Skip to content

By playing, you agree to uListen's Terms and Privacy Policy and YouTube's Terms of Service.

Lewis HowesLewis Howes

The ONLY WAY To Manifest Abundance, SUCCESS & HAPPINESS Into Your Life! | Scooter Braun

- Sign up for my FREE newsletter & get a dose of inspiration from our world-class guests, learn how to improve your life!

Scooter BraunguestLewis Howeshost
Mar 30, 20221h 39mWatch on YouTube

Summaries, chapters, transcripts, and FAQs on this page are made by uListen, not YouTube.

Great conversations run long. Their best ideas don't have to.

uListen is free on iPhone, iPad, Android, Chrome, and Claude.

See how

Transcript

  1. 0:00 – 0:18

    Risk tolerance as an investor: being okay with losing it all

    1. SB

      I've been able to be a part of so many great companies investing-wise because I wasn't afraid to lose the money.

    2. LH

      Really?

    3. SB

      I always told myself, "I believe in this, but if it goes to zero, I'm okay."

    4. LH

      How do you get to that place, though? I think you gotta have a dream.

    5. LH

      The School of Greatness.

    6. LH

      Really? [laughs]

    7. SB

      Yeah.

    8. LH

      Please welcome Lewis Howes.

  2. 0:18 – 1:48

    A breaking point: stepping away from business and choosing personal healing

    1. LH

      I'm curious, so you gotta start with your three biggest lessons, business, personal, spiritual, of the last couple years to start it then. What is the, the biggest awakenings, biggest eye-opening things that have happened for you, to you, in these areas of your life?

    2. SB

      So which one first?

    3. LH

      Business.

    4. SB

      Okay. Funny enough, the business lesson that I got over the last couple years that was the most significant happened because my life got taken away from business for the first time in 20 years. My personal life became such a priority. My spirituality grew from me doing self-work. And because of things in my personal life, I decided to step away from business for the first time and really focus on my personal life. Instead of looking at it as, oh, balance, balance, or what I like to say, harmonize-

    5. LH

      Mm-hmm

    6. SB

      ... um, 'cause I don't think you should have to weigh one versus the other. I had a decision to make. Uh, I was going through a very tough time, and friends had recommended me to go to this place, Hoffman, that you and I have discussed before. Uh, Hoffman Process has been around for a very long time.

    7. LH

      Yeah.

    8. SB

      And I was kind of, like, lost.

    9. LH

      Lost in what way? Internally, spiritually, personally?

    10. SB

      I was going through stuff in my personal life that I was confused. I couldn't understand what was happening, and I hadn't done the work yet to have the foundation to handle it, to be honest with you. So I was really lost. I, I got depressed, and I hit a level of depression that I had never hit in my entire life because I couldn't fix it. I couldn't find the answers. And a couple friends recommended Hoffman, which I had avoided for four years. I was like, "What do I need this place for?" I had a good childhood.

    11. LH

      Yeah.

  3. 1:48 – 2:42

    Choosing Hoffman during a major client moment—and surrendering to change

    1. SB

      Like, I've had friends who suffered and, you know, gone through stuff. Like, I was fine. And in this, in this confusion, I finally just surrendered to this idea of I'm gonna go to this place. And when I called up, uh, my friend connected me with this amazing woman, Liza, who runs the Hoffman Process, and we got on the phone. She said, "I can take you in three weeks to our next process, October 24th, 2020." And I started to laugh because that was the release of my client and, like, family to me, Ariana Grande's album. And I'm thinking, "This is my biggest album release of the year."

    2. LH

      Mm-hmm. There's no way I can't be there.

    3. SB

      This is what I do. I can't leave. And I started laughing in the parking lot of one of Ariana's music videos.

    4. LH

      [laughs]

    5. SB

      And I started laughing out loud. No one was even around me, and I just looked up at the sky and I said, "Okay, God, okay, universe, I see what you're doing here. I can choose to stay on this path that I've been on that's very successful, but now I've hit this wall, and I'm depressed."

    6. LH

      Mm.

  4. 2:42 – 5:09

    Reclaiming “Scott”: inner-child work, identity, and healing early insecurity

    1. SB

      "And I'm hurt, and I'm alone. Or I can choose me for the first time, truly me, be selfish about it, and leave." And I went to Ariana and I told her, and she said to me, "You were there for me in many different times. It's time for me to be there for you. You should go." And I went, and that week changed my life. I realized that I had built Scooter Braun since I was 18 years old because I didn't think Scott was strong enough in the world.

    2. LH

      Wow.

    3. SB

      And I didn't know that. That was a subconscious thing from my childhood. And it wasn't like I didn't have wonderful parents. I do. But they passed on to me what had happened to them.

    4. LH

      Mm-hmm.

    5. SB

      Like, that's what we do as parents. One day I hope my kids go and do this process, and when they come to me, I'm gonna say, "Thank you for finishing the work that I didn't get to." You know? "Thank you for fixing things that I wasn't able to address."

    6. LH

      Mm-hmm.

    7. SB

      And when I came back, I started to get answers to that darkness.

    8. LH

      Mm.

    9. SB

      But I wasn't depressed this time.

    10. LH

      Interesting.

    11. SB

      I was at peace because I went back and got little Scott.

    12. LH

      Mm-hmm.

