This Husband & Wife Built A Billion Dollar Media Empire (#441)

Shaan Puri 0:00 Their TV show got canceled, but Ma- but Discovery gives them a whole network. Discovery's like, "Yo, we're gonna make the Magnolia Network all around you guys, and you guys are gonna create, like, hundreds of hours of, of, like, TV that's fixer upper content, cooking content, gardening content. Like, all the, like, house shit," right? And now they've built this empire. The, the, kinda the, the bottom line, the whole, the, the headline of this story is this couple in a b- in a span of about 10 years has built a billion dollar brand around themselves. So-

Sam Parr 0:31 It's that big?

Shaan Puri 0:31 It's that big. [upbeat music]

Sam Parr 0:47 All right. [laughs]

Shaan Puri 0:48 [laughs]

Sam Parr 0:48 What, what's up?

Shaan Puri 0:49 I hope they keep in what just happened. [laughs] So before we hit record, it's like five, four, three, two, one, and Sam, on three, takes out a drink out of nowhere at three seconds left and just chugs it, like tilts up. Not only just tilted up, squeezes the bottle like it's a-

Sam Parr 1:06 [laughs]

Shaan Puri 1:06 ... it's a Kool-Aid or, like, a Capri Sun or something.

Sam Parr 1:09 [laughs]

Shaan Puri 1:09 And just chugs some carbonated drink. And then it goes to one, and then he puts up the one s- symbol like, "Hold on." Looks to the side, burps, flexes, recenters himself-

Sam Parr 1:21 [laughs]

Shaan Puri 1:21 ... and is ready for the podcast. That was elite. That was an elite-

Sam Parr 1:25 [laughs]

Shaan Puri 1:25 ... prep for a podcast.

Sam Parr 1:28 Dude, I'm on top of it. I drink so many beverages. And, uh, we had this Fast Company article written about, uh, the Hampton launch, and the reporter in, like, the first paragraph called out how I left the interview to grab a root beer and I came back.

Shaan Puri 1:40 [laughs] Yeah. He skimmed the foam off the root beer like it was a Guinness. [laughs]

Sam Parr 1:48 [laughs]

Shaan Puri 1:50 And then, and then finished it. Held up the-

Sam Parr 1:51 And then did like

Shaan Puri 1:52 ... held up the one second sign to my lips, told me to shush as he, uh, as he drank his root beer-

Sam Parr 1:57 [laughs]

Shaan Puri 1:58 ... during the interview.

Sam Parr 1:59 You know how men drink, like, IPAs and crap and then they look at the glass after they take a drink and try to analyze it?

Shaan Puri 2:04 [laughs]

Sam Parr 2:04 That's basically what I do with my Coke Zero.

Shaan Puri 2:06 Dude, you should, you gotta have more weird quirks, 'cause, like, you can't really be a billionaire founder if you're not super weird. So, you know, y- you gotta start picking up some things like, you know, oh, he only wears, you know, uh, open-toed sandals with socks and, like, [laughs] you know, he wears, uh, shorts with, you know, EMF protection on his pockets 'cause he's worried about radiation. And, uh, what, what are the other weird things that you can do?

Sam Parr 2:32 Well, I had, um, I had carbonated water on tap for a while. That was pretty awesome.

Shaan Puri 2:36 [laughs]

Sam Parr 2:36 Uh, like, I, I, like, only drink carbonated water, no normal water. But do you have any-

Shaan Puri 2:40 Only sleeps during full moons. [laughs]

Sam Parr 2:42 Do you have, uh...

Sam Parr 2:43 You don't have any eccentricities, do you?

Shaan Puri 2:45 No, that's why I'm broke, dude. I need, I need some of these before... You know, otherwise, uh, how can I be, how can I be the r- weird rich billionaire I'm trying to be?

Sam Parr 2:54 We have, uh, Shaan and I have these friends, I won't name who they are, but they're, they're young guys. And the minute that they got, like, a mild amount of success, like maybe 500,000 in revenue, they clearly had read, like, Naval's book on, like, charging by time or something like that.

Shaan Puri 3:12 [laughs]

Sam Parr 3:12 And then they sent all of their clients, it's a client services business, saying, "We don't do meetings anymore." And, uh, that-

Shaan Puri 3:20 [laughs]

Sam Parr 3:21 They were leaning into that eccentricity thing, and I wanted to tell them, "You guys are doing great, but you're not there yet. You're not successful enough."

Shaan Puri 3:27 And their, and their biggest customer dropped them immediately. [laughs]

Sam Parr 3:30 Yeah.

Shaan Puri 3:30 It was like, oh.

Sam Parr 3:32 Yeah.

Shaan Puri 3:32 Well, we kinda needed to meet to talk about the... I gu- Okay, well, I guess we'll just find another vendor. [laughs]

Sam Parr 3:38 [laughs] Yeah. I wanted to tell him, like, "It's great. I love the attitude."

Shaan Puri 3:42 He also, you know, showed up to meetings with his shirt off, and it was just like, well, that's cool. It's one way.

Sam Parr 3:48 Yeah.

Shaan Puri 3:48 It's one way to wear your shirt. [laughs]

Sam Parr 3:50 That, that, that, that's not the way that that particular client was willing to do it-

Shaan Puri 3:53 [laughs]

Sam Parr 3:54 ... so it's no longer their client, but that is a way.

Shaan Puri 3:56 Right.

Sam Parr 3:56 Yeah, that is definitely a way.

Shaan Puri 3:56 But they do have a nipple policy, unfortunately. [laughs]

Sam Parr 3:59 [laughs] Yeah, they're not on board with the Free The Nip campaign, unfortunately.

Shaan Puri 4:04 [laughs] Yeah. Oh, we forgot to shout out we're doing a live pod.

Sam Parr 4:08 April 29th, that's a Saturday. If you live in Austin or if you wanna fly in, Shaan and I, along with MFM guest Andrew Wilkinson, are doing a live pod. So if you go to mfmpod.com, you'll see the details and you'll see tickets. Uh, we're gonna do a live pod. We did this in Vancouver a couple months ago. It sold out. This one's gonna sell out as well, so if you're interested in hanging out with Shaan, me, Andrew Wilkinson, as well as five, 600 other guests and fans of MFM, we're gonna be there. So check it out, mfmpod.com, and you'll see the, the banner up top where you can check out tickets. [upbeat music] Um, dude, we

Sam Parr 4:45 have a bunch of stuff. You have Chip and Joanna Gaines on there today.

Shaan Puri 4:48 Yeah.

Sam Parr 4:48 And I went to Waco this weekend, where they are from.

Shaan Puri 4:51 Oh, no way.

Sam Parr 4:52 Uh, and, like, s- saw some of their houses, yeah.

Shaan Puri 4:54 That's crazy. Okay, so you might know more about this than I do. Okay, so let me tee it up and then you tell me what you know about these people. So here's my, my trail of events, and, uh, I'll put the disclaimer out there right now, if you actually know about them, that this is gonna all sound very elementary. This is gonna sound very, very beginner, because I was a complete beginner about, like, who are these people? I'm walking around in Target-

Sam Parr 5:15 Just, like, for the listener though, Shaan doesn't know, like, I, I told him what Coldplay was last week. Like, he didn't know-

Shaan Puri 5:21 [laughs]

Sam Parr 5:21 He thought that was, like, baseball in the wintertime. He didn't know anything about, like, pop culture.

Shaan Puri 5:24 [laughs]

Sam Parr 5:25 So this is you learning out loud.

Shaan Puri 5:27 Yeah, exactly. Like, uh, I, I still use a flip phone. So I w- I, I left my house, I go to Target, and inside Target, there's this one section that my wife always goes into, and it's the only section in Target that looks like this, where there's a giant picture of this happy white couple, and it's their names. Like, it's like, oh, here's aisle one, two, three, four, five, Chip and Joanna Gaines, six, seven, eight, nine. It's like, why do they have their own section? So I noticed that first and I thought, "Hmm, that's interesting. Who... Are these YouTubers? Why, what, what, what is the... Who are these people? Do they... Is this the owner of Target? What, what is this?" And so I noticed that and filed that away. Then I was talking to Al Doan, who came on the pod, uh, or we talked about him on the pod, who runs Missouri Star Quilt Company, the big quilt comp- you know, a huge quilt company, and he did this thing where he started buying up a section of a town. He b- basically bought a town and started to build it out, and he wanted to make it like, you know, quilt heaven. So basically a mecca for where quilters would go as like a, a, as a pilgrimage to go and just like r- really indulge in their hobby. And he told me-

Sam Parr 6:33 Disney World for grandmas

Shaan Puri 6:35 ... Disney World for, yeah, for, for your auntie. So, so he was like, all right, well, he goes, I go, "Has, does anybody else do this?" And he goes, "Well, there's, there's Chip and Joanna Gaines' thing in Waco." And I go, "There they are again. Who are these people?" And you know, fool me once, shame on me, and fool me twice, shame on me. F- finally I'll look you up, and I looked them up, and they got an incredible story. It sounds like you're pretty familiar with them, but, um, th- he had told me one thing that kind of caught my attention.

Sam Parr 7:02 Well, like-ish

Shaan Puri 7:02 He goes-

Sam Parr 7:02 Like it sh- it shocks me, by the way, you don't know about these people. I mean, like in the Midwest and amongst like moms, like y- you are so California that you don't know about this. They've been in the game for like 10 years. Uh, but I don't know too much about them.

