Simon SinekWe All Get Cancelled One Day with "Somebody Feed Phil’s" Phil Rosenthal | A Bit of Optimism Podcast
EVERY SPOKEN WORD
75 min read · 14,801 words- 0:00 – 1:32
Naming the show and turning the podcast into a literal meal
- SSSimon Sinek
You created Everybody Loves Raymond-
- PRPhil Rosenthal
Mm-hmm
- SSSimon Sinek
... and Somebody Feed Phil.
- PRPhil Rosenthal
Mm-hmm.
- SSSimon Sinek
It's always got some name in it.
- PRPhil Rosenthal
Yeah.
- SSSimon Sinek
So what would you name my show?
- PRPhil Rosenthal
Somebody Talk To Simon.
- SSSimon Sinek
[laughs] It's so, it's so lonely. [laughs] Before we turn on the cameras and the mics, I tell every guest who comes on the show that this is not like an interview show that they're used to. It's more like a conversation. I tell them to imagine that we're out for a meal-
- SPSpeaker
[laughing]
- SSSimon Sinek
... and the people sitting next to us are eavesdropping on us because our conversation is better than theirs. Well, for this episode, we decided to do just that, literally.
- PRPhil Rosenthal
Holy crap, this is a best cheesecake.
- SSSimon Sinek
As soon as I heard that Phil Rosenthal, the brilliant creator and executive producer behind Everybody Loves Raymond, and the joyful heart and face of Somebody Feed Phil, was coming on the show, I wanted to give him food. So we turned our little podcast into an even littler restaurant. Please pull up a chair at our table for the latest episode of Somebody Talk to Simon. I mean, A Bit of Optimism. [upbeat music] This episode is brought to you by True Classic. The way they became our sponsor is because I loved their T-shirts, and so we just called them up and asked them if they wanted to work together, and they said yes. So check out their clothes at trueclassic.com. I warned you before we turned the cameras on-
- PRPhil Rosenthal
Yeah
- 1:32 – 3:51
Breakfast burritos as a metaphor: taste everything, finish nothing
- SSSimon Sinek
... which is, we have so much damn food that we brought.
- PRPhil Rosenthal
Yeah.
- SSSimon Sinek
Um, um, don't finish anything because we have to get through it all. And I haven't had breakfast, so I'm spacey.
- PRPhil Rosenthal
Great. I had a little protein drink, so, so that's-
- SSSimon Sinek
You're okay
- PRPhil Rosenthal
... I'm hungry too. But-
- SSSimon Sinek
Good
- PRPhil Rosenthal
... oh, yeah, yeah. But that's my secret, by the way. The number one question I get is how come I'm not fat, and it is, one reason is I don't finish anything. If you see me eating like crazy on the show-
- SSSimon Sinek
Yeah
- PRPhil Rosenthal
... I am, but I'm not really... Unless it's the, the, like, most delicious thing I've ever had and I'm, know I'll never get to this part of Chiang Mai again to have this bowl-
- SSSimon Sinek
Right
- PRPhil Rosenthal
... of khao soi, I'm finishing it.
- SSSimon Sinek
Got it.
- PRPhil Rosenthal
And I'm, and maybe ordering another one. If you're in a town that's famous for certain dishes-
- SSSimon Sinek
Yeah
- PRPhil Rosenthal
... you want those dishes.
- SSSimon Sinek
You gotta eat those dish- those dishes.
- PRPhil Rosenthal
You have to.
- SSSimon Sinek
Let's get our first dish out here. Let's get, let's get our breakfast dish out because we got a, we got, I, we've got not just courses, w- we have breakfast, lunch, and dinner.
- PRPhil Rosenthal
You've really thought this out.
- SSSimon Sinek
[laughs] We, we have a lot of food. So what we decided to do is there's a bunch of great restaurants in Los Angeles, which is where you and I live.
- PRPhil Rosenthal
Listen-
- SSSimon Sinek
And-
- PRPhil Rosenthal
... if you can't travel, live in LA.
- SSSimon Sinek
Live in LA.
- PRPhil Rosenthal
Because the world is here.
- SSSimon Sinek
And we have a bunch of great restaurants, and so we ordered, like, some of the dishes from some great places. Look at that. Bring it on in. Thank you, David. So I haven't... I love a breakfast burrito.
