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Lewis Howes"They Want To Keep You Poor!" (BIGGEST MONEY MYTHS) | Grant Cardone & Lewis Howes
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95 min read · 19,293 words- 0:00 – 4:12
Why People Fear Money: Getting, Keeping, Investing
- GCGrant Cardone
Particularly Americans have the wrong data about money. There is financial misinformation in the marketplace that is perpetuated by the banks and the institutions because-
- LHLewis Howes
I think you gotta have a dream The School of Greatness. Really? [laughs] Yeah. Please welcome Lewis Howes. A lot of people are afraid to invest, 'cause there's a lot of different investments. They don't wanna lose money.
- GCGrant Cardone
Yeah.
- LHLewis Howes
I don't want 'em to lose money. You don't wanna lose money. But why do you think people are afraid to just talk about money, to make decisions on investing money? Uh, they're scared to go earn more. Why are people afraid of money in general, do you think?
- GCGrant Cardone
Well, I, yeah, I could tell you, for me, like, I was always scared of money, you know? Uh, and, and I was terrified of it. So, so, like, if you look at... Still today, like, I look at the bill of everything.
- LHLewis Howes
The bill-
- GCGrant Cardone
It's a bill of everything. It w- if something costs something, I wanna know how much it was.
- LHLewis Howes
Uh-huh.
- GCGrant Cardone
And so, like, how much is it? Like, I'm gonna ask that question, uh, whether, whether it matters or not. I'm... It doesn't matter where I get in my life, I, I don't think I'm ever gonna be free of, "How much was that?"
- LHLewis Howes
How much was the dinner? How much was this-
- GCGrant Cardone
How much was dinner? How much was the tip? How much was the coat? How much was the jacket? What did... You know, me, uh, me and Elena, like, Elena's like, "Hey, it's gonna be fine, man. Like, look what, look, look at l- what, look at what you've done. We cannot spend this." And I'm like, "How much was it?" I wanna know how much it was, because when I grew up, you had to know what things cost.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
And so the point, your, your question about money is, it's a terrifying thing, because it's the one thing in life that, you know, the NFL's not gonna give me the ball.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
And, and I'm never gonna get a chance to golf. I can't win in those environments, but with money, everybody gets money. It's the one place where everybody gets it, and now what do I do?
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
And I, I could lose it now. So it's a terrifying concept. Like, like p- uh, power. You know, very few of us ever, ever get any kind of influence or power, right? And once you get it, you're like, "Hey, what do I do with this?" You know, "Am I gonna do it, I'm gonna, am I gonna do the right things with it?"
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
And so I think people withhold themselves because they don't... We're not educated about money. We don't know where it comes from. We have a lot of misinformation about it. Our parents terrified us. You know, "Money doesn't grow on trees. Uh, save your money. It'll save you," all these, these, these things our parents told us because they were enamored-
- LHLewis Howes
Mm-hmm
- GCGrant Cardone
... uh, or, or encumbered with the same kind of liabilities around money.
- LHLewis Howes
Right.
- GCGrant Cardone
"I don't know how to get it. I don't know how to keep it." And the th- the third, the worst part that we're all at is, "I don't know how to invest it."
- LHLewis Howes
Yeah.
- GCGrant Cardone
So what I'll do is I'll... Some people get good at getting it. Very few, actually. Fewer people at keeping it, but probably more than getting it.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
There's probably a big group in America that have learned how to keep money.
- LHLewis Howes
'Cause they're afraid to lose it, so they keep-
- GCGrant Cardone
They don't wanna invest it. They don't wanna use it. They don't wanna, you know, um, you know, Kanye talks about this, how white people, how white people save all their money, and they just keep it. They just store it. Like, I had a, an u- uncle, he buried everything he ever made.
- LHLewis Howes
[laughs] Right.
- 4:12 – 10:18
Money Printing, Bank Lending and Why Corporations Hold Debt
- LHLewis Howes
Didn't they just print more in the last couple years?
- GCGrant Cardone
We printed, we, we, we printed more, I think we printed more money since the last time I was with you than they printed in the last hundred years.
