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My First MillionMy First Million

Meet The Farmer Who's Making $50M/Year With a Newsletter

Shaan Puri (@shaanVP) and Sam Parr (@theSamParr) discuss FarmCon 2022, how Shaan got Covid, tech startup ideas for the farmer economy, how to develop value and a sense of mystique in your personal brand, and much more.

Sam ParrhostShaan Purihost
Jan 21, 20221h 13mWatch on YouTube

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Transcript

  1. 0:00 – 5:42

    Shaan gets Covid

    1. SP

      So the background is this, this guy named Kevin Van Trump, he is probably in his 50s, late, mid to late 50s. Um, and he basically, I think he worked in Chicago on, like, the commodities, like, trading floor. So he, like-

    2. SP

      Yes

    3. SP

      ... traded commodities. But he's got a relatively thick Southern accent.

    4. SP

      Right.

    5. SP

      So he goes to Chicago. He probably makes eight figures trading commodities. So he, like, sounds like this country bumpkin farmer, but, like, you know, he's trading, like, corn futures and shit like that, and makes a lot of money. Then, maybe 10 years ago, he starts this daily newsletter where he writes the whole thing by himself every single day. At this point-

    6. SP

      For, like, 17 years he's done that

    7. SP

      Is it 17 years?

    8. SP

      Some- something like that. It's, like, some- almost 20 years he's been doing this every day.

    9. SP

      And it makes, like, something, like, in the world of $20 million a year in subscription revenue just to read h-

    10. SP

      More

    11. SP

      It's more?

    12. SP

      More now.

    13. SP

      Is it-

    14. SP

      More now. I, I think it's, like, 30, 40 million a, a year now.

    15. SP

      So I've done calls with him, and I'm just... And, and this guy, he's like, "Oh, hey, check this son of a bitch out." Like, that's the whole shtick.

    16. SP

      Yeah. [laughs] Yeah. [upbeat music]

    17. SP

      Okay, so, uh, I haven't talked to you in, like, two weeks. You had COVID. You-

    18. SP

      Dude, I had... I, I can't even ex- explain what I had. I would apologize 'cause I've missed so many recordings, but in a way, you gave me COVID. Because I got COVID 'cause I went to this conference, which is, uh, you know, a decision I made. I didn't really... Honest, I wasn't really thinking about it. COVID's just been so present that I wasn't really, like... I didn't do the math of, like, you know, if I go on a plane and I go to a conference with 2,000 people, what's gonna happen? And so sure enough, I go to this conference that Sam hooks me up with. He's like, Sam's like, "Hey, this conference is amazing. It's called FarmCon. These guys who run it, they're just super cool story. You know, it's awesome." And I was like, "Oh, I'm in."

    19. SP

      And I was gonna go.

    20. SP

      And I land, and I'm like, "Yo, I'm here, baby. Let's do this." And Sam's like, "Oh, I didn't go, dude. I'm, I don't wanna get COVID." [laughs]

    21. SP

      Well, I can- I canceled, like, last minute. I, I-

    22. SP

      [laughs]

    23. SP

      Dude, like, I thought that you knew that I canceled.

    24. SP

      [laughs]

    25. SP

      But, like, what-

    26. SP

      How the, how would I know that? [laughs]

    27. SP

      Because we, we had talked about you going, and we had said... I don't know, we had not really mentioned that I wouldn't be there.

    28. SP

      Yeah, you, you didn't explicitly say. Yeah, yeah, yeah. Sure.

    29. SP

      And, uh, I thought you knew I canceled, so I felt horrible. But, like, a week or two prior to c- to, to... That's, like, when Omnicron and all this stuff happened. And it's a, it's a farmer's conference in Kansas City. My, you know, I'm from Missouri. And I was like, "Ooh, I think that, uh, like, that COVID will be there."

    30. SP

      Yeah.

  2. 5:42 – 7:15

    How to have Slack meetings

    1. SP

      good. It was, like, pretty mild. You know, she was still doing, like, all the caretaking.

    2. SP

      I, I think women are generally tougher, particularly moms are tougher when it comes to that stuff.

    3. SP

      Totally. But the hard part is when we both get the same thing and I go down like a, you know, bag of bricks, and she's just, just stay-

    4. SP

      She's like, "Shut the fuck up. Don't complain."

