"TRAIN Your Brain To MAKE MORE MONEY In 30 Days!" (Law Of Vibration)| Bob Proctor

1. 0:00 – 5:00

   Staying in Control and Studying Every Day

   1. BPBob Proctor0:00

      Well, the earning of money is, is an exact science. It's governed by law. The amount of money you earn is in direct ratio to the need for what you do, your ability to do it, and the difficulty there is in replacing you. We've gotta learn how to earn money, and most people don't know how to earn money. Most people think you go to work to earn money.

   2. LHLewis Howes0:16

      I think you gotta have a dream The School of Greatness.

   3. BPBob Proctor0:19

      Really?

   4. LHLewis Howes0:19

      [laughs] Yeah. Please welcome Lewis Howes. If you could share or reveal some of the shocking habits that you've noticed from some of the biggest performers in the world on how they've a- been able to handle adversity and thrive, and what the difference is between the ones who have been successful during a challenging time of adversity for the world. What are the habits of those people thriving versus the other people that maybe, who were successful but fell off a little bit over the last year? What would you say are some of those habits that differentiate the successful during challenging times?

   5. BPBob Proctor0:54

      Well, it, it's, there's... It's, it's really obvious. You know, the law of the animal kingdom is adapt or die, and if you let the outside world control you, you're toast. Because when anything goes wrong, it's in control. When you control from the inside, like we're in control of ourself, we're in control of our world, so it doesn't matter what happens, you figure out how to get to where you're going. Um, the goals don't change. Sometimes the methods of getting there do, but, uh, I have never... I think probably I had great teachers. I had a half a dozen phenomenal mentors, and I think I was raised the right way. You stay in control regardless, you know?

   6. LHLewis Howes1:43

      Yeah. What would you say are some of the habits that you have that people wouldn't expect that you would have? Maybe they would expect certain things like waking up early or journaling or, you know, getting eight hours of sleep, but what are some habits that you do differently that maybe are unexpected in the personal growth space?

   7. BPBob Proctor2:03

      I study every day. Every day.

   8. LHLewis Howes2:05

      Mm.

   9. BPBob Proctor2:06

      Um, I've studied every day now for 60 years. I started to study this book in 1961, and I read it every day, same book, Think and Grow Rich. I have, uh, just here behind me, I've got The Laws of Success, the original ones that Napoleon Hill wrote in 1928, and then he come out with this in 1937. And, a- the man that gave it to me, he said, "If you'll study this every day," he said, "you're gonna have a wonderful life." And he pointed out Napoleon Hill spent his whole life studying the lives of 500 of the world's most successful people. He was mentored by Andrew Carnegie, who at the time was the wealthiest man in the world, and he said, "Since he spent his whole life putting this together," he said, "it'd be a prudent move on your part if you spent the rest of your life trying to understand and apply what he is teaching."

   10. LHLewis Howes3:01

       [laughs] Right.

   11. BPBob Proctor3:02

       And, you know, that just seemed to make some sense to me, and that's what I started to do, and I've never stopped.

   12. LHLewis Howes3:08

       If there was only one principle inside of Think and Grow Rich that you could only live by and only talk about, and you wouldn't be able to talk about anything else inside the book, what would that one principle be?

   13. BPBob Proctor3:21

       Persistence. He said there, he, he said in the book, he said, "There may be no heroic connotation to the word, but the quality is to the character of the human like what carbon is to steel." See, I think the trick, Lewis, is get some good habit patterns and live with them all of your life, because you're either gonna grow or you're gonna die. It's, uh, it's create or disintegrate. There's no such thing as leveling out and staying where we are, and some people think they can just hold it where they're at, but they can't do that. You're either gonna go ahead or you're gonna go backwards. It's create or disintegrate. And so if you have good habits, you're gonna keep growing. Way back, I think around 1938, '39, Albert Ian Gray worked for The Prudential, and he wrote, um, The Common Denominator of Success. It's a great article. And he said, "The common denominator of success is in forming the habit of doing things that failures don't like to do."

   14. LHLewis Howes4:32

       Mm.

   15. BPBob Proctor4:32

       And he was speaking one time, a young guy said, "Why do successful people like doing these things?" And he said, "They don't. [laughs] That's why they've turned them into habits."

   16. LHLewis Howes4:41

       [laughs]

   17. BPBob Proctor4:42

       [laughs] You know? I thought that was beautiful. He said, "That's why they've turned them into habits. They don't like doing them." You see? And of course, a habit is-

   18. LHLewis Howes4:50

       What, what do you think-

   19. BPBob Proctor4:51

       Well, a habit is something we do automatically-

   20. LHLewis Howes4:53

       Okay. Yeah, sorry

   21. BPBob Proctor4:53

       ... without any conscious thought. We just... It's part of our paradigm. We're programmed. Yeah.

2. 5:00 – 9:11

   Repetition, Habits and Principle Over Precedent

   1. LHLewis Howes5:00

      What do you think are the three most difficult habits to develop, uh, that actual- actually will support us for the most growth long-term if we can take these habits on?

   2. BPBob Proctor5:11

      One of the things I think the most difficult is repetition of studying the same thing.

   3. LHLewis Howes5:17

      Mm.

   4. BPBob Proctor5:18

      I have a, um, a book here on my desk. It's in a book holder. And when I went to visit Earl Nightingale way back, mm, 1968, '69... No, it was earlier than that, it was around '66, and I saw he had this book stand on his desk and I asked him what it was. He said it was a book holder. And I said, "Why do you have it?" He says, "'Cause I wanna read those two pages every day for the next month, maybe two months." I said, "Really? The same thing?" And he said, "Yeah." He said, "Then they'll become a part of me."

   5. LHLewis Howes6:01

      Mm.

   6. BPBob Proctor6:01

      And he said, "That's really the succe- the secret of success is the repetition of an idea." You see that in sports. You play ball, I mean-

   7. LHLewis Howes6:09

      Mm-hmm

   8. BPBob Proctor6:10

      ... it's definitely part of your game, you know. Um, how many g- how many plays would you have in your head?

   9. LHLewis Howes6:20

      Hoo. Um, well, a lot of different plays, but in football, there's really only, like, nine different routes a receiver can run-

   10. BPBob Proctor6:29

       Yeah

   11. LHLewis Howes6:29

       ... as part of the tree of ru- of running a route. But there's so many different variations within plays that that one receiver could run, and then another person could run in tandem with that.

   12. BPBob Proctor6:41

       Yeah.

   13. LHLewis Howes6:41

       So you have to... There's a massive playbook that you go through at the beginning of the season, and you've got to remember a lot of different things. But if you typically know the route you need to run and what other people are doing around you, then you can, you can figure it out.

   14. BPBob Proctor6:54

       But it's repetition that enables you to do that, isn't it?

   15. LHLewis Howes6:58

       Over and over and over and over.

   16. BPBob Proctor6:59

       Well, you see-

   17. LHLewis Howes7:00

       And the same route over and over

   18. BPBob Proctor7:02

       ... that doesn't just apply to football. I think that applies to life. And if a person will really understand that, it's through repetition that you program your subjective mind, and it's your subjective mind-

   19. LHLewis Howes7:14

       Mm

   20. BPBob Proctor7:14

       ... that controls your behavior. Doesn't make sense to some people, but if they would study it and start to understand it, they would start to do it.

   21. LHLewis Howes7:26

       What's the most important thing on those two pages that you have open in front of you?

   22. BPBob Proctor7:30

       Most important thing? Here, read it to you. "The lesson to be learned from the practical aviation of the present day is that of triumph of principle over precedent, of working out of an idea to its logical conclusion in spite of the accumulated testimony of all past experiences to the contrary. With such a notable example before us, can we say that it is futile to inquire whether, by the same method, we may not unlock still more important secrets and gain some knowledge of the unseen causes which are the back of external and visible conditions? And then by bringing these unseen causes into a better order, make practical working reality of possibilities which at present seem but fantastic dreams." They're talking about the Wright brothers. He said there was a secret. They got off the ground, because nobody knew how to fly, and neither did they until after they got it in the air. But he pointed out that it was principle over precedent, and we let precedent control us too often. You know? We're-

   23. LHLewis Howes8:47

       What's the difference between principle and precedent?

   24. BPBob Proctor8:50

       Well, precedent, you're let- letting something that has happened in the past control you.

   25. LHLewis Howes8:56

       Mm.

   26. BPBob Proctor8:56

       The principle, uh, is that there's always a better way. Doesn't matter what you're doing. Better is a beautiful word.

3. 9:11 – 15:53

   Letting Go of a Loser Past and Building Self-Esteem

   1. LHLewis Howes9:11

      What's something in your life that took a long time, where you were holding onto the precedent of something for a while, maybe it was months, maybe it was years, decades, that eventually the principle finally started to fly and you had a breakthrough? Is there an area of your life you can think of?

   2. BPBob Proctor9:28

      Oh, absolutely, absolutely. Just as soon as you said it, yeah. You see-

   3. LHLewis Howes9:31

      [laughs]

   4. BPBob Proctor9:32

      ... when I started in this, when I first got this book, um, I was such a loser, and I mean in every, every way you look at it. I, um, I went to high school for two months, and I didn't quit. They kicked me out. They didn't want me there. Um, and I was kind of happy, 'cause I didn't like it there anyway.

   5. LHLewis Howes9:56

      Mm-hmm.