- LHLewis Howes
That's crazy.
- GCGrant Cardone
Since I saw you last.
- LHLewis Howes
That's nuts.
- GCGrant Cardone
So everybody should've got a pay raise.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
And I know, I know people are scared of the bubble right now. They're like, "Oh, my God, man, things are, things have to... Um, real estate's too much, and stocks are too much." N- none of this stuff has gone up equal to the amount of money printed.
- LHLewis Howes
Mm.
- GCGrant Cardone
So if the print is this high, you know, if, if the print is that high, and inflation, w- that we're hearing about all the time, is this high, you'd have to assume it would ha- have at least this far to go.
- LHLewis Howes
Mm.
- GCGrant Cardone
But, but that's only because people don't understand, when you print this much money, you need to multiply times nine, because money, money's printed. And when you take your money to the bank, when I take the money that you're gonna give me for this great interview today-
- LHLewis Howes
[laughs]
- GCGrant Cardone
... [laughs] and I take it to the bank, I put it, as soon as it goes into the bank, the bank gets notified, and the bank now has the ability to, to loan that money out nine times.
- LHLewis Howes
Nine times?
- GCGrant Cardone
Nine times. So they don't keep money, okay? So if you put a million dollars with the bank today-
- LHLewis Howes
Wow
- GCGrant Cardone
... they're, they're gonna go make $9 million worth of loans tomorrow. That's what they-
- LHLewis Howes
How do they, how do they make that? How do they do it nine times?
- GCGrant Cardone
Well, that's what they're allowed to do by, by, by their regulations.
- LHLewis Howes
They can take a million dollars that you give them-
- GCGrant Cardone
That's why they want deposits so much
- LHLewis Howes
... and then they can go give $9 million in loans on that one million.
- GCGrant Cardone
That's right.
- LHLewis Howes
Within a year, two years-
- GCGrant Cardone
Tomorrow. Within one second
- LHLewis Howes
... in, in one day, they can loan out 9 million if they want to.
- GCGrant Cardone
When you, when you, this is what people don't understand. They, and this is what our parents didn't understand, okay? So Bob goes out, Bob or Betty goes out, and they work, and they make, they do really well, and they make 200 grand a year. Maybe they're online doing online sales. Hustle, hustle, hustle, sell, it's trading their most valuable thing. This is what I did for 25 years, from 25 to 51 years old Spent my most valuable asset, time-
- LHLewis Howes
Mm-hmm
- GCGrant Cardone
... to get money. Terrified, terrified every second of every day. That's, that's really what's driven me the whole time, was terror. Like, y- when you don't know, you're gonna be scared.
- 10:18 – 16:16
Three Pieces of Advice: Invest in Yourself, Your Business, and Cash-Flowing Assets
- GCGrant Cardone
Well, I think number one is there's a bigger problem with hoarding in this country than there is with spenders. But what we see is, what we hear is all the spenders.
- LHLewis Howes
Who are getting into debt.
- GCGrant Cardone
Yeah.
- LHLewis Howes
Right?
- GCGrant Cardone
"Oh, my God, you know, he did this, and he's overspending." But really, really, you have more of a hoarding issue than you have a spender issue.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
That's number one. I think people err more on saving and not knowing how to use money than they do on buying Richards and, and, and Lambos-
- LHLewis Howes
Right
- GCGrant Cardone
... even though you see all that around LA.
- LHLewis Howes
Right.
- GCGrant Cardone
And I know that's, I know these people are... I walk into Vegas, and I sit down at a table in Vegas, and I know the three guys playing, they're, they're playing 10 times more than I am. The, like, they're playing $2,000 a hand. I'm playing $25. I'm like, I know they... I know I'm in a better position to, to play what they're playing for-
- LHLewis Howes
Mm-hmm
- GCGrant Cardone
... but I can't do it.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
So, uh, what, the advice I would give people is, like, I would just assume that everything you know about money is incorrect.
- LHLewis Howes
Everything.
- GCGrant Cardone
Every, every single thing you know about money.
