Simon SinekAsk Yourself "What If?" with Milk Bar Founder Christina Tosi | A Bit of Optimism Podcast
EVERY SPOKEN WORD
55 min read · 11,185 words- 0:00 – 0:25
A pantry surprise sets the tone: “What if?” baking
- SSSimon Sinek
This will tell you the most-
- CTChristina Tosi
My rent, rent box
- SSSimon Sinek
... this will tell you the biggest thing about me, and this is, what's funny about this is I always have this in my pantry, always. Space ice cream, always. There's always a space ice cream in my freezer.
- CTChristina Tosi
I love you so much for that.
- SSSimon Sinek
Yeah.
- CTChristina Tosi
This is-
- SSSimon Sinek
That's-
- CTChristina Tosi
... 100% going, like-
- SSSimon Sinek
Yeah
- CTChristina Tosi
... over my dead body is this not going into your compost cookie.
- SSSimon Sinek
I don't know how that will bake.
- CTChristina Tosi
Me neither, but we're gonna find out.
- SSSimon Sinek
But I guess-
- CTChristina Tosi
Well, hey, what if?
- 0:25 – 3:18
Simon’s Milk Bar origin story and the experiment premise
- SSSimon Sinek
What if? [upbeat music] So a bazillion years ago I went for dinner in New York City at a place called Sambar, which was a David Chang restaurant, and in the back they had a little thing called Milk Bar, which was their, basically the dessert place for the restaurant. Well, I fell in love with one of the desserts called Cereal Milk Ice Cream, and yes, it is the most nostalgic ice cream you could ever eat. It tastes exactly like the milk from the cereal bowl from when we were kids, that sweet milk that we would drink. Little did I know that the founder and owner of Milk Bar would later become one of my closest, closest friends, Christina Tosi. Christina Tosi has gone on to have wild success. We can all buy Milk Bar products in our local supermarkets. You can see her on Netflix in her TV show. She's got multiple cookbooks out, including this one. But best of all, Christina is the most wonderful baker because she bakes with love. It is her love language. Because Christina was in my hometown this week, we thought we would do something different. We would do an experiment, and if there's one thing Christina and I both love, it's the unknown. So that's exactly what we did. We did something we've never done. It could succeed, it could fail, you'll let us [laughs] know. But no matter what, I know one thing will happen: You will learn how to make a compost cookie, and you will learn how to make the tastiest beer bread of your life. This is A Bit of Optimism. This episode is brought to you by True Classic. The way they became our sponsor is because I loved their T-shirts, and so we just called them up and asked them if they wanted to work together, and they said yes. So check out their clothes at trueclassic.com. [upbeat music] So this is, this is a thrill for me personally because you were my first guest on A Bit of Optimism-
- CTChristina Tosi
Oh
- SSSimon Sinek
... during lockdown. You and I have done this a, I think two or three more times. Uh, we-
- CTChristina Tosi
Bake? 'Cause we've baked-
- SSSimon Sinek
But we-
- CTChristina Tosi
... a zillion times
- SSSimon Sinek
... but, but, but I thought you were in LA. How much fun would it be that we actually bake together? You, you and I have never... That's not true, we have baked together.
- CTChristina Tosi
[laughs] I was like-
- SSSimon Sinek
No, that's true
- CTChristina Tosi
... every time I come over, well, it's less about baking-
- SSSimon Sinek
No, it's more about baking
- CTChristina Tosi
... and more Simon has an idea-
- SSSimon Sinek
No, no, no
- CTChristina Tosi
... that involves food.
- SSSimon Sinek
It's about introversion. It's about introversion.
- CTChristina Tosi
That's right.
- SSSimon Sinek
'Cause I went to a dinner party at your house, and there were lots of people who were all outside being entertained by your front of house husband, and, uh, and you disappeared into the kitchen, your happy place so you don't have to talk to people. Turns out I was very close behind you-
- CTChristina Tosi
[laughs]
- SSSimon Sinek
... and we ended up experimenting, and we invented new breads.
- CTChristina Tosi
Mm-hmm.
- SSSimon Sinek
We also made new, new ice creams. We did a, it was an ice cream loaf.
- CTChristina Tosi
Mm-hmm.
- SSSimon Sinek
Genius.
- CTChristina Tosi
That's like bake club. That's what bake club is. It's like, come in, bake with us, learn something new. We're gonna set you up for success. And you're the genius 'cause it's putting the things together in your home that will bring you delight that you can share.
- 3:18 – 5:11
Why Christina bakes: family matriarchs, farms, and cookie-dough rebellion
- SSSimon Sinek
Yeah, I've never talked to you about baking, 'cause I'm either doing it with you or we talk about other things. I've actually never talked to you about baking, and now we're gonna talk about baking. What was your... Like, where was your entry into baking? Like, was it an escape to, like, because you didn't wanna play outside with the other kids, that you were like, "I was like, I'm just gonna be over here baking"? Like, what, where did, like why baking?
