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My First MillionConnor Price’s Viral Formula to Get +650M Spotify Streams (#484)
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EVERY SPOKEN WORD
95 min read · 19,207 words- 0:00 – 3:00
Intro
- BPBreanna Price
On average, a million streams is around $4,000 USD.
- CPConnor Price
On Spotify?
- BPBreanna Price
On Spotify. And we're averaging, like, 60 million streams a month right now.
- CPConnor Price
Across our catalog, yeah.
- BPBreanna Price
So things are just pretty crazy, and I don't think most people know that there's that potential. 'Cause in music you hear there's no money in streaming, but I'm like, that's because labels own 80% of your songs. But if you own your songs, there's a shit ton of money in streaming. [upbeat music]
- SPShaan Puri
Okay, welcome first. Um, so I don't know what the real intro of this is gonna be, but I w- I wanted to introduce this to you guys. Uh, Sam had put this on the calendar, like, "Hey, we're recording with Connor and, uh, Breanna," and I think he knows you guys in person or in real life or whatever. And he kinda loosely said, I was ... He said something like, "Oh," I was like, "Is that the rapper kind of music person?" And then when I was doing the prep for this, I was like, "Oh, it's these, these people? Oh my God, I love, I love your stuff." I am so excited for this, uh, as you can probably tell 'cause I'm screaming. But I'm so excited for this because I think what you do is literally amazing. I think it is so smart, and I think it is so impressive what you've done. Um, you know, we've had the chance to talk to MrBeast on this podcast, and we've talked to Hasan Minhaj in the comedy world. We've talked to some ... Cody Ko on the YouTube side, who you kinda look like. I think you, you know that. Um, [laughs] but I do, I gotta say, I think you are playing TikTok like a fiddle. I think you have figured out, like, the thing. Every platform that comes out, there's like, there's, like, the people that, like, kind of come from the old world onto that and just kinda try to do the same thing, but maybe shorter or faster or video or whatever. Um, and then there's people who figure out that medium for what it is, and I think you've figured out how to do music on TikTok like nobody else. Um, I don't know if you're a marketing genius or if you fell into that, but either way, it's working. And therefore, I am so excited to have this conversation, 'cause last night, you could tell I'm kinda tired, 'cause I was binging your content, and I was just so inspired. I was so inspired. I don't do anything in the music world. I d- I bet 99% of the listeners don't do anything in the music world. But I was so inspired just by what you were doing. So that's my intro of just, uh, fanboy, because I can't believe how good you guys are at what you do.
- BPBreanna Price
That was the nicest-
- CPConnor Price
Oh, awesome
- BPBreanna Price
... intro ever.
- CPConnor Price
Well, thank you so much.
- SPShaan Puri
[laughs]
- CPConnor Price
Yeah, no, as far as the marketing stuff goes, that's all Breanna, um, which is why it's so fun to be able to do this conversation with her. Um, 'cause we, we do everything together. Uh, but so, so many of my ideas that have gone viral are, are her ideas.
- SPShaan Puri
So let's give people a little context, and we can either-
- CPConnor Price
Mm-hmm
- SPShaan Puri
... explain it, or I do think it would be better to literally just show it. So I'm gonna-
- BPBreanna Price
I love the show method-
- CPConnor Price
Sure
- BPBreanna Price
... right now.
- SPShaan Puri
So I have a bunch that I liked. Um, dude, you know how much I like this? I was ... Last night, so I'm doing this on my laptop
- 3:00 – 15:00
Connor & Breanna’s background
- SPShaan Puri
and I'm not logged into TikTok, and I kept hitting the like button, and like, the ... You know, I was, like, trying to like it, and it's like, "Create an account," and I almost created a second account just to give you the like, 'cause I was so ... I felt like you deserved it.
- CPConnor Price
I appreciate it.
- SPShaan Puri
Uh, like-
- CPConnor Price
Oh, thank you. Thank you
- SPShaan Puri
... you know when you feel like someone earned it? Uh, that's, that's how I felt.
- CPConnor Price
[laughs]
- SPShaan Puri
Sorry.
- CPConnor Price
I love it.
- SPSam Parr
Play a video. Play one of the videos.
- CPConnor Price
Yo, yo, yo. What is he doing? Oh, yeah, so he was telling me that if you, uh, if you cut a carrot a certain way, you can play it like a flute. He really thinks that's gonna work? Apparently it's a thing. [air whooshing] Just ignore him. Ready? Uh, yeah, do me a favor. Pull up that [car engine roaring] [smacks lips] Pull up that one session we ... [upbeat music] Yeah. Look. They said that I couldn't do it, so I went and whoop. Did it. Did it. W zone and you know I've been. Winning. Winning. Top of the world, the globe is. Spinning. Spinning. Yeah. If you know, you know. I've been on a. What? Mission. Mission. Go. Okay, let's get it. Got a little time on my hands like a wristwatch. I don't got time for the brakes and the pit stop. Race through the gridlock. Take it like Chris Rock. Right to the chin, still win. Heavy metals like Slipknot. Got the drive and I got tunnel vision. I just hit my stride, the way I run the business. I've been making paper like I'm Gunda Mifflin. See the end game, I got one division. Look. I don't ever bother with a critic. Hit 'em with a Chronicle of Riddick. Boom.
- SPShaan Puri
So you create these, these little, like, um, opening skits, and you d- you don't hit 'em ... Like, okay, traditional way of doing things. Somebody wants to be a musician. They're gonna fire up TikTok and they're gonna just play their song. Maybe they play their song with a music video already baked in. And if me, if it's me and I'm just hearing the opening of a song, it's usually pretty slow. There's like a little bit of a build up. Um, you know, just like the, just a little bit of instrumental playing at the beginning. Or they might say, "Hey, I'm Shaan. This is my new track. Give it a listen." Right? Kinda boring, sorta begging for attention. Whereas you have these little opening skits that gets you curious of what's gonna happen. You're playing all these characters like, you know, Eddie Murphy in, uh, whatever that movie was.
- CPConnor Price
[laughs]
- SPShaan Puri
[laughs] You're s- you're Tyler Perry and you're playing all the characters. And then-
- CPConnor Price
Yeah
- SPShaan Puri
... then you hit 'em with a track that's actually, like, surprisingly good for how simple the intro is. I don't know how, how to explain it.
- CPConnor Price
Mm.
- SPShaan Puri
But this is how you got famous, for doing this stuff on TikTok.
- CPConnor Price
Sure. Yeah. No. So I make music, um, specifically in the kinda hip hop, rap world, a little bit of pop sometimes. But yeah, so with ... The, the whole goal with these videos is to not make it seem like you're selling someone, especially on TikTok. The moment you feel like someone's like, "Hey, check out my song," you, you're, you're gonna swipe away. So you, you have to provide entertainment first, and we have found the best way to do that is through skits, is to-
- BPBreanna Price
And it, it was really easy because Connor's been acting since he was six years old, so it was the perfect way to kinda merge those two worlds, and it, it worked.
- SPShaan Puri
Yeah. I saw you were in a bunch of, like, what, like, Good Luck Chuck [laughs] like a bunch of-
- CPConnor Price
Yeah
- SPShaan Puri
... a bunch of movies and-
- CPConnor Price
Yeah, started acting when I was six in Toronto, where I grew up. Started with commercials. When I was 10, I did a movie called Cinderella Man. I played the son of Russell Crowe in that film, and that was kinda the first huge project I was ever a part of First time I went to LA for the premiere, signed with a US agent. And so from a kid, I've just been doing TV and film my whole life, and-
- BPBreanna Price
And then when COVID hit and production shut down, I was like, "What do we do?" Um, I was working at AlphaPaw at the time, the pet company. Um, I left that job and then I was like, "Okay, Connor's really good at rapping. He's, he's loved hip hop for so many years. Why don't we try marketing that?" And he didn't want to, 'cause he thought TikTok was kind of lame, like-
- CPConnor Price
[laughs]
- BPBreanna Price
... it was in the era where people just did those little dances.
- CPConnor Price
Right.