    5. SP

      Y- yeah. She's just like, "What is this? Why are you, why do you need so much sleep right now?" And I'm like, "I just can't explain." In fact, I saw this meme that was so perfect. It goes, there's this guy [laughs] and he goes, he goes You know, it's so good that women have to give birth, uh, and go through labor because now they understand what happens when a man gets a cold. [laughs]

    6. SP

      [laughs]

    7. SP

      And that's how it is. I'm a huge baby about it, and she, like, toughed it out, no problem. Uh, so that was kind of embarrassing.

    8. SP

      Did, um... W- so y- how many people, how many full-time employees work at your, um, your company?

    9. SP

      Uh, I don't know, maybe-

    10. SP

      The, uh, the, the, the D2C company.

    11. SP

      Maybe, like, seven, eight full-time.

    12. SP

      And, and these... A- and Amer- Americans full-time, and you, and you, like, are running meetings and-

    13. SP

      Not all, not all Americans, but, but, you know, people who this is their main job. They work full-time.

    14. SP

      And when you-

    15. SP

      Not, not accounting the warehouse staff

    16. SP

      ... and do you, like, do weekly meetings with them and run it like a, a company, or is it really-

    17. SP

      [laughs] No

    18. SP

      ... run Shaan, if it's run like Shaan, like very autonomous, all of everything done via Slack?

    19. SP

      Very autonomous, everything done via Slack. We have one meeting a week that's in Slack, and I just say, "Hey, get in this channel right now." Or we just did it. It was at 10:30. It was like, "All right, get in this channel right now," and I just say, "All right, you, everybody here?" And then they just, like, emoji react, and then I'm

  3. 7:15 – 49:20

    FarmCon and business ideas for the farm economy

    1. SP

      like, "Cool. This is like a real meeting, meaning, like, don't go open 10 other tabs." Like, when I say something, I want a response within, like, a second because it's like a live chat. I was like, "But calls are annoying. We all agree calls are annoying, so let's just, like, do the... Like, just humor me. Let's try this meeting style." So we do it. I kinda like it. And basically, I just say, "All right, what's everybody's main priority this week? Like, what matters?" Everyone's like, "Oh, we gotta do this, this, this." I say... Then I'll be like, "Eh, that doesn't really sound that, like that matters that much. Can we punt that?" They're like, "Yeah, I guess so." And, like, we just agree on here's the three or four things that matter this week. You're doing this. You're doing this. You're doing this. And then it's like, cool, I'll, uh... I tell one guy, I say, "Hey, check in on Wednesday," and they, everybody just say how they're going on their things for the week. And then check in on Friday and say how, how did we do for the week. That's it. That's the management.

    2. SP

      And how much time does your wife spend on the company?

    3. SP

      Spends a good amount of time. Like, she's, uh, she, you know, she's a stay-at-home mom, I guess, like, first job, 'cause, like, so during the day she doesn't really work on it too much, just kinda, like, on her phone in between, you know, just, like, watching the baby. But then at night she basically works from 10:00 PM when the babies are finally knocked out to 2:00 or 3:00 AM. Pretty much every night she does that, and she works on the business-

    4. SP

      Wow

    5. SP

      ... and does the designs and all that stuff.

    6. SP

      So when you guys are both sick, how bad, like, who's-

    7. SP

      We did no work.

    8. SP

      You just-

    9. SP

      We just-

    10. SP

      Like, you just have a, a, a, a, a person who you trust and you say, "Just handle it"?

    11. SP

      Yeah.

    12. SP

      Wow.

    13. SP

      We're like, you know, just you do what you can do, and then whatever doesn't get done doesn't get done. Like, we're not gonna worry about it. We're not gonna add a stress to our life that, like, says this week we also have to, you know, work. It's just impossible.

    14. SP

      So let's talk about this conference for a second, because I have been telling you about this guy for a long time, and I think that you sh- you humored me and the audience has humored me, and they have, like, "Oh, that sounds neat." But when you m- got to meet him, did you understand what I was saying?

