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12 Key Factors That Determine Your Attractiveness - Macken Murphy

Macken Murphy is an evolutionary biologist at Oxford University, a writer and a podcaster. No one has ever said they want to be less attractive. But what does attractive actually mean? What do humans like to look at in other humans, and why? Thankfully science has some insights to help you understand why you like what you like. Expect to learn the role of symmetry in attraction, why the most average faces are actually the most attractive ones, how important muscles, waist-to-hip ratio, tattoos, beards, eye colour, height and voice are, how to work out what is a stated and what is a revealed preference and much more… - 00:00 What Actually Makes an Attractive Face? 05:30 Why Masculine Faces Can Cause Concern for Women 13:56 The Different Signals of Make-Up & Tan 18:17 What Makes an Eye Attractive? 20:20 Why We Are So Drawn to Faces 26:28 Do Women Like Muscular Men? 31:34 Do Men Like Heavier Women? 42:11 Men’s Tastes Are Shaped by Social Ecology 46:10 Is There a Generally Attractive Waist to Hip Ratio? 54:27 What Role Does Height Play in Attraction? 1:02:12 What Happens When the Female is the Breadwinner 1:12:14 Worst Mating & Dating Myths 1:16:00 Are Women Really More Picky Than Men? 1:26:00 Discriminating Based on Hair Colour 1:30:59 Do Men Want Wider Age Gaps as They Age? 1:35:16 How Attractive Are Tattoos? 1:41:20 What You Need to Know About Stated v Revealed Preferences 1:51:37 The Counter-Signal of Saying ‘I Don’t Know’ 2:01:28 Where to Find Macken - Get access to every episode 10 hours before YouTube by subscribing for free on Spotify - https://spoti.fi/2LSimPn or Apple Podcasts - https://apple.co/2MNqIgw Get my free Reading List of 100 life-changing books here - https://chriswillx.com/books/ Try my productivity energy drink Neutonic here - https://neutonic.com/modernwisdom - Get in touch in the comments below or head to... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx Email: https://chriswillx.com/contact/

Chris WilliamsonhostMacken Murphyguest
Feb 29, 20242h 2mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

What Women Really Want: Face, Body, Status, and Hidden Trade‑Offs

  1. Chris Williamson and researcher Macken Murphy unpack what actually makes men and women physically attractive, drawing on evolutionary psychology and human behavioral ecology. They explain why facial averageness, symmetry, and certain body features signal underlying health and mate quality, while also challenging popular online beliefs about hyper-masculinity, height, BMI, tattoos, beards, and more.
  2. The discussion contrasts stated preferences (what people say they want) with revealed preferences (what they actually choose), showing how environment, culture, resource security, and developmental history shape attraction. They also explore sex differences in mate preferences, including women’s sensitivity to resources and safety versus men’s focus on youth and beauty.
  3. Throughout, they debunk viral manosphere and black‑pill narratives (e.g., ultra-masculine faces, body count double standards, fixed BMI preferences), arguing that human mate choice is highly flexible and context-dependent rather than governed by simplistic rules.
  4. They end by situating evolutionary psychology alongside behavioral ecology, emphasizing that to really understand modern dating you must account for both evolved psychology and current socioecological conditions.

IDEAS WORTH REMEMBERING

5 ideas

Facial averageness and symmetry are robust but modest predictors of attractiveness.

Composite faces (statistical averages of many faces) and symmetrical faces tend to be rated more attractive because they’re easier to process and likely reflect developmental stability and absence of major genetic or environmental insults.

Hyper-masculine male faces aren’t universally preferred; slight femininity can be attractive.

Despite Giga Chad memes, evidence suggests women often prefer men with more average or even slightly feminine facial features, especially for long‑term relationships, likely due to perceived lower aggression and higher cooperative parenting potential.

Beards don’t have a simple effect, but heavy stubble is consistently attractive.

Studies on beards are split; some favor clean-shaven, others full beards, but heavy stubble repeatedly comes out as most attractive, probably because it signals the capacity for masculinity (can grow a beard) plus self‑control, grooming, and refinement.

Ideal female body size and shape shift with resource security and stress.

In wealthy, food‑secure societies, thinner female bodies are preferred; in harsher or scarcer ecologies (or even when people are temporarily hungry), men prefer heavier women, likely because body fat signals the ability to survive scarcity and maintain fertility.

Women are more selective but weight physical looks less than men overall.

Women tend to be choosier and find a smaller subset of men physically attractive, but they prioritize traits like resources, reliability, and personality more than men do, whereas men more strongly weight youth and beauty when choosing mates.

WORDS WORTH SAVING

5 quotes

Beauty is a shortcut signal of your mate value.

Macken Murphy

Most men are attracted to most women; most women are attracted to a subset of men.

Macken Murphy

We like to think of beauty as this extremely shallow thing to care about, but the reason we care about beauty in the first place is because it often signals deeper things.

Macken Murphy

Human children take a long time to take care of. That’s one reason women generally aren’t fawning over 60‑year‑old men.

Macken Murphy

If you really want to understand human mating behavior, you don’t want to say something as blunt as, ‘Watch what they do, not what they say.’ You want to combine both.

Macken Murphy

Facial attractiveness: averageness, symmetry, masculinity vs. femininity, and eye featuresMasculinity trade‑off hypothesis, beards, stubble, and perceptions of dominance vs. good fatherhoodBody composition, BMI, waist‑to‑hip ratio, and how resource scarcity/abundance shape idealsHeight, age gaps, and socioeconomic status in male and female mate preferencesTattoos, hair color, and beauty work as signals of personality, health, and sociosexual opennessStated vs. revealed preferences and the limits of survey data versus real-world behaviorBehavioral ecology vs. evolutionary psychology: environment, culture, and plasticity in attraction

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