    13. SB

      I had left him for so long that when the foundation of this story I had told myself of what my life was going to be, what Scooter Braun was going to become, when that foundation was cracking, I didn't know what to do. 'Cause I would ... I had so invested in a story of my own manifestation, my own will, that the universe was saying, "Oh, no. No, we're gonna show you who's really in charge, and you're gonna have to learn to surrender to this and actually understand what life is about." And Hoffman was the beginning of a very deep transformation for me. I was-

    14. LH

      Wow

    15. SB

      ... I, I never loved my name Scott since I was seven. I-

    16. LH

      Why not?

    17. SB

      I don't know. I now know. It was because I didn't trust Scott. Scott, I felt, was a popular kid, and played sports, and was fun and cool and everything else, but deep down was highly insecure because he was overpowered as a kid. And the pe-

    18. LH

      You felt powerless.

    19. SB

      I felt powerless at times.

    20. LH

      Gotcha, okay.

    21. SB

      And I felt transactional love from people who actually loved me unconditionally, but they were doing what happened to them. They were doing what was-

    22. LH

      Of course

    23. SB

      ... they were taught.

    24. LH

      Repeating a pattern, yeah.

    25. SB

      Exactly. And by doing that, I created deep empathy and deeper love for those people in my life.

    26. LH

      Mm-hmm.

    27. SB

      But also, I, I went and got that kid and said, "Hey, you created Scooter. You were actually strong enough the entire time."

    28. LH

      Mm.

    29. SB

      And I loved my name again for the first time since I was seven.

    30. LH

      Wow.

  5. 5:09 – 8:34

    Masculinity, “being enough,” and the lie beneath confidence

    1. LH

      Ooh, gosh, this is so fascinating. I think I saw you a couple of months ago, um, at your new place. I believe I showed you my phone. I still have it. It's out there. On my phone, I have a photo of myself when I was about six-

    2. SB

      Mm-hmm

    3. LH

      ... shortly after I was sexually abused by a man that I didn't know. And for years, I had abandoned the inner child inside of me, the little Lewis, right?

    4. SB

      Exactly.

    5. LH

      And I've been going through my own process over the last couple years of kind of reconnecting, reclaiming, getting the power back-

    6. SB

      Mm-hmm

    7. LH

      ... and being like, "I'm here for you. I got you," holding the little Lewis inside of me, the little Scott inside of you, and, and developing a new relationship and integrating this healing process. And I'm so glad that you're in the process as well and talking about it, because if this was us 10 years ago talking about this on a podcast, people would've been like, "Who are these guys? They're crazy, talking about little Lewis, little Scott." You know?

    8. SB

      Yeah, so we were-

    9. LH

      Inner child work. [laughs]

    10. SB

      You and I weren't ready to do that.

    11. LH

      No.

    12. SB

      Where we come up with this Athlete-

    13. LH

      Yeah

    14. SB

      ... male, masculine.

    15. LH

      Mm-hmm.

    16. SB

      Don't show your fears, don't show your hurt. Overcome. Which is, by the way, important.

    17. LH

      Which helped us get to certain places.

    18. SB

      It, I- and by the way, it needed to be part of that journey.

    19. LH

      Uh-huh.

    20. SB

      And I also think that telling someone to overcome things and toughen up is important. However, the entire conversation needs to be had, and you need to know that you're enough. You know, I was, I was reading this other book, Fifth Agreement, and it was talking about this lie that we're told, "Hey, nobody's perfect," but we actually are. Your image is perfect. My image is perfect. You lose a limb, you're still perfect. You mess up, you're still perfect. That's par- perfectly part of your journey. You are perfectly imperfect.

    21. LH

      Right.

    22. SB

      You know? And where this all led me, interesting, 'cause I said the first thing was business.

    23. LH

      [laughs]

    24. SB

      I had the best year of my life in business not working.

    25. LH

      Wow.

    26. SB

      When I stepped away. Now, it wasn't like it came out of nowhere. I had had-

    27. LH

      Oh, you've been building momentum for decades

    28. SB

      ... I'd been building momentum for years.

    29. LH

      Yeah.

    30. SB

      But I think what the universe was trying to say to me was, "You think you can't walk away."

  6. 8:34 – 12:56

    Surrender vs. “allowing”: spirituality through plant medicine and breathwork

    1. SB

      And also acknowledge the universe that it's doing this for me, and that's what happened to me in business. I had this amazing year where I stepped away and I started to learn surrender, and then it led me to my personal life of you gotta surrender, and I struggle with that. But my spirituality grew and grew, and you've, you know this, I did ayahuasca in the last two years. I did, uh, ma in the last two years. I went to Sedona and worked with amazing healers and did incredible breathwork where I actually went deeper than I did on ayahuasca on my own breath.

    2. LH

      Really?

    3. SB

      Which was insane.

    4. LH

      With, without plant medicine?

    5. SB

      Without plant medicine, I went deeper on my own breath with this amazing teacher.

    6. LH

      I mean, this is a whole nother subject. This is why I think that we don't necessarily need plant medicines in order to go as deep as we wanna go.

    7. SB

      We do not. It doesn't mean that you can't use them. It just-

    8. LH

      I think it's, they can still be powerful, but I think you can do it without it as well, but...

    9. SB

      I, I could tell you I was not expecting it. I thought we were doing some breathwork, and [laughs]

    10. LH

      [laughs] You're, like, hallucinating.

    11. SB

      Fully hallucinating.

    12. LH

      Yeah. [laughs]

    13. SB

      And we started to do this breathwork, and he had warned me that my hands would turn like raptors-

    14. LH

      [laughs]

    15. SB

      ... over-oxygenating.

    16. LH

      Yeah.

    17. SB

      And, and I was, "Oh," like, getting through it, and-

    18. LH

      Yeah

    19. SB

      ... because, but funny enough, because I had done plant medicine, I understood what was happening to me.

