The NO BS Guide To Making $10 MILLION In 10 Years (Do This Now) | Grant Cardone & Lewis Howes

1. 0:00 – 2:58

   Reconnecting after 14 years: the challenge that took Grant from $100M to $1B

   1. LHLewis Howes0:00

      Welcome back everyone to School of Greatness. Very excited about our guest. We have the inspiring Grant Cardone in the house. My man, good to see you brother.

   2. GCGrant Cardone0:06

      Always good, man.

   3. LHLewis Howes0:07

      As always. As always.

   4. GCGrant Cardone0:08

      Always good.

   5. LHLewis Howes0:09

      I think I've known you for 14 years I believe now. I think we met in 2009. We did a Zoom interview back-

   6. GCGrant Cardone0:15

      Yeah

   7. LHLewis Howes0:15

      ... back in the day.

   8. GCGrant Cardone0:16

      Yeah.

   9. LHLewis Howes0:16

      When you were kinda just getting started, which is essentially when you were about 50 years young. You know, in your late 40s.

   10. GCGrant Cardone0:23

       Yeah, yep, yep. No, yeah. No, no, probably. Really?

   11. LHLewis Howes0:26

       Somewhere around there. Yeah, your late 40s, maybe-

   12. GCGrant Cardone0:27

       How many, how long have we known each other?

   13. LHLewis Howes0:29

       14 years.

   14. GCGrant Cardone0:29

       Yeah, so that, I was, uh, 51

   15. LHLewis Howes0:31

       50, 51 years old

   16. GCGrant Cardone0:32

       I was 51. Di- I don't think I had kids yet.

   17. LHLewis Howes0:33

       I don't even know if you had kids.

   18. GCGrant Cardone0:34

       Yeah.

   19. LHLewis Howes0:35

       You, you didn't have... I don't think you had... You had just got on social media.

   20. GCGrant Cardone0:37

       Yeah, that's right.

   21. LHLewis Howes0:38

       You were just like-

   22. GCGrant Cardone0:39

       Yep

   23. LHLewis Howes0:39

       ... "Okay, I'm gonna go all in on this," at 50, which is inspiring.

   24. GCGrant Cardone0:42

       Yeah. Yeah.

   25. LHLewis Howes0:42

       It's amazing what you have built. Um-

   26. GCGrant Cardone0:45

       I was pr- I was pr- almost broke back then.

   27. LHLewis Howes0:47

       Right.

   28. GCGrant Cardone0:48

       I mean, I had a house. I had a house-

   29. LHLewis Howes0:50

       Right

   30. GCGrant Cardone0:50

       ... and I had cars, and I wasn't broke, right? But, but I was, like, scared. I think that was coming out o- o-
2. 2:58 – 5:33

   Why wealth is a people game: saying yes, meeting more people, and building real wealth

   1. GCGrant Cardone2:58

      It's just, you know, it's just that you hadn't done it.

   2. LHLewis Howes3:00

      Uh-huh.

   3. GCGrant Cardone3:00

      You know? So I think we all... You know, I love this dream big, but the, you know, the reality is most of us don't dream big.

   4. LHLewis Howes3:06

      Mm.

   5. GCGrant Cardone3:07

      And, um, inflation with the price of things going up, and I've said this for 10 years, you know, everybody asks me, uh, c- you know, "Hey, when's enough, enough?" I'm like, "Enough is never enough," because until enough is enough, if nothing changes, and then one day when you find out enough wasn't enough, it's too late. And so you just found that out with this last period of inflation and bananas, the price of chicken, whatever. Whatever, whatever they're promoting to us now to make people feel scarcity and experience scarcity. If people wanna create wealth for themselves, it's not just money, it's people.

   6. LHLewis Howes3:42

      Right.

   7. GCGrant Cardone3:43

      It's not how much money I have. I mean, we all know about the, the wealthy person that, that has no friends, and he's on a yacht by himself. And that, that's not wealth, right? It's just a bunch of money and material collections. So, like, there's no, to me, there's no way to create real wealth by just going inside. You gotta go out. I gotta add people.

   8. LHLewis Howes4:01

      Right.

   9. GCGrant Cardone4:02

      So, like, I say almost yes to almost everything. Somebody asks me to do something or a podcast or an interview, I'm like, "Yeah, let's go do, let's figure out how to do it."

   10. LHLewis Howes4:09

       Why do you say yes to everything?

   11. GCGrant Cardone4:10

       Because, because it connects me to another person. You know, it adds, it adds an experience. And whether it was good or bad, it adds an experience in my life that, that involved people, not money and physical things, you know? And, and I don't think people know that about me, but, like, like, I like the interaction with people, even though sometimes I don't wanna do it.

   12. LHLewis Howes4:29

       Right.

   13. GCGrant Cardone4:29

       Like, I don't like going to events. I like running an event, you know, because... But, but I don't like going to 'em. But I know going to 'em, like you said earlier, is me being humble enough to say, "I'm gonna go be a participant. Um, I'm gonna go learn something from these people." But it's uncomfortable. You don't know anybody. You're having to meet people. So, um, just for me, wealth is, like, h- how can I meet more people? But if you're, if you're, if you're thinking like that, and that's the money problem.

   14. LHLewis Howes5:00

       Yeah.

   15. GCGrant Cardone5:00

       How am I gonna buil- how am I, how are you gonna get a million dollars if you're broke? It's through people. It's not through an idea or I'm gonna go build something or make something. It's through a person. All n- all wealth comes through people.

   16. LHLewis Howes5:12

       Right.

   17. GCGrant Cardone5:13

       It doesn't come here, you know? So Elon's gotta sell his car to somebody.

   18. LHLewis Howes5:19

       Right. People.

   19. GCGrant Cardone5:20

       Totally.

   20. LHLewis Howes5:21

       Yeah.

   21. GCGrant Cardone5:21

       So Coca-Cola's gotta get somebody to pick up that can, and AI has to have somebody to prompt it, unless it's gonna start prompting on its own.

   22. LHLewis Howes5:30

       Mm. That's interesting. Yeah.

   23. GCGrant Cardone5:32

       Yeah. [laughs]

3. 5:33 – 10:25

   Inflation, spending behavior, and contrarian views on the economy

   1. LHLewis Howes5:33

      With, uh, you know, there's a lot of fear and insecurity right now around the banks collapsing. It seems like more banks are to be collapsing, um, around inflation, the US dollar not going as far as it used to go, and everyone's been talking about a recession that's, that's here, that's coming-

   2. GCGrant Cardone5:49

      Yeah. Yeah, yeah

   3. LHLewis Howes5:49

      ... that's, you know, housing, commercial real estate, the, the banks, all these things.

   4. GCGrant Cardone5:53

      Right, right.

   5. LHLewis Howes5:54

      What's your thoughts and feelings around what is happening and what you think will happen over the next 12 to 18 months?

   6. GCGrant Cardone6:00

      Right. So I'm gonna say something that I think most people will disagree with me on. But first of all, inflation is, is a boogeyman that's not even real.

   7. LHLewis Howes6:06

      Really?