- BPBreanna Price
So-
- CPConnor Price
Yeah
- BPBreanna Price
... I took some YouTube videos he had filmed, turned them into vertical pieces of content.
- 15:00 – 19:30
Break out moment: Spinning The Globe series
- SPShaan Puri
and be like, then they figured out how to create, like, hooks for these videos.
- CPConnor Price
Yeah, it was the presentation. It was how to present that song.
- SPShaan Puri
And then nothing, and then everything was different after that. And is that when you joined-
- CPConnor Price
100%
- SPShaan Puri
... uh, Breanna? Like, is that kinda when you Kris Jenner-ed the shit out of him?
- CPConnor Price
[laughs]
- BPBreanna Price
Yeah, that's when I really stopped trying to do a million things and focused just on him, and the biggest moment for us was creating a series. That's when we started the Spin The Globe series, where he would spin a globe and land on a country and collab with an artist. That took us from, like, here to, like ...
- CPConnor Price
Yeah, that took off like crazy. That, that-
- BPBreanna Price
That, that changed-
- CPConnor Price
That first video that we did where we landed on Zambia and found this Zambian artist, that, that video has 72 million views on TikTok and 72 million views on YouTube Shorts.
- SPSam Parr
So e- explain that video.
- CPConnor Price
Yeah.
- BPBreanna Price
Yes.
- CPConnor Price
Yeah, so it, it was an idea where I had this song with this artist named Killa, who's this independent artist from Zambia. When we first worked with him, he had less than 1,000 monthly listeners.
- BPBreanna Price
He had 189 monthly listeners.
- CPConnor Price
And now he's over a million because of that song, which is incredible.
- SPSam Parr
Wow.
- CPConnor Price
And it's, like, changed, changed his life. Um-
- BPBreanna Price
But essentially we were like, "All right, how can we market this?" And I was like, "All right, we need a strong hook in the first two to three seconds."
- SPShaan Puri
There, hold on. Let, let me play it.
- BPBreanna Price
"That's how fast people scroll."
- SPShaan Puri
I want you to break it down.
- CPConnor Price
Sure. No, please do. Yeah.
- BPBreanna Price
Yeah, yeah.
- SPShaan Puri
Yeah.
- CPConnor Price
All right, I'm gonna spin this globe, and wherever my finger lands, I'm gonna find an artist from that country to collaborate with me on a song. Let's see what happens. [electronic music] Zambia. [cheering] All right. Well, let's find out more about Zambia. I started researching some up-and-coming artists, and one guy really stood out to me. His name is Killa. He's a rapper from Lusaka, which is the capital of Zambia. I felt like his style and his voice would sound perfect on the song I'm working on, so I reached out to him. I sent him the beat, and then a few days later he sent me back this. [hip hop music] Yo. I know a lot of people praying for my downfall. But the only thing that I'll be down for is being top five but like downfall. I'm down to earth like the ground floor. But I've been flying so long, I tend to ask people, "What's the ground for?" Man, I'm only headed up. See my flow volcanic, this the fire I erupt. Heard the fans getting rowdy 'cause they haven't had enough. You know I'm running the city, you just running out of luck. Yeah, I say that with my chest. I flow hard, it's-
- SPShaan Puri
So that whole thing, five seconds there. Like-
- BPBreanna Price
Mm
- SPShaan Puri
... the speed that you hit them with that initial hook of like, you're already started. You're like mid-word. You're like, "All right, I'm gonna spin this globe." Now you're doing something interesting visually, and w-
- CPConnor Price
Mm
- 19:30 – 21:30
Breaking down their viral video w/ +140M views
- BPBreanna Price
literally two days before the song was recorded.
- SPShaan Puri
And why do you think this video popped off like that?
- CPConnor Price
I think the hook is really strong. I'm gonna spin this globe. Wherever my finger lands, it's like, all right, where, what's about to happen? Is he gonna go there? Um, or I'm gonna find an artist-
- SPShaan Puri
Curiosity
- BPBreanna Price
Immediately you're interested where he's gonna land.
- CPConnor Price
Right, and it's, it's-
- BPBreanna Price
And then-
- CPConnor Price
... it's visual. You see a spinning globe. Now you, now you're gonna stick around to see, all right, let's see where it lands. I land on a country like Zambia, something most people haven't heard of, and I say I'm gonna collaborate with an artist. Now, there's another hook of, "Oh, what's this guy gonna look like? What's he gonna sound like? What's the song gonna sound like?" And then they stick around to the end.
- BPBreanna Price
Is he even gonna be good? Yeah.
- CPConnor Price
Right. Totally. And-
- SPShaan Puri
How many times did you have to spin that globe to land on Zambia? [laughs]
- CPConnor Price
Oh, gosh, I couldn't even tell you. Way too many times.
- SPShaan Puri
Yeah, that's another good TikTok, like, uh-
- CPConnor Price
That's funny
- SPShaan Puri
... behind the scenes of that.
- BPBreanna Price
But yeah, every, every couple seconds, like every four to five seconds, there's just something new. There's, like, a new, like, if you're thinking of leaving, you're like, "Okay, wait, maybe I'll stay. Oh, I'm thinking of leaving. Oh, wait, I wanna see him. Oh, he's about to start. I'll stay." Like, there's, even with the carrot flute video, you'll notice every time there's, like, a dull moment, we have a vvv of the drill.
- CPConnor Price
Right
- BPBreanna Price
And it's like, "Oh, I'm staying." Like, the weird brother pops in and, like, surprises. It's like every four to five seconds-
- SPShaan Puri
And they're kind of like every-
- BPBreanna Price
... we try to
- SPShaan Puri
... two or three seconds almost, like, the attention is about to lapse-
- BPBreanna Price
Yeah
- SPShaan Puri
... open up a new curiosity lens.
- BPBreanna Price
We even, we even do that with the music creation. So if Connor's writing a verse and the flow is the same for too long, I'll be like, "That's not Contentable. I need you to switch your flow up faster so that there can be a new moment where the beat drops," and the producer goes, "Ah."
- CPConnor Price
Yeah.
- BPBreanna Price
Like.
- CPConnor Price
Yeah. When, once we started seeing how well the content was doing for the music, I started approaching my, my creative process with writing the music, thinking about what the content would be, and a lot of times the content would come first. So I would th- You know, that whole carrot flute video did so well, and then we started thinking, "What other weird instruments could we use?" And then we would think of a weird instrument like a xylophone, and then we made a xylophone beat.
- BPBreanna Price
Oh, or one, we wanted to do one where the fire alarm goes off mid-recording session, but he's like, "Wait, stay. That sounds sick." And then they bring out the B pad and make a song to the fire alarm.
- CPConnor Price
And then we, we rap over a fire alarm. Yeah, yeah.
- BPBreanna Price
Yeah.
- 21:30 – 25:15
$0 to +$200k / mo from Spotify streams
- SPShaan Puri
a revenue number in mind that you guys-
- BPBreanna Price
Oh, God
- SPShaan Puri
... need to have in order to make this a full-time job?
- BPBreanna Price
Yeah, my, my dream was like, I wanna make $10,000 a month from this. I'm like, if we can make $10,000 a month, I'll be, like, the happiest person in the world. And I don't know if, I don't know if you guys know how it works, but it's roughly, there's a lot of variables, but on average, a million streams is around $4,000 USD. And-
- CPConnor Price
On Spotify
- BPBreanna Price
... on Spotify, and we're averaging, like, 60 million streams a month right now.
- CPConnor Price
Across our catalog, yeah.
- BPBreanna Price
So things are just pretty crazy, and I don't think most people know that there's that potential, 'cause in music you hear there's no money in streaming, but I'm like, that's because labels own 80% of your songs, but if you own your songs, there's a shit ton of money in streaming.
- CPConnor Price
[laughs]
- BPBreanna Price
And I kinda wanna just bring awareness to that.
- CPConnor Price
Yeah.
- SPShaan Puri
Well, what was, like, the ... All right, so you guys were just doing your thing, and then there was that, that pop moment. Uh, what was the first month of sales on the pop, like, when it, when it, when the T- when the first video really worked out?
