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60 min read · 12,441 words- 0:00 – 0:24
Intro
- SPShaan Puri
All right, let's do this.
- SPSam Parr
All right.
- SPShaan Puri
What, uh, what topics you got today?
- SPSam Parr
I've got a Billy of the Week. [upbeat music] A million dollars isn't cool. You know what's cool? A billion dollars. All right, so I'm gonna tell you some facts about this Billy of the Week, and I want you to see if you can guess who this person is. All right?
- SPShaan Puri
Okay, I'm game.
- 0:24 – 10:07
Billy of the week: Bernard Arnault
- SPSam Parr
So Steve Jobs appro- So one, one time, Steve Jobs approached him, uh, on advice about designing the Apple stores. And when they discussed each of their products, Steve said to this guy, "I'm not sure if the iPhone is gonna be very popular in 20 years, but I'm certain that your products are definitely going to be popular."
- SPShaan Puri
Hmm.
- SPSam Parr
So that's one interesting thing about him.
- SPShaan Puri
In- intriguing, okay.
- SPSam Parr
He's had multiple tennis matches with, with Roger Federer. He lives in 150-year-old castle. And last year, his company did 84 billion in revenue and 22 billion in operating profits. And, this might give it away, this year his company was the fourth-largest company in the world, and oftentimes he's number one on the richest person in the world.
- SPShaan Puri
The Louis Vuitton guy.
- SPSam Parr
The Louis Vuitton guy. [upbeat music]
- SPShaan Puri
What's his name? Rene or something?
- SPSam Parr
I don't know how his, how to say his name because it's French.
- SPShaan Puri
[laughs]
- SPSam Parr
We're gonna call him Bernie. But, uh, it's, uh- [laughs]
- SPShaan Puri
[laughs]
- SPSam Parr
... it's Bernard Arnault. Uh, I don't know if the T's silent.
- SPShaan Puri
[laughs]
- SPSam Parr
[laughs] Sorry, but-
- SPShaan Puri
It's, it's usually not a hard T, but we're gonna go with that. [laughs]
- SPSam Parr
[laughs] Yeah. Is that a hard T-
- SPShaan Puri
Yeah
- SPSam Parr
... or is that a soft T? I, I don't know.
- SPShaan Puri
Bern- Bernie Arnie, you are the man.
- SPSam Parr
[laughs] Yeah.
- SPShaan Puri
Uh, so, so Steve Jobs really went to this guy, huh?
- SPSam Parr
Dude, yeah. And a lot of people really respect this guy. So I'll, I'll, like, give you a little bit about his background, but some facts about him. So he owns 46% ... So the Louis Vuitton empire, it's called LVMH. So it's a multinational luxury goods conglomerate deal. Market cap of 430 billion. Oftentimes him, Elon, and, like, Bezos go back and forth. Um, but he's kind of the odd man out because he's not, like... He, like, dresses really nice, and he, like, looks as, like, a-
- SPShaan Puri
Right
- SPSam Parr
... someone who owns Louis Vuitton would look. He, like, has this black turtleneck and the nice sports jacket. But he's been called the, um, [smacks lip] uh... Well, I believe it's, like, the, the, the, uh, the wolf in cashmere sweaters or something like that because he's, like, he's pretty ruthless, but he, like, dresses nice. But, um, uh, yeah, I'll tell you a little bit about him. So at 21... The, it's kind of an interesting background. So-
- SPShaan Puri
They call you the denim fox, right?
- SPSam Parr
The denim fox. Yeah. [laughs]
- SPShaan Puri
[laughs]
- SPSam Parr
Yeah. I wish. [laughs]
- SPShaan Puri
The j- the jort juggernaut is what they call you. [laughs]
- 10:07 – 15:07
Working with people you've never met
- SPSam Parr
normal for me, and it's probably normal for a bunch of our friends. So I was thinking about this. We, we... I have this new re- researcher that you're trying to steal from me a little bit.