    20. LH

      Uh-huh.

    21. SB

      And I was able to navigate it better because I had done plant medicine.

    22. LH

      Sure, sure.

    23. SB

      And then I had what could only be described as really a DMT dump from my own breath.

    24. LH

      Wow.

    25. SB

      That was massive, and I was fully hallucinating. I had a massive healing and an understanding.

    26. LH

      What's the biggest lesson you learned from plant medicine work, but then also breathwork, the intense breathwork you did?

    27. SB

      Plant-

    28. LH

      Which I call it more of a spiritual breathwork experience probably.

    29. SB

      Look, I think the plant medicine was the first time I understood that I have trauma from my childhood.

    30. LH

      Wow.

  7. 12:56 – 17:30

    Privilege, evolution, and choosing self-work (including a story about Jeff Bezos)

    1. SB

      And the universe does these things and, and, you know, I wanna say this to you because I'm sure people who are watching this, you know, they'll hear my story, they'll, you'll talk about my business at certain points, and they'll be like, "Oh, it's easy for this guy to say."

    2. LH

      Mm.

    3. SB

      You know? You, you knew me when I wasn't successful, but, like, they're like, "Oh, now he's successful so he can..." I wanna admit that. I have the freedom of having the time to do this self-work.

    4. LH

      Uh-huh.

    5. SB

      I have the freedom of not having to worry about a mortgage.

    6. LH

      Right.

    7. SB

      I have the freedom of being able to pay my medical bills. I have that freedom.

    8. LH

      Yeah.

    9. SB

      And I don't wanna not acknowledge it. I am privileged in that respect in what has happened in my life. But I've also had the, the opportunity to ask one of the most successful men in history a question of what does he want. And I'm gonna say who it is, 'cause he usually doesn't... People misconstrue different things. Jeff Bezos cares deeply about people.

    10. LH

      Mm.

    11. SB

      I've had an opportunity to spend time with him. He cares deeply about people.

    12. LH

      Mm-hmm.

    13. SB

      He's provided more jobs than anyone during COVID.

    14. LH

      Wow.

    15. SB

      He raised minimum wage when the government wouldn't do it for all his employees. He does a lot of good for the world. And because he's so successful, sometimes people want to assume certain things. But at... The man himself cares.

    16. LH

      And when you asked him, "What do you want?" what'd he say?

    17. SB

      I got a cheat code that I wanna share.

    18. LH

      [laughs] Okay.

    19. SB

      I looked at him and I said, "Jeff, what do you want?" Like, one of the most commercially successful people ever. What do you want? And he told me he wanted to evolve.

    20. LH

      Personally?

    21. SB

      Personally. He wanted to be a better friend, a better father. He wanted to grow in intimacy.

    22. LH

      Wow.

    23. SB

      He said, "I want to evolve as a human." And I realize you don't need $200 billion to do that. 'Cause when I was at Hoffman, all walks, shapes, and sizes. You know, when you- when I go to Sedona, all walks, shapes, and sizes.

    24. LH

      Mm.

    25. SB

      It is a personal decision of choice to choose yourself.

    26. LH

      Mm.

    27. SB

      To do self-work.

    28. LH

      Yeah.

    29. SB

      And the most gratifying thing of the last two years for me is I've had a lot of success, and I've had more hardship and pain than I've ever had in my entire life.

    30. LH

      Wow.

  8. 17:30 – 19:50

    Family healing: unconditional love, generational trauma, and parenting differently

    1. SB

      And then, and then you asked me family-wise.

    2. LH

      Mm-hmm.

    3. SB

      I think the greatest lesson I've learned is that family should have unconditional love, and you shouldn't be afraid to say it. You know? Like, I grew up in a family with unconditional love.

    4. LH

      Mm-hmm.

    5. SB

      But I think because of certain fears and everything, my grandparents are Holocaust survivors. My dad grew up with parents who had such trauma.

    6. LH

      Mm-hmm.

    7. SB

      You know, my mom's dad died when she was 11. Her mom really had nothing. Like, they grew up with a lot of trauma in a really hard world, and I refused to see that I was getting any of that because they gave me a better life. So I just thought, oh, I'm first generation that has this good life, so I should shut up. Two generations ago it was worse, then it was better, and I got it the best.

    8. LH

      Mm-hmm.

    9. SB

      But no, we pass this stuff on. Rashi says the greatest trauma that we have is not our own.

    10. LH

      Mm.

    11. SB

      You know? And I, I just feel like that's what I learned. I learned that I don't have to hide. I can look across, and even if people don't see, or they're afraid, or they're going through their own stuff, love people where they're at and love them unconditionally.

    12. LH

      Mm-hmm.

    13. SB

      I've had so many friends talk to me about their parents or their relationship with their siblings, and they're so mad at them for not understanding them.

    14. LH

      Mm-hmm.

    15. SB

      But are, are you mad at them for not understanding?

    16. LH

      Yeah.

    17. SB

      Or are you mad because you're triggered by something that they're doing that you haven't settled inside yourself?

    18. LH

      Right.

    19. SB

      You know? And I've just gotten to this point where what my work is with my family is just to love unconditionally.

    20. LH

      Mm-hmm.

    21. SB

      And, and to be okay where someone else is at, and allow them to be where they're at, and, and let them love you.

    22. LH

      Yeah.