   6. BPBob Proctor9:57

      Um, I held dumb jobs. I never had a half decent job. The idea that I could even get a good job never entered my mind. I had such low self-esteem. I didn't understand that at the time. I didn't even know what self-esteem was. And letting go of the fact that I didn't have a formal education, that I never had any business experience... The man that gave me the book, he said, "None of that matters, Bob. That's the past." He said, "Let it go." Well, I had a difficult time letting that go, because we're programmed that if you don't go to school, you can't get a good job, that if you're gonna earn a lot of money, you gotta be really smart. Well, you see, I didn't think I was very smart, and I didn't have any formal education. That's a hard thing to let go of.

   7. LHLewis Howes10:56

      Mm-hmm.

   8. BPBob Proctor10:58

      But through the repetition of studying this over and over and over, and as he pointed out to me, Edison had grade three.

   9. LHLewis Howes11:09

      Mm.

   10. BPBob Proctor11:10

       And he pointed at different people that had no formal education. And I finally made a break, got it... Left it behind. I'm not quite sure exactly when, but I let it go. Yeah.

   11. LHLewis Howes11:26

       What would you say are some deciding factors that can help someone with their self-esteem? Because you and I are very similar, where my childhood, I didn't, I didn't have much confidence in myself or-

   12. BPBob Proctor11:37

       Mm

   13. LHLewis Howes11:37

       ... esteem, because I was in the bottom of my class in school, because I was, you know, had tutors and special needs classes because I just wasn't able to understand it and comprehend that well, and felt awkward and goofy in my life. What are some, some things you think people that in their teens, or even in their 40s and 50s, who don't have confidence yet, what are the things that we can be doing differently to gain confidence, to build self-esteem? Because I think this is one of the key factors of success, is believing in yourself. It doesn't matter if the world believes in you if you don't believe in you.

   14. BPBob Proctor12:08

       Yeah.

   15. LHLewis Howes12:08

       What can we start to do to change that?

   16. BPBob Proctor12:10

       Well, I think a person has to start to study themself. Most people know very little about themself. They think they're their body. You're not a body. You have a body, and you have a marvelous mind. And when I first started to study this, I thought, you know, studying the mind, that's for a psychiatrist, psychologist, behavioral scientist. And the man that told me, he said, "No, it's not." He says, "That's for anybody. That's for little kids." And so I think as we start to understand something about our mind and something about our higher faculties... See, we're, we're all programmed to live through our senses. We go by what we see, hear, smell, taste, touch. Well, I've got a little dog at home that can see, hear, smell, taste, touch. All the animals in the world, they're, they're completely at home in their environment. They blend in. They operate by instinct, which is perfect. Um, we had instinct removed, and we had higher faculties put in our place, in their place. And if we would study these and gain an understanding, your self-image would automatically start to improve. You have perception, the will, reason, imagination, memory, and intuition. Those six faculties will give you the ability to create your own environment. See, we're totally disoriented in our environment, where all the other little creatures are completely at home in theirs. And we're c- we're disoriented in ours because we can create our own, but we don't know that. School doesn't teach us that. School is more interested in, in the development of your intellect than in the development of awareness.

   17. LHLewis Howes14:00

       Mm.

   18. BPBob Proctor14:01

       Like, um, a person doesn't earn $100,000 a year because they want 100 a year. They earn 100 a year because they're not aware of how to earn 100 a month. Awareness is really the key. And when we become aware of who we are and what we've got working for us, you know, marvelous things start to happen to us. And that's really what happened to me. I never went back to school. Um, I, um, I built a very successful company. It operates all over the world. Um, I didn't do it myself. I have a tremendous team of people. I've got a, just an absolute genius of a business partner, a, a woman who's an attorney. I mentioned to you before, you should have her on sometime. You'd, she, you, you'd be fascinated with her. She's that interesting. But it was a group of people. We've attracted a phenomenal group of people in our company.

   19. LHLewis Howes15:05

       Mm-hmm.

   20. BPBob Proctor15:05

       And we're operating now in 91 countries-

   21. LHLewis Howes15:10

       Wow

   22. BPBob Proctor15:10

       ... teaching this information. You know? It's... I don't know another company that teaches what we teach. Like, I think, um, Tony Robbins has probably done more for our industry than any individual. The Secret has probably done more for it, as much as Tony has, um, the movie. Um, but there's... I don't know anybody else teaching what we're teaching. And what we're really doing is teaching people how their mind functions and, um, how to expand their understanding of how it operates.

4. 15:53 – 21:55

   Imagination, Will and Working From the Goal

   1. LHLewis Howes15:53

      What are the six faculties again? You shared this before-

   2. BPBob Proctor15:56

      Yeah

   3. LHLewis Howes15:56

      ... which I, which I love, and I think if people really understood this-

   4. BPBob Proctor15:59

      Perception

   5. LHLewis Howes15:59

      ... it would help them build their self-image. Yep.

   6. BPBob Proctor16:00

      There's perception, the will-

   7. LHLewis Howes16:04

      Mm-hmm

   8. BPBob Proctor16:05

      ... imagination, memory, reason, and intuition.

   9. LHLewis Howes16:14

      Which one is the hardest for people to-

   10. BPBob Proctor16:17

       I don't think any of them are

   11. LHLewis Howes16:19

       ... build awareness?

   12. BPBob Proctor16:20

       They're, they're all equally as valuable. Um-

   13. LHLewis Howes16:24

       Mm-hmm

   14. BPBob Proctor16:24

       ... you take your imagination. Think of this for a minute, Lewis. Nothing is created or destroyed. Look here. Here's a little cell phone. What you can do with this almost blows your mind when you think of it.

   15. LHLewis Howes16:38

       Yeah. [laughs]

   16. BPBob Proctor16:39

       Well, when I was a kid, we didn't have a phone. And we didn't have a phone because we didn't have any money, for the first reason. But the second, um, not everybody could have a phone.

   17. LHLewis Howes16:53

       Mm-hmm.

   18. BPBob Proctor16:53

       We were not aware that there was an infinite number of frequencies. Today, there's [laughs] what, a zillion phones, because there's an-

   19. LHLewis Howes17:04

       Right

   20. BPBob Proctor17:04

       ... infinite number of frequencies. This phone is on its own frequency. Yours, it's on its own frequency. If I have your number in here and I hit send, you and I connect. We're on the same frequency. Won't matter where you are. We can see each other. We can communicate. Because we get on the same frequency. Well, the good that we desire is already here. It's on a frequency. The way to build this has always been here. We weren't aware of it, but somebody took their imagination and went off into no place. What they were really doing is going onto a higher frequency. And if you'll stay on that frequency, you'll attract everything that you require. That's why, um, Dr. Wernher von Braun, when President Kennedy asked him what it would take to build a rocket that would carry a man to the moon and then bring him back safely to Earth, von Braun said, "The will to do it."

   21. LHLewis Howes18:03

       Mm-hmm.

   22. BPBob Proctor18:03

       The will is the mental faculty that gives you the ability to hold one idea on the screen of your mind to the exclusion of all outside distractions. See, if you take your imagination Do it. You have goals, take your imagination, and then take yourself there, see yourself already have completed the goal.

   23. LHLewis Howes18:28

       Mm-hmm.

   24. BPBob Proctor18:29

       And then hold that picture with your will. When you go there with your imagination, there is a place. Whatever it is you want, you went there with your imagination, there is a place. You stay there in your imagination, you will attract everything that's required for the manifestation of that picture. You saw Brady doing it last [laughs] Sunday.

   25. LHLewis Howes18:55

       Yeah, he's a machine.

   26. BPBob Proctor18:56

       Yeah. Absolutely phenomenal.

   27. LHLewis Howes19:02

       So holding the imagination, the picture that you want in your mind-

   28. BPBob Proctor19:05

       Uh-huh

   29. LHLewis Howes19:06

       ... and then attracting it on the steps to get there.

   30. BPBob Proctor19:08

       Yeah. You see, we don't work toward the goal, we work from the goal. You get the goal-
5. 21:55 – 27:42

   Paradigms and Why Programming Holds Us Back

   1. LHLewis Howes21:55

      Why is it so hard, why is it hard for us to hold onto, or maybe not hold onto, but keep in our minds and imagine the idea of a greater future for us, as, as opposed to constantly being stuck in the past? Why is that hard for so many of us?

   2. BPBob Proctor22:13

      Because we're programmed to go the other way. You know, what language do you speak?

   3. LHLewis Howes22:20

      Uh, I barely speak English.

   4. BPBob Proctor22:22

      [laughs] How about Russian?

   5. LHLewis Howes22:24

      [laughs] Uh, privet. Kak dela? Uh, that's all I know. [laughs]

   6. BPBob Proctor22:29

      Well, the point is, you were raised with the English language.

   7. LHLewis Howes22:34

      Yes.

   8. BPBob Proctor22:35

      You don't know another language.

   9. LHLewis Howes22:37

      Yeah.

   10. BPBob Proctor22:37

       I was raised with the English language. I don't know another language. I was working with people over in Kuala Lumpur a number of years ago, and they had a little boy, four years old, that little boy could speak four languages.

   11. LHLewis Howes22:49

       Wow.