Shaan Puri 7:13 Yeah, it's, you know, it's, it's quaint, but, um, I, I, I, I-

Sam Parr 7:16 [laughs]

Shaan Puri 7:16 ... I looked them up. They, the YouTube videos are amazing, by the way, if you, if you watch the YouTube videos. So they own a part of town in Waco that they've just branded as their own. They bought these two abandoned, I think, silos, like grain silos, and so they call it like whatever, Silo Ville or whatever, and they have the SiloBration at the end of the year where it's just like this, like huge party for themselves. So their brand Magnolia is the w- like everywhere in this little area. So they have the Magnolia Market where you go buy your stuff, and then they have the Magnolia Table restaurant, which is served by the vegetables from Joanna's garden. And then there's the Magnolia other thing, and then there's the Magnolia other thing, and it's just all them. And they get about 2 million visitors a year just coming and making the pilgrimage to Waco, Texas, which is really the middle of nowhere for Texas. I lived in Texas, and I never went to Waco. Like it was not even in my top f- 10 places to go in Texas. And so they have made Waco a destination. They literally have raised the housing prices in that area by like 24% because they have made it an attraction, and their story is kind of interesting. I don't know if you know their, their backstory. Do you know, do you know it pretty well?

Sam Parr 8:24 I don't.

Shaan Puri 8:24 So they, uh, the story goes something like this, and, uh, again, I'm a beginner, so I'm doing the thing where you read the press release and you're like, "Oh, that's how they met. How, how fortunate." Or you know, like when you hear about somebody saying like, "How'd you think of the idea?" It's like, "Well, I saw a, a single mother struggling and I just decided that that would be my mission." It's like, no, dude, you read a report that said this market was growing and that's why you, you c- you know-

Sam Parr 8:46 [laughs]

Shaan Puri 8:46 ... you started this business. But like here's the PR version of their story. Uh, they live in Waco, Texas. Chip, the guy, goes into this, uh, car repair shop that her dad owns, sees a picture of her on the wall, and decides, "I'm gonna marry that girl." Suspicious, but okay. Uh, keeps going back to the car repair shop.

Sam Parr 9:04 This, that, that, that story, it could, it could go a different route-

Shaan Puri 9:08 [laughs]

Sam Parr 9:08 ... and just totally, it, it, it, it's like, uh, it's like when you whisper in someone's ear like, "I see you," versus like write it on their mirror when they're in the shower.

Shaan Puri 9:16 [laughs]

Sam Parr 9:16 You know what I mean? Like it, it, context matters here. The ending of the story really makes it, uh, makes it okay.

Shaan Puri 9:23 Exactly.

Sam Parr 9:23 But it could go either way.

Shaan Puri 9:23 She doesn't end up in a freezer. Um, so-

Sam Parr 9:26 Yeah. [laughs]

Shaan Puri 9:27 So he keeps going back, and he eventually bumps into her. He asks her out on a date. They go on a date. Uh, whatever. They end up getting together. This is back in like 2003-ish. And so he was doing house flipping, and she was kinda like, I guess, like working with the, doing like commercials for her dad's car sh- car repair place or whatever. And they get together and they decide, um, they, they don't have anything to their name, but they decide to try to, try to make something of this house flipping thing. She's like, "Oh, I could use my design sense. You're a contractor. And let's," uh, so they move into this like 800 square foot house, and they renovate it while they live there. End up flipping one, flipping two, flipping three. And they, they start to, you know, successfully flip some houses in Waco, but still no big deal. Then a TV show from HGTV starts casting, and they read about the, this husband and wife house flipper in, uh, in Waco, Texas. And they said, "Well, Waco, we were kinda hoping for somebody in LA or, or you know, New York or maybe Atlanta or something like that, but like, okay, whatever. Let's go down to Waco and meet them." And, uh, and he's got this like kinda big personality. He's, he's real outgoing, and she's really good looking, and so it like plays well for TV, so they get their show on HGTV called Fixer Upper. And basically the show, like from day one, is a hit. And so they go from kinda husband and wife small time house flippers, like very small houses that they were flipping in, in Waco, to now on TV, um, and they, they're doing this and they do five or six seasons. They become very famous on, on HGTV. Show gets canceled, but what they did was they had built this, uh, this following, and they had built their, they had this brand in mind that they had called Magnolia. Like they had opened up a retail store back in the day. They closed it 'cause it wasn't really going so well. But they had this idea for this store called Magnolia. So when the show ends, they do two things. They reopen Magnolia as a beautiful place in Waco, and then secondly, they go to the, the, just the channel, Discovery Channel, and they go and their TV show got canceled, but Ma- uh, but Discovery gives them a whole network. Discovery's like, "Yo, we're gonna make the Magnolia Network all around you guys, and you guys are gonna create like hundreds of hours of, of like TV that's Fixer Upper content, cooking content, gardening content, like all the like house shit," right? And now they've built this empire. The, the, kinda the, the bottom line or the whole, the, the, the headline of this story is this couple in a, in a span of about 10 years has built a billion dollar brand around themselves. So-

Sam Parr 11:53 It's that big?

Shaan Puri 11:54 It's that big. So th- there's no real numbers that like c- have come out. So like if you go look for their net worth or their revenue, super hush hush, which you know just makes those little hairs on my arm start to tingle a little bit. I know-

Sam Parr 12:06 Yeah

Shaan Puri 12:07 ... I know when it's that hush hush, that that means it's a lot bigger than you think, especially because you see it like- Target partnered with them to d- develop that line of goods in their store. So like when Target, it's not even like they got their brand into Target. It's like Target came to them and was like, "Let's make a brand." That's like a big deal. They have their-

Sam Parr 12:26 Killers move in silence. Killers move in silence, and you hear... Yeah, so if you don't hear about it, if you don't hear about it in TechCrunch, you know it's doing good.

Shaan Puri 12:32 But I thought you were gonna hit them with a, a cheese and lasagna type of line, type of... No, no? No, not, not-

Sam Parr 12:38 Well, you know, I, I, I think I've, uh, I've milked that one dry.

Shaan Puri 12:41 Dude, it's like my mom when she was on the phone with like a customer service person, and you know, you're like, "A as in Apple, B as in Bob," whatever. She goes, "K as in knife." [laughs] And I just, I...

Sam Parr 12:51 [laughs]

Shaan Puri 12:53 I just lost it. I was like, "I don't think you understand how that works." [laughs]

Sam Parr 12:59 [laughs]

Shaan Puri 13:00 Yeah, it's like-

Sam Parr 13:00 That's hilarious

Shaan Puri 13:01 ... it's like K as in they, they operate like K as in knife. Um-

Sam Parr 13:04 I grew up on this street called Simpson, and I would be like, uh, I'd be like, "You know what my address is? This, this, this Simpson, like O.J. Simpson."

Shaan Puri 13:10 [laughs]

Sam Parr 13:11 And, uh, [laughs] it works.

Shaan Puri 13:16 Um, anyways, their, their app that has their TV show network has like tens of thousands of reviews on it, so that means that that app is doing pretty well, and that's a paid, that's like their own version of Netflix, right? Like, that's like kinda stunning. You never really see an influencer that has their own whole subscription network. And so they have b- cookbooks, journals, s- retail stores, brand, uh, paint brand, a furniture brand. Uh, they have their TV show network. They got everything, and this idea, and they have their own town, which gets two million visitors a year. Like, if your website gets two million visitors a year, you're doing pretty okay. You're, right? You're, you're out there. Let alone two million people making the pilgrimage to your small town in Waco to come buy shit from your stores. That's kind of impressive. I guarantee you that these people will end up billionaires off of this Magnolia brand. This Magnolia brand has to be worth high hundreds of millions, if not over a billion dollars already.

Sam Parr 14:12 Have you been to Waco ever?

Shaan Puri 14:13 No.

Sam Parr 14:15 Dude, so I went to Waco this weekend because, and I- I'll tell a quick story, then we'll get back to this. But basically, uh, uh, last year, I s- I randomly came across this guy who had this new Airbnb. It was basically a l- a piece of land that he built a lake on, and he puts, and he built seven Airbnbs. I was so curious. I couldn't find him on social media. I call him up.

Shaan Puri 14:35 He built a lake?

Sam Parr 14:36 I get him on the ph- Yeah, he built a lake.

Shaan Puri 14:38 Wow.

Sam Parr 14:38 Like, it was like a, like a plot of land, and they built, not a huge lake. More, more a pond is a better, is a better-

Shaan Puri 14:43 Right

Sam Parr 14:43 ... way to describe it, but, but it's, it's a lake, I guess. But I call him up, and I go, "Tell me your story." He goes, "Well, I had a part, I, I was a, an accountant. I had my own small business for accounting. I just built this Airbnb thing. I think it's gonna be really successful, but I really describe myself as an artist. I love to paint and play music." And right, right away, I'm like, "I'm in. Do you wanna hang out?" Start hanging out with him. He's part of this thing, I mentioned it, called Homestead Heritage. It's this religion/community. They, it's like all different parts of Christianity in it, and they believe in, like, sustainability, and, and the weird part is they believe in craftsmanship. So the way that they, like, find God is by, like, doing things with their hand and doing, doing it well. So anyway, this weekend, I went and celebrated Easter at his church, and like, they like had a whole singing thing, and I stayed at his Airbnb.

Shaan Puri 15:29 Has this been around for a long time, or did this, it was like a recently-

Sam Parr 15:32 A few years

Shaan Puri 15:32 ... created rel- religion. Okay.