- PRPhil Rosenthal
Hi, David. Well, hi. I love a breakfast burrito too.
- SPSpeaker
Breakfast burritos are the best.
- PRPhil Rosenthal
It's one of my favorite things.
- 3:51 – 5:39
Why Phil made a travel-and-food show—and why it took 10 years
- SSSimon Sinek
What made you wanna start a, a, an eating show in the first place, other than the obvious? [laughs] Which is to get paid to travel around the world to eat. It sounds like a good gig.
- PRPhil Rosenthal
It's a scam.
- SSSimon Sinek
[laughs]
- PRPhil Rosenthal
You talk to people who, leaders in business, they're not as honest as I am.
- SSSimon Sinek
[laughs] It's a scam. Right.
- PRPhil Rosenthal
It's a scam.
- SSSimon Sinek
[laughs] And you're, what are you, seventh season in?
- PRPhil Rosenthal
This, coming up now, is season eight.
- SSSimon Sinek
Season eight. Did you imagine when you came up with the idea that, that it would get picked up for eight seasons?
- PRPhil Rosenthal
No, you're help-
- SSSimon Sinek
[laughs]
- PRPhil Rosenthal
... hoping to fool one guy at a network.
- SSSimon Sinek
[laughs]
- PRPhil Rosenthal
And that maybe they'll let you film one. By the way, the first time we filmed one-
- SSSimon Sinek
Yeah
- PRPhil Rosenthal
... I think it was Barcelona. We started on PBS.
- SSSimon Sinek
Mm-hmm.
- PRPhil Rosenthal
The first one we filmed was Barcelona, and I have my first scene, which is a meal.
- SSSimon Sinek
Mm-hmm.
- PRPhil Rosenthal
And the meal was so fantastic, I said, "If we're canceled right now, dayenu." [laughs]
- SSSimon Sinek
It's worth it.
- PRPhil Rosenthal
It was worth it.
- SSSimon Sinek
Yeah.
- PRPhil Rosenthal
Everything I went through. And it took 10 years to get the show.
- SSSimon Sinek
How? What?
- PRPhil Rosenthal
Yes.
- SSSimon Sinek
But hold on.
- PRPhil Rosenthal
This is today-
- SSSimon Sinek
There was, there was-
- PRPhil Rosenthal
... today's lesson
- 5:39 – 8:10
Post-Raymond industry whiplash: executives, trends, and career risk
- PRPhil Rosenthal
The reason I shifted gears that way is because after Everybody Loves Raymond-
- SSSimon Sinek
Mm
- PRPhil Rosenthal
... was over, I had been there for nine years. The business changed greatly in those nine years. They, they didn't want that kind of show anymore. They wanted hip and edgy shows.
- SSSimon Sinek
They were moving from Everyone Loves Raymond to something like Friends. Okay.
- PRPhil Rosenthal
F- they just wanted Friends.
- SSSimon Sinek
Got it.
- PRPhil Rosenthal
That was it.
- SSSimon Sinek
They wanted that formula.
- PRPhil Rosenthal
They wanted young, hipUh-
- SSSimon Sinek
Family sitcoms are out
- PRPhil Rosenthal
... good-looking. Yes. And it's, you know, we had a hard time selling Raymond when we sold Raymond-
- SSSimon Sinek
Mm
- PRPhil Rosenthal
... because it was already déclassé. It wasn't, it wa- it's not sexy to people-
- SSSimon Sinek
Mm
- PRPhil Rosenthal
... the family sitcom. Although, if you look back at television comedy history, it's the building block of networks.
- SSSimon Sinek
All in the Family.
- PRPhil Rosenthal
All in the Family. Go back to I Love Lucy, a domestic-
- SSSimon Sinek
I Love Lucy
- PRPhil Rosenthal
... uh, a Father Knows Best-
- SSSimon Sinek
Happy Days
- PRPhil Rosenthal
... Happy Days-
- SSSimon Sinek
Yeah
- PRPhil Rosenthal
... The Honeymooners. Domestic-
- SSSimon Sinek
Yeah
- PRPhil Rosenthal
... not workplace-
- SSSimon Sinek
Yeah
- PRPhil Rosenthal
... domestic family sitcoms, with kids or without kids.
- SSSimon Sinek
Yep.
- PRPhil Rosenthal
Well, that's not what a, a young executive or even an old executive wants on their resume, because that's not cool.
