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My First Million6 Hilarious Business Ideas That Could Make You $1,000,000 in 2022 (#351)
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WHAT IT’S REALLY ABOUT
Wild “drunk” business pitches: therapy subscriptions, Santa calls, and more
- The episode is a “Drunk Ideas” format where Shaan Puri and Sam Parr pitch each other business concepts that sound ridiculous but may contain a workable core.
- Shaan proposes “OnlyProblems,” an “OnlyFans for therapy” subscription where audiences anonymously listen to real therapy sessions for entertainment and secondhand learning while participants receive subsidized therapy.
- Sam highlights real-world validation for unusual businesses, including Santa’s Club (virtual Santa visits) and a large private photo vault app category that already solves Shaan’s “Hideaway” idea.
- Sam argues SlideShare is a massive, neglected high-traffic site that could be monetized as a B2B lead-gen and advertising platform with minimal product development.
- They explore “Instagramahanas,” a restaurant engineered for Instagrammable moments and automated content capture/editing, and “Swag School,” a seminar-style program to teach awkward Indian men social confidence and dating skills.
IDEAS WORTH REMEMBERING
5 ideasTherapy reframed as entertainment is pitched as a scalable subscription marketplace.
He argues many people avoid therapy because it feels taboo, expensive, and too vulnerable, but they will consume “reality TV”-style content for distraction. The pitch is a subscription where viewers anonymously listen to real therapy sessions that match their own problem area while the therapy participant gets subsidized sessions and therapists get more clients.
“Hideaway” validates a huge, quiet market for privacy/decoy apps—and the idea already works.
Shaan pitches a hidden “private camera roll” app disguised as something harmless (like a bookshelf/Kindle or calculator), unlocked by a specific tap sequence. Sam counters that this already exists at scale (he points to a “Private Photo Vault” app), including features like decoy passwords, and marvels at how large and under-discussed the category is.
Seasonal character-based video calls can be a high-margin, capacity-constrained business.
Sam describes Santa’s Club as a virtual Santa visit business that runs only about two months a year, with 15,000 visitors spending around $35–$75 per visit, and being sold out. They riff on expanding the concept to other characters/holidays (Easter Bunny, Tooth Fairy, Cupid) and on making the experience semi-automated like “fake-live” webinars.
Neglected, high-traffic UGC sites are framed as undervalued assets for B2B monetization.
Sam claims SlideShare gets roughly 100–150 million monthly visits, appears neglected, shows little monetization, and could become a B2B lead-gen/ads machine. Shaan agrees it’s “hiding in plain sight,” says he tweeted about relaunching it, and suggests LinkedIn likely would have let it go cheaply when Microsoft-owned.
Designing experiences for shareable content is compelling—but the concept risks being crowded and unfocused.
Shaan pitches a restaurant concept designed primarily for “content,” with over-the-top, photogenic food reveals, a party vibe, and automated capture (a drone above the table plus outsourced editing delivered afterward like a rollercoaster photo). Producer Ben ultimately calls it the worst idea, saying “a lot of people are doing this in different ways” and it needs one clearer food hook.
WORDS WORTH SAVING
5 quotesSo people in life have basically the same five problems: health, wealth, relationships, happiness, purpose in life. Everybody's got the same five problems, right? That's the dirty secret.
— Shaan Puri
Wait a minute. Is that a great idea? Is that a great idea I just heard? Yes, it is. You turn therapy into entertainment.
— Shaan Puri
This app, it, it, it's been reviewed 807,000 times.
— Sam Parr
Dude, in Manhattan I walked by one recently, and the line was around the block, and I've gone by it a few times and there's always a long line to go in.
— Sam Parr
If you're gonna touch a girl, touch with intent.
— Shaan Puri
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SPEAKERS
Shaan Puri
hostCo-host of the My First Million podcast and entrepreneur/investor.
Sam Parr
hostCo-host of the My First Million podcast and founder of The Hustle.
High quality AI-generated summary created from speaker-labeled transcript.