- BPBreanna Price
There's a three-month delay in accounting, so whatever you get from, like, January, February, March, you get it in April, and I remember that pop moment got us our first six-figure month.
- CPConnor Price
Yeah.
- BPBreanna Price
And we lost our minds.
- SPShaan Puri
What were you making per month before that? Like, uh, was it, like, kind of under 10 thou- under $1,000 to [laughs] over $100,000?
- BPBreanna Price
Yeah. [laughs]
- CPConnor Price
Yeah, yeah. No, that Globe series really, like, if I showed you the chart of my Spotify for Artist, you see my daily streams were here, and then it just explodes, like, way up.
- BPBreanna Price
What's really cool is that a lot of people have a big moment, and then they slow down. They get comfortable, but the second we had that big moment, I'm like, "We're pulling all-nighters."
- CPConnor Price
[laughs]
- BPBreanna Price
"We're going harder than we've ever gone." So you can see the chart. It goes up, and it stays up, which is, like, the beauty of it, 'cause we didn't stop. Like-
- CPConnor Price
Mm
- BPBreanna Price
... I literally remember our baby was sleeping. He was four months old during the Globe series, and we would take turns pulling all-nighters. Connor would be editing the videos, go in, give him a bottle, keep editing. It was crazy. We were on crack. I don't think we would ... I don't know how we did it, but-
- CPConnor Price
Yeah.
- SPShaan Puri
All right, last night when I was watching all the videos, I thought Connor is a genius, and then now I realize that Brianna's a genius, actually. And, um-
- CPConnor Price
Yeah
- SPShaan Puri
... and actually, Connor-
- CPConnor Price
Absolutely
- SPShaan Puri
... you can just go get a drink of water. I just have a thousand questions for ... This is so f- uh, amazing. Y-
- BPBreanna Price
[laughs]
- 25:15 – 28:35
Maintaining relationships as a family business
- BPBreanna Price
our family. My sister, my brother-in-law, my little brother, everyone quit their jobs, and they're all working on our team. So it really just is a family operation. We go to coffee shops every day. They help us edit. They help us, like, manage the house. They're watching our baby right now so we could do this.
- CPConnor Price
My brother-in-law, Christian, mixes and masters all the music. He produces a lot of it. That whole carrot flute, he played that on the recorder. Um, so yeah, we, we, we keep it all in the family, which is-
- BPBreanna Price
Yeah, we all swap who supports who, and I knew. I'm like, "One day there's gonna be a point where we can all just support each other with this, like, big thing," but I don't know what it's gonna be. I wasn't expecting it to be Connor rapping at all.
- CPConnor Price
The hip hop music.
- SPShaan Puri
We had a guy on the pod a long time ago. You, you might know him. His name's Mike Brown, and it's one of the earlier episodes. And I forgot what he was doing exactly. It was some, like, mineral explo-
- CPConnor Price
Oil, uh, stuff, yeah
- SPShaan Puri
... exploration thing. So he would go, he would basically knock on people's houses and be like, "Hey, did you know there's, like, some minerals under the ground that you live in? Um, and if you sign this paper that says, like, cool, um, you have the rights to, like, get that, get those minerals out, dig those minerals out or whatever, mine them, um, you can get paid this amount of money today. Upfront, you can get this amount of money today." And if he got, like, if there was 100 houses, he needed all 100 to sign. And if he got that, then he could sell that, that bundle of, uh, of letters saying, "Yep, you have the rights," to a company that actually does the mining. And he was making millions of dollars doing this in Texas. And, um, he was like, "Yeah, I was doing this." And I was like, "That doesn't sound like it takes a lot of people." He's like, "No, it was just me, and then my ... " He's like, "I, I brought on my two brothers." And I was like, "Oh, what's that like working with family?" 'Cause like, you know, you hear different things. This was before I started a business with my wife. And I was like, you know, "What's that like?" And he's like, uh ... He just looked at me like I was stupid, and he was like, "What do you mean? It's, it's the best."
- BPBreanna Price
[laughs]
- SPShaan Puri
And I go, "Oh, I mean, like, I guess you guys get along. It works out." He's like, "No, of course, you know, it's not all perfect," but he's like, "My theory of life is you find the people that you love, and then you do life with them."
- BPBreanna Price
I love that.
- SPShaan Puri
And that just, like, has been ringing in my ears for, like, three years now, is, like, find people you love-
- BPBreanna Price
Yeah
- SPShaan Puri
... and then do life with them. Find excuses to do things with them, whether it's work, vacation, or learning something together or joining a s- you know, learning a sport together, whatever it is. Um, would you say that's accurate for, for you guys, or do you guys have anything that maybe will ring in my ears for another three years about this?
- BPBreanna Price
I'd say, I'd say it's accurate, but there definitely are, like, we have to plan date nights, or else we will never spend time together as a married couple. We turn into just business partners for a while-
- CPConnor Price
Yeah
- BPBreanna Price
... and that's it. Or, like, for example, we'll get in an argument, as married couples do, but then we have a podcast interview the next morning or a video to shoot. So we have to put aside our pride of, like, who's right or wrong to make the work come first. Or my siblings, if they get in a fight ... I just had this talk with them last week. I'm like, "You guys are messing up my ecosystem. We have, like, a family ecosystem right now. If you fight with you, then now Connor can't mix his music with him. And then if he's ... So everyone just freaking get along." So sometimes I have to, like-
- SPShaan Puri
Yeah
- BPBreanna Price
... be that person that's like, "Stop fighting, 'cause business comes first."
- SPShaan Puri
You're fucking up the juju. [laughs]
- BPBreanna Price
Yeah, literally.
- SPShaan Puri
Yeah.
- BPBreanna Price
And then I'm like, "There's a point where we're gonna sell everything, make a ton of money, and then we can all live on a farm and fight all we want. But for now, freaking get along." [laughs] I can't find this client info.
- SPSpeaker
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- 28:35 – 33:40
Revenue streams
- SPShaan Puri
And you just did a ... So, like, uh, the way that this is transferring to, like, actual wealth and money and everything is the Spotify. You get paid off that. I don't know if you can get paid off TikTok or not, but you just did a tour as well. So you, you and Hoodie Allen did, like, a, I think ... What did you say, two or three weeks? Uh-
- CPConnor Price
It was three weeks in Europe, yeah. I was opening for him.
- BPBreanna Price
I actually wrote down our revenue streams, just 'cause I didn't wanna forget. I'd say the topper-
- SPShaan Puri
By all means, go for it.
- CPConnor Price
Yeah, yeah.
- BPBreanna Price
I'm just like, Sam's gonna ask about revenue streams.
- CPConnor Price
Of course, yeah.
- BPBreanna Price
I better be prepped. We have streaming as the number one by far. We have YouTube money. YouTube actually pays quite well. In, in regards to social media platforms, YouTube is, like, the platform, I will say.
- CPConnor Price
Yeah, I'll just say this really quick, 'cause this is kinda cool. So I found out that in the m- so I, I was pretty late to YouTube Shorts. I watched a MrBeast podcast where he was talking about, you know, YouTube Shorts being the future, da, da, da. I was like, all right, let me just try this. And what I did was I took all my popular TikToks and, because I edit them, I have them all on my computer saved, and I just repurposed them on Shorts and, you know, without the, uh, TikTok-
- SPShaan Puri
Right
- CPConnor Price
... watermark or anything. I took the original, you know, and just reposted.
- BPBreanna Price
And then YouTube emailed us, and they're like, "You were the most subscribed to artist in November."
- CPConnor Price
Yeah, in-
- BPBreanna Price
"Of all artists on YouTube."
- CPConnor Price
In the month of November, uh, yeah, they said I was the most subscribed.
- SPShaan Puri
Did you just reply, "Damn right. Send." [laughs]
- CPConnor Price
[laughs] Yeah.
- BPBreanna Price
I said, "Is there, like, a plaque for that or something?"
- CPConnor Price
So yeah, so I, I got 800,000 subscribers in one month just, just from posting every day for a full month all my popular videos, including the globe stuff.