    15. SP

      Dude, this guy's amazing. This guy is amazing, and what he's built is amazing. So I wanna go through... I have a bunch of thoughts. But let's start with, with them. Okay. So the conference is called FarmCon, and the family is ca- the, the Van Trump family is, that's their, that's their name. So it's Kevin Van Trump and Jordan Van Trump. Uh, that's, like, the, the two kinda, like, core principles. That's the father and son. And, uh, I'm just gonna describe what happened when I got there, 'cause it, it wasn't like a normal conference. So a couple unusual things. I go in, and there's a normal stage, like a conference. You know, like, they got that frickin' wallpaper behind it that's, like, every sponsor's logo on step and repeat banner. Okay, cool. That, everything's normal. But the s- main speaker, [laughs] Kevin Van Trump, is sitting not at, uh, not in a chair. He's got this, like, mahogany desk that was put onto the, [laughs] down to the stage. And he's sitting in it. He's, he looks like a judge of a courtroom. So he's got this humongous, like, oak wood table that he's sitting behind in his thing, and he's got a gavel literally, and he's talking into the mic, and he... It's, like, a freeform agenda, so he'll be like, like, he would, he would just say something that he'd be... Like, I walked in and he's like, "You know, that's why I don't hire any Ivy Leaguers. You know, Ivy Leaguers, here's the problem with Ivy Leaguers." And he'll just go on a rant, and there's, like, five panelists that are sitting there, and then he'll just, like, do, tell this story and the crowd loves him. I loved him. He is an amazing, charismatic speaker who is smart and very real, and he's very... He's just a very good speaker. Like, his style-

    16. SP

      Yeah

    17. SP

      ... was so, um, likable. I couldn't e- I can't explain. So he-

    18. SP

      Like, the background is this, this guy named Kevin Van Trump, uh, this is all from memory. I met him four or five years ago at a conference, and since then we, I've kinda brought him into our circle of friends. He is probably in his 50s, late, mid to late 50s. Um, and he basically, I think he worked in Chicago on, like, the commodities, like, trading floor.

    19. SP

      Yes.

    20. SP

      So he, like, traded commodities. But he's got a relatively thick Southern accent. Kansas City, Missouri isn't really considered the South, but it can be pretty country. So, but I don't know where he's from. So he goes to Chicago. He probably makes eight figures trading commodities. So he, like, sounds like this country bumpkin farmer, but, like, you know, he's trading, like, corn futures and shit like that and makes a lot of money. Then maybe 10 years ago he starts this daily newsletter where he writes the whole thing by himself every single day. At this point-

    21. SP

      For, like, 17 years he's done that.

    22. SP

      Is it 17 years?

    23. SP

      Some- something like that. It's, like, some, almost 20 years he's been doing this every day.

    24. SP

      And it makes, like, something, like, in the world of $20 million a year in subscription revenue-

    25. SP

      More

    26. SP

      ... just to read h-

    27. SP

      More now.

    28. SP

      It's more?

    29. SP

      More now.

    30. SP

      Is it-

  4. 49:20 – 57:00

    How to create personal brand equity

    1. SP

      parentheses there is no app. It is now available on OpenSea. [laughs] And so he, he likes it, and it sells out, um, [laughs] as, as NFTs do. And I, I think he made... What did he make off this thing? All right. Oh, the floor has dropped, so anybody who bought this, I think, is probably not doing so hot. Um, the floor is now only .36 ETH.

    2. SP

      Ooh.

    3. SP

      So that's not great, but anyway, it's still $1,000. So 69 pictures for $1,000. Okay, not bad.

    4. SP

      So, well, here's what I wanna ask you. I c- I n- uh, the, I wanna ask you a question because you have done something similar. I didn't know [beep] before you and I... You introduced me to him. Um, I knew him as, like, a guy who built an app, but it seems like people revere him. Like, they consider him an expert on consumer apps. Um, which, not saying that he isn't. He, he currently is-

    5. SP

      [laughs]

    6. SP

      ... is pretty successful it seems.

    7. SP

      But also, what the fuck? [laughs]

    8. SP

      But al- but also, like, his reputation, like, is so big-

    9. SP

      Exceeds

    10. SP

      ... where it's like-

    11. SP

      Yeah

    12. SP

      ... is anyone that good? That's kinda what I'm getting at.

    13. SP

      Yeah.

    14. SP

      And you've done a good job of that as well, of creating this, like, mystique, uh-

    15. SP

      Yeah

    16. SP

      ... almost out of nothing, right? Not that-

    17. SP

      Yes

    18. SP

      ... like, you weren't successful-

    19. SP

      Totally

    20. SP

      ... ahead of time, but, like, you've done a really good job of building a brand.

