Simon SinekThe Beautiful Brilliance of Boredom with creative polymath Elle Cordova | A Bit of Optimism Podcast
EVERY SPOKEN WORD
70 min read · 14,027 words- 0:00 – 0:30
Counting cards for mom: the accidental casino ban
- ECElle Cordova
I've been backed off and banned from probably close to like six, seven casinos now in Vegas. And unfortunately, they're all my mom's favorite casinos, so we can't go there anymore.
- SSSimon Sinek
You're not-
- ECElle Cordova
She, she's told me to stop. So-
- SSSimon Sinek
So I love this, that all you wanted to do was be a good daughter-
- ECElle Cordova
[laughs]
- SSSimon Sinek
... celebrate your mom's birthday, and now you're banned from half a dozen casinos in Las Vegas.
- ECElle Cordova
[laughs] I know. It's a funny turn of events. But yeah, I blame my mom.
- SSSimon Sinek
[laughs] It's your mother.
- ECElle Cordova
She, she brought me there.
- SSSimon Sinek
I mean, it's always childhood trauma.
- ECElle Cordova
Exactly.
- SSSimon Sinek
Isn't it?
- ECElle Cordova
I, I just wanted to sit with her longer and have-
- SSSimon Sinek
[laughs]
- ECElle Cordova
... have more drinks, so.
- 0:30 – 2:44
Meet Elle Cordova: polymath, poet, musician—and boredom advocate
- SSSimon Sinek
Two introverts walk into a bar. Let's be honest, that's not happening. But here's what did happen. Two introverts sat down for a conversation about creativity and the importance of boredom. Yes, boredom. It turns out boredom is underrated. It can actually be a remarkable source of calm and creativity, which a lot of introverts may already know. That was definitely the case for Elle Cordova. She's a singer-songwriter, a poet, and a certified nerd who in the isolation of lockdown discovered a creativity she didn't know she had. The result? Well, I'm sure a lot of you have seen her sketch about fonts at a party or her poem about the Big Bang, both of which went very viral. Before the Big Bang, there was no up, there was no down, there was no side to side.
- ECElle Cordova
There was no up, there was no down, there was no side to side. There was no light, there was no dark nor shape of any kind. There were no stars or planet Mars or protons to collide. There was no up, there was no down, there was no side to side. And furthermore, to underscore this total lacking state, there was no here, there was no there, because there was no space. And in this endless void, which can't be thought of as a place, there was no time, and so no passing minutes, hours, days.
- SSSimon Sinek
I first learned about Elle when I stumbled on her song Roswell, which if you stick around, she plays live for us at the end of the episode. And if you're a nerd, you'll appreciate our chat about Star Wars archetypes and how we need to give boredom a rebrand, which turns out isn't boring at all. This is A Bit of Optimism. True Classic is sponsoring today's episode. Fun story, I met Ryan, their CEO, over lunch, and I was like, "I really like this guy." That's why we're proud to work with them and have them as our sponsor. You are a perfect example of why it's important to meet your heroes. [laughs]
- ECElle Cordova
Aw. I'm not sure if I, if I'm, if I'm taking this the right way.
- SSSimon Sinek
Because, you know, you, they always say never meet your heroes 'cause you're always disappointed.
- ECElle Cordova
Yeah.
- 2:44 – 5:36
From stage name to polymath reputation: curiosity as a life strategy
- SSSimon Sinek
I found you and your work w- from music. I found your song, uh, Roswell, when you had a different name. What was your name?
- ECElle Cordova
Rayna Del Sid.
- SSSimon Sinek
Right, you- [laughs]
- ECElle Cordova
Yeah
- SSSimon Sinek
... had a stage name.
- ECElle Cordova
I had a stage name.
- SSSimon Sinek
You had a stage name. Then I found out that's not your name. So I knew you as a musician, started following you on the Instagram. Then I find out that you're a poet and a smart person and a nerd, and you are the personification of a polymath. I reached out to you on the Instagram, slid into your DMs-
- ECElle Cordova
You did
- SSSimon Sinek
... and said, "Hey." And you wrote back, and we got together and f- and, and nerd bonded, I guess-
- ECElle Cordova
Yeah
- SSSimon Sinek
... is what it was. And-
- ECElle Cordova
Turns out you're this, you're cut from a similar nerd cloth.
- SSSimon Sinek
Yeah. You are even better than I thought you were when I saw you on the internets.
- ECElle Cordova
Aw, thank you, Simon.
- SSSimon Sinek
Um-
- ECElle Cordova
And the same is true of you.
- SSSimon Sinek
Aw, thanks. And when we just, I think we can just cut right here is [laughs] like I think-
- ECElle Cordova
Job well-
- SSSimon Sinek
Our work, our work is done. Job well done. But y- but, but going back to this idea of a polymath, uh, a polymath is somebody who is, has diverse interests, learned across many things. And you have curiosities and talents in many places. You are, I think, have become famous for your poetry on social media. You've done a TED Talk about your poetry. You are a musician. You are extremely well-read. You know a lot about science. You are a lover of science fiction. You seem to know not a little bit about a lot of things, but a lot about a lot of things. Intimidatingly so, I might add.
- ECElle Cordova
[laughs]
- SSSimon Sinek
Were you always... Like, where is that from? Like, what's your journey of, of discovery and, and, and how you have so many curiosities, but also that you're good at those things? It's not just, you know, good at one thing and have a couple things on the side.
