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My First Million9 Business Ideas To Profit From The 2022 A.I. Gold Rush (Using Dall-E & GPT3) (#376)
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85 min read · 17,246 words- 0:00 – 2:10
Intro
- SPSam Parr
There's a new era, and I'm not part of it.
- SPShaan Puri
[laughs] Right.
- SPSam Parr
And that's kind of how I f- that's a little bit how I feel when I see this, and I don't... How do you feel when you see this, and how do you intend to kinda like get your hands... You know, we're a bunch of schemin', greedy, you know-
- SPShaan Puri
[laughs] Son of guns
- SPSam Parr
... horrible people. How are you gonna get your hands on this? How are you gonna get your s- your stinkin' paws in this game? [upbeat music]
- SPShaan Puri
Okay, this is the AI episode. It's all AI. E- everything is AI. Um, m- I was mind blown. I would say that's the right word. Like, to me, this is the biggest holy shit moment I've had when it's come to t- when it comes to technology, of seeing what's going on in AI. Um, for you, you got emotional [laughs] which is a strange response.
- SPSam Parr
I think I-
- SPShaan Puri
[laughs]
- SPSam Parr
I think I'm more emotional than you are. I think I, like, I get touched more than you do. [laughs]
- SPShaan Puri
[laughs]
- SPSam Parr
Uh, l- l- let me give you the background really quick. So it's a company called Play.ht.
- SPShaan Puri
Yep.
- SPSam Parr
Um, but the... And the... One of their side projects is a thing called Podcast.ai. And basically, what they did was they gave their AI algorithm or program, whatever you wanna call it, they gave their, uh, program, uh, Steve Jobs's biography, uh, which is... And I think they actually gave him one or two of his biographies 'cause there's two or th- two major ones. Then they basically gave h- they gave the program every single Steve Jobs recording, I think ever, or any that they could find on the internet, along with every Joe Rogan episode ever. And they made Joe Rogan interview Steve Jobs. And in the interview, it's like 25 minutes long, they talk all, a- about all types of stuff, but they say some amazing things. Like, Joe Rogan does the intro and he goes, like, he teases out the, who-
- SPShaan Puri
[laughs]
- SPSam Parr
... who it is, just like he does in real life. He goes, "What's up, freak bitches?" Which I don't even think he says anymore.
- SPShaan Puri
[laughs]
- SPSam Parr
But he said that in all the early episodes. He goes, "What's up, freak bitches? Uh, today's guest is someone who's incredibly smart, incredibly weird-
- SPShaan Puri
Oh, we should, we should just play it, right? Let it, let it, let it do it
- SPSam Parr
... and insufferable." Well, he says insufferable-
- 2:10 – 17:29
AI Interview
- SPShaan Puri
[laughs]
- SPSam Parr
... which I thought was crazy, so go ahead and play it.
- SPShaan Puri
Yeah.
- SPSpeaker
This podcast is brought to you by Play.ht. All content is generated by artificial intelligence.
- SPSam Parr
Weird voice choice for this part.
- SPSpeaker
Listener discretion is advised.
- SPShaan Puri
[laughs]
- SPSam Parr
"Hello, freak bitches. Welcome to another episode of the Brojogan Experience."
- SPShaan Puri
Brojogan Experience. [laughs]
- SPSam Parr
"And on this episode, I welcome my friend, who's difficult to describe. I'm fascinated by him, and I hope you'll be, too. And he is weird and brilliant, and sometimes totally insufferable. But my guest today has made some of the great technological products of our age, and he's always pushing the envelope in innovation. Like for example, with his next computer, he developed a new programming language and operating system, and then he became even more famous for making three applications for that computer: uh, word processor, a spreadsheet, and an image editor. That just showed me that this dude-
- SPShaan Puri
[laughs]
- SPSam Parr
... was brilliant, had amazing taste, and I would just hope that I could be even, like, 1/10 of the genius that my friend today is."
- SPShaan Puri
[laughs]
- SPSam Parr
"And I can't even say his name, so yeah. So super psyched about having him in the house today. First time, or... Yeah, we've had you on before, but not for a long time. You're like Patrick Swayze-
- SPShaan Puri
[laughs]
- SPSam Parr
... in, um, Demi Moore in Ghost. You're a memory from the past."
- SPShaan Puri
[laughs]
- SPSam Parr
"So without further ado, my friend, who's difficult to describe and wonderful, and I'm so grateful he came on the show."
- SPShaan Puri
"How's it going? Good to see you, buddy. It's been a long time since I've been on the show. I've missed this. It's always fun." Wow. Like, just pause there. Okay. So the things that... Like, first, the voice quality. The voice quality is incredible. Like, that sounds just like Joe Rogan. It sounds just like Steve Jobs. It, it is... It has gotten so much better than, like, how this used to be. I remember, like, you know, when you had, like, the Garmin GPS in your car, and you could, like, choose the Morgan Freeman voice or whatever. Like, anytime you'd have, like, this v- voice robot that ha- was trying to say something new, it sounded totally computerized, and this doesn't. So the voice quality's one thing. The fact that it kind of like... It makes more sense, it makes more sense than it should. Like, he's doing an intro. It understands that. He's teasing, like, "This my friend who's here today. This person's a genius," but not saying who it is and what it is right away. That's like a, a showmanship thing that I thought was, like, really interesting. Um, the back and forth banter. Like, he gives that long intro, and then Steve Jobs just kinda laughs, um, like you would if you had sat down for this kind of interview with Joe Rogan. I just thought that was incredible the way it felt like a real conversation. And obviously, there's some stuff that's like, you know, he's talking about word processors and documents and a little too much, like nobody would do that, but like, damn, if 80% of that is not amazing.
