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My First MillionMy First Million

Wait, My Intern Became a 21-Year-Old Millionaire?? (#510)

No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd - Episode 510: Shaan Puri (https://twitter.com/ShaanVP) sits down with his former intern Ishan Haque https://twitter.com/ishanhaq. Ishan went from making $30k/year to $40K in one minute by taking one big bet. Today he’s a 22-year-old millionaire thanks to early investments in companies now worth billions like Animoca and Afterpay. (This episode is not intended to be personal financial advice). — Show Notes: (0:00) Intro (2:00) Recruiting tactic: Sliding into the DMs (7:00) Knowing your win condition (11:00) Content creation for serendipity (14:00) Ishan makes $40k in one minute (20:00) $100k bet on Animoca (28:00) Passing on $2,000,000 (35:00) Spending habits of a 21-year-old millionaire (40:00) Crypto casinos and starting Shuffle (48:00) Managing regulatory risk (51:00) Getting first customers (54:00) Influencer campaigns that work (1:05:00) Business Idea: YC for nerdy kids (1:10:00) Business Idea: CRM for cashed up niches (1:13:00) Business Idea: VIP Management Software (1:16:00) Business Idea: Cultural Concierge for Biz Dev (1:22:00) The underrated growth model behind MrBeast (1:24:00) Content creator rollups (1:26:00) No small boy stuff — Links: • AfterPay - https://www.afterpay.com/ • Animoca - https://www.animocabrands.com/ • Stake - https://stake.com/ • Shuffle - https://shuffle.com/ • Kick - https://kick.com/ • RuneScape - https://play.runescape.com/ • Spotter - https://spotter.la/ — Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ For more quality videos subscribe here → https://tinyurl.com/46rjnckx 🔔 Turn on notifications to stay updated with new uploads Like || Share || Subscribe

Shaan PurihostIshan Haqueguest
Oct 20, 20231h 38mWatch on YouTube ↗

Summaries, chapters, transcripts, and FAQs on this page are made by uListen, not YouTube.

CHAPTERS

  1. 0:00 – 5:13

    From Intern to Millionaire: Meeting Shaan via Twitter DMs

    Shaan introduces Ishan as his former intern and chief of staff who made and lost millions. They recount how Ishan followed Shaan on Twitter as a teenager in Australia and was later DM'd to produce the podcast, and how Shaan has a history of picking young talent.

    • •Ishan created the podcast's cover art, intro song and early audio
    • •Shaan DM'd Ishan after seeing he edited podcasts for someone else
    • •Ishan tweeted at Shaan from Australia at age 13 or 14 to reach people in Silicon Valley
    • •Shaan lists other young people he worked with early on
  2. 5:13 – 11:34

    Crystal Stores, Experiments and Knowing Your Win Condition

    Ishan recalls the early business experiments, including the crystal store, a D2C store and newsletters. Shaan reflects that he misused the word experiment because he never defined a win condition, and that the crystal store's 1.7–2X ROAS was actually decent.

    • •Shaan got the crystal idea from celebrity stories in magazines
    • •Ishan appreciated having his name put on the cover art
    • •Real experiments need a hypothesis and a defined success condition
    • •The crystal store was shut down at roughly 1.7–2X ROAS because Shaan thought it should be 3–4X
  3. 11:34 – 15:55

    The Kickoff Doc and Content Creating Serendipity

    They revisit the one-page plan for the podcast, including the 1,000 true fans idea and the 100,000 downloads target that took three years instead of one. The conversation moves to how being visible online creates luck, and how a small news article led to a billionaire reaching out.

    • •The plan aimed for 100,000 downloads per episode in a year; it took three years
    • •Shaan planned to lose $10,000 a year on the podcast for serendipity
    • •Ishan got his opportunities through Twitter, LinkedIn and emails
    • •Shaan explains 'lines, not dots': trust builds through many small interactions
  4. 15:55 – 21:32

    The Bitcoin Crash Trade That Made $40K in a Minute

    Shaan recalls Ishan dropping off a call to trade the day Bitcoin crashed. Ishan explains his leveraged long on BitMEX, the exchange freeze, and ending up $40,000 up, and they discuss recognizing rare opportunities.

    • •Ishan used about $4,000 of collateral at 20–25x leverage
    • •The exchange froze before the position unfroze in profit
    • •Shaan bought $25K that day too
    • •Ishan's takeaway: most money is made in a few key decisions
    • •Shaan cites Buffett's bathtubs-not-spoons and luck favoring the prepared mind
  5. 21:32 – 32:15

    The $100K Bet on Delisted Animoca

    Ishan explains how he bought Animoca, saw it delisted, and then bought more at 80–90% discounts from disgruntled shareholders. After a billion-dollar raise the stake was worth millions and he turned down a $2 million offer.

    • •He first put in about $25,000, then doubled down with roughly $100K
    • •He found sellers through a Facebook group and the public top-shareholder list
    • •He bought at a roughly $30–40 million valuation and it later raised at a billion
    • •Sellers had no idea they were dealing with a 20-year-old
    • •A Hong Kong fund offered $2 million and Ishan held on
  6. 32:15 – 35:44

    Passing on $2 Million and Holding Through the Crash

    Shaan asks why Ishan didn't sell, and Ishan explains his lifetime-hold thesis and the lesson of never counting unrealized winnings. They discuss attachment to being right and how other bets helped him cope when the value fell.