Sam Parr 15:34 Basically, the story is, is that one of the, the main guy, which is his wife's grandpa, I believe, uh, her, the wife's, Isaac's, uh, wife's grandfather, lived in New York, was atheist, found God somehow, and felt like the best way to, like, show that I love God is to, like, just be excellent at everything I do and be kind to people, among other things. But that was basically it. For some reason, they moved to Waco. They get 500 acres, and they build a whole community on there. And then this guy, Isaac, now has built this Airbnb a few miles away, and he tweeted out his profits. In, in his first year of business, he did a million in profit. And so I went and h- I became friends with him, and I went and hung out there. And I drove through all, all through Waco, and basically, in Waco, Waco's, sorry, Waco people, it's not nice. Uh, it's not-

Shaan Puri 16:19 [laughs]

Sam Parr 16:19 The, it's not, it's, it's like objectively like a, a fairly rundown place, as if maybe it was like an oil town. It feels like there was once something there, and then now it's not. And when you drive through that area, you see, like, not nice house, not nice house, nice house. And I told him that, and he goes, "Oh, yeah, that's the, Chip and Joanna's house." Like, they, like, started here remodeling homes, and you could distinctly tell-

Shaan Puri 16:40 [laughs]

Sam Parr 16:41 ... which one is their brand. And it's, and, and so, like, it's, like, basically, like, Isaac French, who, like, brings in all these people, and Chip and Joanna, like, you know, way above him. But that's like-

Shaan Puri 16:51 Right

Sam Parr 16:51 ... my, my understanding of Waco at the moment.

Shaan Puri 16:53 Yeah, there's these, like, uh, these, these, like, kinda simplicity-based, um, communities or religions or, or, or, uh, cultures where it's like, like I'm on their homepage right now, and it says, "Homestead Heritage is an agrarian, craft-based, intentional Christian community. It stresses simplicity, sustainability, self-sufficiency, service, and quality craftsmanship." And then there's literally, like, a video of a cow eating leaves and then, like, a boy stitching a baseball himself. [laughs] Which-

Sam Parr 17:21 Yeah, like-

Shaan Puri 17:21 ... gotta say I never did.

Sam Parr 17:23 Well, I was like, I, I- Isaac showed me around. He goes, "Here, let me show you the orchard I planted last week." You know? And it's, like, got, it has 200 apple trees. He's like, "We did this for the community. Anyone can come pick an apple. It'll be ready in, like, five years." And that's what he does instead of watching TV. So if I, like, I'll be like, "Hey, have you seen this movie?" He's like, "No, I don't really watch movies. I'm planting trees." And you're like, "All right."

Shaan Puri 17:41 Not, not a whole lot of My First Million podcast listeners out there probably. [laughs]

Sam Parr 17:45 There were a few. I think there was a few, but you know, they're more fans of, like, Johnny Appleseed than Shaan Puri. [laughs]

Shaan Puri 17:51 [laughs]

Sam Parr 17:51 Yeah, they're, I, I don't think... [laughs] Yeah, you know what I mean? Like, uh, they're, they're into, like, kindness and like, uh-

Shaan Puri 17:57 There's Johnny Appleseed posters in their room. [laughs]

Sam Parr 17:59 [laughs] Yeah. But, uh, and dude, when I, so I've told this story many times. I used to work for Mike Wolfe from American Pickers, and that was where I first learned about, like, entertainment and business and things like that. But Mike Wolfe was, American Pickers at the time was, like, the second most popular show on TV when I worked there. Number one was Pawn Stars, and, like, number four was David Letterman, like, to give you an idea.

Shaan Puri 18:19 [laughs]

Sam Parr 18:20 And, and we... Uh, no, for real. That's the, that was the real rankings. And then- I would be at the store, and some days we would sell $30,000 of T-shirts at the store, and these, like, were not nice T-shirts. They were just normal, like, with the logo on it. We would sell, like, 10 grand worth of mugs. And so, like, these shows kill it. And what Mike did was he would film himself. Basically, the show is he would drive to barns, find old stuff, tell you the history about it, buy it, and then sell it. And he would, uh... He spent, like, four years driving around with a video camera filming this, trying to pitch it, and then when he finally did pitch it, he got the production rights or, uh, I guess he g- kinda like what Rob Dyrdek did, and I think that's where the money is, and it sounds like that's what Magnolia did too.

Shaan Puri 19:00 Yeah, exactly. They, they, uh... I mean, the, the breadth of this empire is, is kinda stunning to me, right? It's like, uh, whether it's home goods, it's a restaurant, it's coffee books, it's the b- it's the, uh, the bakery. It's the TV show network. It's the Target line. It's like... And it, and their brand is, like, they're this relatable, you know, blue collar, you know, salt of the earth people. It's like, yeah, like, they are, but they also have some part of them that's Rupert Murdoch, [laughs] and they are-

Sam Parr 19:31 Right

Shaan Puri 19:31 ... they are flexing that Rupert Murdoch over the last, like, you know, 10 years. I wonder if they have, like, a manager-

Sam Parr 19:35 As if

Shaan Puri 19:35 ... or if they're just doing this all them- themselves.

Sam Parr 19:37 Like Rupert Murdoch in Wrangler jeans.

Shaan Puri 19:39 [laughs]

Sam Parr 19:40 You know? Like, it's [laughs] we're relatable, but we'll gut your heart out if we had to.

Shaan Puri 19:44 Right.

Sam Parr 19:44 Uh-

Shaan Puri 19:45 If Succession was in denim. [laughs]

Sam Parr 19:47 Yeah. Uh, no, I dig these, I dig these people. The worst thing that would happen to them is a Jon and Kate Plus 8. You remember Jon and Kate Plus 8?

Shaan Puri 19:54 Of course. How could I forget? [laughs]

Sam Parr 19:56 Man, they were, they were some of the first guys to get popular, like, in the reality TV world of TLC, and then they get divorced, and it ends horribly, just like Honey Boo Boo, man. Honey Boo Boo.

Shaan Puri 20:04 [laughs]

Sam Parr 20:05 Same thing. It, it always ends horribly, so hopefully it doesn't end that way.

Shaan Puri 20:08 If-

Sam Parr 20:09 I remember, like, seeing-

Shaan Puri 20:10 If, if your shtick is just how many kids you can have, that is not-

Sam Parr 20:16 You're gonna have a bad time

Shaan Puri 20:17 ... a sustainable [laughs] path.

Sam Parr 20:18 [laughs]

Shaan Puri 20:20 It's like sometimes you see these YouTubers, and they come out real hot because it's like, "I'm buried alive-

Sam Parr 20:25 Pop the mom

Shaan Puri 20:25 ... with tarantulas," 10 million clicks.

Sam Parr 20:27 [laughs]

Shaan Puri 20:27 You're like, "Yo, but where to from here, son? Where are you gonna go with this?" [laughs]

Sam Parr 20:32 [laughs]

Shaan Puri 20:32 Like, this is not a sustainable path for you.

Sam Parr 20:36 Yeah. I, uh... But I like these people. I mean, they seem, like, pretty, like, I don't know, wholesome, but we'll see how, how

Sam Parr 20:43 money impacts things.

Shaan Puri 20:44 Well, you have Oprah on here, and I think that Chip and Joanna Gaines, uh, the, and other people like them, like Brene Brown, they're kinda filling this Oprah gap. Like, Oprah left some big shoes to fill, I feel. Um, and I, I've been amazed by, by the Bre- Do you know fol- do you follow Brene Brown very much?

Sam Parr 21:01 Yeah, my wife is reading all her stuff, and, like, she's kinda killing it amongst, like, the empathy crowd.

Shaan Puri 21:05 [laughs] The vulnerability crowd, yeah.

Sam Parr 21:08 Uh, yeah. [laughs]

Shaan Puri 21:09 [laughs] Against those au- authents who are all about authenticity.

Sam Parr 21:12 Yeah.

Shaan Puri 21:13 [laughs]

Sam Parr 21:13 Yeah, the capital E, Empathy. Uh-

Shaan Puri 21:16 Well-

Sam Parr 21:16 Or, like, if I hear one, one more person say the N word, nuance.

Shaan Puri 21:20 [laughs]

Sam Parr 21:20 Uh, then [laughs] like, that's, like, that- that's the thing, man. It's nuance. It's empathy. Uh, authenticity.

Shaan Puri 21:26 My butt clenched a little there. I didn't know where you were going-

Sam Parr 21:28 [laughs]

Shaan Puri 21:28 ... with, with that, uh, with that joke. I was like, "Sam, don't end it here, man. We've had a good run, but don't end it here."

Sam Parr 21:33 [laughs] Nuance.

Shaan Puri 21:35 Dude, uh, s- have you seen her Netflix special?

Sam Parr 21:39 No, no. I, I like her, but that's not my speed.

Shaan Puri 21:41 You... It's a, it's a gotta watch. Um-

Sam Parr 21:44 It's that good?

Shaan Puri 21:44 It's that good. So go watch her first Netflix special. It's some... It, it... You gotta watch it just 'cause you've never seen anything like it. It's basically Tony Robbins, Oprah, and a stand-up comedian at the same time. Like, she comes out on stage like a stand-up comedian, and she's funny without telling too many, like, jokes. Like, it's not like set up, punchline, but she's funny. But then she starts talking about vulnerability and herself, and then people in the crowd are crying, and you're just like, "What is hap- what kind of event is this?" You're... It's like, you know, twister with my emotions. Like, I don't, I don't know what's going on. I got right leg on sad, and I got g- you know, le- left hand on empowered. I didn't know what was happening. It's kind of an incredible little live show that she's created, and I could s- at first I was like, "Why would Netflix give a special to this person? I don't even understand what that could be." But it's actually pretty, pretty well done for what it is, and you... I could see why she's so likable, why she is so, like, uh, relatable to people.

