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My First MillionMy First Million

This Viral TikTok Ad Sold $500,000 Worth Of "Sex Chocolates”

Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP) talk about the money making power of advertising, and much more.

Shaan PurihostSam Parrhost
May 3, 202253mWatch on YouTube

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Transcript

  1. 0:00 – 1:50

    Intro

    1. SP

      I think this guy's, like, 21. I think they said they sold half a million dollars in-

    2. SP

      What does he know about this then?

    3. SP

      [laughs] Bro got his- his first- first wood and just decided to create a product. [laughs]

    4. SP

      Still, he still has his first one. What... Like, what... Well, you're 21. I mean-

    5. SP

      [laughs]

    6. SP

      [laughs] Things were great.

    7. SP

      Yeah. Why, why, why, why do you need the... Um, but basically, he- I think he said they- they sold, like, half a million dollars worth of chocolate off this, off this ad, um, and, like, within a couple weeks or something like that, so it really, like, jumps-

    8. SP

      [upbeat music] I've got one interesting topic today. What do you got?

    9. SP

      Let's start there.

    10. SP

      What's up... You wanna start with my thing?

    11. SP

      Yeah. Start- start with yours.

    12. SP

      So you're a 33, 34-year-old guy, so you probably haven't been to the doctor in, like, 15 years, but-

    13. SP

      [laughs]

    14. SP

      [laughs]

    15. SP

      Accurate.

    16. SP

      [laughs] Yeah, yeah. Men don't go to the doctors. My wife's gone, and I'm sitting here doing this podcast. I'm wearing flip-flops with one foot has a sock on and underwear that's inside out because I didn't wanna do laundry. So, like, yeah-

    17. SP

      [laughs]

    18. SP

      ... I mean, I'm a grown child, too.

    19. SP

      [laughs]

    20. SP

      But, uh, [laughs] so listen, uh, have you been to the doctor, like, with your wife or kid and noticed that there's, like, these TV screens in there?

    21. SP

      I have. Like, in the waiting room, you mean?

    22. SP

      In the waiting room, but also, like, in the doctor's office.

    23. SP

      Okay.

    24. SP

      Like, in the actual medical... Like, in the room. There's, like, a-

    25. SP

      I've seen them in the waiting room, but I'm Kaiser, and those guys are cheap as hell, so they don't put them in the- the actual doctor's office.

    26. SP

      [sighs] Yeah, Kaiser w- is- Kaiser's its own network and hospital, so they- they wouldn't apply to this. But basically, if you go to most, like, an independent or, like, a normal non-Kaiser doctor, there's TV screens in the waiting room. There's TV screens in the hallway, and then oftentimes now they've got TV screens in the doctor's office. And so have you heard of this company called Outcome Health?

  2. 1:50 – 7:30

    Outcome Health

    1. SP

      I've heard of this once before, maybe from you. No, I think actually from our buddy, Sieva. And I'm just gonna tell you three words I remember: $100 million, uh, [laughs] basically, like, waiting room TVs, and, uh, there's an Indian dude who's the founder. Those are the three things I kind of know about Outcome Health.

    2. SP

      Yeah. Well, you're missing the fourth word, which is fraud.

    3. SP

      Oh, okay. Gotcha.

    4. SP

      So [laughs]

    5. SP

      This was four years ago, so maybe something has come out since then.

    6. SP

      So I'm gonna tell you about this business, and I actually think that it's kind of, like, pretty morally corrupt, but it's interesting nonetheless. Um, and the business model's actually good and interesting, but the guy who ran this particular business sucked. So basically, it was called Outcome Health. It was started by this guy named Rishi, and he was out of Chicago, and he's, like, this wunderkind, prodigy, whatever. Raised money at a five or $10 billion valuation, promised that he had or said he had 160 million in revenue. Turns out that was nonsense. It wasn't true, and so he got sued, and it didn't turn out well at all. But listen to what their business was. It- it's actually pretty ki- again, unethical, I think, but fascinating. So basically, do you... Would you watch... Do you ever watch, like, cable TV?

    7. SP

      Yeah, of course.

    8. SP

      So it's, like, all Toyota commercials and, like, pharmaceuticals.

    9. SP

      Right. [laughs] Back to the earlier point, Dodge Ram. [laughs]

    10. SP

      Yeah. It's, like, Dodge Ram and, like, Cialis.