- SPShaan Puri
[laughs]
- SPSam Parr
Um, and he, I met him through a friend of a friend, but it all started on Twitter, in the Twitter DMs. And without talking to this person, like, uh, uh, whether phone or, or Zoom or whatever, meeting in person, we just, like, text and we hire them, and we do a business exchange. And, like, you put a lot of trust in one another. And I've realized I've done this, like, 20 times-
- SPShaan Puri
[laughs]
- SPSam Parr
... where some of, like, my best coworkers and best, uh, some of my best friends, in fact, it just started, like, through internet culture and we very rarely exchange words, and we've done, like, some relatively big business together where we're, like, exchanging tens of thousands of dollars a month, or we've invested in one another's companies or whatever. Even... So I've done it with the partner of my latest company, uh, Joe. We basically were Facebook friends.
- SPShaan Puri
Have you ever met-
- SPSam Parr
I've done... Yeah, maybe only, like, six times. Um, but, like, we knew each other for, like, five years before we really, uh, like, talked a lot in person. I've done it with this guy Diego, who, uh, I'm helping him with his agency business. Um-
- SPShaan Puri
I, by the way, I heard a funny story from, about you on this. So, uh, somebody who's worked with you goes, "Yeah, Sam gave me the login to his Instagram," or something like that, or to LinkedIn. I don't know what it was. And what is it that you requested back from this internet stranger, Sam? [laughs]
- SPSam Parr
I asked for his Social Security number. I asked for his girlfriend's Social Security number.
- SPShaan Puri
[laughs]
- SPSam Parr
I asked for, uh, a picture ID of both him and his girlfriend, and a utility bill so I knew exactly where he lived. [laughs]
- SPShaan Puri
[laughs] The Sam Parr school of background checks.
- SPSam Parr
[laughs]
- SPShaan Puri
Like, dude, what, what is your plan? Okay, let's say... What is he gonna do? All right, let's say he p- he posts something or changes the password. What are you gonna do with his utility bill and his Social Security number? What is your, what is your revenge?
- SPSam Parr
Well, I don't know. But I know it's scary enough that if someone has that-
- SPShaan Puri
[laughs]
- SPSam Parr
... I, I don't know, sign them up for a credit card. I would, I would show up to his house, for sure. I would show up to his house.
- SPShaan Puri
I'm gonna commit a crime. [laughs]
- SPSam Parr
Yeah, I, I don't know. But, uh, I don't know, maybe it's, like, scary enough that it worked. But have you done this? Have you, like, done business with a bunch of, uh, n- it's not anonymous people, 'cause you actually get to know them, but internet.
- SPShaan Puri
Totally.
- SPSam Parr
It's like a weird internet thing.
- SPShaan Puri
Totally, totally. That's, like, very normal now at this point, which is strange. It shouldn't f- it almost feels like it shouldn't be normal, but it is.
- SPSam Parr
I don't think it's normal for most people.
- SPShaan Puri
It, I mean, it just seems natural. It's, yeah, I feel like I know these people. I see their writing or I hear their podcasts or they, they email me a bunch of times and we go back and forth, and then they're in my Slack. And then su- sure enough, it's like, "Hey, you know, here's everything. Uh, h- here's the keys to the castle." And once you get that, then w- w- once you're working together or you're doing things together, that builds even more trust, and it just layers on. And then you meet them four years later and you're like, you see them in person, and then you're like, "Nice to meet you." Uh, uh, you know, you don't know what to say. It's like, "Nice to see your f- nice to see your body." [laughs] Like, that-
- SPSam Parr
Dude
- SPShaan Puri
... that's a really accurate way to say it [laughs]
- SPSam Parr
Yeah.
- SPShaan Puri
Nice t- nice to see your face finally. [laughs]
- SPSam Parr
Yeah, like, "Sick legs."
- SPShaan Puri
[laughs]
- 15:07 – 29:12
Chris Sparling
- SPShaan Puri
too. So did we talk about Chris, uh, Sparling on the podcast yet?
- SPSam Parr
Yeah, so, uh, we have this great friend named Andrew Wilkinson, who has maybe close to a billion-dollar empire, and Chris is his partner in crime.
- SPShaan Puri
And I had never met him until we went to that event in Vancouver for the show, and I had dinner-
- SPSam Parr
You guys are really similar. You guys are very similar.
- SPShaan Puri
Me and him?
- SPSam Parr
A little, uh, you have similar, some, some similar, uh, parts of you.
- SPShaan Puri
Yeah, yeah, for sure. Um, a couple of, couple of observations I would say about him. Um, I wanna, I want you to tell me if you, 'cause you've interacted with him, right? You've, you've met him?
