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Lewis HowesThe SURPRISING SECRETS To Influence Anyone Using Your MIND | Lior Suchard & Lewis Howes
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70 min read · 14,405 words- 0:00 – 0:41
Turning skeptics into publicity: why doubt still helps the show
- LSLior Suchard
In different, different places, I met other people, and I did something. In a show or in a group or something, and they say, "Oh, you're that guy that he's keep talking about all the time, right?" So you see how from negativity-
- LHLewis Howes
Yeah
- LSLior Suchard
... so, so the, this is the best PR. The skeptical are my unpaid publicists.
- LHLewis Howes
Yeah.
- LSLior Suchard
They talk about the experience. It doesn't matter if they talk good or bad, as long as they say my name correctly. [upbeat music]
- 0:41 – 2:33
What he thinks he does: understanding how people think (not what they think)
- LHLewis Howes
What is it you think you do?
- LSLior Suchard
Well, uh, I use, I describe it as using as my five senses to create the experience of more senses. Uh, I know how people think. I don't know what you're thinking, I know how you're thinking.
- LHLewis Howes
Mm.
- LSLior Suchard
And I-
- LHLewis Howes
Based on what?
- LSLior Suchard
Based on principles of underground psychology and non-verbal communication, um, understanding how, I know, I know the process of thinking.
- LHLewis Howes
And what's the process of thinking?
- LSLior Suchard
Ah. The process of thinking is different from per... You, you want me to show you what's the process of thinking?
- LHLewis Howes
Sure.
- LSLior Suchard
I'll give you an ex- Give me your phone.
- LHLewis Howes
Okay.
- LSLior Suchard
Let's try, try something.
- LHLewis Howes
You mean open it?
- LSLior Suchard
Yeah, open it. Open it. And what I'm going to do, uh, I don't want you to see this, so I'm gonna go to a website that you know. Tell me if you've heard of this.
- LHLewis Howes
Google.
- LSLior Suchard
Exactly. Wow, you read my mind. This is unbelievable.
- LHLewis Howes
[laughs]
- LSLior Suchard
It's really... One second. Why it's not...? Okay. Okay, I'm, and I'm going to search something here-
- LHLewis Howes
Mm-hmm
- LSLior Suchard
... uh, which you, uh, know. I mean, just look here. Just, just look here. Uh, okay. I think that, uh, this will be nice.
- LHLewis Howes
[laughs]
- LSLior Suchard
One second. Um, I hope this works. I really hope this works. If not, we'll do it again.
- LHLewis Howes
Mm-hmm.
- LSLior Suchard
I don't know. You know what? We'll leave it, we'll leave it for something else. I'll, I'll, I'll leave it here.
- LHLewis Howes
Okay.
- LSLior Suchard
I'll leave it here.
- LHLewis Howes
Okay.
- LSLior Suchard
I'll, um, let me work on it. I'll do it again in a few seconds.
- LHLewis Howes
Okay.
- LSLior Suchard
So go, let, let's continue talking and then I'll do it.
- 2:33 – 5:43
Dice mind-reading demonstration: tracking choices and patterns
- LHLewis Howes
Okay. Um, how do you, uh, how do you really start to understand people with the five senses?
- LSLior Suchard
Well, uh, you know how I open my show, I tell people I use three techniques: mind reading, mind influencing, and bullshit. So-
- LHLewis Howes
[laughs] Right, right
- LSLior Suchard
... so I use, I use a variety of, of techniques. Sometimes it's hard to explain exactly what I do, how I do. It's, if you think about it, it's very simple. I mean, if I give you, if I give you a dice and tell you put it in your hand-
- LHLewis Howes
Yeah
- LSLior Suchard
... and, uh, shake it. Shake it. And, and, and you don't know, you don't know what the number is, because nobody knows the number. I, and I don't know the number.
- LHLewis Howes
Yeah.
- LSLior Suchard
But if you look at the number, I, I mean, if you, exactly, if you finish, and you look at the number, yes? Now you looked at the number. Now you're starting to transmit.
- LHLewis Howes
[laughs]
- LSLior Suchard
Now, or I don't know if this is the transmit, but [laughs]
- LHLewis Howes
We turn it off. We turn it off.
- LSLior Suchard
Turn it off, turn it off.
- LHLewis Howes
[laughs]
- LSLior Suchard
But, but, but because I learned-
- LHLewis Howes
Uh-huh
- LSLior Suchard
... you got it?
- LHLewis Howes
Yeah.
- LSLior Suchard
Because I learned how people... You think of six, I think.
- LHLewis Howes
Yeah.
- LSLior Suchard
Yes?
- LHLewis Howes
Yeah.
- LSLior Suchard
So do it one more time, but do it under the table.
- LHLewis Howes
[laughs]
- LSLior Suchard
Under the table so now it's completely... So really, this is nothing to do with luck. I don't know the number on the dice.
- LHLewis Howes
Yeah, yeah.
- LSLior Suchard
But if you go like this, and you take a little peek, take a little peek. You got it? So now I can, now I know it's a two.
- LHLewis Howes
[laughs] Yes.
- LSLior Suchard
And one last time, just to make sure it's, uh... You know what? We can do it here on the table.
- LHLewis Howes
Okay.