- SPSam Parr
And the reason I felt emotional listening to this was it's... I felt both, like, in awe but also scared because as I was listening to this, it... I was agreeing with what Steve says. And, uh, what, what we'll do in, in a second, uh, Ben, is fast-forward, like, maybe 10 minutes in, and basically, Jobs goes on this long rant about LSD, saying, uh, "You know, LSD changed my life, and I don't think it's for everyone, but it changed my life, and it opened m- my mind up and let me read all these books that I never previously would've read." And he says something like, "I don't... I wouldn't take LSD a bunch of times in a row because I only needed it once or twice, and it opened my mind, and it introduced me..." And he, he goes in-depth. He goes, "It introduced me to India." And it's just, he, he, he talks about-
- SPShaan Puri
Well, he talks about... He's talking about God. He's talking about, like, all kinds of things that you're like It's not just like reading a Wikipedia page. You know what I mean? Like, yeah, it, it, it's very philosophical. He's like, "When people think about God, they think about this." But to me, it's... And it's like, whoa, that's a fully formed thought and philosophy, and like that sounds like something somebody would say when they're having like an in-depth podcast and not just like, "I did this in 1979, in March, when I was living in Albuquerque. And then in 1981, I once again..." You know, it, it, it wasn't that. It was like a very real sounding thing. Um-
- SPSam Parr
And he has this-
- SPShaan Puri
Amazing
- SPSam Parr
... Did you hear? There's this beautiful quote that he says, and basically the way that this company... I- if you ever listen to a bunch of Steve Jobs interviews, you'll notice that at points it almost sounds like they're just chopping up some of his clips and just weaving them together, because he has talked about this before. So I don't actually know if he's ever said this particular line before, but he starts talking about India and why he loves like, uh, that part of the world, and he basically says like, "Well, it's so old, and it influenced the rest of society." And he goes, "There's an Indian epic that's 10 times as long as the Bible, the Koran, and all these other things combined."
- SPShaan Puri
The, the Iliad and the Odyssey, yeah. [laughs]
- SPSam Parr
That's what he says. Yeah. He's like, basically Indian history influenced the rest of the world, and there's an epic that's 10 times as long as all these other books. And I just thought that w- that's just like such an interesting-
- SPShaan Puri
By the way, he does- so and he doesn't say the name, so it kind of leaves you wanting there, but, uh, he is talking about the, the, the Gita, which is like, it is, I think, that long. It's like a 16-part series or whatever. It's like this really, really long thing. I would bet that it actually is multiples longer than the Iliad and the Odyssey. So I, I don't think it was completely made up.
- SPSam Parr
It's so inter- interesting that he said that. I, I... Wait, and, and this is the point, is that when he said that, I said, "I gotta find that book."
- SPShaan Puri
[laughs]
- SPSam Parr
Like, he just sold me on this book.
- 17:29 – 24:06
Runway ML
- SPShaan Puri
video. There's a company called Runway that's doing this where you can just d- describe a video, like walking through the streets of Tokyo, and it's really busy, and then it, it creates that scene. And you go, "Can you add some rain?" And then it adds rain.
- SPSam Parr
What, what's that called?
- SPShaan Puri
Runway ML.
- SPSam Parr
Can I go on right now and just use it?
- SPShaan Puri
Ben, Ben, pull up, Ben, pull up the demo for Runway ML. Um, I don't know if it's like launched yet, but they, they put out a sick demo of, of what I just described. And so now you got this right brain AI that's doing creative shit, creative images, creative text, creative videos. It's writing blog posts, it's writing essays, it's making paintings, it's making patterns, it's making music, it's making podcasts, it's making videos, and so now it's doing both sides. And th- th- that's the big change that's happened, and that's the big holy shit moment. In the same way that NFTs brought a whole bunch of people into crypto who... You know, crypto when it was just cryptography or it was just finance, um, there was a certain set of people that were interested. Then NFTs came out and it was like, oh, cool, there's a whole art angle that, you know, like celebrity access. It, it brought a new audience in. This is that on steroids, where the new AI stuff that's creative and is creating art, and creating music, and creating audio, and creating text, that's bringing in a whole new wave of people beyond just people who were interested in a chess bot or a Alpha- You know, uh, the AlphaZero bot that plays, plays Go. Um, you know, those were kinda limited to, like, just the nerds. Now we got the nerds and the artists both in the mix. That's my framework for what's going on with AI, and the next 10 years I think are this, like, right brain side taking over.
- SPSam Parr
[gentle music] And this, is that, is that it? What is that?
- SPShaan Puri
Yeah, so let's see.
- SPSam Parr
Oh my God.
- SPShaan Puri
Like, it's like, "Make it feel more romantic. Add a, a remove the..." You just highlight a object and it's like, "Remove this, I don't want this in the video," and it just removes the street lamp. And then it's like, "Make it a lush garden. Make it look like it was hand-drawn. Make it look like, uh, a jungle where there's whatever going on."