    11. SP

      [laughs]

    12. SP

      And- and that's one of the reasons is, like, on Google and on Facebook and stuff like that, you can't really advertise pharmaceuticals, or at least the rules are a little bit different. And so pharmaceutical companies are advertising like crazy on TV, something like 80 or $8 billion last year spent. It's, like, the third-largest category. And, uh, but they spend, like, way more, so of the 20 million spent on pharmaceutical ads, like, 15 million of that is spent-

    13. SP

      Billion

    14. SP

      ... billion is spent in the doctor's office.

    15. SP

      Wow.

    16. SP

      And so they do that by, like, giving them free samples, by giving them, like, those, like, mugs and pens and-

    17. SP

      Yeah

    18. SP

      ... just, like, shit like that, just, like, swag. And so this guy came up with this idea where basically he puts a TV in the doctor's office, and the TV is, like, touchscreen. And it's free for the doctor, and it does some things. Like, they could, like, put, like, uh, like, the person's chart on the TV, or it's, like, interactive and, like, "All right, so your foot's broken, and if we zoom in here, it's this bone." And- and but when you're not using it for that reason, it's an advertising thing.

    19. SP

      Hmm.

    20. SP

      So it, like, shows ads, and they're not selling the ad to the consumer because the consumer is not the one whose choice it is of what drugs you're gonna get prescribed. It's the doctor. And so the pharmaceuticals go to Outcome Health, and they say, "Here's the 50,000 doctors who we're trying to reach. Show me which of those you have your TV in- in- in their office, and help us reach them. And we'll pay you a lot of money for that."

    21. SP

      Right.

    22. SP

      And theoretically, he- this guy was full of it. In, like, the fourth year of business, he was like, "Yeah, we're making, like, $160 million in ads, in pharmaceutical ads." And now Outcome Health was eventually acquired by another company, and they're actually doing it legitly, and they're making over... They're properly making over $100 million, and it's all from pharmaceutical ads on these freaking screens that are-

    23. SP

      So what was he lying about? He lied about which doctors he had, or he lied about the revenue, like, they just didn't have 160 million?

    24. SP

      So J&J, Johnson & Johnson, their executives and their- their ad salespeople would go to these doctors, and they're like, "Wait a minute. This fucking company told us that there's TVs here. I don't see a TV anywhere."

    25. SP

      [laughs]

    26. SP

      And, like, it happened, like, dozens of times. They're like, "Dude, you said that there was TVs, and our ad was be- being seen by this many people. It ain't happening." And so they basically just lied. They just said that their TVs were in all of these rooms. They just thought that no one was gonna check.

    27. SP

      Right.

    28. SP

      And so their TVs weren't actually there. And so they bill... But they were billing Johnson & Johnson on showing their Cialis ad or whatever to, you know, but it- but it wasn't actually happening.

    29. SP

      Wow.

    30. SP

      So he lied. But-

  3. 7:30 – 19:45

    Cheddar

    1. SP

      value.

    2. SP

      There's this company called Cheddar. Do you remember Cheddar?

    3. SP

      Cheddar was basically like The Hustle if it focused on all the weird shit instead of just, like, the substance, and then somehow sold for $200 million. [laughs]

    4. SP

      See-

    5. SP

      That's what I... That's my take on Cheddar.

    6. SP

      So you're, you're forgetting the worst component, is that it was entirely built at first on Facebook Live. So right when Facebook came out with Facebook Live-

    7. SP

      Yeah

    8. SP

      ... this guy named Jon Steinberg, who's a nice guy-

    9. SP

      Poor guy

    10. SP

      ... and he's a, he's a bulldog. This guy is like Ari Gold. Like, if he, if he sees what he wants, that he's, like, a, he just... He's like a missile. He just do, do, do, do. He just captures on and he just goes straight towards it. So anyway, this guy launched this company called Cheddar, and the content was shit, and somehow they got, like, well, they're on the new-

    11. SP

      Here, explain the con- the, the pitch, right? So here was his pitch on how he raised a bunch of money from investors. He said, th- very similar to what you said, "Hey, Millennials, Gen Z, these guys are not trying to watch, you know, CNBC or MSNBC or I don't, I don't know, whatever the finance channel is. I don't even know it. That, that sort of thing." Like-

    12. SP

      CNBC. The, the, the pitch was CNBC only has, like, 20,000 concurrent viewer, viewers at any given point, but it makes, like, a billion dollars a year.