- SPShaan Puri
So i- uh, I heard something funny, by the way. Uh, I don't know if this is true or not. It might be a conspiracy theory. But somebody was saying, like, uh, obviously th- this part was, I think, showed to be true, which is if you just re-upload your TikToks with the watermark, uh, like Instagram and YouTube I think were deprioritizing it.
- BPBreanna Price
They don't like it.
- SPShaan Puri
But, uh, so the original file's good. But actually, they also scrape the metadata, the name, the file name. I don't know if you guys are ... Is this true, or are you guys aware of this? If, if you have the same, like, MP4 File name underneath. They also are trying to match that to just see, like-
- BPBreanna Price
Oh, shit, we should start changing our file names
- SPShaan Puri
... and so somebody told me that. I don't know if that's true or not
- CPConnor Price
No, I think it could, it could be possible. I mean-
- SPShaan Puri
I don't know why they would care
- CPConnor Price
... I, like, that Globe video w-
- BPBreanna Price
We didn't change anything
- CPConnor Price
... which is kind of weird that they both, they both l- have exactly 72 million views on both platforms.
- SPShaan Puri
[laughs] 400.
- 33:40 – 41:00
Is touring worth it?
- SPShaan Puri
uh, revenue streams. Most of the time I've heard that touring is, like, number one for a lot of artists. Uh, but you put it at the bottom.
- BPBreanna Price
We were just talking about this on a walk last night. I'm like, how are we gonna talk about touring? 'Cause it's just not... I don't like to speak confidently on anything we've never done ourselves.
- SPShaan Puri
Yeah.
- BPBreanna Price
Um, of course, if you're at, like, Drake, Taylor Swift level, blah, blah, you're bringing in hundreds and millions of dollars. But just for context, we opened on the European tour, and I had a chart of the money. I'm pretty sure we just broke even on that one.
- SPShaan Puri
Right.
- BPBreanna Price
Just 'cause you have to, like, rent a bus. You have to pay a tour manager. You have to pay for everyone's travel, your DJ, merch. Bl- the, the, the, like, the list-
- SPShaan Puri
So how-
- BPBreanna Price
... is endless
- SPShaan Puri
... do you think about that? Because it's obviously a lot of effort. You got a little baby at home.
- BPBreanna Price
Yeah.
- SPShaan Puri
Um, you could, you probably reduce your output on TikTok because you're touring, 'cause it takes up-
- CPConnor Price
Yep
- SPShaan Puri
... so much time. You're breaking even.
- BPBreanna Price
Yeah.
- SPShaan Puri
But there's the fan love, and you're like, "Okay, this means something," and, like, that matters. Um, and you know, I think most artists just give you the politically correct, like, "Oh, I do everything for my fans and blah, blah, blah." But, like, there's a reality. There's, there's trade-offs to everything. Me and Sam experienced this in a super small level with the podcast where we did a couple live shows. They're fun, but they're a lot of work.
- BPBreanna Price
Mm-hmm.
- SPShaan Puri
You don't make any money off of it.
- BPBreanna Price
Mm-hmm.
- SPShaan Puri
And it's kind of like, well, that was just one episode. Like, we could have just done so much more in that same amount of time. So we kind of, and we ... But, but Sam doesn't like to travel, and I got little babies at home, so I'm not w- I'm not looking to travel either. So we kind of don't do it that much. How do you guys measure that, uh, think about that trade-off of, like, the live fan experience, which is, creates super fans, but you lose all this other stuff?
- BPBreanna Price
We found a really good medium for this. We met in the middle. Connor's booking agent, I totally forgot to mention her earlier, which is ridiculous, 'cause she's iconic. Uh, Connor's booking agent, her name is Kara Lewis. She also reps, like, Eminem and a bunch of other really awesome artists. Um, and I've talked to her about it.
- SPShaan Puri
Only white rappers she likes.
- CPConnor Price
Yeah. [laughs]
- BPBreanna Price
Oh, my God.
- SPShaan Puri
Yeah, Yung Gravy. Who else? [laughs]
- CPConnor Price
No, she's got a, she, she had Travis Scott at one point. She's got Ice Spice right now. She-
- SPShaan Puri
[laughs]
- BPBreanna Price
She's, she's literally the best. There's an article about her, like, and it's called, like, The Most Terrifying Woman in Music. I'm like, "I want that to be me." Like-
- SPShaan Puri
[laughs]
- BPBreanna Price
... that's me next. Anyways, so we've come to a conclusion with her that right now while Jude is in these early stages of life and we're really just trying to build, build, build, we'll do pop-up shows. So for example, we're doing a pop-up show in Chicago in November, and then we're gonna do a pop-up show in Toronto, his hometown, a few days later. And then he'll accept, like, festivals. Like, uh, like a month ago he went to Calgary for a rodeo, and he did-
- CPConnor Price
Stampede
- 41:00 – 43:00
Selling their catalog for +$50M in 3-4 years
- BPBreanna Price
right now. I'm like, we're investing in as much real estate, songs.
- SPShaan Puri
Well, what is your goal? What's, like, your, what's, like ... Do you guys have, like, a, like, do you wanna do this for 30 years? Are you trying to just get super rich? I mean, what's, like, your-
- CPConnor Price
Like, what, like, what, what do you write on the whiteboard or on the fridge?
- BPBreanna Price
Business, business. Like, he loves the art, and we love to make good music, but ultimately, the goal would be to scale this like we would scale a business, and then, uh, potentially sell the catalog someday. 'Cause it can be evaluated similar to a-
- SPShaan Puri
What number, what number excites you?
- BPBreanna Price
50 million.
- SPShaan Puri
At what age?
- BPBreanna Price
Three or four years from now.
- CPConnor Price
Yeah.
- SPShaan Puri
Okay, I'll be your advisor, no charge.
- BPBreanna Price
Mm-hmm.
- SPShaan Puri
Just add a zero to that number.
- BPBreanna Price
[laughs] Okay.
- SPShaan Puri
'Cause that's, like, you guys, uh, 50 is, you guys, you're already fingertips away.
- BPBreanna Price
All right, fine, Shaan. How's 100 million?
- SPShaan Puri
Okay. No, no. Add a, add a, 500 is the number.
- CPConnor Price
100, 100 million.
- SPShaan Puri
Uh-
- CPConnor Price
What did, what did Bruce Springsteen get, dude? I think Bruce Springsteen got 300.
- SPShaan Puri
You know, I wanna say something here that's a little bit ... So I've, I've definitely, uh, this is probably the most I've ever, like, you know, complimented any guest on this podcast before.
- BPBreanna Price
Oh, yeah.
- SPShaan Puri
I'm usually, even if I like them, I, you know, I'm hard to get a little bit. Uh, Sam's usually just, like, Sam, Sam usually fangirls pretty easily. He's like, he's like, "So you're hot."
- CPConnor Price
[laughs]
- SPShaan Puri
"And I just love people that are hot, and, like, you know, you're fit, so, like, you know, you're awesome." And, uh, you know, I usually keep it, you know, a little closer to the vest, but, but you guys are, you're the, you're the creative version of hot, and I think that's amazing.
- CPConnor Price
And you're hot. You guys are both hot. Yeah. [laughs] Thank you.
- SPShaan Puri
Yeah, yeah, me too. [laughs]
- CPConnor Price
We'll, we'll take the physical as well. [laughs]
- SPShaan Puri
The thing that I would say that's kind of an insult is when I watched you on YouTube, I didn't have the same fun as I did on TikTok. So, like, I watched the full songs-
- BPBreanna Price
Mm
- SPShaan Puri
... and I was like, "These are good songs." But I didn't like, you know, I wasn't like hooked and I wasn't, um, like, I wasn't as... Like I felt like the things you guys are doing on TikTok, I've kinda never really seen before. It felt so original and th- um, it almost felt like a different thing than like music, which is like a thing I understand, and then there's a bunch of like pre-established music options that I can go to. I'm curious,
- 43:00 – 51:00
Creative & marketing process
- SPShaan Puri
do you guys feel the s- uh, the, a, do you feel the same way, and b, like is there any part of your ego that's like, "No, I w- like, I wanna be a traditional take me serious rapper," versus like, "No, this kinda like, these TikTok quick hooks, almost like half songs, that's my thing and I'm actually creating a new lane over here." How do you think about it?