- SSSimon Sinek
Right.
- 8:10 – 11:38
High concept vs. low concept: how Raymond stayed fresh for nine years
- PRPhil Rosenthal
That's a whole, I mean, we could do a whole show about this, but, uh, I'll give you the short answer.
- SSSimon Sinek
Yeah.
- PRPhil Rosenthal
If you sell something that's high concept ... Do you know what high concept, uh-
- SSSimon Sinek
Mm-mm. Say, say more.
- PRPhil Rosenthal
Okay. High concept would be a show where we're from Mars, our family's from Mars, and we're gonna live on a street and pretend to be normal Americans.
- SSSimon Sinek
Okay.
- PRPhil Rosenthal
That's a high concept show. Now, with a high concept show, they have to serve that premise every week.
- SSSimon Sinek
Right.
- PRPhil Rosenthal
That would get boring and repetitive and can't last very long.
- SSSimon Sinek
Right.
- PRPhil Rosenthal
It can last maybe a few seasons tops.
- SSSimon Sinek
Right.
- PRPhil Rosenthal
Because every week, oh no, they're gonna find out we're from Mars.
- SSSimon Sinek
Right, right.
- PRPhil Rosenthal
So it's the same story practically.
- SSSimon Sinek
Right.
- PRPhil Rosenthal
Yes, you can have little stories that weave in and out, but that main premise is gonna have to be served.
- SSSimon Sinek
Right.
- PRPhil Rosenthal
Okay. You know what low concept is? Low concept is a guy who lives across the street from his parents with his family.
- SSSimon Sinek
Right.
- PRPhil Rosenthal
That's very low concept.
- SSSimon Sinek
It can go, it can go forever.
- PRPhil Rosenthal
And it's not hip and edgy, and it doesn't sell, because it doesn't sound like something novel.
- SSSimon Sinek
Right.
- PRPhil Rosenthal
But in television, like in movies, like in books, like in anything we do in life, it's all about the execution.
- SSSimon Sinek
Right.
- PRPhil Rosenthal
So if you execute that premise, the guy with his family who lives across the street from his parents, the possibilities of episodes are almost as endless as real life.
- SSSimon Sinek
Right.
- PRPhil Rosenthal
And so if you worked for me, your job on Everybody Loves Raymond was to go home, get in a fight with your wife, and come back in and tell me about it.
- SSSimon Sinek
[laughs] Yeah.
- 11:38 – 17:13
Anajak Thai fried chicken arrives—then the Apple lesson on past vs. future
- PRPhil Rosenthal
Here comes, oh.
- SSSimon Sinek
Now, you may know that you can-
- PRPhil Rosenthal
This is dangerous
- SSSimon Sinek
... so j- this is ... Don't tell me this is ... This is from Anajak Thai.
- PRPhil Rosenthal
Excuse me.
- SSSimon Sinek
This is one of the best...
- PRPhil Rosenthal
Oh, my buddy.
- SSSimon Sinek
[laughs]
- PRPhil Rosenthal
Justin.
- SSSimon Sinek
What?
- PRPhil Rosenthal
Hi. [laughs]
- SSSimon Sinek
How are you, buddy?
- PRPhil Rosenthal
Everybody, this is Justin. He's a genius.
- SSSimon Sinek
Good to-
- PRPhil Rosenthal
You've never met Simon?
- SSSimon Sinek
So good to see you. No, we've never met. No.
- PRPhil Rosenthal
Well, this is nice. We-
- SSSimon Sinek
J- Justin's-
- PRPhil Rosenthal
True
- SSSimon Sinek
... well, this, we should tell everybody.
- PRPhil Rosenthal
Yeah.
- SSSimon Sinek
This is from Anajak Thai. This is some of the best fried chicken in the world. And Anajak Thai is a, a har- very hard to get into restaurant in Los Angeles
- PRPhil Rosenthal
That's closed on the day we're shooting, but you brought us food anyway. Thank you very, very much. Thanks for bringing it by. I didn't even know you were gonna be here.
- SSSimon Sinek
Of course. Of course.
- PRPhil Rosenthal
So nice to meet you.
- SSSimon Sinek
Of course. Just wanted to say hello.
- PRPhil Rosenthal
Justin.
- SSSimon Sinek
Show friend here.
- PRPhil Rosenthal
Listen.
