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Simon SinekSimon Sinek

The Leadership Advice Nobody Follows (But Everyone Should) from Top Leadership Expert

The most successful leaders, coaches, and teams in history share one counterintuitive secret: their main focus wasn’t winning. And yet… they won more than everyone else. My guest, Don Yaeger, learned this lesson from his mentor: legendary college basketball coach John Wooden. Don is one of my favorite master storytellers, a top business leadership coach, author of 44 books, 13 of them New York Times bestsellers, and a former Associate Editor at _Sports Illustrated._ Don has worked alongside the greatest athletes of our generation: Michael Jordan, Serena Williams, Michael Phelps. But no relationship shaped him more than the 12 years he spent as Coach Wooden's mentee. Whether or not you're a sports fan, I promise you: the lessons Don shares are as universal as it gets. We explore what it _really_ means to win in business and in life. The greatest leaders in history already figured this out. The question is why the rest of us aren't following their lead. In this episode you'll learn: ➡️ Why the winningest coach in college basketball history never talked about winning (and what he focused on instead) ➡️ The Bill Walton story that reveals how great leaders hold standards without exceptions (even for their best people) ➡️ How one conversation with John Wooden transformed Don's marriage & the weekly habit he's kept for 16+ years ➡️ What Delta CEO Ed Bastian's "virtuous cycle" can teach any leader about putting people before results ➡️ What a great mentor actually look like and how to know when you’ve found one If you've ever chased the short-term win at the cost of the long game… this episode is the reset you didn't know you needed. This… is A Bit of Optimism. + + + If you want more of Don, check out his _Corporate Competitor Podcas_t: https://www.donyaeger.com/category/corporate-competitor-podcast Join the Leaderful app! Use promo code: STORY30 * *when you download the app or sign up at simonsinek.com. + + + Chapters 00:00 The Power of Appreciation: What You Look For, You Find 02:02 Don's Journey: From Journalism to Mentoring 04:21 Don’s 12-Year Mentorship with John Wooden 06:52 Coach Wooden's Philosophy: Pyramid of Success 10:33 Building Better Humans, Not Just Better Players 14:36 Coach Wooden's Love Letter Writing Practice 19:17 The Power of Appreciation: What You Look For, You Find 22:23 Ed Bastian & Delta: Leading With Employee-First Philosophy 33:55 What Is True Mentorship: Beyond Transactions to Transformation 38:16 Finding Mentorship for Every Generation 47:06 Why Don't More Leaders Follow Wooden's Example? 51:53 When Short-Termism Destroys Culture 53:17 Know Your Audience: The Key to Great Storytelling + + + Simon is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do. Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game. + + + Website:http://simonsinek.com/ Live Online Classes:https://simonsinek.com/classes/ Podcast:http://apple.co/simonsinek Instagram:https://instagram.com/simonsinek/ Linkedin:https://linkedin.com/in/simonsinek/ Twitter:https://twitter.com/simonsinek Facebook:https://www.facebook.com/simonsinek + + + Photo/Video credits for this episode: https://tinyurl.com/ycxdw52s

Don YaegerguestSimon Sinekhost
Apr 20, 202654mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Appreciation, mentorship, and people-first leadership that builds lasting performance

  1. John Wooden’s success came from focusing on human standards, relationships, and teammate behavior rather than obsession with winning and outcomes.
  2. Appreciation is a learnable practice: what you look for is what you find, and consistently recognizing what’s going right increases trust, performance, and goodwill in relationships and teams.
  3. True mentorship is non-transactional and evolves like friendship; it’s defined by generosity, mutual learning, and making time—not status, hierarchy, or career leverage.
  4. People-first leadership at scale (e.g., Delta) works through a “virtuous cycle” of investing in employees so they can better serve customers, sustaining premium performance and loyalty.
  5. Short-termism (boards, Wall Street, boosters) pushes leaders toward panic, blame, and underdevelopment of talent, which erodes culture and long-term resilience.

IDEAS WORTH REMEMBERING

5 ideas

Make appreciation a job, not an afterthought.

Yaeger’s letter-writing habit forces him to actively look for what he values; the same mechanism works at work—“catch people doing things right” and you’ll see (and get) more of it.

Build standards of character that apply to everyone, especially stars.

Wooden didn’t manage ego by special treatment; he set clear “standards of being” (e.g., team rules, gratitude rituals) and enforced them equally, which creates psychological safety and fairness.

Focus on greatness in process, not championship outcomes.

Wooden’s Pyramid of Success emphasizes behaviors (industriousness, team-first) that compound into sustainable excellence; the paradox is that de-centering winning often produces more winning over time.

Use rituals that reinforce gratitude before regret arrives.

Wooden’s monthly love letters after his wife’s death—and his admission that he wished he’d said “all of it” earlier—illustrate a leadership lesson: don’t postpone meaningful recognition to “someday.”

Mentorship is mutual and relationship-based, not a request or a transaction.

Both Sinek and Yaeger describe mentorship as evolving over time through repeated, generous availability; the mentor gains energy and perspective, and the mentee brings preparation and application back.

WORDS WORTH SAVING

5 quotes

Your job becomes find things I like.

Simon Sinek

Coach Wooden said, 'You will often find what you're looking for.'

Don Yaeger

When Don asked if there was anything in those letters he wished he would've said while she was alive, Wooden replied, 'All of it.'

Simon Sinek

A mentor is somebody who makes time for you.

Simon Sinek

He would live stream to all employees, and he would tell them what he knew—and when he didn't know the answer.

Don Yaeger

What you look for, you find (appreciation mindset)John Wooden’s Pyramid of SuccessStandards of being vs. performance standardsEgo management and fairness (Bill Walton haircut story)Love letters as a discipline of gratitudeEmployee-first leadership and profit sharing (Delta)Mentorship vs. champions vs. paid “gurus”Over-communication during crisis (COVID leadership)Short-termism, panic, and culture damage (IBM example)Bench-building and talent development (Marquet submarine story)Work–family contracts and priority alignmentStorytelling: knowing your audience

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