- ECElle Cordova
Yeah. Well, I, I, I don't know how much is what you just said is true. I-
- SSSimon Sinek
All of it is true.
- ECElle Cordova
Okay. Well, we'll, we'll, we'll go with your premise. Um, I think for me, it's just, I've always been a very curious person, so curiosity, and you've s- you've said the word a couple times when you were speaking just there, curiosity is like sort of my motivating force in life. And what I'm trying to do with the content or art or whatever that I put out on the internet or put out wherever for people to consume is to try to spark a little bit of the same curiosity. And I want people to consume, you know, whether it's music or poetry or just, you know, random inane thoughts that I post to the, to the Instagram, whatever it might be, I just hope people see that, get this little bit of like resonant spark of curiosity in themselves and then are either motivated to create their own thing or to like look up the concept I'm talking about. And I, I wouldn't say I know a lot about a lot of things. I just think I've been very curious about a lot of things. Gotten-
- SSSimon Sinek
No, more than a little.
- ECElle Cordova
Well, okay. And I've gotten to know enough about enough things that it just like keeps lighting the fire, and I always find like new things to-
- 5:36 – 8:22
Where curiosity came from: family influence, English lit, and Fargo introversion
- SSSimon Sinek
Where did the curiosity come from? Was it nature or nurture?
- ECElle Cordova
Well, my dad is a really curious person, so he, he was like a really like, one of those guys that's like breaks teachers' hearts, where he, he was really s- smart and he would, he was curiousBut he, you couldn't get him to finish an assignment or something, you know? But he would like read on his own. He'd read the things you're not supposed to be reading about. He'd just go and check out a book about trigonometry when they were trying to teach them about, you know, algebra or something. So it's like if you taught him, if you tried to teach him something, he wouldn't learn it, but if you let him loose in a place of knowledge, he will be hungry and he'll do it. So I think I got a little bit of that from him, although I'm more of a rule follower, so I went and got the degree and [laughs] and everything. Less of a rebel.
- SSSimon Sinek
What'd you get your degree in?
- ECElle Cordova
I majored in English, so I got a degree in English literature from the University of Minnesota.
- SSSimon Sinek
So that makes sense.
- ECElle Cordova
Yeah. So English, I mean, to me, that's just like a gateway to books, like all kinds of books and knowledge and stories from everywhere. So it-
- SSSimon Sinek
It-
- ECElle Cordova
... it's kind of like majoring in everything.
- SSSimon Sinek
And, and how did you... 'Cause you grew up in Fargo?
- ECElle Cordova
Yeah.
- SSSimon Sinek
Grew up in Fargo, North Dakota. Shout out to Fargo.
- ECElle Cordova
Shout out to Fargo.
- SSSimon Sinek
Did growing up in Fargo, it's cold, there's a lot of snow, it's not big.
- ECElle Cordova
Right.
- SSSimon Sinek
Did that contrib- Is that the nurture part of the curiosity? Like Itzhak Perlman, for example. He has polio, so when all the other kids go out to play, he can't go out to play, so what does he h- do? He stays home and plays the violin, and he becomes one of the best violinists in the world, right?
- ECElle Cordova
Yeah. Or like Isaac Newton, you know, d- c- coming through his breakthroughs like during a time of plague because what else are you gonna do? He's like trapped in a, trapped in quarantine, you know?
- SSSimon Sinek
Oh, right.
- ECElle Cordova
Yeah. Sometimes I think restrictive environments can definitely lead to like a, an expansion of mind.
- SSSimon Sinek
And was that the case for you?
- ECElle Cordova
I think so. I mean, I think probably more than the, the cold environment, although that was, that's definitely true of Fargo, and if you ever go there, you'll see. It's like, it's not, it's just this unrelenting, bitter, the bitter winds coming across the plains with nothing to stop them, and it's very, very cold. Um, less so now because of certain global changes that are happening. Um, but yeah, I think that's part of it, but I think the probably the bigger part is just this, just introversion. You know? Just I have always been so cripplingly shy, and it's just easier for me to stay in on a Friday night with a book than to like make myself go out and socialize. So I was, even before the age of social media, I was probably spending too much time, you know, alone and not with a phone, but with, you know, books and, and-
- SSSimon Sinek
Paper, paper device
- ECElle Cordova
... and like notebooks and stuff.
- SSSimon Sinek
So basically the polymathitude of it all is a defense mechanism to not wanting to socialize.
- ECElle Cordova
Yeah.
- SSSimon Sinek
And so you accidentally be- 'cause like the, Itzhak Perlman, it's like you accidentally become incredibly good at something when all you were trying to do was not do the other thing.
- ECElle Cordova
Yeah, exactly. Escapism maybe.
- SSSimon Sinek
Escapism.
- ECElle Cordova
Yeah.
- 8:22 – 10:30
Introverts socializing: performance, practice, and the hidden inner monologue
- SSSimon Sinek
Yeah. That's... And, I mean, I remember when you and I first got together, um, we're both, uh, socially awkward for first time meetings, and second and third and fourth.
- ECElle Cordova
You are not. You, you say that, I've heard you say that elsewhere. You are so warm and welcoming, and you're like actually an introvert's dream. When you first, you know, when I first met you, I was like, "Oh, this, this person puts me at ease."
- SSSimon Sinek
Well, that's very kind of you to say, but it is all, it is all practice. Uh-
- ECElle Cordova
That makes sense
- SSSimon Sinek
... because, like, if I'm not working, 'cause that's work. I'm not naturally like that.