- LSLior Suchard
So I'm g- I'll turn my back, you choose a number, make a choice, and cover it-
- 5:43 – 6:42
Reading vs influencing: the “pink elephant” and poker-tell framing
- LHLewis Howes
Now, how are you influencing that? Or how are you-
- LSLior Suchard
That's not influencing, that's reading
- LHLewis Howes
... how are you knowing that I'm gonna be thinking that next number? Or is it, is it, is it thinking I'm gonna be thinking that?
- LSLior Suchard
Well, you know, when you-
- LHLewis Howes
Or is it once I've chosen it, then you realize?
- LSLior Suchard
It's like, it's like when, when I tell you, uh, for example, uh, don't think of a pink elephant.
- LHLewis Howes
Mm-hmm.
- LSLior Suchard
You immediately think about it, and all the viewers right now are thinking of a pink elephant.
- LHLewis Howes
Right.
- LSLior Suchard
So the same thing. When you watch the number four, you can't think of three You can think of five. And I know it's like a po- poker tell.
- LHLewis Howes
Yeah.
- LSLior Suchard
When you look at it, I know it's a four, I know it's a three, I know it's a two. I know, I, during the years, I-
- LHLewis Howes
You've practiced it enough
- LSLior Suchard
... practiced. It's, it's all about... It's like, it's like playing a piano, you know? Everybody can learn to play a piano, but not everybody will be Mozart.
- LHLewis Howes
Mm.
- LSLior Suchard
So I mastered the whole concept of understanding how people thinks.
- LHLewis Howes
Now, if it's a, if it's a one through six, it'd be easier than one through 100. So is it-
- LSLior Suchard
Same principle, just-
- LHLewis Howes
Really?
- LSLior Suchard
Same principle, just gotta be more sensitive.
- LHLewis Howes
What?
- LSLior Suchard
So, so-
- LHLewis Howes
Suppose a one through 100 dice, theoretically
- 6:42 – 8:41
Mentalist vs magician: belief, ambiguity, and the ‘is it real?’ effect
- LSLior Suchard
... so for example, for example, uh, in my show, I have an act where I have someone hold the coin in one of the hands, and I guess which hand is the coin every time. And it makes the audience laugh because I talk about body language. But somewhere inside their m- mind, they're saying, "Okay, it's a 50/50 chance," so you know. And then I bring 30 people on stage.
- LHLewis Howes
Mm.
- LSLior Suchard
And now you have one to 60, and one of them is holding the, the coin, and now it's much more difficult, but I'm looking at them, and I point to a person, and that person usually holds the coin. So it's a real- So it's the same concept. You know, before the, before we start shooting, we talked about a magician versus-
- LHLewis Howes
Mm-hmm
- LSLior Suchard
... mentalist.
- LHLewis Howes
Mentalist, yep.
- LSLior Suchard
And I thought about what to tell you about that. When you watch a magician show, uh, you are amazed, you're blown away, just like here. You go, "Oh, my God, how did it happen? How did you know it? What's going on?" But you know somewhere deep inside your mind that he didn't kill the girl, saw her in half-
- LHLewis Howes
Right, right
- LSLior Suchard
... and then brought her back, right? And you know that when she levitated, you know it's not something from, uh, quantum physics, uh, uh, defying gravity thing. You know there's a trick. You don't know what is the trick, but there, you, you know it's not real.
- LHLewis Howes
Right.
- LSLior Suchard
You know it's an illusion. When you watch a mentalist show, there's another factor of belief because there is... You will ask yourself, is it really?
- LHLewis Howes
Mm.
- LSLior Suchard
Is it true, not true? Is it-
- LHLewis Howes
Is it a magnetic dice? Is it something-
- LSLior Suchard
Magnetic dice? Can you do it with my dice?
- LHLewis Howes
Right, right.
- LSLior Suchard
The answer is yes, but, eh, [laughs]
- LHLewis Howes
[laughs]
- LSLior Suchard
There's, there's lots of, lots of more aspects than just one drink. So there's an element of belief, there's an element of, of... It's similar a little bit to same thing that happens in our brain wh- when we talk about religious, when someone believes in God or not believe in God. There's, you go out, and you ask yourself, is it real or it's not real? It's not just a trick. So that's the main issue-
- LHLewis Howes
Mm
- LSLior Suchard
... between a mentalist and a magician.
- LHLewis Howes
Wow.
- LSLior Suchard
Mm-hmm. And there's not many mentalists, talk about that.
- 8:41 – 10:08
Influences and lineage: naming standout mentalists and Uri Geller’s role
- LHLewis Howes
There's not many. How many are there that are world-class-
- LSLior Suchard
Well-
- LHLewis Howes
... in your mind?
- LSLior Suchard
Not, not a lot. I'm, I mean, I think there's, like, n- less than 10 very good ones.
- LHLewis Howes
Really?
- LSLior Suchard
Very good ones.
- LHLewis Howes
Who's someone that you're inspired by?
- LSLior Suchard
There's, uh, we talked about Derren. Derren is, uh-
- LHLewis Howes
He's amazing
- LSLior Suchard
... amazing, from England. I've got another Israeli, Chaim Goldenberg from Canada, who's a good friend of mine.
- LHLewis Howes
Mm.
- LSLior Suchard
Uh, there's two in Israel which are very good. I mean, there's, there's, there's, you know, Uri Geller started the whole concept. You re- you know the name?
