Episode 200 Q&A | Modern Wisdom Podcast 200

1. 0:00 – 0:52

   Side hustles

   1. YUYusef0:00

      I, for some reason, was wearing swimming shorts to go to the gym, and they have a fly that's just, like, a flap so there's no zip. And I was going commando, and it was only when I got back into the changing room having finished my-

   2. CWChris Williamson0:12

      (laughs)

   3. YUYusef0:12

      ... session that I realized I'd, like, just ... (laughs)

   4. CWChris Williamson0:16

      The old chap had popped out. Johnny, hacks for when you are craving all the chocolate.

   5. YUYusef0:22

      Tuna.

   6. CWChris Williamson0:23

      Tuna? (laughs)

   7. YUYusef0:24

      Tuna. (laughs)

   8. JOJonny0:26

      What side hustles do you each have? Like, having a side hustle just suggests that the main hustle is insufficient.

   9. CWChris Williamson0:32

      You've done that thing again where you've put Kermit the Frog behind you, haven't you?

   10. YUYusef0:35

       Is he behind me again?

   11. JOJonny0:36

       (laughs)

   12. YUYusef0:37

       Every, whenever I'm recording, he just, uh, I think he must live in the bathroom. He must've ... Oh, God, right.

   13. CWChris Williamson0:43

       You've done it.

   14. YUYusef0:44

       Let's get rid of him.

   15. CWChris Williamson0:44

       You've done it again, where-

   16. YUYusef0:46

       I just want to make it into the trailer.

   17. CWChris Williamson0:47

       Oh, for fuck sake.

2. 0:52 – 1:37

   How many hours have you spoken

   1. CWChris Williamson0:52

      It's episode 200. Woo!

   2. YUYusef0:55

      Two hundy.

   3. CWChris Williamson0:57

      200. As if it's been 200 episodes of this podcast, man.

   4. JOJonny1:02

      How many hours have you spoken on a podcast, Chris, now?

   5. CWChris Williamson1:05

      At least 300 probably.

   6. JOJonny1:07

      Probably closer to 400, isn't it?

   7. CWChris Williamson1:09

      Maybe not. Maybe, maybe th- probably about bang on three, I guess.

   8. JOJonny1:13

      I'm thinking, like, if you have a, the, the edited file is the trimmed down version all the time, isn't it? Or is it not for you?

   9. CWChris Williamson1:19

      Never, and I, I never, never touch it, man. Never play around with it. But then-

   10. JOJonny1:22

       It's full bore.

   11. CWChris Williamson1:23

       Yeah. Oh, yeah. Yeah, yeah. Neat, neat.

   12. JOJonny1:26

       (laughs)

   13. CWChris Williamson1:27

       It's, it's the equivalent of ordering a steak blue.

   14. JOJonny1:31

       Straight no frills. No filters.

   15. CWChris Williamson1:35

       Yeah, exactly.

   16. JOJonny1:35

       Just pure unfiltered Chris.

3. 1:37 – 2:06

   Episode 200 QA

   1. JOJonny1:37

   2. CWChris Williamson1:37

      That's what it is, man. So yes, today we are doing episode 200, uh, Q&As between my Instagram and the Propain Instagram account. We have a lot of questions, varying degrees of seriousness and, uh ...

   3. YUYusef1:53

      Full spectrum, really.

   4. CWChris Williamson1:54

      Yeah.

   5. JOJonny1:54

      Yeah, really.

   6. YUYusef1:55

      Some truly heartfelt ones and then some just like, "Would you rather bum your mum or your dad?"

   7. CWChris Williamson1:59

      I think spectrum is probably the operative word-

   8. YUYusef2:02

      The word of the day.

   9. CWChris Williamson2:03

      (laughs) Yeah, for them. Um,

4. 2:06 – 2:30

   How much editing do you do

   1. CWChris Williamson2:06

      where should we start with? Well, there's, there's one. How much editing do you do? Do you ever cut out parts of the conversation from Jennifer Lonz? Never ever cut the episode. The only times that that happens is if there's a connection dropout or if someone says something libelous that's like-

   2. JOJonny2:25

      (laughs)

   3. CWChris Williamson2:25

      ... like a litigating nightmare, um, which essentially doesn't happen. I just don't

5. 2:30 – 2:51

   What would be an example

   1. CWChris Williamson2:30

      want to get ...

   2. JOJonny2:30

      W- what would be an example? You don't have to say what it is, but what, what could someone say on a podcast where someone might get a bit, a bit litigious?

   3. CWChris Williamson2:36

      If someone, if someone, if someone doxed someone, if someone said where someone lived or-

   4. JOJonny2:42

      Ah, okay.

   5. CWChris Williamson2:42

      ... where someone worked or, uh, like a celebrity's real name or something like that, like the email address or website that someone, like, works out of or whatever it might be.

6. 2:51 – 4:07

   Have you ever ditched an episode

   1. CWChris Williamson2:51

   2. YUYusef2:51

      Have you ever ditched an episode entirely?

   3. CWChris Williamson2:54

      Uh, so in 200 episodes, I've got rid of five. Uh, added another one to the list the other week, um, which-

   4. YUYusef3:02

      (laughs) So-

   5. CWChris Williamson3:03

      It's pretty, pretty fucking good, like, a, a two percent failure rate.

   6. YUYusef3:10

      We've ditched two out of, out of 250.

   7. CWChris Williamson3:17

      That's good, man.

   8. JOJonny3:19

      I only know what one of those is.

   9. YUYusef3:20

      They, they were just to spare the, the guest.

   10. CWChris Williamson3:23

       Yeah.

   11. YUYusef3:24

       'Cause they just don't think the guest came across very well, so they're like-

   12. CWChris Williamson3:26

       It's the same as mine. It's, it's always like, this just isn't going to add much to the audience. You gotta have faith that they're going to enjoy whatever you put out. But yeah, that was, uh, that was good. Right. You got, you got one? You got a top, top question? Good one?

   13. YUYusef3:39

       Let's have a look. So (clears throat) let's ignore Team Garricks. Sorry, team. That's one for the Propain one. Um, Lil Mac Daddy says, "What are the best and worst experiences you've had and what changed your lives positively?"

   14. CWChris Williamson3:55

       Jesus Christ.

   15. YUYusef3:56

       Yeah, I know. It's a bit of a-

   16. JOJonny3:58

       Big question that, isn't it?

   17. CWChris Williamson3:59

       Yeah.

   18. JOJonny4:00

       Big old question. Best and worst experiences?

   19. CWChris Williamson4:04

       Yeah, these really are existential, aren't they?

7. 4:07 – 4:27

   Let that one marinate

   1. CWChris Williamson4:07

   2. JOJonny4:07

      Should we let that one marinade?

   3. CWChris Williamson4:08

      Yeah, let's let that one marinade. I've got one here that says, "Does your tash tickle?" Uh, by Sarah Jane Chamberlain one. And-

   4. YUYusef4:15

      Your left or your right tash tickle?

   5. JOJonny4:18

      (laughs)

   6. CWChris Williamson4:18

      Nice. Nice. (laughs)

   7. JOJonny4:24

      That's high brow, that. That's brilliant.

   8. CWChris Williamson4:26

      I'm,

8. 4:27 – 4:40

   Dinner

   1. CWChris Williamson4:27

      I'm having a little bit of digestive discomfort because we went out for dinner last night. We stopped eating about 14 hours ago, and I'm still full.

   2. JOJonny4:38

      You did order a lot of food, Chris.

   3. CWChris Williamson4:39

      Yeah,

9. 4:40 – 5:51

   Steak Pie

   1. CWChris Williamson4:40

      I know, but it was our first, it was the first meal we'd had in like four months. Not-

   2. YUYusef4:44

      It was Chris's question of, "What, what does the Guinness Steak award winning pie come with?" And she was like, "Pie and carrots." And you were like, "I'll have some garlic bread as well please."

   3. CWChris Williamson4:53

      (laughs)

   4. JOJonny4:53

      So it doesn't come with pasta? It doesn't come with a side of pasta?

   5. CWChris Williamson4:56

      Of another dish? Okay.

   6. JOJonny4:58

      Or pizza. There's no pizza with it?

   7. YUYusef4:59

      And the rocky road cheesecake.

   8. JOJonny5:00

      (laughs)

   9. CWChris Williamson5:01

      Rocky road cheesecake with rum and raisin, uh, ice cream.

   10. YUYusef5:04

       Ice cream.

   11. CWChris Williamson5:04

       Legit. Uh-

   12. YUYusef5:06

       This is my worst experience today.

   13. CWChris Williamson5:08

       What's that?

   14. YUYusef5:09

       This is a parking penalty notice. Not parking, speeding.

   15. CWChris Williamson5:13

       I bet that you're going to somehow say it was the fault of the-

   16. JOJonny5:18

       It was your fault.

   17. CWChris Williamson5:18

       Yeah.

   18. YUYusef5:18

       No, it was my fault. Like, it, it was a 34 in a 30 zone.

   19. CWChris Williamson5:22

       Speed awareness.

   20. JOJonny5:24

       Oh.

   21. YUYusef5:24

       Speed- I'm gonna do speed awareness. Waste of a day, but-

   22. JOJonny5:27

       Hate speed awareness, man.

   23. CWChris Williamson5:28

       Oh yeah, it's very circular.

   24. JOJonny5:31

       Ask yourself the question, is your, is a day of your life worth 100 pounds, yes or no?

   25. YUYusef5:38

       That's the thing, isn't it? But it's the, I've been advised because of the premium-

   26. CWChris Williamson5:42

       Insurance.

   27. YUYusef5:42

       ... to just, yeah.

   28. JOJonny5:43

       I think you still have to declare it.

   29. CWChris Williamson5:45

       You don't.

   30. YUYusef5:45

       Apparently, you no longer need to.
10. 5:51 – 7:15

    Life Hack

    1. JOJonny5:51

       take.