- SSSimon Sinek
Enjoy.
- 17:13 – 18:52
PBS to Netflix and the life rule: 'Do the show you want—they’ll cancel you anyway'
- SSSimon Sinek
Now, I did other things in between, but always I was driving towards this. And then I sold it finally to PBS.
- PRPhil Rosenthal
Mm-hmm.
- SSSimon Sinek
But my agents didn't even want me to go to-
- PRPhil Rosenthal
What, what, what... So, so what was the reason they said yes?
- SSSimon Sinek
I sold it with one line. I said, "I'm exactly like Anthony Bourdain if he was afraid of everything."
- PRPhil Rosenthal
[laughs] Got it.
- SSSimon Sinek
And they said, "We've been looking for a food and travel show with humor for years."
- PRPhil Rosenthal
Right.
- SSSimon Sinek
But I wasn't allowed to go to CB- PBS by my agents because they said, "There's no money at PBS."
- PRPhil Rosenthal
Right.
- SSSimon Sinek
That turns out to be true, but they had money for six episodes.
- PRPhil Rosenthal
Mm-hmm.
- SSSimon Sinek
And we did them, and then here came Netflix.
- PRPhil Rosenthal
Oh, so Netflix saw it-
- SSSimon Sinek
Yeah
- PRPhil Rosenthal
... and came after you?
- SSSimon Sinek
Mm-hmm. They were just kinda starting.
- PRPhil Rosenthal
What I'm trying to get out of your story is, is where the lessons are for how people live regular life. Not everybody's gonna be selling TV shows or is necessarily in show business-
- SSSimon Sinek
But the idea, I mean, you've said it. Y- I mean, if you're gonna have to beat your head against a wall-
- PRPhil Rosenthal
Mm-hmm
- SSSimon Sinek
... pick something you like doing and beat your head against that wall.
- PRPhil Rosenthal
The best advice I ever got from anybody was from Ed Weinberger, a great show creator and showrunner.
- SSSimon Sinek
Mm-hmm.
- PRPhil Rosenthal
Mary Tyler Moore Show and-
- SSSimon Sinek
Mm-hmm
- PRPhil Rosenthal
... Taxi, and great classic sitcoms that I idolized. As I'm writing the pilot for Everybody Loves Raymond, I ask him for advice. He says this: "Do the show you want to do, because in the end they're gonna cancel you anyway." That's a life lesson.
- SSSimon Sinek
Ah.
- PRPhil Rosenthal
We all get canceled one day.
- SSSimon Sinek
We, we all get canceled.
- PRPhil Rosenthal
So live the life you wanna live.
- 18:52 – 27:38
Hand rolls and Japan: perfection, community care, and what we’ve forgotten
- SSSimon Sinek
More food. We got lots of food. So this one's great. So there is a place... Thank you, David. There is a-
- PRPhil Rosenthal
Oh.
- SSSimon Sinek
Okay. There is a place call- on Ventura called The Joint. Do you know The Joint?
- PRPhil Rosenthal
Nope.
- SSSimon Sinek
Okay, The Joint is... Ah, there's our nori, our seaweed. So The Joint is the best fishmonger in Los Angeles. Like, if you're ever cooking at home and you wanna make fish, go get their dry-aged ora salmon. Here's how good it is. As I'm preparing to cook it-
- PRPhil Rosenthal
Yeah
- SSSimon Sinek
... I'm eating it off the fish raw-
- PRPhil Rosenthal
Yeah, yeah, yeah
- SSSimon Sinek
... 'cause it's that good, right?
- PRPhil Rosenthal
Sushi grade.
- SSSimon Sinek
And they just recently started offering hand rolls at, at The Joint-
- PRPhil Rosenthal
Ventura
- SSSimon Sinek
... which is a fish-
- PRPhil Rosenthal
Where is it?
- SSSimon Sinek
On Ventura. It's a fishmonger.
- PRPhil Rosenthal
Amazing.
- SSSimon Sinek
It's a f- on Ventura in Studio City.
- PRPhil Rosenthal
Okay.
- SSSimon Sinek
It's a fishmonger and coffee shop. I know, what a combination.
- PRPhil Rosenthal
Yes.
- SSSimon Sinek
Anyway, so you can now get hand rolls there. So they put together a bento box. You can get it to go. This is how it comes. We're s- most- we're supposed to make our own hand rolls.
