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Was Apple's Car Project Doomed to Fail?

Kara Swisher and Scott Galloway discuss Apple scrapping its multi-billion dollar (and not-so-secret) plan to build an electric vehicle. Is Apple making the right move by getting out of the EV business?

Kara SwisherhostScott Gallowayhost

Mar 1, 20249mWatch on YouTube ↗

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EPISODE INFO

Released: March 1, 2024
Duration: 9m
Channel: Pivot
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

Kara Swisher and Scott Galloway discuss Apple scrapping its multi-billion dollar (and not-so-secret) plan to build an electric vehicle. Is Apple making the right move by getting out of the EV business? #pivot #podcast #apple #ev #electricvehicle #ai

SPEAKERS

Kara Swisher
host
Scott Galloway
host

EPISODE SUMMARY

In this episode of Pivot, featuring Kara Swisher and Scott Galloway, Was Apple's Car Project Doomed to Fail? explores Apple Kills Its Electric Car, Refocuses on AI and Core Strengths Kara Swisher and Scott Galloway analyze Apple’s decision to cancel its long-running electric car initiative, Project Titan, and reassign many of its 2,000 staff to generative AI work.

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