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The Mel Robbins PodcastThe Mel Robbins Podcast

The 51% Rule (and 3 More Strategies to Think Like a Millionaire) with Steven Bartlett

Order your copy of The Let Them Theory 👉 https://melrob.co/let-them-theory 👈 The #1 Best Selling Book of 2025 🔥 Discover how much power you truly have. It all begins with two simple words. Let Them. — Do you want to learn the 4 essential steps towards better decision making that will lead you to more #success, #happiness, and #opportunity? Because here’s the truth: if you want to change your life, you have to understand how to change your decision making. And today you are going to learn the tools that you can use, from one of the world’s best thinkers and most successful people, to make better decisions. Steven Bartlett is an entrepreneur, speaker, investor, author, and host of Europe’s #1 podcast, @TheDiaryOfACEO . He has cracked the code on how to leverage your business online, rise above any obstacle, and excel in anything you set your mind to. There is a reason he sits on the boards of many global brands – because he has one of the greatest entrepreneurial success stories of all time. Steven was a broke university dropout at age 18 when he built an industry-leading social media marketing company. At 28, he co-founded Flight Story, a marketing and communications company and a software platform, which was valued at $600M. He then went on to launch the #1 ranked The Diary Of A CEO podcast. Today, he is sharing the 4 tactics he uses to make any decision for the best results. The tactics he shares are from his personal life as well as top-tier industry and thought leaders, entrepreneurs, entertainers, and athletes that he interviews on his wildly successful show. In this episode, you’ll also learn: - The art of decision making - How to determine what drives you (and why it’s important to know) - How The 51% Rule will help you make better decisions - The difference between Type 1 and Type 2 decisions (and why it matters) - What to do when you feel trapped in your job or relationship - Why Steven says you are operating at 1% of your potential - One of the most successful CEOs says THIS is how to launch any business - The ONE question to always ask before you go to others for answers - The #1 goal for entrepreneurs must always be this - 20% of relationship issues come from this one thing For more resources, including links to Steven’s podcast, book, and social media platforms, click here for the podcast episode page: https://www.melrobbins.com/podcasts/episode-145 Follow The Mel Robbins Podcast on Instagram: https://www.instagram.com/themelrobbinspodcast Check out Steven's website: https://stevenbartlett.com/ Follow Steven on Instagram: https://www.instagram.com/steven/ I’m just your friend. I am not a licensed therapist, and this podcast is NOT intended as a substitute for the advice of a physician, professional coach, psychotherapist, or other qualified professional. Got it? Good. I’ll see you in the next episode. In this episode: 00:00: Intro 09:14: How Steven’s feeling of being ‘not enough’ pushed him. 10:57: What is the art and science of decision making? 11:47: What’s it like growing up with an addicted parent? 13:02: How to determine what drives you (and why it’s important). 14:41: Steven didn’t think he needed ‘normal’ schooling, so this is what he did. 20:57: Do you tell yourself “it won't work out for me”? 22:48: Does wanting to be ‘good enough’ drive you? 24:44: If you’re feeling trapped in the job or relationship, do this. 27:02 A entrepreneurs #1 goal must always be this. 30:21: The difference between type 1 and type 2 decisions. 36:19: Why risk and urgency in decision making is essential. 39:04: The surprising reason why failure is a good thing. 40:03: What you need to do today if you want to start a business. 41:53: Ask yourself this ONE question before you go to others for answers. 43:16: 10-20% of relationship issues come from this one thing. 46:02: Did you know you’re operating at 1% of your potential? 50:18: The Steven Bartlett way to launch your business. 59:46: The 3 decisions you make everyday that rob you of success and happiness. — Follow Mel: Instagram: https://www.instagram.com/melrobbins/ TikTok: http://tiktok.com/@melrobbins Facebook: https://www.facebook.com/melrobbins LinkedIn: https://www.linkedin.com/in/melrobbins Website: http://melrobbins.com​ — Sign up for Mel’s newsletter: https://melrob.co/sign-up-newsletter A note from Mel to you, twice a week, sharing simple, practical ways to build the life you want. — Subscribe to Mel’s channel here: https://www.youtube.com/melrobbins​?sub_confirmation=1 — Listen to The Mel Robbins Podcast 🎧 New episodes drop every Monday & Thursday! https://melrob.co/spotify https://melrob.co/applepodcasts https://melrob.co/amazonmusic — Looking for Mel’s books on Amazon? Find them here: The Let Them Theory: https://amzn.to/3IQ21Oe The Let Them Theory Audiobook: https://amzn.to/413SObp The High 5 Habit: https://amzn.to/3fMvfPQ The 5 Second Rule: https://amzn.to/4l54fah