   8. GCGrant Cardone6:07

      Look, I'm just telling you, inflation, even Warren Buffett says maybe two people on the entire planet even understand the concept of inflation-

   9. LHLewis Howes6:14

      What is in-

   10. GCGrant Cardone6:14

       ... it's so complicated

   11. LHLewis Howes6:14

       ... what is inflation?

   12. GCGrant Cardone6:15

       So inflation, yeah, it's a great question, right? And what is a recession, by the way?

   13. LHLewis Howes6:19

       Yeah.

   14. GCGrant Cardone6:20

       So, uh, inflation is, uh, an increased price, uh, uh, or price on some commodity that is desired, right? So you actually want inflation. You don't not want inflation.

   15. LHLewis Howes6:33

       Why?

   16. GCGrant Cardone6:33

       Because you want your va- you want your, the value of your products to go up, not down. Th- if you're thinking as a consumer, okay, which you're not dreaming big if you're thinking as a consumer, "Oh my God, bananas went up." Okay, don't eat them. Uh, eggs went up. Eggs did not go up because, uh, of the, the, this boogeyman. Okay? And it didn't go up because the dollar went down in value. So if i- i- and it didn't go up because we print money. This, none of this is true. Now, I know your audience, in the comments, they're gonna freaking des- try to destroy me.

   17. LHLewis Howes7:05

       So if we print a bunch of money-

   18. GCGrant Cardone7:06

       If you print a trillion dollars, okay, and put it in this building right now, nothing inflated. You just printed a bunch of money. It is the distribution of that money. Okay? I distribute the money t- t- to, to a billion people, then they have money, okay? That, even the distribution of the money, sharing a trillion dollars would not in- create inflation. It is when in, it is when the money is moved into the marketplace.

   19. LHLewis Howes7:33

       That's when inflation happens.

   20. GCGrant Cardone7:35

       I- if the consumer, the dreamer, the person elects to use the money, okay? So inflation was created because we gave everybody a $1,400 check, and people went and bought [censored] they didn't need, and couldn't afford, by the way. Inflation is created by me buying eggs that are too expensive that I can't afford. So if the eggs are too expensive, don't buy them. The marketplace will take care of it.

   21. LHLewis Howes7:59

       Then it'll go back down eventually.

   22. GCGrant Cardone8:00

       Exactly. Okay? So your, your supplies will go up, the, a- and people will be like, "I got all these eggs, I wanna get rid of them, so let's drop-

   23. LHLewis Howes8:06

       Discount. Yeah

   24. GCGrant Cardone8:07

       ... I'll, I'll do two for one, or three for one, or four for one." So, and, and I know, like we've all been told, and I'm, I'm a bit of a contrarian. C- I'm not a conspiracy person, I'm a, I'm, but I am a contrarian. I, I see that when masses of people go into an agreement about a topic, typically, historically, they're wrong.

   25. LHLewis Howes8:23

       Interesting.

   26. GCGrant Cardone8:25

       Okay? The cost of goods are going up. We, we're gonna raise interest rates to reduce jobs. This is what Powell said. There's too many people employed. I'm like, d- h- everybody should be employed.

   27. LHLewis Howes8:38

       Isn't that a good thing?

   28. GCGrant Cardone8:39

       Sure. Well, what's the, what's the problem?

   29. LHLewis Howes8:41

       Why do they wanna reduce jobs?

   30. GCGrant Cardone8:42

       Yeah, exactly. So, like, why do you wanna put pain on people that need work? Oh, because the cost of goods went up too high, and so they started selling this. Your coffee cup went up, your chicken went up, uh, your aluminum went up, your, your r- housing materials went up, okay? Everything went up, right? Well, part of that was because supplies were stuck in Long Beach, and you couldn't get them out. And then rich people were like, "Okay, I can't get a chip for the car. How about I pay you 150 for the $78,000 car?" "Okay, yeah, we do have a chip."
4. 10:25 – 19:49

   Banking instability and the “inside game”: deposits, regional banks, and too-big-to-fail power

   1. GCGrant Cardone10:25

      it hurts a bank, a small regional bank. There's 4,000 small regional banks, and there's maybe five or six major mega-

   2. LHLewis Howes10:36

      Because they're not able to get loans, because people can't get loans anymore, right?

   3. GCGrant Cardone10:39

      Well, well, what happens is the, the, let's say the Los Angeles little, uh, Century City bank, whatever it is. They, they, they are, they are holding your money at 0% right now. Maybe a half, okay? But you found out, "Oh my God, I can go get a treasury bill for 5%. So I'm gonna take my deposit out and I'm gonna put it over here in this treasury bill." Well, that deposit comes out of that bank. When that deposit leaves that bank, they cannot lend money anymore. And banks make money lending money, okay? Banks are very risky. Banks are extremely risky business. They're not a safe business.

   4. LHLewis Howes11:16

      So why don't banks start doing, you know, four and a half, 5% like these other places are doing with the interest for, for people with their money? 'Cause they're taking it out and putting it in other places to get 5% right now, right?

   5. GCGrant Cardone11:26

      Because the, but, but, but because if they pay you 4.5%, where are they gonna put money to get five? Okay? They gotta go buy a, a three or five-year or 10-year obligation. And you might want your money back tomorrow. So if you want your money back tomorrow, they have this obligation out there. Okay? Banks in America are insolvent. We're, we're, we're already... Like, it's not a banking crisis, because the federal government will come in and solve the problem.

   6. LHLewis Howes11:53

      Really?

   7. GCGrant Cardone11:53

      Because the b- the... I w- I was literally at this Milken thing, right?

   8. LHLewis Howes11:56

      Yeah.

   9. GCGrant Cardone11:57

      And, and the, the, the verbiage there is, look, there's five banks that are too big to fail, so they don't need to be protected.

   10. LHLewis Howes12:03

       What are those five banks?

   11. GCGrant Cardone12:04

       JP Morgan, Bank of America, Wells Fargo, uh- I mean, JPMorgan, JPMorgan's got probably $8 trillion under management.

   12. LHLewis Howes12:13

       Wow.

   13. GCGrant Cardone12:14

       Wells Fargo, the smaller of the groups, got 2.2 trillion. They're too big to fail. You don't need to do FDIC insurance. Like, it doesn't matter. They, they sh- they shouldn't have any insurance at those banks. They're so massive that if they fail, the entire planet, the entire global system, economic system would, would implode on itself.

   14. LHLewis Howes12:34

       Wow.

   15. GCGrant Cardone12:34

       So that's called too big to fail, right? Now, there's all these 4,000 regional banks that are just combined won't equal these top five. So they need FDIC insurance, supposedly. So at this Milken Institute, they're talking about, "Well, what should the limits be?" Now, these are the biggest economic, you know-

   16. LHLewis Howes12:55

       Powers in the world

   17. GCGrant Cardone12:56

       ... yeah, this is guys that ran the Fed, ran the FDIC. Another guy run, ran the entire budget. Uh, Secretary, um, uh, Mnuchin was there. Steve Mnuchin, he was at the Beverly Hills Hotel eating breakfast this morning. I was over there and so th- these guys are saying, "What, what needs to happen?" Well, they're saying all money should be insured to any limit, which is crazy, man. The, which means, you know, like right now you're, you're, you're, you're protected up to 250,000.