- BPBreanna Price
The, the goals are different on those platforms. On TikTok our goal is to reach new listeners, and YouTube is more to nurture the listeners we already have, um, and to nurture the platform because it does pay well. So more views on YouTube is more money in our pocket from the AdSense and stuff like that. But yeah, with YouTube we're not approaching those long form videos with the goal of reaching new people, if that makes sense. It's kind of hard to explain. And then also sometimes if the videos are a bit more polished, like for example, he did a song with bbno$, and that was a very polished music video, but like that's like Baby's team.
- SPShaan Puri
Right.
- BPBreanna Price
They were like, "All right, if we're gonna do a song with Connor, Connor's gotta jump into our world and do a music video." I'm like, "Great, then you gotta jump into our world and do a skit." So-
- SPSam Parr
Yeah, well, the thing about your skits is like, first of all, like I, I see a, a TikTok video, and then I listen to you guys when I work out. Like I, I associate... It, it goes video first, then I listen to you while I'm exercising.
- SPShaan Puri
That's awesome.
- BPBreanna Price
Great.
- SPShaan Puri
That's our goal.
- SPSam Parr
But I, um, when I see the video, like you do this, you have this amazing thing where you basically, you're clearly an actor. You have three characters. You have the producer, then you have you the rapper, and then you've got your nerdy brother or cousin or whoever you're supposed to be.
- BPBreanna Price
[laughs] The weird brother, yeah.
- SPSam Parr
The guy who, yeah, like the guy who wears the turtleneck. And I get to know the characters, and you do such a good job. I was telling Shaan, I was like, "I forget, you forget that it's-
- SPShaan Puri
You
- SPSam Parr
... it's Connor."
- SPShaan Puri
Yeah.
- SPSam Parr
Like you do s- even though obviously it's, you, you don't dress up or anything, it's just the same person. You do such a good job that like I'm getting to know the characters. It's very much like, uh-
- BPBreanna Price
So cute
- SPSam Parr
... the Dr. Dolittle or whoever it was, w- you know, Tyler Perry where they play the, it's the same actor doing multiple characters, but you're not even dressed up. I get to know the characters, and I like see the, the weird brother come in, and I'm like, "Oh, he's about to do something funny."
- BPBreanna Price
[laughs]
- SPSam Parr
Um, and I get to know the, the personality of the producer, uh, version of you. It's so good. You do such a good job of like adding characters that when I listen to the songs, I am, like I'm remembering that video, and that's what makes me like it.
- BPBreanna Price
That's awesome.
- SPSam Parr
Whereas if it was just the songs, they are good, but I, the, the, the skits add so much meaning to it. I'm like, "Oh, this is the carrot one." You know what I mean?
- BPBreanna Price
That's so cool.
- SPSam Parr
Um, yeah, so like-
- SPShaan Puri
And the funny thing is, like, like music, uh, like if you listen to an album, they al- they've always done these like skit type things in them. Like back when I used to have CDs, like Kanye's, you know, uh, College Dropout album, there would be these little skits, but they weren't that good. And like they, they w- they weren't that funny, they were kind of long, and like, um, so th- that concept's been around. How did you guys come up with this idea to have these charac- how did you come up with the idea for the characters? Uh, like what, what was the inspo behind that?
- BPBreanna Price
The characters was really just like we don't have anyone else. Like we're really [laughs] like-
- SPShaan Puri
Yeah, that's true
- BPBreanna Price
... we don't really hang out with many people. Uh, we couldn't think of anyone who could play these characters as well, so I'm like, "Connor, just fricking put on glasses and just be-"
- SPShaan Puri
Yeah, it was just-
- BPBreanna Price
"... that character"
- SPShaan Puri
... it really was just the most efficient way to do it, and I, I had control over the whole process because I was, I film it all myself. I set up my iPhone.
- 51:00 – 56:00
Decoding virality and creating your own lane
- SPShaan Puri
three months? It's hard to say. Like, do you have a, kind of a consistent f- uh, formula for creation?
- BPBreanna Price
For songs, some days it can be three hours, and some days it can be weeks 'cause he's stuck on something.
- CPConnor Price
Sure, yeah.
- BPBreanna Price
But for videos, I'll script something in, like, 20, 30 minutes, and then he'll film himself for a few hours, and then he'll edit for a few hours.
- CPConnor Price
Yeah, on average, I'm probably filming for one or two hours and then editing for one to three hours.
- SPShaan Puri
And do they all have to be full songs, or do you just do, like, I make, you know, three verses and that's for this TikTok video, but I'm not turning it into a full song? Do you ever do that?
- BPBreanna Price
No, for n- now we only will invest time in a TikTok if it can convert to streams-
- SPShaan Puri
Right
- BPBreanna Price
... or else that's just not, uh, lucrative for us. I was, my, I have, like, brain fart. But yeah, uh, for Ruffles, they only requested a 30-second demo. So for that one specifically, he only had to write 30 seconds of a song. Boom.
- SPShaan Puri
Right.
- BPBreanna Price
Done. Easy. But normally, it's a full song needs to be done or we won't post it, 'cause TikTok doesn't pay you for views.
- SPShaan Puri
Yeah, but it does indirectly, 'cause, uh, let's say something goes viral. Now your fan base grows. The next video you put out with a song, uh, you know, it's gonna, gonna pay, like-
- BPBreanna Price
Oh, totally.
- SPShaan Puri
Um, you know, one thing that-
- BPBreanna Price
But if the song is out, we can show you the charts. It'll be, like phew.
- SPShaan Puri
Right. Right.
- BPBreanna Price
Like, it's so much different if the song's out. Yeah.
- SPShaan Puri
We-
- BPBreanna Price
But I hear what you're saying.
- SPShaan Puri
But, like, you know, for, I, I admire people who kind of, like, uh, there's a temptation anytime you're doing something new. Uh, because new stuff is so unproven, there's a tendency and a temptation to, like, take the energy and the momentum from the new thing, but shift into the proven game. So for example, I did a comparison once of Joe Rogan's podcast, [clears throat] which is, like, an interview talk show type, [clears throat] type of thing, and I compared it to the top, like, uh, The Tonight Show. And I was like, okay, you know, just I forgot who was the host or which show I did, but, like, let's say Jimmy Fallon was the, the host of the show. And it's basically, like, if you just compare across every key metric, so it's like audience size, Joe blows a- Joe's podcast blows away Jimmy Fallon and actually has for years and years and years. Like, once Joe got the Spotify deal, then it was like it got kind of, like, legitimized, but way before that, Joe was making a ton of money and a huge audience, like five years before that. But people didn't think of it like a business, 'cause they just didn't-
- BPBreanna Price
Yeah
- SPShaan Puri
... have a headline of $100 million a year to Spotify that, to, like, latch onto. So audience size, Joe is bigger. [clicks tongue] Uh, production, it's Joe's podcast. I think it's Joe, Jamie, and, like, maybe one other person, so like three or four people total to pull off that show. The Tonight Show has, like, 50 people behind the scenes just to, like, run one show. Um, like, episodes per year, he has, like, more output with fewer people, bigger reach, and the only thing that was missing was, like, it wasn't, didn't have, like, a category that it fit into really. It was like, "Oh, it's a podcast." Okay, podcast. Like, is that a business? I don't really know. Like, seems like there's a bunch of those. Um, but Joe stuck with it, and, like, he had a lot of offers to do other things, but he just stuck with it, let it build, build, build, build, build, so that then by the time, you know, it got really, really big, he could promote whether it's his own product like ONIT or some other, you know, Athletic Greens or whatever, some product that pays him, [clicks tongue] and start making ludicrous money. And MrBeast kind of does the same thing, where, like, he flirts with this idea of, like, "I could go create a Netflix show." But the reality is if you talk to him and you've seen him do what he's been doing over the last few years, it's just like build audience, build audience through this, like, why... He's like, "Why would I leave YouTube? I can reach more people than the Super Bowl." And you're like, "Yeah, but it's different." But he's kinda not wrong. Like, he, he is right. It seemed like this frivolous thing, and then, uh, now people see MrBeast as, like, kind of a business entrepreneur guy. But, like, it's because of, like, it's 'cause he committed to this new lane, like many years ago. And I guess what I would say for you guys is it seems like you guys have a new lane of this kind of like- What I'm ... It's almost like fast fashion, but for music, which is like these TikToks that are hooky and, and catchy, and skit-based, and, like, they can get millions of views and build you a huge fan base. Um, and it ... I actually think if you just stay with that and you don't try to be a traditional musician, you're gonna end up way bigger than all the traditional musicians. It's the problem is it's just, like, a little bit unproven where that goes exactly. Or, like ... And it's very tempting to, like, take offers from legitimate brands and, and leg- legitimate, like, paths that you've heard of before.