- LHLewis Howes
No.
- LSLior Suchard
Uri Geller, in the '70s, Israeli, he took the concept, the first one who took, uh, took it to the stage. He used to bend spoons with the mind.
- LHLewis Howes
Mm.
- LSLior Suchard
So every time you think of spoon bend, you have something about-
- LHLewis Howes
Yeah
- LSLior Suchard
... that's him.
- LHLewis Howes
Wow.
- LSLior Suchard
He was the one who did it. He became huge all over the world. He was a personal friend of Michael Jackson and John Lennon and, uh-
- LHLewis Howes
Wow
- LSLior Suchard
... and, uh, w- was consulting them. He used to find oil. That's what, you know, according to what he says, of course, uh, to find oil with his mind, have companies, uh, advise companies. He was the first one who started the whole concept of taking the power of the mind, bringing to the stage and entertainment.
- LHLewis Howes
Mm.
- LSLior Suchard
And what I did with it, because I was always, uh, very funny, you know, and, you know, I always like to make fun and entertain people, I love the high energy of entertainment, and I love to be creative. So I took the concept and developed a lot of creativity around it.
- LHLewis Howes
Yeah.
- LSLior Suchard
And that what you see in the live shows and the TV shows and all of that.
- LHLewis Howes
Wow.
- LSLior Suchard
So it's a lot of fun.
- 10:08 – 12:47
Building the act: four pillars, storytelling, and engineering “wonder” reactions
- LHLewis Howes
What's something that, uh, someone's done that you think has blown you away personally?
- LSLior Suchard
So-
- LHLewis Howes
'Cause I feel like you've seen it all. You, you know how a lot of people have learned their psychology and things like that, so I, you know.
- LSLior Suchard
Well, if to, if you think about it, uh, again, I go back to magic. Uh, a magician can do four things, any magician. He can make something appear from nowhere or disappear or transpose, you know, or levitate.
- LHLewis Howes
Mm.
- LSLior Suchard
That's it. That's like what-
- LHLewis Howes
In lots of different ways, yeah.
- LSLior Suchard
E- exactly. So like, that, that's like a four pillars. Now, with what I do, same four pillars. I can read something, I can influence something, or guess something, you know? It's more like a reading. I can predict something.
- LHLewis Howes
Hmm.
- LSLior Suchard
Or I can, uh, make things move, like the spoon bending or telekinesis stuff, brain power. On that, you build a story, different, different story.
- LHLewis Howes
Yeah.
- LSLior Suchard
It's like, like you, you know, you talk about motivational speaking, okay? Motiva- uh, thinking positive, it's, it's a fact. People need to think more positive. But every person takes it to how they see it and how they look at it. At the end, it's all about mindfulness and, and, you know, getting yourself into the right position. But-
- LHLewis Howes
Yeah
- LSLior Suchard
... same thing here. There's four elements, and I build the story, the craziest story around, and I give you, in the middle of the story, I give you traps, and I give you ideas, and I give you, "Oh, I think I know how he did that," and then something can, coming to the block. So it's, it's a show. It's a live show.
- LHLewis Howes
Mm.
- LSLior Suchard
It's, it's to entertain people. And when I see, and this is the truth, when I see people wondering, and here's an interesting thing that I don't think I, I, nobody talked about it, what is a sense of wonder? What is it? What do you think is a wonder?
- LHLewis Howes
What is wonder?
- LSLior Suchard
When, when someone is wondering-
- LHLewis Howes
They're curious
- LSLior Suchard
... but i- if you was so, so you laughed, you went like, "Oh, my God. Oh, my God," some people will cry.
- LHLewis Howes
Mm-hmm.
- LSLior Suchard
Some people will go like this. And some people will just, "Hmm?" And there's lo- I mean, we know-
- LHLewis Howes
It's an emotion, yeah.
- LSLior Suchard
Exactly. You know, laughter, you know it's universal. This is laughter.
- LHLewis Howes
Right.
- LSLior Suchard
Sadness, you know it's the opposite. Angry, you know it's like this. Wonder- It's very individual. If you think of wonder, not everybody will go like this. [gasps] Not everyone. Some people will go like this. Some people will be, like, shocked. Once I had a show and nobody clapped their hands at the end, and I was ... felt so. I said, "No, you don't understand. They were too shocked."
- LHLewis Howes
Oh, wow.
- LSLior Suchard
So I had to reprogram the show-
- LHLewis Howes
[laughs]
- LSLior Suchard
... to get, uh, to, uh, to-
- 12:47 – 15:18
Childlike wonder, parenting, and why mentalism doesn’t rely on spectacle
- LHLewis Howes
Do you feel like you had a good childhood?
- LSLior Suchard
Uh, define a good childhood. [laughs]
- LHLewis Howes
Well, you say you want people to be like children again. That means, is it-
- LSLior Suchard
I believe, you know, I have two children of my own, and you know the children, did you see the, there's a, there's an s- an amazing scene from the movie The Prestige. You see a magician. He's taking a little bird, and he go like this, and the bird disappears. And the audience goes, " [gasps] My God." And the bird appears, like, in another place.
- LHLewis Howes
[laughs]
- LSLior Suchard
So everybody's, like, clapping their hand, and the little boy is asking, "What happened to the first bird?"
- LHLewis Howes
Mm-hmm.