- ECElle Cordova
Yeah.
- SSSimon Sinek
So if I'm not working, I will sit there awkwardly and sort of be like, "Be funny, be funny. Say something. Say something." You know?
- ECElle Cordova
Right.
- SSSimon Sinek
And so it's only through practice that I've learned to sort of ask questions and create a s- an environment where... But, but by the way, it also produces insecurity being the introvert because I don't, I don't wanna hold court. If I create a space and you're sort of one-word answers and sort of n- head nods, I'm like, "Have I done something wrong?"
- ECElle Cordova
Yeah.
- SSSimon Sinek
You know? It's like, so it, it does, it, all of the introvert, um, weirdness inside my brain is still happening.
- ECElle Cordova
Well, you hide it very well. It-
- SSSimon Sinek
Well, thank you.
- ECElle Cordova
Yeah. Makes it much easier to talk to you.
- SSSimon Sinek
Well, thanks.
- ECElle Cordova
Yeah.
- SSSimon Sinek
Um-
- ECElle Cordova
Maybe, maybe you should start a podcast.
- SSSimon Sinek
Yeah, it would be good. It wouldn't-
- ECElle Cordova
[laughs]
- SSSimon Sinek
It, yeah. A, a, a podcast by introverts for introverts.
- ECElle Cordova
I mean, that's basically what it, what it is.
- SSSimon Sinek
We just sit here awkwardly.
- ECElle Cordova
[laughs]
- SSSimon Sinek
And people driving on their commute just listening to sort of two people fidgeting and without the inner thoughts. Wouldn't that be even better if you could have the... Like, if the concept of like a cartoon with a thought bubble, if there was a technology that you could hear the actual thought bubbles of people-
- ECElle Cordova
Yeah
- SSSimon Sinek
... I would love that.
- ECElle Cordova
I would too, although I'd be really anxious about what my thought bubbles are saying.
- SSSimon Sinek
So you'd have to have a thought bubble of the thought bubble.
- ECElle Cordova
Yeah, yeah.
- 10:30 – 18:23
Advantage play 101: why blackjack, how card counting works, and why casinos hate it
- ECElle Cordova
I wouldn't call myself a gambler. I would call myself an advantage player. There's a difference. A gambler is somebody who sits down at a, at a slot machine or a table game just playing by the rules of the house and playing without an edge, you know? And then a, an advantage player has an edge, so-
- SSSimon Sinek
But you are engaging in gambling.
- ECElle Cordova
Yeah, sure. I guess if you wanna call it-
- SSSimon Sinek
It's like somebody who drinks is a drinker-
- ECElle Cordova
Okay [laughs]
- SSSimon Sinek
... and somebody who gambles is a gambler. [laughs]
- ECElle Cordova
Yeah. I think if you talk to like the, the world of the advantage players, like they get really prickly about being called ga-
- SSSimon Sinek
Advantage players
- ECElle Cordova
It's a, it's a world out there.
- SSSimon Sinek
[laughs] They're just trying to distinguish themselves from like the tourist at Vegas sitting at the slot machine.
- ECElle Cordova
Yeah. Well, a- or the degenerate gambler.
- SSSimon Sinek
Or the degenerate gambler.
- ECElle Cordova
Yeah.
- SSSimon Sinek
Okay. Um, okay. So you're an advantaged, ad- advantage player, and blackjack is your game?
- ECElle Cordova
Yeah, and this all started because I... See, I was like f- you know, phobic of casinos, I would say. Like, you know, in the way where it's just like that's a, that's a place where you go to lose your money. Like, why would anyone spend time in casinos? But my mom is a big fan of Vegas. She's a gambler, and she loves doing that, so she goes there every year for her birthday. When I was 16, she told me, "When I turn 60, you're gonna come with me to Vegas." And then when she turned 60, I kept my word and I came with her, and I looked at, I just Googled like what is the game that I can play while I'm in Vegas that's gonna lose me the least amount of money? Turned out to be blackjack, and that's because you can have, you can literally just memorize, they call it basic strategy, memorize the right hand for every, the right, the, the right play for every hand.
- SSSimon Sinek
It's your, it's, it, there's odds.
- ECElle Cordova
Yeah.
- SSSimon Sinek
It's, like-
- ECElle Cordova
It's math
- SSSimon Sinek
... the sta- the sta- it's math. The statistics of whether you're likely to hit, get an advantage or disadvantage based on... pure odds. There's more 10 cards than any other card in the deck, et cetera, et cetera.
- ECElle Cordova
Exactly.
- SSSimon Sinek
And so if you memorize that-
- ECElle Cordova
Yeah
- SSSimon Sinek
... also-
- ECElle Cordova
There's a right play for everything
- SSSimon Sinek
... also known as counting cards.
- ECElle Cordova
Okay. Well-
- SSSimon Sinek
[laughs]
- ECElle Cordova
... that's not counting cards, but, but memorizing is the first step, so-
- SSSimon Sinek
Well, memorizing the shoe is the counting the cards part. Like, how many have cards?