- CTChristina Tosi
Baking. Okay.
- SSSimon Sinek
Why not baseball?
- CTChristina Tosi
Yeah. I love to be outdoors, and I love sports, but baking, so my mom is a working mom. She's an accountant. So January through April every year, my grandmas, my aunts would watch us basically, and in my family, the matriarchs bake. That's just what you do in your free time.
- SSSimon Sinek
Where'd you grow up?
- CTChristina Tosi
Ohio and Virginia.
- SSSimon Sinek
Okay, that, well, that, that's a, that's a... Yeah.
- CTChristina Tosi
And then my mom would ship me off to Ohio to live with my grandma on her farm every summer so that we didn't, we didn't become city kids when we moved to Virginia.
- SSSimon Sinek
[laughs]
- CTChristina Tosi
City kids. Um, and I loved it because, uh, it was time with them, but really, I loved it 'cause I like cookie dough. Only I started eating too much of my grandma's cookie dough, and she started doing the math and being like, "This is not adding up. This should equal this many cookies," demand planning in her head. And she realized I was the culprit, and she basically was like, "No more baking with me because you keep eating the cookie dough. You're spoiling your dinner," all the grandma things. It was, like, survival of the fittest moment, and I wasn't allowed to turn on the oven, but I loved cookie dough, so I would, at a very young age, make these concoctions of, like, I don't know, flour, sugar, things that I remembered putting in, and it was trial and error, right? Like, if you don't put in enough sugar, it's not really cookie dough. I'd put a raw egg in and be like, "Ooh, this is good." You put too much salt in, not enough baking soda, et cetera. Then I was, then got to the age where I could turn on the oven, and so these concoctions would actually start baking, and that's... I, I learned how to bake-
- SSSimon Sinek
So this, this-
- CTChristina Tosi
... self-taught as a home baker.
- SSSimon Sinek
But the-
- 5:11 – 6:03
From culinary school to a non-precious, experimental baking philosophy
- CTChristina Tosi
And then I moved to New York City 'cause I was like, "I wanna do this for a living."
- SSSimon Sinek
And then you b- went to, you went to fancy-
- CTChristina Tosi
Culinary school
- SSSimon Sinek
... fancy culinary school, became a fancy baker, worked in fancy restaurants.
- CTChristina Tosi
Yeah, 'cause I'm intense.
- SSSimon Sinek
Right.
- CTChristina Tosi
I like, I like the competitive, the inner competitive spirit.
- SSSimon Sinek
So-
- CTChristina Tosi
I wanna do it the highest of my game.
- SSSimon Sinek
So here's the thing that I find amazing, which is most kids who discover baking, it's, it's a, it's science. It's following-
- CTChristina Tosi
Mm
- SSSimon Sinek
... following the formula.
- CTChristina Tosi
Yeah.
- SSSimon Sinek
And their first recipes are memorized, you know, or, or you read them. But you, you didn't have that, so from the get-go, it was trial and error. From the get-go, you had to learn, like, one egg tastes good, three e- eggs tastes bad.
- CTChristina Tosi
And that's how I learn. That's how I bake.
- SSSimon Sinek
And things crumble or things stay together. So you're-
- CTChristina Tosi
Baking was never precious for me, right?
- SSSimon Sinek
That's what it is.
- CTChristina Tosi
Most people, why do they bake? 'Cause they like the control of it, the science, the security behind it.
- SSSimon Sinek
Yeah.
- CTChristina Tosi
It's hard, but it's accurate.
- SSSimon Sinek
Yeah.
- CTChristina Tosi
I love about baking is the opposite of that reason
- 6:03 – 7:34
A/B testing desserts and getting good at disappointment
- SSSimon Sinek
The thing, 'cause I've seen, I've, having baked with you before and having experimented with you before, the thing that I love that you do that no one, I've never seen anybody else do, which is usually somebody makes a thing, right?
- CTChristina Tosi
Mm-hmm.
- SSSimon Sinek
And even if they experiment, it'll either work or it won't work, and they say, "Ah, next time I'll add this to it." You will have four things going on simultaneously. It's like a conveyor belt. This one's got a little more of this, this one's got a little more of that, this one has less. And you, you are. You're treating it like A, B, C, D, and see which one comes out. And that's what we did when we made the beer bread.
- CTChristina Tosi
100%.
- SSSimon Sinek
We, I remember, 'cause I went and bought the beer. [laughs] I came in with-
- CTChristina Tosi
How many bottles of beer did you buy?
- SSSimon Sinek
We went through a lot of bottles of beer on the wall.
