Origin Story w/ David McIntosh JrRufus Rice: Posh, Privileged & Accidentally Viral
EVERY SPOKEN WORD
60 min read · 12,446 words- 0:00 – 0:03
Intro
- RRRufus Rice
[claps]
- 0:03 – 1:45
Sync claps are pointless: kicking off with editing pet peeves and tone-setting banter
- RRRufus Rice
I think sync claps are so stupid. Should we start off like that?
- DJDavid McIntosh Jr
Yeah.
- RRRufus Rice
Why? Why do you need to do that? You can sync it up to any bit of the audio. It's easy to, it's easy to make it line up.
- DJDavid McIntosh Jr
Yeah.
- RRRufus Rice
But if-
- DJDavid McIntosh Jr
Don't undermine my editor, you know?
- RRRufus Rice
If I just went, "Woo," that, then you could just do that. But everyone insists on doing a sync clap for no reason. It always infuriates me. We even do it on our show, and I know it, I know you don't have to do it, and we do it every single time.
- DJDavid McIntosh Jr
Why don't we rebrand it now? Instead of doing a sync-
- RRRufus Rice
But, but, but you don't... That's what I'm saying, is we don't need to rebrand it, 'cause it's not necessary at all, because any editor could easily line an audio and video up just from chat.
- DJDavid McIntosh Jr
Rufus Rice, everyone.
- RRRufus Rice
Hi, guys. I'm not that... I, I'm, I'm at peace with the world, I promise you. I'm like-
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
... I'm not taking my anger out on the sync clap. Thanks for having me. All right.
- DJDavid McIntosh Jr
Thanks for coming on, man. This show usually f- uh, interviews people that have faced real adversity.
- RRRufus Rice
Yeah.
- DJDavid McIntosh Jr
Real adversity.
- RRRufus Rice
I have to invent problems-
- DJDavid McIntosh Jr
Yeah
- RRRufus Rice
... to, um, overcome, like-
- DJDavid McIntosh Jr
Can we invent one right now?
- RRRufus Rice
Sure. Yeah. Uh, well, today I almost shit myself on the train. Is that a problem? Because I didn't, so it's not really a problem, is it? [laughs]
- DJDavid McIntosh Jr
[laughs] It's maybe a problem that you didn't-
- RRRufus Rice
[laughs]
- DJDavid McIntosh Jr
... but you know you could've.
- RRRufus Rice
That story boils down to I needed a poo.
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
Which I think happens to a lot of people all the time. So... No, I'm very, I'm very lucky. I had a very nice upbringing. Nobody knows anyt- people will watch this and be like, "This is just a random guy who went to a nice school." So I should explain who I am. But I'm like a c- st- I'm a comedian, podcaster, TikToker. You've seen the, you've seen the type. If you're over 35, you'll be like, "I don't u- understand what that is." And if you're under 35, you'll be like, "I know exactly the kind of guy you are. I see people like you all the time. They're a dime a dozen." Um,
- 1:45 – 5:11
‘Posh night out’ explained: pub culture, inside jokes, and class stereotypes
- RRRufus Rice
but yeah, I'm a vaguely successful comedian, TikTok legend of the game. Um, and, uh, yeah, I had a... I attribute a lot of my success to my relatively easy upbringing, I would say. Yeah. Would you feel uncomfortable... If I took you on a posh night out, would you be, feel uncomfortable?
- DJDavid McIntosh Jr
What does a posh night out look like?
- RRRufus Rice
Right. So we'll str- we're straight-
- DJDavid McIntosh Jr
Are you using cutlery?
- RRRufus Rice
[laughs]
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
We're straight down the Sloaney Pony for seven, seven jars of the local nasty. And because I'm vaguely posh and went to a nice school-
- DJDavid McIntosh Jr
Sloaney Pony?
- RRRufus Rice
Yeah, it's a pub. Um, it's not, we're not like, you know, bumming a horse.
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
I know, I know there are stereotypes about this sort of thing. We're not sort of committing crimes on animals yet. Although, you know, my dad did once hit a mouse with a didgeridoo, but that was by the time-
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
[laughs] I don't, I don't think that's really relevant to this.
- DJDavid McIntosh Jr
Is that a euphemism?
- RRRufus Rice
Uh, no, he did... It's, it's not like-
- DJDavid McIntosh Jr
Didgeridoos? Your dad Rolf Harris?
- RRRufus Rice
Yeah. [laughs]
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
I had a didgeridoo, and he found a, he found a rat in our house, and he thought, "Well, what's the best way to get rid of this?" So he just smacked it with the didgeridoo.
- DJDavid McIntosh Jr
That's a problem that you've just invented.
- RRRufus Rice
In, in, in incredible... What, having one mouse in your house over a period of 12 years is a problem.
- DJDavid McIntosh Jr
Yeah, and using your favorite musical instrument to beat it.
- RRRufus Rice
It's not my favorite. It's not even in my top five. I don't think a didgeridoo... Ridiculous instrument, by the way. You try getting sound out of a bit of wood. It's impossible. It's a, it's a stupid instrument. Sorry, Abor- any Aboriginals watching. I don't understand it. It's up there with the rain stick and the triangle for me. Um, but anyway, posh night out. We're going down the Sloaney Pony. We're having, we're having seven double vodka lime sodas probably, and there'll be people that I know, 'cause all the people who went to posh schools and universities, like, know each other. Like, I vaguely know them. So maybe I'll have a few bits of, uh, inside joke banter that you won't really get, but that's okay. And then, like, we'll... You know, you make fun of the poor for a bit. You have to. Um, there are genuinely people at my school... When we did poverty, when we studied geography at school and we did poverty, there are people who, who don't understand like, "Oh, if you're poor, why don't you just, like, get a sick job?" [laughs]
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
There are pe- there were people like that who were like-
- DJDavid McIntosh Jr
Why don't you have aspirations?