- 18:23 – 20:18
Pandemic pivot: touring burnout, creative recovery, and accidental virality
- ECElle Cordova
No. No, definitely did not. And, um, really what happened was that I was, I was very much just all in on the musician career. That's what I did for 10 years. I was touring and, and then, you know, I was kind of picking up steam as we went along. We were slowly grow- growing, and we had these tours set up in, like, Europe and Australia, and then bam, the, the pandemic happened. Everything got canceled. Everything we had planned out for that year got canceled, and my first thought was like, "Oh, no, all the money that we're gonna lose," and like, "How will we pay the bills?" And then my second thought was like, "Thank God," because I really needed a break. I was, like, getting sick all the time on the road. I had no time to create anything new. I was just playing the stuff I had written, you know, sometimes five years ago. There just was... I, I had a schedule that did not allow me to be a human being, and certainly not a creative human being. So when everything got canceled, it was such a blessing in disguise because then I rediscovered my creativity and then discovered that it was like it went beyond music. I could write other things. It seemed-
- SSSimon Sinek
Had you not written poems?
- ECElle Cordova
I, I'd always written poems. I mean, I think every English major's written some poems at some point.
- SSSimon Sinek
Mm-hmm. Definitely.
- ECElle Cordova
But I never shared anything publicly with anyone, and I had never allowed myself to be playful online. It was always just like, "Share your music," and you know. And TikTok and these new vertical format apps just, they, they really encourage something in me, just like, and in a lot of people, I think, is just like, "Share yourself. Share, you know, be silly." Like, who cares? We're all just killing time in the pandemic. It doesn't matter. So I, I shared this comedy side, and that seemed to, it, well, like an earnest poetry side and then also a comedy side. I should probably niche down at some point, but you know.
- SSSimon Sinek
No, 'cause you're a polymath.
- ECElle Cordova
Well-
- SSSimon Sinek
There's, there's no niching down.
- ECElle Cordova
Yeah.
- SSSimon Sinek
We love you for your diversity.
- ECElle Cordova
But various things, you know, just throwing things at the wall, and it turns out, like, other things were sticking, and I, I was just getting a lot of fulfillment from it.
- SSSimon Sinek
Mm-hmm.
- ECElle Cordova
So I haven't really gone back to the musician lifestyle, although I'm starting to dip my toe back into it now.
- 20:18 – 22:45
How ideas actually form: space, rumination, and capturing the fleeting muse
- SSSimon Sinek
What's so interesting is I don't think people appreciate the value of space for a creative person.
- ECElle Cordova
Mm.
- SSSimon Sinek
Like you said, you're sort of going about this music career, and then when you get a gap where you can't do the thing, you can only think about doing the thing-
- ECElle Cordova
Yeah
- SSSimon Sinek
... it, and we saw it, like, I remember Bo Burnham, you know, when he wrote Inside during the pandemic, and it was, it was of a time. I'm not sure it holds up anymore. I don't think you can watch it in 10 years, you know.
- ECElle Cordova
Some of those songs still will.
- SSSimon Sinek
No, the songs, yes-
- ECElle Cordova
Yeah
- SSSimon Sinek
... but as a piece of art-
- ECElle Cordova
Yeah
- SSSimon Sinek
... you know, I, I, I don't know if it's timeless or not, but it is a work of sheer genius. And I'd seen his comedy before, and I think he's a brilliant comedian, but this was something, this was something else.
- ECElle Cordova
That only could have been made in that time.
- SSSimon Sinek
That only could have been made in that, in that time.
- ECElle Cordova
Yeah.
- SSSimon Sinek
And, and I'm thinking about my own creative process, and people are like, "How do you come up with ideas?" And what they, what I, it's hard to explain, which is the way I come up with ideas is when I'm not thinking.
- ECElle Cordova
Mm.
- SSSimon Sinek
I get ideas sparked in conversation, but it's the rumination, the space, the gaps. You know, I, I like to describe my writing process as, is days and weeks of guilt and self-loathing punctuated by hours of sheer brilliance.
- ECElle Cordova
Yeah.
- SSSimon Sinek
If only I could predict when those hours would happen.
- ECElle Cordova
Yeah.
- SSSimon Sinek
And the trick-
- ECElle Cordova
And the trick is to be ready for them
- SSSimon Sinek
... and the trick is to be ready for them, and, and I've-
- ECElle Cordova
Yeah
- SSSimon Sinek
... sat at home going, "Can't go out in case it strikes," and then I, like, just end up watching TV and be like, "Ah, I should've gone out." And then I go out, and then, uh, the, it starts happening, and I'm, like, grabbing anything I can write on, napkins. B- I literally have sugar, sugar packets 'cause I couldn't find anything to write, and I know that one loses ideas as quickly as they happen.
- ECElle Cordova
Oh, yes.
- SSSimon Sinek
And so if you don't, if I don't capture it immediately, I will lose it even if I wait a minute.
- ECElle Cordova
The muse is not patient.
- SSSimon Sinek
The muse is not patient, and so literally I would take a sugar packet and open it delicately, dump out the sugar, grab a pen and start writing. I have, I have binder clips of sugar packets with ideas on them.
- ECElle Cordova
Yeah.
- 22:45 – 25:35
Smart audiences and ‘learning for the joke’: building a nerdy community loop
- ECElle Cordova
No. No. Definitely not. So yeah, and I think that's true, and also when you're, when you're contributing to that and trying to be your own brand of funny and your own brand of witty and, you know, smart or whatever and to try to contribute to the, the conversation, part of what I find is helpful is to remember that your audience is also that. It's not just the people making this, um, this content. It's also the people consuming, and when you reach a wide enough audience, like, I can say confidently that all, even my, my best work, the work that I've spent the har- most time on, that I've put a lot of myself into, that I've made intentionally very, you know, I've tried to make it witty, I've tried to make it funny, nothing I've ever posted will beat the top comment underneath the posts, you know, because you get the hive mind, and people are so funny, and they're so smart, you know?