    23. SB

      You know? And-

    24. LH

      Mm-hmm

    25. SB

      ... and when you make mistakes, 'cause you will, you'll be triggered-

    26. LH

      Mm-hmm

    27. SB

      ... and you'll, you'll burst, and you'll screw up, and you'll everything else, just give yourself the grace of, of course, that's my human experience.

    28. LH

      Right.

    29. SB

      Everyone in the world is suffering. I'm allowed to suffer, too.

    30. LH

      Yeah.

  9. 19:50 – 25:44

    Cleaning the ego (not killing it): releasing shame and embracing the soul

    1. SB

      Just be like, "You're enough. You know, you, you always were. You're strong." And, um, this teacher, Chess, he said something to me really beautiful. You know, when I went in, I'd done some work with other healers in Sedona. I, I did a week of heal- like, working with healers, and I've decided ... Actually, you were one of the people who inspired me. I forgot to tell you this. I saw you do Wim Hof.

    2. LH

      Mm-hmm.

    3. SB

      And I decided that why should I just do Hoffman this one year? I should do something every year.

    4. LH

      Absolutely.

    5. SB

      One week, no phone, no emails, where I just do something for my betterment of myself. So this year I went for a week to Sedona, and I, I did this program, Sedona Soul Adventures. This amazing woman designs this program where you can meet up with different healers that she knows are good. Uh, she saw me, and she's like, "You're younger than most people who come here." [laughs]

    6. LH

      [laughs]

    7. SB

      Most people usually figure this out later.

    8. LH

      Yeah.

    9. SB

      But, um, I think I wanna do Wim Hof next year. I wanna do something to betterment myself. And, and when I got to this breathwork session, I was of the mind of I have to kill the ego, and-

    10. LH

      Oh

    11. SB

      ... and Scooter must be my ego. I have to kill it, and when I leave here, I'm only gonna be Scott.

    12. LH

      Mm.

    13. SB

      And then we started to talk, and he said, "Why? Look at how beautiful this life is that this part of you built. Look at how much good in the world this part of you has done. Look how many people depend on you, and you depend on them, and-

    14. LH

      Mm

    15. SB

      ... there's a beautiful part of this. The ego has to be cleaned, not killed."

    16. LH

      Ooh.

    17. SB

      "You have to forgive yourself for things, these deep down secrets that you have, that you're carrying your shame. Just clean it and let it go, and then love what this part of you is. However," and this is the most beautiful thing he said to me. "The ego must be cleaned, but the soul is perfect."

    18. LH

      Mm-hmm.

    19. SB

      And he said, "And the soul should never be humble." He said, "When you get to a place where you're seeing your true soul, love it like a king. Love it like a queen."

    20. LH

      Yeah, it should shine.

    21. SB

      Yeah, like, don't have any shame. Doesn't mean you're better than anybody else. But embrace yourself like Fifth Agreement talked about. You're perfect.

    22. LH

      Mm.

    23. SB

      This idea that nobody's perfect so that we can live in our shame and use it as an excuse, no, let that go. A child walks into the room, and they mess up, and they cry, and they scream, or they get into a fight with another kid. They don't come back the next day and hold a grudge.

    24. LH

      Yeah.

    25. SB

      They don't hold ... They don't even talk about what happened.

    26. LH

      Right.

    27. SB

      They're onto the next one. And if you look at every major religion from Buddhism to Judaism to Christianity... I'm not Christian, but let me tell you something. I love learning about it.

    28. LH

      Mm-hmm.

    29. SB

      Jesus was asked, "Show me God." He said, "Look at the child." Every major religion says the same thing. We get away from this, and then we, we spend, like, the first 40 years of our life, or 50, learning, learning, learning. And then we spend the second half of our life, if we do it right, unlearning.

    30. LH

      Mm-hmm.

  10. 25:44 – 29:29

    Business lessons from public criticism and a new approach to deals

    1. LH

      And, and where do you feel the most naked in your life currently?

    2. SB

      My family life.

    3. LH

      Yeah.

    4. SB

      You know, it's like, it's funny, like in the last couple years I've been attacked publicly in my business life. First time that's happened. It was interesting. It was like, before, it was like nothing. It was only good stuff.

    5. LH

      Yes.

    6. SB

      And then overnight, that changed. And it was an interesting lesson because, you know, at first you can choose to be angry, you can choose this, and, "Oh, that's not true," or, you know, all this different stuff. But you can choose to say, "Well, what role did I play in this moment?"

    7. LH

      Mm-hmm.

    8. SB

      You know, what role did I play in this coming about? Was I arrogant enough to think this wasn't gonna happen? You know, and where I choose to look at it in business is I've kind of released that, of like, okay, it is what it is, but I also know that it isn't true, and I'm loved by so many people in my business life, and I have great relationships. And when other people are saying something about me, it usually has more to do with them.

    9. LH

      Mm-hmm.

    10. SB

      Or a story that they know that isn't my story. But when I did my most recent deal with my company, I took those lessons.

    11. LH

      Mm-hmm.

    12. SB

      And what I realized is I need to include every single person in the success so that everyone feels good. There can't be 7 out of 10 that feel good.

    13. LH

      Right.

    14. SB

      10 out of 10 have to feel good.

    15. LH

      Right. So I've known you for, I think, eight or nine years, I think. I, I think we met originally at South by Southwest in Austin.

    16. SB

      Yeah, we hooked-

    17. LH

      Which would be this week, like nine years ago or something.

    18. SB

      Nine years ago. Yeah.