- RRRufus Rice
Yeah, it's just like, "Oh, mate," like, "If I was poor, like I'd just... I, I feel like I'd just move to like a richer... I'd just move to like a rich area and like, you know, get a new job."
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
People say stuff like that. People, like genuinely, they used to say, "I feel like if my country was sort of in the middle of a, of a civil war, like, I'd probably just, like, move. Like, I'd probably just go to like, you know, Southeast Asia or something, take a couple of gap years." [laughs]
- DJDavid McIntosh Jr
[laughs] Dude, dude, I grew up so poor, the pigeons used to throw me food. [laughs]
- 5:11 – 5:52
Defining ‘posh’: minority status jokes and the hierarchy of British class
- RRRufus Rice
... posh, posh people are a minority, right? Only 7% of the UK is posh.
- DJDavid McIntosh Jr
Yeah. My diversity hire.
- RRRufus Rice
8% of the UK is Indian, so in a sense, I'm one of the big minorities out there. Like, you know, I'm... This is a real niche area here.
- DJDavid McIntosh Jr
There will be a GoFundMe link at the end of this episode.
- RRRufus Rice
Yeah, you can donate. You could come put 20 quid through my letterbox, and maybe... [laughs]
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
And I'll send you a photo of me down the pub with a round of drinks, so you can know exactly where your money's going. Um, but, um, within posh, there's also sub-levels of posh.
- DJDavid McIntosh Jr
Yeah. Give me the hierarchy.
- RRRufus Rice
Um, the royal family is always the top level. That's... You can't be posher than actually being the king.
- 5:52 – 10:46
David’s Queen Zoom call: etiquette, ‘gauche’ flexing, and royal weirdness
- DJDavid McIntosh Jr
Do you wanna hear a flex?
- RRRufus Rice
Go on.
- DJDavid McIntosh Jr
I Zoom called the queen.
- RRRufus Rice
Yeah?
- DJDavid McIntosh Jr
In 2020. Like, not even bullshitting.
- RRRufus Rice
Was this like a... Was it like a birthday party, or was it like a work thing, or...?
- DJDavid McIntosh Jr
Y- yeah, it was a anniversary of the company, so the company I worked for That I won't mention-
- RRRufus Rice
Mm
- DJDavid McIntosh Jr
... for obvious reasons. Uh-
- RRRufus Rice
It's Coutts, isn't it?
- DJDavid McIntosh Jr
N- uh, no, actually.
- RRRufus Rice
It's not?
- DJDavid McIntosh Jr
No, it's not.
- RRRufus Rice
Okay.
- DJDavid McIntosh Jr
It's not Coutts. However, they had, uh, Buckingham Palace had been a client for however many hundreds of years.
- RRRufus Rice
Yeah.
- DJDavid McIntosh Jr
And it was to, like, hallmark an anniversary, so they put the Scottish poor kid on screen.
- RRRufus Rice
Is she good on... Is she good chat, like?
- DJDavid McIntosh Jr
She is good res.
- RRRufus Rice
Do you think?
- DJDavid McIntosh Jr
Yeah, yeah, yeah, yeah. Like, she has charisma.
- RRRufus Rice
Right.
- DJDavid McIntosh Jr
She, uh-
- RRRufus Rice
'Cause I, I-
- DJDavid McIntosh Jr
S-
- RRRufus Rice
I'm just thinking about how painful it would be to get my, uh, grandpa to send an email.
- DJDavid McIntosh Jr
Mm.
- RRRufus Rice
And I can't imagine, like, a 92-year-old woman on a Zoom would really know what's going on.
- DJDavid McIntosh Jr
Well, funnily enough, I had to do a rehearsal with the Queen's private secretary a week before, and the private secretary [laughs] , not even joking, was a guy, a bloke in his 40s, black hair, spectacles, uh, would mimic the voice and the persona of the Queen.
- RRRufus Rice
[laughs]
- 10:46 – 13:26
Haircuts, school friends, and the ‘landed gentry’ clarification
- DJDavid McIntosh Jr
You may have a bald head, but you're still Britney Spears.
- RRRufus Rice
Yes. Yeah. Terrible. That is a bottom five trim of all time.
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
It's the, the Britney Spears shaved head. That's a... That is... She needs a refund from the barber for that.
- DJDavid McIntosh Jr
Oh. With the lighting in here I look like, like her mid-haircut.
- RRRufus Rice
Sorry?
- DJDavid McIntosh Jr
I look like Britney Spears mid-haircut. [laughs]
- RRRufus Rice
[laughs] They've just done the front half of yours. [laughs]
- DJDavid McIntosh Jr
Uh, I'm trying to rock a mullet, but it just looks like a normal haircut that's been blown back. [laughs]
- RRRufus Rice
Yeah. It's like your haircut's got... It's drifted a bit from its- [laughs]
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
... from its position.
- DJDavid McIntosh Jr
Yeah.
- RRRufus Rice
Yeah, yeah. It's on a conveyor belt backwards.