- SSSimon Sinek
Mm-hmm.
- ECElle Cordova
So it's a good way to, to stay focused and to stay humble and, and you know, and just to realize, like, you're part of, you're part of a, a species that's really innovative and smart and funny. And I think with these platforms, a lot of that rises to the top. You get, you get really smart and funny top comments.
- SSSimon Sinek
But you're also attracting smart and funny people.
- ECElle Cordova
I've been really lucky with the community.
- SSSimon Sinek
I mean, bec- well, you're attracting, there's a lot of people like us. There's a lot of nerds-
- ECElle Cordova
Yes
- SSSimon Sinek
... who really like your stuff because you have to know a little bit about something-
- ECElle Cordova
Yeah, exactly
- SSSimon Sinek
... to appreciate your humor.
- ECElle Cordova
And I've pushed it a little. I'm like, "Oh, could I, could I make a really weird, obscure skit about, like, uh, particles hanging out in the soluniverse, you know-
- SSSimon Sinek
Saw that one
- ECElle Cordova
... and ta- talk about, like, Higg-
- SSSimon Sinek
Loved it
- ECElle Cordova
... the Higgs boson," like-
- SSSimon Sinek
Loved it
- ECElle Cordova
... and a lot of people in the comments are like, "I didn't know what that was, and then I Googled it and looked it up, and now I know what it is," and that makes me happy. You know, it's like a sort of gotcha, now we're, now we know more.
- SSSimon Sinek
But this is the genius of your work because we live in a world with unlimited access to unlimited information.And yet still we see a post online or we hear a comment from a politician or some CEO said something, and in the span of 10 seconds, we can verify-
- ECElle Cordova
Mm-hmm
- SSSimon Sinek
... that, that statement or not.
- ECElle Cordova
Yeah.
- SSSimon Sinek
And we don't. I, I mean, I joke about it. Like, I go around saying, "So I read this study. I think it's true. I don't know, but here you go." I literally could verify it any day-
- ECElle Cordova
Mm-hmm
- SSSimon Sinek
... but I don't.
- ECElle Cordova
Yeah
- SSSimon Sinek
There's just, there's, like, it's amazing how the m- the momentum of laziness when we have the access, and what I love about your work is it forces somebody to go, "What is that?" And they do go look it up-
- ECElle Cordova
Yeah
- SSSimon Sinek
... not because they wanna be smarter. It's 'cause they wanna get the joke.
- ECElle Cordova
Exactly. Exactly. You dangle the joke as a carrot.
- SSSimon Sinek
You dangle the joke as a carrot. Where, where all the other criteria of, like, all the other circumstances of, like, what's that politician saying, what's that CEO saying? It's like, "Ugh, I have to go be smart now. Ugh, forget it."
- 25:35 – 32:16
Scheduling ‘gaps’: digital addiction, boredom walks, and passive stimulation
- SSSimon Sinek
I wanna go back to this idea of space because I'm so fascinated by it, the gaps in space. Do you force your schedule? 'Cause you're busier now than you ever have been. Do you force gaps in space because for you, lockdown was a thing that unleashed this new, new creativity. Do you make mini lockdowns for yourself?
- ECElle Cordova
Yes, absolutely. Well, it taught me the value of that.
- SSSimon Sinek
So how do you do that? Like, do you schedule space? Like, do you put a blank thing in your calendar where, like, there's presence and absence, right? It's like-
- ECElle Cordova
Yeah. I mean, I would love to tell you that I'm really disciplined and I have my phone in a, locked in a safe, like, for my creative hours every morning. I would love to tell you that. I don't. I'm just as addicted to everything. I'm addicted to the supply that I give out, which is social media, dopamine, whatever, as, as the people who are consuming the stuff. But I think what I do try to do though is I try to consume, I try to consume more of the things that are gonna fill me up creatively so that my output is better. So instead of spending, you know, fo- four hours a day just combing through social media, you know, trusting the algorithm to give me the things to fill me up-
- SSSimon Sinek
Yeah
- ECElle Cordova
... which it will not, you know?
- SSSimon Sinek
[laughs]
- ECElle Cordova
I will s- try to s- minimize that amount of time and try to instead replace it with, like, rereading Virginia Woolf's A Room of One's Own or something, something I know is gonna, if I'm, especially if I'm going through a rut, I'll revisit the things that I know are going to light me on fire, and they're gonna create better output for me.
- SSSimon Sinek
Okay, so this is, this is, okay, this is good. So, um, I'm not a reader, which we've talked about. I'm over the shame, but I still have embarrassment. I'm not a reader, but I do still need those things.
- ECElle Cordova
Mm-hmm.
- SSSimon Sinek
I've had to recreate my creative process every time I've had to do something creative because what worked before doesn't work again. I don't believe in writer's block.
- ECElle Cordova
Okay.
- SSSimon Sinek
Right? I believe that the, the format or system that you're using to create in the past isn't working anymore, so you're not having-
- ECElle Cordova
Hmm
- SSSimon Sinek
... writer's block. It's not that you're having no ideas. The system is broken.
- ECElle Cordova
Okay.
- SSSimon Sinek
And so what we do when people have writer's block, they keep doing the same system and blaming themselves. And I say, "Okay, I know I have ideas. I know I'm an idea guy. So if I'm having no ideas, am I broken, or is the way I'm attempting to have ideas broken?"
- ECElle Cordova
Hmm.