    19. LH

      Maybe it was 10 years ago. I can't remember. But Adam, your brother, uh, introduced us. Um, yeah, we play ball, and I, I've known you and seen your career and your growth and, you know, the things that you've done in business for the last nine years. And you were extremely talented and on the rise then, but you weren't worth as much as you are now, obviously financially. And you did many deals over the last nine years, right? There were many deals you did a certain way. And then, and now it's, it's public that you just sold your company for over a billion dollars, um, to the, what's the brand? HYBE, is it what it's called?

    20. SB

      HYBE.

    21. LH

      HYBE.

    22. SB

      Mm.

    23. LH

      Which kinda owns, like, the K-pop conglomerates and all that stuff.

    24. SB

      Chairman Bang, great guy.

    25. LH

      Yeah. And so you had been building for years. What were the ways that you were doing deals before versus the way that you did them now? Because I also know that you, you gave s- 50 million of stock to your own employees once you did this deal, which I'm not sure if you did something like that before.

    26. SB

      Well, I never sold the company before. I'd sold pieces here, and they bought it back and stuff, and sold other things. I think in the past I'd done deals where some people knew what was going on and other people didn't.

    27. LH

      Meaning like some people knew, like, what the deal was or-

    28. SB

      Yeah, exactly.

    29. LH

      Gotcha.

    30. SB

      Like, like for example, when I gave stock away, when I gave my s- some of my stock away, I gave it to my artists and my employees and former employees, and friends who helped me get there.

  11. 29:29 – 36:36

    Forgiveness and meaning-making: Joseph’s story, gratitude for pain, and partnership

    1. SB

      And you can choose when people don't agree with you to say, "Screw them," or you can choose to say, "What can I learn from this?" I always look at the story of Joseph and the technicolor dream coat.

    2. LH

      Mm.

    3. SB

      You know, his brothers were jealous that he was his dad's favorite, so they pretended that he had died and actually sold him into slavery.

    4. LH

      Right.

    5. SB

      Later on, really hard life, in and out of jails. He was a seer. The Pharaoh of Egypt hears there's this seer in the jail. They bring him out, and with the famine, he like tells the Pharaoh what to do. He becomes number two to the Pharaoh.

    6. LH

      Right. That's crazy.

    7. SB

      I mean, this guy was one of those powerful people ever at that time. And then his brothers come into Egypt trying to do some business, and he sees them and he has them arrested, knowing the rest of the family would come.

    8. LH

      Mm.

    9. SB

      And he brings them in front, and they're like, "Why are we in front of the number two guy?" They're so scared.

    10. LH

      [laughs]

    11. SB

      And he says, "You don't recognize me, but I'm your brother Joseph."

    12. LH

      Wow.

    13. SB

      And they're like, "We are screwed." We destroyed this guy. We sold him into slavery. And he said, "If it wasn't for you and what you did, I would have not had the hardships and the life and learning that I had, and I wouldn't be here."

    14. LH

      Wow.

    15. SB

      "So I'm not gonna hurt you. I'm actually going to take care of you and your families forever."

    16. LH

      Oh, my gosh.

    17. SB

      And it's just how you-

    18. LH

      Oh

    19. SB

      ... choose to look at life.

    20. LH

      Mm.

    21. SB

      You know, I'm grateful to those that hurt me.

    22. LH

      Mm.

    23. SB

      I'm grateful, and I have to acknowledge that in some ways, people feel hurt by me. Doesn't mean that I did it on purpose. It doesn't mean that they're trying to hurt me on purpose.

    24. LH

      Right, right.

    25. SB

      But I'm grateful for the role that they play in my journey. And trust me, there are times and certain people that I'm like, "Mm."

    26. LH

      [laughs]

    27. SB

      You know? Like-

    28. LH

      Yeah

    29. SB

      ... that, that fire comes out. Doesn't mean I gotta be best friends with them. I don't have to take care of their families.

    30. LH

      Yeah.

  12. 36:36 – 40:42

    Money, giving, and not becoming trapped by success

    1. LH

      That's beautiful. Going back to the business stuff, there's a quote that Jim Carrey says that I love. I'm gonna ... I, I don't have it exactly, but it's something about, "I wish everyone became rich and famous and realized that it's not the key to happiness." From your journey, you know, since I met you, you know, you were worth tens of millions probably nine years ago, but now you're worth a lot more. And on your journey of accumulating more wealth and, and bringing more money into your life, what have you learned about money? What does it actually give you versus what does it not give you? And does it bring you happiness?

    2. SB

      It's how you choose to see money

    3. LH

      Mm-hmm

    4. SB

      ... like everything in your life. If you, if you wanted to go swimming in the lake, and the next day you come out and the lake is frozen over, you can choose to be mad or you can choose to go ice skating.

    5. LH

      Mm.

    6. SB

      You know? Like, it, it is how you choose to look at what you're given. Money is an avenue to freedom if you allow it to be. Um, if you are obsessed with accumulating more and more and more and more, then you are trapped by money.

    7. LH

      Mm.

    8. SB

      If you are obsessed with not allowing it to leave you, then you are trapped by money. If you look at money as, "This is my avenue to actually i- implement more time into my life, more joy into my life," then money can be very freeing. You can say, "I have enough money to go to Sedona this week and work with healers."

    9. LH

      Wow.

    10. SB

      "I have enough money to take my loved ones on a vacation they can never have and see joy on their face."

    11. LH

      Mm.

    12. SB

      You know? "I have enough money to surprise somebody and buy them some merch," you know, at a show or, you know, do something out of kindness. Giving is an incredible thing, and you can do a lot of that with money. But you don't need it either because a lot of these things, you don't need money to implement them. Money just takes other pressures off if you allow to look at it that way. I also truly believe that when I give money or lose money, as long as my intent is correct, it will be returned to me. I actually saw that in the breathwork.