- PRPhil Rosenthal
Great.
- SSSimon Sinek
And b- I'm keeping on, on, on brand. I have Star Wars chopsticks for us.
- PRPhil Rosenthal
Oh, my God.
- SSSimon Sinek
'Cause... Hold on.
- PRPhil Rosenthal
Oh, my God, they light up.
- SSSimon Sinek
Yeah.
- PRPhil Rosenthal
Are we gonna duel?
- SSSimon Sinek
I mean-
- PRPhil Rosenthal
I love it
- 27:38 – 37:34
Early career lessons and creating Raymond: the power of specificity
- SSSimon Sinek
Yeah. Was Raymond your big break?
- PRPhil Rosenthal
Yes.
- SSSimon Sinek
So what were you doing before-
- PRPhil Rosenthal
Well, I would say big break would be your first job in television writing at all.
- SSSimon Sinek
Which was?
- PRPhil Rosenthal
Uh, the Robert Mitchum sitcom in 1989.
- SSSimon Sinek
Oh my God.
- PRPhil Rosenthal
Yes. That's the right response. Yes.
- SSSimon Sinek
I, I didn't-
- PRPhil Rosenthal
Terrible
- SSSimon Sinek
... know R- Robert Mitchum had a sitcom.
- PRPhil Rosenthal
He shouldn't have. [laughs]
- SSSimon Sinek
[laughs]
- PRPhil Rosenthal
That lasted seven episodes.
- SSSimon Sinek
Okay. [laughs]
- PRPhil Rosenthal
But what you can learn from your first job in the field-
- SSSimon Sinek
Right
- PRPhil Rosenthal
... you can learn from any job in the field, right?
- SSSimon Sinek
Right.
- PRPhil Rosenthal
So I learned what not to do. I learned how bad it can be.
- SSSimon Sinek
What, what, what were you n... What, what didn't work there? What was the big lesson learned?
- PRPhil Rosenthal
The, the premise, number one, you don't put Robert Mitchum in a sitcom. It doesn't belong. But the, the story behind that was he had been in, in a TV movie when they... Remember TV movies?
- SSSimon Sinek
Yeah, yeah, yeah.
- PRPhil Rosenthal
And this genre of TV movie is called a warmedy.
- SSSimon Sinek
A war?
- PRPhil Rosenthal
Warmedy.
- SSSimon Sinek
Warmedy.
- PRPhil Rosenthal
Warm feeling.
- SSSimon Sinek
Ugh.
- PRPhil Rosenthal
Not a comedy, not a drama, a warmedy.
- 37:34 – 43:03
Basque cheesecake and the 'story makes it taste better' principle
- SSSimon Sinek
and we'd be like, "This is your dinner?" Like, like, just like, "This is... Oh." And then we start to realize, like- Like, "Oh" ... Mom's a great cook. Oh, we're lucky. Yeah. It's like my parents had a marriage that was far from perfect. Holy crap, this is a Basque cheesecake. It is. One of our, uh, one of the places we go in season eight is San Sebastian and the Basque Country. You've done it already? You went there already? Yeah. Have you been there? Is it good? I have never. Oh, well, if you like this little treat- Okay, so, so- ... I think you're gonna love going there ... this is, this is a great story. Yes. Have... This is the Basque cheesecake- Yep ... from Paixley in Santa Monica. Have you been there? Oh, boy. Yes. Have you been there? I've been there, but I haven't had their Basque cheesecake. Okay. So now I'm gonna tell you- Yes ... now I'm gonna tell you the story behind this cheesecake. God, that's beautiful. Okay. So my friend, Will Guidara- Yes ... who I think you know, uh, he was the former owner of Eleven Madison Park. Oh, absolutely. So Will's a foodie, right? Yes. To say the least. Yes. Will and I are having dinner. Mm-hmm. And he says, "We're doing bang bang tonight." Two dinners. So bang bang is we had appetizers in one restaurant, main course in another restaurant, dessert in another restaurant. That's bang, bang, bang. That's bang, bang, bang. So we ha- we w- we moved... And by the way, the main course was WoWao, just that night. Nice. Okay. So we're sitting at WoWao. Mm-hmm. Um, and he says, "I know where we're going for dessert." Mm-hmm. "We're going to Paixley." Great. They have this Basque cheesecake, and the way it happens, two chefs went on, uh, went on vacation- Yeah ... to the Basque region- Yes ... and they tried this Basque cheesecake. [laughs] And they competed just for, as a friendly bet, as chefs do- Mm-hmm ... just for fun, who could figure out- Yes, good ... that recipe. Great. So the guy who owns the French restaurant figured it out. He, he