- SPSam Parr
But the good news is you're, you're making millions of dollars along the way. You're making millions now.
- SPShaan Puri
Right.
- SPSam Parr
So at least it's, at least you're, you ain't broke.
- BPBreanna Price
And we've talked to every major label. It's, it's not like ... And I, I ... Our friend Nick said that. He's like, "We're independent by choice, not by default."
- SPShaan Puri
Right.
- BPBreanna Price
'Cause you'll see in the comments, like, "Why hasn't anyone signed this kid yet? Someone sign Connor." And I'm like, "They've tried. We will not, because that's not our goal." Our goal is to, like, do this ourselves, do things the way we wanna do it, and honestly, like, prove to other people that you can do it. Um, because I had no idea that this was possible, and I'd love for other people that are making music to know it too.
- SPSam Parr
How old are you guys?
- BPBreanna Price
I'm 29 and Connor's 28.
- 56:00 – 59:00
Getting recognition from celebs like T-Pain & Russ
- SPShaan Puri
Elba, yeah.
- SPSam Parr
Those were cool. Have you had any other, uh, like, heroes or celebrities reach out that you, that floored you?
- CPConnor Price
Um, there's one guy I really look up to. His name is Russ. He, he's a, a huge-
- SPSam Parr
I like Russ
- CPConnor Price
... yeah, he's a huge independent artist. He really kind of wrote the blueprint that I follow as far as-
- BPBreanna Price
If you wanna talk to inde- someone about independent touring, it would be Russ, 'cause I know Russ does it and he sells out massive. Like, if you wanna talk about the financial part, the business part of touring, he'd be the one to talk to.
- SPSam Parr
I lo- I, I, his ci- his song Civil War gets me pumped up.
- CPConnor Price
Great song.
- BPBreanna Price
Yeah, he's, he's amazing. But yeah, Russ, Russ reached out and said, uh-
- CPConnor Price
Yeah, so he, he, like, DM'd and showed love, which is just really cool, 'cause he's sort of been my North Star as far as just, like, how to do this independently.
- BPBreanna Price
He, he wrote, like, "Unsolicited advice, stay independent. You'll be making M's like clockwork." And I'm like, "That's all I needed to hear." [laughs]
- CPConnor Price
[laughs]
- BPBreanna Price
Like, "Thanks, Russ."
- SPShaan Puri
Yeah.
- CPConnor Price
That was, that was a really cool one for me, yeah.
- SPShaan Puri
He only talks in raps too? That's amazing. Uh, [laughs] like his, his DMs are also raps.
- BPBreanna Price
Dude, it's, it's so hard, 'cause the, the, the DMs are so, like, um, Simu reached out. He's awesome.
- CPConnor Price
Oh, Si- Simu Liu, yeah, yeah.
- BPBreanna Price
Yeah, he, he's amazing. Um, I, yeah, I can't ... I'm like-
- SPShaan Puri
Yeah
- BPBreanna Price
... you know when people ask you a question on the spot and you're like, "Name a song," and you're like, "Uh, I don't know any songs." [laughs]
- CPConnor Price
Yeah, there'll, there'll be random things where, like, I'll notice on TikTok like, oh, Logan Paul liked the video, or T-Pain liked the video. Like, you know, there'll be little things like that.
- SPSam Parr
That's cool.
- CPConnor Price
But as far as, like, directly talking to someone, the f- the big one that comes to mind is, is Russ, just 'cause he's someone who I'm trying to emulate, uh, as far as the business goes.
- SPSam Parr
I know you're in Vegas. Is it translating into off the screen stuff? You know, are you walking around, uh, downtown Vegas and people are coming up to you? Has, has that been happening a ton?
- BPBreanna Price
Yeah, that's, that's been the weirdest part, because like I said, we stay in our bubble, and we hadn't been leaving the house much, especially during COVID, and then we went on a trip to Salt Lake City, 'cause we love Utah. It's so random. But we went there, and it was a ton, and especially at the airport. Like, the TSA agents are always like, "Oh my God, wait." They'll, like, look at his ID and then be like, "The music guy."
- SPShaan Puri
[laughs]
- BPBreanna Price
Like, "We love your stuff." And I'm like, "That's crazy." But the best is when little kids come up and they have their little, "Are you a YouTuber?" [laughs]
- SPSam Parr
[laughs]
- BPBreanna Price
And they're so cute. And it's like, "Hey, yeah, what's up?" And we had, like, a five-year-old super fan come to Calgary to meet him at the rodeo, and Connor took him to Tim Horton's for donuts. Um, but yeah, that, that's, that's really cool, 'cause you get to see it translate in real life, and especially when it's kids and you're like, "Oh, that could've been, like, a core memory for that kid." That's really cool.
- 59:00 – 1:02:40
Underrated creator: IconBrick
- SPShaan Puri
do you see other opportunities?
- CPConnor Price
Yeah. We, we talk about this all the time.
- BPBreanna Price
I just had one the other day. This guy Kevin, he has this account on Instagram called IconBrick, and he makes Lego animations, and I've seen a couple big rappers and labels hire him to make Lego animations for their songs. Long story short, he's an incredible songwriter, and I was telling him the other day, "Dude, put out your own music and use this platform you're building to promote your own music." Like, yeah, every, like, 10 to 12 videos you're doing, like, other rappers-
- SPShaan Puri
Right
- BPBreanna Price
... but then slide in one of your own videos in there with your song.
- SPShaan Puri
Wow, this is sick. I'm watching one of these videos now.
- BPBreanna Price
Oh, they're incredible.
- CPConnor Price
Super talented.
- BPBreanna Price
We're actually relea- we're, uh, releasing a song with him in a couple weeks.
- SPShaan Puri
Dude, he only has 127,000 followers? You're, you've, you're buying early on this guy. This, this is great.
- BPBreanna Price
Yeah, dude, he's in- he's insane. I'm like, that's a double revenue stream. You'll be making money from labels paying you to make Lego animations of their songs. Meanwhile, you'll be pocketing s- uh, Spotify revenue for your own songs. So that's, like, a perfect example. Um, that just one happened, that one happened recently, so I can think of it. I can't think of any others that are super recent.
- SPSam Parr
You know what's crazy is with TikTok, like, it's just crazy how sound bites are becoming songs.
- BPBreanna Price
Mm-hmm.
- SPSam Parr
So, you know, like, there's that one on TikTok where, where it's that lady going, uh, "I wanna thank my man. Thank you for my man." You know I'm talking about?
- BPBreanna Price
Thank you, my man. I saw that the other day.
- SPSam Parr
It was just a, so she said that at a, like-
- BPBreanna Price
It's Latto
- SPSam Parr
... yeah, she, she just said that at a, uh, at a, uh, awards show, and that turned into a clip. And then-
- CPConnor Price
Oh
- SPSam Parr
... yeah, it was just, it was her saying it, and I don't know if she did it or someone else turned it into a thing. And then there's this other one where the, there's this guy, he's got a 30-second video, um, uh, where he talks about his, uh, his boo thing, uh, uh, but it, it, it's literally a 30-second clip of him rapping, and I'm googling for this guy, and he's got- It has a million likes on Instagram, on Reels, and I'm Googling to f- I'm like, "I wanna see the whole song." It's not even a song. There is no whole song. It is just, like, a, his 30-second clip, and it's, it's pretty amazing how, uh, like, things are happening with music where, like, it's just a, a clip of a thing. It's not even real, but-
- BPBreanna Price
Oh, I guess the best example of that is the Corn kid. Remember that kid that was like, "I love corn"?