Sam Parr 22:42 You quickly went from like, "Wow," to, "Wow."

Shaan Puri 22:46 [laughs] Yeah.

Sam Parr 22:47 Uh, yeah. [laughs]

Shaan Puri 22:47 Exactly. [laughs]

Sam Parr 22:50 Um, no, I, I'll, I'll watch her. Do, uh, do w- can I tell you a little about Oprah? So we, we, we were gonna talk about Oprah last time. We didn't really know what we were talking about, so I dug in a little bit.

Shaan Puri 23:00 I guess the, the theme of this episode then is, uh, you know, what are the t- TV empires or female TV empires, something like that? I don't know. Let's keep, let's, let's see if, where we can go with this.

Sam Parr 23:09 TV, uh, TV empires that everyone knows about that you and I are just discovering 20 years after the fact.

Shaan Puri 23:14 Empires with empathy that the boys discovered-

Sam Parr 23:16 [laughs] Yeah

Shaan Puri 23:17 ... seven years after they, they [laughs] they are off air. [laughs]

Sam Parr 23:21 Capitalize both those Es. Uh, all right, I'll tell you a little bit about Oprah. So she started at 17 by, uh, doing beauty pageants. She won Miss Black Tennessee. At age 19, she got her first job at the CBS station in, uh, Nashville. A few years later, she moved to Maryland and, uh, then back to Nashville, and eventually she was the first African American news anchor, uh, on TV, and that was in Nashville. She basically had an issue where she struggled to show objectivity because she couldn't really report the news because she was showing too much empathy and she was pretty casual. And at the time, like, this was like, "Hey, Oprah, you gotta, like, you know, keep it straight. You can't, like, express remorse or, like, show too ma- too much emotion."

Shaan Puri 24:02 Right. Be a robot.

Sam Parr 24:02 And she was like, "Well, let's, uh, let's take this a different way." So she created a show called People Are Talking, and that aired originally in 1977, and she would improvise, and she was casual, kinda like you and I-

Shaan Puri 24:16 Yeah. Hey

Sam Parr 24:16 ... at one point could say. Yeah, she was like the MFM of the '70s.

Shaan Puri 24:20 [laughs]

Sam Parr 24:20 Um, and by the end of the decade, so after, like, three or four years, she was beating Phil Donahue in the local ratings, and Phil Donahue was God. Uh, so he was, like, the man in charge. So eventually she keeps doing that for a little while longer. But in 1986, so about 10 years after starting that, she gets her own show. It's called The Oprah Winfrey Show, and she, along with a, a couple outside investors, established her own production company called Harpo Productions. Harpo is Oprah spelled backwards. And at 32 years old, she became the first Black woman to have a nationally syndicated show, and she still owns 80% of that production company. And all along the, the way she started, like, innovating, innovating. So in 1996, she created the, uh, her, her book club, which made 130 million in sales in year one, and arguably set the groundwork for this, like, massive influencer industry that we have. Then in '98, she co-founded the Oxygen, uh, Media Group, which has programming towards all types of, uh, shows, mostly towards women. She launched Oprah Magazine. She had a radio show. Uh, in 2010, the Oprah Show ended after 24 years, and she had, you know, all the best guests, uh, leading up till then. 2011, she launched, uh, OWN, Oprah Winfrey Network, and then all along has been doing all types of stuff. So for example, in 2015, she bought 10% stake in Weight Watchers, and then the stock 6x'd, like, within a year or two of that happening. In 2008, she sold most of her, uh, stake to, of OWN to Discovery, and she's done a ton of interesting stuff between now and then. But listen to her empire. So she has The Oprah Winfrey Show, which had over 20 th- 28,000 guests, giving away 570 cars, had five presidents on. Um, she got 20,000 fan letters. The finale had 16.4 million views. She also owns Harpo still to this day. They've, uh... Collectively, it's done $2 billion in profits and made a couple movies as well, including The Color Purple, Beloved, and Selma. They have 200 employees in Chicago. The, uh, OWN, so the, her network, Oprah Winfrey Network, uh, it started with $100 million in funding. Eventually, she sold most of the stake, but she's still CEO of that. She has Oprah Magazine, which in the first year did 140 million in revenue just from subscriptions. And then she has Oprah and Friends, which is a, uh, uh, XM Radio contract, uh, or, or, or show where she got $55 million in the first three years. She's invested in Weight Watchers, True Food Kitchens, which is basically a restaurant that has 42 locations. She, uh, helped start a food science startup backed by Oprah, Katy Perry, and a few others. That has a billion dollar in valuation, and she also is a big investor in Oatly. Then, and this is finally, she has a $45 million estate in California, a $14 million one in Washington. In Colorado, she has 60 acres for 14 million. In Hawaii, she has over 1,000 acres, and she has, uh... Basically, her net worth grew from at age 32, she got her first million. At 41, 340 million. 97 at the age of 43, 550 million. And at the age of 48, she became a billionaire. So that's Oprah's story. Um, super fascinating. I mean, she's been in the game forever, it seems, and I think she's, what, 60-something now, and still killing it. I didn't realize she was the CEO and, like, active in all this. I thought she was more so, like, a face, but I think she's actually not, you know, not just a face. But, uh, it seems like she's, like, actually, like a, like a mogul, a tycoon.

Shaan Puri 27:42 Right. You know what's, uh, it- one, one thing that stands out when we talk about these is that there is this, like, flywheel that happens. Once you become a certain level of famous, it's almost like, uh, you know that, that graph that's, like, going viral, the, the fuck around and find out graph? It's basically like-

Sam Parr 28:00 Yeah

Shaan Puri 28:00 ... fuck around and find out, but the positive version. It's like you could kind of... Like, if Oprah was like, "Here's Oprah's maple syrup. Here's Oprah's, um, you know, like, new line of spoons. Here's Oprah's, uh, uh, you know, new board game," like, what... Does it really matter at this point? It'd be like, her board game does 50 million in sales. Her syrup is the number one syrup in the w- in the country right now. Like, it's kind of at that point, you just choose, uh, because so much trust and distribution has been built up. And I have a friend who this week, I can't say the details, but they went to a very famous person. They went to a very famous person, and they said... They, they had a business idea. They said, "Hey, uh, my, our friend has a, has a, a background in a certain industry," and said, "Hey, famous person, you should be doing something in that industry. Let me walk to you, show up at your door, knock at your door, and say, 'Here's a full business plan of exactly how you would dominate in this category.'" So they go. They fly out, knock on the door. Um, first they don't meet the famous person. M- famous person sends a, a, a manager to them, sends a, s- s- s-

Sam Parr 29:05 And by, by the way, are they, are they, like, A-list famous?

Shaan Puri 29:08 They're super famous, yes. Super, super famous.

Sam Parr 29:10 Got it. Okay.

Shaan Puri 29:11 A-list famous. And so they go to them, and at first they get hit with a manager, and they say, "Hey," they're trying to, like, look over the manager's head and be like, "Hey, is, uh, famous... I just wanted to talk to... Just hoping to get a word in with the famous person. Can you get out of the way?" And they're like, "No, no, no. You have to get through this wall first." They talk to the manager first. They say, "Hey, look, here's my background. I've been super successful in this industry. I think you guys could crush it in this industry. Um, why don't... Can I meet the famous person now and tell them the idea?" They say, "No, no, no. Tell me the idea. I'm in charge of this." They say, "Okay, here, here's the idea." And then the person says, manager says, "That's a good idea. Okay, cool." And, um, then they get the meeting with the, the famous per- And, but, and the whole time they were told, "Hey, uh, you fly in on Monday. You'll meet with the famous person sometime this week. Just hang out in the hotel. Just be here." Which is a pretty big-time move to tr- to try to pull on somebody, to not give you a time, but say, "Hey, we'll, we'll, hold this walkie-talkie. When you hear me, put your pants on, get ready. We're, the meeting's happening, but I, I can't tell you when it's gonna be."

Sam Parr 30:08 Every, uh, like, they've got a special calendar in Google. It, it, everything ends in ish.

Shaan Puri 30:13 [laughs]

Sam Parr 30:14 But it's, you know, Monday-ish. You know? Like, it's all ish.

Shaan Puri 30:17 Right. You're given a window, and you better be prepared during that window to, to strike. Okay, so end up getting the meeting with the, with the famous person. Famous person comes in, explain the whole idea. Famous person, uh, likes the idea, but also has a bunch of their own ideas, of course, as famous people do. And so I asked my friend later, I said, uh, "So what happened?" And, uh, the response was this. They go, "Well, I'm pretty sure we convinced famous person that they should do this and do this with us, and I'm pretty sure they convinced me that I should not do this with them." [laughs]

Sam Parr 30:52 Mm-hmm.

Shaan Puri 30:53 And I thought that was just a hilarious takeaway. And I was, I was like, "Okay, well, why?" They said, "Well, you know, they have all their own ideas." They go, "Honestly, everything they're trying to do in this space probably won't work. Like, the, I think they're going about it the whole wrong way, but they'll probably end up being successful anyways." That's the crazy thing about this. Like, uh, their margin for error is so large, and they can kind of do anything and still have it work because their brand, their celebrity, their distribution, their trust and loyalty in their audience is so large that you can kinda mess up eight out of 10 things and still get it, get it to work eventually. Um, whereas most startups, most businesses don't have that margin for, for error. And so I don't know what the big takeaway is. It's kind of a no duh, but it's a, if you're mega, mega famous, it's not hard at that point to, to do the empire thing because, uh, it's like w- uh, what was his name? The guy, uh, Moyes from Native, how he, he, when he was selling his company and they're like, "You sell just deodorant. You know, you're asking for this big valuation." He goes, "Yeah, because, uh, do you know how to write the word Native on a bottle of shampoo? Do you know how to write the word Native on a, on a bottle of toothpaste?"