- CTChristina Tosi
[laughs]
- SSSimon Sinek
Uh, and, and we probably tried, I remember we tried a raspberry-
- CTChristina Tosi
Uh-huh
- SSSimon Sinek
... a raspberry beer. We tried a chocolate beer. We tried a stout. We tried, like, like, a fancy beer. We tried a not fancy beer. And we did the same recipe with all these beers until we discovered one we liked.
- CTChristina Tosi
That's right. And so for me, baking-
- SSSimon Sinek
Love
- CTChristina Tosi
... the b- love.
- SSSimon Sinek
I liked all of them. [laughs]
- CTChristina Tosi
No. Well, yeah, to be fair. For me, baking and the approach to life is always walking around with this sense of what if.
- SSSimon Sinek
Yeah.
- CTChristina Tosi
What if? What if the raspberry one's really good? What if the chocolate's... What if? What if I put pretzels and chocolate together and swirl them into... What if I put ch- cookie dough, sweetened condensed milk, Ritz crackers, and Bugles-
- SSSimon Sinek
Yeah, that sounds gross
- CTChristina Tosi
... in the oven?
- SSSimon Sinek
But there they are.
- CTChristina Tosi
But there they are.
- SSSimon Sinek
I'm looking at them right now.
- CTChristina Tosi
And you never know. And the beauty is-
- SSSimon Sinek
There's a Bugle on a cookie.
- CTChristina Tosi
[laughs] The beauty is you don't know, and I, I love that part of baking. You only know what you know, and I go into it.
- SSSimon Sinek
But-
- 7:34 – 9:42
Breaking dessert rules: Milk Bar’s contrarian choices and the name origin
- CTChristina Tosi
Then I'm not disappointed, 'cause that's the other bit of trial and error. Being a great chef, a great baker, you have to be so good at disappointment.
- SSSimon Sinek
But you know, that's fantastic. So you... But even with all your training, you know things that go together and things that shouldn't go together.
- CTChristina Tosi
Yeah. But things that go together-
- SSSimon Sinek
So how often are you actually disappointed?
- CTChristina Tosi
So often.
- SSSimon Sinek
I'd like-
- CTChristina Tosi
'Cause I wanna defy the odds. For me, like, Milk Bar was built on we're gonna have a bakery, and we're not gonna have vanilla ice cream, and we're not gonna cover cakes on the sides, and we're not gonna make normal cookies that you would find in a bakery. And we're gonna make pie, but it's not apple pie. So you get cereal milk ice cream, and you get Milk Bar pie that's dense, and gooey, and fudgy, that no... We pull it out when it is still dense, and gooey, and... Right? Because who knows? And who's to say? Who gets to make the rules?
- SSSimon Sinek
Where did you come up with the name Milk Bar to name your-
- CTChristina Tosi
Uh-
- SSSimon Sinek
... your company?
- CTChristina Tosi
Okay. It's kinda two parts. One-
- SSSimon Sinek
Milk and bar. Those are the two parts.
- CTChristina Tosi
[laughs]
- SSSimon Sinek
Ba-dum-bum.
- CTChristina Tosi
No.
- SSSimon Sinek
[laughs]
- CTChristina Tosi
Close. No. Um, I, my, my idea for Milk Bar originally, and still is, like my North Star, was a modern-day take on Dairy Queen with a bakery case. Like, I knew I wanted cookies, cakes, and pies, but for me it was all about a soft serve ice cream machine. And this is before soft serve was anything beyond what you'd find at Dairy Queen-
- SSSimon Sinek
Right
- CTChristina Tosi
... or, like, a roadside custard stand.
- SSSimon Sinek
Right. Chocolate, vanilla, and swirl.
- CTChristina Tosi
Yeah. So, like, Dairy Queen, Milk Bar.
- SSSimon Sinek
Yeah.
- CTChristina Tosi
You can see that, right? Um, and then I started Milk Bar originally in the back of a Momofuku restaurant-
- SSSimon Sinek
I remember
- CTChristina Tosi
... because I was helping Dave build all the Momofuku restaurants. And the naming convention that we always had was something Bar, right? Noodle Bar, Ssam Bar-
- SSSimon Sinek
Oh, Ssam Bar. Ah
- CTChristina Tosi
... Milk Bar. So part of it's like-
- SSSimon Sinek
So you-
- CTChristina Tosi
... the origin story, and then the other part is, like, the nostalgic origin story.
- SSSimon Sinek
So milk was really your homage to Dairy Queen, and Bar is 'cause you were forced into it.
- 9:42 – 12:22
Dessert as a love language: introversion, community, and optimism
- SSSimon Sinek
So how much has you, how much has baking influenced you as a person in life, your relationships, your friendships, your marriage, your mom-ness-
- CTChristina Tosi
It's everything
- SSSimon Sinek
... or, or the other way around?
- CTChristina Tosi
Mm.
