11 Psychology Tricks From the World’s Best Brands - Richard Shotton

Richard Shotton is a behavioural scientist, founder of Astroten and an author. How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it? Expect to learn what Richard learned from studying Five Guys burger and fries, what makes Guinness a genius at their craft, what the future of marketing and branding will look like with the advent of AI, the genius marketing tactics from the world's most famous brands like Pringles, Apple, KFC, Amazon Prime and much more… - 0:00 How Five Guys Manipulated the Market 7:43 Is Price Relativity the Best Marketing Trick? 18:51 The Illusion of Effort 25:00 Is AI About to Change the Market Forever? 29:30 The Genius Behind Splitting the G 34:09 Liquid Death's Killer Branding 42:38 Why Reducing Frequency Increases Enjoyment 48:54 Does Influencer Marketing Actually Work? 55:01 KFC's Secret of Scarcity 01:02:25 Positive vs Negative: Why Framing is Everything 01:08:21 Hacking the Smart Consumer 01:20:25 Why Taglines are So Effective 01:24:57 Are Marketers Still Fighting the Semmelweis Reflex? 01:31:54 Where to Find Richard - Get a free sample or 30% off a one-month supply of Timeline at https://timeline.com/modernwisdom30 Get 15% off your first order of my favourite Non-Alcoholic Brew at https://athleticbrewing.com/modernwisdom New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom Get up to $50 off the RP Hypertrophy App at https://rpstrength.com/modernwisdom - Get access to every episode 10 hours before YouTube by subscribing for free on Spotify - https://spoti.fi/2LSimPn or Apple Podcasts - https://apple.co/2MNqIgw Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/ Try my productivity energy drink Neutonic here - https://neutonic.com/modernwisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/

Chris WilliamsonhostRichard Shottonguest

Jan 31, 20261h 33mWatch on YouTube ↗

EPISODE INFO

Released: January 31, 2026
Duration: 1h 33m
Channel: Modern Wisdom
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

Richard Shotton is a behavioural scientist, founder of Astroten and an author. How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it? Expect to learn what Richard learned from studying Five Guys burger and fries, what makes Guinness a genius at their craft, what the future of marketing and branding will look like with the advent of AI, the genius marketing tactics from the world's most famous brands like Pringles, Apple, KFC, Amazon Prime and much more… - 0:00 How Five Guys Manipulated the Market 7:43 Is Price Relativity the Best Marketing Trick? 18:51 The Illusion of Effort 25:00 Is AI About to Change the Market Forever? 29:30 The Genius Behind Splitting the G 34:09 Liquid Death's Killer Branding 42:38 Why Reducing Frequency Increases Enjoyment 48:54 Does Influencer Marketing Actually Work? 55:01 KFC's Secret of Scarcity 01:02:25 Positive vs Negative: Why Framing is Everything 01:08:21 Hacking the Smart Consumer 01:20:25 Why Taglines are So Effective 01:24:57 Are Marketers Still Fighting the Semmelweis Reflex? 01:31:54 Where to Find Richard - Get a free sample or 30% off a one-month supply of Timeline at https://timeline.com/modernwisdom30 Get 15% off your first order of my favourite Non-Alcoholic Brew at https://athleticbrewing.com/modernwisdom New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom Get up to $50 off the RP Hypertrophy App at https://rpstrength.com/modernwisdom - Get access to every episode 10 hours before YouTube by subscribing for free on Spotify - https://spoti.fi/2LSimPn or Apple Podcasts - https://apple.co/2MNqIgw Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/ Try my productivity energy drink Neutonic here - https://neutonic.com/modernwisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/

SPEAKERS

Chris Williamson
host
Richard Shotton
guest

EPISODE SUMMARY

In this episode of Modern Wisdom, featuring Chris Williamson and Richard Shotton, 11 Psychology Tricks From the World’s Best Brands - Richard Shotton explores how top brands exploit psychology to shape pricing and demand This conversation breaks down “psychology tricks” behind successful brands like Five Guys, Red Bull, Guinness, Liquid Death, Starbucks, KFC, and Pringles, tying each to specific research findings.

RELATED EPISODES