   18. LHLewis Howes13:27

       Right.

   19. GCGrant Cardone13:27

       Okay? When it started out back in the '30s, it was like $5,000.

   20. LHLewis Howes13:31

       Really?

   21. GCGrant Cardone13:31

       Yeah. But, you know, inflation, they, they had to change it. But the reason they tell you your money's insured is because they don't want you to run to the bank and grab it out.

   22. LHLewis Howes13:39

       'Cause they want you to know it's safe. If something happens, you still got your money.

   23. GCGrant Cardone13:43

       Yeah. Now, the audience is watching this right now saying, "Man, I don't, I don't... I, I got lost in this whole thing." And that's the game right there, okay? Because basically you're, you're... Th- th- this, all this stuff is pretend, okay? We, we everyday people think about money different than they do.

   24. LHLewis Howes14:02

       How do we think of ver- about it versus how the extremely-

   25. GCGrant Cardone14:04

       Well, we think about it being limited, problematic. I need to insure it. Where is it? Who has it? They're like, "Hey, dude, all this is made up. Insure it all. Y- just protect these five banks." But, but you can't because th- this country needs those 4,000 banks. If you're gonna go get a loan for a tractor, you're not going to JPMorgan.

   26. LHLewis Howes14:25

       They're not gonna give it to you.

   27. GCGrant Cardone14:26

       They're not gonna talk to you.

   28. LHLewis Howes14:26

       No. It's too small time.

   29. GCGrant Cardone14:28

       They're not... Uh, uh, they're gonna give you some JPMorgan little joint over here. Yeah, you wanna put a deposit in, it'll be three or four, five weeks before we get it approved.

   30. LHLewis Howes14:35

       Right.
5. 19:49 – 22:17

   Escaping the middle class mindset: what Grant says not to do on the come-up

   1. LHLewis Howes19:49

      by state. Options selected by customer. Availability and eligibility may vary. What do you think people in the middle class are doing that they should shift in their mindset in order to start getting out of that?

   2. GCGrant Cardone20:03

      What should you do or what should you not do?

   3. LHLewis Howes20:05

      Both.

   4. GCGrant Cardone20:06

      Well, you don't borrow money to go to college. That's just ridiculous, unless you're gonna... I don't... I mean, I don't even know why you'd do it to be a doctor. You know, most doctors aren't making money today. So why would you trade five or six or seven years of income? Time is money, so I wouldn't go to college. I would never buy a home. I would never put debt on a home. If I bought a home, I wouldn't put debt on it. Um, what else would I not do? And these are nevers for me on the come up.

   5. LHLewis Howes20:38

      On the come up, yeah.

   6. GCGrant Cardone20:39

      On the come up. This-

   7. LHLewis Howes20:39

      Once you have the cash.

   8. GCGrant Cardone20:40

      Dude, once you're, you're, you're, you're, you're... If you're wealthy and you wanna go buy homes and, you know, and buy yachts and stuff, go do whatever you wanna do. But, but on the come up, uh, you would never spend your income, you would never spend primary income on improving the quality of your life. You would only invest... I just did a video on Aaron Judge, what he should be doing with his 360. So that in-

   9. LHLewis Howes21:04

      $360 million deal?

   10. GCGrant Cardone21:05

       Yeah.

   11. LHLewis Howes21:05

       Yeah.

   12. GCGrant Cardone21:05

       So that in the fifth year he wouldn't, he wouldn't have to pay any more federal taxes.

   13. LHLewis Howes21:09

       Wow.

   14. GCGrant Cardone21:10

       And, uh, actually, I saw A-Rod the other day, came up to me. He's like, "Aaron called me as soon as you posted that video. Wants to know if you're the real deal." So, um, people should not... They should be s- investing the entire... Let's say you can live on four grand. Anything you make above four grand, you should invest 100% of that money, and you should invest in things to get your tax write-offs.

   15. LHLewis Howes21:32

       What are the main things that get taxed write-off?

   16. GCGrant Cardone21:34

       Well, there's not very many left. Real estate's like the, the... It's the mack daddy.

   17. LHLewis Howes21:38

       Yeah.

   18. GCGrant Cardone21:39

       I mean, a plane gets you, but, but you gotta service the plane and pay for the plane.

   19. LHLewis Howes21:42

       Right, right.

   20. GCGrant Cardone21:42

       It just doesn't make sense. But, um, people probably shouldn't, uh, put- shouldn't start their own business.

   21. LHLewis Howes21:50

       Why not?

   22. GCGrant Cardone21:51

       Because it's just not good. It, it, you know, historically, the, the person that works for a company makes more money than the, than 60% of the companies in America.

   23. LHLewis Howes22:01

       Really?

   24. GCGrant Cardone22:01

       Yeah. Almost $20,000 a year.

   25. LHLewis Howes22:04

       Huh.

   26. GCGrant Cardone22:06

       So those... People shouldn't save money. People should not diversify their investments. People should not be invested in ETFs, mutual funds. They're making Vanguard a trillion-dollar powerhouse. They're not making you any money.

6. 22:17 – 27:05

   Why Grant favors big positions, partners, and raising money—and how he views trends like AI

   1. LHLewis Howes22:17

      But isn't, like, Buffett and some of these, you know, big financial guys saying to diversify-

   2. GCGrant Cardone22:22

      Yeah

   3. LHLewis Howes22:22

      ... your money?

   4. GCGrant Cardone22:23

      Yeah. But they don't.

   5. LHLewis Howes22:24

      And they-

   6. GCGrant Cardone22:24

      But they don't

   7. LHLewis Howes22:25

      ... they don't do that?

   8. GCGrant Cardone22:25

      No. No. He just bought, he just bought, uh... His, his first score was Geico. He put all his money in Geico.

   9. LHLewis Howes22:34

      Mm.

   10. GCGrant Cardone22:35

       Uh, Elon. Elon made... Had all his money in PayPal. Okay? Sold PayPal. He didn't invest half of it. He invested 100% of it. Didn't have any money left over to buy a house. He invested all his money in three companies that he, that he owned. Today I think he's got six investments. He owns, he owns every one of the companies. How much of Twitter did he buy? All of it. Uh, Steve Jobs had two investments when he died, Apple and Pixar. Warren Buffett started with one, took a bigger position. H- his position grew, so he ends up with more money, so he went and bought a second company.

   11. LHLewis Howes23:12

       Right.

   12. GCGrant Cardone23:12

       Okay? And he bought-

   13. LHLewis Howes23:13

       But they're major positions

   14. GCGrant Cardone23:14

       ... major position. Major. Like, he's got major long-term positions in these companies. And then what'd he do? He started raising money. That's the other thing people should be doing. People should be raising money. Uh, communities of people should be gathering to raise money together to be partners. That's what the middle class doesn't do. I don't want any partners. I don't want any employees. I wanna keep it all for myself. I wanna stay small. I'm gonna dream big, but I'ma stay small. And they don't, dude. They partner. Look, look, uh, uh, uh, Warren's never started a company. He doesn't manage anything. Every company he buys, he ma- takes a major position. They all cashflow. He understands the company. He does not buy trends, ever.