won the little friendly contest. Yes. So he's figured out the recipe for this amazing cheesecake. The problem is, he has a French restaurant. There is literally nothing in that restaurant that is not French. He cannot serve a Spanish dessert in a French restaurant. So what he does is every night they made one cheesecake. Mm-hmm. And if the staff liked you, they gave you a slice. Ah. You couldn't order it. You couldn't a- Secret cheesecake ... you couldn't, they didn't charge you for it. Really? And if you saw somebody get it and be like, "Could I have a slice?" They go, "No." Oh. So because Will's in the restaurant business, he says to me, "This is one of the fi- top five desserts I've had in my life," he says to me. And because he's in the restaurant business, he calls up his friend who owns the restaurant and says, "Do you have any cheesecake left?" He says, "We have one slice left." Will says, "Hold it for us." We show up, we drink way too much, whatever it's called, Chartreuse. Yes. And they, they... We, it was a lot. [laughs] And then we eat the cheesecake. Yes. It's one of the top five desserts I've ever had in my life. And it's here. And here it is. Oh, man. Simon. Okay. So, uh, there's only one more funny story to share. So you remember, you can't buy it, you can't order it, you can't get it. So I, uh, I'm on a date, and I say to the girl, "I got a surprise for you." Yeah. And I take her to Paixley, and we sit at the counter, and I sort of lean into the- [laughs] ... to the waiter and sort of put my hand up as if I'm sort of like I've got... I'm like, "Hey, uh, is, uh, is the chef here?" He goes, "No, he's not here today." He's like... And I'm sort of, like, trying to make as like maybe, maybe he knows who I am. Like- Mm-hmm ... maybe we can do this. And I say, um, "Any chance you can, uh, get a slice of cheesecake please?" [laughs] He goes, uh, "I think we can do that." Oh. And I'm thinking, "Eh?" I'm in. I'm in. And he brings us a slice of cheesecake, and it's the most amazing thing, and I've got brownie points 'cause this girl's like, "This guy can get cheesecake." [laughs] And then he says, "Would you like anything else?" And I hold up the menu, and it says cheesecake, Basque cheesecake on the menu. So all I did was surreptitiously order something that's on the menu. [laughs] They put it on the menu. They put it on the menu. That little bastard. And I didn't know that they put it on the menu. And the girl's like- So it turns out- "Wow, this guy can really order from the menu." Exactly. [laughs] So the point is anybody can go to Paixley- That's great ... and have this cheesecake now. [laughs] Excellent. Excellent. Okay. Yes. It's one of the top five desserts I've ever had in my life. And it's here. And here it is. Oh, man. Simon. Okay. How big a slice do you want? That I could... Small. You gotta eat your... It's gotta be small. You gotta eat the whole slice. So make it small. This is the last thing we have. Please make it small. Okay. That's good. Good? Yeah. Okay. This is the fucking- Mm. Oh. This is the shit, as they say. Wait, hold on. H- hold on. Gotta get the middle bit. Oh, man. This is, this cheesecake- Oh, baby ... okay, so for those who aren't looking, it is a gooey- Creamy ... drippy, creamy cheesecake with a top, like all Basque cheesecake, is burnt. Yep. Seared the top of the cheesecake. All right. So excited, didn't overeat the rest of the meal, so I have- Thank you for this, Simon ... oh, this is- This is a treat ... I'm so glad I found something you didn't know. Oh, come on. 'Cause everything else, you own the restaurants. No, this is awesome. Okay, you ready? Here we go. Yeah, here we go. Here we go. Come on. That doesn't get better than that. Top five desserts of all time, right? It's, uh, yeah. It's, uh, unbelievable. Yeah.I mean-
- PRPhil Rosenthal
Holy cow
- SSSimon Sinek
... I don't think there's any conversation we can have right now.
- PRPhil Rosenthal
I'm so glad I came.
- SSSimon Sinek
Oh.
- PRPhil Rosenthal
[laughs] This could solve, uh, wars.