- SPSam Parr
Wow. So-
- SPShaan Puri
Right? Like, like that last thing it just did is so crazy. It just... It... You dropped a video in, and it goes, "Green screen the character," and it's a guy walking around, and it just, like, immediately removes the background. And then it says, "Add a sunny sky," and it adds a sunny sky. Then it says, "Blur, blur the sun a little bit. Blur the background a little bit," and it blurs the background while this guy's, like, skateboarding or whatever. Like, that's crazy that it can do that, um, you know. And now, obviously, you know, a demo is generally, like, massive overpromise for what the tech can actually do.
- SPSam Parr
Yeah, but it's-
- SPShaan Puri
But still
- SPSam Parr
... we can all see it.
- SPShaan Puri
[laughs]
- SPSam Parr
We can all see that-
- SPShaan Puri
Yeah
- SPSam Parr
... like, if they're not doing it now, like it, it, it's reasonable that in the ne- in the near term of 10 years, like, this-
- SPShaan Puri
Right
- SPSam Parr
... is gonna be normal. And th- th- what's-
- SPShaan Puri
Add two inches to that guy's neck beard and this is done. Like [laughs]
- SPSam Parr
Yeah. [laughs] Yeah. We're, we're measuring timelines by, uh, [laughs] by hair leng- lo-
- SPShaan Puri
[laughs]
- SPSam Parr
... hair growth. They, um... This is one of those things, and it doesn't happen often, where you see something and you say to yourself, "It's not there yet, but it will be."
- SPShaan Puri
Right.
- SPSam Parr
And it's almost like where you, like, tes- It's almost like when, when I was in a Tesla for the first time and it went... And it was, like, a practical car that also went 0 to 60 in three seconds even though the range wasn't good, and, like, this other thing wasn't good. But I get into it and I'm like, "Oh, well, yeah, like, in 10 years, this is what... This is just the norm. This will be normal."
- SPShaan Puri
Right.
- SPSam Parr
And those types of things-
- SPShaan Puri
It's like puberty. It's like the- there's a bunch of changes happening. The voice is changing, but it still cracks. And you're like, "All right, it doesn't sound great yet, but it'll get there." [laughs]
- SPSam Parr
Yeah, and this is one of those things. And, and it, it's pretty magical when you see it. And, like, a really, some seemingly basic but actually quite profound, uh, ways that this is gonna impact thing. I mean, it's... Basically, it's almost like, I don't know if you know anything about music, but, like, I was listening to this documentary on, uh, Nirvana, and Dave Grohl was talking about his n- newest album. He's gonna use analog, like, which is like tape recording. He's gonna, like, record it, like, with the all in one room. But he... Because he's like, "With Pro Tools," like, you know, it's the technology, it's the recording technology they use. It's called Pro Tools. It's kinda like Photoshop, but for music. And he was like, "We can record all this music, and, like, we only gotta do it one time, and then we can, like, drag and drop different stuff, and we make, like, the sound perfect. Like, the every snare is, like, exactly on the beat that it should be and it's perfect." And he's like, "We kinda wanted it to be a little sloppier and to feel more human because Pro Tools has made this stuff perfect." And that's an example of what's gonna happen. And, like, some really mundane but interesting examples are basically, you know, have you ever done, like, sale, like high ticket sales where you're trying to sell software or some type of service that requires tons of back and forth on email of you, like, cold emailing someone, and then, like, them saying like, "Oh, well, this is kind of interesting, but we need this, this, and this," and then you have to, like, reply back?
- 24:06 – 45:01
Interior AI
- SPShaan Puri
you, um, a couple-
- SPSam Parr
We have to talk about Interior AI.
- SPShaan Puri
Yeah. So, so let's do a couple other examples. So, uh, here's another one where, you know, Peter Levels, who came on the pod, um, you know, massive, at a fan favorite. This guy's got, like, a, a killer following. And one of the reasons why is because he loves to just hack together and make stuff. I think when you, I think when you were looking at his thing, you called him a... What did you call him? You called him an artist in that way, too. You're like-
- SPSam Parr
Yeah
- SPShaan Puri
... I forgot your description of him, but you're like, "You're a, um..." I can't remember. It was something like you called him basically like a, like a, a, a code artist or something like that.
- SPSam Parr
Well, I, I, I don't know, remember what I called him, but to me he's like a craftsman, you know? Like, he's like a, he's like a punk rocker who like, uh, he's like a musician who just i- instead of playing on a, a musical keyboard, he's playing on a computer keyboard, and he's pretty magical. He's a pretty magical, like, creator I think.
- SPShaan Puri
Yeah. There- there's definitely an element of punk to him where he's like, for example, he's like, "I don't do email or phone calls ever. If you wanna, if you have a question for me, here's a frequently asked question thing." Like, why? "Because I like to just work on my shit, and then I like to go swimming. And, like [laughs] those are the things I wanna do." Right? And he's like, "You know, I don't wanna live in one place. I'm gonna just move around and, like, be a nomad," and I think that's cool, and he did that before remote work was popular. So he's got this new thing.
- SPSam Parr
So explain what this is.
- SPShaan Puri
He's created-
- SPSam Parr
So he's been building it publicly on Twitter for a while now, about three or four months maybe.