   15. LHLewis Howes23:54

       No trends.

   16. GCGrant Cardone23:55

       Never. Never touches a trend. He jumped into Apple. I think Apple was 22 years old when he jumped into it. He didn't jump in early.

   17. LHLewis Howes24:04

       Are there any trends you think that are happening right now that people should invest in, that you think m- could take off over the next five, 10, 20 years?

   18. GCGrant Cardone24:12

       I mean, AI, AI's a trend. You know, they're gonna suck so much money out of so many people.

   19. LHLewis Howes24:16

       Right.

   20. GCGrant Cardone24:18

       So everybody's gonna go jump on the AI, AI's gonna be the next thing and I gotta get my money in and all that. Okay. You still need people.

   21. LHLewis Howes24:25

       Right.

   22. GCGrant Cardone24:26

       So, you know, AI comes out, I'll- I don't... I just start using it. I start playing with it. How does it work? How can I make it work? You know, what does it say about me and Lewis Howes?

   23. LHLewis Howes24:35

       [laughs]

   24. GCGrant Cardone24:35

       Let me see what it says real quick, okay?

   25. LHLewis Howes24:37

       [laughs]

   26. GCGrant Cardone24:38

       Let me see what it says about me and you together. What are similarities between Grant Cardone and Lewis Howes? Okay, Grant Cardone and Lewis Howes are both successful entrepreneurs and authors who have achieved success through hard work, determination and passion for helping others.

   27. LHLewis Howes24:52

       Wow.

   28. GCGrant Cardone24:52

       Maybe people didn't know that about me.

   29. LHLewis Howes24:54

       [laughs]

   30. GCGrant Cardone24:55

       One similarity between the two is their focus on personal development, that's what you were talking about, and the importance of mindset. Both believe that success starts with developing a positive and productive mindset, have ex- have written extensively, both have written extensively on this pro- uh, pr- uh, topic. Another similarity is their commitment to helping others.
7. 27:05 – 33:37

   Getting into higher rooms: crafting your pitch, overcoming awkwardness, and relationship-based value

   1. GCGrant Cardone27:05

      Exactly. So I had to go trade time, three or four days of my life, and 100 grand to go to that, to go get in those rooms, which is uncomfortable for me. I, I, you know, I'm walking in, nobody knows me here. I'm not a banker. I'm not a JP Morgan. I'm not... I'm an Instagram guy buying some real estate, you know, a scavenger just trying to pick up the, pick up the leftovers. Whatever they spill, I'm trying to go grab.

   2. LHLewis Howes27:28

      Sure.

   3. GCGrant Cardone27:29

      You know, until I can grab enough to where they're like, "How much you got?"

   4. LHLewis Howes27:32

      Right.

   5. GCGrant Cardone27:33

      So, so like when I got there, I had to literally walk in a room, I had to spend a morning figuring out my pitch when I get introduced to somebody.

   6. LHLewis Howes27:42

      What do you say? What is the pitch?

   7. GCGrant Cardone27:43

      What do I say?

   8. LHLewis Howes27:44

      Yeah, what do you say?

   9. GCGrant Cardone27:45

      Because the first time I met somebody there, the, in a party they're like, "What do you do?" I said, "I do a lot of things." And I thought to myself, "Man, that, that, that ain't a good opening."

   10. LHLewis Howes27:52

       Right.

   11. GCGrant Cardone27:52

       "I do a lot of things" just makes you sound like-

   12. LHLewis Howes27:56

       You don't do anything

   13. GCGrant Cardone27:56

       ... or you do a lot of bad things. [laughs]

   14. LHLewis Howes27:58

       Right, right. [laughs]

   15. GCGrant Cardone27:59

       So by, by the next morning I sat down with my team and I said, "Hey guys, I need, who am I on this Milken Institute trip?"

   16. LHLewis Howes28:05

       Right. To this community, to this audience.

   17. GCGrant Cardone28:07

       Who am I? And I literally wrote in my phone, okay. I crafted out my little pitch, 'cause what am I gonna tell these people? I don't know what they do. So you're meeting people from all over the world there, right?

   18. LHLewis Howes28:17

       You have no idea. They could be-

   19. GCGrant Cardone28:19

       I don't know who they are

   20. LHLewis Howes28:19

       ... they could, they could manage a trillion dollars and-

   21. GCGrant Cardone28:20

       They, they might know me, they might not know me-

   22. LHLewis Howes28:21

       Right

   23. GCGrant Cardone28:21

       ... but they're like, "What do you do?" Right? So you see where my note is. I'm a private fund manager of $4 billion of multifamily real estate. I have a small business incubator, online education business that does 100 million. I'm the founder of regenerative health business called 10X Health System. So the next time, like literally one of my guys that's connected in the space, that kind of put this whole thing together, the first time he heard me say, "I do a lot of things," I said, "Bro, I need some help crafting my, my pitch." Literally like two hours later, somebody said, "What do you do?" And I hit him with that. He's like, "Boy, that was a fast pivot."

   24. LHLewis Howes28:59

       Wow. Your friend, your partner. Yeah, yeah.

   25. GCGrant Cardone29:01

       And, a- a- and Brandon Dawson, my-

   26. LHLewis Howes29:02

       Yeah, yeah

   27. GCGrant Cardone29:02

       ... my partner at Cardone Ventures, right? He's like, "What a pivot that was." 'Cause then, then the conversation when he said, "Oh yeah, tell, tell me about your regenerative business. Tell me about your real estate business. Tell me about how you raise money." So, so the conversation could extend itself.

   28. LHLewis Howes29:15

       Yeah.

   29. GCGrant Cardone29:15

       But it was my opening. And the point of that story was, look, when you go into a new environment, the reason people don't go into new environments is 'cause they, we're, we're all scared.

   30. LHLewis Howes29:23

       They don't know what to say.
8. 33:37 – 42:19

   Thinking 100X bigger: studying $100B players, legacy ambitions, and the tension with spirituality

   1. GCGrant Cardone33:37

      What would I say to him? Oh, my God, man, what would I tell him? Um, dude, first of all I would tell him, "Bro, take a lot of photos when you're 50."

   2. LHLewis Howes33:47

      [laughs]

   3. GCGrant Cardone33:48

      Because no matter how you feel like you look when you're 50, uh, 15 years from now you're gonna look back and say, "Damn, I looked good." You know?

   4. LHLewis Howes33:57

      [laughs]

   5. GCGrant Cardone33:58

      So take a lot of photos. Whatever age you are right now, take as many as you can right now of yourself with the people that you love and care for. Get as many photos as you can so you can look back later.

   6. LHLewis Howes34:09

      Mm.

   7. GCGrant Cardone34:09

      That's one thing I would tell everybody.