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
We've got a mate like that.
- DJDavid McIntosh Jr
Oh, yeah.
- RRRufus Rice
Minge his name is. 'Cause his name's Monty Hinge. And his haircut's literally on a conveyor belt.
- DJDavid McIntosh Jr
Mm.
- RRRufus Rice
So he has the worst hairline of anyone I've ever seen.
- DJDavid McIntosh Jr
Worse than mine?
- RRRufus Rice
It's way worse, mate. His, his al- It's almost in the back half of his skull.
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
[laughs] Which seems impossible, but he's also really long down the back. So it literally looks like you, you dropped his hair on the top of his head and a conveyor belt's just brought it back and around.
- DJDavid McIntosh Jr
What are you rocking? Have you got some luscious locks?
- RRRufus Rice
Um-
- DJDavid McIntosh Jr
Oh, you, you are sorted.
- RRRufus Rice
I, it-
- DJDavid McIntosh Jr
Do you wanna be my donor?
- RRRufus Rice
I don't think... Is that how it works?
- 13:26 – 14:40
Family entrepreneurship and ‘influencer mum’: how content became a business
- DJDavid McIntosh Jr
So your, your parents are first generation-
- RRRufus Rice
Yeah, like-
- DJDavid McIntosh Jr
... social mobile?
- RRRufus Rice
Yeah
- DJDavid McIntosh Jr
They must be so disappointed in you. Like, they've set up all of the foundations for you to have a great life and career-
- RRRufus Rice
Mm
- DJDavid McIntosh Jr
... and then you chose TikTok comedy
- RRRufus Rice
They, they get it. They get it though, sort of
- DJDavid McIntosh Jr
How... What quantifies-
- RRRufus Rice
My mum was the original influencer in our family
- DJDavid McIntosh Jr
Oh. Porn star?
- RRRufus Rice
'Cause, 'cause she became a food journalist
- DJDavid McIntosh Jr
Oh, okay
- RRRufus Rice
Which is close. Yeah, yeah. It's food porn
- DJDavid McIntosh Jr
Food porn
- RRRufus Rice
She was making food porn for, like, middle-aged women.
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
They're like, "This, these lentils are so healthy." That's the sort of stuff they were making. And, um, I think my mum got 20K followers or something before I posted anything.
- DJDavid McIntosh Jr
Really?
- RRRufus Rice
Yeah. Well, she, she was-
- DJDavid McIntosh Jr
Showing off her beef
- RRRufus Rice
... showing off various meats, veggies.
- DJDavid McIntosh Jr
[laughs] The tone, the tone shift for veggies.
- RRRufus Rice
Just all-
- DJDavid McIntosh Jr
That's so silly
- RRRufus Rice
... all sorts of scran, really. Um, so my mum is totally on board with all of this stuff
- DJDavid McIntosh Jr
Mm
- RRRufus Rice
And my parents are the original, the OG entrepreneurs, starting their own business. So they were just thrilled that I started my own one, 'cause I had to. 'Cause when TikTok took off, I just had to start, um, my own business. So they love that sort of stuff
- 14:40 – 18:02
From banker dreams to comedy formats: finance work experience and ‘news report’ skits
- DJDavid McIntosh Jr
Tell me about the origin story. Singapore
- RRRufus Rice
Mm
- DJDavid McIntosh Jr
Private school-
- RRRufus Rice
It-
- DJDavid McIntosh Jr
... boarding school
- RRRufus Rice
... that is bull by the bite. We can chuck all my childhood in the bin 'cause it has no relevance to my career. Because m- throughout my entire childhood, I just wanted to be an investment banker anyway. 'Cause I watched The Wolf of Wall Street when I was 13, and it changed my life, you know. Like most young boys, I was like, "I, I wanna get slops from Margot Robbie in that Ferrari. I want that to be me." Uh, 'cause I thought that was realistic goal. Um, did some work experience. Unfortunately, it was work experience at Deutsche Bank in 2019. You worked in finance. You probably know how bad of a year they had. They lost... Well, if any- anyone at home, they lost five billion euros. Uh, they got caught, uh, money laundering. They laid off 40,000 employees, I think, and they got caught doing some dodgy stuff with the Prime Minister of Malaysia and Jeffrey Epstein. So-
- DJDavid McIntosh Jr
Rufus Rice reporting for financial news. Now for the weather.
- RRRufus Rice
Yeah, yeah, yeah. [laughs]
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
Um-
- DJDavid McIntosh Jr
Dude, I would love if you presented, like, the Financial Times or something like that [laughs]
- RRRufus Rice
Well, that's... How, how I started out, I imagined my TikTok skits being, would be like a segment of the news. So I used to do this, this thing. I don't really do this format loads anymore, but I had this, like, sort of shagger character who would introduce himself and then say, "Back to you in the studio," at the end, right? Um, because I imagined it being a sort of news segment where it was like the Muff Report.
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
I know that's, that's dumb, but you know. You watch enough Inbetweeners, you start to think this stuff's funny. And, um, so I'd be like, you know, Hello shaggers. I'd have a punny nickname. Machine Cum Kelly, for example
- DJDavid McIntosh Jr
Mm
- RRRufus Rice
Or, uh, you know.
- DJDavid McIntosh Jr
[laughs] I know.
- RRRufus Rice
I had a few, I have a f- few others as well. And then I'd do this, like, little report or whatever
- DJDavid McIntosh Jr
I think given that reputational trust and the BBC has changed, I think that would bring it back
- RRRufus Rice
I think the news... It's always bad news, but there's never any bad news on the Muff Report.