- LSLior Suchard
And really, the magician had, like, a mechanic something that he makes-
- LHLewis Howes
Right, right
- LSLior Suchard
... so that he killed the first bird-
- LHLewis Howes
Oh, no
- LSLior Suchard
... or something like that.
- LHLewis Howes
No.
- LSLior Suchard
But pe- the children has a, a sense of wonder. You know, they touch the iron because they're curious, and then they get, uh, the burn, and they, uh, they, uh, you know, I see my, my kid is doing something from, from Lego, and he's like, "Oh, look what I done, what I've done."
- LHLewis Howes
Mm-hmm.
- LSLior Suchard
"It's a m- they have this." When we grow up, we start to lose this. You go into the box. You know, you, you have your work and, you know, everything in the news, and we start to lose this, this amazing feeling. So-
- LHLewis Howes
Of wonder.
- LSLior Suchard
Of wonder, and I'm here to get back. And you see, and you know, I don't wanna n- no name-dropping, but you know some of the people that I perform for.
- LHLewis Howes
Absolutely.
- LSLior Suchard
Doesn't matter who you are. You could be known, I don't know, rich, poor. Everybody's, like, leveled, and they have the sense of wonder, which is amazing.
- LHLewis Howes
Wow.
- LSLior Suchard
It's, it's a wonderful feeling, yeah.
- LHLewis Howes
How old are your kids, or?
- LSLior Suchard
Uh, four and two.
- LHLewis Howes
And do you perform mentalism on them?
- LSLior Suchard
It's hard because mentalism is very, uh, uh... It- sometimes it's not visual. It's not like magic visual.
- LHLewis Howes
Right, right.
- LSLior Suchard
Sometimes it's very intellectual, you know? You have to-
- LHLewis Howes
Something you think about later
- LSLior Suchard
... you think about, so it's hard to express it, but, you know, working on that as well.
- 15:18 – 19:11
Corporate infotainment: Swatch watches, IBM Watson, and making messages memorable
- LSLior Suchard
I didn't. I didn't. You know, I just, uh, you know, it, it's... I'll tell you a little story. [laughs]
- LHLewis Howes
[laughs]
- LSLior Suchard
Uh, I think it was, like, 10 years ago, I did a show, and the guy came to me and told me, "I have a show for a, a company, a, for a Swatch group in Switzerland, the Swatch brand."
- LHLewis Howes
Mm-hmm.
- LSLior Suchard
"And I have all the retailers. Do you think... It's, it's amazing. You think you could do something connected to the watch?" And then I were like, "Hmm." It's like, ding, I have an idea, and then started infotainment.
- LHLewis Howes
Infotainment, yeah.
- LSLior Suchard
Infotainment, which is creating this stuff. I said, "Okay, so I know how to guess things for dice. What if it wasn't a dice? What if it was, uh, different messages of a company?" And you look at something and say, "Oh, you're looking at how important is the connection with the workers." And then I would, I, I find myself, uh, talking about the messages, conveying the messages, but in a way that people remembers it.
- LHLewis Howes
Right.
- LSLior Suchard
So for Swatch, I took 10 people on stage. I told them to, one of the acts, hold your hand above your watch, count to three, and I actually stopped all their watches.
- LHLewis Howes
Oh.
- LSLior Suchard
Stopped completely from working.
- LHLewis Howes
They all... You didn't touch their watches?
- LSLior Suchard
I told them... I was going like this to them. The watches stopped.
- LHLewis Howes
But you didn't touch the watches?
- LSLior Suchard
The audience goes wild. Never touched the watches. The audience goes wild.
- LHLewis Howes
Wow.
- LSLior Suchard
One lady from those 10 people said, "My watch is still working." And I started to act like, "No way."
- LHLewis Howes
Nervous, yeah.
- LSLior Suchard
"What's going on? What's going on? What's going on? No, no, no. What, it didn't stop?"
- LHLewis Howes
[laughs]
- LSLior Suchard
And I was, "Let me see. Let me see." And I was going like, "Oh, you have the Swatch." And that was, like, a moment because... And then I said, "What do you have? What do you have?" And I talked about all the other brands-
- LHLewis Howes
Wow
- LSLior Suchard
... that I could stop, but I could not stop the Swatch.
- LHLewis Howes
That's powerful.
- LSLior Suchard
And the message was-
- LHLewis Howes
[laughs]
- LSLior Suchard
... I can't do it.
- LHLewis Howes
That's brilliant.
- LSLior Suchard
And it was a metaphor. Of course, by the way, I could stop any of the watches. I just made it look like I co- I, I acted as I do.
- LHLewis Howes
Right, right, right.
- 19:11 – 23:06
Risk, failure management, and why imperfection can increase credibility
- LHLewis Howes
What's the riskiest thing you've ever done, that you actually... 'Cause usually you know, like, it's gonna work, I'm assum- I'm assuming. Like, you know-
- LSLior Suchard
Yeah
- LHLewis Howes
... you've got to influence or-
- LSLior Suchard
There used, there used to be a time-
- LHLewis Howes
... unpack
- LSLior Suchard
... where I used to, one of the acts in the show, I used to have like a, like a Russian roulette. I used to have like, uh, like, um, uh, four knives. Uh, sorry, four like bases-
- LHLewis Howes
Oh, right
- LSLior Suchard
... and one knife.
