Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

ℹ️ EPISODE INFO

Released

May 7, 2023

Duration

2h 8m

Channel

Nikhil Kamath

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

LIVE on Spotify, Google and Apple Podcast: https://tr.ee/DPVf5h18Zt The art of selling isn't simple, but Kishore Biyani - the legendary 'father of modern retail' in India; Vidit Aatrey - Co-Founder of the $5 billion dollar e-commerce company Meesho, and Sujeet Kumar - Founder of the B2B industry leader Udaan - make it look easy. They don't always agree, though... Expect raw, in-depth, and sometimes heated insights into why some products fly off the (virtual) shelves while others fail, successes and failures on the journey to growing multi-billion dollar businesses, and why e-commerce is inescapable - we either sell or get sold to. Follow Nikhil here:- Twitter https://twitter.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Linkedin https://www.linkedin.com/in/nikhilkamathcio/ Koo https://www.kooapp.com/profile/Nikhilkamath #KishoreBiyani - Founder of Future Group, Big Bazaar - Godfather of Indian e-commerce #SujeetKumar - Co-founder of Udaan Follow Sujeet here:- Twitter https://twitter.com/Sujeet_fk Linkedin https://www.linkedin.com/in/sujeet-kumar-90039b16 #ViditAatrey - Co-founder of Meesho Follow Vidit here:- Twitter https://twitter.com/viditaatrey Linkedin https://www.linkedin.com/in/vidit-aatrey-a3639120 TIMESTAMPS 0:00 : Intro 1:18 : Vidit Aatrey's story 4:43 : What is Meesho? 5:51 : Who is Kishore Biyani? 8:20 : Rebellion, insecurity and success 16:15 : How Kishore Biyani made it big 18:33 : Kishore Biyani's inspirations, Tirupati, Saravana Stores 19:49 : Sujeet Kumar's Story 24:45 : The origins of FlipKart 28:35 : Udaan and Sujeet's investments 31:24 : Rameshwaram Cafe's incredible numbers 33:15 : Kishore Biyani's most profitable business 35:51 : The changing ecosystem of Saudi Arabia 39:35 : The brands that scaled in India 41:50 : Selling online vs. offline 43:07 : Do we have any agency over how we shop? 48:35 : Influencer Marketing in E-commerce 58:42 : Past, present and future of selling in India, The Temple Economy 1:05:31: India's wedding economy 1:07:46 : Why do some products sell and others don't 1:15:50 : How different generations shop 1:19:33: Amazon vs Flipkart 1:21:43 : Nikhil: Multiplexes aren't dead 1:29:26 : Why India isn't like the West 1:34:36 : Kishore Biyani's philosophy + life advice 1:43:43 : ONDC (Open Network for Digital Commerce) explained 1:49:24 : Nykaa discussion - the only publicly listed Indian e-commerce brand 1:53:09 : Meesho's valuation 1:57:51 : How to get into e-commerce and the future of selling online 2:04:09 : Concluding thoughts #nikhilkamath #podcast #ecommerce #WTFiswithNikhilKamath #WTFisEcommerce #KishoreBiyani #meesho #flipkart #amazon #walmart #udaan #blissclub #myntra #brand #marketing #products

🎤 SPEAKERS

• Nikhil Kamath

  host

• Vidit Aatrey

  guest

• Sujeet Kumar

  guest

🧾 EPISODE SUMMARY

In this episode of Nikhil Kamath, featuring Nikhil Kamath and Vidit Aatrey, Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t explores e-commerce in India: aspiration, distribution, microeconomies, and profitable scaling realities The episode brings together Kishore Biyani (Future Group), Vidit Aatrey (Meesho), and Sujeet Kumar (Flipkart/Udaan) to decode Indian commerce beyond the usual “online vs offline” framing.

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