- SSSimon Sinek
How much does out- outside life come into your, into your kitchen?
- CTChristina Tosi
Mm. I do-
- SSSimon Sinek
Like, which goes first?
- CTChristina Tosi
Mm. I think it goes in w- it has gone through waves in my baking career. Here's what I know about baking. Even after all that I said, I thought I knew why I loved to bake, and it wasn't until a few years ago that I realized that I actually love to bake, not just 'cause I love to eat dessert. I thought that was really the motivating factor. And not just because I love the creative outlet of it. But I do my best talking through dessert. So dessert is my relationship to the world, to community. I'm an introvert. The reason I like to hide in the kitchen is 'cause I wanna bake you e- I want you to feel known, and seen, and loved by your not-too-sweet chocolate cake, right? Like, I, that's how I say, "I got you. I'm here for you. I love you. I'm sorry you had a shitty day. Happy birthday." [laughs] Like, anything in between. And, um-
- SSSimon Sinek
It's your love language.
- CTChristina Tosi
It i- it's, it is. That's why I bake. And it gives me the never-
- SSSimon Sinek
You bake to give love
- CTChristina Tosi
... it gives me the never-ending capability to fall back in love with anything: a simple ingredient, feeling good about a day, being a human in the world. Like, it is my bit of optimism.
- SSSimon Sinek
I, I think what I want, I think what I, what's important, what I wanna get across is that too many of us think baking is follow the recipe, and it i- it's not like cooking.
- CTChristina Tosi
Mm.
- SSSimon Sinek
Cooking you can experiment more. In baking, you can't. There's less room for experimentation because if you, you change the variables, the science changes.
- CTChristina Tosi
Mm-hmm.
- SSSimon Sinek
The chemistry changes. Um, and it doesn't work. And this idea that the, getting comfortable with failure, and that baking is a, is an education for getting comfortable with failure. Like, it doesn't taste good, so throw it out and make it again. Like, so what?
- CTChristina Tosi
Just what did you learn from it? When you fail from anything in life, what did you learn?
- SSSimon Sinek
Yeah.
- CTChristina Tosi
Right? Use that. There's always good in something. And for me, if you're not failing, you're not taking risks. You're not growing.
- SSSimon Sinek
Yeah.
- CTChristina Tosi
Right? What have you learned today? I didn't learn anything, 'cause I crushed it.
- SSSimon Sinek
How do you define failure? 'Cause nobody wants to fail.
- CTChristina Tosi
Things not turning out the way that I thought they would. And guess what?That's fine
- SSSimon Sinek
How-
- CTChristina Tosi
If not, that's great.
- SSSimon Sinek
So-
- CTChristina Tosi
That's flexibility
- SSSimon Sinek
... so how has this mentality towards your cakes impacted you as a, as an entrepreneur? 'Cause you, you, Milk B- Milk Bar is your company.
- CTChristina Tosi
Yes.
- 12:22 – 16:07
Entrepreneurship lessons: possibility, experimentation, and avoiding stagnation
- SSSimon Sinek
So I'm, I'm very curious 'cause, you know, for me, I can, I can look at myself. I know as an entrepreneur and a business owner, like I know what elements of my personality come and show up-
- CTChristina Tosi
Mm
- SSSimon Sinek
... for better and sometimes worse, but I c- I know how they show up at work, so, 'cause I'm an artist and I have an artist sensibility.
- CTChristina Tosi
Mm.
- SSSimon Sinek
And, and I love, I love seeing things. I love the s- my senses. I love hearing things, love tasting things. I just love all of that. I know how that shows up in, at work.
- CTChristina Tosi
Yes.
- SSSimon Sinek
You know? I love the experimentation. I love the messiness. I love the chaos. Because for me, uh, creativity is the, is the skill of finding order in chaos, right?
- CTChristina Tosi
The skill of finding order in chaos.
- SSSimon Sinek
C- creativity is finding order in chaos, and sometimes that chaos is thrust upon you. Market conditions.
- CTChristina Tosi
Mm-hmm.
- SSSimon Sinek
Uh, and sometimes I have to inject chaos in order to get some creativity out. So I find in my in for, for me, for work, when it gets stale, and sometimes I don't realize things are stale until I realize I'm bored.
- CTChristina Tosi
Mm.
- SSSimon Sinek
And when I'm bored, I realize it's because there's no... And so sometimes I inject creativity. I, I inject-
- CTChristina Tosi
Chaos
- SSSimon Sinek
... chaos in order to produce a creative out- uh, output. And by the way, not just mine, everybody's. Like I-
- CTChristina Tosi
This is a very... Can I tell you? This is a very chef mentality.
- SSSimon Sinek
Really?