   8. LHLewis Howes34:10

      Okay. That's interesting.

   9. GCGrant Cardone34:11

      Yeah. Yeah, I, I, I ma- I had that cognition the other day. Um, on the money game, it should've never been 10X, dude.

   10. LHLewis Howes34:18

       What, it should've been 100?

   11. GCGrant Cardone34:19

       I always said it should've been 100X, but I did 10X because people couldn't think with it.

   12. LHLewis Howes34:24

       Yeah.

   13. GCGrant Cardone34:24

       So, but, but really, you know, I was thinking too small back then.

   14. LHLewis Howes34:29

       Really?

   15. GCGrant Cardone34:30

       I'm still thinking too small.

   16. LHLewis Howes34:31

       [laughs]

   17. GCGrant Cardone34:32

       I'm telling you.

   18. LHLewis Howes34:33

       Yeah.

   19. GCGrant Cardone34:33

       I'm just telling you.

   20. LHLewis Howes34:35

       You're thinking bigger than back then.

   21. GCGrant Cardone34:37

       Oh, yeah, 100, but, but I still-

   22. LHLewis Howes34:38

       But you feel you're-

   23. GCGrant Cardone34:38

       ... I'm still thinking too small, right?

   24. LHLewis Howes34:40

       But here's-

   25. GCGrant Cardone34:40

       So-

   26. LHLewis Howes34:40

       Wait, but I'm also curious, like, if you over, if you overthink, let's say I'm 1,000X right now-

   27. GCGrant Cardone34:47

       Yeah

   28. LHLewis Howes34:47

       ... and you're not prepared for that type of wealth or pressure or experience or opportunity, then is that too big, too fast?

   29. GCGrant Cardone34:56

       No. You should, you should still think bigger because you're not gonna know thinking smaller, right? You're not gonna know. You're not, never gonna get there, right? I mean, look, the guy thinks too small and he wins a billion-dollar lottery ticket, and he got lucky. He's got problems, too. He's just got new problems. He doesn't know what to do with the money.

   30. LHLewis Howes35:15

       Right.
9. 42:19 – 1:00:16

   From $4B to $40B: targets, math, the ‘who’ to meet, and buying instead of building

   1. LHLewis Howes42:19

      What would it take for you to go, you know, for the next five years from four billion to 40 billion?

   2. GCGrant Cardone42:24

      Yeah.

   3. LHLewis Howes42:24

      In five years.

   4. GCGrant Cardone42:26

      What would, what would it take?

   5. LHLewis Howes42:26

      What would it take for you in terms of thinking, your ability to think differently?

   6. GCGrant Cardone42:30

      Yeah, just target, man. Fir- first I gotta have the target. Clear target.

   7. LHLewis Howes42:34

      Is that the goal, 40 billion?

   8. GCGrant Cardone42:35

      Like when we did the webinar, okay? When, when you sh- showed me how to do the webinar, first thing I asked, "What's the target?" Uh, I wrote a book, I did a book deal with, uh, Audible and Amazon, and I'm like, "What's the target?" They're like, "We really don't do it like that." I'm like, "Okay, well, um, then I don't know what to do."

   9. LHLewis Howes42:50

      Yeah, I need a target, Dave.

   10. GCGrant Cardone42:51

       I need a target, bro. Specific target. So I would say, "Okay, I'm gonna do $40 billion."

   11. LHLewis Howes42:56

       In five years.

   12. GCGrant Cardone42:57

       Okay, in five years. That means I need to add $8 billion a year for five years.

   13. LHLewis Howes43:03

       And you have 4 billion-

   14. GCGrant Cardone43:04

       Or-

   15. LHLewis Howes43:04

       ... total right now

   16. GCGrant Cardone43:05

       ... or I need to go buy one company at $40 billion right now, and then I need to partner with... How do I do that? I don't have enough money to buy a $40 billion company. I could, though. I could because there's gonna be a crash. So we're walking into crash zone. This is, it's gonna happen. So, so it would actually make it faster. Maybe God's gonna give me a gift and say, "Hey, you ready, dude? You got the mindset. Are you looking? Are you paying attention? I'll serve it up to you." Okay, now we're gonna go into massive contraction with commercial real estate in America. We're gonna have probably three or four times the bankruptcies across the country than we've ever had. We're g- probably gonna see unemployment spike. Um, we're gonna see more banks fail, without a doubt. You know, just mark it here. We've seen three banks fail. In the last 40 years, there's never been only three banks fail, ever. There's been 300. There's been 900. There's been 600. There's never been three bank failures.

   17. LHLewis Howes44:04

       Wow.

   18. GCGrant Cardone44:05

       Ever. They don't come in threes. So you know how people die, the one guy dies, second guy, third guy. Banks never die in threes. So there's more of that to come down. So, um, so what would it take? I would have to have a target. Whatever the target is, 40 billion. If it, somebody's like, "I want to be a millionaire." Boom, get a target, number one, real target. Two, do math on it. How many different ways could I do that? So there's gotta be a, a, a math path, a math way. Not a pathway, but a math way, right? I could do one deal, 40 billion. I could do five de- deals at eight million. I could do 40 $1 billion deals. That's a little harder. I gotta do 40 deals.

   19. LHLewis Howes44:45

       Wow. Yeah.

   20. GCGrant Cardone44:45

       Right? It's easier, actually, to do fewer deals. Three, who do I need to meet? Who, not what. Not what do I need to do? Who do I need to meet to serve me up that $40 million deal? Because there's gonna be a person, and that's the thing that people miss. It's always a who, it's not a what.

   21. LHLewis Howes45:02

       That's not a what.

   22. GCGrant Cardone45:02

       Now, what do I need to learn?

   23. LHLewis Howes45:03

       Mm-hmm.

   24. GCGrant Cardone45:04

       I don't need to learn. What, what do I need to manufacture? Okay, I didn't start a health company. I bought one. I didn't start a HVAC company. We basically... HVAC is a massive growing business right now.

   25. LHLewis Howes45:17

       It's, yeah, huge.

   26. GCGrant Cardone45:18

       Okay? So heaters, air conditions. So we're, we're basically, we're incubating a bunch of them, and we'll probably take those public.

   27. LHLewis Howes45:24

       You're buying them.

   28. GCGrant Cardone45:25

       Yeah, exactly.

   29. LHLewis Howes45:26

       Yeah.

   30. GCGrant Cardone45:26

       We're bringing them in. We're managing them. I'll mark, help market for them.
10. 1:00:16 – 1:07:37

    The 10-year wealth framework: invest surplus, hunt a number, and automate income

    1. LHLewis Howes1:00:16

       What would you say are the top three ways, the best ways to multiply money, then?

    2. GCGrant Cardone1:00:22

       Get rid of it. You gotta get rid of it. First you gotta make it. I mean, I gotta collect it. I gotta collect some. Then I gotta figure out, okay, uh, th- this pays for this basic living. If the cup is the basic living, I'm not... Everything above that, don't spend any more mo- Like, the rest, the rest of it, if this is four grand and I make seven, the entire three has gotta go into investments.

