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Simon SinekSimon Sinek

The Leadership Advice Nobody Follows (But Everyone Should) from Top Leadership Expert

The most successful leaders, coaches, and teams in history share one counterintuitive secret: their main focus wasn’t winning. And yet… they won more than everyone else. My guest, Don Yaeger, learned this lesson from his mentor: legendary college basketball coach John Wooden. Don is one of my favorite master storytellers, a top business leadership coach, author of 44 books, 13 of them New York Times bestsellers, and a former Associate Editor at _Sports Illustrated._ Don has worked alongside the greatest athletes of our generation: Michael Jordan, Serena Williams, Michael Phelps. But no relationship shaped him more than the 12 years he spent as Coach Wooden's mentee. Whether or not you're a sports fan, I promise you: the lessons Don shares are as universal as it gets. We explore what it _really_ means to win in business and in life. The greatest leaders in history already figured this out. The question is why the rest of us aren't following their lead. In this episode you'll learn: ➡️ Why the winningest coach in college basketball history never talked about winning (and what he focused on instead) ➡️ The Bill Walton story that reveals how great leaders hold standards without exceptions (even for their best people) ➡️ How one conversation with John Wooden transformed Don's marriage & the weekly habit he's kept for 16+ years ➡️ What Delta CEO Ed Bastian's "virtuous cycle" can teach any leader about putting people before results ➡️ What a great mentor actually look like and how to know when you’ve found one If you've ever chased the short-term win at the cost of the long game… this episode is the reset you didn't know you needed. This… is A Bit of Optimism. + + + If you want more of Don, check out his _Corporate Competitor Podcas_t: https://www.donyaeger.com/category/corporate-competitor-podcast Join the Leaderful app! Use promo code: STORY30 * *when you download the app or sign up at simonsinek.com. + + + Chapters 00:00 The Power of Appreciation: What You Look For, You Find 02:02 Don's Journey: From Journalism to Mentoring 04:21 Don’s 12-Year Mentorship with John Wooden 06:52 Coach Wooden's Philosophy: Pyramid of Success 10:33 Building Better Humans, Not Just Better Players 14:36 Coach Wooden's Love Letter Writing Practice 19:17 The Power of Appreciation: What You Look For, You Find 22:23 Ed Bastian & Delta: Leading With Employee-First Philosophy 33:55 What Is True Mentorship: Beyond Transactions to Transformation 38:16 Finding Mentorship for Every Generation 47:06 Why Don't More Leaders Follow Wooden's Example? 51:53 When Short-Termism Destroys Culture 53:17 Know Your Audience: The Key to Great Storytelling + + + Simon is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do. Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game. + + + Website:http://simonsinek.com/ Live Online Classes:https://simonsinek.com/classes/ Podcast:http://apple.co/simonsinek Instagram:https://instagram.com/simonsinek/ Linkedin:https://linkedin.com/in/simonsinek/ Twitter:https://twitter.com/simonsinek Facebook:https://www.facebook.com/simonsinek + + + Photo/Video credits for this episode: https://tinyurl.com/ycxdw52s

Don YaegerguestSimon Sinekhost
Apr 21, 202654mWatch on YouTube ↗

CHAPTERS

  1. Appreciation as a Leadership Practice: “What You Look For, You Find”

    Don Yaeger opens with a practical mindset shift: intentionally look for what people are doing right. Simon and Don explore how appreciation, recognition, and curiosity change what you notice—and therefore what you reinforce—in relationships and at work.

  2. Don Yaeger’s Origin Story: Curiosity, Journalism, and Learning to Tell Stories

    Don traces his early love of news and storytelling—from delivering Stars and Stripes in Japan to recording his own commentary at age 11. He outlines his path through newspapers and into Sports Illustrated, where he learned elite-level narrative craft.

  3. Meeting John Wooden: Why the Winningest Coach Wasn’t Obsessed With Winning

    Don explains how Sports Illustrated led to meeting John Wooden and why Wooden matters even beyond basketball. They unpack the apparent paradox: Wooden achieved historic results by focusing on relationships, standards, and development rather than outcomes.

  4. The Pyramid of Success: Standards of Being Over Standards of Performance

    Wooden’s “Pyramid of Success” becomes a framework for human excellence: industriousness, team-first behavior, and character. The conversation emphasizes that Wooden coached the person to elevate the team, trusting that results would follow.

  5. Ego, Accountability, and Team-First Rituals: The Bill Walton Haircut Story

    A vivid example shows how Wooden handled superstar ego with consistent standards and clear reasoning. Don also shares Wooden’s ritualized behaviors—like thanking the passer—that trained humility and recognition into the team’s identity.

  6. A 12-Year Mentorship: Showing Up Prepared and Proving You Applied the Lesson

    Don describes a rigorous mentorship cadence with Wooden: every other month for 12 years, Don drove the agenda and had to demonstrate real-life application. Mentorship is framed as transformation, not access or admiration.

  7. Wooden’s Love Letters and the Regret of Waiting to Say What Matters

    Don recounts Wooden’s monthly love-letter ritual after his wife’s death and the haunting line: he wished he’d said “all of it” while she was alive. The story becomes a leadership and relationship lesson about expressing appreciation now, not later.

  8. Turning Appreciation into a System: Don’s 52 Letters and the Attention Habit

    Inspired by Wooden, Don creates a weekly letter practice for his wife—hundreds of letters over many years. They discuss how the habit forces you to search for good, crowding out petty resentments and strengthening connection through sustained attention.

  9. Employee-First Leadership at Scale: Ed Bastian’s “Virtuous Cycle” at Delta

    Don highlights Delta CEO Ed Bastian as a modern leader who prioritizes employees so they can prioritize customers. The model links care, training, and resources to customer experience and premium performance, reinforcing the cycle with profit sharing.

  10. Leading Through Crisis: Over-Communicating When You Don’t Have All the Answers

    During COVID, Bastian’s approach was frequent livestream updates, transparency about unknowns, and open Q&A. The takeaway: in uncertainty, leaders must be present and communicative rather than retreating behind busyness.

  11. Learning from History and Parenting: Teddy Roosevelt, Absence, and Family “Contracts”

    Don shares research on Teddy Roosevelt and Teddy Roosevelt Jr., focusing on the hidden costs of greatness at home. The discussion turns to modern work-life tradeoffs and the value of explicit agreements that protect family priorities.

  12. What Mentorship Really Is (and Isn’t): Evolving Relationships, Not Street-Asked Transactions

    Simon and Don define mentorship as a mutual, evolving relationship where someone consistently makes time for you. They distinguish mentors from champions and warn against confusing paid programs or influencer “gurus” with true mentorship.

  13. Why Wooden-Style Leadership Is Rare: Short-Term Pressure, Skill-Building, and Bench Strength

    They confront the central frustration: everyone admires people-first leadership, yet few leaders practice it. The reasons include short-term incentives, fear of mistakes while developing people, and a lack of patience to build capability across the team.

  14. Storytelling Advice to Apply Today: Know Your Audience and Make It a “You Story”

    Don closes with a tactical storytelling principle: most people fail because they don’t understand who they’re speaking to. Great stories are tailored for the listener’s context and needs, not the speaker’s ego.

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