   12. BPBob Proctor22:49

       They thought nothing of that. There's people speak many more than four languages. Because that's the way they're raised. We're the product of our environment from the time we're born. But prior to that, genetically we're programmed. You're, you're genetically programmed at the moment of conception. You get all Mom's DNA and all Dad's DNA, and God knows how far it goes back on either side. Well, that is programming, that's in our subconscious mind. And [laughs] that's called a paradigm. That's what it is. It's a program in our subconscious mind. Now, here's the crazy part. You have programs in your phone or in your computer. The people that write the code for these programs are really smart-

   13. LHLewis Howes23:39

       Mm-hmm

   14. BPBob Proctor23:40

       ... when it comes to writing code. They really know what the hell they're doing. The people that wrote the code for our biocomputer had no idea what the hell they were doing.

   15. LHLewis Howes23:49

       [laughs]

   16. BPBob Proctor23:51

       They don't. They did not.

   17. LHLewis Howes23:53

       Mm-hmm.

   18. BPBob Proctor23:54

       They were writing a code for my subconscious mind and for yours, that's our paradigm, and that probably controls our life to an enormous degree. It did with me until I was 26. Now, I was fortunate when I met Ray Stanford and he got me into the Think and Grow Rich book, and that led me into God knows what else. I have been working at changing that program since I was 26. I'm 86 right now. So I've been at it for a long time, and I work at it every day. Most people don't even know that they have the problem, [laughs] so they stay stuck their whole life. Listen, you interview some pretty interesting people. Um, I watched you interview here a, a billionaire a while ago. Um...

   19. LHLewis Howes24:44

       Mm-hmm. Which one?

   20. BPBob Proctor24:46

       I forgot. I've forgotten who it was.

   21. LHLewis Howes24:48

       [laughs]

   22. BPBob Proctor24:48

       Anyway-

   23. LHLewis Howes24:48

       Ray Dalio, Charles Koch, uh-

   24. BPBob Proctor24:51

       It, it was a pretty interesting-

   25. LHLewis Howes24:52

       ... John Paul DeJoria, yeah

   26. BPBob Proctor24:52

       ... interview anyway. But-

   27. LHLewis Howes24:54

       Yeah

   28. BPBob Proctor24:54

       ... the point is anybody can become a billionaire if that's what you wanna do. You say, "Well, wouldn't everybody?" No, everybody wouldn't. I wouldn't wanna put all my energy into that. Now, does that mean I don't want money? No, hell, I earn all kinds of money, and I probably want to earn more, but that's not my focus. We are programmed to live a certain way, and, uh, rarely do we change that. Now, I change it, and I teach people to change it, but most people don't. Stop and think of how few people, um, are really well off. Three, 4%, 5% maximum, if that, and 95% are struggling, and these are... some of these are really bright people.

   29. LHLewis Howes25:48

       Mm-hmm.

   30. BPBob Proctor25:49

       You've got people that have a, um, a doctorate degree in commerce and finance, and they're broke. How the hell could that happen? Well, they never learned how to earn money. They learned how to count it, invest it, and what to do with it. They never learned how to earn it. School doesn't teach us how to earn money. It's absurd when you stop and think about it.
6. 27:42 – 34:25

   Daily Reprogramming Rituals: Goal Card, Gratitude and Service

   1. LHLewis Howes27:42

      What is the thing that's been on repeat for you every single morning to help program your subconscious mind in your favor? Is there a thing you say? Is there a mantra? Is there a meditation? Is there a practice that helps reprogram in a positive way?

   2. BPBob Proctor27:57

      I have a goal card. Carry a goal card with me all the time. My goal is on the card. I touch that. When I wr- When you have a goal and you write your goal, you, you paint a picture with words. Your goal is a picture in your mind, and you paint the picture with words. When you're writing it, you impregnate it into a group of cells in your brain. When I carry this in my pocket, when I touch it, the sensory factor, touch is affected. It's a light message goes flying through my body, and it resonates with those cells in my brain, and the picture comes on the screen of my mind. This is a ritual. I've been doing this since 1961.

   3. LHLewis Howes28:40

      Wow.

   4. BPBob Proctor28:41

      Um-

   5. LHLewis Howes28:42

      What, what, what's on your goal card, before I get to the next thing?

   6. BPBob Proctor28:45

      I wanna do $100 million in business.

   7. LHLewis Howes28:49

      Wow.

   8. BPBob Proctor28:49

      We don't do that now. I'm doing it in here-

   9. LHLewis Howes28:56

      Mm-hmm

   10. BPBob Proctor28:56

       ... but physically I haven't got there. Um, this is Sandy's goal, and it's my goal, and we both got the card signed. It's written in present tense. Um, all your goals should be in present tense. The only thing you put a date on is you're guessing at the date.

   11. LHLewis Howes29:15

       Hmm.

   12. BPBob Proctor29:15

       You don't know what the date is, you know?

   13. LHLewis Howes29:21

       So what's, what's the second, the next thing you do to help reprogram your-

   14. BPBob Proctor29:24

       I, I write out-

   15. LHLewis Howes29:25

       ... subconscious mind in your favor?

   16. BPBob Proctor29:25

       ... 10 things I'm grateful for every morning.

   17. LHLewis Howes29:29

       Hmm.

   18. BPBob Proctor29:29

       Yeah.

   19. LHLewis Howes29:29

       You, you read it?

   20. BPBob Proctor29:31

       I write it. Read it and write it. Yeah.

   21. LHLewis Howes29:34

       Yeah. Okay.

   22. BPBob Proctor29:35

       Yeah.

   23. LHLewis Howes29:36

       What does gratitude do for someone when they feel stuck, when they feel overwhelmed, stressed, their goals aren't happening fast enough?

   24. BPBob Proctor29:44

       Well, gratitude's an interesting... it's an interesting question the way you asked the question. In, um, The Science of Getting Rich, in chapter seven, Wallace D. Wattles wrote the chapter on, on gratitude. In it, he said, "The entire process of mental adjustment and atonement can be summed up in one word: gratitude." The entire process of mental adjustment. If you're troubled, this, some- could... and it could go wrong. Um, but you're troubled. Y- you've got a big problem. You're just not quite sure how to solve, and it's bothering you. Might be something personal, or it could be business. Whenever you feel yourself troubled, that's a mental problem. The entire process of mental adjustment, you need a mental adjustment. Sit down and write out what you're grateful for. You'd be amazed what it does to you. The entire process of mental adjustment and atonement can be summed up in one word, gratitude. Gratitude hooks you up to your source of supply. It opens a channel for good to come into your life. You cannot feel bad when you're thinking of what you're grateful for. It's funny, problems just sort of melt away. [laughs]

   25. LHLewis Howes31:01

       [laughs]

   26. BPBob Proctor31:01

       It's, it's like-

   27. LHLewis Howes31:02

       Absolutely

   28. BPBob Proctor31:02

       ... some kind of mental magic.

   29. LHLewis Howes31:05

       Mm-hmm.

   30. BPBob Proctor31:06

       It's better than magic. I r- read, there was a creative writer, I got a mental block on the guy's name, and I should remember it, 'cause it's such a great thing he said. Um, I've worked around magicians. If I work conventions, periodically they'll have, if there's a, a magician working at the convention too, they'll get me to work some kind of a trick with them, so you gotta tell the trick to somebody, so I'm the guy.
7. 34:25 – 41:07

   Law of Attraction, Vibration and Feeling Good

   1. LHLewis Howes34:25

      I'm curious, if you could sum up the law of attraction in, in one phrase, what is that idea of the law of attraction for people, if they're still not sure on it?

   2. BPBob Proctor34:38

      Well, oddly enough, The Secret, I think, led some people down the wrong path with the law of attraction in that we didn't take the time or never got into it in depth. The law of attraction's a secondary law, and most people talk about it as a, the law of attraction. It's a law. Well, it is, but it's a secondary law. Um, and a lot of people are left with the idea, you just think about it, you'll attract it. Well, that is a bunch of nonsense. That's not true at all. Um, you do attract what you think about, but your thought patterns control the vibration you're in. Vibration is a basic law of the universe. The law of vibration decrees everything moves, nothing rests. Um, the walls around you are moving. If you go and look at them through a microscope, you'll see them moving. The body in a coffin is moving. It's, um-

   3. LHLewis Howes35:33

      Hmm

   4. BPBob Proctor35:33

      ... if it wasn't moving, how would it ever change to dust? The law of vibration decrees that everything moves. We literally live in an ocean of motion. Well, your mind and body is in a vibration, and that's controlled by your thoughts. You activate cells in your brain. Your mind activates cells. That sets up a vibration in the mind and body, and the vibration you set up is gonna dictate what you attract. If you're troubled and you're in a bad mood, you're gonna attract bad stuff to you. You're on a negative frequency. So as long as you stay in that bad vibration, you're gonna attract some more bad stuff. It's just gonna keep coming, and you see it happening all the time to people. Um, it's in the Bible, the-

   5. LHLewis Howes36:15

      It's probably like when, it's probably like when you're, you know, you're not feeling good and you just want more ice cream or pizza. You want bad things to make you feel good as opposed to-

   6. BPBob Proctor36:24

      Yeah

   7. LHLewis Howes36:24

      ... "Let me have a healthy salad when I'm down." You know?

   8. BPBob Proctor36:26

      Yeah.

   9. LHLewis Howes36:26

      It's not what we're thinking. [laughs]

   10. BPBob Proctor36:29

       Well, you see, the trick is really to keep yourself feeling good. Feeling is conscious awareness of vibration. The vibration is the basic law, and if you stay feeling good, in a good vibration, you're gonna attract good stuff. You just magnetize yourself to stuff that's good. There's, um, very few people really understand the law of vibration. Everybody is utilizing it every day, all day. You are attracting what you're in harmony with. You always have, you always will.