Sam Parr 31:59 [laughs]

Shaan Puri 32:00 "Cool. That's your expansion plan. Like, I left a lot of room for this to grow. If you can still write the word Native on something, it will work." [laughs] And that's, that's how I feel about these mega celebrity brands, which is like, if you, if you put my face on something, it's gonna work.

Sam Parr 32:14 So let's, let's put this in, in a very realistic context. So you and I have that minus, or no, divided by 100. So we're Oprah divided by 1,000, whatever it is, but we, we have a very small taste of it, and we also have friends, you know, like the Tim Ferrisses of the world and, and whoever else who have it, you know, times 10 or 20 for us and are in this, like, potentially billion-dollar space. There's been three things I think that I've narrowed it down to that make this empire strategy, um, that hold, hold me back, and, and I imagine someone like Tim, who's a, a perfectionist or someone like that, holds them back. Number one is reputational risk. So putting your name on crap products, and then how on earth can you actually, like, track it all to make sure that you're not, you're not putting your name on bad, on bad products that you actually stand by? And so because of that, it's almost like you have to pick and choose, but then there's other people, like Richard Branson, that put, you know, Virgin on everything, and it kinda has seemed like it worked out. Uh, so that's, like, the big thing. Number two is finding people who you can trust. When you have 5 or 10 or 30 different things going on, you need really trustworthy people. And even if it's your family, even if it's your brother and your cousin, people can screw you. And, like, you have to really stay on top of it, and you have to find a partner who's good enough to, like, really have your back. Like, even my accountant, or I imagine if, like, your lawyer or your accountant, and every once in a while you're like, "Is this person actually thinking of me? Or how are they incentivized here? And who's actually making the right decision?" That's actually exhausting, and I think and, and, and quite hard. Um, and then the final thing is, like, do they want the headache of that? So, like, a Joe Rogan, uh, he's just like, "No, F this. Like, I'm on my island here. I have what I need. I don't wanna put my name on anything. Uh, screw that. I'm, I, I don't need anything, and I wanna keep things small and tight." And so those are kinda the three things I think pr- prevent, like, empires from being built like this.

Shaan Puri 34:09 Yeah, I think that's true. Um, so say, say the, say the, the first one again. What was the first one? Do you remember?

Sam Parr 34:15 Reputational risk-

Shaan Puri 34:16 So-

Sam Parr 34:16 ... having people that you can trust-

Shaan Puri 34:17 L-

Sam Parr 34:17 ... and then just, like, not wanting more headache

Shaan Puri 34:19 And here's the counter to each. Okay, reputational risk, putting your, your name on crap products. Do you, uh, have you drank Prime?

Sam Parr 34:27 Uh, once. I tried it. It's fine.

Shaan Puri 34:28 It's fine. It's also the fastest growing drink in the country right now. And it's fine. And I think that that's the, the counter to that is th- yes, you can't put it on a crap product or do something that would, you know, hurt people or do something like that. Like, you know, some- nothing, nothing on the sort of terrible end of the register. But there's a lot of leeway between the best product on the market and it's fine, and you just gotta fall somewhere there, right? It's like, uh, it's like you're playing golf and the fairway is so wide you really gotta screw it up if, to hit, to hit it out of bounds, and that's how I feel with these products. Like, is, uh, Kylie's lip product the best product on the market? I have no idea. Is, um, you know... For most of these products, I can't tell you that Conor McGregor's whiskey or The Rock's tequila is, uh, is anything better than fine. There might just be-

Sam Parr 35:16 You're saying there ha- there's gotta be a threshold.

Shaan Puri 35:18 There's a threshold, and the threshold's pretty goddamn low. So I think the reputational risk is, is a little bit less than, than what I, what I think a, a lot of people would worry about. Uh, the rest is true. It can become a headache, and you do have to find competent people to, to run them. The good thing is when you have that brand, it's like Prime. The Pr- you know, Prime didn't start by Logan Paul and, and KSI saying, "Let's create a drink. Let's go to the flavor house and, and create a formulation." There were some entrepreneurs who approached them that said, "We do this. We've done this at, you know, m- medium scale. With you guys, we could go super scaled. Uh, we will take care of everything. You guys take the cut. You guys help us with the promotion. But, like, look, we come with this track record." And I think that's what happens for most of these, these celebrities, is they're approached by people with track records. Like even the example I was just giving. Somebody with a track record came and said, "I know this industry. I've done this before. With your brand and your distribution, we could do this again in a big way." Um, and I think those opportunities just come knocking at your door. So it's not even like where do I go find somebody great? It's like, can I filter? Can I just, like, recognize great when it shows up, shows up at my door, is really the, uh, the question for most of these people.

Sam Parr 36:26 Do you think you would enjoy that type of fame, like Chip and Joanna?

Shaan Puri 36:33 No. Um, not only would I not enjoy it-

Sam Parr 36:37 Same

Shaan Puri 36:37 ... from a, like, oh, I don't wanna get bothered when I'm out and about with my kids and stuff like that, but also I, more than that is I don't enjoy what it takes to get there And that's actually what goes, like, that's actually the most important question in business. I was talking to, to Ben Levy about this the other day. We were talking about business ideas.

Sam Parr 36:54 Earlier, earlier I asked you this a while ago, and you go, "There's a price to pay. I ain't willing to pay it."

Shaan Puri 37:00 Yeah. Exactly. Know the price and then decide if you're, if you're gonna pay it. Um, when we, we were talking about business ideas, it was like, "Oh, do we like this idea or this idea?" And the easy thing to do, and I think everybody gets this wrong, is like, I love basketball, so I wanna do a basketball-based idea. Or I love, I'm really passionate about, like, helping people, so I'm gonna do this healthcare startup, whatever it may be. And they think that their enjoyment of the, of the thing is gonna be based on the product or category that they're in. But in reality, most of the time you spend when you're an entrepreneur is trying to grow or sell. It's trying to get more customers and grow, grow the actual business. And so your-

Sam Parr 37:40 Not playing basketball

Shaan Puri 37:41 ... your day-to-day experience is b- actually about selling and trying to grow. And what ends up happening is that some ways are more enjoyable or suit you better than others. So s- for some people, they love Facebook ads or they love SEO, and for some people, they love phone calls, and for some people, they love high-level business deals, enterprise sales, uh, where you're nurturing a long relationship for a long period of time. And the big mistake people make is they think, "Oh, I'm creating a basketball-related startup." What they don't realize is that the only way for that business to grow is through enterprise sales, and they hate enterprise sales, or they're unwilling to go and sell to these facility managers of NBA stadiums. Or they're unwilling to sell to blah, blah, blah. And they think they're in the basketball business, but they're in the enterprise sales business, because 90% of their day-to-day work and their, their, the challenge that they're faced with and the, the, the stuff they have to do, the, whether they're selling basketballs or ping pong balls or, uh, books, it doesn't matter, it's the w- the sales channel, the sales process is where you're gonna spend most of your time. So, you gotta figure out which sales process do I like the most or at least tolerate the best, and then find a business that uses that sales process.

Sam Parr 38:54 Right.

Shaan Puri 38:55 I, I think that is, like, a, uh... I wish somebody had told me that earlier, 'cause I got tripped up with this for many, many years. And then when I look back, I'm like, "Oh, I just really like growing things through Facebook ads." It's, like, to me it's way better than these other ones. And so, like, so I have a, a list. I'm like, my favorite sales channel is just mention it on the podcast. It couldn't be anything easier than that. Like, if I could just tell people what I think about this product and then they go buy it because they already trust me and they like me and, like, we have a- enough listeners to this product, uh, to this podcast, that is the number one easiest sales channel, most pleasurable. So if I can think of a business that works in that, fantastic. Number two for me is Facebook ads. Why? Because I g- I don't have to talk to anybody. I sit behind a computer, I set up the budget, and when it works, I just scale it up with the push of a button. I don't have to hire more salespeople. I don't have to, like, go do something new. You could take one image that works or one video, one 10-second video that works in Facebook ads, and put millions of dollars of spend behind it and make multiple millions more off that ad. I love that. I love that model. I like that I can look at the dashboard, see a number, and know what to do. I, you know, so that's, like, my number two. And my number three is cold emails, 'cause I'm good at cold emailing, and it's kind of a pain in the ass, but I've done it before. I can train people to do that, of how to cold email in order to generate customers. Those are my three favorites. Everything else I don't like as much. And so when I think of an idea, it's gotta fall in that top three.

Sam Parr 40:17 Have you... So we had, I guess technically The Hustle kinda was enterprise sales. I mean, we had six, maybe once or twice we had seven-figure deals, and that's, like, a long process. I wasn't allowed to go to those meetings because-

Shaan Puri 40:29 [laughs]

Sam Parr 40:29 ... like, I remember, like, I had to go and buy, like, brown shoes and, like, tight jeans and, like, tuck my shirt in in, like, a certain way, and I was like, "Dude, like, c- I'm Todd. Hi, nice to meet you." Uh, like, uh-

Shaan Puri 40:40 [laughs]

Sam Parr 40:40 ... it, it wasn't for me.

Shaan Puri 40:41 Like, you got all the details wrong. Just a tank top tucked in. [laughs]

Sam Parr 40:44 [laughs]

Shaan Puri 40:44 Some khakis.