- SPShaan Puri
So he... Uh, no, not even, dude. Like, couple weeks. So, um, he created this thing. It's Interior AI, like interior design, and what you do is you could basically upload a photo of any space, and you say what it is. So you drop it, you drag and drop a photo of a space. We... By the way, I, I wanna create a YouTube video that does all these demos live one by one. Um, but, like, you upload a space, and then you say what type of room it is, you say what type of style you want. Like, do you want ski chalet? Do you want tropical? Do you want, like, minimalist? Do you want a maximalist look? And then you, um, you say how many versions you want, and then you click render my idea, and it just creates, like an interior designer would, a super realistic... Like, go to his Twitter and just, uh, look at the, um, look at his, like, demos there, Ben. Um, it generates, like, a super realistic looking interior. So he took, like, for example, um, Kim Kardashian's house, and he took the photo from their, like, living room, and then he uploaded, um... He said, like, you know, "Give me a d- give me some inspiration," and it turned it into, like, a hot spring. Like [laughs] it turned it into, like, a whole different, like, thing and it- it altogether. Um, but it's really amazing, and it's like, "Yeah, here's all the stuff you would need to make your house look like this. Do you like this look? Nope. You want a new one? Push a button, get another one. Push a button, get another one. Push another, get another." Which is what you were saying. That would be so much back and forth with a human being. You would sit down for design meetings, and then they would have, create a look book, and then you'd give your feedback, and then they would, you know, maybe give you a rendering, but that takes time and energy on their part, and then you'd say no, and then you'd have to go back and forth. Here, you just push buttons and you just immediately get this, like, dream... Just like you just get to dream out loud, and, like, you're just dreaming, and it's just generating images of, like, you know, that for you to kinda, like, remix off of, which is a totally different creative process. Like, that cuts so much friction out of the creative process that even somebody like me who doesn't have design taste, this is, A, the superpower to give you design taste, but, B, it takes all the friction out so you don't have the impatience, right? Okay, look at, look at this one. Yeah. Go, go back and forth with this. So, so it's this crappy warehouse-like space, just empty... I don't know. Sam, like, describe what you're looking at here.
- SPSam Parr
It's like it's... So this is clearly an old factory that someone's trying to turn into an apartment. So it's an industrial style, 1,000 to 2,000 square foot room that looks beautiful but is r- too rustic to live in and entirely empty. And he says, uh, "I found an original empty loft photo. I wanted to add interior decorating that was industrial style, and I want it to auto-detect different parts around the building so it looks like there's, like, a-
- SPShaan Puri
Pillar
- SPSam Parr
... a pillar in the-
- SPShaan Puri
Yeah
- SPSam Parr
... in the middle of the room. So he wanted to, he said, "I wanted to decorate around that." And he said, "All right. Go ahead, Interior AI. Do it." And let's look at the next picture.
- SPShaan Puri
And then it turns it into this, like, modern looking loft. Uh, it's the same place, um, and then it replaces the floor, and then it does this, and it does that. And, like, and you could... I think there's another version that it creates. Like, it creates, like, multiple versions of it. Um-
- SPSam Parr
Oh my gosh.
- SPShaan Puri
Yeah. Some of these are a little outlandish.
- SPSam Parr
And what's, what's-
- SPShaan Puri
Like, this one's crazy, right? They have, like, replaced the roof with, like, bamboo and, like, you can see through the roof now.
- SPSam Parr
So-
- SPShaan Puri
So some of this is not a- super realistic, but you s- you said something earlier that I think is worth noting, which is, um, it's not perfect, and there's, like, definitely some weird stuff that it's like, well, that doesn't make any sense, but you have to see through that right now, 'cause that stuff's gonna get better, and there's this great blog post from back in the day by this guy, Paul Buchheit, who created Gmail when he was inside Google, and in the blog post it's called If You're Great, You Don't Have to Be Good, which honestly is kind of the motto of my life. Right? Like, Sam, do I show up late to this podcast? Yeah, I do. Am I wearing my boxers right now? Yeah, I am. Did I prepare for this podcast? Not fully.
- SPSam Parr
[laughs]
- SPShaan Puri
But if you're great, you don't have to be good. And, like, that's true. He's like, you know, with, with Gmail, people were like, "Oh my God, it doesn't have this, and it doesn't have a contact book, and it doesn't have this." He's like, "Yeah, but look, it's lightning fast, has unlimited storage, and it, the search is amazing. You could find any file and any email instantly." And he's like, "When you're great, you don't have to be good." He's like, "The iPad, people were like, 'Oh my God, it doesn't have a keyboard. It doesn't have a USB port. It doesn't have this. It doesn't have that.'" He's like, "Yeah, but watch this. You tap a button, and it, like, instantly is on. It doesn't have, like, a boot up process, and, like, you swipe, and you're on the internet, and it just lets you browse the internet from your, like, your couch, you know, where you're, or, you know, on the go, where you're, you don't have your laptop or you don't have your desktop computer." He's like, "So when you're great, you don't have to be good." And he had released that when the iPad came out. He's like, "Look, the iPad just got released. All these critics are saying how that's a huge flop. I think they're wrong, because they're making this mistake. They want things to be good everywhere, but you just need to be great in, like, three things that matter, and everything else can be kind of sucky, and it'll still win." And he was absolutely right about the iPad.