    21. SP

      No, dude, ca- call it wh- what I sold my startup for less than what my investors had put in. Now s- you know, the way it worked, you know, w- the team still did well, and I made good money off of it. But, like, that's not, that's the, that's not the definition of a successful business, uh, like-

    22. SP

      Because there's a lot of people that have sold their companies for a lot of money. We have a c- we have a, a handful of buddies that are, like-

    23. SP

      Tons, yeah

    24. SP

      ... uber rich. No one fucking knows who they are, and, like, even if they told you that what they did, you'd have to, like, they'd have to beg to speak at a conference.

    25. SP

      Yeah.

    26. SP

      Whereas guys like you, you've got, like, The Daily Show reaching out to you. You've got celebrities reaching out to you who wanna, like, get on board with you, and then [beep] has done the same thing.

    27. SP

      Yeah, 'cause you can make it sound good. I could say I sold my c- sold my last startup to Amazon. Yeah, technically, I did. Technically, I made money, but, like-

    28. SP

      No, that's not it

    29. SP

      ... that doesn't make it a, like, a huge success. You know?

    30. SP

      No, I don't-

  5. 57:00 – 59:15

    Sam's short term rental crew

    1. SP

      robotics, or whatever. If I get three interesting things from you, I will, in my brain, I will assign that tag to you. This guy's interesting, worth watching. And then if other people endorse it and say, "This is interesting," it, it goes even faster.

    2. SP

      Dude, this is, this is exciting to me. I think this is a fire episode. I'm not gonna, I don't wanna talk about it entirely right now, because I think we should wrap here. But I... So last weekend, you, when you were sick, so you probably didn't see this, I tweeted out about STRs, so short-term rental stuff. Did you happen to see that?

    3. SP

      I saw it, and I followed what you were talking about. Looked super interesting, your Facebook group. I wanna hear more about that. Uh-

    4. SP

      So-

    5. SP

      We can save it for another ep if you want

    6. SP

      ... we'll save it, but did you join the group?

    7. SP

      I didn't join the group, no.

    8. SP

      I-

    9. SP

      I didn't know the name of it.

    10. SP

      Dude, it's-

    11. SP

      It's called Sam's STRs or something like that?

    12. SP

      Yeah, I just made it in the car. Like, my, Sarah was driving, and I just made it in the car. It's got-

    13. SP

      Such a smart way to do things, by the way. Like, it's gonna sound super simple. Like, "Oh, I just made this thing," because you were curious and wanted to learn about it, right? Like, you hadn't decided to do anything yet.

    14. SP

      Yeah. But it's, uh, well, I have now, but I'm still looking for a property though. But I, um-

    15. SP

      Sam's STR crew.

    16. SP

      Yeah, I'll let you in. And there's, like, 1,000 or 1,500 people. It's mostly all tech guys. Dude, I've met some guys in there-

    17. SP

      Where'd, where'd you get these people? You, you tweeted it out?

    18. SP

      Just the tweet. That's it. Only that. It's all tech guys. Like, it's that guy AJ, uh, who owns, uh, the, the, the pet-

    19. SP

      Yep

    20. SP

      ... business. And then it's Nathan Barry. It's Marshall Haas. I, there's, there's guys in there that, I've met guys that are, like, billionaires, like, who have sold... or rather, they've sold companies for a billion dollars. I met one guy who's making half a million a month in profit. He's paying himself $6M a year off of his, uh-

    21. SP

      Wow

    22. SP

      ... handful of, uh-

    23. SP

      Nice.

    24. SP

      Uh, yeah, there's another guy in there who owns $50M worth of them. It's crazy. I'm learning all this in this [laughs] fucking group. It's amazing. So you're gonna have to browse through that. And I'll tell you some more interesting stuff about it.

    25. SP

      Yeah. All right, we'll, we'll start with that one next time. Um-

    26. SP

      Does that interest you?

    27. SP

      Dude, of course it interests me. Yeah, that's great. Um-

    28. SP

      It's crazy. Who would've thought about, about, about short-term rentals and how they're crushing it?

    29. SP

      It, it hits the highest level of interesting me, which is where you say, "What am I doing with my life? Why don't I do that?" All right, you raise your qu- qu- question your own life is the-

    30. SP

      Well-

  6. 59:15 – 1:03:22

    Steady.capital

    1. SP

      you don't need to, quote, "be doing it." You just need to have done it. And there is a world where you not quite set it and forget it, but, like, you just, like, y- it's not like you need to do shit all the time to it.

    2. SP

      Right.