- SSSimon Sinek
And so I have experimented with an, every time I, I lock up on ideas, I break down on ideas, I change the way I'm coming up with ideas. But this idea of space, like, I, when I realized I needed time, and so here, here's the thing. So I learned this a bunch of years ago, which is the, our rational brains, our thinking brains, the part that weighs the pros and cons and accesses our expertise-
- ECElle Cordova
Mm-hmm
- SSSimon Sinek
... that has access to the equivalent of about two feet of information around us, right? Our subconscious brains, our limbic brains, have access to the equivalent of something like three acres of information around us. Every conversation we've had, every movie we've seen, every book we've read gets stored somewhere.
- ECElle Cordova
Mm-hmm.
- SSSimon Sinek
You just don't have access to it. And so the value of the brainstorming session is not to solve the problem. It's to ask the questions. 'Cause your brain won't ruminate on things that aren't presented. It won't just solve problems that don't exist in your life. You're not gonna just, you know, come up with some random idea. Like, a problem must exist, or a question must be asked, and then you can quote, unquote, "think about it." But if you think about it, we, we have our best ideas when we're falling asleep or when we go for a run or we're standing in the shower or, you know, drive, sitting in traffic. Like, it's when we're not, quote, unquote, "thinking," but the brain is still ruminating in the subconscious, and it gives you the idea. And it seems like divine intervention, but it's not. It's just your limbic brain.
- ECElle Cordova
It's been working on the problem the whole time.
- SSSimon Sinek
And it's been working on the problem the whole time.
- ECElle Cordova
Yeah.
- SSSimon Sinek
And so the problem is, is you need those gaps-
- ECElle Cordova
Hmm
- SSSimon Sinek
... for the, for your mind to give you the ideas, and in our modern world, we have filled in all those gaps. So we don't sit on the subway on our commute and just stare off into space anymore. We're on our phones.
- ECElle Cordova
Yeah.
- 32:16 – 38:46
A three-step creativity model—and the looming AI question
- ECElle Cordova
But I think another important piece of it is something you said earlier where you said a question must be asked.
- SSSimon Sinek
A question must be asked. Yeah.
- ECElle Cordova
We can't expect our brains, the, the brain that's ruminating and doing all this work behind the scenes, to, to be working on a problem that we haven't presented to it.
- SSSimon Sinek
Correct. It, it won't.
- ECElle Cordova
So it won't just spit out random ideas-
- SSSimon Sinek
No
- ECElle Cordova
... like you said. So I think our brains are computers. There needs to be an input. You know, we need to ask it something. We need to ask it to solve a problem, and, and, and the problem might be what, what is my next idea? What is the thing I wanna write about next or whatever. But we need to act- actively feed our brains those questions and, and give them something to work on.
- SSSimon Sinek
I think more specific than that, too, at least for me. You know, that's where the conversations happen because the backwards and forwards, backwards and forwards, you know, yes, there's answers in those conversations, but it raises more questions.
- ECElle Cordova
Mm-hmm.
- SSSimon Sinek
And so it's not like what's my next idea, but rather, like, why are we friends? Like-
- ECElle Cordova
Yeah
- SSSimon Sinek
... but then you start saying, "Why are we friends?" Okay, like, I understand the biology. I understand the anthropology. I can look that stuff up. That's pretty written about. What is a friend?
- ECElle Cordova
Mm-hmm.
- SSSimon Sinek
Now it gets complicated.
- ECElle Cordova
Yeah. So it's, it's not just asking a question, what is my next idea?
- SSSimon Sinek
It's, it li- it's an-
- ECElle Cordova
It's asking specific questions about specific-
- SSSimon Sinek
And they can be big problems like, like help me understand, um, the world order as we know it post Cold War.
- ECElle Cordova
Mm-hmm.
- SSSimon Sinek
That's something I've actually thought about, right? Like, what is the new world order? And it's such a big question that it's not gonna be one... And that's why all the conversations and all of the articles I'm reading and all of the people I'm interacting who have different points of view, I'll either ask directly, "So what do you think about the world right now?" And it's all feeding that until at some point you go, "Aha, I have an idea."
- ECElle Cordova
Mm-hmm.
- SSSimon Sinek
You need, I guess, two things. You need, you need to ask three things. You need the question to be posed, big or small. You need to feed it with data through conversations, reading, whatever your chosen preferred way of i- intake is. And then and only then do you need space and gaps. And we do the first. We do the second. We don't do the third.
- ECElle Cordova
Right.
- SSSimon Sinek
And I think this is the thing, and there's been stuff written about this. There's a basic global decline in ideas. Like, the number of patents that are filed these days is vastly fewer than in the past.
- ECElle Cordova
Wow. That's terrifying.
- SSSimon Sinek
And, and, and the quality of the patents is lower. And so, like, we know that there's fewer ideas that are happening. And I think this idea of space and gaps, and if we're gonna be a hyper-scheduled, hyper-connected world, not rebelling against it, just it is what it is, then schedule gaps.
- ECElle Cordova
See, now I know you are an optimist. This is sort of-
- SSSimon Sinek
I-
- ECElle Cordova
... central to you.
- SSSimon Sinek
It has been, I have been accused of such.
- 38:46 – 43:25
Rebranding boredom: ‘good nothing,’ permission to idle, and Roswell-time
- SSSimon Sinek
And but, uh, um, is I think it'll help us appreciate... 'Cause we have this f- the, at least in America, we have this sort of vomit reaction to the concept of boredom.
- ECElle Cordova
Hmm.