Steven BartlettguestMel Robbinshost
Feb 8, 20241h 3mWatch on YouTube ↗

CHAPTERS

  1. 0:54 – 8:37

    Why decision-making is the lever for a better life (and what you’ll learn)

    Mel frames the episode around decision-making as the engine behind life outcomes, from health to relationships to career growth. She previews key tools you’ll hear later—type 1 vs. type 2 decisions, first principles, and the “51% rule” for moving through uncertainty.

    • Your life is the sum of your decisions; better life = better decisions
    • Humans make thousands of decisions daily, and they cascade like dominoes
    • Perfectionism/overthinking are framed as decision problems
    • Preview of tools: 51% rule, decision types, first principles
    • Steven’s background and why his thinking is worth studying
  2. 8:37 – 10:30

    Early identity wounds: ‘not enough’ and ‘different’ as fuel

    Steven explains how feeling “not enough” and “different” became a central psychological driver. He introduces his broader mission: most people live far below their potential because of limiting narratives learned from systems and society.

    • Two core fears: being ‘not enough’ and being ‘different’
    • Belief that conditioning/programming limits human potential
    • People often operate at a fraction of their capabilities
    • Progress requires exposure to counterevidence
    • Steven’s desire to push people toward courageous first steps
  3. 10:30 – 12:43

    Growing up poor, Black, and alone: gambling addiction and survival independence

    Steven recounts moving from Botswana to an all-white area in the UK and the shame of being the ‘poor Black family.’ His mother’s gambling addiction and absence at home created both deep insecurity and extreme independence, shaping his early hustle and risk tolerance.

    • Racial isolation and poverty produced shame and secrecy
    • Mother’s gambling/lottery addiction led to financial collapse
    • Parents’ absence forced early self-reliance
    • Desperation to fit in drove early money-seeking behavior
    • Early pattern: hustle as a response to insecurity
  4. 12:43 – 15:51

    The first ‘businesses’: stealing, selling, and rejecting the school narrative

    Steven describes searching classrooms for money, selling goods, and the pivotal realization that grades weren’t his path to safety or belonging. He challenges the school’s promise that exams are the only route to success, leaning instead into persuasion, enterprise, and experimentation.

    • Early money behaviors: searching drawers, stealing, selling
    • A friend’s prophecy: “millionaire or in jail” captured the stakes
    • Selling cigarettes becomes proof of alternative routes to income
    • By 16, he concludes grades won’t deliver his desired future
    • He stops attending school, is expelled, and feels validated
  5. 15:51 – 20:29

    A lifelong advantage: questioning “truth” and pushing on doors

    Steven explains that he naturally doubts institutional narratives and tests them through real-world experiments. He argues many social “rules” are myths—doors people never try to push—so progress comes from challenging convention and verifying what’s real for yourself.

    • Default mindset: don’t accept authority narratives as truth
    • Experimentation replaces passive belief in systems
    • Many norms about success, careers, quitting are ‘BS’
    • Pushing on doors reveals imagined constraints
    • Questioning becomes a compounding lifelong habit
  6. 20:29 – 24:17

    Turning inward: intuition vs. external expectations

    The conversation shifts to Steven’s ability to “tune in” to how he feels and use it as guidance. He contrasts an internal signal (intuition) with the external voice of “how you should feel,” arguing that ignoring the body’s guidance leads to crises, burnout, and regret.

    • Skill: trusting internal feelings rather than societal ‘shoulds’
    • Society trains people to abandon intuition for status metrics
    • Misalignment shows up later as health/relationship breakdowns
    • Short-term costs (lost approval) can buy long-term wellbeing
    • Living too long by external scripts creates stuckness
  7. 24:17 – 26:03

    Escaping the circle: self-imposed limits and the ‘step over the line’ metaphor

    Steven uses the ant/spider circle analogy to show how limitations can be imaginary yet powerful. The breakthrough comes from a single act that contradicts the limiting belief—once you’ve stepped over the line, you can’t unsee your freedom.

