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Lewis HowesLewis Howes

How They Keep You POOR! (Watch This To Become A MILLIONAIRE In 2025) | Alex Hormozi

πŸ’° Get my NEW book, Make Money Easy! https://lewishowes.com/moneyyou πŸ”” Subscribe for more great content: https://www.youtube.com/lewishowes ▢️ ▢️ Recommended for you: https://youtu.be/rPV7Sn-POlM https://lewishowes.com/gmyo - Get my NEW book The Greatness Mindset today! Buy Alex's book - https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8 Alex Hormozi is a first generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick & mortar business. Within three years, he successfully scaled his business to six locations. He then sold his locations to transition to the turnaround business. From there he spent two years turning 32+ brick & mortar businesses around using the same model that made his privately owned locations successful. After that experience, he packaged his process into a licensing model which scaled to over 4000+ locations in 4 years. Over that same four year period, he founded and scaled three other companies to $120M+ in cumulative sales across four different industries (software, service, e-commerce, and brick & mortar) without taking on outside capital. He has scaled and exited 7 companies. His most notable exit was his majority sale of his licensing company for $46.2M in 2021. And now, let’s jump right into Episode 1,324 of The School of Greatness with the one-and-only, Alex Hormozi! You can follow me at: Website: http://lewishowes.com/ Facebook: https://www.facebook.com/lewishowes/ Twitter: https://twitter.com/LewisHowes Instagram: https://www.instagram.com/lewishowes/ Tiktok: https://www.tiktok.com/@lewis Linkedin: https://www.linkedin.com/in/lewishowes/

Alex HormoziguestLewis Howeshost
Oct 3, 20221h 30mWatch on YouTube β†—

Summaries, chapters, transcripts, and FAQs on this page are made by uListen, not YouTube.

CHAPTERS

  1. 0:00 – 3:48

    Time, Money, and Why Skills Beat Low-Leverage Work

    Hormozi explains that people allocate two resources, time and money, and that a bank statement and calendar predict where a life is headed. He argues poor people tend to distract themselves or work low-leverage jobs, and defines leverage as the gap between inputs and outputs, built through skills.

    • β€’A bank statement and calendar reveal someone's life and future trajectory
    • β€’Distraction and low-leverage work keep people poor
    • β€’Leverage is the difference between inputs and outputs in a system
    • β€’Skills such as cold calling raise output per unit of time
    • β€’The first thousand cold calls or doors knocked teach more than books
  2. 3:48 – 10:47

    Investing in Education, Mentors, and Masterminds

    Hormozi argues that borrowing to gain a skill with a clear return makes sense, using the phlebotomy certification example. Lewis shares how he approached mentors, and Hormozi describes spending on coaching, courses, and masterminds as his highest-return investment because it corrected his view of reality.

    • β€’A 17-year-old could borrow $500 for a certification and repay it within a week of higher pay
    • β€’Paying for mentors compresses the time it took them to learn
    • β€’Mentors respond best to people who act and return with results
    • β€’Masterminds disproved Hormozi's false beliefs about how the world works
    • β€’He says to do all the programs, since learning compounds
  3. 10:47 – 12:58

    Stacking Skills: The Jay-Z and CFO Examples

    Hormozi and Lewis discuss how combining skills compounds earning power rather than adding to it. Hormozi walks through Jay-Z's progression of skills and an accounting-to-CFO path as examples.

    • β€’Multiple skills make you more dangerous than one
    • β€’Jay-Z's skills built on each other through rapping, writing, producing, marketing, and starting a label
    • β€’One plus one plus one equals ten when skills stack
    • β€’A math-skilled person can move from bookkeeping to CFO
    • β€’Asking which course to buy is the wrong question; do them all
  4. 12:58 – 18:11

    The Three Core Skills: Sell, Build, Lead

    Asked for three skills for a six- or seven-figure earner, Hormozi names selling, building, and leading. He says business opportunity comes from finding problems, and the dog walker Lewis met illustrates all three skills in practice.

    • β€’Sell means getting people to give you money; build means having a product or service; lead means getting people to work with you
    • β€’Opportunity comes from looking for problems and nuisances, including in ordinary businesses
    • β€’Lewis's dog walker earns about $3K a day and now employs three people
    • β€’Time-saving businesses are easy to build; do what others do in half the time
    • β€’Leading is almost a meta skill that can layer on top of the other two
  5. 18:11 – 19:52

    Leadership, Enrollment, and Earned Certainty

    The conversation turns to leading as the hardest skill, tied to selling a vision and believing in yourself. Hormozi says skills give you evidence, and he suggests learning to sell and build first while learning to lead throughout life.

    • β€’Lewis says leading is also selling and enrolling people in a vision
    • β€’Doubt in yourself is felt by others
    • β€’Hormozi says to be certain, not confident
    • β€’Developing skills gives evidence and spiritual strength
    • β€’Selling and building come first; leadership is learned along the way
  6. 19:52 – 25:44

    Daily Habits and the 20-Hour Rule

    Hormozi says the key daily habit is shortening the time between waking and working, protecting focused hours, and starting quickly. He explains that most skills can be learned decently in about 20 hours and shares how he put off building a website for four years before learning it in four hours.