- SPSam Parr
Only a couple times, but yeah, in, in, yeah.
- SPShaan Puri
And we're both very interested in these kinda, like, high performers, especially in this case it's a high performer who went and built their own island, and did, they won in their signature way. I think that- that's particularly what's interesting to us. Like, if somebody's just, like, I don't know, some VP at Google, I'm a lot less interested than somebody like Chris, who basically-
- SPSam Parr
Made their own path
- SPShaan Puri
... I think, I think h- uh, he, you know, Andrew met him when he was working at a bank. He was, like, a banker. Uh, not like a cool investment banker, but, like, a go to the bank, I need to write a check banker. And they started talking about cars, 'cause Andrew had drove up in a cool car, and, uh, they both nerded out about cars, and then they were like, "Okay, what's going on?" You know, "What, what do you need for your, you're getting, like, a line of credit or whatever for your business. What's your business?" Uh, Chris was like, "Yeah, I'm, like, studying to be, like, a CPA," or like, "I'm t- I'm about to get my, my license to be an accountant," or something like that. And, um, Andrew was like, "Hey, you wanna just leave here with me and, like, you know, work with me?" [laughs]
- SPSam Parr
[laughs]
- SPShaan Puri
And Ch- uh, you know, Chris tells the story-
- SPSam Parr
That actually happened at the bank?
- SPShaan Puri
Uh, he didn't say it like that, but he, you know, he offered him a job. He said, "You should come work with me." Uh, like, "I need help." Uh, he, at the time, Andrew just had Meta lab, his design agency. It was doing well, and, um, had gotten to maybe a couple million dollars a year of profit. Um, you know, uh, let's call it, I don't know, four or five years in, something like that. Uh, but so, so he hadn't started what became Tiny, which was acquiring a bunch of other internet companies. And so Chris tells this story. Here's the some of the things that I took away from this, uh, this, this meeting. So one interesting part of the story, he goes, "So my first day at work, I show up. Uh, Andrew's not there. I'm just, like, waiting at the door. And, um, 30 minutes go by, Andrew's not there. Andrew rolls up in a Uber with, like, you know, one AirPod hanging out of his ear or whatever, and he's got, he opens up the trunk, he takes out this giant box full of papers."
- SPSam Parr
Oh, no.
- SPShaan Puri
And he's like, he's like, "You're here. Okay, fantastic. Here's, uh, all of our papers for, like..." [laughs] You know, "Here's the business finances. Um, I gotta go to a meeting, and there's no office space for you, so I talked to my neighbor. They have room in their basement, so just go knock on the door, tell them you're with Andrew, and, like, there's a desk in their basement-
- SPSam Parr
[laughs]
- SPShaan Puri
... and, like, here's this box of papers."
- SPSam Parr
[laughs]
- SPShaan Puri
Then he's like, Andrew left, and then Chris was like, "Man, I made a huge mistake. Uh, who is this guy? What, what is happening here?"
- SPSam Parr
[laughs]
- SPShaan Puri
He goes, he knocks on the door. He's like, "Hey, um, do you have, like, a basement desk for me?" And they're like, "Yeah, yeah, come on in." [laughs] And they, like-
- SPSam Parr
It's like, when you see the guy with the hole in his boot, you know you're there. Make a right.
- SPShaan Puri
[laughs] The hole in his boot, exactly.
- SPSam Parr
[laughs]
- SPShaan Puri
He's like, "So that's how I started." And then I go, "Okay, so then that time he's just doing Meta lab, so what, how did this become Tiny?" And he goes, uh Well, we looked at the business, and the business was good. The business was generating revenues, generating profit. It was like, okay, well, like, what do we do with this profit? Um, what are we supposed to... You know, should we reinvest this in some way into the business? Like, can we grow? Could we... Should we hire people? He goes, "Oh, I don't know. What do all agencies do?" He goes, "Agencies hire a bunch of people, uh, and they buy fancy offices, and they put a basketball hoop in the office. Like, you know-
- SPSam Parr
Yeah
- SPShaan Puri
... they put a p- a play pit in the office." And he's like, "Yeah, that doesn't seem like a good idea. We should not do that." That's kind of the only thing they agreed on. L- let's not do that. They go, "Well, okay, we can't follow agencies to figure out what we should do. Like, you know, how should we think about this?" And they go, "Well, look, we're a business that has clients, and we have, you know, like, a service team, and then we have some profits." Like, we are a boring law firm. Let's just pretend we're a boring law firm. Uh, let's not try to be a cool agency. Let's be a boring law firm and not get too high on our own supply. Okay, so what, what could we do with, uh, these profits if we weren't gonna, like, try to just get flashier and flashier with the design agency? Um, and that's where they decided, let's buy a better business than our current business. So, like, let's buy a business that has recurring revenues, maybe that has less service orientation, is more a product, and let's use the profits from the service business to buy increasingly better businesses. So I th- I like that story, that frame. I, I enjoyed that.