    2. CWChris Williamson5:51

       I did. So I did declare that I'd done that thing as like I'd put down 30 miles an hour and then put in the notes, "Speed awareness," and it turned out I'd been paying higher premiums for two years when I didn't need to. So there's a life hack for you. If you've-... been popped for speeding, done the speed awareness course, it doesn't go on your insurance document. However, that is not legal advice and we are not your solicitor.

    3. JOJonny6:14

       We are not lawyers.

    4. CWChris Williamson6:15

       We are not.

    5. JOJonny6:16

       When I went on one, there was a guy at the front who just, was just a contrarian, who just answered the, obviously the wrong question. And when someone does that, they have to circle back round over the material and cover it again. So like-

    6. YUYusef6:27

       Is that 'cause he was just not getting it or he was trying to be a willy-

    7. JOJonny6:30

       I think part, part of it was, like, they a- they asked a question and everyone in the room, apart from one guy, had submitted an, their answer. And they were like... 'Cause it's all anonymized. And this guy at the front went like ... and then just pressed the wrong button. So it was like, "I understand. I understand that speeding can be dangerous." 19 out of 20 people, "Yes, I understand." One person, "No, I don't agree," like...

    8. YUYusef6:51

       Just making the day slower for everyone.

    9. CWChris Williamson6:53

       Here we go, like here we go.

    10. JOJonny6:55

        Fucking A, aren't we?

    11. YUYusef6:55

        (laughs)

    12. JOJonny6:55

        That's what you gotta look forward to, man. You'll, you'll create some stuff.

    13. CWChris Williamson6:57

        Yeah, you're gonna hate it. We, we'll check back in. Once you've done your speed awareness course, we'll check back in.

    14. YUYusef7:02

        It's fine. What I'm gonna do is paint eyelids, paint eyes on my eyelids.

    15. CWChris Williamson7:07

        (laughs)

    16. JOJonny7:08

        Indiana Jones style.

    17. CWChris Williamson7:09

        That's lovely, isn't it, when that happens?

    18. JOJonny7:11

        (laughs)

    19. CWChris Williamson7:12

        That would be, that would also be quite, quite enjoyable.

11. 7:15 – 8:00

    Mike OKeefe

    1. CWChris Williamson7:15

       Um, Mike O'Keefe, how you got into club promoting/running events. So, I was skint during the, (laughs) just after freshers week, and I sat down next to my then would-be business partner in my first ever seminar and we, uh... I, I just said, "Mate, I've spent all my money in freshers week." And he said, "Oh, I used to work for this company in Leeds. You should come to this thing. I can get a, get you a job flyering." Started flyering, we were flyering partners, then became, like, hall managers, then event managers, then junior event, then senior event, then, uh, got my first franchise when I was 19, in between first and second year, and that was Carnage. And it kind of has just been controlled falling down a big set of stairs, uh, from then. So that's kind of

12. 8:00 – 9:42

    Mike Mckay

    1. CWChris Williamson8:00

       how it's done. We got another one here from Mikey, Ma- mckaylag5, "How can I get rid of my nihilism?"

    2. JOJonny8:09

       Wow.

    3. YUYusef8:11

       Well, it's a nihilistic question to want to get rid of your nihilism.

    4. CWChris Williamson8:15

       (laughs)

    5. YUYusef8:15

       Maybe just embrace it.

    6. JOJonny8:16

       Is it? I think it's quite proactive and, and, uh-

    7. YUYusef8:21

       (laughs)

    8. CWChris Williamson8:21

       Listen to, listen to episode 189 between me and Kyle Eschenroeder, uh, working out what do you want to want in life. That will help to get rid of nihilism. What have you learned from podcasting? Fest, Festim96. Fucking hell. What have you guys learned within the last month from our podcast?

    9. JOJonny8:47

       Um, it's probably the best way to communicate with an audience, I think. I think it's... 'Cause people listen to podcasting when they are, like, doing something otherwise quite manual and want something interesting or ent- entertaining, and so, like, you usually have quite a bit of their attention. So it's a, it's a communication platform, yeah.

    10. YUYusef9:10

        It's long form content that they would never otherwise consume.

    11. JOJonny9:13

        Mm-hmm.

    12. YUYusef9:13

        And, and so Johnny said the other day that podcast is a conversion tool rather than a traffic tool, and I'm really coming round to that idea. That people-

    13. CWChris Williamson9:23

        What does that mean?

    14. YUYusef9:23

        That people see podcasting as a surrogate for having friends, and it's a way to really build a relationship with someone who's already in your audience, but because it's not a very social platform, it's not something that's immediately shareable. It's really for people who are already aware of you, but want to go into the deepest.

13. 9:42 – 10:18

    Latent Leverage

    1. YUYusef9:42

    2. CWChris Williamson9:42

       Yeah, it's, it's challenging to grow an audience on a podcast because it... Naturally, there's no virality, the short form stuff doesn't... There's no trending on, like, Apple Podcasts or on Spotify or whatever.

    3. JOJonny9:52

       Mm-hmm. Mm-hmm.

    4. CWChris Williamson9:52

       Which inevitably makes it hard. But yeah, you're right, the depth of connection that you end up getting with people. I mean, that latent leverage thing that you guys see whenever we... Whenever you guys come on, you always get tons of people that want to start working with you because they buy into the effort that you've put in coming on to the show and this sort of stuff. And then the launch of that email list the other week for me was exactly the same. You've got this latent leverage that's been in there.

14. 10:18 – 10:46

    People Remember

    1. CWChris Williamson10:18

       Um...

    2. JOJonny10:19

       It's the only thing that, like, of anything we do, it's the only thing where people will, like, when you speak to them, they remember something you said on a podcast, like, 100 episodes ago. They remember, like, a private joke or a comment you made.

    3. CWChris Williamson10:31

       Mm-hmm.

    4. JOJonny10:31

       And you don't get, we don't get that on any other content method.

    5. CWChris Williamson10:35

       Mm-hmm.

    6. JOJonny10:35

       So I think it does just... It's a way of almost, as Yusuf says, like, you build, you build friendships with people almost virtually, or, like, people know a lot about you, and you know nothing about them.

    7. CWChris Williamson10:43

       That's a, that's a scary thing, man.

    8. JOJonny10:45

       Mm-hmm.

15. 10:46 – 12:10

    Asymmetry

    1. JOJonny10:46

    2. YUYusef10:46

       (laughs)

    3. CWChris Williamson10:46

       There's such an asymmetry-

    4. JOJonny10:48

       They are huge.

    5. CWChris Williamson10:49

       ... which, which, like, kind of makes you feel a bit guilty. You're kind of a bit like, "Well, I... Can you please record 300 hours of content and send it to me so that I can then be as up to date on you as you are on me? Then let's move forward."

    6. JOJonny11:03

       Mm-hmm.

    7. YUYusef11:04

       So it happens a lot with my flatmate where I'll say something and he'll be like, "Oh, yeah, I know." And I've gone, "But I'm not telling you this..." And he was like, "Oh, no, it was on episode 127 of the Modern Wisdom-"

    8. CWChris Williamson11:12

       (laughs)

    9. YUYusef11:12

       "... and episode 53 of the Propane Podcast." You're like-

    10. CWChris Williamson11:15

        Fuck.

    11. YUYusef11:16

        Right. Or, like, I'll come out into the living room and I hear my voice on double speed-

    12. CWChris Williamson11:19

        Bluh, bluh. Bluh, bluh, bluh.

    13. YUYusef11:20

        ... as I walk past. I'm like... (laughs)

    14. CWChris Williamson11:23

        Nice.

    15. JOJonny11:23

        There was something, there was one, one thing that once happened. This was when I was still working as an accountant when I was... Um, I sat in a, in a buil- in a room in a, like, a presentation in Leeds. And I could see someone two rows in front of me, like, get their phone out and then, like, close an app. And the app was the Propane Fitness podcast on, on Apple Podcasts. And I was just like...

    16. CWChris Williamson11:45

        That's so weird, man.

    17. JOJonny11:46

        You know, you're just like...

    18. CWChris Williamson11:48

        Yeah, yeah, exactly.

    19. JOJonny11:49

        (laughs)

    20. CWChris Williamson11:49

        Please, please, no, no photos, no photos.

    21. JOJonny11:51

        Okay.

    22. CWChris Williamson11:52

        Big glasses and a massive hat on.

    23. JOJonny11:54

        (laughs) But it's, it's also the feeling of like, when someone says, "Oh, I've listened to your podcast." I always think, like, "Oh, click one of us." It's almost like someone's read my, read a journal 'cause you think, like, something I thought two months ago, I probably really thought at the time, but I can't really remember what it was that I said.

    24. CWChris Williamson12:08

        Can't even recall what it

16. 12:10 – 13:21

    Life Hacks 101

    1. CWChris Williamson12:10

       was now. I mean, there was-

    2. JOJonny12:11

       Can't.

    3. CWChris Williamson12:12

       Someone who was decorating his house had said that he'd put-... he basically created a playlist of every Modern Wisdom episode from one to, whatever it was, 180, and then just started watching them. And highlighted the, between, I think it's episode ... Life Hacks 101 and Life Hacks 102, we change T-shirts but the camera doesn't change position and neither does the lamp on the table.

    4. YUYusef12:36

       Wow, that is a absolute sleuth.

    5. CWChris Williamson12:38

       Because I'd told you guys to bring a change of clothes so that we could get two episodes out of one session, but we didn't move enough of the scene.

    6. YUYusef12:46

       Ah.

    7. CWChris Williamson12:46

       So he was like, "Uh, uh, I just want to-"

    8. YUYusef12:47

       Continuity police.

    9. CWChris Williamson12:49

       "... I just, I just, yeah, I just wondered if, uh, actually that was recorded in one session rather than two." I was like, "Holy fucking shit." That was 2008, like January 2018. And we did the pilot, we did the pilot episode in, uh, like July 2017.

    10. YUYusef13:05

        He must've-

    11. JOJonny13:06

        That long ago?