- SPSam Parr
Are you... So l- let's talk about opinions a little bit. Where's your head at with all this? I mean, when I see this, I think, A, I am not capable. Like, I, I, I don't have the ability to work on this. I, I, I just, I simply don't have the horsepower. And, like, I appreciate it, but I, I-
- SPShaan Puri
The engine I got upstairs onl- you know, it's more of a go-cart. [laughs] Like-
- SPSam Parr
Yeah, yeah, yeah, yeah, yeah.
- SPShaan Puri
Not F1.
- SPSam Parr
I, I'm definitely... Well, I'm like, I, I'm very much either gonna be a spectator or a only semi in ba- uh, active person in this, in this game. Like, you know, you made a, you made a funny joke when we were talk- you and I... So Shaan and I are obsessed with TikTok, so we watch TikTok constantly. And we made a joke, or Shaan made a joke. He goes, "We're content creators in the same way that, uh, a horse carriage person, uh, w- in 1912 and they just saw Henry Ford drive by on his car."
- 45:01 – 49:20
AI in photography
- SPShaan Puri
to it. So let me give you another example of business utility. So this is now in the photography, uh, use case. So for example, for my e-commerce brand, we spend a lot of money every month, maybe something like 5 to $10,000 a month easily, on photography. So you have to take pictures of your products. You have to take model photos, so you have to do castings, and then h- uh, book models. Then they come to your studio, and then they use your products or whatever. And then you take photos or videos of that. You use that for your website. You use that for your ads, that sort of thing. And so that whole process takes like multiple people, right? You got a photographer. You might have a casting person. You have a editor maybe. Um, y- it takes time, so like we can't just have it instantaneously. Like you have to schedule these things. They take weeks. Um, they don't always turn out good. Like maybe you have, uh, somebody that doesn't... Th- th- it didn't turn out. You know, the shot didn't turn out how you wanted it, whatever. So check out, um, Dreambooth. So Dreambooth, let me give you the link for this. So there's two here, Osmosis AI and Dreambooth. But try, um... Let me give you this link. So this guy I think-
- SPSam Parr
The GitHub one?
- SPShaan Puri
No, this one I think work... This guy, I think, works at Shopify, if I'm correct. Yeah, so this guy like works in the like future division at Shopify, I believe. Um, Strange Native is his, uh, his Twitter handle. And so basically what he does is he s- shows like, um... AI can unlock unlimited product photography. So basically you could take a s- a generic image. So like the left image here is just a-
- SPSam Parr
Oh my gosh
- SPShaan Puri
... a shoe on grass. It's not a particularly good... It's like kind of a glare. It's on grass. It looks like you didn't put a lot of effort. You know, you just went out in your backyard or a soccer field and took this picture. And then you could just say, "Make this shoe look epic." And then it puts... It takes that shoe, cuts out the background, puts it on, and it automatically puts it on this like lightning background or whatever. But like look at the other examples. So like t- that second example I think is better. Look at the training image. So it's a dude taking a selfie in this hoodie, and it looks okay. Uh, but like actually it doesn't look okay. It looks bad. You can't use this on your website for e-commerce. And then it generates a model, like studio-looking photo of this same hoodie. This one is kinda unbelievable to me. This is that good, where it's like, dude, if I could just take me wearing some crappy... Like m- me, me wearing my product, and like don't care about the lighting, don't care about the background, don't care if I have my hair done that day, and it'll just generate... Like, it gave this dude pecs. And it gave him like, you know, better shoulders and like a jawline. And like, you know, it fixed the lighting, and it put him on a background image. And like what the hell is... But it gave him matching pants.
- SPSam Parr
How do I use this? How do I use this?
- SPShaan Puri
You just click like on the tweet for now. [laughs] I don't think you can use this yet. I think this is like proof of concept. I don't think this one's like a, a product product yet. Uh, I could be wrong, but I think a lot of these are like they're doing demos, training models just to see what happens. Um-
- SPSam Parr
Dude, this is, this is crazy to me.
- SPShaan Puri
And then some of them, they open source the codes, right? Here's this photo of this chair. Oh wow, put this chair in like this epic thing. So there's this, and then there's someone doing... So this woman doing this thing called Osmosis, which I think is more of a real product. Uh, let me give you the, the link to this. Mickey Friedman is, I think is her, is her name. Um, so what she's doing is basically you give it like an image, and then you say, "Turn this into an ad," and it'll turn it into Facebook ad creative for you by turning it into a video, making it look cooler, uh, that sort of thing. Now, again, I haven't tested these products for like for real, for real to see if it's like any good or not, but the concepts are good. And whether these exact products are the ones that do it, someone's gonna do it. 'Cause all these are really valuable business use cases that like if I could do this, now a process that's costing me 10 grand a month, um, costs me-
- SPSam Parr
Just costs $29 a month.
- SPShaan Puri
Yeah, 29.99 a month, and it's instantaneous, and it's better. Now you're 10 times faster, 10 times cheaper, and 10 times better. And like that's the makings of like those are billion-dollar companies when they do that. And so, um, that's really exciting.
- SPSam Parr
This is just, this is just 100% frame breaking is what it is. When I see this stuff, it's just like I just got a little peek into the future.
- SPShaan Puri
And so then-
- SPSam Parr
And-
- SPShaan Puri
Then there's like-
- SPSam Parr
And, and, and by the way, this is still super early. It... These products work, but so few... There are, there's a lot of people, hundreds of thousands and millions of people who know and care about this, but comparatively to how much of an impact this is gonna have, this... We're, we're... No one knows about it.