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
It's, it's just all around good-
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
It's just all around good vibes, I think. It's, it would be uplifting for the nation.
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
But I think TV is so unpopular now.
- DJDavid McIntosh Jr
Mm
- RRRufus Rice
There's no point in me trying to audition to, for a BBC News gig
- DJDavid McIntosh Jr
Audition? [laughs] Like it's The X Factor. [laughs]
- RRRufus Rice
Yeah, they do auditions. [laughs] Like, I think if you, if you lobby them hard enough, they'll let you on the news, right?
- 18:02 – 21:56
Boarding school reality: ‘orphanage’ vibes, wanting independence, and school politics
- DJDavid McIntosh Jr
Yeah. Tell me about boarding school. The only reason I want to know is because if you were to tell me when I was 11 that my friend was going to school but had to live there-
- RRRufus Rice
Mm-hmm
- DJDavid McIntosh Jr
... I'd have presumed he was in an orphanage
- RRRufus Rice
Right. It's, yeah, it's like an orphanage. A lot of the kids there, it actually feels like an orphanage 'cause their parents actually don't love them So, like a lot of my roommates-
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
... over the, over the years are sort of... There were a lot of rich Indians whose dads were massive businessmen. Maybe billi- billionaires, some of them, um, who were like, "Well, you're sort of interfering with my life. I've had some kids now, but you guys are all just getting in my way, really, so I'll ship you off to boarding school. And when you come back at 18, you're gonna go straight into the company." So that's, um, a lot of people had that sort of life, bit of a weird relationship with their parents. Um, it wasn't like that for me. I was thrilled to go. I couldn't wait to... I, I, I begged my parents to let me go to boarding school.
- DJDavid McIntosh Jr
Why?
- RRRufus Rice
Because, like, when you're, like, 13, who wants to live with their parents? I'm a teenager. Like, my parents are lame, you know? I like them now, but at the time I'd... You know, it's starting to piss me off, all this sort of stuff. They, they used to make me do chores and stuff, and I was like, "Ah, I'd"-
- DJDavid McIntosh Jr
You were calling modern slavery.
- RRRufus Rice
I, I, I th- I felt like my life was destined for greater pastures, you know?
- DJDavid McIntosh Jr
Can you say that again but shed a tear? C- I wanna make a trailer.
- RRRufus Rice
I... Can you-
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
Can you cry on command? I tried to film a skit once where, um, I had to cry, but I, I c- I couldn't even squeeze out a tear, so I... In the end, I had to put pepper in my eyes. [laughs]
- DJDavid McIntosh Jr
I-
- RRRufus Rice
It really hurts. [laughs]
- DJDavid McIntosh Jr
Yeah. For, for me, it's easier because I had faced adversity growing up, so I just tap into my childhood trauma-
- RRRufus Rice
Yeah
- DJDavid McIntosh Jr
... and relive it.
- RRRufus Rice
Is... Do you think it's possible to live on a council estate and have no childhood trauma? Or i-i- do you eventually... Someone gets caught up with the stabists or, you know. Does eventually something go wrong? Is it a rite of passage in the estate?
- DJDavid McIntosh Jr
I think you only realize you have trauma once you obtain life dysmorphia and you leave the council estate.
- RRRufus Rice
Okay. Well-
- DJDavid McIntosh Jr
And then-
- RRRufus Rice
... you're gonna have to explain what life dysmorphia... That sounds like something out of, like, a Marvel film for me.
- DJDavid McIntosh Jr
[laughs] Like a, like a superpower?
- RRRufus Rice
Y- Well, it's like, um, something, something that the baddies are trying to steal from a, from a, from HQ, you know?
- DJDavid McIntosh Jr
It's like body dysmorphia but around your life. So if you grow up in a council estate and you've never left-
- RRRufus Rice
Mm
- DJDavid McIntosh Jr
... the area, you just think your n- life is normal. You think it's normal to go hungry or for s-
- RRRufus Rice
See, that's funny because I know loads of people who, who deliberately fast for, [laughs] for health benefits. They, they starve themselves 'cause they think it's good for you.
- 21:56 – 24:41
Veggie Wednesdays scandal: student council propaganda and forced apology
- RRRufus Rice
Our, our school was quite a, uh... They, they fancied themselves a woke school. Forward-thinking.
- DJDavid McIntosh Jr
Progressive.
- RRRufus Rice
Progressive. Building the leaders of tomorrow. So to say, they did not produce students like that really, but that's, that was their idea. That's what it was founded on. Um, so the biggest argument that raged at this school was that every other week on Wednesdays, they would have Veggie Wednesdays, where it's just vegetarian food. Because I think, as we all know, meat farming, if that's a phrase, which it isn't, um, is very resource intensive and bad for the planet, right? So as a gesture, once a week, once every two weeks, we wouldn't eat, we... There wouldn't be any meat at, served at school. And the gym bros hated this. "'Cause how am I gonna get my gains in," right? Genuinely, this was a thing. Um-
- DJDavid McIntosh Jr
This is not a bit. This is real.
- RRRufus Rice
This all happened, and I went... I was a member of the student council, so I had to do the propaganda for Veggie Wednesdays because the head of schools, the head of school was in favor of it, and he s- c- came to the student council and he goes, "You have to promote this stuff in assembly and try and, like, get into, [laughs] get into-
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
"... get into the mind of the students that this is a good idea, because we're getting some backlash on this and we don't like it." So I went in there and I d- I messed up on stage.