    13. SP

      Right, and they're all on Medicare. So it's like, okay, so how do, how do you get, like, Gen Z, Millennials? They're not gonna watch that. What are they gonna watch? And he's like, "Social media. Social media, right?" And all the VCs have nodded their head. He's like, "That's... Do you have a teenager? Do they watch CNBC or do they watch social media?"

    14. SP

      [laughs]

    15. SP

      And everyone's like, "Social media." He's like, "And guess what? They now have live video. Facebook has live video. Twitter has live video. YouTube has live video. So we're gonna create CNBC on social media." And they basically created a 24/7, like, TV, TV show that was business news that would just be streaming all day onto Facebook Live, onto Twitter Live, onto, like, YouTube Live, onto all these different platforms.

    16. SP

      Which that-

    17. SP

      And it was Jon and his co-host doing it

    18. SP

      ... that in itself is amazing. Building 24-hour con-

    19. SP

      Dude, 24/7 is crazy. 24/7's crazy.

    20. SP

      So that is amazing that he could even pull it off, but there was one factor that he kinda screwed up on, which is, like, no one wanted to watch-

    21. SP

      No one watched it. Yeah.

    22. SP

      No one-

    23. SP

      Everyone scrolled right past it. [laughs]

    24. SP

      Yeah. No one... And so his, like... He, he executed a bad premise wonderfully.

    25. SP

      Yeah.

    26. SP

      And-

    27. SP

      10 out of 10 hustle, 2 out of 10 idea, because guess what happens on social media? You don't stop and watch live video for 40 minutes. Like, that's just not what happens on most social media. And so, you know, it just didn't really work. And you're right-

    28. SP

      And it-

    29. SP

      24/7 it was kinda boring, because this is just not 24/7 worth of, like, interesting-ness when it comes to that stuff.

    30. SP

      And he raised money. I think he raised 40 million, and somehow a cable company bought it for $200 million. And he told me, I met with him, and he told me one time, he was like, "Yeah, so I'm gonna start this company, and in two years I'm probably gonna sell it for $200 or $300 million." He, he just told me, and he just-

  4. 19:45 – 28:00

    Tabs Chocolate

    1. SP

      uh, Tabs Chocolate?

    2. SP

      I don't know. You've been sending me all these messages. I didn't realize it until two nights ago that I even had an inbox on TikTok.

    3. SP

      All right. I'm gonna show you what I think is the best ad, um, I've seen in, like ... I mean, I don't wanna say my whole life, but I can't really think of a better ad, so I'm just gonna give this guy mad props about this ad.

    4. SP

      This company, Riverside, just raised to, like, 40 ... The w- So right now Shaan and I are using this podcast thing called Riverside. They just raised, like, $40 million, so it better work.

    5. SP

      Tell me this is not the best ad you've ever seen, and I'll, I'll break down why.

    6. SP

      Okay. It's a good ad.

    7. SP

      So, so first e- explain what it is for somebody who's not watching the YouTube channel. They're not gonna be able to see it.

    8. SP

      So there's this attractive 19-year-old, right, or 21-year-old woman.

    9. SP

      [laughs]

    10. SP

      And she says, "Y'all, let me, let me put you on," and, uh, "This is a special chocolate that will change your love life, seriously." It shows her and her boyfriend each taking a tab of the chocolate, and then it shows her again, uh, with her hair having sex hair. Like, it's implying-

    11. SP

      Right

    12. SP

      ... that she just had sex.

    13. SP

      And, uh, and then it just says, "It works," at the end of it. And, uh, okay, so this ad has 650,000 likes, went viral. Um, it got featured in Vice and a bunch of other places because the brilliance of this. So why is this ad brilliant? So first the hook. The first hook is her. She's cover ... She's got her hand covering her face partially, which is, like, with, like, the kind of, like, oh, my God. And then it says, "Y'all, let me-

    14. SP

      But it's real. This is a real-

    15. SP

      Let me tell-

    16. SP

      Like, this is, like, a real thing

    17. SP

      ... No, no. This, this was a ... This was ... I think he created this ad. This wasn't, like-

    18. SP

      No, what, what, what I mean is it doesn't look like a highly produced thing.

    19. SP

      Right.

    20. SP

      It literally just looks like a woman holding-

    21. SP

      Her holding her phone

    22. SP

      ... doing a selfie. Yeah.

