone goes and picks up The Success Principles: How to Get from Where You Are to Where You Now Want to Be. Uh, when I read this eight years ago, it changed the game for me. It really opened me up to a lot of possibilities. There's really only a couple of books. When I met Tony Robbins and went to his conference when I was 16, opened up a world-

Jack Canfield 1:07:17 Sure

Lewis Howes 1:07:17 ... of possibilities. And he walked up next to me, and it just like, his energy, I was like, "I wanna have that. Whatever that is, I wanna have that."

Jack Canfield 1:07:22 Right. Right.

Lewis Howes 1:07:23 I read this book, and I was obsessed with it. And I was a really slow reader-

Jack Canfield 1:07:28 Uh-huh

Lewis Howes 1:07:28 ... at the time, and I was able to get through the whole thing, for me, pretty quickly, which was inspiring. The third book was Tim Ferriss's 4-Hour Workweek, which we both know.

Jack Canfield 1:07:36 I love that, yeah.

Lewis Howes 1:07:37 And, um, so make sure to pick up this book, and if there's anything you wanna say about it.

Jack Canfield 1:07:41 Well, what I wanna say about it, you can normally go to amazon.com or Barnes & Noble or your local bookstore, but if you go to thesuccessprinciplesbook.com-

Lewis Howes 1:07:48 Uh-huh

Jack Canfield 1:07:48 ... not only will you then be able to buy the book from Amazon, but you're gonna go through this little portal called thesuccessprinciplesbook.com. You'll also be able to download an hour-long audio tape of me answering the most commonly asked questions that come up for people when they read the book.

Lewis Howes 1:08:02 Mm-hmm.

Jack Canfield 1:08:02 An hour-long video that is me teaching about goal-setting and how to achieve your goals. You'll get a, uh, poster of the five daily disciplines of success you need to do. You'll get the first two chapters of the book. You can download them immediately, so while you're waiting for the book to come, you can start. And the first two chapters are very powerful and important.

Lewis Howes 1:08:19 Very powerful.

Jack Canfield 1:08:20 And you'll get a free instant cash guide from my co-author, Janet Switzer, who helps me with some of the chapters on the book.

Lewis Howes 1:08:26 Sure.

Jack Canfield 1:08:26 She's a really good writer. And she wrote a book called Instant, Instant Income.

Lewis Howes 1:08:30 Uh-huh.

Jack Canfield 1:08:30 And so basically, if you're an entrepreneur, you wanna get that as well. And you'll get, uh, enrolled in our 10-week, uh, course, where once a week we send you a video of about, it's four minutes long, and if you do what's on that video for those 10 weeks, it literally is a transformative course, and it's free.

Lewis Howes 1:08:46 Sure.

Jack Canfield 1:08:46 So all of those things come with the book if you go to thesuccessprinciplesbook.com.

Lewis Howes 1:08:51 Make sure to check it out. Get the book. Tell your friends. Share this video or podcast with a friend. Jack-

Jack Canfield 1:08:56 Ah

Lewis Howes 1:08:56 ... thank you so much for coming on. I really appreciate you.

Jack Canfield 1:08:58 This was so fun. I really enjoyed it. Thank you for coming up.

Lewis Howes 1:09:01 Thank you. [upbeat music]