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My First MillionMy First Million

5 under-the-radar trends (+ our business ideas)

Episode 700: Sam Parr talks to Steph Smith about business trends that are currently untapped and ripe for opportunity to build businesses around.

Steph SmithguestSam Parrhost
Apr 24, 202550mWatch on YouTube ↗

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At a glance

WHAT IT’S REALLY ABOUT

Five overlooked trends: hearing loss, aerial mobility, psychedelics, jobs, nature-tech

  1. Steph Smith shares a “digits” database approach: using standout statistics as prompts to identify markets that may be pulled forward by growth or regulation.
  2. The conversation highlights hearing loss as a massive and increasingly normalized category, shaped by cultural behavior shifts and a 2022 move to over-the-counter hearing aids.
  3. They discuss FAA-driven inflection points enabling beyond-line-of-sight drones and the emergence of eVTOLs, emphasizing second-order business opportunities around major infrastructure changes.
  4. They cover psychedelics as a policy-driven emerging market, including current retreat models and the possibility of guided experiences expanding into broader life-decision support.
  5. They explore job-market signals (BLS fast-growing roles, accounting and nursing shortages) and argue that AI tools sell best into industries constrained by talent, plus a business idea to aggregate pay-transparency salary ranges.

IDEAS WORTH REMEMBERING

5 ideas

Hearing loss is trending toward mainstream, everyday consumer adoption.

She cites a projection that nearly 2.5 billion people by 2050 are expected to experience hearing loss, and frames a shift where hearing aids may become as normalized as reading glasses. They discuss cultural changes like increased earplug use in loud fitness classes and Apple Watch noise alerts as signals of rising awareness.

Policy changes can dramatically widen access and create new hearing-related businesses.

Steph Smith notes that hearing aids went over-the-counter in 2022, meaning people don’t need a prescription, and she frames this as a regulatory unlock. Sam Parr connects this to the show’s idea of “regulation inflections,” where a rule change can rapidly expand a market.

FAA rule shifts around drones could trigger a wave of follow-on businesses beyond the core drone companies.

Steph Smith highlights FAA changes allowing certain companies to fly drones beyond line of sight, which enables use cases like drone delivery. She and Sam discuss how this could reshape last-mile delivery and create second- and third-order opportunities (like packaging changes and operations/services around new systems).

eVTOL approval may create a long-term, city-scale transportation platform shift.

Steph Smith says the FAA began approving electric vertical takeoff and landing (eVTOL) companies and calls out that it’s the first new category of aircraft in nearly 80 years. She frames eVTOLs as oriented around intra-city transit (e.g., crossing a city, airport trips) and suggests cities and businesses could be reshaped similarly to how cars reshaped cities.

Psychedelic decriminalization is enabling new service models beyond traditional ‘treatment’ framing.

Steph Smith says psilocybin was decriminalized in Oregon in 2020 and has since been decriminalized in other states and cities, with more legislation pending. She points to existing business activity like psychedelic retreats and explores how guiding could expand beyond crisis/trauma contexts into helping with major life decisions if it becomes normalized.

WORDS WORTH SAVING

5 quotes

I compiled 100 plus of these, and we can talk about some of them today.

— Steph Smith

I wear a hearing aid. I wear a hearing... I've had probably 10 or 12 surgeries on my ears.

— Sam Parr

The FAA changed regulation for some companies where they can fly drones beyond line of sight, and that doesn't sound like a big change.

— Steph Smith

This was the first new category of aircraft in nearly 80 years.

— Steph Smith

You are learning from millions of years of evolution, right?

— Steph Smith

Read the available transcript
Digits database / one-chart business framingHearing loss normalization and OTC hearing aidsFAA regulation changes: drones beyond line of sighteVTOL aircraft category and urban transport implicationsPsychedelic decriminalization and retreat modelsFast-growing jobs, labor shortages, and AI adoptionPay transparency laws and salary data aggregation opportunities

SPEAKERS

  • Steph Smith

    guest

    Entrepreneur and writer; former Trends lead at The Hustle and former a16z operator, known for Internet Pipes and data-driven trend research.

  • Sam Parr

    host

    Co-host of My First Million and entrepreneur (The Hustle); runs projects including Sam’s List.

High quality AI-generated summary created from speaker-labeled transcript.

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