- SPSam Parr
Uh-huh.
- BPBreanna Price
And it became this viral song on TikTok for, like, six months.
- SPShaan Puri
[laughs]
- SPSam Parr
Yeah. It's amazing to start, like, see-
- BPBreanna Price
But that's actually something we've clocked and we've wanted to be, uh, careful of, 'cause sometimes people have their song go viral, the sound, but people don't connect that sound to the artist.
- SPSam Parr
To your ... Yeah.
- BPBreanna Price
So there were a couple, like, viral sounds. If you asked me who the artist was, I'd have no idea. So I was like, "We need to be very cognizant of that, and, like, make sure that we attach you to the songs as much as possible," which is why we're so, like, long form skit focused rather than, like, let's make a sound pop off. 'Cause it's great. It could be, like, a moment and a spike for a song, but long term the goal is to attach Connor to his music more.
- SPShaan Puri
Do you, uh, on your way up, like, kind of like when you were moving boxes at the Alpha Paw warehouse and you're, you know, in between acting gigs, you're maybe trying to make it in the music game, and it's, it's not obvious you're... Like, now you're winning, and winning feels great, but you probably spent many years losing. That's how I felt-
- BPBreanna Price
Mm-hmm
- 1:02:40 – 1:05:10
The struggle before the fame
- SPShaan Puri
the bottoms, uh, that like, you know, either a decision you made, a, a talk you had with yourself, some advice you got that, like, sticks with you or, or helped you during that time?
- CPConnor Price
Hono- it was just Br- it was Bre. It was, like, you know, w- I, I, I don't have a, a bunch of friends, which, I, that sounds strange. I'm, I'm, I'm a very social person and I get along with everybody, but my, my core circle is very small and I spend 90% of my time with Bre, whether that's us working together or we go on walks every night and we just talk about stuff. And yeah, there was definitely a period, especially when COVID hit and productions completely halted, so I had already a year before that been struggling to get acting work, and then now there weren't even auditions, and I was definitely at a low point and was like, "What do I do?" And, um, Bre, Bre was somebody who very early on I had shown my music to, and this was prior to me sho- like, I, I used to just record at home by myself. I didn't show anybody. It was just a hobby I had 'cause I loved hip hop, but I was afraid to put it out into the world because I was afraid of the judgment I would get from-
- BPBreanna Price
He even had an alter ego called, like ... He's gonna kill me.
- CPConnor Price
Yeah. Uh, yeah. No, no, I-
- SPSam Parr
Go, go
- BPBreanna Price
It was called Unidentified.
- CPConnor Price
Yeah. Un- [laughs] Unidentified.
- SPSam Parr
[laughs]
- CPConnor Price
I used, like, a fake name, and I would up- I used to upload music on YouTube anonymously just 'cause I wanted to see what people would think about it without-
- BPBreanna Price
And I was like, "That's stupid." [laughs]
- CPConnor Price
Right.
- SPShaan Puri
[laughs]
- CPConnor Price
Uh, without, like, attaching me to it, and I was afraid what my friends would think. Like, oh, of course, like, the actor wants to be the rapper now, and I, I was, like, frozen with, um-
- BPBreanna Price
Judgment fear
- CPConnor Price
... judgment fear. Yeah, exactly. And, and Bre has always from the very start just been such, like, like, my, my number one supporter and has given me the confidence. And so when I was in that low point and, and music was something that I was sort of playing with, she was like, "Go all in on this. Trust me. Try it. Like, try TikTok. Like, what's the worst that's gonna happen? Like, nothing's going on anyways," you know?
- SPShaan Puri
[laughs]
- CPConnor Price
And so she, she was the one that instilled that confidence to, like, go for it.
- BPBreanna Price
And Ramon instilled that confidence in me because-
- CPConnor Price
Oh, I like that. Yeah
- BPBreanna Price
... I got hired at the pet company as a social media assistant, and I met Ramon. And then after that, like a month later, he's like, "Yeah, no, you're my creative director, 100%"
- SPSam Parr
[laughs]
- BPBreanna Price
And anything I ever wanted to start, he's like, "I'd be your first investor. I'd be your first investor." And he believed in Connor so much, so I was taking that confidence from Ramon, who was my mentor, and I instilled it in him. And-
- SPSam Parr
Ramon told me, he was like, "I'm, I'm, I'm, whatever they're doing, I'm in." And I'm like, "You're an idiot, man. There's no m-
- BPBreanna Price
[laughs]
- SPSam Parr
... there's no money in music. Like, what's there to invest in? There's nothing to invest in." And he was like, "I don't know, but, uh, whatever."
- BPBreanna Price
There's something. [laughs]
- SPSam Parr
"There, there's something here. W- w- I'm in."
- SPShaan Puri
You were, you were homeschooled he told me.
- BPBreanna Price
I was homeschooled, yes-
- SPSam Parr
You and all your siblings?
- 1:05:10 – 1:10:00
How homeschooling benefited Breanna
- BPBreanna Price
I went to a public high school, but prior to that I was homeschooled. Yeah.
- SPShaan Puri
And, uh, do you think that that, like, did that help you in any way in terms of, like-
- BPBreanna Price
You know what? I think so, because when I was homeschooled, I used to, like, start businesses. I showed Ramon my business card. It was like, Breanna Peterson. It was like violinist, pianist, vocalist, dog walker, pet sitter-
- SPShaan Puri
[laughs]
- BPBreanna Price
... babysitter, hire me for anything. Like-
- SPShaan Puri
[laughs]
- BPBreanna Price
... I would, I just had so much time on my hands, and also creatively I would write children's stories. I would, uh, I have old videos from the apartment complex. I wanted to be a director, so I would go around filming all the kids, um, like documenting their lives. So being homeschooled gave me a lot of time on my hands, and I think it gave me, like, a, a need for creativity that most kids didn't have, 'cause when you're in school you're constantly entertained by other kids. But I just had my siblings, and I, so I had to come up with ways to entertain ourselves. So we would remake Spy Kids. We would remake Disney movies. Like, we would film them ourselves, edit them. Like, so all my family jokes, they're like, "You've been doing this since you were, like, four."
- SPSam Parr
[laughs] Yeah, you've always been making content.
- BPBreanna Price
Yeah. So no one's asked the homeschool question before, and I never really thought of it till now that I guess homeschooling really did correlate, 'cause it, like, forced me to be creative.
- SPSam Parr
Well, the, we, we have, like, a large male, most of our listeners are men. The takeaway here is, like, get yourself a strong woman-
- SPShaan Puri
[laughs]
- SPSam Parr
... to be your partner here. I mean, like-
- SPShaan Puri
For real
- SPSam Parr
... like, like, this i- this is, like, a good, this is a really great marriage it seems. Like, y- you gotta get yourself a strong woman to, to help make this all happen. Um, like, it, it-
- BPBreanna Price
I'm a huge fan of Al- uh, Alex and Leila Hormozi. I think that they're a super power couple. You know what? They live in Vegas, I think. So I'm, like, gonna try and run into them at Milk Bar one night. [laughs]
- SPShaan Puri
[laughs]
- BPBreanna Price
'Cause they never skip dessert, whatever they say. But they're a huge inspo for the husband and wife business relationship, 'cause there's really nothing cooler. Like, we get to work together, be parents together. Well, I think most people actually it's horrible. You guys make it work because you're, you, you are both em- emotionally stable, you have similar values it seems, you have similar goals. I think in most cases it's, it's not awesome. I think working with family i- in most cases is horrible.
- CPConnor Price
Well, thank you. No, I, I mean, and we have our moments. I don't wanna make it seem like it's always just so, so easy because, like Bre had kinda alluded to earlier, it's really easy to fall into this like we work together, we're coworkers mentality, when every so often it's important to remember that we are husband and wife and we need to find that balance, so, um-
- SPShaan Puri
We're coworkers who kiss. What's the big, what's the deal, right? [laughs]
- CPConnor Price
Hey, exactly, yeah. No big deal.