    13. LH

      Really?

    14. SB

      There's no-

    15. LH

      What do you mean, what do you mean if you lose money?

    16. SB

      Yeah. I- in the past if you like ... You're doing a deal and you feel like you're overpaying somebody.

    17. LH

      Okay.

    18. SB

      But if you go inside yourself and you say, "I'm at peace with this," then I truly believe the universe will return it to you.

    19. LH

      Interesting.

    20. SB

      I don't believe in ... I can lose anything at this point because, like, the more you do work, the more you realize you have enough. My kids.

    21. LH

      Mm.

    22. SB

      You know? Like, that's, that's my priority. I mean, it's them and continuing to learn myself and get my kid right inside of me.

    23. LH

      Mm. The inner kid. Yeah.

    24. SB

      Yeah, the inner kid.

    25. LH

      Gosh, that's so key.

    26. SB

      And, and [clears throat] and find more joy and keep learning. I think one of the mistakes I made over the last year since leaving Hoffman is I depended on it too much. I had all these amazing tools, and I was, like, using them and using them, using them. And when I read Untethered Soul by Michael Singer, he talks about this concept that we almost sometimes overuse self-work as a mechanism to continue touching the thorn, con- con- continue to stay close to our trauma.

    27. LH

      Mm.

    28. SB

      Because-

    29. LH

      As opposed to process it and, and move on.

    30. SB

      Yeah. So if you, if you hurt your ankle, and you put a brace on your ankle, and you play basketball with a brace every single day for the rest of your life, you're thinking about your ankle-

  13. 40:42 – 1:14:01

    Presence as the core skill: trauma-driven vigilance, rebuilding now, and “why not you?”

    1. LH

      Mm. What were you al- what were you focused on as opposed to being present?

    2. SB

      I was-

    3. LH

      The past or the future?

    4. SB

      My trauma ... I mean, Holocaust surviving families is you hear stories since you were a little boy of all these people dying, and ... Little boy or little girl. Like, all these people died, and it's on you. Never again.

    5. LH

      Wow.

    6. SB

      I was five. I can't even remember not knowing about it. So every single day of my life, I woke up and I said, "Today's the day it might be taken away."

    7. LH

      Mm.

    8. SB

      Every single day I woke up saying, "How could it be taken away?" So I had to keep building to protect, to protect. I wasn't building for me. I think p- certain people who didn't know me misunderstood, but I was building 'cause I felt like I needed to be prepared to protect.

    9. LH

      So like-

    10. SB

      Protect what? Anything.

    11. LH

      Yeah.

    12. SB

      Any trauma, any bad things. When Manchester happened at the Ariana show-

    13. LH

      Mm-hmm

    14. SB

      ... a lot of people were sad and crying and everything else, but I wanted to go do a show right away. I wanted to strike back because my entire life I'd been preparing for moments like that in my trauma.

    15. LH

      Mm.

    16. SB

      That was good for me in that moment, to be someone who could do that, and Ariana's courage in that moment was beyond. But I also ... I'm allowed to live in a world where there isn't that coming.

    17. LH

      Yeah.

    18. SB

      My kids need their dad to just be there.

    19. LH

      Mm-hmm.

    20. SB

      And not be saying, "We need to prepare for the storm." Doing this work allowed me to just say, "Bad things might come."

    21. LH

      Yeah.

    22. SB

      "But they're not here right now, and they don't exist yet."

    23. LH

      So you can be present and prepared.

    24. SB

      'Cause the present's the only thing we have.

    25. LH

      That's true.

    26. SB

      You know? It gave me the gift of being someone who could be prepared, but I've learned to be present. I've learned to put down my phone and enjoy the day.

    27. LH

      Mm-hmm.

    28. SB

      And understand, yeah, I could tell myself a story and compute it all, and something scary might be coming, but it's not here right now.

    29. LH

      Mm.

    30. SB

      Why am I not enjoying this?

  14. 1:14:01 – 1:19:19

    Three truths, being seen, and redefining greatness as being here

    1. LH

      Yeah. That's beautiful, man. I've got this question I've asked you a few times before called the three truths.

    2. SB

      Okay, let's do it.

    3. LH

      And now you got a different perspective in your life. Imagine it's your last day many years away from now on this earth. You live as long as you wanna live, but it's your last day.

    4. SB

      Mm-hmm.

    5. LH

      And you've accomplished everything that you want to accomplish, whether it's taking over business world or being present with your family, whatever it is, you've accomplished it, you've lived it. Uh, but for whatever reason, all of your work has to go with you or go somewhere else. All your content, your message-

    6. SB

      Mm-hmm

    7. LH

      ... social media, this interview, it goes somewhere else. No one has access to your information anymore. But you get to leave behind to the world a piece of paper and a pen and write down three things you know to be true from all the lessons you've learned. And this is all we would have to remember you by from your, your knowledge, your wisdom.

    8. SB

      Mm-hmm.

    9. LH

      What would you say would be those three truths?

    10. SB

      Well, I'm dying, so it's less about me and what I need, and what I can give to the world. So I would, number one would be I love you.

    11. LH

      Mm-hmm. Okay.

    12. SB

      I want the people left behind to know that I love them.

    13. LH

      That's nice.

    14. SB

      Number two, I'd want them to know that they are enough. And number three, I would tell them the journey is perfect, enjoy the journey.

    15. LH

      Beautiful.