- LHLewis Howes
Just assume it so you can get back to where?
- GCGrant Cardone
So, so, so that you can actually have a whi- you can have a clean, a clean board to, to, to operate from.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
Because if you go out right now and try to stack new information-
- LHLewis Howes
Mm
- GCGrant Cardone
... financial literacy on top of, you know, a, a toxic foundation-
- LHLewis Howes
Mm-hmm
- GCGrant Cardone
... it, it, it, and it's all gonna get all... That's why when I tell people, "Don't go buy a house," everybody freaks out. They're like, "That can't be right. That can't be right." Why? Because that's what you've been told about a house your whole life, 'cause the banks want you to buy a house. Now, everybody that just heard that's gonna say, "I just saw you buy a house in Malibu."
- LHLewis Howes
Right.
- GCGrant Cardone
"I can do anything I want now."
- LHLewis Howes
Right. [laughs]
- GCGrant Cardone
Here comes the arrogance.
- LHLewis Howes
Yeah. [laughs]
- 16:16 – 19:57
Turning $1,000 Into More: Reinvesting and Marketing
- GCGrant Cardone
If you got $1,000, I would like, just keep, you know, keep investing in yourself until you got another thousand.
- LHLewis Howes
Okay.
- GCGrant Cardone
And, and then invest in yourself. You know, now, now you got 2,000 invested in, you go, go, go... Y- you should start making money faster.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
At some point you should start, like, every time you make an investment in yourself, if I put fuel in my car, it's supposed to take me farther.
- LHLewis Howes
Right.
- GCGrant Cardone
Right? So if I invest in myself, then... And look, you know, there's things I bought that I didn't get a return on right away, but I didn't quit investing in a course or a workshop or training or education-
- LHLewis Howes
Mm
- GCGrant Cardone
... because it didn't work.
- LHLewis Howes
Or your health or-
- GCGrant Cardone
I spent 17 years going to school. None of it was any good for me.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
But it did teach me-
- LHLewis Howes
[laughs]
- GCGrant Cardone
It did teach me how to go to school.
- LHLewis Howes
Right.
- GCGrant Cardone
You know?
- LHLewis Howes
How to study.
- GCGrant Cardone
How to study, how to go there, how to fin- how to complete a course. Like, I, I completed college.
- LHLewis Howes
Mm.
- GCGrant Cardone
I'm not proud of that, by the way.
- LHLewis Howes
You're not proud you completed it? Why not?
- GCGrant Cardone
No, no, because it was stu- it was ridiculous. I should have dropped out. Like, I, I knew it was a bad thing. I knew-
- LHLewis Howes
What, what'd you major in?
- GCGrant Cardone
Uh, uh, majored in accounting. It's a good degree. It's not like just some, you know, business degree.
- LHLewis Howes
Right.
- GCGrant Cardone
Uh-
- LHLewis Howes
But you should have dropped out of it. Why?
- GCGrant Cardone
I should 100%, 'cause I, I wo- I mean, I would still, I would still b- I would... Well, I'd have a five-year jump on my career.
- LHLewis Howes
Mm-hmm.
- 19:57 – 28:54
Studying Big Companies: Coca-Cola, Goldman Sachs and Scaling
- GCGrant Cardone
I started studying, hey, what do, what do all these successful people have in common? You know, whether it was the mattress dealer, the car dealer, the furniture dealer, or Elon Musk, they spend money, man. You know, they spend money. They spend a lot of money, and they don't worry about money the way I was worried about it. They use money, you know? They used it. They didn't save it. They didn't hoard money.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
And the greatest companies on this planet today, the ones that have just like... The, some of these companies have lost money for 25 years. Look at Amazon.
- LHLewis Howes
Yeah.
- GCGrant Cardone
Reinvest, 1.7 million employees. When I started, I, I remember I looked at Ernst Young. I said... I had a buddy that worked at Ernst Young. I said, "How many employees you got?" He's like, "240,000."
- LHLewis Howes
Wow.
- GCGrant Cardone
And I'm worried about 10 people.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
What am I thinking?