    23. SP

      Yeah. She's holding her phone. Okay. This, this ... And then there's a g- there's, like, a whatever, a viral song right after that, and it looks like she's saying, "Oh, my God, let me tell you something." And then the s- it, it zooms in on her eyes, and she's just, like, moving her eyes in that way of, like, that mis- like, sort of a m- mischievous thing. And then the next scene is it shows the packaging, but there's also, like, a little, like ... There's, like, another thing on the table, so you kinda don't ... It doesn't ... Again, it doesn't scream ad at you, right? Like, it's not, like, this beautifully ... Like, a normal marketer would say, "Well, get this, like, you know, candle that you have out of here. That's c- confusing." And she's like, "No, like, make it look like a desk," and then, like, put the, put the packaging of the product. And it says, "This "special chocolate will change your love life... Seriously." Okay, so now I'm, like, intrigued. It zooms in on it, and then it goes ... It shows the guy and the girl each breaking off a piece, like, half and half of this thing. So, A, that looks kinda fun to do. Um, and then it doesn't tell you anything about it except for it goes to her with the disheveled hair, uh, the JBF hair, as they used to say in college, if you know what that stands for. And then, uh, it just says, "It works," with the shocked face. And then it's, it's, again, her looking around like, oh, my God.

    24. SP

      Dude, what is-

    25. SP

      Okay, so-

    26. SP

      I actually don't know. What does JBF mean? I didn't go to, like, a cool-

    27. SP

      Just been, just been F.

    28. SP

      Ah.

    29. SP

      Um, so, so, so, so basically you ... Why is this amazing? This is amazing because to me, the best ads have three components. They have the hook, which is, like, just a thing to, like, draw you in to even get you to pay attention, which is in her case, the her with the hand over her face. The second thing it has is the promise, so it has the, the promise that gets me curious, and in this case, it's, "This "special chocolate will change your love life... Seriously." And then it has the ... It skips to the end, right? I have moved straight to the end. It has the implication of it working. So it doesn't tell you how it works, h- why it works, the, you know, what it does exactly. It's just the, the end state. It takes you straight to the happy ending of this is life if you use our product. And, um, most people don't ... Like, most people don't know how to do a hook. They get the-

    30. SP

      [laughs]

  5. 28:00 – 53:21

    Steve Bartlett

    1. SP

      and, uh, he's gone on to do some amazing things. We've talked about him before. Uh, if you don't know, he basically ended up creating a marketing, uh, like a, a s- whatever, a marketing company, marketing agency that, um, did, like, over $100 million in revenue. It ended up merging with a company, went public. He's, like, a dragon on Dragon's Den. He's got a real popular podcast and bunch of stuff. He's like, to me, he's the young, Black Gary Vee. That's, like, the best description I can have of him. Um-

    2. SP

      Is, is... And you think he's, uh, he's totally the real deal?