- SSSimon Sinek
Like that it's some sort of you cannot be bored, you know?
- ECElle Cordova
Yeah.
- SSSimon Sinek
And I think boredom is the ultimate space, where you sit there staring off at the clouds, not knowing what to do, and you're kind of like, [sighs] "How are you?" "I don't know. A little bored. Got nothing to do." And I think there's joy in the appreciation of boredom because, as I was saying before, for a curious mind, it goes right back to the beginning, for a curious mind, there's always questions and problems being asked, and yet there's not enough solutions to all the questions.
- ECElle Cordova
Yeah.
- SSSimon Sinek
And I think boredom and joy of boredom is the thing that not only keeps us human but helps us see things, find things, invent things, write things, paint things, sing things that the machine never can and never will. And I think, I think in this hyper creative, not hyper creative, hyper productive world that we live in, where the machines are just making us even more productive, that our creativity comes from being bored, not from being active.
- ECElle Cordova
Hmm. Yeah, I think I agree because boredom is the very space you were talking about. We need to create-
- SSSimon Sinek
Yeah
- ECElle Cordova
... spaces where we can allow ourselves to, and I don't know if boredom is exactly the right word, but allow our brains to be freed of distraction.
- SSSimon Sinek
By boredom, I mean I have nothing to do.
- ECElle Cordova
Yeah.
- SSSimon Sinek
I have nothing to do. At most, walking.
- ECElle Cordova
Mm-hmm.
- SSSimon Sinek
Yeah.
- ECElle Cordova
Yeah, and that's why I take my, I guess you could call them boredom walks. I take my, like, enforced boredom walks so that my, I'm forcing my brain to think, to just, whether it's problem-solving or just thinking about the world around me or whatever it is, I think it's really important that I don't have my device and I'm just forced for the next 45 minutes, however long the walk is to my destination, to just ruminate.
- SSSimon Sinek
And the important thing here is that it's okay if nothing happens.
- ECElle Cordova
Oh, yeah. Absolutely.
- SSSimon Sinek
By applying pressure to the boredom is, is the paradox, is the exact problem we're trying to solve for.
- ECElle Cordova
Or giving permission for boredom.
- SSSimon Sinek
Giving permission.
- ECElle Cordova
I can, I can just be bored.
- SSSimon Sinek
I can-
- ECElle Cordova
I don't have to pro- solve problems on my walk.
- SSSimon Sinek
And, and that's one of the things that people don't realize, which is I actually, I, I won't schedule anything in my calendar for Fridays.
- ECElle Cordova
Hmm.
- SSSimon Sinek
Now, I work on Fridays, but I will not pre-schedule anything on a Friday. It has to be blank, so that if I choose to have three hours or four hours of whatever I want, which includes staring off at a wall-
- ECElle Cordova
Mm-hmm
- SSSimon Sinek
... that is my prerogative. And I'm, this has expanded, 'cause I used to do hour, l- like I would literally put an hour break in my calendar to do nothing. I would schedule nothing. Not that I'm scheduling nothing. I'm scheduling to do nothing.
- ECElle Cordova
Yeah. That's important.
- 43:25 – 48:01
Anxiety and panic disorder: early agoraphobia, treatment, and why she talks about it
- SSSimon Sinek
What's the thing you've dealt with? What's the challenge you've-
- ECElle Cordova
For me, it's, it's anxiety. It's an intense, you know, panic disorder. I get panic attacks. Um, they used to be incredibly bad when I was a teenager and then into, like, early 20s, college, um, almost crippling. I had intense agoraphobia, could barely leave my apartment, and, and was, like, untreated, you know, during those times and, and I kept thinking-
- SSSimon Sinek
Agoraphobia is afraid of outside.
- ECElle Cordova
Yeah, like not-
- SSSimon Sinek
Afraid of people
- ECElle Cordova
... not being able to leave your-
- SSSimon Sinek
Yeah
- ECElle Cordova
... place because of fears of anxiety, uh, panic attacks, which are happening anyway, so.
- SSSimon Sinek
Mm-hmm.
- ECElle Cordova
Yeah. So yeah, I think just reali- thinking back to those memories, it w- it was just like a g- like, again, like a warning sign. Like, if I don't get my stuff together and I don't get treated, this is the, uh, the ultimate reality, and it's gonna tear your family apart and, you know.
- SSSimon Sinek
How old were you when you started to be like, "I think I need someone to look after me"?
- ECElle Cordova
Well, that's the good thing about having, you know, grandparents that have gone through stuff like that is you realize early on that, you know, that this is a, this is a thing that needs to be treated. It's a condition, you know. So I was probably 16 when I finally started to ask for help 'cause I was having such intense, uh, panic attacks at school. I was having to leave classes, which is, you know, like we said earlier, I'm afraid of authority. I like to be a good student when I can, and, um, having to, like, run out of class and look like I'm skipping or something was not-
- SSSimon Sinek
Which only added to the anxiety.
- ECElle Cordova
Yeah, yeah, knowing that you have to be in class.
- SSSimon Sinek
Is it under control now?
- ECElle Cordova
I would say it's, like, as under control as it probably ever will be-
- SSSimon Sinek
How-
- ECElle Cordova
... to the point where I can live a normal life, but I just, I al- always have to deal with panic attacks.
- SSSimon Sinek
How often do they happen now?