    • β€’Reduce the delay between waking and starting work
    • β€’Hormozi blocks 5 AM to noon with no meetings
    • β€’Focused time tends to sit at the bookends of the day
    • β€’Most skills can be learned decently in about 20 focused hours
    • β€’The first hour is paying down the fear of uncertainty; be willing to start by sucking
  7. 25:44 – 33:11

    Breaking Down the Math to Seven Figures

    Lewis asks why seven figures feels so daunting, and Hormozi reduces it to first-principles math. Using the dog walking example, he reverse-engineers customers, appointments, and affiliates, and describes the two funnels every business has.

    • β€’Break a million dollars into units of lifetime value and sales per day
    • β€’One product and one channel gets you to six figures; consistency gets you to seven
    • β€’Six ways to get customers: referrals, affiliates, warm outreach, cold outreach, content, and ads
    • β€’Reverse-engineer actions, such as the number of affiliates needed
    • β€’Every business has a front-end funnel for customers and a back-end funnel for team
  8. 33:11 – 41:24

    Limiting Beliefs and Changing the Game for the Next Generation

    Hormozi says people hold false beliefs about money and that beliefs break when reality proves them wrong or someone shares evidence from their own life. He shares a mastermind moment and a reframe that his purpose is to make things easier for those who come after him.

    • β€’False data leads people to wrong conclusions about money
    • β€’Beliefs change through reality or others' stories
    • β€’A mastermind speaker's success led to "if he can do it, I can do it"
    • β€’Success means others after you get there faster
    • β€’Lewis shares Bill Walsh giving away his methods to coaches, which Hormozi describes as putting the game above the player
  9. 41:24 – 55:54

    Billionaire Vision and the Cash Flow Comfort Zone

    Lewis asks about Hormozi's vision, and Hormozi gives his billionaire timeline and what drives it. Asked how he would speed it up, he says he would pour cash flow into talent, and he reflects on his attachment to cash flow and security.

    • β€’Hormozi targets a billion in five to seven years, with a plan he says gets there in about three
    • β€’Acquisition.com is the wealth machine behind his media, serving as evidence for his teaching
    • β€’Vision is hope, and sellers can fall into a funk after selling
    • β€’To go faster he would eliminate his own cash flow and invest in team
    • β€’Wealthy people may fear being poor, which shows up in frugality
  10. 55:54 – 1:05:35

    Self-Worth, External Validation, and Achieving Potential

    Hormozi admits he uses cash flow and success as evidence that he isn't a failure, and names the need for external validation as the thing to overcome. He ties it to how people learn through reinforcement and defines winning as realizing his potential.

    • β€’He uses material success to quiet the voice of not being good enough
    • β€’The businesses at acquisition.com are evidence for what he teaches
    • β€’External validation is how people learn as kids, so it's ingrained
    • β€’He says fears often come down to one or two specific people's opinions
    • β€’Winning means turning raw potential into reality
  11. 1:05:35 – 1:10:05

    What Makes a Good Cash-Flowing Business

    Hormozi explains what he looks for when acquiring businesses, favoring low capital expense models such as services and insurance. He discusses long-lived businesses, gross margins, and the 80% gross margin rule of thumb for service businesses.

    • β€’Avoid heavy inventory, supply chain, and equipment businesses
    • β€’Insurance and banking last because they are high-leverage
    • β€’Gross margin is the incremental cost of one more unit
    • β€’Hormozi wants service gross margins above 80%
    • β€’Niching and productizing helps efficiency and margin
  12. 1:10:05 – 1:18:34

    Is It Easier to Get Wealthy Now? Capitalism and the 100% Death Tax

    Hormozi says technology has made business easier to enter though more competitive, and that capitalism is the best imperfect system. He floats lowering income taxes, raising capital gains taxes, and a 100% death tax, using a poker analogy and his family history to argue wealth and legacy are impermanent.

    • β€’Technology widens access, so more gladiators enter a bigger arena
    • β€’Capitalism is winner-take-all in many cases but still the best system he sees
    • β€’He proposes near-zero income taxes, higher capital gains taxes, and a 100% death tax
    • β€’In the casino-of-life analogy, your chips stay on the table when you die
    • β€’Desire for legacy is the desire to cheat death
  13. 1:18:34 – 1:30:28

    Selling a Company: The Exit, Lost Purpose, and Delayed Gratification

    Hormozi describes his $46 million exit, saying he felt the loss of cash flow more than the money, plus the loss of team and a depressing year of waiting. He and Lewis discuss building from intention, then Hormozi covers local versus global benefit, the marshmallow test, and time horizons.

    • β€’The exit did not change how he lived and he missed his team
    • β€’A year of running a sale process was emotionally tiring
    • β€’Treating the private equity buyer as a customer was a mistake
    • β€’Business built as art or service sustains longevity; most successful founders have failed ideas
    • β€’The wealth hack is time horizons: how far out someone speaks reveals how wealthy they are

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