Sam Parr 40:45 Yeah. [laughs]

Shaan Puri 40:45 Which are tucked into some brown shoes.

Sam Parr 40:47 Yeah. [laughs] Yeah. You're like-

Shaan Puri 40:49 Just a giant tunnel you've created with the tucking in everything in. [laughs]

Sam Parr 40:51 Right before the meeting they're like, "Psst, Sam, the, the buttons are supposed to be in the front." Like-

Shaan Puri 40:56 [laughs] Ah.

Sam Parr 40:57 Yeah.

Shaan Puri 40:57 Thought it was a breakaway.

Sam Parr 40:58 [laughs] Yeah, so I was, like, was learning as I, as I went.

Shaan Puri 41:03 [laughs]

Sam Parr 41:04 But as the owner of a company that had enterprise sales, it is awesome. Because what I didn't realize, there's this amazing thing that I learned, which is that sales teams can create demand. So even if your product, our product was great, but even if your product is okay, if you have a good sales team, you can truly create demand, and I didn't understand that until, like, year two or three of, like, having a team like this. I'm like, "Oh, my God, this is how the world works." Because most big companies, they just have a certain amount of budget, they have to spend it on something, and if you just get in with them and you wine and dine them and you, they like you, half the time the product doesn't even matter. They just have to spend it, otherwise next year they won't have the same budget.

Shaan Puri 41:44 [laughs]

Sam Parr 41:44 If they don't have the same budget, they don't have a job. So, and you can like that or you can not like it. Frankly, I don't love that, that that's, like, the truth. But if you can make it work, it's pretty amazing. And I, like, learned that the hard way while running a company like this.

Shaan Puri 41:57 And if you don't know which one you like, your best bet is to go get exposure to a bunch of them. So go, go try your hand and do, like, a, a six-month rotation where you're basically like, "Okay, how do I do this enterprise sales thing? How do I do cold calling? How do I do Google ads? How do I do these different things?" And figure out which one of these appeals to you, because once you do that, then, then you can kind of pick and choose. I, I know most, most people, and, and I would think you, you would find this to be true, most successful people we know, they don't really hop around sales channels that much. It's like-

Sam Parr 42:28 No

Shaan Puri 42:28 ... if they're good at-

Sam Parr 42:29 You find one thing and, and you, and you kill it.

Shaan Puri 42:30 Yeah. They, oh, you're good at SEO? They just do SEO four different times of four different flavors. Oh, you're good at Facebook ads? You do a- Facebook ads for one business, then another business, then another business. If you're good at, uh, enterprise sales, you just figure out, you know, which businesses to plug into that over time. And they kinda make a career out of really understanding one growth process, because being a master at any growth thing is, uh, is super, super valuable. I can find this client info.

Speaker 42:58 Have you heard of HubSpot? HubSpot is a CRM platform, so it shares its data across every application. Every team can stay aligned. No out-of-sync spreadsheets or dueling databases. HubSpot, grow better.

Sam Parr 43:13 Um, do you want to talk about Hustle GP- GPT-3, or do you wanna go to another topic?

Shaan Puri 43:20 Um, which... Let's do some quicker ones, 'cause I feel like we did a long, a long, a long-winded thing. So I have, I have a, a couple quick ones.

Sam Parr 43:28 Tell me.

Shaan Puri 43:28 Okay. So I'm gonna give you my two, uh, bad dating ideas. And by the way, I'd like to, to put another drunk ideas on the books to, uh, to just put that out there. This would've been in my drunk ideas thing, but we, we don't have it scheduled-

Sam Parr 43:40 [laughs]

Shaan Puri 43:40 ... so I'm just gonna do it sober. So, um, two bad dating ideas. [laughs] Um, number one, do you watch the TV show Love Is Blind?

Sam Parr 43:49 Sarah does, so it's on my TV all the time.

Shaan Puri 43:52 [laughs] Okay, good. So you know the premise.

Sam Parr 43:55 You and my wife have, like, the exact same TV stuff. Like, for the listener, Shaan and Sarah are texting about Bachelor or Bachelorette-

Shaan Puri 44:02 [laughs]

Sam Parr 44:02 ... whatever it's called.

Shaan Puri 44:03 Yeah.

Sam Parr 44:03 Or, no, what do you guys talk about? The Challenge.

Shaan Puri 44:05 The Challenge.

Sam Parr 44:05 The Challenge.

Shaan Puri 44:06 But also these other shows. So, um, so Love Is Blind is this, like, sensation show on Netflix, which is basically, like, you get a bunch of single people together, they're in these rooms, they can't see each other. So you kinda d- speed date. You're dating, you date other people, but you never get to see them, so you're only supposed to, you know, fall in love with their personality. And then after you choose who you like the best per, on their personality, then you get to see them and you get to see what happens. Okay, so-

Sam Parr 44:30 And don't you, like, get married at the end?

Shaan Puri 44:32 Yeah, well, of course, to, to... Like any great story, it needs stakes, and so they raise the stakes by saying, "You don't just get to s- pick, say, 'Oh, I like Sam the best. I mean, I wanna see him now.'" It's like, "In order to see him, you must get engaged blind and get married four weeks later." So they, like, you know, that's how they make it a TV show, but-

Sam Parr 44:45 And some people walk o- walk on the altar.

Shaan Puri 44:48 Yeah, yeah.

Sam Parr 44:49 You have to decide at the altar.

Shaan Puri 44:49 Well, a lot of people, when they see the other person, they're like, "Oh, hey, it's so good to see you." Like, they're just like, "Oh, man, like, I imagined something different, and now I'm stuck with you."

Sam Parr 44:59 Yeah, it goes from-

Shaan Puri 45:00 "And now I look like an asshole, because I fell in love with your personality and I fell out of love with your face." Uh, but they can't say that-

Sam Parr 45:05 [laughs]

Shaan Puri 45:05 ... so they have to find some other excuse.

Sam Parr 45:08 One guy on the show was, like, trying to get an idea of how, uh, how they looked, and they go, "So I'm pretty..." The guy was like, "I only weigh 150 pounds."

Shaan Puri 45:16 Yeah. [laughs]

Sam Parr 45:17 "Could I give you a piggyback ride?"

Shaan Puri 45:19 No, no, he goes, he goes... And it, it was so smooth the way he did it. He... And by smooth, I mean terrible. He goes, "I love to go to music festivals." She's like, "Me too." He goes, "At music festivals, you know, I, uh, I usually put my girlfriend up on my shoulders. Um, do you think I'd be able to do that with you?" [laughs] He's like-

Sam Parr 45:41 Did she catch it?

Shaan Puri 45:42 Yeah, she was like, "Uh," like, "No, that's my worst nightmare is a guy, like, struggling to lift my body weight." [laughs]

Sam Parr 45:49 Oh.

Shaan Puri 45:49 And so she was just like, "What the hell?" But, uh-

Sam Parr 45:51 She's like, "What size rowboat do we need?" [laughs]

Shaan Puri 45:53 On this, on this season, there's one guy. She- the- they fell in love, and then they meet, and he's just... He's not, he's not bad looking or whatever, but he's, does really intense eye contact. Like, the guy doesn't blink. And she's like, "You could'a never known this from behind the wall." And so she's like, "Ha ha," like, "How come you're not looking away?" And he's like-

Sam Parr 46:13 [laughs]

Shaan Puri 46:13 ... "What? What do you mean? I am blinking." And she's like, "No," like, "Please look away." [laughs] It's, like, so uncomfortable to watch. So anyways, great show. I think somebody should take this show on the road. Literally, I think somebody should do a l- I think the show, but if not the show, then somebody should spin this off. Do a Love Is Blind tour where you go city to city, and people pay to be a part of the experiment. So people pay to actually, like, do the show themselves. I also think you should do a podcast version of Love Is Blind, because podcast is audio only, so it's already no visual. So you could have two people talking, and you could sorta edit and cut this together and make a, a pod version of Love Is Blind. So I think people could take this concept of this dating show, or it could be other dating shows too, but make a, make a tour out of it. Make a show out of it where it's going from city to city and people get to participate, almost like American Ninja Warrior. Some people get to participate, and other people get to watch the, the show going down. And, uh, I think that these things could generate a lot of money ticket-wise, because Netflix has done the hard work of educating the market. And so once you get that education in the market, now somebody should go to them and get the license. Like, we talked about this with, uh, kids cartoons. Like-

Sam Parr 47:25 Or, or they can just call it, like, uh, Love With Poor Eyesight.

Shaan Puri 47:28 [laughs] What?

Sam Parr 47:30 Or... [laughs]

Shaan Puri 47:31 Fuzzy Love. [laughs]

Sam Parr 47:33 Yeah. [laughs] Forgot My Glasses Love.

Shaan Puri 47:36 So, so, like, people did this with the cartoons, right?

Sam Parr 47:38 That was a, that was a three out of 10.

Shaan Puri 47:40 Yeah, it's okay.

Sam Parr 47:40 I feel like.

Shaan Puri 47:41 I gave you a laugh to try to, like, you know, smooth it over. Um-

Sam Parr 47:44 [laughs]

Shaan Puri 47:45 But, like, kids cartoons like Blippi or Cocomelon, there's these companies that go and they license the rights to create the Cocomelon Live! Tour or the Blippi Live! Tour, and I've gone to these. And these... I, I did a segment on the pod about these. These things make millions-

Sam Parr 47:59 You love it, right?