- LHLewis Howes
Mm.
- GCGrant Cardone
So, so when I quit studying individuals and started studying people, everything shifted for me. When I quit trying to be the, you know... When I quit worrying about what Bob was doing or Pete or whoever and started saying, "Hey, man, what is this big company doing?"
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
Because that also relieved me of being competitive with this guy, Pete, and started saying, "Okay, I'm gonna go do what Coca-Cola does." That's when I bought the plane.
- LHLewis Howes
Wow. Really?
- GCGrant Cardone
Yeah.
- LHLewis Howes
How old were you when you bought the plane?
- GCGrant Cardone
Uh, I was, uh, 50, maybe 55 the first one. I bought it 'cause, 'cause I studied what Coca-Cola was doing. They bought planes. I said, "Why are they buying planes?" Oh, then I learned how they write them off, and then I learned how they trade them every three years.
- LHLewis Howes
That's crazy.
- GCGrant Cardone
So notice every three years I'm trading a plane. I'm getting rid of it, replacing it with another one. But what are they using it for? They don't use it for pleasure. They're not using it for Instagram photos.
- LHLewis Howes
Right. [laughs]
- GCGrant Cardone
They're using it to go and set up headquarters in other countries.
- LHLewis Howes
Wow.
- GCGrant Cardone
You know? So, so that's when I wrote, uh, If, If You're Not First You're Last. Because when I started studying these companies I'm like, Coca-Cola's everywhere. You can't go anyplace and not see Coca-Cola. And, and I was, I was like this big. I was always thinking about, what can I keep?
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
And they were thinking about, how many shelves can we get on? How many eyeballs can we see?
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
So that's when it, that's when it all clicked for me, you know? And, and that goes back to that thing about the financial misinformation, right? It's like, who am I studying? And, and that's, that's when we started to, you know, open up the funds for, for... I was at, uh... went to New York City to go walk in Goldman Sachs and JP Morgan's offices. I wanted to walk in and see what it was like. These are hundred, multi-hundred billion dollar companies.
- LHLewis Howes
Crazy.
- GCGrant Cardone
You know? And I walked in, I was like, "Oh my God, man." I just, it just all hit me in a second. I've been doing everything wrong.
- LHLewis Howes
What were they doing different?
- 28:54 – 43:28
Emergency Funds, Dumping Cash Each Year, and Bitcoin
- LHLewis Howes
What about, uh, a family that's thinking, "You know, I really feel comfortable having six months to a year of savings 'cause I got kids, I got, you know, the rent, I got the, all the bills."
- GCGrant Cardone
Yeah.
- LHLewis Howes
What do you, what do you say to someone who's like, "You know what? I, I see where you're coming from, but maybe I don't feel that comfortable yet."
- GCGrant Cardone
Well, th- then, then keep the, you know, mon- money. If you think money's gonna save you, you, you know, you're just... Again, they're stacking, they're stacking information on top of, uh, bad information, okay?
- LHLewis Howes
Mm.
- GCGrant Cardone
You, you know, the money that you have saved in the last six months has probably dropped 11%.
- LHLewis Howes
Mm.
- GCGrant Cardone
So the money that you have, you got 100 grand, "I gotta have six months of savings. I need, you know, 4,000. My bills are four or 5,000 bucks a month. I gotta have 30 grand in the bank. Gotta have 30." But they really have 180. So first of all, I guarantee they have more than six months-
- LHLewis Howes
Mm
- GCGrant Cardone
... and they don't even know it, 'cause they're living out of terror.
- LHLewis Howes
Right.
- GCGrant Cardone
It's not logic.
- LHLewis Howes
Right.
- GCGrant Cardone
You say it's logic. "I need six months." But you got three times more than you need.
- LHLewis Howes
Sure. [laughs]
- GCGrant Cardone
Number one. Number two, you've never had an emergency that cost you 30 grand in your lifetime. Very few people ever have that emergency. Everybody hears about it. "Oh, yeah, my guy got into a bad... This happened, blah, blah, blah," whatever.