- LHLewis Howes
With a bag or something?
- LSLior Suchard
Something like that, with the bags.
- LHLewis Howes
That's scary.
- LSLior Suchard
I used to play with, uh, staple guns, that, you know, one of them is loaded, all the rest is not loaded. You mix it up, and then, then I, I find it, and then I took it to a next step. I don't find it, you find it. So you take it, and I take it, and I go like this, and I [clicks tongue] and I click it.
- LHLewis Howes
Oh, my God.
- LSLior Suchard
I did it in a television show in Israel. It was crazy. And then with time, I felt, I don't think it's for me. I, it's not about the, if I'm right or wrong. If I'm wrong, it's very not for me [laughs] but, but because this is not... It's, um, it's very authentic, it's very... It, it might go wrong. And when I do a live show, and I just came back from Miami, I did, uh, it was a two hours live show. Things got wrong.
- LHLewis Howes
Really?
- LSLior Suchard
But... Yes.
- LHLewis Howes
Mm-hmm.
- LSLior Suchard
But the audience are not aware.
- LHLewis Howes
Mm-hmm. It's part of the story.
- LSLior Suchard
It's part of the story.
- LHLewis Howes
It's like, "Oh, okay, let's, I'll get something else."
- LSLior Suchard
I'll get, I'll get back to it later. Uh, there's, there was a guy who, in the middle of the show, w- he was a, like a heckler. He said, "What's the name of my, my kindergarten teacher?" Or, "What's the name of my friend?" It happens. And I was like, I stopped the show, and I was like, I, I started to tell jokes about him interrupting me, and I say, "I'm sorry. This show is gonna be extended." And I went to him, but at the end of the sh- in the end of the show, I wrote the name of his kindergarten teacher.
- LHLewis Howes
Really?
- LSLior Suchard
Mrs. Robinson, it was.
- LHLewis Howes
That's funny.
- LSLior Suchard
I remember. It was crazy, and everybody's like blown away because I have anchors. I know I'm first act, second act, third act.
- LHLewis Howes
Mm-hmm.
- LSLior Suchard
But in between...
- LHLewis Howes
Stuff can go...
- LSLior Suchard
I go crazy. I go crazy.
- 23:06 – 25:36
Why he performs and what might come next: moving from wonder to education
- LHLewis Howes
Why do you keep doing this?
- LSLior Suchard
Um, I love the... I love how people react to it. I really, really... I love to perform. You know, I, I finish the show, I take a bow, I go out, and then at, sometimes there's like a encore or something like that.
- LHLewis Howes
Mm-hmm.
- LSLior Suchard
But sometimes I go back and just go down the stairs, and people coming to me, selfies and pictures, and there's like another 30 minutes of me taking pictures, signing, because I wanna hear. And people come to me, "Oh, my God, you inspire..." This is not just, I don't think it's just entertainment. I think it's also inspiring.
- LHLewis Howes
Mm-hmm.
- LSLior Suchard
I think it's a little bit educational, because I don't, I s- I think, I think my next phase will be getting a little more educational, maybe l- teaching something, maybe-
- LHLewis Howes
Mm. Really?
- LSLior Suchard
May- I don't know, may- something that will help, not just for fun. Something that will help you.
- LHLewis Howes
Impact people beyond wonder-
- LSLior Suchard
Exactly
- LHLewis Howes
... and curiosity.
- LSLior Suchard
S- so they'll go home, and they will say, "Okay, I wanna try to do something, uh, to be better or to, to do something." Um, I love the reactions of people. I love people, generally. Yeah.
- LHLewis Howes
What do you think that will take for you to do in order to get people out of the end of your performance, hour or two hours, whatever it may be, to be like, "You know what? I'm gonna change this part of my life-"
- LSLior Suchard
That's-
- LHLewis Howes
"... to be better"?
- LSLior Suchard
That's the next step, I think.
- LHLewis Howes
What is that, you think?
- LSLior Suchard
I don't know yet. I, you know, I think when you see someone who's doing- You know, in the show, you saw the video with, uh, Jerry with the Rubik's Cube.
- LHLewis Howes
Oh, yes.
- LSLior Suchard
When he did... [clears throat]
- LHLewis Howes
Gerard Butler? Yeah, yeah.
- LSLior Suchard
Yeah, so I gave him a Rubik's Cube. He mixed the cube.
- LHLewis Howes
Yep.
- LSLior Suchard
He keep mixing it up behind his back, and then he show that he solved it. And if-
- LHLewis Howes
Crazy
- LSLior Suchard
... people were, like, going crazy.
- LHLewis Howes
Crazy.
- LSLior Suchard
So this is an act that I do in the show right now with two people, and this is an act that I call the act, it- it's, it's an act about you're going, you're going to do the impossible now, not me.
- LHLewis Howes
Right.
- LSLior Suchard
Now, again, it's very philosophical because, of course, I'm doing it. I'm helping them. I'm controlling. I'm influencing. But I love to make it look like it's their moment right now.
- 25:36 – 29:36
Learning influence ethically: rejecting psychics, ‘psychological karma,’ and his book’s approach
- LHLewis Howes
Is this a skill that people can learn to get to a certain level beyond where they're at? May- maybe they're not gonna be able to get to your level, but how can we learn to be more intuitive-
- LSLior Suchard
Definitely, definitely
- LHLewis Howes
... in our own lives, to be able to perceive people and influence people or persuade people, obviously, in a positive way of integrity but not-
- LSLior Suchard
Mm-hmm
- LHLewis Howes
... getting them to do something negative? But how can we tap into the intuition more?