   11. LHLewis Howes37:03

       How do we put oursel-

   12. BPBob Proctor37:04

       Pardon?

   13. LHLewis Howes37:05

       Yeah, uh, how do we put ourselves in a state of feeling good when there's nothing to feel good about for some people maybe?

   14. BPBob Proctor37:14

       Well, there's always something to feel good about. Listen-

   15. LHLewis Howes37:15

       They're, you know, they're stressed about the world, they're stressed about their job, they're stressed about their health, their family, relationship breakups. How do they change the feeling to feel good when they're in an environment of stress?

   16. BPBob Proctor37:29

       Listen, there's a law called polarity. The law of polarity decrees everything has an opposite. You couldn't have an up without a down, a hot without a cold. You can't have a bad without a good. If you're looking at bad, that tells you there's gotta be good. You cannot have bad without good. And if you wanna feel good, start looking for what's good. And if you start looking for what's good, you're gonna find it. You're gonna find whatever you're looking for. And the idea to say, "Well, you really can't, there's so much bad going on," that attitude is not gonna reward you at all. It's gonna give you bad stuff. You've gotta know that there's always something good. You've gotta find it.

   17. LHLewis Howes38:16

       Why is it so hard for people to see the good when there's so much chaos around them?

   18. BPBob Proctor38:22

       Because they're so programmed the wrong way. They're really programmed the wrong way. We're, um, we're programmed for bad news. You don't find a good news news station. They don't have good news. People wouldn't advertise. They wouldn't go there. People are attracted to bad news, 'cause they're in a, they're in a bad vibration themself. And when they start to understand that, and then realize they can control it and change it, that's when they'll start winning. See, that's where I was. I was in a bad vibration. Everything was bad. There was nothing good. I mean, I just had one hell of a life up till I was 26. There was nothing good about it at all. And when I was 26, I met a guy that got me on this book, and he started to give me some effective education, and my whole life changed. My income went from 4,000 a year to 175,000 a year in a year, washing floors. He, the first thing he wanted to know, he wanted me to write my goal on a card. He said, "What do you really want?" I said, "All I want is some money." I figured if I had some money, all my problems would go [laughs] away. I owed everybody and his brother money. And they're always phoning me-

   19. LHLewis Howes39:44

       [laughs]

   20. BPBob Proctor39:44

       ... "Where's the money? Where's the money?" And I says, "God, if I knew where the money was, you wouldn't have to phone me anymore."

   21. LHLewis Howes39:48

       [laughs]

   22. BPBob Proctor39:50

       And I'd get upset with them for phoning me. And, um, so I said, "I want $25,000." If we had taken, Lewis, if we had taken all the money in the neighborhood where I lived, you wouldn't have found $25,000.

   23. LHLewis Howes40:05

       [laughs]

   24. BPBob Proctor40:05

       I mean, this was... It was a- an absurd goal. And, um, what he... He said, "Write it on the card and read it often." And what happened, it's only in retrospect that I became aware of what happened. Because I kept reading it, he said, like he said to me, "Your way's not working. Try mine. My way is working." He was happy, healthy, wealthy, this guy. So I kept reading this, and what happened is it got me thinking of earning money. Now, prior to that, I wasn't. I was thinking of debt. All I was thinking about is debt. I owe this money, I owe that money. They were all phoning me.

   25. LHLewis Howes40:41

       Hmm.

   26. BPBob Proctor40:43

       And since I was thinking about it, I started hear people talking about it, and I remember this guy saying there's good money cleaning floors. I said, "I'm not proud. I don't clean floors." In five years, I was cleaning floors in Toronto, Montreal, Boston, Cleveland, Orlando [laughs] and England. I mean, I was having a hell of a time, you know? Gotta change the programming.

8. 41:07 – 45:14

   Avoiding the News and Shifting Your Frequency

   1. LHLewis Howes41:07

      Yeah, one of the things that I stopped doing many years ago, uh, when I had no money is I stop- I, I got rid of my TV for a few years, um, because I found myself being tr- you know, caught in just consuming a lot of news or just shows that weren't really supporting me because I was sitting there as opposed to creating inaction-

   2. BPBob Proctor41:28

      Yeah

   3. LHLewis Howes41:28

      ... doing something to, to help me earn more, to generate what I was looking for, and to work on my health and wellness, my relationships, everything, not just money. And after a few years, I didn't miss the TV, and I started making more money than ever, and I was in great shape, and all these different things happened. And today, I have TV now. I mean, I watch Netflix, I watch sports mostly, but I don't watch the news. It's very rare if I watch the news, and I get criticized for this sometimes from people because they're like, they're like, "Well, you should be aware of what's happening in the world. You should be educated. You should be, you know, mindful," all these things. And I w- I was... I live in a, in a, in a building here in Los Angeles, and they have a big TV in kind of the, uh, in a, in a general room where people can walk in. And I went in there the other day, and I sat down and sipped some coffee. And literally on this massive TV screen, they had four different news channels up at once-

   4. BPBob Proctor42:19

      Hmm

   5. LHLewis Howes42:19

      ... kind of splitting the screen in four parts.

   6. BPBob Proctor42:22

      Hmm.

   7. LHLewis Howes42:22

      And for 20 minutes, all they were showing on the news screens, all four channels, was just this bombing, and this is happening here in India, and this is happening in the US, and, and the rioting, and it... All it, it just was chaos.

   8. BPBob Proctor42:36

      Hmm.

   9. LHLewis Howes42:36

      And I was just like, man, if I sat here and watched this every single day, my mind would be chaotic-

   10. BPBob Proctor42:42

       Yeah

   11. LHLewis Howes42:42

       ... 'cause I'm consuming chaos. And like you talk about, it's changing the frequency. It's turning the channel off and getting into a different frequency is what we need to do-

   12. BPBob Proctor42:50

       Yeah

   13. LHLewis Howes42:50

       ... and not consume that. We can still be aware of it. You know, I don't wanna live in a world where I don't know what's happening, but I don't need to watch it all day to still be aware of it. Isn't that right?

   14. BPBob Proctor42:59

       Do you know, I think anything that, that's, I don't know, very important that you know, you'll, you'll overhear it in conversation. You don't have to watch-

   15. LHLewis Howes43:10

       Absolutely

   16. BPBob Proctor43:10

       ... the news to get it. You're gonna get it. Somebody's gonna tell you. So, [laughs] I agree, you know. It's a waste of time sitting there and soaking all that up because it, it does you no good, and it does you a lot of harm, you know?

   17. LHLewis Howes43:26

       It does a lot of harm.

   18. BPBob Proctor43:28

       When I was saying before-

   19. LHLewis Howes43:29

       The more you do, if, if you, yeah

   20. BPBob Proctor43:29

       ... it makes you feel bad. If you feel bad-

   21. LHLewis Howes43:32

       Mm-hmm

   22. BPBob Proctor43:32

       ... feeling is a word we invented to describe our conscious awareness of the vibration we're in. When you are feeling bad, you're in a negative vibration. When you're feeling good, you're in a positive vibration. That's just a basic thing that we could go by. So, how do you feel good? Well, there's all kinds of ways to feel good. Think of something really pleasant, you'll start feeling good. Do something kind for somebody, you'll start to feel better. Help somebody out somewhere, you'll start to feel good. Share a good idea, you'll start to feel good. When you're feeling good, you're in a good vibration, you're gonna attract good stuff to you. Most people don't understand that feeling is conscious awareness of vibration, and the vibration you're in is dictating what you're gonna attract.

   23. LHLewis Howes44:25

       Ooh.

   24. BPBob Proctor44:26

       It's a basic thing.

   25. LHLewis Howes44:27

       That's so true.

   26. BPBob Proctor44:28

       It's so basic, but it's not understood.

   27. LHLewis Howes44:31

       It's hard for people to change the way they feel because they get-

   28. BPBob Proctor44:34

       Oh

   29. LHLewis Howes44:34

       ... I feel like they get trapped in it.

   30. BPBob Proctor44:35

       Yeah.
9. 45:14 – 49:09

   Letting Go of Anger and Staying in Control

   1. LHLewis Howes45:14

      'Cause I'm sure you still feel angry and upset and let down and sad at times, right?

   2. BPBob Proctor45:22

      Do you know, I don't get angry.

   3. LHLewis Howes45:27

      That's good.

   4. BPBob Proctor45:28

      I can't remember the last time I got angry. I may be not very pleased with people sometimes, but I, I don't get angry.

   5. LHLewis Howes45:37

      [laughs]

   6. BPBob Proctor45:38

      No, I really-

   7. LHLewis Howes45:38

      You might be disappointed but-

   8. BPBob Proctor45:39

      I used to, I used to get angry. I used to have a hell of a temper. I had red hair, too. [laughs]

   9. LHLewis Howes45:44

      [laughs]

   10. BPBob Proctor45:45

       I think red heads have bad tempers. They, that's what they say. Well, it was true with me. Um, I can't remember the last time I was angry. I just-

   11. LHLewis Howes45:55

       What do you think-

   12. BPBob Proctor45:55

       ... decided it was a, a really silly waste of energy, you know?

   13. LHLewis Howes46:00

       Hmm. What do you think shifted for you in, in deciding that?

   14. BPBob Proctor46:04

       Oh, there's no question about what shifted. It's the studying. You know, you study, if you study the right material, you're raising your level of awareness. And people that are angry all the time are on a pretty low vibration. They're, they're not really very with it, you know?