    • Many obstacles are self-imposed constraints accepted as real
    • Ant stays trapped by belief; spider becomes free after one step
    • Seeing behind the curtain prevents returning to old fear loops
    • Liberation requires action, not just insight
    • Mel pushes for practical applications of the metaphor
  8. 26:03 – 29:39

    Happiness as the North Star: leaving jobs/relationships that don’t fit

    Steven argues the most important goal is personal happiness (defined individually), and anything that jeopardizes it is the greatest risk. He reframes staying in an unaligned job or relationship as more dangerous than leaving, emphasizing mortality and urgency as decision accelerators.

    • Put happiness above others’ opinions
    • Staying in the wrong place is often the biggest gamble
    • Regrets of the dying: wishing they’d lived their own life
    • Mortality reminders (timers) create urgency
    • Quit faster when situations compromise health/happiness
  9. 29:39 – 35:16

    Decision frameworks: type 1 vs. type 2 and the 51% rule

    Steven shares Jeff Bezos’s model: type 1 decisions are irreversible and deserve time; type 2 decisions are reversible and should be made quickly. He adds Obama’s “51% certainty” approach—big decisions rarely reach full certainty beforehand, so act once you’re slightly over the line.

    • Type 1 decisions: one-way doors—be deliberate
    • Type 2 decisions: two-way doors—decide fast, iterate
    • Most everyday choices are type 2 but people treat them like type 1
    • 51% certainty is enough to move forward responsibly
    • 100% certainty only exists in hindsight
  10. 35:16 – 41:21

    Speed beats perfection: urgency, risk reversal, and ‘failure as feedback’

    Through a father/son business story, Steven shows how delayed decisions cost more than being wrong. He argues that experimentation—rapid, low-stakes tests—creates feedback and knowledge, and that fear of failure traps people in misery and indecision.

    • Costliest outcome is time wasted, not failed experiments
    • Successful operators reverse the risk equation: indecision is risk
    • Fast iteration beats slow perfection in business and life
    • Failure → feedback → knowledge → power
    • Urgency is essential to escape paralysis and learn faster
  11. 41:21 – 45:10

    First principles in real life: redesigning relationships and rejecting convention

    Steven demonstrates first-principles thinking using sleep and relationship dynamics—different chronotypes and sleep science lead them to sometimes sleep separately. The point: discard inherited rules (“couples must sleep together”) and design agreements that maximize wellbeing and relationship health.

    • First principles = what’s true in your situation, not tradition
    • Chronotypes and sleep quality can drive relationship conflict
    • Some relationship ‘rules’ are external narratives (Instagram, culture)
    • Experiment with structures that improve health and happiness
    • Apply the same logic to careers, school, and life design
  12. 45:10 – 49:01

    Building self-trust: tiny steps that generate new evidence

    Addressing listeners who don’t trust themselves, Steven argues the ‘cliff’ is too intimidating—progress comes from embarrassingly small actions. Each small step creates counterevidence to old beliefs, reducing discomfort-avoidance and turning change into a series of manageable experiments.

    • People avoid discomfort; large goals trigger procrastination
    • Make the first step small enough to do, even if it’s humbling
    • Action creates new evidence that reshapes self-belief
    • Examples: early speaking attempts and repeated exposure
    • The ‘first step is everything’—it breaks the circle
  13. 49:01 – 55:53

    Start today: launching with micro-commitments and daily introspection

    Steven shares tactical ‘starter moves’—like creating an Instagram account to make an idea real—and explains his 7pm daily posting habit. He frames this practice as a high-yield system for self-awareness, communication skill, learning (via a teach-to-learn method), and even healing relational trauma patterns.

    • Micro-launch: create the account/name to start momentum
    • Skip the business plan; secure the first concrete step
    • Daily habit: note experiences, distill into a short post, share
    • Teaching what you learn deepens understanding and self-awareness
    • Pattern recognition helped him unpack relationship/childhood trauma
  14. 55:53 – 1:03:07

    Boundaries and hard kindness: protecting yourself and catalyzing growth in others

    Steven discusses setting boundaries with his mother around money and enabling behavior, arguing self-protection is a responsibility—especially before starting one’s own family. He and Mel explore how boundaries prevent resentment and can be a painful but transformative gift that forces growth (for family and friends).

    • Clear boundary: support needs, not destructive cycles (e.g., funding businesses)
    • Oxygen-mask principle: protect yourself first
    • Lack of boundaries breeds resentment and hidden anger
    • ‘Helping’ can be discomfort avoidance that enables stagnation
    • Hard decisions (no, firing, asking someone to leave) can unlock growth

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