    16. SB

      You know, it's funny, um, when you asked me that question, I thought it was gonna go in a different direction, and it actually led me to one of my deepest, darkest fears.

    17. LH

      What's that?

    18. SB

      Uh, it, y- you, I thought you were gonna say something to the effect of, like, you're on your last day, and what do you hope happens in that last day? Like, what do you hope someone gives you or you give someone else?

    19. LH

      What do you hope?

    20. SB

      Well, I was thinking about it, and, um, that's where the I love you came from.

    21. LH

      Uh-huh.

    22. SB

      But I realized that saying that I told you earlier, that we all are doing something from either love or craving love, and I think my hope on my last day is, without me having to say I love you, someone looks at me and truly says, "I love you."

    23. LH

      Hmm. That's beautiful.

    24. SB

      You know? It's that I don't wanna have to ask for it. I hope that on my last day-

    25. LH

      Oh my gosh

    26. SB

      ... I'm, I'm seen and loved for exactly who I am.

    27. LH

      Yeah. We all just wanna be-

    28. SB

      That's the w-

    29. LH

      We want, we wanna be seen, celebrated, and loved.

    30. SB

      Mm-hmm.

  15. 1:19:19 – 1:21:56

    Bonus segment: the journey over the destination, rest cycles, and kids as the real legacy

    1. LH

      If you got value from that, then go ahead and stick around for more coming up right now. How do you then... I mean, that's not sustainable for 20, 30 years to be tired and do this every day, is it?

    2. SB

      We talked, I think, last time about my favorite poem, Ithaca.

    3. LH

      Mm-hmm.

    4. SB

      And the idea of this poem, which I love so much, it's not about... At the end it says, "If you get to Ithaca..." Excuse me. "If you get to Ithaca and you find her tired, she did not cheat you."

    5. LH

      Mm.

    6. SB

      'Cause it was never about reaching Ithaca, it was always about the journey.

    7. LH

      Right.

    8. SB

      I truly believe that. I think life is kind of ups and downs, ups and downs. And you're never truly gonna be content, and you're never tr- always gonna be sad.

    9. LH

      Mm.

    10. SB

      And you go up and down-

    11. LH

      Yeah

    12. SB

      ... and you try to make the adventure as exciting as you can. And I'm just someone who I'm never complacent, and my mind stirs, and I stay up at night and I wonder. And being tired is okay, you know what I mean? Like, it- it's, it's like when you're on that court-

    13. LH

      Right. Yeah

    14. SB

      ... and- or you... And I saw you on your Instagram story trying to, you know-

    15. LH

      [laughs] Squat it out

    16. SB

      ... show those squats.

    17. LH

      Yeah, man. [laughs]

    18. SB

      At the end of the day, what are you doing? You're tiring your body-

    19. LH

      Yeah

    20. SB

      ... so your body can rest and then get stronger.

    21. LH

      Yeah.

    22. SB

      So I get tired, and then I take a break. You know, I'm gonna take this next two weeks and I'm gonna rest my mind, I'm gonna rest my body, and I'm gonna come back strong next year.

    23. LH

      Mm.

    24. SB

      And I go in that cycle.

    25. LH

      Yeah.

    26. SB

      And, you know, first and foremost, though, now at this point in my life, my life is about my kids. Um, so the question is whether I'm tired, it's more would there- is there anything that would make me quit? And the only thing that would make me quit is my kids.

    27. LH

      Mm.

    28. SB

      Like, I, I think the only thing that would stop me is if my kids said, "Daddy"-

    29. LH

      "We want you around more."

    30. SB

      Yeah.

  16. 1:21:56 – 1:26:49

    Balancing ambition with home life: boundaries, perspective, and changing industry role models

    1. LH

      What do you think's the biggest challenge, um, for you right now, then?

    2. SB

      Balance.

    3. LH

      Hm.

    4. SB

      Yeah, my, my biggest challenge is balance. My biggest challenge is how do I continue to succeed and achieve on the level that I've been going for all these years, but still be a good husband to my wife, still be a good father to my kids?

    5. LH

      Yeah.

    6. SB

      And, and to do that, it's not... Like, I'm good about getting home, but I need to get better about being present when I'm home.

    7. LH

      Taking the phone and throwing it in the other room.

    8. SB

      100%.

    9. LH

      Because you've got the biggest artists in the world, and when they call you, you can't just say-

    10. SB

      Yeah, and I'm also-

    11. LH

      ... "Can you put them aside?"

    12. SB

      I'm also a workaholic.

    13. LH

      Yeah.

    14. SB

      You know? So it's about-

    15. LH

      But you wanna do it, too.

    16. SB

      Yeah.

    17. LH

      Yeah.

    18. SB

      It's, it's about finding that balance that, which I struggle with every day.

    19. LH

      Mm-hmm.

    20. SB

      And, um, one of my favorite stories... See, I don't know if w- I should have watched our interview. Remember what I said before-

    21. LH

      It's all right. It's all right

    22. SB

      ... and what I did.

    23. LH

      We got a lot of new people on here who probably listen, so.

    24. SB

      Yes. Look, my wife is the founder of Fuck Cancer.

    25. LH

      Mm-hmm.

    26. SB

      Um, and now she has a, a new thing she's also doing called Mother Lucker-

    27. LH

      I saw the, yeah

    28. SB

      ... which is right on brand.

    29. LH

      Yeah, yeah.

    30. SB

      Um, and one day I came home and, um, you know, we were g- we were going through something really rough with, with one of my clients, and about four days in a row I was coming home stressed out, and I kept bringing it to bed. And I was stressed out-

  17. 1:26:49 – 1:33:33

    Patience, validating feelings, and learning to ask for help

    1. SB

      Yeah.