- LSLior Suchard
Well, I have to tell you something. I'm, I'm, uh, I'm not religious, uh, but every, I, I, I'm, again, you know, we're in Los Angeles. Every m- every second you have, like, the psychic, uh, stores.
- LHLewis Howes
Yeah, yeah.
- LSLior Suchard
I'm really against that. I'm against psychic. I'm against fortune tellers. Some of them using similar techniques like me, but if I look at you or tell you to think of a name or something and, and I can guess it, I can guess it as a mentalist, as entertainment, or I can say, "I'm getting spirits," blah, blah.
- LHLewis Howes
Yeah.
- LSLior Suchard
And that's what they do.
- LHLewis Howes
Yes.
- LSLior Suchard
So th- so, so they take advantage of people's, you know, their in- uh-
- LHLewis Howes
Beliefs
- LSLior Suchard
... beliefs.
- LHLewis Howes
Yeah.
- LSLior Suchard
And they do it, so I hate that. But I really believe in karma, in psychological ka- not spiritual karma. I don't like the whole this kind of stuff, but psychological karma. So first of all, if you give to people, you get back, definitely. So I always try to, when there's a situation, I always say to people, "What, okay, what can I do for you? What, what, how can I help you?" If I can, I will help him. There's nothing, uh, wrong with that, and I'm sure it will come back to me-
- LHLewis Howes
Right
- LSLior Suchard
... in another way, and it happens all the time. And, you know, there's some stuff that people can, you know, can learn. They can learn the basics of, uh, of, uh, influencing, how to create a rapport, how, the, the basic of NLP a little bit.
- LHLewis Howes
Mm-hmm.
- LSLior Suchard
How to, how to get more chances of the other person to say yes to you. And but it, it doesn't mean you're gonna be on stage and guess-
- LHLewis Howes
Right
- LSLior Suchard
... things about people.
- LHLewis Howes
Right.
- LSLior Suchard
But-
- LHLewis Howes
But how can we use this in our own lives to be better?
- LSLior Suchard
Exactly. Th- I think this is the next step for me. I wrote a book about this. Uh, it's called Mind Reader: Unlocking the Power of Your Mind to Get What You Want. So the whole book is filled with lots of mind tricks, mind questions. Uh, you're, like, you're running in a race, all right? You're running, and you just passed, uh, second place. Which place are you now?
- LHLewis Howes
You just passed second place.
- LSLior Suchard
You j- you just passed second place, so now you are-
- LHLewis Howes
You're in second place.
- LSLior Suchard
Exactly, but you thought about it.
- 29:36 – 33:03
Top influence behaviors: reciprocity, helping first, positivity, and creating heroes
- LHLewis Howes
What would you say are, like, three, four, or five things, your top things that if people did more of, they would automatically just be more influential? People would wanna be around them more. People would say yes more or give them more information or wanna work with them more, whether it be business, intimate relationships.
- LSLior Suchard
The-
- LHLewis Howes
A few things that are just like-
- LSLior Suchard
I'll tell you something. I tell you something.
- LHLewis Howes
Yeah.
- LSLior Suchard
There's, there's an amazing, uh, book called Influence. Influence.
- LHLewis Howes
Yeah, Influence by Robert Cialdini, yeah.
- LSLior Suchard
Cialdini.
- LHLewis Howes
Seven, seven things, yeah.
- LSLior Suchard
Exactly.
- LHLewis Howes
It's crazy.
- LSLior Suchard
So one of the things he talks about, and it's, it's really interesting. He talks about, um, when you give, when you give... And it sounds bad, but it's not bad. When you-
- LHLewis Howes
Reciprocity or?
- LSLior Suchard
Yeah. No, no, no. Yeah. So when you give... No, no. When you give someone something, he, he will want to give you back.
- LHLewis Howes
Reciprocity, yeah.
- LSLior Suchard
Exactly.
- LHLewis Howes
Well, reciprocity, yeah.
- LSLior Suchard
Oh, yeah, yeah, yeah. [clears throat] And you can see it in, in, you know, in, in, from individual to countries.
- LHLewis Howes
Mm.
- LSLior Suchard
So for example, you know, we have the Israeli, uh, government and Turkish government, for example. They're, they're... Sometimes they're like friends, not fr- like on and off, connected to the situation, Turkey and, uh, Israel. And sometimes it's a bad relationship, sometimes a good relationship. But there is still, we have a, I think there was a, a few years ago there was a big earthquake in Turkey, and we sent the first, uh, special units to help and save them.
- LHLewis Howes
Mm-hmm.
- LSLior Suchard
No matter what was the relationship between the politics.
- LHLewis Howes
Right.
- LSLior Suchard
Save.
- LHLewis Howes
Save people, yeah.
- LSLior Suchard
Israel's always, by the way, w- in Thailand when, when the kids-
- LHLewis Howes
With the boys
- LSLior Suchard
... Israel sent people to help.
- LHLewis Howes
Wow.
