CHAPTERS
- 0:00 – 3:45
Why Are Stories So Persuasive?
- 3:45 – 8:29
The Problem of Knowingness
- 8:29 – 13:55
Stories Are the Language of the Brain
- 13:55 – 25:22
The Link Between Stories & Social Identity
- 25:22 – 39:05
How Stories Engineer Tribal Preferences
- 39:05 – 44:31
How We Use Stories to Gain Status
- 44:31 – 57:36
Rivalry in Storytelling
- 57:36 – 1:05:32
Storytelling in Cancel Culture
- 1:05:32 – 1:10:19
What People Get Wrong About Good Storytelling
- 1:10:19 – 1:20:07
The Importance of Heroes in Stories
- 1:20:07 – 1:26:09
How to Make Stories Stick More
- 1:26:09 – 1:33:41
The Story Around Smoking Cigarettes
- 1:33:41 – 1:34:33
Where to Find Will
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