Simon Goes Nuclear with nuclear energy influencer Isabelle Boemeke | A Bit of Optimism Podcast

1. IBIsabelle Boemeke0:00

   Before AI, it was cryptocurrency mining.

2. SSSimon Sinek0:03

   Yeah, yeah.

3. IBIsabelle Boemeke0:04

   You know, [laughs] we were-

4. SSSimon Sinek0:05

   Yeah, yeah

5. IBIsabelle Boemeke0:05

   ... using... The data centers were using the same amount of electricity as a, as a-

6. SSSimon Sinek0:08

   Yeah

7. IBIsabelle Boemeke0:08

   ... country in Europe.

8. SSSimon Sinek0:09

   So, so, so hot tip here, top tip for all you Gen Z and Gen Alphas, if you truly, truly, truly care about global warming and climate change and saving the environment, take fewer selfies.

9. IBIsabelle Boemeke0:21

   [laughs]

10. SSSimon Sinek0:23

    [laughs]

11. IBIsabelle Boemeke0:23

    I'm, I'm sure that's gonna land really well.

12. SSSimon Sinek0:24

    I don't think that's gonna go over well.

13. IBIsabelle Boemeke0:26

    [laughs]

14. SSSimon Sinek0:27

    How good at branding are you? Think you could brand another energy bar to stand out in a crowded market? Or maybe you've got a new energy drink, supplement, or athleisure brand you want us to pay attention to. How about this one? Nuclear power. With events like Three Mile Island, Chernobyl, and Fukushima, it's a heavy task for anyone wanting to change how we think about nuclear energy. Well, Isabelle Boemeke is up for the challenge, and here's the amazing thing: it's working. I was always open-minded to nuclear electricity, not a zealot, but open. Thanks to Isabelle, I now understand the history of nuclear and how it got such a bad rap. And I have to say, I'm converted. Isabelle, along with her social media alter ego, Isodope, has found a very modern way to help us understand the truths of nuclear electricity, how it may be the best solution we've got to tackle climate change, and offer us a reliable source of electricity to power our AI future. She's a Brazilian model and fashion influencer who understands branding, social media, and her generation. And with her new book, Rad Future: The Untold Story of Nuclear Electricity and How It Will Save the World, Isabelle might just save the world. This is A Bit of Optimism. [upbeat music] This episode is brought to you by True Classic. I wear their T-shirts, and have long before they became a sponsor, and it's really cool to see how their company is growing. I'm so curious-

15. IBIsabelle Boemeke2:08

    [laughs]

16. SSSimon Sinek2:08

    ... how a young girl who grows up in Brazil, who, unlike other little girls who dream of being, you know, I don't know, a princess- [laughs]

17. IBIsabelle Boemeke2:19

    [laughs]

18. SSSimon Sinek2:21

    ... that you're, you became obsessed with nuclear electricity. Uh, wh- where in a young girl's [laughs] -

19. IBIsabelle Boemeke2:30

    [laughs]

20. SSSimon Sinek2:30

    Where in a young girl's, you know, upbringing, you know, do you discover n- nuclear plants?

21. IBIsabelle Boemeke2:38

    I remember being about six years old and just [laughs] yeah.

22. SSSimon Sinek2:40

    Are you serious?

23. IBIsabelle Boemeke2:41

    No, of course not.

24. SSSimon Sinek2:42

    Oh, okay. All right. [laughs]

25. IBIsabelle Boemeke2:44

    [laughs]

26. SSSimon Sinek2:44

    My, Bar- my Barbie nuclear power plant?

27. IBIsabelle Boemeke2:47

    Actually, I, what I'm about to tell you is probably boring because I did grow up with Gisele Bündchen as the Brazilian icon.

28. SSSimon Sinek2:54

    Right.

29. IBIsabelle Boemeke2:55

    And-

30. SSSimon Sinek2:55

    The supermodel

Episode duration: 1:06:20