    3. LHLewis Howes1:00:42

       Every month?

    4. GCGrant Cardone1:00:44

       Every single month. You know? No weekends, no out playing out, uh, no trips in the beginning. Like, if you wanna create real wealth, what, what period of time do I have?

    5. LHLewis Howes1:00:53

       You got 20 years.

    6. GCGrant Cardone1:00:55

       20?

    7. LHLewis Howes1:00:55

       You got 20 years.

    8. GCGrant Cardone1:00:56

       I, I mean, I don't need 20.

    9. LHLewis Howes1:00:57

       10 Years.

    10. GCGrant Cardone1:00:58

        10 years. 10 years. You, you, you, you, you gotta have... Don't improve the quality of your living Quality of your life

    11. LHLewis Howes1:01:04

        For 10 years or for the first few years?

    12. GCGrant Cardone1:01:06

        Probably for 10.

    13. LHLewis Howes1:01:07

        Wow.

    14. GCGrant Cardone1:01:08

        I mean, if you wanna get rich.

    15. LHLewis Howes1:01:09

        Right.

    16. GCGrant Cardone1:01:10

        And, but let's say you're 20 years old and, and you wanna be rich by the time you're 30. Dude, that's to- totally doable.

    17. LHLewis Howes1:01:16

        Yeah. What's, what-

    18. GCGrant Cardone1:01:17

        You're gonna have to pay some kinda price

    19. LHLewis Howes1:01:18

        ... what's the, uh, the 10-year wealth generating masterclass, uh, that you would teach people on, after 20 to 30 or 25 to 35-

    20. GCGrant Cardone1:01:28

        So, you know-

    21. LHLewis Howes1:01:29

        ... what would you do for 10 years?

    22. GCGrant Cardone1:01:30

        Your go- your goal should be in the one- top 1% earners in the country. That's $823,000 a year.

    23. LHLewis Howes1:01:35

        823,000 a year.

    24. GCGrant Cardone1:01:37

        Yeah, $823,000 a year. That should be your first target, uh, if you're a waiter or waitress. I know, I, I know people in every space.

    25. LHLewis Howes1:01:44

        It's a lot of money.

    26. GCGrant Cardone1:01:45

        You know, let me see how much money it really is. $823,000 a year divided by 12. See, everybody goes to think about what they can do now. I'm not, but I'm not, it's not about what, it's about who.

    27. LHLewis Howes1:01:55

        Okay.

    28. GCGrant Cardone1:01:56

        Okay? Divided by 12. Uh, $68,000 a month divided by, um... We know that much money's available on the planet, right?

    29. LHLewis Howes1:02:05

        Sure.

    30. GCGrant Cardone1:02:05

        Okay. Divided by, uh, what is that, 30 days, divided by 24 hours, divided by 60. It's $1.58 a minute.
11. 1:07:37 – 1:18:01

    The dark side of wealth and what rich people forget: responsibility, loneliness, and perspective gaps

    1. LHLewis Howes1:07:37

       What's the dark side of making a lot of money? Because there's a lot of people that want more money, but there's also a lot of wealthy people that we hear about who have horrible lives.

    2. GCGrant Cardone1:07:47

       Yeah, yeah.

    3. LHLewis Howes1:07:48

       They don't have great relationships, their kids hate them.

    4. GCGrant Cardone1:07:50

       Yeah, yeah, yeah.

    5. LHLewis Howes1:07:51

       They're marrying their third wife-

    6. GCGrant Cardone1:07:52

       Yeah

    7. LHLewis Howes1:07:52

       ... or whatever it is.

    8. GCGrant Cardone1:07:53

       Yeah.

    9. LHLewis Howes1:07:53

       They're unhealthy, they're sick. What is the dark side of money and extreme wealth that you've seen around some of these incredible individuals, but also what you've seen-

    10. GCGrant Cardone1:08:03

        Well, hey, I-

    11. LHLewis Howes1:08:03

        ... with your wealth?

    12. GCGrant Cardone1:08:04

        Yeah. I'll tell you per- personally. Personally, like, you know, n- now the, the, the dark side is, okay, more responsibility.

    13. LHLewis Howes1:08:12

        Mm-hmm.

    14. GCGrant Cardone1:08:14

        Uh, the threat of looking like an idiot if things go wrong. "Oh, he [censored] it up." A lot of responsibility, dude. People... Uh, we have, I don't know, 600 employees now. Um, you know, if you screw it up, that's a terrible... It's haunting. Every night I go to sleep with that. Screw it up, mess it up. Um, you know, people don't like people that are rich, man. Like, there's a lot of projection on, on, on the group. So, um, I don't do enough for other people. You know, "What have you done for us?" No matter what I tell them I've done, it's not enough.

    15. LHLewis Howes1:09:03

        It's not enough.

    16. GCGrant Cardone1:09:03

        "Well, why'd you do... Why, why didn't you give more?"

    17. LHLewis Howes1:09:06

        Right.

    18. GCGrant Cardone1:09:06

        You know. Um, you know, now, now they're... And then there's the, "Oh, it didn't make me happy. Why did I do all this? Nobody gives a [censored] ." You know, I bought the house in Malibu. Mo- most, most of the time we don't find time to go use it. I'm like, " [censored] that doesn't feel good." You know what I'm saying? Like, I'm like, "I bought this and now nobody's got time to go see it. The kids are gonna grow up, you know, they're gon- they, they're gonna bail out. They wanna go do their own things, and I'm stuck with the house."

    19. LHLewis Howes1:09:35

        Right.

    20. GCGrant Cardone1:09:35

        "That nobody wants to come hang out with me." And that, that, that didn't feel good. So there can be like... Look, the loneliness was gonna come either way in that situation, right? The, the like, "Who's with me?" Um, you get rich and you're still gonna get old.

    21. LHLewis Howes1:09:52

        Right.

    22. GCGrant Cardone1:09:52

        [laughs] You know. You get... As you get older, things become more or less interesting.

    23. LHLewis Howes1:09:58

        Really?

    24. GCGrant Cardone1:09:59

        Well, yeah.

    25. LHLewis Howes1:09:59

        How so?

    26. GCGrant Cardone1:10:02

        Uh, it's just some things you can't do, dude. Like, you know, you know, just, you know, you just can't do them or things hurt or-

    27. LHLewis Howes1:10:09

        Right. Body's breaking down or whatever.

    28. GCGrant Cardone1:10:11

        Yeah, dude, my... I bro- I break a shoulder and I don't, I don't know, I don't know if that, that shoulder would've broken 10 years ago. I know it broke now, and now it's gonna probably take longer to heal, and I'm more of a [censored] about it. You know, "Goddamn, I hurt my, my, my..." Now I, I... Who knows? I could've done that when I was 40 or 30 or whatever, right? But I know when you're 25 years old, you're healing faster.

    29. LHLewis Howes1:10:34

        Yeah.