- DJDavid McIntosh Jr
On stage?
- RRRufus Rice
Yeah, 'cause it's in an assembly-
- DJDavid McIntosh Jr
Oh, okay
- RRRufus Rice
... in front of everybody.
- DJDavid McIntosh Jr
You weren't doing a performance?
- RRRufus Rice
No, it wasn't like a school play. Uh, this was... I was doing the notices and I was talking about Veggie Wednesday. And I, and I said like, "Look, we know that nobody really likes this. We're trying to make, improve it for everybody." But that's not how it came out. Basically, I roasted it, 'cause I wasn't in favor of this. I roasted it in front of everybody, and I got dragged in by the head of school, and he goes, "Next assembly you have to write an apology and, and go and read it out in front of everybody." And I was like, "An apology to, to wh- to who?" And he's like, "Vegetarians, vegetarian food."
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
So I had to go up there at assembly and go, "I apologize to all the vegetarians out there." [laughs]
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
It's so ridiculous now you look back at it. Imagine you doing that at your school.
- DJDavid McIntosh Jr
Oh.
- RRRufus Rice
I had to go and apologize to, to vegetarians and vegans in front of everybody.
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
And I could see everyone in the crowd going like, "Oh, this is so ridiculous." Yeah, so that's, that's what my school was like. It wasn't like a strict- ... school. The craziest thing that happened, nobody was throwing a chair at a teacher
- DJDavid McIntosh Jr
Mm
- RRRufus Rice
Craziest thing that happened was this guy got three days suspension for making a diss track on another student. It was, it was a bit like High School Musical [laughs] or something.
- 24:41 – 25:53
Food, facilities, and post-school pivot: luxury cafeteria to broken-leg gap year
- DJDavid McIntosh Jr
What were the catering facilities like? At my school there was like a white unhygienic van outside the school, and it would serve like what we have in Scotland, uh, s- square sausage. It's like this delicacy that we have. There's just [laughs] delicacy that we have. Um-
- RRRufus Rice
I can imagine it, yeah
- DJDavid McIntosh Jr
... and 35 pence energy drinks, and that was the entire menu, and that would be our school lunch.
- RRRufus Rice
What, school they served that?
- DJDavid McIntosh Jr
At school.
- RRRufus Rice
We had like a tandoori oven.
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
They, they, they were making, they were making naans in front of you.
- DJDavid McIntosh Jr
You had a Ninja Bullet for the smoothies?
- RRRufus Rice
Ma- ma- of course. Yeah, yeah, yeah. We had a Ninja Bullet. We had... Yeah, there was a full-
- DJDavid McIntosh Jr
NutriBullet, that sort of-
- RRRufus Rice
There was a full artisan bakery-
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
... for break time. It was pro- it was producing like focaccias.
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
Just focaccias out the wazoo. Ciabattas, focaccias, rolls. Anything you, anything you want. Well, see there, there was like a-
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
It was sort of a Subway, but not really. So you could get a sub and then, yeah, yeah, there was a, there was a genuine tandoor oven in there as well. The Indian counter, the, the great, yeah. So fresh naan. I probably ate butter chicken every day for four years, which isn't that good for you I don't think, but whatever.
- 25:53 – 29:04
Accidentally viral: first breakout video, leaving uni, and the ‘just keep posting’ rule
- DJDavid McIntosh Jr
After boarding school, did you go to university? Did you study?
- RRRufus Rice
Yeah. So I spent a very unfortunate, uh, gap year with a broken leg in a flat share in Wembley, uh, attempting to go to music college. But it was COVID, so you couldn't go, and you t- you try doing a live performance over Zoom. Like it's not good, right? [laughs] You c- you can't do it. You can't drum on FaceTime.
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
You can't. Um-
- DJDavid McIntosh Jr
You can strum, but you can't drum.
- RRRufus Rice
Exactly. And, um, so that was terrible. So I, I packed, I packed the music college stuff in and I went to real university. Then when I was there I was like, "I've... This is so boring. I don't wanna do this." And I'd already had terrible work experience, so I was like, "I don't wanna do a corporate job." And I went to my parents and I said, "Look, I don't like this." And they were like, "We'll support you in whatever you do, but you have to show us that you're really committed to it." So I s- I just started... Like, I was doing music, I was playing open mics, I was going around g- uh, local gigs and stuff. I was putting it online, and I also started making comedy stuff 'cause I was just, you know, I was just, uh, why not? I'll... I hate to use this phrase, I'll throw the hot dog down the hallway and I'll see if it makes contact with anything. So I was just putting anything and everything out there. And within a month, um, I, I had a video that did well. It was me reviewing the night after my 20th birthday in which every single one of my friends, man, woman, all of them, uh, pulled except me. Um, and I woke up in the morning and I needed a shit and I didn't have any toilet paper. I had to wipe my ass with, with A4. [laughs]
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
Um, so I, I made a video about that, and that got, what, 100,000 views or something, and I thought, "Well, I'm in here." And I just never stopped posting. That's the main, that's the main thing. Just don't stop posting. You, you'll easily make it.
- DJDavid McIntosh Jr
At what point did your life like materially change where you were like, "Oh, I can do this for a job. I can make money doing this. I can be self-sufficient enough doing this"?