   15. LHLewis Howes46:22

       So, how long were you angry for in your life? How many, how many years did it take to-

   16. BPBob Proctor46:26

       Oh, well, John, I was-

   17. LHLewis Howes46:27

       ... until you finally said... 40, 50, 60? How old were you?

   18. BPBob Proctor46:33

       Uh, I was probably, I'd probably be 60.

   19. LHLewis Howes46:39

       60.

   20. BPBob Proctor46:39

       50, late... Yeah.

   21. LHLewis Howes46:40

       And how, how young are you now, Bob?

   22. BPBob Proctor46:42

       I'm 86. Yeah.

   23. LHLewis Howes46:45

       You look great, man. I hope I look as healthy and young as you at 86.

   24. BPBob Proctor46:48

       [laughs] Well, I'm still going strong. I have no intentions of slowing down.

   25. LHLewis Howes46:53

       That's amazing. So it's 60 from like you started-

   26. BPBob Proctor46:54

       When I say I haven't been angry for a long time, probably, you know, it was probably up around 60 when I... I think I eliminated it, you know, as I was going along, and I realized, I think I got to the point where I realized just how silly it is to get angry. And you start to see other people getting angry, you think, "Why are you doing that?" You know? They feel justified and that's when-

   27. LHLewis Howes47:18

       Where do you-

   28. BPBob Proctor47:19

       You know?

   29. LHLewis Howes47:19

       Yeah. Where do you think you'd be if you let go of anger at 40? Where do you think you'd be in your life now?

   30. BPBob Proctor47:29

       Further ahead than I am.
10. 49:09 – 57:18

    Money, Relationships and Understanding the Mind

    1. LHLewis Howes49:09

       I want to ask you about, uh, money and relationships.

    2. BPBob Proctor49:13

       Yeah.

    3. LHLewis Howes49:13

       You, you've been around the block a long time. Um, you've seen a lot, you've met a lot of people. You've, you've had many different relationships in your life. Uh, how important is it to have alignment around money mindset when you're in an intimate relationship with your, your intimate partner or a business partner? What conversations should we be having around money to make sure that the partner we're in business or life with is going to support us as opposed to be a, you know, kind of thorn in the side o- of energy, if you will?

    4. BPBob Proctor49:54

       Well, I think money plays a very, very big role in our life. We should control the money. We should never let money control us. I love earning it. I love giving it away, too. Um, if you're in a relationship, um, understanding money in the relationship plays a very big role. You can't have one person with a, let's say, a poverty consciousness and another one with a prosperity consciousness and, and expect to have harmony in that relationship. It's just not gonna be there, 'cause there's too many things where money comes into, involved in, uh, decision-making and conversations. And if you're not on the same page, there's trouble in River City, you know, in The Music Man, you. Um, and that's just the way it is. So I think it's very important. But the truth is, not many people understand money. Very few. You know, I was mentioning my business partner, Sandy Gallagher, she was a securities attorney when I first met her. She came to a seminar, and, um, she ended up being my business partner. She owns 50% of the company, and she's the CEO of the company. She runs it. But she's a damn genius when it comes to money. On, um, I have a pad here where I write things I'm grateful for. The very top thing, Sandy's financial genius. Like, that's number one in, uh, my gratitude list every day. Um, I've earned millions and millions of dollars, but it wasn't until she st- until, until she became a business partner, about 15 years ago, I guess, um, that everything in my life changed with money, 'cause she knew how to manage it. And if you don't know how to manage it, [laughs] you're not gonna do very well.

    5. LHLewis Howes52:09

       Yeah. I, how do we first, uh, manage it in our minds and not let ourselves become afraid of it or hoard it or-

    6. BPBob Proctor52:18

       Well, that's where it's got to start

    7. LHLewis Howes52:19

       ... be in scarcity?

    8. BPBob Proctor52:20

       It's got to start.

    9. LHLewis Howes52:20

       Yeah. How do-

    10. BPBob Proctor52:21

        Everything starts in the mind. US Anderson said, "Thought is the preamble to everything." He said, "When we fully realize that thought causes all, we'll know there's never any limits that we ourself don't impose." Everything starts in thought. So if you want order with money, it starts here. Relationships, starts here. And your business starts here. It's all starts in your mind. And the problem is, Lewis, hardly anybody understands the mind, and it's something that can be understood. I, oddly enough, I teach it to psychiatrists, and I'm very good at it. That's my strength. I really understand the mind. Mind is movement. Mind's not a thing. Your brain isn't your mind any more than your toenail is. Your brain is an electronic switching stations. Um, mind is movement. Body is a manifestation of that movement. So if you just stand and just observe a person, you'll get a hell of a good idea of what's going on in their mind. I can stand and walk by a person, just I'll feel their energy, because you send off energy. I'll feel... I can tell what state they're in. In seminars, I'll read a person's energy, I'll scare them.

    11. LHLewis Howes53:40

        [laughs]

    12. BPBob Proctor53:43

        Because you have an intuitive factor, you can pick that energy up and read it, you know? But everything starts in the mind. So whatever benefit or any, any good that you want, um, that's where it starts. Got to start to understand it. Study it. And I think the best thing to do there is to go to somebody that really understands it. Ask for help. And learn. Go to the best.

    13. LHLewis Howes54:13

        Mm-hmm.

    14. BPBob Proctor54:14

        I was doing a seminar for Prudential in, uh, let's see, 1974, '75. I, uh, I did seminars for the entire company. And we raised their sales by hundreds of millions of dollars, teaching them just a couple of basics about the mind. But I was doing a seminar in Chicago at the Hillside Holiday Inn. I had 450 different district agents in the room. The number one agent, his name was Ronnie Sempertrein. He was the number one of all of their agents in the world. And when I found out he was in the room, I got him to stand up and I asked him a few questions. I said, "Ron, how many people in the past year have asked you if they could take you to breakfast or lunch and had a list of half a dozen well-prepared questions to ask you?" "Not one." This is the best in the company. He won the President's Trophy. [laughs] He was the number one agent. That would be like having a convention of quarterbacks and nobody asked Brady anything. What the hell's going on? What-

    15. LHLewis Howes55:29

        [laughs]

    16. BPBob Proctor55:31

        Where's, where's their mind, you know? But that's not unusual. I wasn't even surprised. The truth is, most people don't think. Remember, uh, Earl Nightingale, marvelous man. I loved working with him. Um, he one time said, "If the average person said what they were thinking, they would be speechless." And I'm inclined to agree with him. If you listen to most people, what they're saying, it's really obvious they're not thinking or they'd never say what they're saying. Or stand back and watch what they're doing. They'd never do what they were doing if they're thinking. Just move into action, don't think, you know?

    17. LHLewis Howes56:16

        Who was, who was the greatest mentor for you? Was it Earl? Was it...

    18. BPBob Proctor56:20

        Oh, that's pretty difficult. I've had... Well, the first guy, Ray Stanford, he wasn't the wisest, but he's the one that got me started. He's the one that changed my-

    19. LHLewis Howes56:33

        Mm-hmm

    20. BPBob Proctor56:33

        ... direction. Um, then there was Del Van de Waal. He was the first one that really taught me about the mind, and then I got studying with his mentor, Doc- Dr. Harry Roder. Um, and then I got Earl Nightingale, and Lloyd Conrad, his partner. Then I got Bill Gove, who was a great public speaker. Bill really taught me how to speak. I don't speak anything like Bill Gove.

    21. LHLewis Howes57:01

        Mm.

    22. BPBob Proctor57:02

        People pay me a lot of money to speak, and I speak nothing like him, but he was my teacher. What he did, he taught me to be totally relaxed in front of 1,000, 20,000, doesn't matter. And that's really the key, you know?

    23. LHLewis Howes57:17

        Yeah.

    24. BPBob Proctor57:17

        So-

11. 57:18 – 1:02:37

    It's Never Too Late and Proctor's Health Challenge

    1. LHLewis Howes57:18

       Do you ever think it's, do you ever think it's too late for someone to reprogram their, their mind around money?

    2. BPBob Proctor57:25

       No, never.

    3. LHLewis Howes57:26

       If they're in their 40s and 50s-

    4. BPBob Proctor57:27

       No

    5. LHLewis Howes57:27

       ... and they've never made money-

    6. BPBob Proctor57:29

       Not at all

    7. LHLewis Howes57:29

       ... do you think it's possible to make money?

    8. BPBob Proctor57:31

       Oh, hell no. No. Listen, if a person can fog a mirror, if they can breathe, [laughs] you know-

    9. LHLewis Howes57:39

       [laughs]

    10. BPBob Proctor57:41

        ... it's not too late. Because when you think of the good you can do with it... I do a lot of good with money. Um, our company, Sandy and I do a lot of good with money. We built schools in Africa.

    11. LHLewis Howes57:55

        Mm-hmm.

    12. BPBob Proctor57:56

        Um, oh, there's so mu- so many things I could tell you that I, I've been able to do with some money. So no, it's never too late. It's never. And anyone can learn how to earn money. The secret to wealth is have multiple sources of income. You don't have one, you have all kinds of them. I mean, you can earn more money when you're sleeping than you can spend when you're awake. We don't, we don't [laughs] really know very much about money at all.

    13. LHLewis Howes58:27

        Yeah. W- and for you, what's the, what's the lesson you need to be reminded of that you continue to struggle with, or continue to have mistakes around the most, that you have to often relearn for yourself?