- CTChristina Tosi
Some of the greatest chefs that I worked for were the most drawn to chaos. Some, some might call it drama, but in a way that was like, if it doesn't exist, we're not alive. We don't-
- SSSimon Sinek
Yeah
- CTChristina Tosi
... feel alive. The spirit of getting something done, the Herculean effort of it-
- SSSimon Sinek
Yeah. But I, I-
- CTChristina Tosi
... and the sparks that come from that don't exist
- SSSimon Sinek
... I, I think the difference, at least from TV shows that I've watched about chefs [laughs]
- CTChristina Tosi
[laughs]
- SSSimon Sinek
Which probably is a terrible way to make this conclusion, but I don't wanna be the hero. I don't wanna inject chaos and then be like, "And I put it right."
- CTChristina Tosi
Step, yeah. [laughs]
- SSSimon Sinek
It's not, it's not a, it's not like that. It's I wanna inject chaos and be like, "All right, everybody. We have a mess. I don't know what to do, even if I made it. What are you gonna do?"
- CTChristina Tosi
Yeah.
- SSSimon Sinek
And I love, I love watching people and pushing people to find creative solutions to the mess that sometimes I make.
- CTChristina Tosi
Mm-hmm.
- 16:07 – 19:11
Compost cookie concept: using what’s in the pantry (and what it reveals)
- SSSimon Sinek
Let-
- CTChristina Tosi
It's brilliant
- SSSimon Sinek
... let's bake.
- CTChristina Tosi
Okay.
- SSSimon Sinek
I wanna learn. So you, you've made something not with me, but I've been in the room when you're making them, which is a compost cookie.
- CTChristina Tosi
Mm-hmm.
- SSSimon Sinek
And I knew that we were gonna make these 'cause I was told, I was given one instruction, which is bring stuff from around my kitchen. Just bring stuff. I have no idea if any of this stuff is bakeable. You don't know what I brought.
- CTChristina Tosi
I have no clue what you brought.
- SSSimon Sinek
But I brought stuff from around my kitchen.
- CTChristina Tosi
So I think every baked good, like it's not about us when we make baked goods. It's about what the baked good does for the person that's eating it. Not too sweet. So the compost cookie-
- SSSimon Sinek
Yeah
- CTChristina Tosi
... is a chocolate chip cookie when you don't have enough chocolate chips to make a choco- chocolate chip cookie.
- SSSimon Sinek
That was the origin?
- CTChristina Tosi
It's butterscotch chips. It's pretzels. It's potato chips. It's ground coffee. It's graham cracker crumbs.
- SSSimon Sinek
It's whatev- it's whatever.
- CTChristina Tosi
It's anything and everything. I used to make it on this island off the coast of New Hampshire. A bad storm would come in. I had to bake for 600 people breakfast, lunch, and dinner, and it was basically the like, "Ooh, we're not getting any fresh," so I'd just go into the pantry and grab stuff. And it became this beloved cookie because people would guess every time, "Oh, okay."
- SSSimon Sinek
So this is my bespoket cookie.
- CTChristina Tosi
This is your bespoke compost cookie. I also just think it's fascinating what people keep in their pantries. It says everything. It's, they're the, the food that they, that fuels them.
- SSSimon Sinek
Like-
- CTChristina Tosi
It's the, it's the food that fuels your creative engine. It's-
- SSSimon Sinek
I didn't bring kimchi.
- CTChristina Tosi
[laughs]
- SSSimon Sinek
And it's always in my fridge.
- CTChristina Tosi
That's okay.
- SSSimon Sinek
[laughs]
- CTChristina Tosi
But you wanna know what? I would've gone the distance with you. But I think the food that people keep at home is the most brilliant-
- SSSimon Sinek
Okay
- CTChristina Tosi
... insight into them, and I think your taste buds are fascinating.
- SSSimon Sinek
Okay. Well, this-
- CTChristina Tosi
And they're different than mine
- 19:11 – 24:12
Unpacking Simon’s pantry haul: tea, snacks, fancy chocolate, and space ice cream
- SSSimon Sinek
So one of my favorite things in the world, I brought what I have left-
- CTChristina Tosi
Oh.
- SSSimon Sinek
Yeah. La- Lapsang souchong tea.
- CTChristina Tosi
Okay, so we got tea.
- SSSimon Sinek
So we got tea.
- CTChristina Tosi
Some really fancy tea.
- SSSimon Sinek
My brother-in-law-
- CTChristina Tosi
Ooh, yeah
- SSSimon Sinek
... makes the brek- best granola in the world. His name's Brad, and so we call it Br granola.
- CTChristina Tosi
Okay.
- SSSimon Sinek
I, I brought my, our favorite almonds.
- CTChristina Tosi
Oh my God.