    3. SP

      And so I would say, like, one of the criticisms, not a criticism, but the one, uh, my feedback for Shaan and how Shaan should, like, evolve maybe is to sometimes invest in some of these a little bit more boring, stable-

    4. SP

      Right

    5. SP

      ... things, at least just a tiny portion of your, of your money. And, like, this is, like, a really int- interesting asset class.

    6. SP

      Have I told you about Steady?

    7. SP

      No.

    8. SP

      This is sweet. I think you'll like it. So I, uh, I, actually, I think the website is cool. Steady, I wanna say it's steady.capital or steadycapital.com. One second, let me pull it up.

    9. SP

      Steady, if I just type in Steady Capital-

    10. SP

      Okay, do steady.capital, S-T-E-A-D-Y.capital.

    11. SP

      How do most... Uh, okay, here it is. Yeah.

    12. SP

      Tell me what just, tell me what you see.

    13. SP

      It's a, it's a black screen, and it says, "How do most millionaires build their wealth? 90% of millionaires invest in real estate. Steady lets you earn passive income from real estate for $100." Okay.

    14. SP

      And then-

    15. SP

      And you invest in c- c... Okay, so, "Steady is a web dashboard for retail investors to buy shares of income-generating commercial real estate, commercial real estate. Make investments and see your financial re- reports in our dashboard, and get monthly deposits from your investments directly to your bank account."

    16. SP

      It's, yes.

    17. SP

      "We do not offer high-adrenaline investments."

    18. SP

      This is the part I wanted you to read, yeah.

    19. SP

      "We do not offer high..." This is, this is really good copy. "We do not offer high-adrenaline investments. We don't have an app designed to keep your eyes glued to your phone. We pursue steady returns over hype. We are the tortoise in a race full of hares."

    20. SP

      So good.

    21. SP

      Wonderful. Wonderful.

    22. SP

      So good. So I r-

    23. SP

      Who owns this?

    24. SP

      So I read this. So this guy I used to play pickup basketball with, or he was on my, like, intramural basketball team. He, this guy Dylan, he created this company. And I just kinda saw his Twitter, and I was like, "Oh, what's that guy Dylan up to?" Like, and, and I didn't even know he's a startup guy. Like, he, he's just some dude we used to play ball with. And, um, it has, like, Steady Capital. What's that? And I read this landing page, and I was like, "Dude, what is this? I gotta invest." Literally, so I invested in both his company as well as I started putting my money into Steady. This is why-

    25. SP

      Whoa, you invested in Steady?

    26. SP

      Yeah.

    27. SP

      This-

    28. SP

      'Cause I was like, "Dude, this, this m- this is what I want." I was like, "I want to own... I want to have real estate re- uh, income coming in, but I don't wanna do the work of, like, going and finding a property, diligencing it, underwriting it, taking out a loan for myself, buying the property, managing the property," all that good stuff. So what these guys do is they basically handpick s- um, sponsors. So they'll have, like, um, guys who have a good track record in commercial real estate. Commercial real estate, they'll be like, "Oh, this guy buys warehouses in the middle of Texas." Um, and they basically diligence the properties for you, and then all you do... So what I do, I just set it auto invest. So it's a... I just say $5,000 a month just as, as a starting point. I was like, "I'm gonna invest five grand a month into commercial real estate. Cool. Over the... This year I'll have 60 grand put into this." And then it just shows me, it's like, "Cool, you're gonna be... You're gonna break even in 18 months, but you're gonna get your first check next month." And, um, the... You know, the... Basically what they do is they go to that sponsor. They say, "Hey, you know, you're gonna raise money for this deal anyways. Give us half a million bucks. We have this cadre of investors. We come in as one line item on your thing and we become an investor, and then you just... Like, we... Our investors want passive income through real estate investing." And he's like, he's trying to do, like, the Robinhood model where it's like Robinhood made it where there was no fee. You could invest for a very small amount of money. So it's like normally real estate has pretty high barriers to entry for knowledge as well as the amount of money you have to put in. So his mission is like, "I wanna make real estate as, uh, you know, investable for even $100." And even $100, if you're earning 8%, [laughs] great, you'll earn $8 of passive income. And if you get-

    29. SP

      Is this thing gonna be big, you think? It looks cool.