- LHLewis Howes
Car accident or this and that, yeah.
- GCGrant Cardone
But if you had assets, if you'd ha- been investing in assets, you can always go use those assets for collateral-
- LHLewis Howes
Mm-hmm
- GCGrant Cardone
... to, to solve-
- LHLewis Howes
You can get a loan out
- GCGrant Cardone
... your cancer surgery.
- LHLewis Howes
You can get a loan out from the bank if you got it, yeah.
- GCGrant Cardone
One hun- 100%. Or if you just took the money that you earned and keep reinvesting it in assets that pay you, not assets that you wish one day will pay you, but assets that pay you every month. If you keep, uh, investing in that asset class, one day your cashflow will be your emergency account.
- LHLewis Howes
Mm.
- GCGrant Cardone
My, my emergency account last month paid me a million six.
- LHLewis Howes
[laughs]
- GCGrant Cardone
My cashflow.
- LHLewis Howes
That's crazy.
- GCGrant Cardone
My free cashflow.
- 43:28 – 48:59
Passive Income, Spending Rules and Planning Beyond Earning Years
- LHLewis Howes
Yeah. What is stupid money?
- GCGrant Cardone
Well, stupid money ain't earned income.
- LHLewis Howes
Mm.
- GCGrant Cardone
Never.
- LHLewis Howes
Mm-mm. Even if you made $10 million.
- GCGrant Cardone
I don't care how much you make. If you make 10 and paid five to the IRS, and you got five left, you don't spend that. I'd never spend that money, ever. So, so th- this, this is-
- LHLewis Howes
Write a check
- GCGrant Cardone
... I never, ever, ever, ever-
- LHLewis Howes
[laughs]
- GCGrant Cardone
... ever, ever, ever spend earned income.
- LHLewis Howes
Really?
- GCGrant Cardone
Never. So my earned income, okay, if I traded time for it, my earned-
- LHLewis Howes
Mm-hmm
- GCGrant Cardone
... I never spend a penny of it.
- LHLewis Howes
Right.
- GCGrant Cardone
Okay? Okay. Now what I do is I invest all of the earned, whatever's left over after the IRS, so the IRS is gonna bang me right here.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
I invest all of that. 100% of this is invested. I save none of it. I invest this in a real asset that will pay me cash.
- LHLewis Howes
Mm.
- GCGrant Cardone
And it's gonna give me a drip, right? It's gonna give me a little drip of cash. So maybe this is a million dollars, so this pays me, let's say it pays me 100 grand a year. I can spend this.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
But I can't spend, I can't spend that now because it's not spendable.
- LHLewis Howes
Mm.
- GCGrant Cardone
This is illiquid.
- LHLewis Howes
The asset you can't spend. Yeah.
- GCGrant Cardone
You can't spend it, can't touch it, can't have it stolen from you, taken from you, you know? But it's kinda hard to make it go away.
- LHLewis Howes
Sure.
- GCGrant Cardone
Right? I do need to fund it, need to, to, to... You know, this is what the Bitcoin people, Mike Saylor's gonna say, "Yeah, but it, you got property taxes, you got maintenance." Uh, yeah, I know, bro. I also got income.
- LHLewis Howes
Mm.
- GCGrant Cardone
Okay? I have-
- 48:59 – 58:22
Warren Buffett, Concentration and the Future of Housing
- LHLewis Howes
Why is it important for people to be investing in real estate now? Like, if you could do it now. And should they do it on their own in terms of like, "Okay, I'm gonna buy..." Uh, my own apartment building or my own house and do kind of the Airbnb thing. What about that strategy?
- GCGrant Cardone
It's good. It's a good-
- LHLewis Howes
Yeah
- GCGrant Cardone
... it's a good tr- uh, but, but you got, you get, you just went from having a job to a second job.
- LHLewis Howes
'Cause now you're managing the property.
- GCGrant Cardone
You're managing it.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
You're handling problems.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
You're collecting rents. That's another job. Actually, that's probably not gonna be even included as passive income.