- SSSimon Sinek
I, I introduced you to these almonds-
- CTChristina Tosi
The best
- SSSimon Sinek
... which are almonds from Afghanistan of all things, but they're the tastiest almonds in the world. I had those in the pantry. I have a half-eaten bag of-
- CTChristina Tosi
Mm
- SSSimon Sinek
... of-
- CTChristina Tosi
Ooh, those are really good
- SSSimon Sinek
... of kettle corn Popchips.
- CTChristina Tosi
Mm-hmm.
- SSSimon Sinek
I love kettle corn everything.
- CTChristina Tosi
I'm getting some play here.
- SSSimon Sinek
I brought a bag of my, my Optimism coffee.
- CTChristina Tosi
Oh, this stuff.
- SSSimon Sinek
That, that's the magic.
- CTChristina Tosi
Okay.
- SSSimon Sinek
That stuff's the magic.
- CTChristina Tosi
I'm gonna, I'm gonna loop these into categories.
- SSSimon Sinek
Um, I, somebody l- I think somebody stayed at my house and left these in my, in my pantry.
- CTChristina Tosi
Ooh.
- 24:12 – 28:59
Making the dough: creaming butter/sugars, glucose science, and embracing mess
- CTChristina Tosi
And then Philz. Simon Philz. Okay. I'm gonna start chopping some stuff up. In the meantime, you're gonna do 101. When you're making a cookie, you gotta start with fat and sugar, and you paddle them together. So I've got unsalted butter, sugar, light brown sugar. Yeah, you got it. And some granulated sugar.
- SSSimon Sinek
We have to say, we did not pre-cook, pre-bake the cookies-
- CTChristina Tosi
No
- SSSimon Sinek
... because I literally just showed up with the ingredients.
- CTChristina Tosi
Could, couldn't do it.
- SSSimon Sinek
Couldn't do it.
- CTChristina Tosi
Okay.
- SSSimon Sinek
So what was the other thing I had to add to this?
- CTChristina Tosi
Just those three.
- SSSimon Sinek
Oh.
- CTChristina Tosi
We're gonna start there. Okay. So butter and sugar cream together till it's nice and smooth. You got it. Like 101, it's all about a homogenous mixture. It's all about scraping down the sides of the bowl to get it going. I'm very excited for this.
- SSSimon Sinek
So right now, it's very crumbly.
- CTChristina Tosi
Yeah.
- SSSimon Sinek
Let's just keep it, keep it going.
- CTChristina Tosi
Just keep it going. It'll come together. You can... We'll do this. Ready?
- SSSimon Sinek
Yeah.
- CTChristina Tosi
[mixer humming] Really get in there.
- SSSimon Sinek
You're turn- turning up the...
- CTChristina Tosi
Yeah.
- SSSimon Sinek
Oh, we're making dough.
- CTChristina Tosi
We're making dough.
- SSSimon Sinek
So when-
- CTChristina Tosi
All right. Now she's looking good
- SSSimon Sinek
... when I, when I was a kid, I used to like dipping my finger in the butter and then dipping it in the sugar, and then eating it off my finger.
- CTChristina Tosi
[laughs] This is... Honestly, baking with children and watching them interact with ingredients is-
- SSSimon Sinek
Children? [laughs]
- CTChristina Tosi
... one of my favorite things. No, I just mean you did it as a kid-
- SSSimon Sinek
Me
- CTChristina Tosi
... because you looked at it with this-
- SSSimon Sinek
K- k- kid
- 28:59 – 32:10
Mix-ins and mindset: seeing texture, flavor, and possibility in a ‘glob of mess’
- CTChristina Tosi
All right. So we're gonna add some goodies.
- SSSimon Sinek
Okay.
- CTChristina Tosi
It's as much or as little as you want.
- SSSimon Sinek
Well, does it all just get thrown in?
- CTChristina Tosi
Yeah. And we're gonna let the, the heft of the paddle break some of these bigger pieces down. What I love in a compost cookie-
- SSSimon Sinek
So we're putting, we're putting in, um, my leftover kettle corn pop chips.
- CTChristina Tosi
It's gonna be good.
- SSSimon Sinek
Those are tasty. Okay, this is the most exciting one of all. That's just gonna be huge and chunky, though.
- CTChristina Tosi
No, no, no, it'll break down. I promise. Yeah.
- SSSimon Sinek
You, you think? There's a piece in there.
- CTChristina Tosi
Oh.
- SSSimon Sinek
Why don't you eat it?
- CTChristina Tosi
Do you need it?
- SSSimon Sinek
No, just eat it. So we have now put in the, the, and now we've put in the ice cream sandwich, the-
- CTChristina Tosi
Mm-hmm
- SSSimon Sinek
... sorry, the space ice cream sandwich. We're putting in some granola, homemade family gr- granola
- CTChristina Tosi
That's, I think this one's gonna be the reason you really like it.
- SSSimon Sinek
I think so too. Then lots of dark chocolate, very fancy dark chocolate, 85%. Bunch of Maltesers.
