Rory Sutherland Interview with Re:signal's CEO Kevin Gibbons at Re:commerce 2026

ℹ️ EPISODE INFO

Released

May 29, 2026

Duration

34m

Channel

Re:signal

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

In this exclusive follow-up interview from Re:commerce 2026, Re:signal CEO & Founder Kevin Gibbons sits down with Rory Sutherland, Vice Chairman of Ogilvy UK, to tackle the future of AI, the threat of digital trust collapse, and the structural failures of modern corporate growth. Drawing on his signature blend of behavioural science, economics, and sharp wit, Rory pulls apart why major enterprises are using cutting-edge technology for shortsighted headcount reduction rather than genuine value creation. 💡 Learn more about Re:signal's eCommerce conference Re:commerce here: https://resignal.com/ecommerce-seo-conference/

🎤 SPEAKERS

• Kevin Gibbons

  host

  CEO of Re:signal and interviewer/moderator for the conversation.

• Rory Sutherland

  guest

  Advertising and behavioral-science practitioner (Ogilvy) known for marketing, incentives, and consumer-behavior insights.

🧾 EPISODE SUMMARY

In this episode of Re:signal, featuring Kevin Gibbons and Rory Sutherland, Rory Sutherland Interview with Re:signal's CEO Kevin Gibbons at Re:commerce 2026 explores AI, incentives, and interfaces: why digital systems undermine trust Rory Sutherland argues the biggest danger around AI is not the technology itself but the incentives of the organizations deploying it, which tend to sell AI internally as cost-cutting rather than value creation.