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CHAPTERS
- 0:00 – 1:03
A $10K/Month Question and Shaan's Productized Service Answer
Shaan relays a DM from a follower who wants $10,000 a month in passive income and asks which path is best. Shaan says a job would likely get there, but without one he would do a productized service.
- •A follower said he would do whatever Shaan's next sentence told him
- •He was weighing a newsletter, e-commerce, or something else
- •Shaan thinks all of those are hard ways to reach $10K a month
- •Shaan's suggestion is a productized service
- 1:03 – 6:20
Upgrading the Podcast Setup and the Webcam Course Idea
Sam says someone will set up a two-camera rig at both their homes, and Shaan talks about wanting a nicer recording space. Shaan admires an on-demand course about improving your webcam and jokes about copying it.
- •A two-camera setup is planned for both hosts' houses
- •Shaan mentions renting a recording venue through Peerspace for $75 an hour
- •Sam jokes that Shaan once recorded with one AirPod
- •Shaan wants to build a competing webcam before-and-after course
- •Shaan says your webcam is the new face and compares hair to half your face
- 6:20 – 10:14
The Listener Couple Who Met Through MFM
Sam shares a tweet thread about a couple who met after she replied to Shaan's personal chef tweet and he messaged her about it. They bonded over MFM and are now getting married. The hosts joke about a tagline and a listener date night, then ask Ben about his own meeting with his wife.
- •She replied to Shaan's tweet about wanting a personal chef
- •A DM conversation led to calls and a flight to Europe
- •The couple are getting married after about a year
- •Ben says he was set up on a blind date by his company's CEO
- 10:14 – 14:13
The 38-Year-Old Personal Injury Lawyer on fatFIRE
Sam explains the fatFIRE subreddit and describes a 38-year-old personal injury lawyer who posts his income and net worth. The lawyer left big law, built his own practice, and now earns millions a year. Sam suggests a Gym Launch-style service for personal injury attorneys.
- •fatFIRE is about retiring early while still living lavishly
- •The lawyer went from moonlighting for friends to a large practice
- •His reported income grew from $300K to millions per year
- •He has about five attorneys and 300 cases a year, and lacks a CRM
- •Sam suggests copying Alex Hormozi's Gym Launch model for these attorneys
- 14:13 – 19:58
Digital Marketing Arbitrage for Offline Businesses
Shaan reacts to the lawyer's income and describes his father-in-law's senior living business, which does no digital marketing. They discuss lead-gen sites, and Shaan sees an opening for helping businesses that don't know digital marketing.
- •The lawyer says he does no marketing and relies on referrals
- •Shaan's father-in-law buys and expands senior living facilities and uses a management company
- •The father-in-law gets clients through hospital networking and doesn't advertise
- •Sam knew someone who sold leads for about $200 each
- •Shaan sees an arbitrage in injury lawyers, senior living, and pool companies that don't know digital marketing
- 19:58 – 23:23
Shaan's Service Business Playbook for Reaching $10K
Shaan returns to the follower's question and explains how to pick a niche service. He describes attracting clients with content that breaks down what works. Sam says he dislikes the question because it lacks context.
- •Pick one business niche and help it make more money
- •Examples include email marketing, lead gen, and conversion optimization
- •Post breakdowns of what works on e-commerce sites to build credibility
- •Shaan says this could reach 10-30K a month in profit
- •Sam says advice requires knowing a person's attributes
- 23:23 – 30:11
Passionflix and Sam's Romance Novel Experiments
Sam brings up Passionflix, a romance-on-demand service owned by Elon Musk's sister. He tells the story of his stunt at The Hustle and a later Short but Romantic test with Ramon.
- •Passionflix offers romance on demand for about $6 a month
- •Sam copied a Kindle book scheme for The Hustle's first article, using romance as the category
- •Harlequin called them and asked them to take the book down
- •The Short but Romantic site sold a serialized story subscription
- •The site made about $500 in 12 hours, but neither founder cared about the topic
- 30:11 – 38:39
Ramon Van Meer: The Cup Salesman
Shaan and Sam tell stories about their friend Ramon, who sold a soap opera blog for $10 million and later ran a wiener dog ramp business. They describe his unconventional style and his Ironman finish.
- •Ramon used Facebook page likes and AdSense in an arbitrage and built a soap opera spoiler site
- •He sold the site for $10 million without investment
- •He tells Shaan he would sell anything, even a plastic cup
- •His dog ramp business was heading toward $7 million in sales
- •Sam describes Ramon finishing last at an Ironman with almost no training
- 38:39 – 45:05
Ghost: A Marketplace for Excess Retail Inventory
Shaan presents Ghost, a startup that connects retailers with liquidators to clear excess inventory privately. He explains the post-COVID inventory glut behind it. Sam first doubts it is a marketplace, then says he's in.
- •Supply chain disruption and over-ordering created excess inventory
- •A VC report warned of an inventory apocalypse
- •Ghost lets retailers sell excess stock to liquidators without public discounting
- •Its site says "We make your inventory disappear"
- •Shaan compares it to Faire and thinks it could be a multi-billion dollar marketplace
- 45:05 – 52:21
Neutral: A Costco-Style Membership for Clothing Basics
Shaan pitches a self-described bad idea, a membership clothing company that sells basics at factory cost plus a small markup. Sam says people would want it but he doubts he could pull it off. They discuss Brandless, Italic, and tee brands.
- •Shaan proposes a brandless basics company called Neutral with a membership fee
- •Shirts could sell for $8-9 because they strip out brand and status costs
- •Brandless failed with a similar model for home goods
- •Sam asks whether people want it and whether he can pull it off, and worries about SKUs and member acquisition
- •Shaan thinks it is better than 99% of e-commerce ideas because of subscription revenue and universal demand
- 52:21 – 56:38
Dogs, Tattoos, and Wrapping Up
The conversation drifts into Shaan's spoiled dog, Sam's plan to tattoo his pit bull's face, and a joke about Ben as their moral compass. Sam then closes the episode.
- •Shaan says he has dog ramps because his dog is tiny
- •His dog eats only cottage cheese and drinks from his hand
- •Sam plans a pit bull tattoo
- •They joke that Ben keeps them on the straight and narrow