- CTChristina Tosi
This is a fun one because you're never this untidy about how you think about anything. You're-
- SSSimon Sinek
Oh, you have absolutely got me wrong
- CTChristina Tosi
... you're, well, you're-
- SSSimon Sinek
What you, people-
- CTChristina Tosi
... you're intentional
- SSSimon Sinek
... everybody thinks I'm m- neat and organized, and every-
- CTChristina Tosi
No, no, no
- SSSimon Sinek
... the biggest surprise-
- CTChristina Tosi
I know you're neat and organized, but-
- SSSimon Sinek
It's the biggest surprise everybody has is me, of me, which is I'm messy
- CTChristina Tosi
... I, but look at this.
- SSSimon Sinek
That smells good.
- 32:10 – 36:06
Scooping, spacing, and bake time: practical cookie technique (plus crisp vs goo)
- CTChristina Tosi
Okay. You got a scoop, I got a scoop. So here's my thing in scooping.
- SSSimon Sinek
W-
- CTChristina Tosi
One, baking 101, when you're making cookies, you wanna use a cookie scoop because you want all of your cookies to be the same amount so that they bake evenly on a baking sheet.
- SSSimon Sinek
This, I've always used a spoon and it's never worked. To use an ice cream scooper is kind of genius.
- CTChristina Tosi
Ice cream scoop is the best. So I'm gonna do kind of an oversized scoop.
- SSSimon Sinek
I'm not.
- CTChristina Tosi
Ugh. Well then I- well then you're, you're going on your own tray because they won't bake evenly if they aren't the same amount.
- SSSimon Sinek
Oh.
- CTChristina Tosi
'Cause they're gonna go in the oven on the sheet tray for the same time.
- SSSimon Sinek
Do we flatten them or leave them big?
- CTChristina Tosi
I don't w- no.
- SSSimon Sinek
Okay.
- CTChristina Tosi
I don't wanna flatten them 'cause I'm really curious. They look like giant ice cream scoops of the most random cookie dough-
- SSSimon Sinek
Yeah
- CTChristina Tosi
... you've never thought of.
- SSSimon Sinek
This is- I've never made cookies so easily because I, it- it's always difficult. This ice cream scooper thing is a game-changer.
- CTChristina Tosi
So I'm gonna take your cookies and I'm actually going to arrange them with, like, two to three inches between them on the baking sheet, 'cause they will spread when they bake, and you wanna give them enough space. All right. Ooh.
- SSSimon Sinek
You could get more on there.
- CTChristina Tosi
I know I can. I wanted to make sure you had enough. Mine, I'm really gilding the lily in the size of my scoop.
- SSSimon Sinek
You're the best. And you know what I realized? It really doesn't matter that I burnt my fingers 'cause they're gonna get in the oven and-
- CTChristina Tosi
Yeah
- SSSimon Sinek
... fire cleans everything.
- CTChristina Tosi
You're gonna be fine.
- SSSimon Sinek
Yeah.
- CTChristina Tosi
Okay. Great. Let me do one more on my ... Ooh, I got some big PopCorners. Now this is the ultimate. Look at the bottom of this bowl. It is just littered with great ideas and flavors and texture.
- SSSimon Sinek
I'm, I'm licking the spoon. I'm licking the bowl.
- CTChristina Tosi
Okay, great. This is, this is, I know you're having a really good time 'cause you've lost yourself in it. For me, baking is, like, my favorite activities in life. Baking, going for a hike, running is the, like, you lose yourself, find yourself.
- SSSimon Sinek
Yeah.
- CTChristina Tosi
You haven't, when have you thought about the rest of life? When have you thought about-
- SSSimon Sinek
This is good
- 36:06 – 42:29
Beer bread: the ‘idiot-proof’ loaf, best beer choice, and “booch bread” experiments
- CTChristina Tosi
Come on. Now talk to us about beer.
- SSSimon Sinek
Is that the-
- CTChristina Tosi
Okay
- SSSimon Sinek
... is that the beer? Which-
- CTChristina Tosi
We're making beer bread. That's Samual Smith's. It's our beer.
- SSSimon Sinek
That's that?
- CTChristina Tosi
Yeah.
- SSSimon Sinek
Oh, you went and got it?
- CTChristina Tosi
Yeah. The clock here is open. Do you want an excuse-
- SSSimon Sinek
Wow
- CTChristina Tosi
... to be drinking at work?
- SSSimon Sinek
No, but that's so goodI love that you-
- CTChristina Tosi
Oh, yeah. That's why I was like, what, which one should we do?