- ECElle Cordova
It depends. If I'm traveling, if there's, like, a lot going on, especially if I'm traveling, I'll have them regularly on, in, in my travels, so maybe every few days or sometimes multiple times a day. But if I'm home in my routines and I'm taking care of myself and everything, then maybe once m- once in a month.
- SSSimon Sinek
Is there a reason you choose to talk about it?
- ECElle Cordova
I mean, I just think we could all just talk more about our mental health. I, I think the, there... I feel two ways about it, 'cause I also think there's, like, an over- maybe an over, uh, di- diagnose- diagnosing.
- SSSimon Sinek
Over, we over diagnose things, yeah.
- ECElle Cordova
Yeah. Um-
- SSSimon Sinek
Like everybody who's a little bit, you know, e- everybody's OCD, right?
- ECElle Cordova
Yeah, like we-
- SSSimon Sinek
They don't realize what real OCD is, which is deep, deep, deep superstition-
- ECElle Cordova
Yes
- SSSimon Sinek
... like your grandmother had.
- ECElle Cordova
Yeah, yeah. Th- there are so many forms of it, but yeah-
- 48:01 – 58:06
Maximum nerd detour: Star Wars archetypes, Palpatine admiration, and identity as R2-D2
- SSSimon Sinek
By the way, we should... I have to, like, insert a warning. Like, if you're listening to this podcast, the conversation is gonna about to get incredibly nerdy.
- ECElle Cordova
[laughs]
- SSSimon Sinek
And we're gonna talk about Star Wars and archetypes and in-depth characters, and if you don't know what we're talking about and you don't like Star Wars, perhaps go listen to a podcast, another podcast right now. [laughs]
- ECElle Cordova
[laughs] Yeah.
- SSSimon Sinek
So you and I, um, the first time we met, we very quickly bonded about our love of science fiction. You skew Star Trek. I skew Star Wars.
- ECElle Cordova
I mean, I love them almost equally. If you, if you-
- SSSimon Sinek
That is not true
- ECElle Cordova
... if you put a gun to my head and you told me I had to k- only keep one, I would say Star Trek.
- SSSimon Sinek
I know that because no one... It's like-There's no such thing as I love Star Trek and Star Wars equally. It is impossible, and it doesn't exist for anyone
- ECElle Cordova
I, I come very close
- SSSimon Sinek
Well, you're the one
- ECElle Cordova
It's just that that's-
- SSSimon Sinek
But you still skew. You still skew
- ECElle Cordova
It's just on- and only because there's more of Star Trek. I've spent more hours. I've logged more hours. There's more to consume
- SSSimon Sinek
Whatever
- ECElle Cordova
So that, I just-
- SSSimon Sinek
Whatever, whatever the reason
- ECElle Cordova
I just wanna belong to both fandoms
- SSSimon Sinek
No one is 50/50 on Star Trek and Star Wars
- ECElle Cordova
Yeah, baby
- SSSimon Sinek
Everybody skews one way. I like Star Trek. I love Star Wars
- ECElle Cordova
Hmm. Yeah
- SSSimon Sinek
I like Star Trek, and I like different Star Treks. You know? Like, I'm a Trekker and not a Trekkie
- ECElle Cordova
Okay
- SSSimon Sinek
Which means I like Next Generation
- ECElle Cordova
Ah
- SSSimon Sinek
Which apparently they call themselves Trekkers
- ECElle Cordova
I didn't know that
- SSSimon Sinek
I mean-
- ECElle Cordova
Maybe I'm not a real member of the community
- 58:06 – 1:05:22
‘Roswell’ origin story and live performance
- SSSimon Sinek
I am. Uh, can I ask a favor?
- ECElle Cordova
Yeah.
- SSSimon Sinek
This is totally selfish, totally selfish.
- ECElle Cordova
Mm-hmm.
- SSSimon Sinek
Um, I've, I've discovered you because of this magical song called Roswell.
- ECElle Cordova
Oh, yeah.
- SSSimon Sinek
My favorite thing about this song is it's accurate.
- ECElle Cordova
It, yeah.
- SSSimon Sinek
Every line-
- ECElle Cordova
It's intensely accurate
- SSSimon Sinek
... every line in... And I knew the story of Roswell-
- ECElle Cordova
Yeah
- SSSimon Sinek
... and how it became a thing that it wasn't. It's not aliens, but it's funny.
- ECElle Cordova
Mm-hmm.
- SSSimon Sinek
Um, and I love that every line of that song is an education. Like, if you, if somebody li- sings along, they're smarter.
- ECElle Cordova
Here's one thing, though, that I kinda got slightly wrong, and I'm gonna take this opportunity to correct myself. So I sa- I mentioned the CIA, and technically the CIA was created, like, a month after the-
- SSSimon Sinek
It was the OSS.
- ECElle Cordova
Yeah, I don't know. Was it? Yeah, I don't know the exact-
- SSSimon Sinek
I mean, it was CIA-ish.
- ECElle Cordova
Right. And-
- SSSimon Sinek
It was a precursor
- ECElle Cordova
... but the CIA was formed kind of in the wake of this event.
- SSSimon Sinek
Yeah.
- ECElle Cordova
So maybe because of this event. We don't know. But I did mention that they called the CIA, which technically they couldn't have done that, but-
- SSSimon Sinek
They couldn't have done that.
- ECElle Cordova
Yeah.
- SSSimon Sinek
But they called the OSS, which-
- ECElle Cordova
But it's a fun line
- SSSimon Sinek
It's a great line.
- ECElle Cordova
It's a fun line to put in there.
Episode duration: 1:05:23
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