    12. YUYusef13:06

        ... been the man who spotted the, the vacuum cleaner on Don't Fuck With Cats and was like, "That vacuum cleaner is manufactured in Florida underhire."

    13. CWChris Williamson13:13

        It's only available actually in, yeah, it's the, the components are c- produced in Sweden and they're imported via a Chinese manufacturing company.

    14. YUYusef13:20

        (laughs)

    15. CWChris Williamson13:20

        Yeah.

    16. YUYusef13:20

        Fucking

17. 13:21 – 14:00

    Favorite Podcasts

    1. YUYusef13:21

       hell, man.

    2. CWChris Williamson13:21

       Uh, top three favorite podcasts you've recorded. Um, with you guys, I think the How to Survive University episode is wildly underrated.

    3. YUYusef13:31

       That was a banger.

    4. CWChris Williamson13:32

       So good.

    5. JOJonny13:32

       Though I cannot remember anything of what I said on that episode.

    6. CWChris Williamson13:36

       You c-

    7. JOJonny13:36

       At all.

    8. CWChris Williamson13:36

       Do you know what the advantage is? It's all recorded and it's on the internet.

    9. JOJonny13:38

       I just gotta listen to it, don't I?

    10. CWChris Williamson13:39

        Yeah. (laughs)

    11. JOJonny13:41

        Oh, yeah.

    12. CWChris Williamson13:41

        Just jog your memory.

    13. JOJonny13:42

        Brilliant. You don't even need to remember anything, do you? Used to do loads of podcasts.

    14. CWChris Williamson13:46

        Always.

    15. JOJonny13:47

        Always.

    16. CWChris Williamson13:47

        Like that Connor Murphy guy, just live stream your life and then you'll never need to remember what you did.

    17. JOJonny13:51

        Well read, already. Yeah, if you forget where you put something, doesn't matter.

    18. CWChris Williamson13:54

        Just go back to when you last had it on the live stream-

    19. JOJonny13:58

        (laughs)

    20. CWChris Williamson13:58

        ... put it up. Um, yeah,

18. 14:00 – 14:43

    How to Survive University

    1. CWChris Williamson14:00

       How to, How to Survive University. We've done ... Here's one thing I've been thinking. I feel like we blew our load pretty early on a lot of mint topics. Like the Relationship Series 101 and 104 was great. How to Survive University was great. Our Confidence episode that me and you did, Yusuf, when Johnny was on holiday was episode 13, and it was amazing.

    2. YUYusef14:21

       Yeah, that was an old one.

    3. CWChris Williamson14:23

       Amazing episode, just two of us. But now it's like orders of magnitude, like a thousand times more people listen. And so if you're listening and you're thinking, "Oh, all of this sounds quite good. I, I could do with a little bit more Johnny and Yusuf," there's fucking tons in the back catalog. So get into the, get into the 20s and the 30s and the 40s and crack, crack some of them

19. 14:43 – 16:28

    Favourite Modern Wisdom Moments

    1. CWChris Williamson14:43

       out.

    2. YUYusef14:43

       I mean, to be honest, if you want more Johnny and Yusuf, like we do have our own podcast as well with-

    3. CWChris Williamson14:48

       Yes.

    4. JOJonny14:48

       Podcasts.

    5. YUYusef14:48

       ... 250 episodes. Podcasts, true.

    6. CWChris Williamson14:51

       Podcasts.

    7. YUYusef14:51

       One fitness, one business.

    8. CWChris Williamson14:52

       Mm-hmm. Yes.

    9. YUYusef14:53

       Podcasts.

    10. CWChris Williamson14:53

        How, um-

    11. JOJonny14:53

        I think my favorite Modern Wisdom moment that I've been on was when ... Well, two things actually. (laughs)

    12. CWChris Williamson15:02

        (laughs)

    13. JOJonny15:02

        Yousuf's just sat with bated breath waiting for-

    14. CWChris Williamson15:05

        Well, you know, when he ... 'cause he knows it's about him.

    15. JOJonny15:07

        It's gonna be about him.

    16. CWChris Williamson15:07

        (laughs)

    17. YUYusef15:08

        Well, the ... so my, my favorite bit, I, I edited into one of our videos yesterday, which I'll mention in a second. But-

    18. JOJonny15:14

        Okay.

    19. YUYusef15:15

        ... what's yours?

    20. JOJonny15:16

        So it's when Yousuf talks about how he used to arbitrage batteries.

    21. CWChris Williamson15:20

        (laughs)

    22. JOJonny15:23

        (laughs) And that's how, you know, like, "Oh, no, don't go to the petrol station. Come to me, I'll get you a good price."

    23. CWChris Williamson15:27

        I'll give you a good price.

    24. JOJonny15:28

        So that-

    25. YUYusef15:29

        That was one of them. Second one is when Yousuf told, uh, Chris and I that his laptop was, was custom-made for MacBooks.

    26. CWChris Williamson15:38

        Oh, his laptop bag?

    27. JOJonny15:40

        And there's a ... Yeah. That's it, yeah. And Chris and I ... In fact, I've got a third one. And then Chris and I just ex- exchanged this glance off camera as Yousuf was explaining. Burst out laughing and then Yousuf was sat there like, "What are you laughing at?" (laughs)

    28. CWChris Williamson15:52

        "What, what, what are you laughing at?" Is it the condoms? Is it the croissants?

    29. JOJonny15:55

        Is it the ... Yeah, it's the condoms and the croissants.

    30. YUYusef15:56

        Oh, good God.
20. 16:28 – 17:00

    Behind the Lens

    1. CWChris Williamson16:28

       his shit.

    2. YUYusef16:28

       (laughs)

    3. CWChris Williamson16:28

       That's another element that no one ever gets to see, the fact that behind the lens, however funny we find something-

    4. YUYusef16:34

       (laughs)

    5. CWChris Williamson16:35

       ... Dean needs to find it equally funny but be silent. So-

    6. YUYusef16:38

       That's one of my favorite things about the whole thing.

    7. CWChris Williamson16:40

       Yeah.

    8. YUYusef16:41

       It's ... (laughs)

    9. CWChris Williamson16:42

       Watching Dean do-

    10. YUYusef16:42

        Deans is a, is an absolute ninja as well. He manages to just-

    11. CWChris Williamson16:45

        Yeah.

    12. YUYusef16:45

        Like-

    13. CWChris Williamson16:45

        Well, the funniest, I'm gonna have to take my headphones off here to do this, but it's when he does like a ...

    14. YUYusef16:51

        Yeah. Oh, yeah. (laughs)

    15. CWChris Williamson16:55

        Like a Ninja Warrior style hurdle over all of them.

    16. YUYusef16:58

        He's got, he's got it down to, like, spinal reflex

21. 17:00 – 18:11

    Ninja Warrior Style Hurdle

    1. YUYusef17:00

       level-

    2. CWChris Williamson17:00

       (laughs)

    3. YUYusef17:00

       ... of just ...

    4. CWChris Williamson17:01

       Yeah. He's like a cat. You know like when you watch a cat go slowly down ... yeah.

    5. YUYusef17:06

       I think someone recorded a, like, an experiment where they lined up thousands of dominoes in their hallway. (laughs) And they've got a cat and a dog and they filmed it from the other side where the, the cat, like, traverses the hallway and manages to, like, really carefully just step over everything. And then the dog just, like, wades in.

    6. CWChris Williamson17:26

       (laughs)

    7. JOJonny17:26

       (laughs)

    8. YUYusef17:26

       (laughs)

    9. CWChris Williamson17:27

       Uh, what, what did you say was one of your favorite bits, Saf? What were you talking about?

    10. YUYusef17:30

        So it's the bit that I edited into our new channel trailer, which is when ... it's without the sound, but it's when I say, "When you're in a nightclub, in the toilets, you should be protecting your penis from your hands." And Chris-

    11. CWChris Williamson17:44

        Oh.

    12. YUYusef17:44

        ... went full ragdoll.

    13. CWChris Williamson17:45

        Oh my god.

    14. YUYusef17:46

        Yeah.

    15. JOJonny17:46

        (laughs)

    16. CWChris Williamson17:46

        It made me go floppy. It made my entire-

    17. YUYusef17:49

        (laughs)

    18. CWChris Williamson17:49

        ... body go flaccid. It was so funny. You should ... There's, there's an argument to be made that you should be protecting your penis from your hands. And it made every part-

    19. YUYusef17:57

        Johnny's like, "Exactly. That's totally what that is."

    20. JOJonny18:00

        (laughs)

    21. CWChris Williamson18:00

        Made every bit of me just go totally flaccid. Um, I-

    22. YUYusef18:04

        It's the delay as well.

    23. CWChris Williamson18:06

        Yeah.

    24. YUYusef18:06

        There was just a bit of silence and then it just ... (laughs)

    25. CWChris Williamson18:09

        Yeah. Fucking hell.

22. 18:11 – 19:15

    Lessons from 200 podcasts

    1. CWChris Williamson18:11

       Um, so How to Survive University and Relationships are both sick ones with you guys. Other episodes I've done recently that were great, Kyle Eschenroeder. This, uh, How To Work Out What You Want To want is it's so good. Daniel Schmactenberger was insane as well. They're, those are quite deep.

    2. YUYusef18:26

       Great name.

    3. CWChris Williamson18:27

       Quite d-

    4. JOJonny18:27

       Yeah.

    5. CWChris Williamson18:28

       Yeah, amazing name. Uh, what else we got? What is your biggest lesson from 200 podcasts? (sighs) Jesus. Um, your competitive advantage is determined by being authentic to who you truly are. No one can beat you at being you, basically. The, the closer that you are to being whatever is most, comes most naturally ... Yeah, you need to make yourself better and augment your existing capacities, but your particular, um, amalgamation of life experiences and traumas and predispositions and where you were brought up and the fact you're an only child or someone that's Arab or someone that's got a 300 kilo deadlift or,

23. 19:15 – 20:08

    Your competitive advantage

    1. CWChris Williamson19:15

       you know what I mean?