- SPSam Parr
And, and what was the first thing that they bought? Was it Dribbble?
- 29:12 – 39:40
Are you learning the right lesson from this?
- SPShaan Puri
up fine, right? It's like, it's a story that doesn't have a lot of like... It's not like a meaningful story, it's an entertaining story. And, um, and so person's telling this story about like this business romp. So somebody was like gonna get rich, and then they like went, almost went broke, and then now they're okay, and like, you know, whatever happened. And he goes, and, and the, the takeaway was, you know, that, you know, that person f- they said, you know, yeah, they could've, they could've sold the top and made a bunch of money, but they said, you know, "Well, if I had done that, then I wouldn't have blah, blah, blah, blah." And he said something that has stuck with me, which he goes, "Do you think that's the right lesson to learn out of that?" [laughs]
- SPSam Parr
[laughs]
- SPShaan Puri
And he goes, he goes, "I wonder that sometimes." He goes, "People always talk about like how the lessons that they learned and-"
- SPSam Parr
Chris said this?
- SPShaan Puri
Chris. And he goes, um, he goes, "A question I f- often ask is like, is, is this person somebody who's learning the right lesson out of things?" [laughs] And I, and I thought it was so funny. Uh, it was like a blunt thing to say, a- and so I loved it already. The second thing was it's so true. I look around the people around me in life that I encounter, and very rarely, like if, if, like a lot of people have exper- go through experiences and think they learned a lesson, but if I was to measure like the hit rate of are they actually having the correct takeaway out of a situation, it's shockingly low. And I think that that is one of the greatest indicators of success is are you actually able to learn the correct lesson from your life experiences? Um, nobody's 100% on that, 'cause we all have weird things where we'll blame other people or we'll glorify ourselves and not realize that we just got lucky. We'll, we'll do weird things like that, but, um- I realized, oh, I wanna only be around and work with people and hire people who are high on this score. I don't really care how much experience you have, but if you don't take away the right lesson from the experiences you're going- that you have, uh, and that you're going to have, your rate of learning is just gonna, like, it- it- it'll be a different rate, or you'll just end up in some weird trajectory where you'll just do dumb shit 'cause you're taking away the wrong lessons from your life experiences. And I've, I just never heard somebody say that out loud, and it really stood out to me, and it's like, and now I see it everywhere.
- SPSam Parr
That's a, that's a really good question. I wonder if that is something that he came up with or, like, was inspired by. I mean, that's a hard thing to- that's a real unique, that's a really unique question.
- SPShaan Puri
Well, he said it kind of as an offhand comment. It w- this one wasn't one of his, like, frameworks or, like, go-tos. I could tell. It was just like, he literally just asked the question 'cause he was cur- 'cause it was so... He heard, like, it was kinda like s- you know, when somebody starts a sentence, and you kind of, your brain is trying to fill in the blank of the last thing they're gonna say, and then they say something totally different, and you're like, "That is not where I thought you were going with that." That's what happened in this story. It's like 90% of it kinda made sense, and then the last 10% at the conclusion was, like, some other weird conclusion, and he was like, "What? Is that the way... That was the conclusion? The, I feel like the conclusion should've been X, but you're saying their takeaway was Y. What?" Uh, and, and, and so I don't even think he really meant it that way or he really put that much weight into it, but that was my, my golden nugget of that dinner, was that one question. And, uh, and I can't s- I literally can't stop seeing it everywhere now. Like, my kid does something, my wife does something, I do something. And I, I tr- I started to think back. I was like, in what areas did I take away the wrong lesson? Like, I don't know. If you think back in your life, can you think of an example where if y- if you're honest with yourself, it's like, yeah, actually, I kinda learned the wrong... I, I kinda... Did I even learn the right lesson from that? Was that the right-
- SPSam Parr
Well-
- SPShaan Puri
... answer?