- BPBreanna Price
[laughs]
- SPShaan Puri
[laughs]
- CPConnor Price
Yeah, don't tell HR.
- SPShaan Puri
Um, you, uh, we'll leave with this. Uh, Sam's about to be a dad. You guys recently, uh, had your first baby.
- BPBreanna Price
Yeah.
- SPShaan Puri
Any, uh, any advice? By the way, th- Sam, have you heard, uh, their, their song about-
- BPBreanna Price
About their son?
- SPShaan Puri
About their so-
- BPBreanna Price
Th-
- SPShaan Puri
There- there's a line in there. He's like, uh, what is it? It's like, "You got my eyes and I got your back." I was like, oh, that's sick.
- 1:10:00 – 1:16:30
Baby advice for Sam
- BPBreanna Price
Yeah
- SPShaan Puri
... advice?
- BPBreanna Price
Oh, God.
- SPShaan Puri
The number one ba- the number one advice we have is like, and it's so cliche, but just be so present in those newborn days because they flew by genuinely. We look back at old photos, like a baby photo of Jude will make me just cry instantly 'cause I'm like, I wasn't, um, I wasn't like pr- sh-
- BPBreanna Price
Oh, no.
- SPShaan Puri
I was like, I was so focused on business, like, too much, so I wasn't like... I would like hold him and wait for him to nap just so I could go work more. But I wish at the time I was like enjoying it more, so that, so that you don't end up crying on a podcast one day.
- CPConnor Price
Here we are.
- BPBreanna Price
No, the, anytime we get crying, we know our views are gonna go up.
- SPShaan Puri
Yes. So thank-
- BPBreanna Price
Keep it on the hunt
- SPShaan Puri
... so thank you really. [laughs]
- BPBreanna Price
[laughs]
- SPShaan Puri
I think you're doing it right. I think even if maybe there were some moments where, I mean, w- where you maybe think you weren't present, I have a feeling just watching you on social media, I have a feeling you're doing things wonderfully. And the things you've said on the pod about the family business and everything, I, I, I think you gu- I think you're crushing it in life. In business, you're crushing it. In life, you're probably crushing it even harder. Yeah.
- BPBreanna Price
So thank you.
- SPShaan Puri
And I know, I know what you mean. I look at those photos and I, I literally don't even remember. I'm like, "I don't remember her looking like this."
- BPBreanna Price
Right. It's so crazy.
- SPShaan Puri
And it's like obviously I remember when I see it, but I'm like, "Oh, man, that just feels like two different times." And kids are this funny thing where like, for me at least, all day I'm like, "Oh, my God, I can't wait for you to go to sleep," or just like get to-
- BPBreanna Price
Yeah
- SPShaan Puri
... get a moment of free time, and then as soon as we have free time, that's all me and my wife talk about is, it's like, okay, wait, what do we want all this free time for? All we're gonna do is talk about the kids anyways, um, like the funny things that they did today. So it's like, uh, it's this cup that like, you know, you can never really fill up enough of, but at the same time you're like, um, I don't know, it's like this weird dueling thing. I don't have like the words or the wisdom to like articulate it, but I definitely feel it where it's, uh, you can never spend, it's like an infinite amount of time you could spend, but it's really not about the like, you know, the duration of the time. It's kinda like did you kinda sink in and appreciate it versus-
- BPBreanna Price
Yeah
- SPShaan Puri
... um, just like being there. 'Cause I've had many days where I spent hours and hours and hours, but I didn't really, like I didn't really s- let it sink in. I, you know, I was just kinda passing the hours, which is a little bit different, so.
- BPBreanna Price
Yeah.
- SPShaan Puri
I know what you mean.
- BPBreanna Price
I read something once where it's like as soon as your kid is annoying you, put your phone down. Because if you're present in the moment, that kid isn't annoying, but if you're trying to multitask-
- SPShaan Puri
You're trying to be somewhere else
- BPBreanna Price
... the whines and the, that's, that's when it becomes annoying. So we've done a really good job at like as soon as the babysitter leaves at 3:00, like we d- we're just fully present. We're not... But when he was a newborn we weren't doing that as much, so. Um, I don't know if I wanna go through the whole pregnancy thing again. It was really tough on me, especially mentally after. I'm already a very anxious, uh, person, so I think having a newborn to care for while recovering from giving birth at home, um, was pretty intense for me. I don't know if I would want to do it again, but we'll see. I know we want to adopt. I've been looking at adoption websites. I literally lay in bed and like cry- ... looking at them, 'cause I just want to adopt all of them. But yeah, I think we got to see our son. We got to see what our DNA would look like combined. He's so funny. He's, he's amazing.
- SPSpeaker
He's the best.
- BPBreanna Price
He's a little Connor.
- SPSpeaker
I love that.
- BPBreanna Price
Um, but moving forward, I'm like, "I don't know if I need that urge again." I think I would just like to adopt a little Vietnamese baby from where my grandma's from and honor her in that way.
- 1:16:30 – 1:18:36
Socials + Connor’s Copyright Free Playlist
- BPBreanna Price
or video gamers-
- SPSpeaker
Ah, yes, yes
- BPBreanna Price
... video creators watching this, all of Connor's music is DMCA safe-
- SPSpeaker
Oh, that's smart
- BPBreanna Price
... so you can put it in your videos without copyright strikes.
- SPSpeaker
Yeah. I created a playlist on Spotify, uh, under my channel that's called like DMCA Safe Copyright Free, where it's all of my songs that are copyright free. 'Cause I have a few songs that I did with other artists, and they have their labels get involved so you can't use them. But I have a list of all of the songs that you could use on your YouTube videos, your intros for your podcast, whatever you want, unlimited use. Um, 'cause I don't do YouTube ID. I think the long-term value of having creators use your music is way more than like trying to get a few dollars every month 'cause somebody used your song in a vlog. So yeah, if you're a creator and you are looking for copyright-free music, I have a bunch of that that I want people to use.
- SPShaan Puri
And Bre, you're on Twitter, but you don't have any follower- or you're like, you're, like, we have a big-
- BPBreanna Price
Oh, I don't even... Do I have a Twitter? I don't even know.
- SPShaan Puri
Oh, I found it. I was gonna, I was gonna say you should promote that, 'cause I bet a lot of people are gonna wanna DM you. But, uh-
- BPBreanna Price
Oh, I signed up on Threads. I have Threads.
- SPShaan Puri
Okay. Hit her up on Threads.
- SPSpeaker
[laughs]
- SPShaan Puri
That- but Threads doesn't have DMs. You're gonna get a lot of opportunities from this.
- SPSpeaker
You, you just got the Breanna Price handle on Instagram.
- BPBreanna Price
Oh, yeah. I got my Breanna Price handle on Instagram, so-
- SPSpeaker
So yeah, just search her up on Instagram, 'cause you're definitely active there
- BPBreanna Price
... and then, yeah, someday I want to, and I just got this Instagram handle I've been dying to get. It's called Home Studio, because I want to start a, a newsletter for independent artists.
- SPShaan Puri
Nice.
- BPBreanna Price
And then eventually-
- SPShaan Puri
Oh, I saw your newsletter. It's really horribly named, by the way. You need to change that name.
- BPBreanna Price
No, I stopped that. The independent one?
- SPShaan Puri
Yes.
- BPBreanna Price
I stopped it.
- SPSpeaker
Yeah, we see what you did.
- BPBreanna Price
That's done. That's done.
- SPShaan Puri
The idea was good.
- BPBreanna Price
Thank you.
- SPShaan Puri
The spelling was the worst.
- BPBreanna Price
Thank you. I know. I go- I got it. That's done. Don't worry. So I'm switching. I wanna do Home Studio, 'cause I wanna build a newsletter for independent artists, and then also then turn that into a potential we sell like home studio kits, where everyone's like, "What mic do you use?" I'm like, "Just buy Connor's kit." It comes with a mic, headphone, interface.
- SPShaan Puri
Smart.
Episode duration: 1:18:37
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