    2. YUYusef19:15

       (laughs)

    3. CWChris Williamson19:15

       All of those things. Like, but they are, they genuinely are, the uniqueness that you have, that is your competitive advantage. So I think that's, that's a fairly big one. How-

    4. YUYusef19:24

       So that, that's a big lesson from, um, The 4 Hour, The 4-Hour Chef as well, where he talks about if you're gonna be in the top 1% of anything, or the top naught point one percent of anything to be able to have this competitive advantage, that requires such a disproportionate amount of effort. But actually, if instead, you're in the top 5% of four things, you've got this intersection where you're this unique combination and you don't have to compete with anyone because it's a total blue ocean.

    5. CWChris Williamson19:52

       So I like that. The only problem is that a lot of the time, it's hard. Many ... diluting yourself across multiple different domains that don't enhance each other actually ends up-

    6. YUYusef20:06

       That, that's the key.

    7. CWChris Williamson20:06

       ... spreading yourself too thin.

24. 20:08 – 20:57

    Getting to the top

    1. CWChris Williamson20:08

    2. YUYusef20:08

       So they have to be things that do, like, have a, some kind of- so-

    3. CWChris Williamson20:10

       That you could do desserts and patisserie and cocktails and food, as opposed to-

    4. YUYusef20:15

       Well, so, yeah. And, like, getting to the top 5% is, you know, 80% of the work in then getting to the final ... Oh sorry, it's 20% of the work, and getting the final 1% is-

    5. CWChris Williamson20:25

       Yeah.

    6. YUYusef20:25

       ... 80% remaining. Whereas, like, getting to the top, like, getting published papers in Nature, and, like, going hard in, like, academia, or hard in, like, competitive swimming or something like that-

    7. CWChris Williamson20:36

       Mm-hmm.

    8. YUYusef20:36

       ... it's such a grind, and it's requiring-

    9. CWChris Williamson20:39

       It's like-

    10. YUYusef20:39

        ... much more sacrifice.

    11. JOJonny20:40

        I think, I, I, I agree with both of you, that easier to get in the top 5%, but there's an example of, like, if you, Yusuf, were a top 5% pastry chef, and you were also, like, a doctor and had all these other things, like, the fact that you're a pastry chef doesn't really help anything. Like, all of the other things don't help with pastry chef.

    12. YUYusef20:56

        What,

25. 20:57 – 23:12

    Starting a podcast

    1. YUYusef20:57

       what I'm talking about this in terms of is, like, SEO, Facebook ads, content marketing.

    2. JOJonny21:01

       Oh, I see. Right.

    3. YUYusef21:02

       And then if you become, like, a full stack entrepreneur-

    4. JOJonny21:04

       Mm.

    5. YUYusef21:04

       ... you're gonna have much more synergy than if you just become, like, an absolute beast at SEO and nothing else.

    6. JOJonny21:09

       Yeah. Fair, fair enough.

    7. CWChris Williamson21:11

       Uh, "How did you start your podcasts and what is your purpose in the long run?" Uh ...

    8. JOJonny21:19

       Just one second.

    9. CWChris Williamson21:20

       Yeah.

    10. JOJonny21:20

        My lesson.

    11. CWChris Williamson21:21

        Yes.

    12. JOJonny21:21

        You didn't ask us the question.

    13. CWChris Williamson21:22

        Sorry.

    14. JOJonny21:23

        I had a lesson all ready to go.

    15. CWChris Williamson21:24

        Hit me.

    16. JOJonny21:25

        And now it's kinda, now everyone's like, "Oh fuck, I bet good Johnny's got a really good point here and it's average."

    17. CWChris Williamson21:29

        Bet, bet it's gonna be good, yeah. Bet it's gonna be good.

    18. JOJonny21:30

        Um, just that we speak to a lot of people who, like, don't start something because they think they're gonna be shit at it. And I think, like, go and look at, go and listen to ... In fact, they, they may not even be on the internet anymore 'cause they were so bad, but our first podcasts are horrendous.

    19. YUYusef21:47

        We've taken them off.

    20. JOJonny21:48

        Have we taken them off?

    21. CWChris Williamson21:48

        How bad they were?

    22. YUYusef21:49

        Or they've been blocked off.

    23. JOJonny21:50

        It was really shit, yeah. Like, done on, like, an old MacBook-

    24. YUYusef21:54

        True. Yeah.

    25. JOJonny21:54

        ... microphone. Um, on a, like, Skype. I mean, he uses Skype to, to do these sorts of episodes. And then, uh, and, like, no editing or anything like that. And then go and watch Chris, Chris's first podcast appearance on our podcast called ChrisFit. Is it called ChrisFit? Is that-

    26. CWChris Williamson22:12

        The Levina one.

    27. YUYusef22:12

        Yeah, in the office.

    28. CWChris Williamson22:13

        Yeah, yeah, yeah.

    29. JOJonny22:14

        Mm-hmm. And then compare Chris on that episode to Chris now. And people are like, "Oh, I'm not, I'm not, I'm not gonna start a podcast," or, "I really want to do a YouTube channel but I can't because I'm shit. I really wanna do" whatever, "but I'll be shit. I'm not as good as the people who've done 200 episodes." We're like, "Obviously not." Like, there's no way to get better at something like this without just accepting that you are going to be really bad at it-

    30. CWChris Williamson22:36

        (laughs)
26. 23:12 – 23:36

    Moving your business online

    1. JOJonny23:12

       situations?

    2. YUYusef23:12

       Absolutely. And, like, the, the market is the best form of feedback as well. So even if you put stuff out there and you don't think it's great, if it takes off, you're obviously doing something right. And if it doesn't, you're gonna get feedback as to what is the better way to go about this.

    3. CWChris Williamson23:25

       Yeah.

    4. JOJonny23:25

       Like, you must have episodes, Chris, where they, where you've done them and you must think, like, "This is gonna be, like, this is the one," and it maybe does not as good as you expect, and then the opposite.

    5. CWChris Williamson23:33

       Absolutely, man.

    6. JOJonny23:34

       Yeah.

    7. CWChris Williamson23:34

       Well, it's, it's every episode with,

27. 23:36 – 26:00

    How to set up a podcast

    1. CWChris Williamson23:36

       with us guys, where I'm like, I can get some huge ne- Ben Greenfield or Aubrey Marcus or Derek Sivers or something like that, and it'll perform well, but I'll get more messages about a catch-up episode where we discuss Yusuf's new B-day, like, shut off a B-day or something, you know?

    2. YUYusef23:53

       (laughs)

    3. CWChris Williamson23:53

       Like, that's, that's, that's what really sort of seems to resonate with people, and I, I don't know. It's ... You can't, you, genuinely with content creation, you just haven't got a clue what's going to land sometimes.

    4. YUYusef24:04

       Mm-hmm.

    5. CWChris Williamson24:04

       You've got an inkling.

    6. YUYusef24:05

       Oh, of course. (laughs)

    7. CWChris Williamson24:06

       But, like, you've, you've, your top watched video, which everyone should go and check out on the Propain Fitness YouTube channel, um, What I Learned From Six Months of Sleeping on the Floor or whatever it is.

    8. YUYusef24:17

       (laughs)

    9. CWChris Williamson24:17

       And it's like, (laughs) that-

    10. YUYusef24:19

        Totally unpredictable.

    11. CWChris Williamson24:20

        Yeah. Like, there's no reason that that should've done well. So yeah, that's a, that's a great thing to take away if you are considering starting a, a whatever, a blog, a vlog, a YouTube channel, a podcast, whatever it might be. Crack on. Like, just go and do it and learn. Um, I think I had one about, uh, someone had asked, it's somewhere down here, about how do I set up or what's the particular set up?... for the podcast, um, this one, the current setup is two Neewer LED panel lights, um, a Logitech C220x webcam. This is a Shure SM7B into a Cloudlifter, into an Audient iD14 recording into Garageband then Auphonic masters it. Like, that's it. That's how I make the podcast. But you can make all of this with the webcam on your laptop and a Blue Yeti, which is a 100 quid, and you will get 90% of the quality that you need if you can sit in front of a big window. That's it.

    12. JOJonny25:22

        Yeah.

    13. CWChris Williamson25:22

        That's it. And, and-

    14. JOJonny25:23

        What I, what I'm worried about though, Chris, is, is the, I've got the, like, we've got all of the production quality. Like, we've got the lighting, the mic, and all that sort of stuff, and we've got the files, like, produced to almost like a radio station standard. It's the cost of the hosting them that I'm concerned.

    15. CWChris Williamson25:39

        (laughs) Mate, do you think I'm a, do you think I'm a fucking prick?

    16. JOJonny25:44

        (laughs)

    17. CWChris Williamson25:44

        How much does it cost to put something on that's already been recorded on the internet?

    18. JOJonny25:53

        (laughs)

    19. CWChris Williamson25:53

        Do you think I'm a fucking prick?

    20. JOJonny25:55

        I wish so much we had that. That would be my favorite moment ever of Modernism history if we had that on field.

    21. CWChris Williamson25:59

        Actually, actually,

28. 26:00 – 27:10

    Whats the sort of cost

    1. CWChris Williamson26:00

       I, and the, the audio had gone, wasn't it? Um, basically, we did a live podcast for a very big radio company a year ago and got invited in by people that do this professionally for a living for decades, because the CEO of that company listens to the show and really likes it. And one of the guys asked, "Uh, yeah, what, what, what I'd quite like to know is, um, let's say that we've recorded everything in the studio. We've got, we've got the content down, obviously, it's mixed and mastered. Um, and what I want to know is, what's the sort of cost, you know, m- monetarily, uh, to the aforementioned, um-"

    2. JOJonny26:41

       (laughs)

    3. CWChris Williamson26:42

       "... uh, pertaining to the upload of the file to the distributor of the RSS feed. Uh, uh, wha- what's the sort of cost?" Uh, and Yusuf internally took massive offense to that question. (laughs)

    4. YUYusef26:58

       (laughs) I had a bit of an internal hemorrhage and I had to-

    5. JOJonny27:01

       You could see him, like, you could see him sort of lean forward as he was coming to the end of his question, he went, "Oh, shit."