- SPSam Parr
There's a few things. Like, you know how that phrase, like, "fail fast"?
- SPShaan Puri
[laughs] Yeah.
- SPSam Parr
Like, I used to believe that that was cool, and then I'm like, I'd rather succeed fast.
- SPShaan Puri
[laughs]
- SPSam Parr
Like, uh [laughs] like it's a-
- SPShaan Puri
Hang on.
- SPSam Parr
Yeah. Like, I'd rather not fail, and, like, how could I succeed faster than I fail? And I remember thinking it, like, for years, I was thinking, "Well, it's okay. I tried something." And I'm like, but, like, if I'm a baseball player and I take lots of swings, but I don't get any hits, like, that's bad. That's not good. That's very bad.
- SPShaan Puri
Right.
- SPSam Parr
So the lesson here is I should swing and also have a high batting average, and I remember thinking, like, oh, just shots on goal. That's all, that's all that matters. But I'm like, no, I need a score, too. And so for years, like, I thought it was okay to fail 'cause I'd be like, "Oh, I'm, I'm failing fast. I'm moving fast. I'm breaking things."
- SPShaan Puri
[laughs]
- SPSam Parr
Whatever. And then I'm like, maybe I shouldn't break things, and I should actually, like, succeed fast. And I remember, like, that-
- SPShaan Puri
[laughs]
- SPSam Parr
Like, it changed, like, five years ago.
- SPShaan Puri
Yeah. [laughs] Yeah, totally.
- SPSam Parr
[laughs]
- SPShaan Puri
Uh, [laughs] yeah, I can think of a bunch of examples in my life where I've, I've, I think, messed that up. But now-
- SPSam Parr
Did, did you, um-
- SPShaan Puri
... going forward, that's not the case.
- SPSam Parr
Did you learn the li- the right lesson when you got roasted by some people for posting your private chef? Dude, you posted this picture of this nice-looking food-
- SPShaan Puri
[laughs]
- SPSam Parr
... and people are like, "Dude, your blood glucose is gonna spike, and you're gonna be so unproductive because you're eating rice." Uh, I thought that was pretty funny. All the, all, some of the hate you got.
- 39:40 – 45:11
Who generates more ideas? Sam or Shaan?
- SPSam Parr
thing. But yeah.
- SPShaan Puri
Why do you think it is that I generate so many more ideas than you? Let's go, let's... It, it... Did your mommy not love you?
- SPSam Parr
Do you-
- SPShaan Puri
Or your daddy not love you? [laughs]
- SPSam Parr
If we look at the three years that we've done this, I think it ebbs and flows. I think that each person goes on a-
- SPShaan Puri
No chance, dude.
- SPSam Parr
Dude, each person goes on a three-month, like, run.
- SPShaan Puri
[laughs] Period?
- SPSam Parr
Dude, 100%. I think you talk more, but I don't think that-
- SPShaan Puri
[laughs]
- SPSam Parr
[laughs] I don't think that you necessarily bring more topics.
- SPShaan Puri
Right. Right. Uh-
- SPSam Parr
I think that when I was selling-
- SPShaan Puri
I'll let you believe that
- SPSam Parr
... what, what, what-
- SPShaan Puri
But... [laughs]
- SPSam Parr
[laughs] Thanks for your permission. When I was selling The Hustle, you carried me. When you were selling Milk Road, my shoulders got tired.
- SPShaan Puri
[laughs]
- SPSam Parr
That's all I'm gonna say. [laughs]
- SPShaan Puri
These delts weren't, weren't gonna come from nothing.
- SPSam Parr
Yeah.
- SPShaan Puri
These are Milk Road delts.
- SPSam Parr
Yeah. [laughs] That's all I'm gonna say. So I think it ebbs and flows.
- SPShaan Puri
There was a, there's a guy who basically took every idea from the podcast and put it in a database. This is how I know I win, because he took every idea from the podcast and to- put it in a database, and he said it was 75% me, 25% you. But that's specifically on ideas, not topics.