- SPShaan Puri
Um, yeah. So, so
- 49:20 – 53:40
The real life Jarvis
- SPShaan Puri
check this guy out. So I just talked to these guys yesterday. Young guys. I wanna invest in them, but I didn't love their idea. Um, so check out this guy. I'm gonna send you a link. So I'm gonna send you this link, but in the meantime, um, you should, uh, y- y- y- just, y- yeah, hear me out. So these guys, basically, they're young guys. They started... One guy started a company out of college, raised a little money, didn't end up working out, failed. And he's like, "Then I was just thinking about what to do next, and I was kind of joining these different communities." And he's like, um, "Then I met Huw, uh, through TikTok." I was like, "How'd you guys meet?" I always ask every co-founder pair, "How'd you guys meet?" And he goes, "We met through TikTok." I was like, "You met through Tik-"
- SPSam Parr
Oh, my God.
- SPShaan Puri
People... Kids meet through TikTok nowadays? [laughs] You do YouTube? What? Um, so-
- SPSam Parr
[laughs]
- SPShaan Puri
... he's like, "Yeah. Uh, Huw has been making Jarvis." So I don't know if you've seen the movie Iron Man, but basically in Iron Man, I, I guess... I haven't seen it, so... But it's like, you know, there's a AI assistant who he, like, talks to and, like, takes care of shit. So this guy, for the last year, has been building in public on TikTok, trying to create Jarvis, like, trying to create, uh, the real life Jarvis on a- on, on TikTok, and he's got like a million followers on TikTok as he's been building this. So they met through this process and they decided to, like, create an AI company together that actually, like, does, you know, some version of this. And one of the things that they made, or the first thing that they made, i- is this thing called Carter. And what they're doing with Carter is they're like... You know in games, you, you walk around. There's just like, you know... You walk into the store, it's Grand Theft Auto, and there's like a guy working at the store, and they call these NPCs, non-playable characters. It's just, like, a character that's in the game so that the game's not empty, but they don't do much. You can just, like, punch them or, like, talk to them and they say the same three words. So what these guys started off doing was saying, "Hey, any game developer who wants their characters in game to actually just be able to talk using, like, AI, just plug this, like, line of code in and all of your non-playable characters will all of a sudden be, like, able to hold conversations with the players, uh, chit-chat back and forth, um, do all the stuff we've been showing that, like, you know, the AI, Joe Rogan AI, Steve Jobs thing. Like, just, like, hold a full conversation as long as you want. Or guide the player to go do something. Like, 'Hey, um, I'm looking for the sword.' They're like, 'Well, if this, if it's the sword you seek, you should go check behind the waterfall. Yeah, maybe there's some answers there for you.'" And, like, it guides you automatically. You don't have to hard code that response, 'cause if the player asks for something else, they'll say something else, but, like, kind of guide them towards that answer. Um, I don't know if it all works yet. It's like in beta, whatever. And I, I don't... Honestly, I don't love this use case, but it is a cool use case. It's a cool idea of like, oh yeah, I guess in the future, games, just these, like, stock characters that are walking around are gonna not just be, like, random objects. They're gonna actually be, like, things you can interact with, which will change the way that the games work. Like, you'll be able to spend-
- SPSam Parr
Dude, this guy-
- SPShaan Puri
... h- hours and hours in the games.
- SPSam Parr
This guy Huw just retweeted a tweet from this guy named Alex Wang, who's the CEO of Scale AI, which I don't even know what entirely Scale AI is, other than it's like a $10 billion software company, and so he's-
- SPShaan Puri
It's like-
- SPSam Parr
You know, he's-
- SPShaan Puri
... for labeling data. It's like, to, to make your m- to make your machine learning smarter, you need to label data. Let's say you're a self-driving car company. You need to, like, look at a million images and point out which... what was a, a, a shadow versus a dog crossing the street. So they basically give you software that will let you upload your images, and then there's humans, like, I don't know, the Philippines or somewhere, I think, that, like, will label your data for you, and you just pay per image, like two cents or one cen- one cent or whatever.
- SPSam Parr
So presumably, he's quite intelligent, and he has, like, a really grand perspective because his company's so big and he sees lots of information. He... This guy Huw retweeted something from Alex, and he says, "We're at a critical turning point for humanity. Children born today are likely to have more AI friends than human friends. AI friends are gonna be more reliable, consi-" I don't even know what that word... Conciliatory? What's that mean? Agreeable? Uh, "And considerate. What does this mean f- uh, what, what does this mean for childhood development and social norms? We will find out." Uh, that's wild. I, I completely agree with him. And then he says, "Loneliness is an epidemic. It's on the rise and a real public health problem. This technology, when it exists, has a lot of potential for good."
- SPShaan Puri
Yeah, I love that, and I'm, I'm a huge-
- SPSam Parr
This is so fascinating
- SPShaan Puri
... believer in that. So let me tell you three ideas that I think somebody could build that are not in the demos we just talked about, all right?
- SPSam Parr
Okay.
- 53:40 – 1:02:16
2 ideas for AI: Therapy & Music
- SPShaan Puri
Idea one is exactly what he's talking about, and I call it, you know, some version of either the AI friend or the AI therapist. So there are a lot of people out there that would benefit from therapy, and there are apps that will connect you with a therapist on your phone, like, I don't know, Seven Cups of Tea or, like, I don't know, Talkspace or sh- I don't know. I don't... [laughs] Some companies.