    30. GCGrant Cardone1:10:35

        Producing more of everything. So, you know, look, uh, uh, money doesn't stop any of that stuff. So anybody that thinks you're gonna feel younger 'cause you're richer, I don't know that that's true. You know, you either have... You're either excited about life or you're not. You know, so I think you get a lot of... Like, I did it the other night. I was watching this guy, he's worth $8 billion and he's running this thing, and I'm like, " [censored] that's... If that's how you act when you get 8 billion, I don't know if I want it," right? Well, that was me doing exactly what I've seen other people do to me.
12. 1:18:01 – 1:30:31

    Teaching money at home: kids, allowances, investing, and emotional honesty about money

    1. GCGrant Cardone1:18:01

       And that's what I'm trying to teach my kids, you know? Like Sabrina. So Sabrina's, uh, ordering food yesterday, and she's like, she looked at the menu. I let her pay all the bills. I've been doing this since she was probably six. "You pay the bill."

    2. LHLewis Howes1:18:13

       With your money, right?

    3. GCGrant Cardone1:18:14

       Well, yeah, yeah, yeah. You pay the bill.

    4. LHLewis Howes1:18:16

       You, you, you figure it out.

    5. GCGrant Cardone1:18:17

       You handle the bill, okay?

    6. LHLewis Howes1:18:17

       You do the-

    7. GCGrant Cardone1:18:18

       Yeah, how much t- should the tip be?

    8. LHLewis Howes1:18:19

       ... tab. Yeah. You-

    9. GCGrant Cardone1:18:19

       What's a tip? Okay. Check the bill. Make sure you go through every item. Make sure we didn't overpay. I really don't care. It's just a good practical skill for her, right? She's like, "Papa, they were supposed to take this off." "Good. Ask the lady to take it off. In fact, don't ask her, tell her. Just say, 'Ma'am, you need to take this off. We didn't like it.'" So I'm teaching her how to get stuff back. I'm teaching her how to confront people, like-

    10. LHLewis Howes1:18:40

        All the uncomfortable s- skills-

    11. GCGrant Cardone1:18:41

        Dude, no

    12. LHLewis Howes1:18:42

        ... you gotta learn. The embarrassment

    13. GCGrant Cardone1:18:43

        Like, how many people do you know that are not willing to say, "Take it off"? They're just like, "Nah."

    14. LHLewis Howes1:18:46

        I don't, yeah, me. I'd have-

    15. GCGrant Cardone1:18:47

        You don't do it

    16. LHLewis Howes1:18:47

        ... I'd, I'm just like, "Ah."

    17. GCGrant Cardone1:18:49

        So then I'm like, "Okay, Sabrina, now what do you want to tip these people?" And then she'll be like, "I think we should tip this guy 15%." I said, "Why is that?" "Because, oh, he was pretty good but not great." "Okay, next cut." I said, "But listen, listen, we, we like to go l- we like to eat at Nobu, right? So what you might wanna do is hit him 15 and give the maitre d' 50."

    18. LHLewis Howes1:19:09

        [laughs] Right. Maitre d' always get a table.

    19. GCGrant Cardone1:19:11

        We always get a table.

    20. LHLewis Howes1:19:12

        Get a seat.

    21. GCGrant Cardone1:19:13

        Slip 50. And so now she's learning these skills, right? But she called me yesterday. She said, "Papa, the french fries at the Beverly Hills Hotel are $34. I'm not ordering." I said, "Yeah, you shouldn't. It's ridiculous."

    22. LHLewis Howes1:19:26

        Yeah.

    23. GCGrant Cardone1:19:27

        [laughs] And I don't know if that's inflation or location.

    24. LHLewis Howes1:19:30

        Uh, probably both.

    25. GCGrant Cardone1:19:31

        Yeah.

    26. LHLewis Howes1:19:32

        Yeah. [laughs]

    27. GCGrant Cardone1:19:32

        So, uh, that's what I'm teaching them. Two, we don't give them money. We don't give them an allowance.

    28. LHLewis Howes1:19:36

        Really?

    29. GCGrant Cardone1:19:36

        I don't think any kid should be given an allowance.

    30. LHLewis Howes1:19:38

        Interesting. Why not?
13. 1:30:31 – 1:47:55

    Happiness, time, legacy, and relationships: what matters now and why scale increases influence

    1. LHLewis Howes1:30:31

       Well, let, let me ask you about-

    2. GCGrant Cardone1:30:32

       Yeah

    3. LHLewis Howes1:30:32

       ... your happiness scale.

    4. GCGrant Cardone1:30:33

       Yeah, yeah, yeah.

    5. LHLewis Howes1:30:34

       Um, when you were at 100 million-

    6. GCGrant Cardone1:30:37

       Yeah

    7. LHLewis Howes1:30:37

       ... versus where you are now.

    8. GCGrant Cardone1:30:39

       No, no difference

    9. LHLewis Howes1:30:40

       ... in the 4 million. You're at the same level of happiness when you were at 100 and now?

    10. GCGrant Cardone1:30:44

        Uh, well, yeah, I don't think... I really don't think about it like that. Like, I don't think about, I don't think about happiness much, by the way.

    11. LHLewis Howes1:30:52

        Really?

    12. GCGrant Cardone1:30:53

        No. I don't, I don't, I don't really... I think about choices a lot. I think about-

    13. LHLewis Howes1:30:58

        Are you a pretty happy person?

    14. GCGrant Cardone1:30:59

        Am I a happy person?

    15. LHLewis Howes1:31:00

        On a scale of one to 10, 10 being, like, consistently throughout a full year-

    16. GCGrant Cardone1:31:04

        Yeah, I don't think about happy

    17. LHLewis Howes1:31:06

        ... you're a very happy-

    18. GCGrant Cardone1:31:06

        I don't, I don't measure happy.

    19. LHLewis Howes1:31:07

        What do you measure?

    20. GCGrant Cardone1:31:09

        Uh, I measure accomplishments, I measure targets, I measure, you know, who, who I'm helping. Things that I can actually physically measure. Things that are measurable.

    21. LHLewis Howes1:31:17

        Oh, you can't-

    22. GCGrant Cardone1:31:18

        I don't-

    23. LHLewis Howes1:31:18

        You can't measure joy and happiness on the f-

    24. GCGrant Cardone1:31:20

        I, I don't know how to measure it.

    25. LHLewis Howes1:31:21

        Okay.

    26. GCGrant Cardone1:31:22

        Like, what, how do I measure it? How do I account that something happened? It's just a, it's just-

    27. LHLewis Howes1:31:26

        Feeling.

    28. GCGrant Cardone1:31:27

        Okay.

    29. LHLewis Howes1:31:28

        Do you feel happy on a day-to-day basis, like consistently?

    30. GCGrant Cardone1:31:32

        Do I feel happy?
14. 1:47:55 – 1:52:47

    Marriage and money dynamics: separate accounts, appreciation, and choosing the right partner

    1. GCGrant Cardone1:47:55

       Yeah. So we would... You know, Elena once said to me, she's like, "What if I made more money than you?"

    2. LHLewis Howes1:47:59

       Yeah.

    3. GCGrant Cardone1:47:59

       I'm like, "Do it."