- LHLewis Howes
Interesting.
- GCGrant Cardone
So there's a lot of people in multi-level marketing that say that they have passive income. I'm like, "That's not passive income. That's residual income-
- LHLewis Howes
Mm
- GCGrant Cardone
... not passive income."
- LHLewis Howes
What's the difference between passive and residual income?
- GCGrant Cardone
Passive income is I make an investment and somebody sends me a check. A residual income... A- And it could be residual, it could be repeating, recurring, right?
- LHLewis Howes
Right.
- GCGrant Cardone
But if I, if I go collect the rent, f- paint the place, put in the tenant, that's not passive. That's active income. I had to rent it.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
I had to collect it.
- LHLewis Howes
Yeah.
- GCGrant Cardone
You're trading time for money.
- LHLewis Howes
You had to market it, you had to do all these things.
- GCGrant Cardone
What you get from me is passive.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
You, you, you know, y- you, you don't decide what color the paint on the building is.
- LHLewis Howes
No. You don't-
- GCGrant Cardone
You don't e- you haven't even been to the building.
- LHLewis Howes
No.
- GCGrant Cardone
I can't believe it's the 15th again.
- 58:22 – 1:04:33
Cardone Capital Goals: From $400M to $4B and Beyond
- LHLewis Howes
I got a question about, uh, every time I've had you on, I think in the last three or four times, I've asked you about your, your goals with your assets. I think one time you came on, I think you were at, like, 90 million or something. I remember it was like 290 million or 90 million in, in your real estate asset holdings that you had.
- GCGrant Cardone
I think we were buying a deal. I was buying a deal in Houston for 90 million bucks.
- LHLewis Howes
Yeah. But you on- you didn't have more than 400 million, I think.
- GCGrant Cardone
No, we had-
- LHLewis Howes
I can't remember, it was under that
- GCGrant Cardone
... we had-
- LHLewis Howes
Total
- GCGrant Cardone
... at the ti- at the time-
- LHLewis Howes
It's like a-
- GCGrant Cardone
You mean that one interview where you challenged me?
- LHLewis Howes
Yes.
- GCGrant Cardone
Yeah. So at that time, I think we had... This was the two places
- LHLewis Howes
... yeah
- GCGrant Cardone
... maybe $400 million worth of assets.
- LHLewis Howes
Right. And now today?
- GCGrant Cardone
Four billion.
- LHLewis Howes
Four billion.
- GCGrant Cardone
Yeah.
- LHLewis Howes
And I remember challenging you, being like-
- GCGrant Cardone
You did, dude
- LHLewis Howes
... being like, "Why not go to, like, 900 million, not 10?"
- GCGrant Cardone
Why not 10? You said, "Why not 10X that?"
- LHLewis Howes
Yeah, yeah.
- GCGrant Cardone
And I said, "I got a deal. I'm doing a deal. It's 90 million bucks." It's scary. I was scared. I'm always scared on all these deals.
- LHLewis Howes
Yeah.
- GCGrant Cardone
And because you're doing it for the first time, you, you know, it's like the rollercoaster, right? You're like, "Oh my God, this is gonna be... " You know, "Am I doing the right thing?"
- LHLewis Howes
So you're, so you're at four billion now.
- GCGrant Cardone
Yeah.
- LHLewis Howes
What's the, what's the goal today?
- GCGrant Cardone
The goal, the goal, well, we're gonna 10X that.
- 1:04:33 – 1:18:36
Aggression, Empathy and Becoming Who He Wants to Be
- GCGrant Cardone
and that's the thing, like you asked me what would I wanna get out of this show more than anything. You know, I know I deliver terribly. Like, I'm just, you know, I'm a grinder. I've been grinding. I've been trying to come up from nothing so long and, and then it worked. My aggressiveness worked one day, and then I doubled down on being aggressive. Then one day I looked up, and the only thing I knew was how to be aggressive.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
And so now I'm trying to unwind-
- LHLewis Howes
Mm
- GCGrant Cardone
... you know, attacking all the time. Like, like I have attack. The attack gene is fully developed in me.
