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Origin Story w/ David McIntosh JrRory Sutherland: Advertising Giant Unveils How Brands Fool You | The Development by David Podcast
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Episode Details
EPISODE INFO
- Released
- July 27, 2022
- Duration
- 1h 51m
- Channel
- Origin Story w/ David McIntosh Jr
- Watch on YouTube
- ▶ Open ↗
EPISODE DESCRIPTION
In this episode. Rory Sutherland and I speak about: What time nightclubs and schools should open and close Why its illegal to send emails whilst on holiday in Germany What higher quality paper envelope infers to charity donors Why your work should coordinate your kitchen repairs, car services and dry cleaning Rory’s thoughts on the marketing of Fyre Festival Why Golf is so famous in Portugal Woolworths product strategy and why Boots meal deals are lead generators for other products Denim, belt buckles and the Japanese toilets Commemorative Benches Psychology of Onlyfans and 50 Shades of Grey and why people should have two dishwashers It was a pleasure to share this part of a 2 hour+ conversation with one of the most respected thinkers in his field! If you love this podcast: Fuel it by buying me a Coffee: https://www.buymeacoffee.com/Dbyd Rory’s books - Alchemy: https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502 Transport for Humans: https://www.amazon.co.uk/Transport-Humans-Nearly-There-Perspectives/dp/1913019357/ref=sr_1_1?keywords=transport+for+humans&qid=1658598240&s=books&sprefix=tramsport+for%2Cstripbooks%2C82&sr=1-1 Extra Stuff: ME:Reach out to me on: Instagram: https://www.instagram.com/developmentbydavid/ LinkedIn: https://www.instagram.com/developmentbydavid/ The Development by David Podcast on: Spotify: https://open.spotify.com/show/6DV9tUfz5nGCmH0bfZUFrM **Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-development-by-david-podcast/id1542740010**
SPEAKERS
David McIntosh Jr
hostPodcast host of The Development by David Podcast, interviewing guests about career development and business.
Rory Sutherland
guestAdvertising executive and behavioral science commentator known for work at Ogilvy and author of Alchemy.
EPISODE SUMMARY
In this episode of Origin Story w/ David McIntosh Jr, featuring David McIntosh Jr and Rory Sutherland, Rory Sutherland: Advertising Giant Unveils How Brands Fool You | The Development by David Podcast explores Rory Sutherland on hidden nudges, network effects, and stuck norms Many social schedules and conventions (theatre start times, time zones, work hours) persist as coordination ‘Nash equilibria’ that are hard to change even when inefficient.
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