    3. SP

      Yeah, he's the real deal. Um, he's the real deal in the sense that, like, uh, you know, I don't know... In the same way that we were like, "Dude, Gary Vee's awesome," um, you know, does he kinda put on for the camera? Of course. That's the game. Does... You know, is VaynerMedia the best business I've ever seen? No, it's not the best, but it's a great... You know, it's still a business that works, and it's, like, at scale. Um, so, uh, you know, real deal can mean a bunch of things, but I think Steve's the real deal in all of those terms, meaning I've seen his talent firsthand. He's really super talented. Uh, so I recruited him from the UK. He flew over. He lived with us and, and worked with us in San Francisco. And then h- then after that, he ba- basically went and spun out his, like, marketing agency, and, like, that's how he kind of got his start. And, uh, and my whole thinking was, like, this guy gets social, this guy gets social media. He's a hustler. And, like, if we're gonna build these social apps, we need somebody who, like, A, they're, they're not, like, an engineer neckbeard, like, who's like, "Oh yeah, people want to share photo galleries because why would I not wanna share 128 photos instead of one? It's more." And it's like, "No, dude, people don't wanna share 128. They want one disappearing photo, actually, because I'm trying to send, like, you know, something, you know, inappropriate to my friend. I don't want this permanent record," right? So, like, there's, there's a big difference of, like, what, how an engineer will build a social product versus how somebody who's, you know, social will build a social product. [laughs] And, and so I wanted to have basically, like, somebody who was young, who was a user of every social platform to be like, "Hey, dude, just shit test some of these ideas," and be like, "Is this good or is this not good?" And then secondly, uh, when we have something good, be able to, like, blast it, promote it on social in a way that's not, like, uh, cringe. And he did that. Like, and so when we were, we were like, "All right." Let me give you an example. At the time, he had this, like, network of pages. He was like, "Look, I have all these, uh, I either own or know the owners of these Twitter accounts that, uh, have, you know, together, like, whatever, 50 million followers. So when we're ready to launch, we'll post it there." And I was like, "Great." And so again, the engineers were like, "All right, we're ready." Um, and so I was, you know, my brain went to, like, "Cool. On all these accounts, post, like- "Hey, love this new app. It lets you do X, Y, Z." You know, "Love this new app, Bebo. It lets you do blank, blank, and blank." And the engineer's like, "Oh, and make sure we can track the attribution. So we're gonna use this, like, this URL with this UTM parameter," and they give me this URL that's, like, 9,000 characters long. It looks ugly as hell, but it's, like, super trackable. They're like, "Look at this. In the dashboard we know exactly who clicked and which tweet and all this stuff." And then Steve was like, "Um," like, "All right. Thanks for the suggestions, but, um, not using that link. In fact, not using any link 'cause, uh, nobody's posting a link, and nobody posts links on Twitter." And we're like, "What?" He's like, "Then how will they go download the app?" He's like, "They'll go download it if they hear about it a bunch and they feel like they're missing out." And I was like, "Yeah, but that's, like, more work." He's like, "Yeah, but again, they're gonna feel like they're missing out, not that they're being sold to." And then he's like, "And we're also not gonna tweet, 'Hey, check out the new Bebo app. It has these features.'" He's like, "We're gonna tweet out memes like, um, you know, uh, my teacher, when she sees me... You know, like, 'My teacher when she hears about Bebo,' like, 'for the 50th time today,' and it's her throwing... It's a GIF of a teacher throwing a phone out this class window and, like, shattering the window. Or, like, you know, um, my feel- M- MFW, my, you know, my face when or my feeling when, um, I see Bebo on, trending on Twitter, you know, after 10 years." And it's like, um... And I was like, "But that sounds bad for us, right? They're annoyed at us?" He's like, "Yeah. Get it? It's like they're annoyed 'cause they've been hearing about it so much. And so somebody who's not hearing about it is gonna be like, 'Oh, shit, I'm out of the loop. What is this?' And they're gonna go Google it and find it." And I was like, "Nah, this, this is stupid." Guess what? He, we did it his way. We launched. We hit number one on the App Store charts. Hit, uh, I don't know how many down- I think we hit 250,000 downloads in, like, the first month or something like that. Something crazy. And, um, yeah, it was, like, insane. And we spent zero dollars. [laughs] So it was awesome.

    4. SP

      But how did you get the, the, the, the, the, like, the influencers?

    5. SP

      So Steve owned a bunch of them. So me hiring Steve was, like, me getting to use Steve's, like, assets. And then he, because he had clout in, like, the social, like, meme world of, like, the people who owned these pages, uh, he, like, pulled a favor and was like, "Yo, post this on this day. And we're gonna get this to trend. I need this." He was, like, a 21-year-old trying to prove himself, so he's like, "Yo, I need you to do me a favor here. Put, put this thing up here." So maybe we paid, like, I don't know, a few thousand dollars total, but, like, you know, nothing to get, like, hundreds of thousands of downloads and number one rank in the overall App Store charts. Um, and we did that-

    6. SP

      Was he a pain in the ass to employ, though?

    7. SP

      No, no, he wasn't a pain in the ass. But I'll, I'm gonna tell you first why me reading it to hire Steve. So when we wanted to... We were building this app, and we were like, all right, this social app definitely leans towards a younger audience. We're like, all right, we gotta be, like, in t- like, in touch with, you know, high schoolers, basically. So I told Jason and Tyler, I was like, "Guys, we need to be, like, we need to be able to pitch our app to high schoolers and see what they think about it." And I was like, "All right. Well, how the hell are we gonna do that?" So first they were, like, coming up with all these schemes. And I was like, "Guys," like, um, I came and visited them, like, an hour later, and I was like, "All right, what's the, what's the plan? How many high schoolers you got?" They're like, "None. We're, we're, like, coming up with a PowerPoint deck on, like, how we're gonna do this," or something like that. They're, like, coming up with a plan. And I was like, "All right, like, let me put it differently to you guys. Here's a better question. In the next hour, how can I show our app to, like, two high schoolers? Go, let's go make that happen." And they're like, "Uh, okay. All right." And then they, they got it. They got what I was looking for. So they first were like, "All right, my nephew's on the line." So we got the two. And I was like, "Great. How do we get 20 high schoolers now in the next hour?" [laughs] And they're like, "Uh, okay, there's a bunch of high schoolers over here at the mall near our, our office." Like, so they went over there with a sign that said, you know, uh, "Test our app, get a free burrito." And they got, like, immediately, like, 20 people. And they're like, "Okay, that was cool," but there was only 20 people there. It's like, how are we gonna do this regularly? And so we found a high school nearby, and so we went over there. First they started the same thing. They had a sign outside, "Free burrito if you try our app," and people were signing up like crazy. We didn't have burritos, by the way. It was just like a promise. We were like, "I don't know, w- we'll figure out how to get you a burrito later."