    14. BPBob Proctor58:44

        Oh, well...

    15. LHLewis Howes58:48

        You know, you don't, you don't get angry anymore, but if that was one that you continue to have to relearn, on how to have peace when you're angry, what's, what's something that you still struggle with?

    16. BPBob Proctor58:56

        I probably don't take, um, good enough care of my health.

    17. LHLewis Howes59:01

        Mm.

    18. BPBob Proctor59:01

        Now, at 86, I look back to when I was 26, I should've, [laughs] should've started then, you know? Um, I could probably take much better care of my health, because I have no intentions of slowing down, so... But, uh-

    19. LHLewis Howes59:15

        Do you have a, do you have a full-time nutritionist and trainer?

    20. BPBob Proctor59:18

        No.

    21. LHLewis Howes59:20

        Oh, we gotta, we gotta get you on, on that ASAP, Bob. We g- we need you around for another 50 years, you know?

    22. BPBob Proctor59:25

        [laughs] Well, I've got the Bellagio booked for my 100th. On, uh, July of 2034, I'm gonna do a seminar at the Bellagio.

    23. LHLewis Howes59:38

        Wow. That's pretty cool.

    24. BPBob Proctor59:40

        Yeah.

    25. LHLewis Howes59:40

        You've got it booked already?

    26. BPBob Proctor59:41

        Yeah. Yeah.

    27. LHLewis Howes59:43

        You already got the deposit down, you got the date-

    28. BPBob Proctor59:45

        Yeah

    29. LHLewis Howes59:45

        ... you got everything.

    30. BPBob Proctor59:46

        Yeah.
12. 1:02:37 – 1:11:08

    Thomas Troward's Passage, Awareness and Response vs. Reaction

    1. BPBob Proctor1:02:37

       Well, I wanna learn more about the mind. Hold on a minute.

    2. LHLewis Howes1:02:40

       Mm-hmm.

    3. BPBob Proctor1:02:41

       There's... I'm gonna g- Here's something that... I want you to just listen to this. This is, this is one of the best pieces of literature I have ever read. I'm gonna read it through, it's only about 20 lines, and then we'll talk about it for a few minutes.

    4. LHLewis Howes1:03:05

       Great.

    5. BPBob Proctor1:03:06

       "My mind is a center of divine operation. The divine operation is always for expansion and fuller expression. And this means the production of something beyond what has gone before, something entirely new, not included in past experience, though proceeding out of past experience by an orderly sequence of growth. Therefore, since the divine cannot change its inherent nature, it must operate in the same manner in me. Consequently, in my own special world in which I am the center, it will move forward to produce new conditions always in advance of any that has gone before." I'm going to, um, I'm just gonna photograph, I'll take a picture of this page, and I'll, I'll, uh, I'll send it to you.

    6. LHLewis Howes1:03:55

       That, please.

    7. BPBob Proctor1:03:56

       The start of this is the key. My mind is a center of divine operation. Now, if I held a basketball here, there's only one point in that basketball that's center, isn't there?

    8. LHLewis Howes1:04:10

       Yeah.

    9. BPBob Proctor1:04:10

       And that's determined by the outer measurements of the ball. Agreed?

    10. LHLewis Howes1:04:14

        Mm-hmm.

    11. BPBob Proctor1:04:15

        There's only one center in this studio. I don't know where it is. I don't even know how to find it, but I know somebody would know how to find it. In all things, there is only one center. This literature says, "My mind is a center," which would indicate there's more than one center.

    12. LHLewis Howes1:04:33

        Hmm.

    13. BPBob Proctor1:04:33

        So if you study this long enough, and I finally figured out why, this, the man that wrote this is one of the most brilliant writers I think I've ever studied, Thomas Troward. My mind is a center. When you're de-deal- when you're dealing with divine operation, you're talking about infinite. There is no outer ring, so any point's center.

    14. LHLewis Howes1:04:53

        Hmm.

    15. BPBob Proctor1:04:55

        Your mind, Lewis, is a center of divine operation, and the divine operation's always for expansion and fuller expression. This means the production of something beyond what's gone before. So there's something coming. It's gonna be better than everything in the past. I'm gonna send this to you. I want you to read it every day for 90 days.

    16. LHLewis Howes1:05:18

        Okay. Yeah. Send it to me. I'll print it out.

    17. BPBob Proctor1:05:19

        This will stretch your mind. When you say, "What are you studying?" I want to, I want to expand my awareness. I want a greater awareness of my relationship with the whole scheme of things.

    18. LHLewis Howes1:05:31

        Isn't it crazy that we are standing on a moving ball in the middle of infinite space?

    19. BPBob Proctor1:05:39

        Yes. Yeah.

    20. LHLewis Howes1:05:41

        When we, when we think about that sometimes, that it's, we're on a little ball, a little dot on a little ball that's rotating-

    21. BPBob Proctor1:05:48

        Yeah

    22. LHLewis Howes1:05:48

        ... in the middle of infinite space. [laughs]

    23. BPBob Proctor1:05:51

        Yeah. Moving at a ridiculous speed. Do you know, the more you study this, the more you realize what a magnificent creation you are. When you stop and just take a look at your hand, there's enough potential energy in that little finger to light up this building for probably a month.

    24. LHLewis Howes1:06:25

        Hmm.

    25. BPBob Proctor1:06:25

        There's about 11 million kilowatt hours per pound potential energy locked up in the electrons in the atoms of the body. We are a m- a living dynamo. The blood circulates through your body, hundreds of miles of passageway, every 33 seconds, carrying all the food in, all the garbage out, boom, like that, in one sweeping change. For you to move any part of your body, you must activate brain cells. The brain is an electronic switching station The more we study and look at this, the more mind-boggling it is. You know, we're taught we're God's highest form of creation. Um, that's taught in all religions. There's only a half a dozen religions. There in California you've got, I think, 500, but everybody starts [laughs] their own there.

    26. LHLewis Howes1:07:23

        [laughs]

    27. BPBob Proctor1:07:25

        And the truth is, you can start your own religion there, and many do.

    28. LHLewis Howes1:07:28

        Mm-hmm.

    29. BPBob Proctor1:07:29

        But there's a half a dozen major religions. They all teach essentially the same thing. We're truly God's highest form of creation, and we act sometimes not much better than some of the animals that we keep as pets, you know? You, I think, shows like yours do such an enormous amount of good.

    30. LHLewis Howes1:07:58

        Mm. Thank you.
13. 1:11:08 – 1:22:05

    How to Earn Money: Need, Ability, Service and Giving

    1. LHLewis Howes1:11:08

       I wanted to go back to, uh, a question around conversations with partners in your life and money, 'cause I think we-

    2. BPBob Proctor1:11:17

       Yeah

    3. LHLewis Howes1:11:17

       ... you know, you started sharing some other powerful idea, and then, then I kept following up on different stuff. What types of conversations should we have with new intimate relationships we get into, new business partnerships we get into, around money in order to make sure that we are aligned on money conversations and money in general, and make sure they're a good fit for our life long term, whether in business or intimacy?

    4. BPBob Proctor1:11:45

       Well, I think you, um... First of all, I think you observe the other person's behavior with respect to money. Um, some people are very, very frugal. They just don't wanna part with any of it. It was like if they hold onto it, it's gonna grow or something. And, uh, you would have a pretty, pretty serious job on your hands to try to get them to change that, because that is very deeply ingrained, and it's usually inherited. It's usually genetic. Um, I think you have to stop and talk about how it's earned, and then talk about giving. We've gotta learn to willingly give and graciously receive. Um, that's very important we get that down right. And find out what the other person's attitude is in giving money. I think tithing is a, um, probably one of the best ideas that have ever come down the road. Now, some people say, well, tithing, they think of giving money to their church, and then they wonder what the church is gonna do. I said, "It doesn't matter what the church... If they burned it, it wouldn't matter." ... is that you're giving on a regular basis a percentage of all you earn. I says the farmer does that with his crop, you know. Farmer will take a percentage of the crop and put it back in the earth. And, um, I think we should take a percentage of what we earn and do good work with it, you know. Find out what their philosophy is about money. Frequently, if I start to work with somebody, one of the first things I ask them is what the most they've ever earned in a year. I don't really care what the answer is, but I wanna know what the answer is, 'cause that'll tell me where their paradigm is with respect to money.

    5. LHLewis Howes1:13:54

       Hmm. And what if people don't like talking about money?

    6. BPBob Proctor1:13:59

       Well, that, [laughs] that's a signal in itself. They have, um, they got a bad relationship with it if they don't wanna talk about it.

    7. LHLewis Howes1:14:10

       How could someone have a better relationship with money, uh, if they're afraid of it? How do we start to reprogram that relationship?

    8. BPBob Proctor1:14:17

       Well, money has no power. Money has absolutely no power other than what we give it. First of all, money is a, is a piece of paper with ink on it. We give it the value.

    9. LHLewis Howes1:14:32

       Hmm.

    10. BPBob Proctor1:14:33

        Um, I have, um, a book here by, um, Robert Russell, uh, seems about prosperity. Most of the books I have on money don't really talk much about money.

    11. LHLewis Howes1:14:58

        Hmm.

    12. BPBob Proctor1:14:58

        Um, Think and Grow Rich doesn't talk much about money.

    13. LHLewis Howes1:15:02

        Yeah.