    6. CWChris Williamson27:06

       Is he go- is he going to fight this man?

    7. JOJonny27:09

       (laughs)

29. 27:10 – 27:55

    Hosting cost

    1. JOJonny27:10

    2. YUYusef27:10

       Like, "Just to clarify, sir, you're saying you've done all of the work required to have a show ready to go, and you're looking to just also repurpose it online. And your concern is the hosting cost-"

    3. JOJonny27:25

       (laughs)

    4. YUYusef27:26

       "... of 13 pounds a month?"

    5. JOJonny27:30

       (laughs)

    6. YUYusef27:30

       "As the largest radio station in the UK-"

    7. JOJonny27:33

       "I have to justify it to my boss. You know, I go to host on the internet. How much is that going to cost?" And Yusuf said, "Well, 10, maybe 20 pounds a month." So...

    8. CWChris Williamson27:42

       Do you think I'm a fucking prick?

    9. JOJonny27:43

       (laughs)

    10. CWChris Williamson27:44

        Gee, that was...

    11. YUYusef27:46

        Like, if we, we three random guys have done this, I'm sure you can justify the cost yourself.

    12. CWChris Williamson27:53

        An entire tech team behind

30. 27:55 – 28:52

    Movie and documentary recommendations

    1. CWChris Williamson27:55

       huge radio stations can also do it. Uh, we have so many to do and we're already half an hour in. Right, let's, let's go, let's go a little bit more quick fire. I'd be interested to know your best movie and documentary recommendations, so a movie and a documentary you've watched recently that you've enjoyed. Uh, one I've enjoyed is The Staircase on Netflix. I was telling you guys about it last night over dinner. Pretty good. Uh, and movie, favorite movie of all time is Interstellar, just fucking epic and so good. Johnny.

    2. JOJonny28:23

       What question is this?

    3. CWChris Williamson28:26

       The Pistorius one.

    4. JOJonny28:28

       Yeah, his documentary, that's pretty good. Yeah, um, favorite movie recently would be The Gentlemen by Guy Ritchie. Tremendous film. Not very serious. I always say Fight Club to that, but that's become, like, the thing to say, isn't it? I feel like people say Fight Club and they don't really know why, it's just because Brad Pitt's really lean in it and it's got Ed Norton, and so I'll say Fight Club.

31. 28:52 – 29:23

    After 10 times of watching

    1. JOJonny28:52

    2. CWChris Williamson28:52

       Do you think as well, like, after a little bit of time, it, it diminishit- diminishing returns because you've watched it so much and you almost fall out of love with it? After 10 times of watching anything, it's just not that good anymore.

    3. JOJonny29:05

       Yeah, I- I've tried rewatching Fight Club in the past, like, couple of years, and it's, it doesn't, I don't get anything out of it at all, which is a real shame. But yeah, Oscar Pistorius on Amazon. Excuse me, And The Gentlemen.

    4. CWChris Williamson29:17

       Cool. Seth?

    5. YUYusef29:19

       I've seen about three films in my life, and one of them is Fight Club. So-

    6. JOJonny29:22

       The other one's

32. 29:23 – 30:25

    First date

    1. JOJonny29:23

       Interstellar.

    2. YUYusef29:23

       So I'm not the one... I've seen Interstellar actually. It was on a first date, um, and it was with someone who actually also wasn't into films, but we both thought that that was, like, the thing that you're supposed to do is like, "Oh, we go to a film." And we both just like-

    3. CWChris Williamson29:35

       To a three-hour sci-fi epic.

    4. JOJonny29:38

       It was talking about, like, spacetime and, like, some big, pretty big topics.

    5. CWChris Williamson29:42

       Yeah. Yeah, it was-

    6. JOJonny29:44

       Like, big, big themes. (laughs) Another film, actually, Parasite, the one I g- I told you guys about.

    7. CWChris Williamson29:51

       Korean.

    8. JOJonny29:51

       The one that's subtitled.

    9. YUYusef29:52

       Oh, that's, that's on my list.

    10. JOJonny29:54

        Whoa, whoa. Lift that box up again. What-

    11. CWChris Williamson29:59

        What box?

    12. JOJonny30:00

        It, it looked like you picked up an AirPods Pro box.

    13. CWChris Williamson30:01

        It did look exactly like that.

    14. YUYusef30:03

        No, it's just my wired ones.

    15. JOJonny30:07

        What did you just have in your hand? Circle back around. What did, you just had, you had something in your hand, an AirPods Pro box-

    16. CWChris Williamson30:12

        He's got...

    17. YUYusef30:14

        Mirror, phone, earphones, and-

    18. CWChris Williamson30:18

        We've got this on video just so-

    19. JOJonny30:20

        Do you think he's having us on? I think he's having us on.

    20. CWChris Williamson30:22

        Just, just, just so you know-

    21. JOJonny30:24

        Just so

33. 30:25 – 31:32

    AirPods

    1. JOJonny30:25

       you know.

    2. CWChris Williamson30:26

       I've got this on video, and I can go back and see if you've secretly bought AirPod Pros.

    3. JOJonny30:32

       You definitely picked up a box.

    4. YUYusef30:33

       Well, you see, I've secretly got, like, a-

    5. CWChris Williamson30:35

       Right, look-

    6. YUYusef30:36

       ... adapter and stuff.

    7. JOJonny30:36

       Johnny, Johnny, it's fine. It's fine. We'll go back and we'll analyze the... Everyone that's listening, can you just rewind by about 30 seconds and see if Yusuf picks up a fucking... If you've bought AirPod Pros and not to-

    8. YUYusef30:49

       As if.

    9. CWChris Williamson30:50

       ... if you've bought them, his connection's going as well. He's pressed the- he's pressed the button.

    10. YUYusef30:54

        I- imagine the hit to my ... e- e- ma- oh, what?

    11. CWChris Williamson30:58

        He's pressed the-

    12. YUYusef30:59

        Imagine the hit to my ego.

    13. CWChris Williamson31:01

        Oh, Yusuf.

    14. JOJonny31:02

        What's happened?

    15. CWChris Williamson31:04

        Yusuf, now- now what-

    16. JOJonny31:05

        I've pressed the button.

    17. CWChris Williamson31:06

        You've pressed the button that means that your connection drops out so that me and Johnny can stop interrogating you about you.

    18. JOJonny31:12

        Oh, he's got like a jam up.

    19. CWChris Williamson31:14

        Yeah, that's exactly what's happened. It's- it's- do you know who it is?

    20. JOJonny31:17

        Jam up. It's the jammer. It's- it's- No.

    21. CWChris Williamson31:19

        It's- it's the large farmer. The very large farmer is coming in to check (laughs) .

    22. JOJonny31:24

        Oh, uh.

    23. CWChris Williamson31:26

        Fee-fi-fo-fum. Right.

    24. JOJonny31:30

        Big farm, and there's big chickens.

    25. CWChris Williamson31:31

        Right.

34. 31:32 – 32:16

    Distance

    1. CWChris Williamson31:32

       Moving on. Um, so David Macintosh Jr asked, um, he elaborated on this in my DMs, um, how to control phone usage in, uh, in physical spaces. So, distance is one of them. Just add friction, so only use your phone when you're standing up, keep your phone outside of your bedroom, sleep with it outside of your bedroom. Um, I think ... Do one of you guys use a box? Oh, it's Jordan Ayers that uses a box, isn't it?

    2. JOJonny31:56

       (laughs) I love that so much. 'Cause when I-

    3. YUYusef32:01

       It's a plastic box that locks.

    4. JOJonny32:03

       A- a lot of the time-

    5. YUYusef32:04

       And doesn't let you open it (laughs) .

    6. JOJonny32:05

       'Cause I was like, "Jordan, what happens if you need to use your phone when it's in the box?" And he's like, "Well, I don't use it."

    7. CWChris Williamson32:09

       (laughs)

    8. YUYusef32:09

       Just shout, "Hey, Siri," at the box.

    9. JOJonny32:11

       (laughs)

    10. CWChris Williamson32:11

        Well, if you have AirPods, if you have AirPods it doesn't matter, does it?

    11. JOJonny32:15

        Mm-hmm.

35. 32:16 – 33:02

    Reduce Phone Usage

    1. JOJonny32:16

    2. CWChris Williamson32:16

       Um, any things that you guys use to help reduce phone usage?

    3. JOJonny32:20

       I think just delete apps. I know that's a really obvious one, but like the digital minimalism thing of like, appraise all of your digital use for what you're trying to get out of it. Decide whether that is the best use of the thing. Like, if like, okay, so I want to be ... I want to connect with friends, therefore I need Instagram, for example. Like, well, is there another way I could achieve the same thing without having to accept the cost of Instagram? But like, yeah, I'm not great with my phone really. I look at it too much. So.

    4. CWChris Williamson32:48

       Yeah. I think we all are. I think everyone does, even you, Yusuf, who's the- the least sort of tech use-

    5. JOJonny32:53

       Not like-

    6. CWChris Williamson32:53

       Yes, exactly. And if it's, if you are using yours and feel like you're using yours too much, there's kind of no hope for the rest of us.

    7. JOJonny32:59

       No hope for anyone, yeah.

    8. CWChris Williamson33:01

       Yeah. Um.

    9. YUYusef33:01

       So,

36. 33:02 – 34:07

    Mortal Kombat

    1. YUYusef33:02

       I'm going to do a video on this soon 'cause I ... there's a game that I got. So I find whenever I'm going through a bit of a, like a dark patch or a stressed patch in my life, I download this really stupid game on my phone. It's like a Mortal Kombat game, and end up just getting completely sucked into it. And it happened during one year of my like, the worst exams in med school for like a month, and it happened a few months ago as well. And it's one of those games that like, I'm not even a gamer. I'm not into that stuff, and it's such a like stupid, like linear, like just button mash the thing. But, it taps into all of the little dopamine buttons and everything, and you know that it's designed not for f- not for actually a fun gameplay experience, but just to be this compulsive thing. And yeah, I just had... Uh, one day I was like, oh, fuck this, I'm just going to have to delete it.