- SPSam Parr
[laughs] You're like, you're like, "I don't know. I'm not one of those Therapy losers." [laughs]
- SPShaan Puri
Yeah, exactly. [laughs] But you bougie people, you, you know what you use.
- SPSam Parr
[laughs]
- SPShaan Puri
[laughs] So these companies... And they're, these companies are doing well. They're, they make, you know, uh, like $100 million plus a year. It's great, but it's very expensive. And so if you were one of these-
- SPSam Parr
They're cute. They're, they're... I- it's just, it's a cute little company. You know, they're, they're... Whenever, like, you need like a, they're... You know what the crypto bros like you, you s- y- you, you started using the word Web 3.0, and you're like, "Those-
- SPShaan Puri
[laughs]
- SPSam Parr
... those Web 2.0 dorks." Like, that's when you have to describe, like, whatever is just, like, human, uh, you know, old school.
- SPShaan Puri
Yeah, exactly. Exactly.
- SPSam Parr
Reality, Reality 2.0.
- SPShaan Puri
AI replaces DNA. That's what I, that's what I believe. And so th- what they were doing was they're connecting you with a real-life therapist who's licensed and blah, blah, blah, and blah, blah, blah, and because of that, you know, they maybe take an in-person visit which might be $150 or $200, and they turn it to a 60 or $90 a month subscription where you get three visits or something like that. I don't know the exact economics, but something like that, where you're paying s- A kind of meaningful amount of money, but you're getting it more conveniently than if you just went to a, you were going in person. And you also don't have the, you know, the stigma, the taboo of telling your friends, "Where are you going?" "I'm going to this." No, they're just on your phone in your pocket. Well, there are, I don't know, tens of millions if not hundreds of millions of people who would benefit from having someone to talk to. Either a therapist or just a com- a friend, a companion, somebody that they can confide in, somebody that won't judge them, somebody that will be positive and helpful, somebody that will, uh, maybe offer good advice, um, somebody that will never share their secrets, and somebody that has, you don't, you know, no self-interest in the matter. Um, you could now provide that for, like, I don't know, a dollar or something like that, right? Like, the cost and the, uh, the accessibility of, of curing, you know, sort of like loneliness or, um, helping people talk through what's on their mind and get things off their chest, that's gonna drop dramatically. So AI therapy/AI companion and friend, I think is a mega, mega idea. I think that is a tens of billions of dollars' worth idea. Now, I think maybe there's, it's gonna be a lot of competition. There's, there's not clear, like, the network effects around that. But I do think that that is a, a very, very big idea, and I think it's very impactful. So that's one startup idea. You wanna react to that, and I'll give you the next one?
- SPSam Parr
Yeah. That's pretty plain and obvious to me. Like, like, that, that's a pretty obvious, straightforward solution that's, uh, obviously challenging to pull off, but, like, straightforward and we could all predict that. So yes, I agree.
- SPShaan Puri
The next one is a little sexier. This is called AI Spotify. So what's AI Spotify? Okay. So traditionally, the music business has been, like, um, uh... What's a situation where people just, like, run into, like, a burning building? People just make terrible decisions. It's like a horror movie when you're like, "Don't go in there." And they're like, "But I heard a sound. I wanna just go check it out," you know? Like, it's like, "Ah, you're gonna get slaughtered." That's basically what the music business was.
- SPSam Parr
[laughs]
- SPShaan Puri
You know, basically you're competing... It's like everybody loves music, so you are competing with a bunch of people who wanna, like, you know, make it better.
- SPSam Parr
It's like someone creating, like, a to-do list app or something.
- SPShaan Puri
Yeah. The next thing is-
- SPSam Parr
They're like, "Oh, do, do you like pain? Because you're gonna get pain."
- SPShaan Puri
[laughs] Yeah, exactly. "Oh, you like music? I guess you like pain, too."
- SPSam Parr
Yeah.
- SPShaan Puri
'Cause that's what you're gonna get, music and pain. Um, so the second thing... So, you know, unlikely you would even ever break out of the, like, thousands of people trying this. If you did, guess what? Here's your prize. Y- a lawsuit. You're sued out of existence, whether you're Napster or, like, one of the many, many c- music companies that came in between. Okay, you survived the lawsuit. You're Pandora, you're Spotify, you, you didn't even get sued out of existence. Congratulations, here's shitty economics. 'Cause guess what? To deliver music, you have to have the rights of the record labels. They could always... They own the pricing power, and, uh, that's why, you know, Spotify, after, you know, like, building the best in class product, getting everybody to use it, after 15 years or whatever, like, does not have impressive economics. It does not, does not spit off a bunch of cash the way Google or Facebook or other-
- SPSam Parr
Right
- SPShaan Puri
... tech companies are able to. Okay, so why is AI Spotify different? Now, basically you can create a really cool music app that doesn't have to pay musicians a dollar. All right, musicians everywhere are getting pissed, but, you know, here's, here's the good news, you know? Uh, here's what the service would look like. The same way Interior AI was just like, "You, you want an industrial look, you want a minimal look, you know, give me a starting image and I'll, I'll riff off that," what you're gonna be able to do with AI Spotify is you pick, like... You could basically upload a playlist, or you could just, like, um, you know, like pick a song that you really like, like Pandora tried to do.