    8. SP

      [laughs]

    9. SP

      And, um, [laughs] and then there... So we got a bunch of people to, to, like, try it out. And then, uh, a teacher came out and was like, "Hey, guys, what's going on here?" They were like, "Oh, sorry, sorry, sorry, we're not creeps. We're just, like, we're trying to t- get beta testers for our app. Do, do you know what that word means?" Uh, and they were like, "Oh, cool, you're a startup?" And they were like, "Come on in." And they invited us to come speak. They were like-

    10. SP

      [laughs]

    11. SP

      ... "Hey, you know, like, you can just, like, take over my class for the day. I'll just sit down and play Sudoku, and you just teach my kids about startups." And we're like-

    12. SP

      This sounds like the most naive, trusting teacher, like, to a fault. [laughs]

    13. SP

      It was. It definitely was. Um-

    14. SP

      Oh, you're, you're... Are you a little kid lover? Great. Come on in. [laughs] You, you must love kids so much you build apps, apps for them, so you're, you're a little kid lover.

    15. SP

      It was definitely, it was definitely worrisome, like, why it was so easy.

    16. SP

      [laughs]

    17. SP

      But literally that's what happened. So for seven, seven hours straight that day, like, a class would come in, 50 kids. We would teach them about startups for 15 minutes, and then we'd pitch them our app for 15 minutes, and then we'd be like, "Next." And we... And we... But just by doing that, you know, to take, you know, basically 30 kids per class times seven, we're getting 210 kids a day in the same school to download our app. So, like, all their friends were on the app. So it was a great... It was, like, this great way to, like, take over a high school in a day and see if it goes viral once we get that seed community. But in one of them, we... Uh, so the first day we go, and it's me and Jason. I'm like, "Dude, it's cool. I'm cool." I st- then I was like, I start talking. I'm s- I'm like, "Yeah, that's tight." And they start giggling, and I'm like, oh, shit, tight was a cool word when I was in high school.

    18. SP

      [laughs]

    19. SP

      That's... I was like, "It's lit. It's super lit."

    20. SP

      [laughs]

    21. SP

      And they're like, you know, I was like, I was already outed as, like, not cool by saying tight.

    22. SP

      [laughs]

    23. SP

      And I was like... And so I got, like, humbled big time. I'm, like, realizing... And the... And by the way, if you go talk to ki- like, high school class, like, they just don't give a shit. They don't pay attention. They'll just be, like, straight talking to somebody else while you're talking, and you can't control them at all. And so I was like, oh, man, this teaching is so hard. And then I'm like... And so I'm like, okay, whatever, let's skip to the end. Let's skip to the part where we test our app. So I was like, "All right, you guys wanna see our app?" And they were like, nobody says anything. I'm like, "Okay, um-" You know, the first person who downloads our app, like, you know, you get candy from this bowl. And they're like, "All right, what's the app?" And I was like [laughs] and I was like... They're like, "What's the name of it?" I was like, "Oh, it's not in the App Store yet. It's on TestFlight." And I, and I could just feel-

    24. SP

      Ah, ooh

    25. SP

      ... the blood draining from my body as I said that. I was like, "What the fuck were we thinking?" And then I was like-

    26. SP

      You weren't

    27. SP

      ... "So just..." I was like, "Uh, I'm gonna put the link up here on the projector. Just, like, type that in, and it'll take you to the thing." And this kid in the back, l- no joke, he goes, "Links are gay."

    28. SP

      [laughs]

    29. SP

      [laughs] Dude, I was so embarrassed. And just, I just got wrecked, and I started laughing so hard. I couldn't stop laughing.

    30. SP

      [laughs]

Episode duration: 53:33

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