    2. CWChris Williamson33:48

       (laughs)

    3. YUYusef33:48

       Like I spent, spent cash on upgrading more souls and-

    4. JOJonny33:51

       (laughs)

    5. CWChris Williamson33:52

       Oh my god.

    6. YUYusef33:52

       ... um, and like ... (laughs)

    7. CWChris Williamson33:54

       This is a shock. This is a real shock.

    8. JOJonny33:56

       This is a huge shock.

    9. YUYusef33:57

       You have to keep doing quests. I mean, whenever I was sat with my girlfriend and like, she'd be like, "Are you doing a quest?" I'm like, "Yeah, shut up man." Like ... (laughs)

    10. CWChris Williamson34:04

        Fucking listen, man.

    11. JOJonny34:05

        Like, I'm blown away by

37. 34:07 – 36:03

    Life is over

    1. JOJonny34:07

       this.

    2. YUYusef34:07

       And so one day I was like, right, I've just got to delete it. Deleted it, didn't miss it at all. Just like-

    3. CWChris Williamson34:12

       But then you redownloaded it again-

    4. YUYusef34:14

       So it shows it's not-

    5. CWChris Williamson34:14

       ... when you are, um, when you're in a stressful situation or whatever?

    6. YUYusef34:19

       Well, that- that's the risk. But it shows that-

    7. CWChris Williamson34:22

       Mm-hmm.

    8. YUYusef34:22

       ... you know, if- if you missed it, then it would truly be something fulfilling, but it's not. It's just really clever engineering of a, like a compulsive game.

    9. CWChris Williamson34:30

       I love the idea that it's like that's your vice.

    10. JOJonny34:33

        I know.

    11. CWChris Williamson34:33

        Some people s-

    12. JOJonny34:34

        It's a Mortal Kombat game.

    13. CWChris Williamson34:34

        Some people chain smoke, some-

    14. JOJonny34:37

        (laughs)

    15. CWChris Williamson34:37

        ... some- some people are abusive to their partners. You download a Mortal Kombat game.

    16. YUYusef34:41

        Well, so the... now, this is the difficulty. Anyone listening, (clears throat) I challenge you, and I- I really don't recommend this. I feel like I'm recommending like going off and buying heroin. But if you download that game-

    17. CWChris Williamson34:54

        What's the game called?

    18. YUYusef34:55

        ... just beware.

    19. CWChris Williamson34:55

        What's it called again?

    20. YUYusef34:56

        'Cause that, your life is over. Just Mortal Kombat Mobile.

    21. CWChris Williamson35:00

        Oh, okay.

    22. JOJonny35:00

        So when Yus- I remember Yusuf messaged me saying this was a whi- this was like a year and a half ago that he'd been playing on a- a game for a long time on his phone. And I was like, sa- similar exac- similar reaction, like, this is strange. Like, there's been some kind of disturbance in spacetime.

    23. CWChris Williamson35:15

        Feel of it, yeah.

    24. JOJonny35:16

        Like I should listen to this.

    25. CWChris Williamson35:17

        (laughs)

    26. JOJonny35:17

        And then he told me. What was it called?

    27. YUYusef35:19

        (laughs)

    28. JOJonny35:20

        Do you know, do you know the one I'm talking about?

    29. YUYusef35:22

        Venture Capitalist. Adventure Capitalist.

    30. JOJonny35:24

        Adventure Capitalist, and he was like, "Johnny, you'd love it. You'd love it." I was like, "All right, cool. Yeah, I'll download it." And then it got to the point with me where it was the first thing I did when I woke up in the morning, was I was like, I checked my, like accumulated, when I was onto like quintillions of- of... You know what, when you- when you're running a burger shop that's pulling in like 100 grand a second.
38. 36:03 – 37:27

    Suicide

    1. JOJonny36:03

    2. CWChris Williamson36:03

       "How to control your emotions," and then in asterisk, is asterisks after that. It says, "There are a lot of deaths happening due to mental illness." There's some dark questions coming out here, man. Episode 200.

    3. YUYusef36:14

       The Samaritans released a study showing that there's no significant increase in suicides since COVID has, since lockdown has happened. But that suicidality is only, you know, it's only one measure of mental health and mental wellbeing. So, it may well be that everyone's mood has generally dropped, but it's not necessarily increased suicidal, um, behavior.

    4. CWChris Williamson36:36

       I'm not sure that it- I'm not sure that you want to control your emotions. Like, control your emotions, what that question means, how to control your emotions, is how do I not feel feelings that I don't want to feel. Like you're always going to feel feelings that you don't want to feel. It's a case of whether or not you have the equanimity to let them go. So, spend some time doing a little bit of introspective work and meditate for 15 hou- 15 minutes a day for a year.... and within the space of a year, you will be at least better equipped to deal with both bad and good emotions. You don't want-

    5. JOJonny37:08

       Mm-hmm.

    6. CWChris Williamson37:08

       ... to fixate, you don't want to suppress. That's what equanimity means. Um, so, it's a bit of a woke sort of answer to it, but I'd definitely say meditation, other stuff, make sure you get enough sunlight, stable sleep and wake pattern, have enough friends around you, have a- a job that you care about, make sure you're eating good food, drink enough water.

39. 37:27 – 39:06

    Personal Development

    1. CWChris Williamson37:27

       Like, it's the basic shit, the stuff that, like, your mum and dad tried to get you to do as a kid actually had a ton of wisdom in it-

    2. JOJonny37:35

       Mm-hmm.

    3. CWChris Williamson37:35

       ... because they weren't being thrown around by the newest trend in personal development. They only had, like, the basic, the most basic plan, like the light version, personal development, light, basic, free, with- with no discount code on it. And that's what they were running on, and that's what they had left, so it's like just stick to their stuff. Uh, which of your failures would you-

    4. JOJonny38:00

       I have some- I have some thoughts on that, Chris.

    5. CWChris Williamson38:01

       Hit me.

    6. JOJonny38:02

       (laughs)

    7. CWChris Williamson38:02

       I'm trying to get through these quickly.

    8. JOJonny38:04

       Try to (overlapping dialogue)

    9. CWChris Williamson38:04

       I know it's 'cause all of the questions are good and we want to delve into them-

    10. JOJonny38:06

        I know, yeah.

    11. CWChris Williamson38:06

        ... but this will be a five-hour podcast if we're not careful.

    12. JOJonny38:08

        Um, so I would, I- I think similar to what you just said, so I think whenever I, and similar to what Yusuf just said, whenever I have, like, mood, uh, a decrease in mood, it's always when I am, like my sleep isn't very good, my diet's not very good, I'm not, like my step count's lower, I've not been training as often, I'm on my phone a lot. So, like, just manage the, like the bait, like give yourself the best chance of not, like just being in a, like mood, and then you're more likely to- to, as you say, like have more equanimity when a negative thought does arise or when a negative feeling does arise. And then second- something I'm doing at the moment is, um, tracking what I do every hour for a week to look at, so when I'm tracking my, like how stressed I feel, how focused I feel, and my mood, to try and spot, like 'Cause I think a lot of the time when you feel certain ways, you are doing certain things or have just done a certain thing and you don't really spot the correlations in your times. You're like, "Oh, look, like, fuck, like whenever

40. 39:06 – 42:34

    New Team Member

    1. JOJonny39:06

       I do this in the morning, I feel shit for two hours." Like-

    2. CWChris Williamson39:09

       Has anything come up?

    3. JOJonny39:11

       Not so far. Like I- I'm mainly doing it to, 'cause we- we've just brought someone on i- into the team at Propain, so I'm- I'm more looking at, like, "What am I wasting my time doing?" (laughs) What's that, Chris?

    4. CWChris Williamson39:20

       I'm just so- I'm- I- I told you over dinner last night, man-

    5. JOJonny39:22

       All right.

    6. CWChris Williamson39:22

       ... like I was so gassed for you guys to finally have someone like you- you, for everyone that's listening, Johnny and Yusuf have trolled through the sludge of online business for a decade and have kind of pieced together doing... It'd be like me still handing out every flyer for all of my events-

    7. JOJonny39:44

       Mm-hmm.

    8. CWChris Williamson39:44

       ... scheduling every social media post, doing the accounts, standing on the front door, taking the money at the till, also DJing and m- making the music happen whilst cleaning the glasses and serving-

    9. JOJonny39:54

       Mm-hmm.

    10. CWChris Williamson39:54

        ... the drinks. Like, you guys have done top to bottom. It's just awesome to- to see you, um, scale that up a little bit more. Not that you haven't-

    11. JOJonny40:03

        Yeah. Thank you.

    12. CWChris Williamson40:03

        ... tried before, but I think you've- you've encountered challenges, and I think as well-

    13. JOJonny40:07

        We have.

    14. CWChris Williamson40:07

        ... from- from a, just from a, like a teaching standpoint for your business clients, I think that this is going to be a really important step that you're then going to be able to iterate on and teach other people to do.

    15. JOJonny40:19

        Yeah.

    16. CWChris Williamson40:19

        Because you h- have down how to start a fitness business and then scale it, but how do you then start to relinquish that amount of scaling to, uh, delegate that-

    17. JOJonny40:31

        (clears throat)

    18. CWChris Williamson40:31

        ... out? And I think this will be, like the next stage for the business clients that you have got who really, really want to go to the next level. I think you'll-

    19. JOJonny40:38

        (sniffs) .

    20. CWChris Williamson40:38

        ... be learning over the next year or two years maybe, will be like the pro, huge penis, like swollen- swollen version of- of your program.