- RRRufus Rice
Um, well, I... After two years of uni, I was making enough money where, like it was like, it wasn't loads of money, but it was a job kind of amount of money. A reasonable amount of money. And I thought, "I'll take a year out of uni, and I can come back after a year. If I fail, I can come back. Depends how this year goes." So I just took a year out, and I just did it full time, and then I never stopped, and I dropped out of uni eventually. But I did have to have a slightly awkward meeting with my very old director of studies, and I thought, "Am I gonna have to explain to this guy and show him my videos so that he approves my leave?"
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
'Cause this guy's like 80 years old. Starting off, "What is TikTok?" You've got a lot of work of, in front of you there. I mean, this guy can barely read off a whiteboard.
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
And then secondly, am I gonna have to show him these videos? That's embarrassing. He's not gonna like this stuff. But he didn't. He approved it straight away, so it was fine. I took basically no risks. Um...
- 29:04 – 32:43
Fame at a manageable level: audience demographics, Brighton, and music vs comedy
- DJDavid McIntosh Jr
I think about the, the reach and exposure that you had instantly, 'cause I came across your stuff years and years ago-
- RRRufus Rice
Mm
- DJDavid McIntosh Jr
... and at its first instance, was it worth trading your anonymity out in the street for the, the virality? I can imagine there was a point where you didn't have the material components to offset being well known. Like you'd go down Oxford Street and people would want selfies, or you couldn't go to a café without someone recognizing you.
- RRRufus Rice
I'm at a nice level I think.
- DJDavid McIntosh Jr
Yeah?
- RRRufus Rice
Like if you were Kanye, your life would be terrible 'cause you just get con-
- DJDavid McIntosh Jr
Surely loads of people recognize you out in London.
- RRRufus Rice
Yeah, but it's not like I'm a celebrity. I just get recognized every now and again, and most of the interactions are very nice. Um, so it happens every now and again, and it's a nice little ego boost. It doesn't get to the point where it interrupts my activities. I'm still a completely normal person, especially in Brighton, 'cause there's a lot of, um, sort of alternative, shall we say. The, the blue hair mafia are not my fans, and there's a lot of them in Brighton. You know, the sort of, uh, the, the, the, the, the lesbian, masculine lesbian dragoons unit, the bombardiers, uh, the muff divers. You know, they, they are not watching my stuff.
- DJDavid McIntosh Jr
Yeah. Just the other battalions in the British Army are.
- RRRufus Rice
Yeah. My demographic is very concentrated in people who are exactly like me, with the same haircut, and who wear the same clothes, and have the same accent, and went sort of to the same school, just with less talent. Like, but I feel like a lot of people get that, that their audience are a reflection of themselves. ... uh, just not, um, funny or, or whatever. Yeah.
- DJDavid McIntosh Jr
Is the goal still to be a musician?
- RRRufus Rice
Yeah, I'd much... I'd pack this in immediately if I could sustain it full time. Problem is, when you release music, nobody gives a shit about it. That's the main problem. Whereas if you make comedy and somebody laughs, they'll like it.
- DJDavid McIntosh Jr
Mm.
- RRRufus Rice
But when you release music, people have to... Every time you hear a song for the first time, you think it's shit, even if it's one of the best songs ever. You have to warm up to music. That's how, that's how it works. You can't just... It's not like immediately someone becomes your favorite artist after one listen, but someone can be- become your favorite TikToker after two TikToks, 'cause if it's so funny.
- DJDavid McIntosh Jr
Yeah. Laughing is so biological-
- RRRufus Rice
Mm
- DJDavid McIntosh Jr
... and it's so binary. You either laugh or you don't.
- RRRufus Rice
That is an excellent analysis from you there.
- DJDavid McIntosh Jr
Yeah.
- RRRufus Rice
Yeah, yeah.
- DJDavid McIntosh Jr
Yeah. When I interviewed Jimmy Carr, he said that, uh, he's like a drug dealer, but the audience already have the drugs on them, and by telling a joke, they take it, and those drugs are like dopamine, uh, dopamine, not adrenaline, dopamine, endorphins.
- RRRufus Rice
I've... I find it so funny how different he is on podcast to his stand-up.
- DJDavid McIntosh Jr
Oh, yeah. He's like a, um, a modern messiah. He's, like, so well educated-
- RRRufus Rice
Yeah
- DJDavid McIntosh Jr
... so highbrow. Uh-
- RRRufus Rice
And then he goes on stage, and he goes like, "You're a fat cunt."
- DJDavid McIntosh Jr
Yeah. [laughs]
- RRRufus Rice
[laughs] It's just so, so funny. Yeah. But yeah, that guy knows almost everything, I would say. He knows too much stuff, that guy.
- DJDavid McIntosh Jr
Too much stuff.
- RRRufus Rice
Yeah.
- 32:43 – 34:51
Stand-up without the grind: touring to fans, skipping open mics, and industry access
- DJDavid McIntosh Jr
How do they feel towards your stand-up and your content as, like, a new wave of what it means to be a stand-up comedian? It's all TikTok-
- RRRufus Rice
Yeah
- DJDavid McIntosh Jr
... driven, reel driven, that then convert to live performances opposed to the inverse.
- RRRufus Rice
I don't really consider myself a stand-up comedian because I think a stand-up comedian is the sort of person who grinds it out on the circuit, and they go, and they do 20 minutes in Shropshire to a general comedy audience.
- DJDavid McIntosh Jr
Mm.