- SPSam Parr
But that's maybe ideas.
- SPShaan Puri
Yeah.
- SPSam Parr
Yes. Like, this Bernie guy, that's not an idea.
- SPShaan Puri
Right.
- SPSam Parr
But come on, that's, that, that's, that's a 7 out of 10.
- SPShaan Puri
You're definitely, you're definitely the king of the Billionaire of the Week. I think, uh, you somehow know a bunch of these old ass motherfuckers in different spaces and, uh, and you, you f- you find these guys. I don't know how you find these guys or how you think of these different people.
- 45:11 – 54:06
Shaan's DTC idea
- SPSam Parr
works.
- SPShaan Puri
So I, um, so I bought this domain, drinkguts.com.
- SPSam Parr
Great.
- SPShaan Puri
And I have this idea for this brand called Guts, and Guts is basically a drink that, uh, that you drink for... Uh, it's like pro- it's like a protein powder and you drink it for gut health. And, um, it helps with digestion, so a lot of people who are either constipated or going to the bathroom all the time. Uh, it helps with weight loss, it helps with, uh, sugar control, it helps with those, those sorts of things. Um, so yeah. So I think I'm gonna create this brand, and I just need an amazing marketing CEO, and so I'm looking for that. Um-
- SPSam Parr
Have you, um, have you heard of Olipop?
- SPShaan Puri
Uh, I've heard of Olipop. I've drank an Olipop before, yeah.
- SPSam Parr
So Olipop is basically, it looks like a soda or a seltzer. It looks exactly like this. I'm drinking Spin- Spin Thrift right now. It's just like water with a little bit of fruit in it. It looks just like that, except it says, like, probiotic on the can.
- SPShaan Puri
Yes.
- SPSam Parr
Which always turns me off, by the way. I'm like, "Nah, I don't want that weird stuff."
- SPShaan Puri
Oh, dude, turns me on. Probiotic? Dude, you know.
- SPSam Parr
No.
- SPShaan Puri
Who's antibiotic? You? [laughs]
- SPSam Parr
[laughs] Dude, I'm antibiotic. I'm not probiotic. [laughs] I'm neutral on the biotics at least, but I'm definitely not pro. But, uh, you know how big they are?
- SPShaan Puri
How do you feel about oxidants? You anti?
- SPSam Parr
Oxidants? [laughs]
- SPShaan Puri
Or are you pro-oxidant? [laughs]
- SPSam Parr
[laughs] Dude, I'm... What does Michael Scott say? He goes, "I wouldn't say I'm superstitious, but I am a little stitious."
- SPShaan Puri
[laughs]
- SPSam Parr
Uh, [laughs] uh, Olipop, do you know how big they are?
- SPShaan Puri
I think they're huge, dude. I see them in every grocery store.
- SPSam Parr
100 million plus, and they're doing a very smart thing.
- SPShaan Puri
There's a new one, by the way, called Poopi or Poppy. You seen this one?
- SPSam Parr
No. What's Poppy?
- SPShaan Puri
It's like an even more, uh, it's like a gut health soda or like a, um, probiotic, like, LaCroix, and uh, I see that one popping up at Whole Foods now.
- SPSam Parr
Dude, when I think probiotics, I think diarrhea. Like, you're gonna do something to my poop. Like-
- SPShaan Puri
Yeah, so that-
- SPSam Parr
You're gonna-
- SPShaan Puri
I think that's where the branding opportunities come in, uh, to, to, to fix that. Um-
- SPSam Parr
Guts doesn't exactly help your cause here.
- SPShaan Puri
I know, but I think it's a loud, um, splashy name that can be almost, like, so bad it's good. And, uh, I don't think it's very trademarkable. I think that's the, the, the problem with it. But I kinda wanna work with a designer just to make a fake DTC, like, packaging of this. I kinda wanna crowdsource this idea through MFM. So basically I'm like, let's find a marketing CEO through this. I have, I have a guy in mind. Um, let's get somebody who's a design agency. Like, let's make the packaging for fun and, uh, and see what we could do. Somebody who's like a supply chain guy. Let's go find the formulation lab.
Episode duration: 54:06
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Transcript of episode BY9aV17eGxs