    21. JOJonny40:47

        So you (overlapping dialogue) did it... Yeah, so we've always had, like people who work for us part-time in various capacities and, like people who do specific things, but (clears throat) this is our first, like full-time- full-time person, so, which comes with apprehension obviously and all- all sorts of things. But- but yeah, so that's why I'm doing it. But, um, you spot, like, oh, certain things... So like, um, yesterday, for example, you guys will be happy about this, like I was, like focus was dropping, like stress was like background, went to dinner, and just immediate, like stress, like notice of like feelings of stress and feelings of happiness just went like boof. So like, you're like, okay, like as I already knew, as you said, Chris, like spending time with friends is just an immediate, like hard reset, like you come back from that experience feeling like whatever you were worried about before doesn't exist. So, there's, I think it's the book called... I can't remember what it's called, but you like Make a Happiness Buffet, it's like 10 things you can do or like things that I know when I do one of the following 10 things, it almost always boosts my mood, it almost always makes me feel more positive. And if you become aware of those things, then you can like draw on them when you-

    22. CWChris Williamson41:49

        Yeah.

    23. JOJonny41:49

        ... do want to feel better (overlapping dialogue) with your mood.

    24. CWChris Williamson41:50

        Oh, let's- let's go and have a cold shower, let's go for a 15-minute walk, let's have a big-

    25. JOJonny41:53

        Mm-hmm.

    26. CWChris Williamson41:53

        ... glass of water, let's go and play... I was telling you last (laughs) night about how much joy I'm getting from, uh, playing catch up against the wall with a tennis ball-

    27. JOJonny42:00

        Yeah.

    28. CWChris Williamson42:00

        ... when my Pomodoro breaks.

    29. JOJonny42:02

        Yeah, yeah.

    30. CWChris Williamson42:02

        Like it's such a stupid, dumb, childish thing, but it just brings me, like pure happiness for five minutes.
41. 42:34 – 43:47

    Regrets

    1. YUYusef42:34

       So, I- I tweeted about this the other day and had some interesting discussions with some people about do you agree with the idea that you should never have regrets? 'Cause there's always people that say, "Oh, you should never have..." Now, yes, in principle that's a nice idea, but there are many decisions that you could take which move you in one direction or another purely by chance, and it's not that the decision was necessarily good or bad, it's just happened to turn out fortuitously or badly. Now-

    2. JOJonny43:02

       ... if that's the case, then yes, you kind of regret the fact that it turned out that way, but the decision was kind of neither here nor there. With things that you chose, you actively decided to do and it turned out badly and you've learned a lesson from it, as long as you learned the lesson, then I would see that as you're paying tuition to the world. And the quickest way to, or the most direct example of that, is in trading. So like Forex trading, for example, where if you make a big loss, as long as you learn from that and learn how to adapt your strategy, that is your tuition to the market. And so yes, it might have cost you five grand, or 23 grand in my case, but it's- it's a very valuable lesson because you've- (laughs) you've then been able to be like, "Okay,

42. 43:47 – 47:34

    Learning from experience

    1. JOJonny43:47

       there is where I went wrong and I know that I'm not going to do this again." And it's probably more effective than if you just read about someone else doing it because you've, like, physically experienced your anus being torn apart by the market-

    2. CWChris Williamson44:00

       (laughs)

    3. JOJonny44:00

       ... as a result. So that's what I would say.

    4. CWChris Williamson44:04

       Well, there's that quote from, um, I think it's Peter Thiel who says, um, "Any idiot can learn from experience. I prefer to learn from the experience of others." But the problem with that is that you don't ever have the visceral, contextual-

    5. JOJonny44:18

       Doesn't sting.

    6. CWChris Williamson44:19

       Yeah. Like, looking at someone else's gaping, flappy arsehole does not have the same impact. Yeah. (exhales deeply) It doesn't have the same impact as it being your arsehole.

    7. JOJonny44:34

       Mm-hmm. ?

    8. CWChris Williamson44:35

       Um, you can go back in time to one year of your life and share current wisdom. Which one and why? 2012 start a podcast, Chris. There you go. Now you're, like, one of the biggest podcasters on the planet because first mover advantage. Um, what do you do if you feel like you actually don't know what you want from life, Johnny? (laughs) Christ.

    9. JOJonny45:05

       Ugh. There you... Ugh. Have a bit of that hot potato.

    10. CWChris Williamson45:10

        (laughs) Johnny, just hold this grenade a second. Um, what do you do if you don't know what you want? Uh, if you feel like you a- uh, like you actually don't know what you want from life. Directionless, meaninglessness, purposelessness.

    11. JOJonny45:24

        (sighs) I mean, some people approach this as like, you should work out what your values are and then make goals based on your values and all that sort of stuff. I- the thing that's- was most helpful for me in terms of like, why I, like, quit my job and why I'm, like, doing what I do now, is I actually did an exercise from a- a PDF download from a guy called Nate Green back in like 2010, um, which was called The Hero's Handbook. And Nate Green's a really good writer, if anyone wants to, like, go and read more and sort of like pop philosophy and sort of just like general very simple ideas of how to improve your life. But anyway, it was just literally, and you probably heard this before, design, like think of the best possible day you can imagine from start to finish. Like, where do you wake up? What's the room like? What are you doing that morning? What are you doing at lunchtime? What does the afternoon look like? What are your evening plans? And then expand that in like an, uh, like the best week you can imagine and then think, "Right, well, how can I begin to move my life towards that?" And from that, you extract, like, there's goals from that that you can create. And it's a- it is- it is pretty cool how, um, not to say like, "Look at me," but it is pretty cool that like, I'm pretty close to that. Like I- at the time, I was a mile away from it.

    12. CWChris Williamson46:35

        (laughs)

    13. JOJonny46:35

        And I- you couldn't see, you can't even think like, "How would I... How can I figure that out?" Like, "Surely I would never be able to build a business and live off it. Surely I'd be- never be able to- that wouldn't happen in the internet. That- that bullshit doesn't work." All these sorts of things. Um, and then sudden- like you look back on it a year later and you're like, "Shit. Like, I'm making progress towards that." So, I think that's the thing that, um... What is he called? (claps hands) (sighs) Right to wait, but why?

    14. CWChris Williamson47:03

        Tim? Not Tim Urban.

    15. JOJonny47:05

        Tim Urban, yeah. Yeah. So he talks about like, happiness being crushing a Tuesday on the interview he does with Tim Ferriss. So like, the idea that people worry about goals and what they want and all that sort of stuff, and forget that like ultimately, tomorrow you're just gonna wake up and it's just going to be a day, and you're just going to experience a sequence of those and then cease to exist. So if you just think about like, "Well, how can I make my day or my week the best possible or like maximize my- my experience of existence as possible?" Probably you'll be quite content and feel like you're moving in the right direction.

43. 47:34 – 49:15

    Planning mode

    1. JOJonny47:34

    2. CWChris Williamson47:34

       I think w- to sort of add on to that, a lot of the time because there's so much urgent stuff that we do, we don't ever actually sit back to get into planning mode. We're just constantly in dealing with mode.

    3. JOJonny47:46

       Mm-hmm.

    4. CWChris Williamson47:46

       And it's that system one, system two thinking, um, that you need to step into. And that's what I realized, especially with lockdown, because I got more time away from having to do the club stuff, which allowed me for the first couple of weeks, or even actually first few months of lockdown. I went through like tons of Chris Sparks' Experimentation Without Limits or whatever it's called. I went through that. I- I started using Things 3 and completed Tiago Forte's get- Get Stuff Done Like A Boss course. I did like loads of stuff, added in a bunch of habits. But you can't ever do that when you're constantly fighting fires within your own life.

    5. JOJonny48:20

       Mm-hmm.

    6. CWChris Williamson48:20

       So it's like, I think a lot of people that don't necessarily know what they want from life haven't ever taken time away from life to ask that question. It's like if all that you're always doing is being busy, um, saying yes to social events, saying yes to more stuff, projects, businesses, things for your boss, nights out, all that sort of stuff. Like you're not ever going to... It's not just going to emerge. If you don't have it, if you haven't stumbled upon it by chance, it's not just going to emerge.

    7. JOJonny48:49

       Mm-hmm.

    8. CWChris Williamson48:49

       You have to actually do the work. You have to spend the time consciously thinking, "What would a good day, week, month, five-year, 10-year, 25-year plan look like? What would I actually want to do?"

    9. JOJonny49:00

       And then it's like, where am I trending? Like, am I trending in the right direction or the wrong direction? Like, if I keep doing what I'm doing now for 10 years-... where will that leave me? Is that a good situation or a bad situation? And then adjust. But I feel like Yusuf's got something to say.

44. 49:15 – 49:42

    Quiet the mind

    1. JOJonny49:15

    2. YUYusef49:15

       Quiet the mind and the spirit will speak. Like, if you're firefighting the whole time, your voice for inner intuition and your existential questions are just muffled because you're dealing with all the, the crap day-to-day. So yeah, you have to create some space.

    3. JOJonny49:34

       Someone told me recently, it might have been one of you two, that every good idea they've ever had in business has been from going on a walk.

45. 49:42 – 50:55

    Walk

    1. JOJonny49:42

       Was it one of you two? Maybe not. It was like-

    2. YUYusef49:44

       We were talking about s- ideas in the shower the other day, weren't we? The notebook.

    3. JOJonny49:50

       Yeah.

    4. YUYusef49:50

       Having a brief notebook in the shower.

    5. JOJonny49:52

       Yeah, so writing things down while you medi- Like, things always come to me when I'm meditating, but like yeah, walking. Someo- someone said, I wish I could remember who it was, was like, they go for a walk in the morning and that's when like all of the... And there's something about like being in motion and the thought processes that happen when you're, when you're moving. Um, but that just the, the quiet the mi- So like if you walk without any podcasts or anything in, suddenly all this shit just occurs to you.

    6. CWChris Williamson50:12

       I loved, um... uh, it was a life hack from a while ago, drive without any music or podcasts on. Like if you just go on a drive to work, like once a week if you pick W- Wednesday as your day where you drive to work without any content playing, fa- it's so nice. Like you just get to sit with your thoughts for a bit of time without the input of other minds, and that's this-

    7. JOJonny50:33

       Yeah.