- LSLior Suchard
Always, always, always, always. And you put politics aside. Then we had, a few years ago we had a big fire in Haifa, in Israel, big huge fire, and the Turks sent the super tankers to help us back. It's kind of like, and it shows, and, and the next day, you know, the prime ministers-
- 33:03 – 38:57
On-camera book test with Christine: predicted words and the lingering ‘how?’
- LHLewis Howes
Do you ever wish you couldn't read people the way you do?
- LSLior Suchard
Yes, but it's not like that. It's not that I'm walking and I'm reading people-
- LHLewis Howes
Right
- LSLior Suchard
... uh, all the time. I'm very good at, um, understanding people. I'll give you an example, and I'm gonna do something that maybe nobody has ever done in the interviews.
- LHLewis Howes
Okay.
- LSLior Suchard
I'm gonna use, uh, you.
- LHLewis Howes
Awesome.
- LSLior Suchard
One second.
- LHLewis Howes
Christine.
- LSLior Suchard
Christine?
- SPSpeaker
Hello.
- LSLior Suchard
How do you, how do you write Christine?
- SPSpeaker
C-H-R-I-S-T-I-N-E. Do I need to be on camera?
- LSLior Suchard
Yes.
- SPSpeaker
Okay.
- LSLior Suchard
Uh, Christine Will. Christine Will.
- LHLewis Howes
Will.
- LSLior Suchard
This mean you will do something. [laughs]
- LHLewis Howes
Christine Will. [laughs] Christine Will do something.
- SPSpeaker
[laughs]
- LSLior Suchard
Um, I'm gonna write something for you.
- SPSpeaker
Okay.
- LSLior Suchard
Uh-
- LHLewis Howes
Yeah, go over, go over next to him. There you go.
- LSLior Suchard
All right.
- SPSpeaker
Much, I'm trying to not peek.
- LHLewis Howes
Oh, gotcha, gotcha. I see what you're saying. Yeah.
- SPSpeaker
I believe in this stuff.
- LHLewis Howes
You believe in this stuff. [laughs]
- LSLior Suchard
All right. So you're gonna keep this.
- 38:57 – 41:40
Phone + Google Images: choosing a dream guest and revealing Will Smith
- LSLior Suchard
It's, it's fun to do it. By the way, can I, can I have your phone? I have a bit of s- a better screen with this one. Can you open it? I mean, I can guess your password, but, uh-
- LHLewis Howes
[laughs]
- SPSpeaker
[laughs]
- LSLior Suchard
Can you go ... I try to do something with your phone.
- LHLewis Howes
It won't work.
- LSLior Suchard
Go on, uh, Google, and I will go on ... Wow, you have so many apps here. It's crazy. Where is the Safari? You have it here somewhere?
- SPSpeaker
In the Apple folder.
- LSLior Suchard
In the what? [hums] Oh, there you go. Okay. So let's see. Are you in Google?
- LHLewis Howes
I'm in Google.
- LSLior Suchard
Okay. I, I hope this works.
- LHLewis Howes
Google Images or Google all? Does it matter?
- LSLior Suchard
Go to images.
- LHLewis Howes
Okay.
- LSLior Suchard
Go to images. And I'll try ... You on images? Images. Okay, images.
- LHLewis Howes
Yeah.
- LSLior Suchard
Um, I'll try to do something. I want you to ... I'm going to put something here. Okay. You ready? Um-
- LHLewis Howes
[laughs] We ready?
- LSLior Suchard
Look. Look what I'm going to do.
- LHLewis Howes
Am I having this open? Yeah.
- LSLior Suchard
Yeah, yeah. It's fine. So we're both on images. I, I already did something. You have a, a wall full of lots of, lots of known people here.
- LHLewis Howes
Yes.
- LSLior Suchard
If you have a chance ... Look at me. If you had a chance to interview someone, but here's the rules: super famous.
- LHLewis Howes
[laughs]
- LSLior Suchard
Super famous.
- LHLewis Howes
Yeah.
- LSLior Suchard
I just wanna make sure I did it correctly. Yes. Super famous, dead or alive. It can be-
- LHLewis Howes
Uh-huh
- LSLior Suchard
... I'll give you an example.
- LHLewis Howes
Yeah.
- LSLior Suchard
It can be Albert Einstein.
- 41:40 – 44:07
Who’s easiest to read, and the ‘philosophy’ of prediction vs influence
- LHLewis Howes
Are certain people easier to read than others?
- LSLior Suchard
Yes.
- LHLewis Howes
Really?
- LSLior Suchard
Yes.
- SPSpeaker
Yeah.
- LSLior Suchard
Yes, yes.
- LHLewis Howes
[laughs] She goes, "I'm easier to read."
- SPSpeaker
[laughs]
- LSLior Suchard
I don't think, I don't think it's about easy versus difficult, it's about-
- LHLewis Howes
Well, understanding their personality type or their characteristics or their background or in-
- LSLior Suchard
It's, it's, it's ... When I, when you'll see me in a live performance, and we talked about when I'm doing the show here, you'll come, of course.
- LHLewis Howes
Absolutely.
- LSLior Suchard
It's gonna be crazy.
- LHLewis Howes
I'm in.
- LSLior Suchard
You'll see how I'm searching the audience, and I go like, "Mm, yes, no, yeah."
- LHLewis Howes
Is it for more suggestive people?
- LSLior Suchard
Depends on the experiment.