- RRRufus Rice
I don't go and do that. I'm not going out and, like, dropping a tight five at Top Secret Comedy Club, right? I'm not about that 'cause I don't wanna fail in front of randoms. That's not what I'm about. I, so I'm going on tour this year, right? But everyone who buys a ticket will be- already be a fan of me, so I, I don't need to prove anything-
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
... to anybody there. And I know exactly that it's... I know it's gonna go well 'cause I know exactly the kind of humor those people like 'cause I've already been making it for four years.
- DJDavid McIntosh Jr
Yeah, yeah, yeah.
- RRRufus Rice
So I c- it's basically I can just do my actual jokes and do that.
- DJDavid McIntosh Jr
You've filtered out the people that won't like your stuff-
- RRRufus Rice
Exactly
- DJDavid McIntosh Jr
... by coming on there.
- RRRufus Rice
It's a, it's a self-filtering process, whereas I, I'm not, like, gonna slog it out on the circuit, like a, like a real stand-up would.
- DJDavid McIntosh Jr
Yeah.
- RRRufus Rice
I'm gonna take the easy route. So I don't consider myself a stand-up in that way, although I w- will be doing, you know, live comedy. It's not really, like... You know, I'm not... I, I feel like stand-up's really awkward, and you, you go out there, and you don't really know what to expect, and the audience don't know you, and it's, like, kind of... Also, also, like, I've, I've seen a lot of bad stand-up, um, over the years.
- DJDavid McIntosh Jr
Dude, I've been part of that. I, I used to do some open mics in Glasgow, and, like, I'd find myself on a Wednesday evening doing five minutes in a Afro-Caribbean restaurant in the corner without a microphone or lights.
- RRRufus Rice
Yeah. I look at that, and I'm like, "Why the fuck would I do that?" [laughs]
- DJDavid McIntosh Jr
Yeah. Character building, dude.
- RRRufus Rice
So I skipped, I skipped that whole thing. I was like, "I know it's character building, and it's probably a good experience. I'm not doing it. I don't care. I don't..." [laughs] I... If, if I can sell... If I can just sell a tour, I'll just do that. I'm not... I don't have to, you know, go to Lincoln for £20.
- 34:51 – 41:30
Risk, ‘nepotism’ accusations, and the Singapore HIV-massage service requirement
- DJDavid McIntosh Jr
Have you benefited from any sort of nepotism in the content and comedy world?
- RRRufus Rice
People accuse me of this all the time because I have an ac- a posh accent, but it's not like my parents have any connections in this world whatsoever.
- DJDavid McIntosh Jr
Yeah, you can't inherit followers.
- RRRufus Rice
Yeah. Like, what do my... My dad has, what, 12 Facebook friends maybe. [laughs]
- DJDavid McIntosh Jr
[laughs] Your mom's got 20,000.
- RRRufus Rice
My mom's got 20,000, but they're all, uh, middle-aged women with an interest in healthy eating, so I'm not sure that helped me at all. I, I, yeah, I, I, I, I benefited, I benefited in the sense that, like, at no point was I really struggling to make ends meet, and I was like, "Well, maybe I'll have to quit doing this and go back to uni." But-
- DJDavid McIntosh Jr
So you had a greater risk appetite.
- RRRufus Rice
Yes. That is... I mean, that's an essen- that is such a... [laughs]
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
That's, that is such a financial way of putting it, but yeah, I had a higher propensity for risk.
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
Yeah. I had a lo- lower risk adversity than anybody else.
- DJDavid McIntosh Jr
Yeah, yeah.
- RRRufus Rice
Um, but-
- DJDavid McIntosh Jr
Whereas I'd, I'd have, like, a more diversified employment portfolio.
- RRRufus Rice
Yeah, exactly. You actually worked in some real jobs. But I, once, once I-
- DJDavid McIntosh Jr
I got paid by the hour.
- RRRufus Rice
I've, I've done that. You know, I put in a shift.
- DJDavid McIntosh Jr
Where?
- RRRufus Rice
I've got calluses on my hands, mate.
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
Where my rings rub against my palm. Um, oh, I made cocktails for, like, nine months.
- DJDavid McIntosh Jr
[laughs] Aw. Aw.
- RRRufus Rice
I know. It is tough life. But we-
- DJDavid McIntosh Jr
Did you not massage HIV patients for-
- RRRufus Rice
Yeah, that was-
- DJDavid McIntosh Jr
... a few months?
- RRRufus Rice
So I massaged HIV patients at school. That wasn't a job.
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
That wasn't a job. That was a school requirement in order to graduate. That, I did... I was doing that for free.
- 41:30 – 50:21
Manosphere, guilty-pleasure fandom, and the podcast’s explicit digressions
- DJDavid McIntosh Jr
I, I wanted to ask you, have you watched the Louis Theroux manosphere documentary, and what are your takes on it?
- RRRufus Rice
I haven't seen it all the way through. Um, I th- I think it's probably good. B- and I know that's a, that's a freezing cold take because anything Louis Theroux does is generally interesting, uh, apart from when he did an interview with Craig David. I'm not sure if you've, if you listened to this.
- DJDavid McIntosh Jr
No.
- RRRufus Rice
Might be the most boring thing [laughs] I've, I've ever sat through. It's, it's just that Craig David is, is not, like, Mr. Banter. That's basically the only thing. Um, anyway, this manosphere thing...
- DJDavid McIntosh Jr
A- are you part of it?