    4. LHLewis Howes1:48:00

       [laughs]

    5. GCGrant Cardone1:48:00

       " [censored] do it, bro." Like, she's like, "Oh, no, you would be... You would not like that." I said, "Man, I'm telling you, try it, okay? Make more money than I make and see if I'm bothered by that," 'cause I would not be. Not even a little bit. Because I'm making my own. Now, now, a g- a guy that's not working and pitching and contributing and stretching and-

    6. LHLewis Howes1:48:22

       Then it would affect him. Yeah

    7. GCGrant Cardone1:48:23

       ... it would, I've, I'd feel like [censored] .

    8. LHLewis Howes1:48:25

       Yeah.

    9. GCGrant Cardone1:48:25

       'Cause then she's paying for everything. So, um, number one, we, we have separate accounts. W- I've always... I'm like, "We're having separ- separate accounts." We, when we met, we had separate accounts, and now we're gonna have separate accounts. You're gonna manage your money, I'm gonna manage my money, okay? That way we can see if there's anybody doing dumb [censored] . Okay? And, and n- number two on that, I will always take care of you. And she's like, "Oh, you, you don't need to take care of me," in the beginning. I'm like, "Oh, no, I want to take care of you, dude. Like, it's, it's part of my deal. I like paying the bills. You don't have to pay any bill. You got... But you need to have your own account."

    10. LHLewis Howes1:49:01

        So you don't have a joint account?

    11. GCGrant Cardone1:49:02

        No.

    12. LHLewis Howes1:49:03

        Not for, like, shared expenses or anything. You're just, you pay for your stuff-

    13. GCGrant Cardone1:49:05

        I pay for everything

    14. LHLewis Howes1:49:06

        ... and she pays for her stuff.

    15. GCGrant Cardone1:49:07

        Yeah.

    16. LHLewis Howes1:49:07

        Yeah.

    17. GCGrant Cardone1:49:07

        So you want something, go buy it, okay? Uh, you, you can't buy it, you tell me. I, I'll handle it. So, um, but I make all decisions around the money. Like, not around her money, but around this money. And so, um, but, but she also works in the company, so we figured out how she works in the company and contributes to the company, and she gets a piece of the action of the whole company-

    18. LHLewis Howes1:49:30

        Wow

    19. GCGrant Cardone1:49:30

        ... not just her efforts. So I, I don't want her looking at just what she did, but how she brings value to everything.

    20. LHLewis Howes1:49:37

        Right.

    21. GCGrant Cardone1:49:39

        So, um-

    22. LHLewis Howes1:49:40

        Would you have any other conversations before marriage or

    23. GCGrant Cardone1:49:43

        Uh, yeah, probably would've had some different conversations know, knowing what I know now, you know?

    24. LHLewis Howes1:49:47

        Like what?

    25. GCGrant Cardone1:49:48

        Eh, just-

    26. LHLewis Howes1:49:49

        What questions should you ask or get clear about or agreements or...?

    27. GCGrant Cardone1:49:52

        Dude, w- I mean, look, we, she always, she, we, we've always wanted similar things, you know? She, she... I'll tell you the biggest value Elena brings is that she thinks way bigger than I do.

    28. LHLewis Howes1:50:04

        I know, yeah.

    29. GCGrant Cardone1:50:05

        Way bigger. So, um, unfortunately, I'm the one... She bounces on a ball. She doesn't want me to tell anybody this, but she loves to bounce on a ball and think. It's work for her. She's doing her work. She's basically creating this universe, and when I walk through the house and I see her doing that, I'm like, "Oh my God, what am I gonna have to do now?" You know? 'Cause I know it r- requires me to do something. I think it's gonna require me to do something, unless we just... So, um, but what would I have done different? I w- I mean, we're, we... That, that's not a problem area for us. It's really not. It's because w- I produce a lot, and I don't make a lot of mistakes and I do what I tell my kids, you know? Meet a lot of people, make sure it connects to money, don't spend any time with degenerates. If we spend any time talking about anything, it's about how to get rid of some of the problem particles. Uh, and that don't lose money, and then invest it in things that are gonna take care of us long-term, and she's completely supportive of that. And she likes the big score. She loves the big thing. Like, the 40 billion, 400 billion, she could, she could think about a trillion. This was her idea. Cardone Capital was her idea, not mine.

    30. LHLewis Howes1:51:18

        It's big, man. It's big, man. Um, final question.
15. 1:52:47 – 1:55:04

    Closing warning and opportunity: preparing for a coming crisis and avoiding surprise

    1. LHLewis Howes1:52:47

       Uh, if you could give one final message to people watching or listening who are scared of what's to come, they're unsure about their money, the economy, uh, all the crisis that's about to happen-

    2. GCGrant Cardone1:52:57

       Yeah

    3. LHLewis Howes1:52:57

       ... what's the message you would leave behind?

    4. GCGrant Cardone1:52:59

       Well, you know, the word crisis in China means opportunity. I think it's ca- it's weiji, and it literally means opportunity, and we are about to go into the biggest opportunity, uh, I know of my lifetime. I thought it would've been here already. I've been waiting for the last year, preparing for it. I thought it would've been here. I thought it was gonna be here last year around, um, September, October, and it came and passed and it's not, hadn't happened yet, but it's coming. And it's gonna be ugly. It's gonna be nasty. You need great people around you. You need people that are ready for this. You know, you need people on the same page. Uh, there's gonna come, b- come a time where people need to start, uh, maybe now s- look at all your finances. What's an asset? What's a liability? What do you, what can you get rid of right now that's a liability? Get rid of it. And prepare. Prepare for Armageddon. And, and because Armageddon's gonna offer tremendous opportunities. There's gonna be more banks that fail. Wall Street's gonna have a terrible, terrible week. And, uh, wouldn't... You know, don't be surprised when this happens. Be, be ready. Don't be surprised.

    5. LHLewis Howes1:54:20

       Grant Cardone on-

    6. GCGrant Cardone1:54:21

       Come on, man

    7. LHLewis Howes1:54:21

       ... social media, grantcardone.com, Cardone Capital. How else can we be of support and service to you?

    8. GCGrant Cardone1:54:27

       Dude, just, I love you. I love your audience, you know, and I, I appreciate them putting up with me, and I know you get a lot of heat sometime for having me on. Um, so you know, appreciate everybody letting me be who I am and, you know, figure my way out too.

    9. LHLewis Howes1:54:43

       We appreciate you.

    10. GCGrant Cardone1:54:43

        Thanks.

    11. LHLewis Howes1:54:43

        Thanks, Grant. Appreciate you, man.

    12. GCGrant Cardone1:54:44

        Thank you. Why have so many people been put under the spell of the middle class? That, that is who determines who's the president of a country.

    13. LHLewis Howes1:54:53

        Right.

    14. GCGrant Cardone1:54:54

        Look what happened in this last election. That middle class is starting to get a little edgy right now. They're starting to be like, "Dude, I ain't had a good job. I hadn't had a freaking pay raise. You keep talking about unemployment going down. Where's my money?" Okay

Episode duration: 1:55:04