- SPSam Parr
Yeah, it's just gonna be, it's just gonna be Pandora Radio, but they don't exist.
- SPShaan Puri
But these, these songs don't exist. So it's just gonna generate a new song on the fly for you. And, like, TikTok's algorithm, it's gonna learn. Like, when you skip, "Okay, that was not good. Where did they skip? Why did they skip? What songs get liked? Um, if you like this song, will you like this song?" That sort of thing. So it's gonna generate an algor- the algorithm's gonna generate music on the fly for you, and then you can add crypto to it, where I would be able to say, if I hear a good song... Like, by default, all the songs are, like, they're here today, gone tomorrow. They're, like, ephemeral. You don't get to hang on to them. But if you like the song, you're like, "Oh, I wanna keep this song, I wanna..." You, you don't just get to keep it and save it, you get to own it. So you'll click mint, you'll mint an NFT that now you own that song. Why? Because it was your tastes, it was your directing the engine-
- SPSam Parr
That's crazy
- SPShaan Puri
... that created that song. Now you own that. And maybe it could split royalties with all the artists that, like, inspired that music. Or the algorithm just owns, you know, 50% and the user owns 50%.
- SPSam Parr
Did you just come up with that? Or, or is someone working on this?
- SPShaan Puri
Off the dome, baby.
- SPSam Parr
Got that, got that big brain. [laughs]
- 1:02:16 – 1:18:53
Billy of the week: Emad Mostaque
- SPShaan Puri
okay, the last thing I wanna leave everybody with is, um, there's this guy-
- SPSam Parr
[laughs]
- SPShaan Puri
... who's I think the... I think he should be the Billy of the Week. [upbeat music]
- SPSpeaker
A million dollars isn't cool. You know what's cool? A billion dollars.
- SPShaan Puri
Emad Mostaque, so E-M-A-D is his name. He's the guy who is behind Stable Diffusion. So I don't... Do, do you know what Stable Diffusion is?
- SPSam Parr
No. I know that the tweet that you just referenced was talking all about Stable Diffusion.
- SPShaan Puri
So Stable Diffusion was basically, um, the com- an open source competitor to Dall-E. So OpenAI-
- SPSam Parr
Got it
- SPShaan Puri
... created Dall-E. It took over. Everybody was excited about it. But, you know, you had to, like, you had to get permission to even use it. We were asking, "Hey, who can get us permission for GPT-3? We wanna get access. Who can get us access to Dall-E?" "Oh, you have to pay for all these credits. Oh, you don't know XYZ." So Stable Diffusion is basically a, um, a, like, you know-
- SPSam Parr
Here, here, here, here's-
- SPShaan Puri
More open about it
- SPSam Parr
... their tagline. Their tagline's great. AI by the people, for the people. Designing implement- designing and implementing solutions using collective intelligence and augmented technology. They're just, they're like the FUBU of the AI world.
- SPShaan Puri
[laughs]
- SPSam Parr
You know what I'm saying? [laughs]
- SPShaan Puri
Yeah. Anybody who does-
- SPSam Parr
For us, by us
- SPShaan Puri
... anybody who knows For Us By Us, generally they're full of shit, but this guy, um, I watched one interview with him, and I can confidently say from the bottom of me heart after this one interview I watched, this guy's the real deal Holyfield. So let me tell you about this guy. So-
- SPSam Parr
[laughs]
- SPShaan Puri
... he, um, gives all... He's, he's my Billy of the Week. Uh, he's not a billionaire yet, but this guy's gonna be a billionaire. He basically, for St- Stable Diffusion, he put in $600,000 I think to fund, like, the development of it. Uh, the company's worth, like, a billion dollars already. And-
- SPSam Parr
What was he wealthy from?
- SPShaan Puri
So the guy, he's born in Jordan. He's got, like, a British accent for some reason. He's, like, a math background-
- SPSam Parr
Mm
- SPShaan Puri
... quant-type guy. You could just tell in, like, the first two minutes-
- SPSam Parr
Well-said, yeah
- SPShaan Puri
... talking to him. It's like, [clicks tongue] I bet this guy could say more than five prime numbers. And it's like, yeah-
- SPSam Parr
Yeah. [laughs]
- SPShaan Puri
... he, he definitely can. Um, so he works at a hedge fund, and he's like, "I'm the quant guy at this hedge fund. I'm doing trading, and it's good. Like, I'm... It felt good to try to win that game, and I was winning that game." Okay, good. So he does that. Then he has this life change. He has his first kid, and his son is diagnosed with autism.
- SPSam Parr
Mm.
- SPShaan Puri
So he, he decides to take a few years off. I don't know if because it was the autism or just because he had a s- a kid, but he decides, "Okay, I'm not gonna do the hedge fund thing. I just kind of retired early after winning the hedge fund game." Um, retires, and he's like, "Okay." Um, goes to the doctor, and he's like, "What do I do about this? Like, you know, what can we do, uh, when it comes to autism?" And he's like, "Well, there's no, like, there's no solution." And he's like, "But I'm an engineer. Like, y- I have a problem. That means there must be a solution." Like, and he's like, "No, there's no solution." He's like, doesn't accept that response.
- SPSam Parr
[laughs]
Episode duration: 1:18:53
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Transcript of episode KrNw2X-pS3g