- LHLewis Howes
[laughs] Yeah.
- GCGrant Cardone
You know? And I'm not proud of that, right?
- LHLewis Howes
Yeah.
- GCGrant Cardone
Like, like that's my go-to, my go-to... I remember a lady, uh, she, she wanted, she tried to put me on drugs when I was 20... I was 31 years old, 32 years old dating this girl named Michelle, and she's like, "Look, man, your first response is just aggression." I'm like, "Yeah?" She's a psychologist, you know? I said, "Yeah."
- LHLewis Howes
[laughs]
- GCGrant Cardone
And it doesn't work with her, you know? I'm like, "Okay." This is what got me out of this trap. So I'm 33, maybe 33 years old, so I'm eight years out of treatment, and I'm just starting to get my feet. Eight years, I'm starting to make a little money.
- LHLewis Howes
Mm.
- GCGrant Cardone
I said I got a little company now. I'm starting to do well for the first time. Lo- l- the, me and this girl had this thing, but we were two different people. And the, the, the psychologist is like, "Look, you know, I'm gonna recommend a drug." This is 12 minutes into the interview. "I'm gonna recommend..." I think it was a Prozac or something. "And then if that one doesn't work, then I'm gonna introduce you to a psychiatrist. He's gonna give you this one drug, and then if that doesn't work, we'll add one."
- LHLewis Howes
Man.
- GCGrant Cardone
"And if that one doesn't work, we'll add one. And sometimes a little bit of an experiment."
- LHLewis Howes
That's crazy.
- GCGrant Cardone
And I'm like, "Yeah, dude, what, what are you trying to do?" She's like, "I'm trying to take some of your aggression. I want you to just add a second." And then she moves to the, the girl and says, "And now you..." I said, "No, no, no. Give me this. Subscribe whatever you want to me, okay?" She's not going, uh, going on anything 'cause they wanted to get her up a little bit, make her more aggressive.
- LHLewis Howes
Mm.
- GCGrant Cardone
And, um, s- sure enough, they prescribed it to me. One interview, I was there less than 45 minutes.
- LHLewis Howes
Wow.
- GCGrant Cardone
Okay? I ate one of them. I forget what it was. It was one of these, uh-
- LHLewis Howes
Something to relax you a little more.
- GCGrant Cardone
Yeah, yeah. Just it was gonna add a second.
- LHLewis Howes
Yeah.
- GCGrant Cardone
It was lithium.
- LHLewis Howes
Okay.
- GCGrant Cardone
It was lithium, dude. I took it. I took half a tab, and I could feel metal moving through my system.
- LHLewis Howes
Mm.
- GCGrant Cardone
And so somebody would ask me something and I'd [laughs] you know?
- LHLewis Howes
[laughs]
- 1:18:36 – 1:24:36
Haters, the Bankruptcy Video and Learning Instead of Hating
- GCGrant Cardone
Because these were 10-year-old kids, man. Like, they, they, they... I didn't know they even knew me.
- LHLewis Howes
Wow.
- GCGrant Cardone
And they, they followed... They knew me from TikTok. "Thank you, man, teaching me about money, man. I shared this with my parents." They knew my name, man. Like, it was like, "Oh my God." My kids were like... My kids wanted to go home. One, one of them didn't feel good, they wanted to go home, and then the, all the kids bombed the truck. And the kids now, my kids are celebrities, you know? And one kid left the nanny's truck and said, "Wait, no, I wanna hang with you, Papa. I wanna h-..." [laughs] 'Cause they could feel this whole thing happening, right? And this is in the... We didn't expect that to happen.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
You know? I didn't know those kids knew me. Now their parents are like, "Who? Who's that?" So it was, like, this phenomenal, like, for all the hate and the, the negativity and the criticisms I get-
- LHLewis Howes
Mm
- GCGrant Cardone
... you know, the, the whole thing that happened in COVID and the bankruptcy video and the... I had friends, man, friends, people that I have had on my stages trashing me.
- LHLewis Howes
Really?