    14. BPBob Proctor1:15:03

        It's a philosophy. It's about you. It's what makes you tick. Almost all the books, I've got a number of them here, um, on money, they don't talk much about money. They talk about it's the attitude, it's the, uh, it's the programming, it's how you util- how use the money. If a person's income is not continually growing, then it's dying. Our income should be continually growing.

    15. LHLewis Howes1:15:40

        Mm-hmm.

    16. BPBob Proctor1:15:40

        And I think you should always want to earn more. The, not to have it, but to be able to use it, but it's gonna cause you to reach. To earn more, you have to provide more. Money's the reward received for service rendered, so you gotta provide more service, so whatever you're doing, you gotta do it better than you're now doing it.

    17. LHLewis Howes1:16:04

        Right. I've always thought that the, the amount of money you make is directly related to the amount of value you bring into the world, and your ability to package and position that value in order to receive it.

    18. BPBob Proctor1:16:18

        Oh, no question about it.

    19. LHLewis Howes1:16:19

        'Cause there's a lot of pe- there's a lot of people that a- add a lot of value in the world, but they don't know how to package it so that they can, you know, earn, to, to, to receive the money and have someone give it to them. Um, and so it's learning kind of those skills. Yeah.

    20. BPBob Proctor1:16:33

        Well, the earning of money is, is an exact science, and it's, it's governed by law. The amount of money you earn is in direct ratio to the need for what you do, your ability to do it, and the difficulty there is in replacing you.

    21. LHLewis Howes1:16:47

        Hmm.

    22. BPBob Proctor1:16:48

        It's the need for what you do, your ability to do it, and the need, uh, the difficulty there is in replacing you. Now, our, in this business I'm in, you can earn an awful lot of money because there's a, a tremendous need for a person that does what I do. I've traveled all over the world from Shanghai to Buenos Aires to all over Europe, Asia, everywhere. Everywhere they need what I've got. There's a tremendous need. I can earn more money than a neurosurgeon. Now, everybody has a brain, but not everybody needs it operated on, [laughs] you know?

    23. LHLewis Howes1:17:36

        [laughs]

    24. BPBob Proctor1:17:37

        So it, it's in-

    25. LHLewis Howes1:17:38

        They need it operated in a different way.

    26. BPBob Proctor1:17:39

        Yeah

    27. LHLewis Howes1:17:39

        ... the way you do it.

    28. BPBob Proctor1:17:40

        It's the need for what you do, then your ability to do it. So if a person, if there's a great need for what a person's doing, then they've gotta get really good at it. So you never stop getting better at it.

    29. LHLewis Howes1:17:54

        Mm-hmm.

    30. BPBob Proctor1:17:54

        You're good at what you do. And I don't mean to flatter you, you are just good at it. I've watched you do it.
14. 1:22:05 – 1:31:25

    Believing You Can Earn a Million and Multiple Sources of Income

    1. LHLewis Howes1:22:05

       If someone came to you and has struggled with money their entire life, whether they're in their early 20s or they're in their 40s or 50s, and they asked you, "Bob, what do I need to do to make my first million dollars?" What would you say are the most important things they should think and act on next and take next?

    2. BPBob Proctor1:22:29

       Well, first of all, they got to believe that they can earn the million dollars. They got to develop a belief system. Our belief system's based upon our evaluation of something, and frequently if we reevaluate the situation, our belief about it'll change. We've got to understand that money's easy to earn. I work with our sales staff all the time, um, helping them learn how to earn more money. I work with, uh, members of our staff, different members of our staff, um, helping them develop the desire to earn more money, and then I show them how they can do it. And, um...

    3. LHLewis Howes1:23:11

       How do we believe if we've never seen evidence before or gotten results before-

    4. BPBob Proctor1:23:16

       Mm-hmm

    5. LHLewis Howes1:23:16

       ... of earning it?

    6. BPBob Proctor1:23:17

       Yeah. It's through the repetition of it, through the repetition of, of, of writing it and believing it. I had a, I had an affirmation that I used for years, still use it. I'm so happy and grateful now that money comes to me in increasing quantities through multiple sources on a continuous basis. I am so happy and grateful now that money comes to me in, um, uh, in increasing quantities through multiple sources on a continuous basis. And I just keep repeating that like a mantra. And you write out, you know, I'm so happy and grateful now that I have in my possession a million dollars, and that's where you start it out intellectually, then you get emotionally involved, and if you keep doing that, ultimate you're gonna attract the money. Now, you've got to ask, how can money be earned? Money can be earned in all kinds of different ways. We have a, um, a company, MSI Connect. Um, it's a pet of mine, not my partner's. [laughs] I don't think she's too in love with it, but I think it's a neat company. MSI is Multiple Sources of Income Connect, and there's a lot of people there, and they connect with each other. And, um, they set up joint ventures with each other. They set up affiliate things with each other. Um, you can buy different things there. People sell stuff there, you know. Um, they, um, they study money there. You know? You've got to get into, um, into an environment where money is, um, talked about, where it's understood.

    7. LHLewis Howes1:24:51

       Mm-hmm.

    8. BPBob Proctor1:24:52

       Um-

    9. LHLewis Howes1:24:53

       You, you know, it's interesting you say that because for, for years I have studied money at different levels, and those levels of studying have gotten me to those results. But I've never been able to really... You know, but there was always a cap, and you've got to learn something new in order to break through that cap into a new level, and I've never really understood the stock market. I've always just ... invested in certain things and, and allowed them to just work on their own, but I've never actually taken full ownership of learning it myself. I've always had a financial advisor and things like that. And now I said, "You know what? I just wanna understand the stock market. I wanna, I wanna learn it," because I don't know. I'm still uneducated. I don't even know how to buy a... I bought my first stock, like, a few months ago-

    10. BPBob Proctor1:25:38

        Uh-huh

    11. LHLewis Howes1:25:38

        ... myself. I've invested in stocks and index funds, but I've actually learned how to do it myself. And I was like, I need to find the best people that are doing this, and learn from them, and have conversations with them. And it's been amazing, in a short amount of time, by surrounding myself with people that are doing it at an astronomical level. Just by having a couple conversations, taking the risk, and doing it myself, and trying it, and lear- and fumbling around, having no clue what I'm doing, I'm already seeing growth in a couple of months. But if I didn't have the awareness to ask those questions and surround myself with that knowledge, and then apply it, and continue to learn from it, I'd still be stuck to where I was before. And so I think that's what we need to... I love the way you talk about the environment, about constantly being curious, asking these questions, and having the conversations because it doesn't matter how successful we are, we'll be stuck to a level of our past knowing until we break through and find a new knowing. I'm curious, for, for those who wanna learn the Millionaire Morning Routine, they wanna master this, they wanna learn what do those, uh, millionaires or billionaires do with their morning routine. You've already shared a few things that you do. What would it look like if you had 90 minutes in the morning to set yourself up to reprogram your, uh, money mindset?

    12. BPBob Proctor1:27:00

        Well, I don't think it would take you 90 minutes. Um, you could spend, um... Oh, God, nine minutes. If you just write down, write it, write this down right now, "I am so happy and grateful. I am so happy and grateful now that I have multiple sources of income. I am so happy and grateful now that I have multiple sources of income." Do you know, if you write that out every day for the next 30, 60 days, you're gonna become very, very aware of having multiple sources of income. Wealthy people all have multiple sources. They don't have one or two, they have a whole bunch of them. I don't know how many sources of income I've got. I'm not even interested in figuring it out, 'cause somebody else looks after that. I don't look after it. But I do know that you can do that. That's what Keith did it down in New Orleans. God, he just [laughs] his life changed so dramatically. And I'll show you different things you can do, because anyone can. You wanna set up multiple sources of income. Do you know, I was flying on a plane to, um, KL. I used to fly Toronto to KL once a month and back. It's 25 hours in the air one way. So-

    13. LHLewis Howes1:28:42

        Wow

    14. BPBob Proctor1:28:42

        ... when I'm on the air, in the air, I either work with names, words, or numbers, and I wrote down one with six zeros. And I thought, "What is the big deal about a million?" You know, you often hear people say, "What would you do if you had a million, if you won a million?" And, uh, I got thinking about it, and I played with that on the plane for quite a while, and it dawned on me they do not have one source of income. They don't have a job. Now, some people have a job earning a million dollars, but that's, that's the unusual one.

    15. LHLewis Howes1:29:22

        Mm-hmm.

    16. BPBob Proctor1:29:22

        And then I got playing with it further, and I broke it down. They'd have, they'd have more than one, and then I got it multiple so, and then MSI. Well, then I got thinking we should run a seminar, teach people to earn a million dollars by setting up multiple sources of income. And when I got off the plane, I phoned Mark Victor Hansen down in Newport Beach. I, I was in KL. I woke him up [laughs] in the middle of the night, and, um, I got talking. He says, "Great idea." So we started the Million Dollar Forum, and he got involved, and Bernie Dorman, who just passed away, and, and Jack Canfield, and Lee Pulos. In fact, that's where the Chicken Soup for the Soul books came from, from that particular seminar, and we were teaching people to set up multiple sources of income. Well, they earned many millions from that, but that's where that started. And you, uh, are in a beautiful position to set up all kinds of sources of income. So when you think of wealth, you know, you might only earn 10 or 15,000 from one source. You might earn, um, 2 or 300,000 from another, but you have a lot of them.

    17. LHLewis Howes1:30:40

        Right.

