How This Amateur Copywriter Scammed Victims Out Of $200M (#482)

ℹ️ EPISODE INFO

Released

August 8, 2023

Duration

1h 22m

Channel

My First Million

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd - Episode 482: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) discuss a $200M newsletter scam, talk about a questionable newsletter growth hack, try to figure out how Bobbi Althoff became famous, explore the wild world of Chaotic Singles Parties and go through a list of things our grandkids will think are insane. — Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents.

— Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth

💰 Pitch your startup for a shot at a $1M investment with Sam Parr as the MC https://clickhubspot.com/pitch — Show Notes: (0:00) Intro (4:05) $200M copywriting scam (11:00) Great phrases & mantras (25:05) Newsletter growth scheme (36:45) Laird Hamilton interview recap (40:00) Why is Bobbi Althoff famous? (45:15) Chaotic Singles Party (50:45) DateMe Docs (1:04:15) Things our grandkids will think are insane — Links:

• Bobbi Althoff - https://www.instagram.com/bobbialthoff/
• Chaotic Singles Party (Article) - https://tinyurl.com/mpuedh9h
• Chaotic Single Party (Website) - https://chaoticsinglesparty.com/
• DateMe Docs - https://dateme.directory/#4b549b56a88049da98be378370125912
• The League - https://www.theleague.com/
• Raya - https://www.rayatheapp.com/
• Copywriting Scam - https://thewalrus.ca/the-greatest-scam-ever-written/
• Boron Letters - https://morgancrozier.com/boron-letters/

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🎤 SPEAKERS

• Sam Parr

  host

  Entrepreneur and co-host of My First Million; founder of The Hustle.

• Shaan Puri

  host

  Entrepreneur and co-host of My First Million; associated with Milk Road newsletter operations.

🧾 EPISODE SUMMARY

In this episode of My First Million, featuring Sam Parr and Shaan Puri, How This Amateur Copywriter Scammed Victims Out Of $200M (#482) explores Copywriting scams, sticky mantras, newsletter growth traps, and new dating trends Sam Parr recounts a copywriting-driven psychic direct-mail scam involving “Maria Duval,” where recipients were urged to send money for luck-related promises and the operation generated hundreds of millions over about a decade before government action.

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