- RRRufus Rice
No, because y- you have to... I feel like you have to live and breathe it. Like, I don't live a lifestyle where I'm, I'm... I genuinely think, like, looks maxing is cool. I don't go home and, like, mew in my mirror-
- DJDavid McIntosh Jr
[laughs]
- RRRufus Rice
... every day. And, like, clearly I don't try and improve my physique 'cause my physique has been decidedly average for the last 23 years. Um, and we, we, we make- You know, edgy jokes on our podcast. But it's just a comedy podcast. We don't take those values into the real world and apply them to my own, own life. So, um, no, I'm not, I'm not part of it. But I do have a very manly audience, which I'm upset about. I'd mu- I'd prefer a much more diversified audience, 'cause women like to spend money, like a lot more. I would make so much more money if, if I was, like, a heartthrob. I was thinking one of these summers I need to get in shape and become, like, a sexy guy.
- DJDavid McIntosh Jr
Yeah. You need to-
- RRRufus Rice
You know, re- rebrand myself as, like a-
- DJDavid McIntosh Jr
Ball and smash.
- RRRufus Rice
Yeah. Rebrand myself as, like, a, a hot, hot, cool guy instead of, like, a sort of weird guy. 'Cause when girls say that they're attracted to me, it's always conditional.
- DJDavid McIntosh Jr
Mm. And what are those conditions? Follow account?
- RRRufus Rice
No, it's, it's always, like, "I'm weirdly attracted to this guy."
- DJDavid McIntosh Jr
Mm.
- RRRufus Rice
Or, like, "I'm attracted, I'm attracted to this guy and I can't tell anyone about it." And it's like, "Why?" [laughs]
- DJDavid McIntosh Jr
[laughs] You're some people's guilty pleasure.
- RRRufus Rice
Yes, exactly. Like, peop- people, fans of our show, it's a bit of a meme on our show that the fans of it don't tell their friends that they listen to it.
- DJDavid McIntosh Jr
Mm.
- RRRufus Rice
Like, everyone's listens in secret, in hiding, if you will. Um, which is, which is fine, but I'd much prefer that everyone just likes our show openly.
- DJDavid McIntosh Jr
Yeah.
- RRRufus Rice
Yeah.
- DJDavid McIntosh Jr
Like pornography, everyone knows it's consumed, but no one discusses it.
- RRRufus Rice
I discuss it. At least, well, at least twice a week. 'Cause we do two, two podcast episodes a week. It gets brought up every single time.
- DJDavid McIntosh Jr
Pornography?
- RRRufus Rice
Yeah, definitely.
- DJDavid McIntosh Jr
Categories.
- RRRufus Rice
Categories.
- DJDavid McIntosh Jr
Watch history. What do you speak about?
- RRRufus Rice
Well, you know, technique. Time, time of day, frequency.
- 50:21 – 1:01:09
Class game, creator economics, Malteser lore, and Labour card closer
- DJDavid McIntosh Jr
Yeah. I feel like I could be in Oliver Twist too. Uh, where was I gonna go for that? Oliver... Yeah. One of the, one of the things I wanna end on is a segment I've curated just for this podcast.
- RRRufus Rice
I can't wait. This is gonna be great.
- DJDavid McIntosh Jr
And it's, it's a big occasion. We're filming at Spotify HQ and with Rufus Rice.
- RRRufus Rice
Mm.
- DJDavid McIntosh Jr
So I've developed a game that I've never developed before just for you, and it's a kind of posh or not type game.
- RRRufus Rice
Yeah.
- DJDavid McIntosh Jr
Where you have to guess whether an area in Scotland is, like, a council estate or a sch- what we call a scheme, or somewhere that's posh.
- RRRufus Rice
Yeah.
- DJDavid McIntosh Jr
So I'm just gonna say the name, and you can make your assumption.
- RRRufus Rice
Sure.
- DJDavid McIntosh Jr
So Bearsden.
- RRRufus Rice
Bearsden.
- DJDavid McIntosh Jr
Posh or not?
- RRRufus Rice
Sounds like a gay club, The Bearsden, doesn't it? Uh, l- let's go, let's throw it out. Let's go posh first up.
- DJDavid McIntosh Jr
Agreed. Posh.
- RRRufus Rice
Is it? But what is your idea of... Like, what is Bearsden like?
- DJDavid McIntosh Jr
Oh, it's got, like, detached houses. People own their own homes. There's a well-to-do school there. W- a lot of the yummy mummies and corporate executives live there.
- RRRufus Rice
Yeah. Right. So it's-
- DJDavid McIntosh Jr
It's in proximity to a David Lloyd.
- RRRufus Rice
Yeah.
- DJDavid McIntosh Jr
Do you have that here?
- RRRufus Rice
Yes. Yeah, I've... I'm not a member, but I've heard. I've heard great things. [laughs]
- DJDavid McIntosh Jr
Drumchapel.
- RRRufus Rice
No, that's gotta be... That's, like, the slums, right?
- DJDavid McIntosh Jr
Correct.
- RRRufus Rice
Yeah. Fe- felt right.
- DJDavid McIntosh Jr
Crynna.
- RRRufus Rice
Crynna. That's slum. I'm going slum again.
- DJDavid McIntosh Jr
Posh.
- RRRufus Rice
Ah, okay. But it's, it's all relative, isn't it? That's a relative ghetto.
Episode duration: 1:01:09
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Transcript of episode CBY0rZ_UhBw