Shaan Puri 47:59 ... of dollars a year. Yeah, well, the... Every parent loves it. It's like, where could... You can't really... There's not many places you can take a tiny kid that's, like, kid-friendly, but this is perfect, 'cause they already love these cartoons on YouTube. And so I'm willing to pay 50 bucks a ticket times four. So I pay 200 bucks, then I buy the merch, then I buy the, the snacks, 'cause of course my kids want snacks. And, you know, we go there and we've dropped $400, $500 by the, by the end of it or, you know, something like that. And so these, these shows can make a lot of money. And so I think somebody could do this with other television shows, including the dating shows.

Sam Parr 48:29 That's not a bad idea at all.

Shaan Puri 48:31 Well-

Sam Parr 48:31 That's, that's a great idea. You should-

Shaan Puri 48:33 I'm a skilled, skilled pitchman

Sam Parr 48:33 ... you need to come up with something worse.

Shaan Puri 48:34 Yeah, you should've seen an average person try to explain that idea.

Sam Parr 48:37 [laughs]

Shaan Puri 48:37 [laughs] You, you would've laughed out of the room. Okay, here's my second, uh-

Sam Parr 48:41 Love Is Blind on tour. Ah, even that sounds all right.

Shaan Puri 48:44 So my second, uh, bad dating, uh, idea. Okay, so you've heard about this, like, dating app Raya. You know about this app?

Sam Parr 48:51 It's basically a dating app originally for famous people, but now it's, like, dating apps for people with, like, verified on Instagram or something.

Shaan Puri 49:00 Yeah. I don't even really understand it. I think somebody needs to come over the top on Raya and make the even more elite dating app. So I'm calling it Daddy. Here's what Daddy is.

Sam Parr 49:11 [laughs]

Shaan Puri 49:12 So Daddy, Daddy or Zaddy, you know, we're, we're, we're debating it internally. So Daddy is an app where for a guy to be on Daddy... Or actually, let me first start with the girl side. Okay, for a woman to be on Daddy, she's gotta basically audition or apply, and we're only accepting the top 1% of eligible women. So this is y- beautiful, but not just beautiful. Smart, but not just smart. You gotta be living in a, in a, in a town, a big city so that, you know, you're available to be, to be, to be, uh, you know, reached to be dated. So beautiful, smart, top 1%, maybe even top .1% of applicants get in. More, more elite than Harvard. And then on the guy's side, you gotta pay $25,000 a year to be on the app. So th- that's [laughs] the app idea.

Sam Parr 50:00 Yeah.

Shaan Puri 50:00 5,000 men. If you can get 5,000 men who have the money to drop 25 Gs on their dating app, they get access to this elite pool of women who want access to this rich group of men, and it is what it is. That's our slogan. It is what it is. [laughs]

Sam Parr 50:18 [laughs]

Shaan Puri 50:19 Is it right? No, but it is what it is, okay? [laughs] And so it is what it is. It's rich guys with beautiful, smart women, and the business model is if we can get 5,000 guys to pay us this amount, that's a $100 million a year business.

Sam Parr 50:34 So-

Shaan Puri 50:34 Does that sound like something you might be interested in?

Sam Parr 50:36 [laughs] So when I was studying, like, for Hampton, to launch Hampton, I was, like, curious about communities, and there's a bunch of... A lot of people were like, "You should charge, like, 100 grand a year." And the reason being is there's a bunch of communities out there where the whole thing of making it elite in community is just, can you pay the money?

Shaan Puri 50:56 Yes.

Sam Parr 50:56 And I was thinking about that and I'm like, first, like, the audacity, and second, if you can get-

Shaan Puri 51:01 [laughs]

Sam Parr 51:02 [laughs] My first question is-

Shaan Puri 51:04 How dare you?

Sam Parr 51:04 ... who do you think you are? [laughs] Yeah. Who are you? Uh, the, but if you can get past that, how amazing is that? Where your whole business is just, uh, if you can pay it, you're probably good. So we'll just, uh, we'll, we'll be, we'll, we're happy to be that middleman and check it out. And so there's this app called The League. Do you know what The League is?

Shaan Puri 51:23 Mm-hmm.

Sam Parr 51:23 It's a dating app. It started when we were in San Francisco by this woman named Amanda Bradford, who, uh, I'm friends with here in Austin. She sold it recently to, what's the big, the big company? IAC, who owns, like, Match and Bumble and... Or not Bumble, Tinder.

Shaan Puri 51:37 Tinder, yeah.

Sam Parr 51:38 And when A- Amanda was getting started, she was... Or the, the, The League kinda s- took off, and so I don't... You probably don't know this 'cause neither of us-

Shaan Puri 51:45 And it was, like, Ivy League was the premise, right? It was, like, only Ivy League-

Sam Parr 51:48 It was, like, Ivy League. But then she, one day she was like, "How hard can I push this?" And so right now The League costs, I believe it's either 499 or $999. So it's either $499 or 999. It's one of those two. And the reason being is that's the highest price per month that you can charge on Apple's, uh-

Shaan Puri 52:09 Yeah

Sam Parr 52:10 ... on the Apple Store.

Shaan Puri 52:10 It's 399 per mo- uh, t- sorry, yeah, $399 per month.

Sam Parr 52:16 So yeah, it's, it's the highest that you could possibly charge, and she goes, "Screw it. That's what it is gonna cost to get premium features." And people, like, at her... I think her team was like, "This is crazy. We can't do this. No one will do this." And it crushed it. And IAC came to her and they're like, "We wanna buy you because how on earth are you able to charge this?" And I imagine in her head she was like, "Well, it was actually pretty easy. I just, uh, added an extra 9 at the end of-

Shaan Puri 52:40 Actually, you're right

Sam Parr 52:41 ... nine dot nine." [laughs]

Shaan Puri 52:41 It was, it, it, the ti- the highest tier is called Investor. Uh, it's Member, 299. Owner, 399. Investor, $999 and 99 cents. [laughs]

Sam Parr 52:51 Yeah, yeah, yeah. Yeah, it's like, uh, it's like, uh, there's, like, an episode in South Park where they come up with this, like, new MBA and they're like, "Look, I don't make up the rules. I just think them up and write them down. You can't argue with me. I didn't make up the rules." [laughs]

Shaan Puri 53:03 [laughs]

Sam Parr 53:04 And it's like, well, how'd you increase pricing so much? Well, I just clicked that button nine and, uh, we added, we made it instead of 999 we made it 900. Or instead of 99.99 it was 999. So anyway, it's killed it. And so I actually think that there are a lot of interesting opportunities in the market where you can just charge way more and it feels very weird-

Shaan Puri 53:25 I agree

Sam Parr 53:25 ... but that's the business model.

Shaan Puri 53:26 And actually, now that I think about it, $25,000 a year, that was complete small boy stuff and I apologize to the entire audience.

Sam Parr 53:33 Yeah.

Shaan Puri 53:33 This needs to be 100 grand a year. This, this has to be 100 grand a year. And guess what? We only need 1,000 members now.

Sam Parr 53:40 [laughs]

Shaan Puri 53:40 We only need 1,000 guys who are willing to drop 100 grand in order to get access to the most... And in fact, you know what we're gonna do? We're gonna take a portion of that money and we're gonna pay some women to be on this app. We're gonna say, "Look, you are so great, you are casted onto this, and you are gonna be paid to be a part of this network because, um, we wanna blur the lines between prostitution and legal dating." [laughs]

Sam Parr 54:05 Oh, my God. [laughs]

Shaan Puri 54:07 It is what it is, as we say. [laughs]

Sam Parr 54:10 [laughs] God bless you. Maybe this will work, but yeah, good luck.

Shaan Puri 54:14 But I think there's, there needs to be more, uh, apps that do this, that go over the top, uh, with it. Like-

Sam Parr 54:19 I agree

Shaan Puri 54:20 ... basically find the theoretical max of, uh, of, of, of, of what, what the market will bear or what, uh, what people actually wanna do, right? Like, what, what, what is the actual behavior people want and what are they willing to do? And it's usually more than you think, um, or, or more than, you know, sounds, sounds reasonable. Like, what, what if you just took an unreasonable approach to the same thing? What would you do differently? Is a, is a question you can ask about really any business.

Sam Parr 54:43 [laughs]

Shaan Puri 54:45 Like, there's these guys, they created this thing called The Unreasonable Institute back in the day, and I loved it.

Sam Parr 54:49 Is that real?

Shaan Puri 54:50 Yeah. It was a great, it was a great idea. It was called The Unreasonable Institute, and it was for... I just loved the name because I, I loved the entire premise which was what good has come from just taking a reasonable approach to something? If you're trying to make any big shit happen, you're trying to do anything, change the way anything works, you know, like create a new system or improve something or innovate- You know, in a way, by definition, you're gonna do something slightly unreasonable. Um, and so-

Sam Parr 55:12 Is this called the Unreasonable Group?

Shaan Puri 55:15 Yeah, it was called the Unreasonable Institute. Then they had the unreasonable, like, tour where they, like, they, like, got a cruise ship and went into international waters. Um, and then they did a bunch of these. Now it's probably called... This is, like, 10 plus years ago, so yeah.

Sam Parr 55:28 That's so funny.

Shaan Puri 55:29 It's probably changed.

Sam Parr 55:29 Well, there's this thing called Unreasonable Group, and it's, "The Unreasonable Collective is an international community of sophisticated investors. We pool, [laughs] we pool capital as a community and co-invest in world-class..." But then there's the Unreasonable Institute, which is a fast-track program to give altruistic entrepreneurs skills and funding to effect a large-scale change.

Shaan Puri 55:47 Yeah, I think that's the one.