- SSSimon Sinek
So this is important. We're about to make beer bread. Beer bread... So I discovered beer bread many years ago where it was made for me. Uh, and I asked the people who made it for me to give me the recipe, and they did. I couldn't find some of the recipes. There was some sweetener in there I couldn't find, so I just started using honey, and I used to make beer bread all the time. Then I was with you, and I was like, "Hey, can we make beer bread?" And you're like, "Hey, I've never made beer bread." And I was like, "Well, let's make beer bread 'cause it's idiot-proof and I can make it." You made one tweak to my recipe. Instead of flour, self-rising flour, which has been a gift because now I get a little more... 'Cause it's such a dense bread.
- CTChristina Tosi
Mm-hmm.
- SSSimon Sinek
It's a little dense now and it raises a little bit, and I've experimented for years with a- so many different beers. And we did that one night of beer, beers on the wall, and we discovered that the best beer for beer bread was... What's it called?
- CTChristina Tosi
Dun, dun, dun.
- SSSimon Sinek
Samual Smith's Organic Chocolate Stout.
- CTChristina Tosi
It's a good beer.
- SSSimon Sinek
It is a good beer, and it has existed since 1758.
- CTChristina Tosi
Oh, God bless. Can I tell you that I also, because I love to ask the question what if, like a month or two ago just started going at not just beer bread, but stuff like what if I put a ripe banana into a chocolate stout beer bread? And then I took it as far as what if I take... What are other brews? Kombucha. What if I make a kombucha beer bread? Okay, it's gonna be sweeter and a little bit more berry forward, and then add some berries in it. My kids are obsessed with... It's not even kombucha beer bread, but what then is it?
- SSSimon Sinek
It's a very bouchie-
- CTChristina Tosi
It's kombucha bread?
- SSSimon Sinek
It's a very bougie-
- CTChristina Tosi
Booch, booch
- SSSimon Sinek
... it's a very booch, bougie booch bread.
- CTChristina Tosi
Booch. Booch.
- SSSimon Sinek
But the thing that I love about beer bread, and this, and this, this... I probably shouldn't say this on the air because this is what I do, but for Thanksgiving, you know, everybody brings something to Thanksgiving, and I'll make one, two, or three loads of beer bread. And I come in, and people are like, "Who made the bread?" I'm like, "I made the bread." And people think I'm kneading dough and I'm spending all day. Making beer bread is about, it's about five minutes of mixing ingredients and then putting it in the oven for about, what, an hour? A little less than an hour. That's all beer bread, it is. It is absolutely idiot-proof.
- CTChristina Tosi
It's reverse engineering what makes bread bread, right? Like-
- SSSimon Sinek
But it makes people f- the joy that I give people thinking that I made bread, and I... They don't realize that I did it, like, 20 minutes before I came to Thanksgiving.
- 42:29 – 51:10
Tasting results and the deeper takeaway: effort, love, and “eight-minute friends”
- SSSimon Sinek
now I have to wait here patiently for Christina to come back 'cause I don't know... I guess I can go back to the oven. Okay, I'll go back to the oven. All right, compost cookies. So we're gonna do two things. We're gonna do the magic of television. We have our actual compost cookies that we actually made, and here they are. You wanna put those over here?
- CTChristina Tosi
You got it.
- SSSimon Sinek
Uh, but we actually made, but, and we did the magic of television where you pre-baked a loaf of bread-
- CTChristina Tosi
Yeah
- SSSimon Sinek
... because otherwise it would take too long.
- CTChristina Tosi
What do you think? We taste the bread first, then our cookies have a minute to-
- SSSimon Sinek
I think so
- CTChristina Tosi
... kind of cool down.
- SSSimon Sinek
So we have-
- CTChristina Tosi
Will you make me your perfect bite so I can taste it through your eyes? Okay, so-
- SSSimon Sinek
I'm experimenting here
- CTChristina Tosi
... a nice room temp-y butter, some salt, a little on top. I love salt on a little piece of bread.
- SSSimon Sinek
It's a, my, my... It's again, going back to my childhood. My grandfather always put butter on his bread and always put salt on the butter. And to this day-
- CTChristina Tosi
No matter what.
- SSSimon Sinek
Yeah, so it's, it's somewhat tasty and somewhat nostalgic for me.
- CTChristina Tosi
Ugh. Ugh.
- SSSimon Sinek
Okay, cheers.
- CTChristina Tosi
Cheers.
- SSSimon Sinek
Chink.
- CTChristina Tosi
To friendship.
- SSSimon Sinek
To friendship.
- CTChristina Tosi
[laughs]
- SSSimon Sinek
It's so good. It's so simple and so good.
- CTChristina Tosi
Oh, that salt-
- SSSimon Sinek
I-
- CTChristina Tosi
... when it comes around and, like, dances on-
- SSSimon Sinek
And that-
- CTChristina Tosi
... your taste buds
- SSSimon Sinek
... and that chocolate beer.
- CTChristina Tosi
The acid of that chocolate beer.
Episode duration: 51:11
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