- LHLewis Howes
Do you want to look their brains, look into their brains? Yeah.
- LSLior Suchard
Depends on the experiment. For example, for example, if I do this, uh, book experiment, I chose you because I think you will be good for this. It's not about good influence or bad influence.
- LHLewis Howes
Mm.
- LSLior Suchard
I might, I might do something crazy or say, "No, you will not be good for this. She will be good for this, and he will be good for that."
- LHLewis Howes
Mm.
- LSLior Suchard
So I just look at them and really quickly decide an educated decision-
- LHLewis Howes
Right
- LSLior Suchard
... who will be fit for this experiment.
- LHLewis Howes
Mm-hmm.
- LSLior Suchard
Because we're all different.
- LHLewis Howes
Yeah.
- LSLior Suchard
Uh, and sometimes I get it wrong. Sometimes I get someone which is, eh, it's not a, a good feat of the trick.
- LHLewis Howes
So what happens if that word was wrong? You wrote down this thing-
- 44:07 – 59:58
Personal side: family vs career, focus challenges, fear of aging, and life meaning
- LHLewis Howes
What's your biggest challenge in your life right now?
- LSLior Suchard
Um, juggle between, uh, family and, uh, careers.
- LHLewis Howes
'Cause you're on the road 100 times a year, I'm assuming.
- LSLior Suchard
Crazy. I find myself, I find myself flying to New York to do a big television or a big show, and s- Will Smith theoretically sees me and say, "Oh, my God, I have to see you tomorrow for coffee." I can't. It's my, uh, my daughter's birthday. I have to go back to Israel.
- LHLewis Howes
Right.
- LSLior Suchard
And this happens all the time.
- LHLewis Howes
Really?
- LSLior Suchard
Um, I'm flying, um... I literally think that career-wise, it's, I, I can't do all in, because if I do all in, you have to choose family or, or you can't do everything.
- LHLewis Howes
Mm.
- LSLior Suchard
So I try my best to bring the family to projects if I can. Uh, we're now flying to Thailand in, uh, August for a vacation. No shows, nothing. No television, no shows.
- LHLewis Howes
Wow.
- LSLior Suchard
I hope there'll be lo- lots of creative, uh, parts over there. Um, and I'm doing those in and outs all the time. Instead of, it used to be a time when I would come to Los Angeles, stay for a week.
- LHLewis Howes
Right.
- LSLior Suchard
Now I'm like, three days and I'm back.
- LHLewis Howes
In and out. Yeah.
- LSLior Suchard
I'm trying to have the meetings set back to back.
- LHLewis Howes
Mm.
- LSLior Suchard
I'm trying... Just like now. Remember? I landed.
- LHLewis Howes
Came right here.
- LSLior Suchard
We're, we're meeting on Sunday.
- LHLewis Howes
Yeah, exactly.
- LSLior Suchard
No American meets me on Sunday except this-
- LHLewis Howes
Except for me
- LSLior Suchard
... this psycho. [laughs]
- LHLewis Howes
[laughs]
- LSLior Suchard
Uh, Sunday, Sunday is a rest day for Americans.
- LHLewis Howes
Absolutely. Absolutely.
- LSLior Suchard
And we're not resting, we're working. What's going on here?
- LHLewis Howes
Yeah.
- LSLior Suchard
So I try to do it, you know, and that's it.
- 59:58 – 1:09:03
Three truths, legacy, and closing: love, give, be positive, and defining greatness
- LHLewis Howes
Wow. Um, I wanna ask you a few final questions. This one is called the three truths.
- LSLior Suchard
Three truths.
- LHLewis Howes
So imagine, uh, you're Peter Pan and you never grow old.
- LSLior Suchard
Mm-hmm.
- LHLewis Howes
But for whatever reason, one day you gotta call it quits.
- LSLior Suchard
Mm-hmm.
- LHLewis Howes
So it's your last day on earth.
- LSLior Suchard
Mm-hmm.
- LHLewis Howes
You can be as old as you wanna be. You can extend time as long as you want, but one day it's gotta be over.
- LSLior Suchard
Mm. It will.
- LHLewis Howes
It will be. And-
- LSLior Suchard
Or starting, depends how you look at it
- LHLewis Howes
... you never know.
- LSLior Suchard
Now starting, see?
- LHLewis Howes
Now starting.
- LSLior Suchard
[laughs]
- LHLewis Howes
But this life, your life right now, will end.
- LSLior Suchard
Mm-hmm.
- LHLewis Howes
Let's just say that's what's gonna happen. And, um, you've achieved everything you want. Everything you can imagine. Every boxes you've put together-
- LSLior Suchard
Mm
- LHLewis Howes
... and broken out of and whatever you wanna do-
- LSLior Suchard
Yeah
- LHLewis Howes
... has happened. But for whatever reason, you have to take everything that you've created with you. So no one has access to your books or videos or anything else that you've done. They don't have access.
- LSLior Suchard
No legacy.
- LHLewis Howes
They don't have access to it, okay?
- LSLior Suchard
Okay.
- LHLewis Howes
They don't have access to your words, just what they remember.
- LSLior Suchard
Mm-hmm.
- LHLewis Howes
Uh, and they give you a piece of paper and a pen-
- LSLior Suchard
Mm
Episode duration: 1:09:17
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