Sam Parr 55:47 The first one sounds maybe a little... Yeah, the first one maybe sounds cooler though. But, uh, uh, that's cool. I like that name. Um, speaking of unreasonable,

Sam Parr 55:55 do you wanna wrap this up by talking one thing, Elon Musk?

Shaan Puri 55:59 Okay.

Sam Parr 55:59 Did you see what he did? Uh, so you see the Twitter thing?

Shaan Puri 56:03 Well, which, which Twitter thing? I feel like every day-

Sam Parr 56:05 Oh, well-

Shaan Puri 56:05 ... there's an Elon Musk Twitter thing.

Sam Parr 56:06 Yeah, that's the... Where he blurred out the W.

Shaan Puri 56:10 Oh, yeah.

Sam Parr 56:11 Oh, okay. Uh, this is news.

Shaan Puri 56:12 No, no, I saw this.

Sam Parr 56:13 Is this news to you?

Shaan Puri 56:13 I saw, I saw, I saw this.

Sam Parr 56:13 So basically-

Shaan Puri 56:14 This is... D- explain this.

Sam Parr 56:15 Dude.

Shaan Puri 56:16 This is dumb.

Sam Parr 56:16 There's this, there, there's this thing in the UFC call... If you win... So basically, the UFC in all but fighting, it has weight divisions, and every once in a while, someone like Conor McGregor or someone else comes along and they achieve greatness, and they earn what's called the champ-champ status, meaning they have a champ, uh, they're the champion in one weight division, and then while having that belt, they also gain a few pounds and go up and win another belt. It's unheard of. In my opinion, Elon is the champ-champ. He has amazing products. He's one of the best entrepreneurs out there. He's the champion. He's also the most cringiest. He's the champ-champ right now. Uh, and he does whatever the fuck he wants. That's what champ-champs do. And recently, like last night, he tweeted out that there was a dispute with the landlord saying, "You can't, like, alter the sign," or something like that. So he took, like, a piece of white sheet or paper or something, and he blurred out the W. So now Twitter, the sign, it's a huge sign when you live in San Francisco. I lived a block away from it. It says, "Titter." [laughs] And it's the most cringe thing I've ever seen. Why on earth would he do that? I love a good troll, but that's not, like, funny. It just makes, like, people f- Like, look, I like trolling. I love punching up. Uh, but this is, like, uh-

Shaan Puri 57:33 This is punching yourself in the face.

Sam Parr 57:34 I like making people uncomfortable. This is the bad type of uncomfortable.

Shaan Puri 57:37 [laughs] Go to his Twitter, uh, right now. Do you see what his name is on Twitter right now? 'Cause you thought that was the cringiest thing he's done in the last 48 hours. Well, he's one-upped himself.

Sam Parr 57:49 Oh my God. What an idiot.

Shaan Puri 57:52 [laughs]

Sam Parr 57:53 Oh, God. It's, his name-

Shaan Puri 57:54 What, what is his Twitter name right now?

Sam Parr 57:55 His name right now is Ha- Hairy Bolz. He spells balls B-O-L-Z, but it's Hairy Bolz. That is his name on Twitter right now.

Shaan Puri 58:05 Oh, Elon, you're so-

Sam Parr 58:06 Ugh

Shaan Puri 58:07 ... you're so irreverent. [laughs]

Sam Parr 58:10 Yeah. [laughs] Dude.

Shaan Puri 58:12 Oh.

Sam Parr 58:12 It's, this is, it's too much, man.

Shaan Puri 58:13 These billionaires with senses of humor. [laughs] Like what-

Sam Parr 58:16 They're just like us.

Shaan Puri 58:17 I would love to see what Elon thinks the, like, other people's reaction is. He must type these in and just sit back and s- just smirk, just have a smug look on his face, just imagining, "Oh, man, the Internet's gonna love this. [laughs] I'm super rich, but I, I don't take myself too seriously. Look at this."

Sam Parr 58:35 Yeah.

Shaan Puri 58:35 Like, geez.

Sam Parr 58:36 Next week it's gonna be, like, uh, like, Elon Baller69.

Shaan Puri 58:40 [laughs]

Sam Parr 58:40 Like, it's just like [laughs] the, the, this is the lamest thing ever, man. I don't know how... I mean, I guess, like, look, when it, with extreme personalities comes e- extreme success, but they don't tell you there's another end of that bell curve-

Shaan Puri 58:53 [laughs]

Sam Parr 58:53 ... and that's extreme, that's extreme cringe.

Shaan Puri 58:54 Cringe, yeah.

Sam Parr 58:55 And th- and we're experiencing that a little bit right now. I know a lot of billionaires. Not a lot. I know a h- a couple billionaires, and I, I know a lot of wildly successful people, and they do every once in a while. Like, you're like, "Oh, hey man, you don't know how to hold a conversation appropriately. Let me help you out here." This is kinda what's happening with him. It just so happens that it's in front of 120-25 million followers.

Shaan Puri 59:14 [laughs] He has, like-

Sam Parr 59:15 Uh-

Shaan Puri 59:15 ... the cringe version of Tourette's. Like, dude, just stop. You can't, you can't stop just blurting out these cringey things. [laughs]

Sam Parr 59:21 [laughs] Yeah. It, it's, it's ridiculous.

Shaan Puri 59:23 It's too much.

Sam Parr 59:24 Um, he's, he... I, I actually think that he's kinda ruining his legacy, for sure, here. Um, like, 10, maybe five years ago, he was the man. Um, and he still is the man, frankly. Like, his accomplishments are amazing, but he's a little less of the man at this point.

Shaan Puri 59:39 There was a funny, uh-

Sam Parr 59:40 Just a little

Shaan Puri 59:40 ... funny back and forth. He, uh, somebody tweeted out a, um, a graph of all the billion-dollar, or a chart of all the billion-dollar companies and what industries they're in.

Sam Parr 59:48 Yeah, I saw that.

Shaan Puri 59:49 And, uh, Paul Graham retweeted it, and he says, "Oh, you know what's interesting here is, like, we're clearly, like, over-indexed on, like, software and, like, the, you know, real world things like, uh, hardware or manufacturing. You know, there's only, like, a few companies in that bucket." Um-

Sam Parr 1:00:05 But don't let that hold you back.

Shaan Puri 1:00:06 Don't let, uh-

Sam Parr 1:00:06 You should still do it because-

Shaan Puri 1:00:07 Don't, you should still do it. I think there's a lot of opportunity there. And Elon replied and was like, um, yeah, like, a complete waste. Uh, you know, it said something like it was, like, a, a big waste of, um, of resources or brainpower or talent that that was the case. [laughs] And then, um-

Sam Parr 1:00:24 And the r- the, the response was the biggest own in, I've seen in a week. It was, it was a really good reply.

Shaan Puri 1:00:29 [laughs] Paul Graham goes, "Yeah, can you think of anybody right now who's really talented and, uh, and, and could be doing those things but is wasting their time on a software project?" [laughs] And, and it's so good because obviously he's talking about Elon. Um, and, uh, yeah, it's, like, a p- a perfect self, self own really by Elon.

Sam Parr 1:00:47 Yeah, it was pretty good.

Shaan Puri 1:00:48 [laughs] Too good.

Sam Parr 1:00:50 It was good. That was good. I'm a big fan of him, um, of Paul Graham. I, I'm still an Elon guy. I think I might get myself a Tesla, but I don't like this. It makes it hard to wanna wear, like, a Tesla T-shirt, that's for sure. Not that he cares, but, uh, it, it, it makes it challenging to, like, root for him publicly when he makes these stupid comments.

Shaan Puri 1:01:09 People, people in our comments hate when I make fun of, uh, Elon or, or diss Elon or Chamath or these guys, uh, 'cause they're, like, fans of him, which is totally fair. You can be fans of whoever you want. Uh, but I just wanna, for the record, I'm out on Elon early 'cause guess what? More and more, you're gonna be out on this guy over time, and I just wanna s- plant the flag. I'm out on him early, [laughs] because his cringe will eventually wash away all these people, or he's gonna get canceled for something. Th- I'm telling you, it's, it's gonna happen, and I, I, I would like the record to show that I was out early.

Sam Parr 1:01:42 Dude, these, these people in our comments are crazy to me because why can't someone do a lot of really good stuff and also some bad stuff? Like, why can't, like, someone kick ass at a, at a, at a ton of different things and make a huge amount of mistakes?

Shaan Puri 1:01:55 Totally.

Sam Parr 1:01:55 Uh, 'cause whenever we talk about this, we say, "Yeah, he's, he's the best at a bunch of different things."

Shaan Puri 1:02:00 He's the greatest entrepreneur-

Sam Parr 1:02:02 And also he's-

Shaan Puri 1:02:02 ... of, of, I don't know, the last 30 years, 50 years. That is true. Also true, he's pretty cringe and, uh, corny- [laughs]

Sam Parr 1:02:11 Yeah

Shaan Puri 1:02:11 ... [laughs] and disingenuous about so- some things, right? [laughs] That's also true.

Sam Parr 1:02:16 Yeah. It's like, I can love Michael Jackson's music and also-

Shaan Puri 1:02:20 [laughs]

Sam Parr 1:02:21 ... not love what he did, you know? Like, uh, both, like, both can exist. I can like Chick-fil-A chicken and also not stand by what they-

Shaan Puri 1:02:31 Right

Sam Parr 1:02:31 ... what they stand for, you know? Both can be true, and I, and I can't stand that with the, with the commenters on our, on our stuff. But let's, uh, we're gonna get a reaction on this. I'm v- eager to see what it is, but, uh, anyway, that's an action-packed pod, I think. [upbeat music]