    18. BPBob Proctor1:30:40

        And that's where you'll earn wealth. Like, I don't invest in the stock market. Um, my wife's have bought stocks. Uh, Sandy buys stocks, I think. I just don't pay attention to it. It's not, it doesn't interest me.

    19. LHLewis Howes1:30:55

        Mm-hmm.

    20. BPBob Proctor1:30:56

        I'd rather earn it by thinking, putting an idea to work, than let the stock market do it for me. That's not, that doesn't excite me.

    21. LHLewis Howes1:31:04

        Sure.

    22. BPBob Proctor1:31:05

        Um, I'd rather sit here and think of... If I sat here for another hour after we get off, I could think of a way of creating a source of income, and, and it would be a damn good one, because they're all good.

    23. LHLewis Howes1:31:17

        Right. [laughs]

    24. BPBob Proctor1:31:17

        I'm very creative. My mind is, you know, conditioned along that level.

    25. LHLewis Howes1:31:24

        Yeah.

15. 1:31:25 – 1:36:46

    Three Skills, Money Books and Reading With a Partner

    1. LHLewis Howes1:31:25

       What do you think are three skills everyone should learn in order to generate more wealth and generate more income for themselves, or just to improve the quality of their life in general? What are those three skills you wish everyone could master?

    2. BPBob Proctor1:31:40

       Well, you've gotta be, you've gotta be fairly creative. You've gotta have a free flow of energy. Energy has to flow through you. You can't be stubborn, you can't lock in on, on something and not wanna let go of it. Um, you've gotta have a free flow. You've got to, um-

    3. LHLewis Howes1:31:58

       Mm-hmm

    4. BPBob Proctor1:31:58

       ... be interested in, in ideas, new ideas. I, I... You were talking about not wanting to watch television. I don't watch much. I love watching Shark Tank, though.

    5. LHLewis Howes1:32:10

       Yeah, it's great.

    6. BPBob Proctor1:32:11

       And I like watching-

    7. LHLewis Howes1:32:12

       I just interviewed Kevin O'Leary yesterday. Yeah, he's great. [laughs]

    8. BPBob Proctor1:32:15

       Well, well they were... You worked with him yesterday, did you say?

    9. LHLewis Howes1:32:20

       I just, uh, had Kevin O'Leary on yesterday.

    10. BPBob Proctor1:32:22

        Yeah. Well, you see, now that guy's mind, it's amazing the way it works.

    11. LHLewis Howes1:32:27

        Yeah.

    12. BPBob Proctor1:32:27

        But you watch all of them, all those sharks, their mind, it, it works like a rocket, you know?

    13. LHLewis Howes1:32:35

        Mm-hmm.

    14. BPBob Proctor1:32:35

        And they, they break things down. Somebody'll say something, they break all kinds of things down from what the one thing the person'll say. They are very, very sharp, every one of them, and Kevin-

    15. LHLewis Howes1:32:46

        Yeah

    16. BPBob Proctor1:32:46

        ... is certainly one of the sharp ones on there, but they all are. You know, I don't know if there's one any sharper than the other, but they're, they've got a very free flow of ideas.

    17. LHLewis Howes1:32:57

        Yep. So flow of energy, free flow, interested in new ideas. What's another skill to finish it off?

    18. BPBob Proctor1:33:03

        I think you have to be service-oriented. You really have to be-

    19. LHLewis Howes1:33:06

        Mm-hmm

    20. BPBob Proctor1:33:06

        ... thinking of how to do things for people, how to help people, 'cause money is a reward received for service rendered.

    21. LHLewis Howes1:33:15

        Yeah. It's hard to, uh, it's hard to help others when you're always consumed with the negativity in your own life and-

    22. BPBob Proctor1:33:23

        Oh, well, I mean, that's-

    23. LHLewis Howes1:33:24

        ... low esteem mentality

    24. BPBob Proctor1:33:25

        ... [laughs] that's why poor people remain poor. [laughs] They're so locked into their problems. But if you, um... Listen, if a person is like that, let's suppose they're really locked in on problems, but they hear what I've just said, they really gotta think of serving others. How can I serve others? How can I be of greater service? Um, you're going to figure it out.

    25. LHLewis Howes1:33:57

        Yeah.

    26. BPBob Proctor1:33:57

        Discipline yourself for, let's say, 30, 60, 90 minutes a day, sitting down and thinking of writing down 10 ideas that could be of service to other people, and you probably won't get very good ones for the first little while, but if you keep doing it, they'll keep coming. You know?

    27. LHLewis Howes1:34:17

        Absolutely. Or you'll try stuff in the beginning, and you'll, you'll learn something from those efforts, and you'll realize how to make them better.

    28. BPBob Proctor1:34:24

        Yeah.

    29. LHLewis Howes1:34:24

        And y- you maybe, maybe don't stick with them. When I started, I was, like, doing stuff, just hustling around, trying to figure it out, and you realize what doesn't work for you until you re- realize what does work. What's something else you recommend doing in the morning routine? I know you mentioned writing down this sentence every day, "I am so happy and grateful now, now I have multiple sources of income." What other things would you recommend for people to, to develop that millionaire mindset in the morning?

    30. BPBob Proctor1:34:54

        Get books on, on money.
16. 1:36:46 – 1:48:43

    Death, Staying Young and a World of Change

    1. LHLewis Howes1:36:46

       You've been around a lot of successful people, uh, for many years, and the longer... The, the older we get, the longer we live, uh, unfortunately, a lot of people in our lives start to, to leave this earth.

    2. BPBob Proctor1:37:01

       Yeah.

    3. LHLewis Howes1:37:01

       And I'm s- I'm ass- I'm assuming you've had a lot of great relationships that, uh, those people are no longer with us.

    4. BPBob Proctor1:37:07

       Mm-hmm.

    5. LHLewis Howes1:37:08

       Uh, what does that do, uh, for you when you realize that you're outliving a lot of people that you maybe grew up with or you did partnerships with or that were-

    6. BPBob Proctor1:37:20

       Mm

    7. LHLewis Howes1:37:20

       ... influential in your life, uh, you know, at the same time that you've been around? What does that do for you? How does that make you feel and think about when you realize that?

    8. BPBob Proctor1:37:30

       You know, I read a book many years ago, Dry Those Tears. Dry Those Tears by Robert Russell. It's on death and dying. It's a phenomenal book. After I read that, everything changed. You are a soul. You don't have one, you are one. You moved into your body, you'll move out of your body. If nothing's created or destroyed, there's only one... that postulates one theory, life. There is no such thing as death. And I think as we start to understand this, then we handle death totally different. Birth and death are both transitions. You moved into the body, you'll move out of it. Why are we joyous when somebody moves into a body, a new baby, but we're so upset when they move out of it? Well, we lose the physical part. But you, um, I think you gain a better understanding of death as we know it, um, and change your concept of it. It's, um, I don't see anybody as gone, I just see, gone physically, you can still communicate with them. Um, you communicate through thoughts. Spirit's omnipresent. Um, it's in all religions. It's not a new idea. Um, I don't hang around many old people, though. I hang around... Somebody asked me how I stay young. [laughs] I hang around young people.

    9. LHLewis Howes1:39:08

       [laughs]

    10. BPBob Proctor1:39:09

        It's true. You know, it was a joke when I first said it, but, um, it's not a joke, it's the truth. I, um-

    11. LHLewis Howes1:39:16

        Mm-hmm

    12. BPBob Proctor1:39:16

        ... I, uh, I mix mostly with young people. The, uh, we've got a phenomenal team of people in the company, and they're, um, they're great individuals. They really are. And people stay in our company for a long time. Like, my assistant's worked with me for 34 years. And, and we, we help the people in the country, company grow. Like I often mention, we've got a chief operating officer, she's also the marketing director. She was a nanny when she came to work with us. She had no business experience at all.

    13. LHLewis Howes1:39:50

        Hmm.

    14. BPBob Proctor1:39:50

        And, um, she just grew up in the company. But, and we see a lot of-

    15. LHLewis Howes1:39:55

        That's cool

    16. BPBob Proctor1:39:55

        ... people in our company like that. And, um-

    17. LHLewis Howes1:39:58

        Yeah

    18. BPBob Proctor1:39:58

        ... the longer we're around, the more we develop people like that, you know?

    19. LHLewis Howes1:40:03

        Is there, is, is death something you think about, or is it something you're afraid of or concerned about at all?

    20. BPBob Proctor1:40:08

        Uh, oh, I'm not at all afraid of it, no. I'm, sometimes I look forward to it. Um, and then I smarten up and I, "Oh, wait a minute."

    21. LHLewis Howes1:40:15

        [laughs]

    22. BPBob Proctor1:40:16

        "When the time comes, it's gonna come," I-

    23. LHLewis Howes1:40:18

        Yeah

    24. BPBob Proctor1:40:18

        ... you know. Um, I am, I am so damn interested in what I'm doing. Um, like I often say, I'd be pissed off if I died right now, 'cause I got so much to do. I'm working on a lot of projects right now.

    25. LHLewis Howes1:40:32

        Mm-hmm.

    26. BPBob Proctor1:40:32

        And, uh, I, I got a lot of work to do. And we've got-

    27. LHLewis Howes1:40:37

        And what, what year were you born again?

    28. BPBob Proctor1:40:40

        1934.

    29. LHLewis Howes1:40:43

        What's the, what's the thing that's inspired you the most that you've witnessed in the world, in America, uh, w- innovations, ideas-

    30. BPBob Proctor1:40:54

        Oh, just-

Episode duration: 1:48:43