- GCGrant Cardone
When they thought I was going bankrupt.
- LHLewis Howes
Really? What happened?
- GCGrant Cardone
Well, I did the bankruptcy video
- LHLewis Howes
Uh-huh
- GCGrant Cardone
So I did this little video, uh, like some kid said, "I hope you go bankrupt, man." 'Cause COVID was like full bloom March 2020.
- LHLewis Howes
Mm-hmm.
- GCGrant Cardone
"I hope you go bankrupt." And I'm like, "Oh yeah, that's gonna happen." Tongue in cheek, right?
- LHLewis Howes
Joking.
- GCGrant Cardone
I went to, I went to my aggressive. Now I'm gonna take this kid on, right? "I'm losing everything, bro. I'm losing the jets, the blah, blah, blah." So I did this whole video about-
- LHLewis Howes
You said that you're losing everything
- GCGrant Cardone
... yeah, I'm, how I'm losing everything.
- LHLewis Howes
As a joke
- GCGrant Cardone
'Cause, well, I j- I was doing Undercover Billionaire.
- LHLewis Howes
Oh, right, right, right, right, right.
- GCGrant Cardone
Well, I couldn't tell people-
- LHLewis Howes
Sure
- GCGrant Cardone
... that I went broke-
- LHLewis Howes
Sure
- GCGrant Cardone
... 'cause the show got canceled.
- LHLewis Howes
Gotcha.
- GCGrant Cardone
It, it, it got stopped because of COVID. So I'm like, "Yeah, I went broke. I'm losing everything." I, I don't tell him I'm this Lewis Curtis guy.
- LHLewis Howes
Right, right, right.
- 1:24:36 – 1:28:30
Getting from $4 Billion to $8 Billion and Closing
- LHLewis Howes
Thought about 10 billion this, end of this year, or where, what do you think you can do by the end of this year?
- GCGrant Cardone
No, no, end of this year, I think we get to, I think we get to six billion this year.
- LHLewis Howes
What would it take to get to eight?
- GCGrant Cardone
If I can get to s- it, we-
- LHLewis Howes
What would it take to get to eight? What would it take from you-
- GCGrant Cardone
Man, if I double, bro, we going, we gonna, we gonna party hard
- LHLewis Howes
... what would it take from you, though? What would need to happen for you to go from four to eight in a year, and what's holding you back from doing it in one year?
- GCGrant Cardone
Just the mechanics. Like, like I'm like, "I got it."
- LHLewis Howes
You said, you said this mechanics thing every time. You said this the first time we did this.
- GCGrant Cardone
I mean, it, it is, it, it... But, but before it's mechanics, it's, it's, it's, it's an agreement that I could get there. I mean, I know I could get there. I could actually do it.
- LHLewis Howes
Eight by the end of the year.
- GCGrant Cardone
Yeah, I could do it, but some special heavens would have to open up.
- LHLewis Howes
[laughs] What would have to happen? Give me three next steps.
- GCGrant Cardone
Okay. Well, I have to raise a billion dollars.
- LHLewis Howes
Okay. From who?
- GCGrant Cardone
So, so for, for me to go from four to eight-
- LHLewis Howes
Yeah
- GCGrant Cardone
... I need to raise one billion in one year.
- LHLewis Howes
To get four, to get three billion worth of-
- GCGrant Cardone
To buy $4 billion worth of real estate.
- LHLewis Howes
Okay. You need one billion.
- GCGrant Cardone
I'd have to go, I'd have to go, I'd have to raise a, a billion dollars. I need to raise maybe, maybe 800 million.
- LHLewis Howes
Okay.
- GCGrant Cardone
More.
- LHLewis Howes
800 million.
- GCGrant Cardone
Yeah.
- LHLewis Howes
So you need 800 million. That's less than 100 million a month.
- GCGrant Cardone
Yeah, yeah, yeah. It is-
- LHLewis Howes
It's 80 million a month Right? What is that?
- GCGrant Cardone
Yeah, yeah
Episode duration: 1:28:30
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Transcript of episode AOrrmF1YVZc