    2. LH

      You kinda got through it. What would you say is the biggest lesson you learned in the last, you know, 12 months since then? Either personally, business, anything.

    3. SB

      Well, look, last year I had to keep a lot to the vest because it was a lot of planning.

    4. LH

      Yeah.

    5. SB

      But now seeing it come, you know, recently we just found out we got an Album of the Year nomination and-

    6. LH

      Mm-hmm

    7. SB

      ... you know, for the Grammys. And I think when it comes to the whole Justin thing, one, it's a testament to him.

    8. LH

      Yeah.

    9. SB

      Um, I think, you know, I, I've been given a lot of credit in his success, but when you talk about someone who's going what he's going through, for a year and a half I failed. I tried every day to turn things around. I failed. And when it finally turned around is 'cause he made a conscious decision to change. Um, and he deserves the credit, uh, because it would not have changed if he hadn't, as a man, said, "We gotta go for it."

    10. LH

      Right.

    11. SB

      And I was there to support him.

    12. LH

      Mm-hmm.

    13. SB

      But as a man he made the decision, and he's lived up to his word.

    14. LH

      Yeah.

    15. SB

      Um, I, I would say the two things I've really learned are, one, um, patience. Understanding that once you stick to a plan, don't let the body shots throw you off your plan.

    16. LH

      Mm.

    17. SB

      You know, people are gonna say things, but they don't know your plan. They don't know what you know, and they're gonna be knocking you in the body. You just stick to your routine.

    18. LH

      Yeah.

    19. SB

      You just stick to your team because it was two years that I had a plan rolled out of what we were gonna do, and during those two years people just took shot and shot and said, "Oh, it's over," and this, that. But we stuck to our plan-

    20. LH

      Wow

    21. SB

      ... because we knew what we knew. And then we've come full circle to this amazing comeback and sold-out stadiums-

    22. LH

      It's, yeah

    23. SB

      ... and Grammy nominations. And the second thing, um-

    24. LH

      How many nominations is he up for right now?

    25. SB

      He has four, but he's two out of the big three.

    26. LH

      That's crazy.

    27. SB

      So, uh, Album of the Year nomination and Song of the Year nomination. Um, and the other thing that I've really learned, uh, was the idea that you can't... You can't take away someone's justification for their feelings. You can't tell someone, even if it's irrational to you and flat out wrong, if someone feels a certain way you can't force them to ma- to feel the way you feel, and you can't write off their feelings. And I go back to the election again, I think that's what happened.

    28. LH

      Mm.

    29. SB

      Um, you know, with my clients there are times all the time where I'm just like, "That's just flat out wrong." And the old-

    30. LH

      To your clients you say this to them?

  18. 1:33:33 – 1:39:38

    Wealth goals shifting: redefining “rich,” happiness, and helping the team win too

    1. LH

      Did you always envision yourself, uh, having the financial success you do have? And how did you develop your mindset to generate such wealth, a, an abundance that you create for yourself?

    2. SB

      [laughs]

    3. LH

      'Cause not everyone has that mindset, you know. Did you come... Did your parents teach you this or did you-

    4. SB

      No. It's funny, I, someone asked me that. I've never, in my entire childhood I never had a conversation about money with my parents.

    5. LH

      Mm.

    6. SB

      I never understood. They never talked to me about taxes or saving or-

    7. LH

      Right

    8. SB

      ... I just n- we never did that. We did talk about being rich. Um, I still remember to this day my dad told me, you know, I wasn't a trust fund kid. We grew up great middle class family, like, great neighborhood, but, but we, there was no trust fund waiting for me.

    9. LH

      Right.

    10. SB

      And there were kids in my school who, like my best friend arrives in town today and his, his par- dad was the cab driver, his mom was the housekeeper and there was definitely no trust fund there.

    11. LH

      Yeah.

    12. SB

      And then there were other kids who had huge trust funds. And, um-

    13. LH

      All in the same school

    14. SB

      ... all in the same school. It was public school. And my dad told me, "If anyone ever asks you if you're rich, say yes." I was like, "What?" And he goes, "Tell them you're rich with love. You got everything you ever need."

    15. LH

      Mm.

    16. SB

      And that was the mentality they raised us with. It was like, if you have that, everything else is house money. You know, you're, you're, you're in Vegas and you're playing with house money now.

    17. LH

      Yeah.

    18. SB

      I, and now that I have Yale and my two s- my two sons, I feel like I'm playing with house money.

    19. LH

      Mm.

    20. SB

      So the, the working for wealth and everything else, did I ever think I'd get here? I hoped. You know, when I was, when I was 20 years old I wanted to be a billionaire.

    21. LH

      Yeah.

    22. SB

      Um, when I was 22 I realized making 10 grand was really hard.

    23. LH

      [laughs] Yeah.

    24. SB

      So I reassessed everything-

    25. LH

      Okay

    26. SB

      ... and I met a guy who I, uh, who I admired, and I said, "What do I need?" And he gave me a number. Um-

    27. LH

      What do you need for what?

    28. SB

      To have his life.

    29. LH

      Gotcha.

    30. SB

      To have the success of his life-

Episode duration: 1:39:39

In the uListen app, the transcript lights up word by word as you listen. Get uListen

Transcript of episode apO2usKOYp8

Get more out of YouTube videos.

Read along on your phone, search it beside the video, or ask your favorite AI app what was said.

iOSAndroidClaudeChatGPTChrome