    30. SP

      I think it's a really hard business to do 'cause, you know, you have to... It's like a two-sided market. You have to have really-

  7. 1:03:22 – 1:18:50

    American Kingpin

    1. SP

      something that's gonna generate 8 to 10% a year, or 8 to 15% a year and, um, cool. Like, that's doable. That's not... That doesn't take a miracle. So I really like Steady. Uh, I think there's currently a wait list or whatever. People have to, like, do a thing for that.

    2. SP

      Dude, I just signed up for it. It looks sick.

    3. SP

      I'll, I'll email the guy to get you in. If people wanna do it, they should, they should go do it. I think this is real- I think this is really good for people. Uh, like, I've had, I've had multiple people ask to invest in my startup fund and I just say no. I'm like, "If you're not already wealthy, don't do this." 'Cause this... Don't use this as the way to get wealthy. You have much smarter paths to get there. If you already ha- if you're already, you know, a multimillionaire, cool. I... You should do this then to get some exposure to startups. But I think for most people, getting exposure to passive income real estate is a much better place to, to build wealth if you're not already wealthy through your business or what-

    4. SP

      Dude, this is a, this is a good episode.

    5. SP

      Uh, cool. I-

    6. SP

      I'm, I'm, I'm interested in Steady.

    7. SP

      I, I have a whole bunch of other topics still, so I'll, I'll save those for Wednesday. I appreciate you holding down the fort while I was, uh, down and out.

    8. SP

      It was hard. It was hard. I think, like, c- I had to do it with Ben, and Ben's great and, but I had to... And then I did it with Noah, and Noah's great. But you and I are... I mean, you're talented, which I talk about all the time. You and I together are talented, and it was very hard with... It was way harder without... It was work.

    9. SP

      I love to hear it. I love to be needed. [laughs]

    10. SP

      It, it was work. Dude, it was work. And, like, I thought... There's been times where I'm like, "Oh, fuck, I could just... I could handle this." It was work. It was, it w- like, I felt like I was working.

    11. SP

      By the way, if people haven't listened to the episode you did with Ben on the Silk Road, it's on our feed. It's a special... I think it's called Special Episode Silk Road. I don't know what it's called.

    12. SP

      Yeah.

    13. SP

      Go listen to that. I listened to that while I was sick. I fucking loved it.

    14. SP

      Yes.

    15. SP

      Uh, 'cause I've been meaning to read American Kingpin for so long. You told me it was so good, and I'm just, like, backed up. I'm just not reading it and, uh, so listening to that gave me my fix and it, it's like, you know, the best kind of Netflix shows where after it's done you then go down the rabbit hole and research more for, like, an hour on your phone in the middle of the night under the covers. Like, that's what I was doing about the Silk Road afterward.

    16. SP

      So dude, dude, that one, I think we were prepared for 45 minutes. It wasn't a lot. But we were both so fascinated by that topic and I think you... Something happened where you weren't able to come and-

    17. SP

      Right

    18. SP

      ... we found last minute and we're like, "Let's just do this, Ben."

    19. SP

      Yeah.

    20. SP

      And so we're gonna do another one on, uh, a guy called Ma- I forget the... It, there's another version. There's another, like, juicy one, but, uh, I just bought the book. I'm gonna go read it and, like, do it. That's... Those episodes were fun.

    21. SP

      Yeah.

    22. SP

      And Ben's really good at that stuff.

    23. SP

      Yeah, exactly. And you guys play off each other really well. The one thing I really wanted to know, 'cause I'll... while you're here I'll get you, how did they catch him? So you, you had said, like, basically they traced his, uh... You had said, okay, he had, he w- he had originally posted on this forum saying-

    24. SP

      Ah, yeah. So-

    25. SP

      "Hey, has anybody seen this thing?" And then also that, um, [tsks] that they c- you know, caught him in the library right down the street from you. So I got those bits, but I wanted to know, like-

    26. SP

      Yeah, how they know it was him.

    27. SP

      Yeah. And, um, yeah, like, I think there was a bunch of details about, like, the investigation, like, that, the, like, cop chase basically. Uh-

    28. SP

      Yeah. So basically what-

    29. SP

      Was there more there?

    30. SP

      It w- you know, it's so funny. There's this episode of South Park where they're trying to, like, track this terrorist, and the boys are like, "Dude, just, like, do a reverse Google search, and, like, like, just use Google." And that's what they did. And so the very first post ever about the Silk Road was written from a username, and that same username posted a few weeks prior to Stack Overflow saying, "I'm building a website that is trying to do this."

Episode duration: 1:13:05

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