    • •At peak the stake was worth eight figures, and Ishan still weighs selling now at a discount
    • •He saw no need for $2 million and no desire to change his lifestyle
    • •He viewed Animoca as a possible lifetime hold
    • •Having other bets meant he didn't need to be right on this one
  7. 35:44 – 41:02

    Spending Habits of a Young Millionaire

    Ishan describes how money became play money after degenerate trading, the metaverse coin gains and losses, and what he spent it on. Shaan notes his pay at the time and that he hoped Ishan would outgrow the job.

    • •Ishan bought metaverse coins when Facebook became Meta and later lost much of it through poor risk management
    • •He spent on an apartment, a Tesla and limos for friends
    • •Money boosted his confidence as a shy, nerdy guy
    • •His salary started at 30K and rose to about 80–100K
    • •A billionaire asked him for the next Animoca and later became a top shareholder
  8. 41:02 – 49:41

    Crypto Casinos and Starting Shuffle

    Ishan explains how he met the Shuffle founders after hearing about the huge profits at Stake. Shaan compares the group to poker kids and Viners, and Ishan lays out the thesis that casinos resemble exchanges.

    • •Stake's reported numbers made it look like Australia's fastest-growing startup
    • •Ishan reconnected with a former uni kid who introduced him to the team
    • •The team's backgrounds come from exchanges like FTX, BitMEX and Crypto.com
    • •House edge is the casino equivalent of an exchange's transaction fee
    • •Some funds have no-vice clauses that keep them out of gambling
  9. 49:41 – 52:17

    Regulatory Risk and Shuffle's Traction

    They discuss the Curaçao license, FTX comparisons and why regulatory risk is the main risk in the business. Ishan shares Shuffle's launch numbers and says the business is built to pay out cash flow rather than exit.

    • •Licenses in Curaçao can be obtained in about six weeks
    • •Shuffle builds modularly so it can split off products if a license is lost
    • •Shaan notes the business has regulatory risk but no market or technical risk
    • •Ishan notes book risk from high-roller bets
    • •Launched in February with about a $50M run rate and half a billion in monthly volume
  10. 52:17 – 59:37

    Getting First Customers and Influencer Campaigns That Work

    Ishan describes finding the right early customers, including big respectful bettors in Japan, and relying on affiliates. Shaan connects this to Stake's streaming strategy and his own $100K influencer test, where engaged broadcast channels beat raw follower counts.

    • •Small depositors generated heavy support burden, so they sought high-value players
    • •Ads on Facebook and Google are prohibited, so they rely on affiliates
    • •Stake pays streamers who play the product live, showing it in action
    • •Influencers with active communities earn the most
    • •Shaan's $100K campaign showed some big accounts had zero conversion
  11. 59:37 – 1:06:30

    Degeneracy, Obsession and Kick's Strategy

    Shaan explains why 'degenerate' was a hiring value, with early obsessions as a strong signal. He then analyzes Stake's Kick platform and compares it to TikTok's brute-force growth, and Ishan says he's riding Shuffle for now.

    • •Shaan's company listed degeneracy as a value, meaning obsessive passion
    • •People with early obsessions like gaming were the best hires
    • •Diehard fans, like Swifties, are what you want in influencers
    • •Kick may be an attempt to beat Twitch
    • •TikTok spent about a billion dollars to make sure every teenager knew it
  12. 1:06:30 – 1:11:42

    Business Ideas: Outcast Conference, Cashed-Up Niches and VIP Software

    Shaan and Ishan trade business ideas, beginning with an incubator for kids who build businesses in games. They discuss an outcast conference for unconventional talent, conferences and CRMs for cashed-up niches, and VIP management software.

    • •Kids who ran RuneScape or Minecraft servers often become successful
    • •Shaan wants a free conference for gamers and mind-sport champions in order to invest in them
    • •Ishan suggests conferences with exhibitor models for cashed-up niches
    • •A niche-specific CRM could win a $10K a month customer
    • •VIP management software could sit on top of existing tools
  13. 1:11:42 – 1:27:04

    Cultural Concierge for Expansion and the MrBeast Localization Model

    Ishan proposes an agency of native-speaking growth assistants for expanding into new countries after Shuffle's Japan expansion. Shaan shares Twitch Brazil stories and MrBeast's localized channels and dubbing business, then they discuss YouTube rollups and claiming clips.

    • •Localization differs from translation, and ChatGPT got the tone wrong with Japanese VIPs
    • •Twitch Brazil learned the subscribe button implied payment and that iPhone giveaways worked
    • •MrBeast localized channels with native managers and famous voice actors
    • •MrBeast's dubbing service sells an in-house by-product to other YouTubers
    • •Companies buy creators' back catalogs and claim viral clips for ad revenue
  14. 1:27:04 – 1:38:38

    Life Goals, Intensity and Closing

    After sharing where to follow Ishan, Ishan asks Shaan about his goal of being a favorite teacher. Shaan reframes it as becoming someone his 21-year-old self would admire, and they discuss lessons on intensity, including Sully's aggressive approach to a pitch deck.

    • •Shaan says the 1% goal was arbitrary and replaced it with being someone he would have admired at 21
    • •Shaan wants to coach a high school basketball team
    • •Ishan observes many rich people neglect other parts of life
    • •Ishan credits aggression and following up for speeding things up
    • •Sully's repeated calls and fast feedback illustrate intensity as a strategy

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