    8. CWChris Williamson50:33

       ... uh, definition of solitude by Cal Newport, right?

    9. JOJonny50:35

       Mm-hmm.

    10. CWChris Williamson50:35

        Solitude is time, uh, on your own away from the input of other minds, not just time on your own, on the phone, listening to a podcast, reading, even that, you know. Um, so yeah. Uh, what else we got? Gyms or restaurants, you can only save one from the coronavirus. Yusuf.

46. 50:55 – 52:17

    Balance

    1. CWChris Williamson50:55

    2. YUYusef50:55

       Gyms.

    3. CWChris Williamson50:57

       (laughs)

    4. YUYusef50:57

       Easily. Like, how, I mean, how often do you go to a restaurant compared, compared to num- like number of hours you spend in a gym? The alternative argument is keep restaurants open, buy a home gym, best of both worlds.

    5. CWChris Williamson51:09

       Or cook for them.

    6. YUYusef51:10

       But I'm an antisocial bastard. Like I, I prefer to be training away from people and in silence.

    7. CWChris Williamson51:17

       Great. Great. Um, Nick Purvis, a guy that runs Candy Pants podcast, which is great and everyone should go and check out, "How do you balance the constant desire for self-improvement without being sucked into a perpetual cycle of feeling like whatever you do is never enough?" It's a fucking-

    8. JOJonny51:35

       (clears throat)

    9. CWChris Williamson51:35

       ... great question that, mate. Um, so the line between being tough on yourself to continue to motivate you to do more and being easy enough on yourself to know when you've worked hard is a lot wider than you think. I think a lot of people self-flagellate out of some feeling that it's going to motivate them to do more the next time, whereas that's actually not necessarily the way it works. You need to treat yourself as if you're someone you're responsible for helping, you need to be a friend to yourself. You wouldn't be this way to a friend. There's this song that, that I'm loving at the moment which is one of the lyrics says, um...

47. 52:17 – 53:37

    Parasite Eve

    1. CWChris Williamson52:17

       it's gone, lyric's gone, so I'm not gonna be able to tell you what it is, but I'll put it in the, in the show notes.

    2. JOJonny52:21

       It, it's the lyric, "It's Parasite Eve." Is it-

    3. CWChris Williamson52:24

       It's-

    4. JOJonny52:24

       (laughs)

    5. CWChris Williamson52:25

       "This is the moment you've been waiting for."

    6. JOJonny52:28

       That's it. I thought that might be what it was.

    7. CWChris Williamson52:29

       It's "Ba, ba, ba, ba. Ba, ba, ba, ba."

    8. YUYusef52:32

       (laughs)

    9. CWChris Williamson52:33

       "Ba, ba, ba, ba." That's what it is. Um, it's just, it's, it's hard, man. Like, you know, i- if you want more out of life, it is very, very challenging to not constantly just feel like everything that you do isn't enough. I think having a very strict quantified metric of your to-do list, hard stop and work cycles helps that a lot. Because if, y- you're never... Any ongoing project is always going to be cont- You can always do more work. Whereas if you set yourself, okay, if I have this much work to be done this day and I do it, then you stop working and it gives you a sense of accomplishment. But as everyone that's got an ongoing project knows, like it's, it's never finished, it's technically never finished. So you have to create these arbitrary done lines that, uh, give you some sort of a feeling that you finished it. So, um, yeah. What else have we got? Uh, someone's just written "Rogan" as a question. Don't know. Uh...

48. 53:37 – 56:40

    Essay Writing

    1. CWChris Williamson53:37

    2. YUYusef53:37

       Well, we discussed that in the last episode, didn't we? The Spotify Rogan-

    3. CWChris Williamson53:41

       Yeah.

    4. YUYusef53:41

       ... situation.

    5. CWChris Williamson53:42

       Uh, Johnny, "Any tips for becoming a better writer? Struggling with essay writing for med school." I'm going to pivot that to Yusuf.

    6. YUYusef53:52

       Essay writing for med school. So I assume that's someone who's going to, who goes to Cambridge then, 'cause that's the only-

    7. CWChris Williamson53:59

       Speral, Speraltag.

    8. YUYusef54:02

       If it's essay writing to get into med school, then realize that your personal statement will not even be read by the admissions staff and it, everything hinges on the UKCAT score, which they don't tell you, and it's a basically an IQ test that they claim is socioeconomically blind, but it's not, because it's very much favors, uh, men from, uh, white men from, uh, private education background. But luckily you can reverse engineer the process, do what I did. I increased my score from 69... 645 to 795. So I increased my IQ supposedly by 1.5 standard deviations, um-

    9. CWChris Williamson54:40

       (laughs)

    10. YUYusef54:41

        ... which is not, it, that's not obviously possible, but it's just the fact that you can just hack the, the system.

    11. CWChris Williamson54:48

        Game the system.

    12. JOJonny54:48

        So, that was

    13. NANarrator54:49

        That was an example-

    14. YUYusef54:49

        So, ignore essay writing. If you're going to med school, it's not a skill that you need. Focus on the admission criteria that matter.

    15. JOJonny54:56

        That's an example of the Scobie stream.

    16. CWChris Williamson54:59

        Well, do you know what another example of the Scobie stream is? Yusuf's connection was a little bit dodgy before, so I te- I messaged him on iMessage on desktop saying, "Can you check your internet connection?" And all that he's replied with is, "89%, 144 megabytes per second." (laughs)

    17. JOJonny55:15

        What's 89%? What's the percentage?

    18. YUYusef55:17

        That's the signal strength.

    19. CWChris Williamson55:18

        Strength, probably, yeah.

    20. YUYusef55:19

        Well, actually that's a good life hack, Wi-Fi Signal. It's a menu bar app that tells you your-

    21. CWChris Williamson55:23

        Nice.

    22. YUYusef55:23

        ... your connection speed in real time.

    23. CWChris Williamson55:25

        Johnny, hacks for when you are craving all the chocolate.

    24. JOJonny55:31

        Tuna.

    25. YUYusef55:32

        (laughs) Tuna.

    26. CWChris Williamson55:32

        Tuna?

    27. YUYusef55:36

        Chocolate tuna.

    28. JOJonny55:37

        Isn't, isn't tuna... Um, Yusuf will know the answer to this. Isn't tu- isn't tuna got the same thing in, or the same something?

    29. YUYusef55:44

        Mercury.

    30. CWChris Williamson55:46

        What, there's a lot of mercury in chocolate? I hope not.
49. 56:40 – 1:15:24

    Podcasting

    1. CWChris Williamson56:40

       on the internet. Existing on the internet or reading books or listening to podcasts.

    2. JOJonny56:45

       I think it's a bigger question, which is, why do you want to start a podcast? And then... Is this about podcast guests?

    3. CWChris Williamson56:50

       How do you find people interested in talking and debating the topics you cover? I think it's like, how do you find guests?

    4. JOJonny56:58

       So we, we, the, the way we pick our guests is, like, who is the, who, who is listening to the podcast? Who is most relevant to that person? Who might they find interesting? What can we talk to 'em about? So, like, we've had, on the fitness podcast, like, everything from, like, Kit Laughlin, who's, like, talking about a very specific aspect of, like, stretching, meditation, all the way through to, like, powerlifters and... You know, it's, it's like, what might that audience be interested in? And that's just a framework, really.

    5. CWChris Williamson57:25

       Who, uh... I don't think I've ever asked you this. Who would be a dream guest to get on the Propane Business Podcast from a, like, insight perspective?

    6. JOJonny57:37

       Tim Ferriss.

    7. CWChris Williamson57:39

       Tim Ferriss, insight. Not clout.

    8. JOJonny57:42

       What do you mean by insight?

    9. CWChris Williamson57:42

       So don't, don't be arsed about clout. Not bothered about-

    10. JOJonny57:45

        Just ask him them questions.

    11. CWChris Williamson57:46

        Yes. Who would you want to learn from the most on the Propane Business Podcast?

    12. JOJonny57:50

        Jeff Bezos.

    13. CWChris Williamson57:52

        Really?

    14. YUYusef57:53

        (laughs)

    15. JOJonny57:53

        Je- like Jeff Bezos, Warren Buffett, um, yeah, any, any billionaire. Elon Musk or Tim Ferriss.

    16. CWChris Williamson58:01

        Yusuf?

    17. YUYusef58:03

        Yeah, I think that's a pretty good answer.

    18. CWChris Williamson58:04

        Tim's, Tim's a great shout. He's, I think he's having a bit of a bad time at the moment, man. He's back on antidepressants and...

    19. JOJonny58:10

        He's running a lot of ads. He's running a lot of paid traffic.

    20. CWChris Williamson58:12

        Is it? Well, you'll, you'd know, wouldn't you? 'Cause you've got-

    21. JOJonny58:15

        (laughs)

    22. CWChris Williamson58:15

        Here's a... You've got the, you've got the plugin that tells you when Tim turns ads on.

    23. JOJonny58:19

        Yeah. It's just a, just a light that turns on in the corner of the room.

    24. CWChris Williamson58:22

        (laughs)

    25. JOJonny58:22

        Here's, uh, something I sent to Yusuf, actually. He's got an ad running at the moment for, um, 17 Questions That Changed My Life. It's a download PDF. It is absolutely brilliant.

    26. CWChris Williamson58:31

        Okay.

    27. JOJonny58:32

        So if you see an ad from Tim Ferriss on, on Instagram or, or whatever, swipe up on it and get that. He's go- like, when you click on it, there's like five downloads. One of them's, like, Five Morning Routines to Win The Day, 17 Questions That Changed My Life, one about fear setting. They're all awesome.

    28. CWChris Williamson58:46

        Lead... Just lead magnets?

    29. JOJonny58:47

        Yeah, just PDFs, yeah.

    30. CWChris Williamson58:48

        Cool. Um, how would you distinguish fact from fallacy in an area completely unknown to you? Just, just-

Episode duration: 1:47:47