- SSSimon Sinek
Yeah. This is something very specific that everybody-
- PRPhil Rosenthal
Yes
- SSSimon Sinek
... can relate to. [laughs]
- PRPhil Rosenthal
It's the great, it's the great... Unless you're lactose intolerant or you can't eat sugar or...
- SSSimon Sinek
If you're lactose intolerant-
- PRPhil Rosenthal
Take a pill
- SSSimon Sinek
... take a pill.
- PRPhil Rosenthal
Take a Lactaid.
- SSSimon Sinek
Take a, take a Lactaid for this one. It's worth it. Or just suffer.
- PRPhil Rosenthal
Mm-hmm.
- SSSimon Sinek
Suffer indigestion.
- 43:03 – 46:28
Food, humor, and relationships: connection as the real product
- PRPhil Rosenthal
Yeah, it's worth it. Food, I always say, is the great connector. We all gotta eat, first of all.
- SSSimon Sinek
Mm-hmm.
- PRPhil Rosenthal
Everybody on the planet eats. But if you and I never met and we sit down and we have something amazing like this, first of all, we're happy because it's so delicious. Next, we're talking, and we're in a better mood because the food was delicious, and we might share a smile or a laugh.
- SSSimon Sinek
Mm-hmm.
- PRPhil Rosenthal
So I always say food is the great connector.
- SSSimon Sinek
Mm-hmm.
- PRPhil Rosenthal
And then laughs are the cement.
- SSSimon Sinek
Wow.
- PRPhil Rosenthal
And so now we had a nice lunch, and it was so nice, what's gonna happen? We wanna eat again.
- SSSimon Sinek
We definitely wanna eat again.
- PRPhil Rosenthal
Right? So that's how friends are made. That's how-
- SSSimon Sinek
Mm
- PRPhil Rosenthal
... that's how romance begins. They call it date for a reason, right? You go on a date. Where, where are you going? You'll probably go in the movies, but you're gonna eat because that's where you get to know the person.
- SSSimon Sinek
Yeah.
- PRPhil Rosenthal
Over a pleasurable experience.
- SSSimon Sinek
Did you have a happy family, happy childhood?
- PRPhil Rosenthal
I have to say, in retrospect, just like you were saying, you don't know what you have.
- SSSimon Sinek
Mm-hmm.
- PRPhil Rosenthal
You go to someone's house, "I can't believe the food is so terrible. I must have great food at my house."
- SSSimon Sinek
Mm-hmm.
- PRPhil Rosenthal
No, we had... We didn't have lousy food, and a lot of the time my family was yelling at each other, but we were, when we weren't yelling, we were laughing.
- SSSimon Sinek
Mm-hmm.
- PRPhil Rosenthal
My dad was very funny, and my mother also was funny. Uh, and-
- SSSimon Sinek
Did, did your dad know he was funny?
- PRPhil Rosenthal
Yes. He actually-
- SSSimon Sinek
Okay
- PRPhil Rosenthal
... told jokes.
- SSSimon Sinek
Okay.
- PRPhil Rosenthal
He actually... The way my parents met was my mom was on a date with a fella, and she went to a nightclub in New Jersey on amateur night, and they listened to musicians, and then this young, skinny tailor from the Garment District gets up and tells old Jewish jokes that she thought was hysterical. And she said, "That guy, think I like that guy better than this guy I'm on the date with."
- SSSimon Sinek
[laughs]
- 46:28 – 54:37
AI, creativity, and fairness: what changes—and what can’t be replaced
- PRPhil Rosenthal
Right? Where kids can make their own movies on the phone by speaking into it and saying, "Make me the... I wanna be in outer space and do my own version of Star Wars."
- SSSimon Sinek
Yeah.
- PRPhil Rosenthal
"And I wanna be the hero, and I like the girl down the street and make her the girl that I get, and make my friend over here the villain," and he pushes a button, and then... This is soon.
- SSSimon Sinek
Yeah.
- PRPhil Rosenthal
This will happen.
- SSSimon Sinek
It's not far.
- PRPhil Rosenthal
And then AI creates a movie that not only he can show on a giant screen, but he can hit a button and distribute it worldwide. Why does he need a studio? Why does he need an agent? Why does he need a movie theater? Why does he need... Doesn't.
- SSSimon Sinek
Does that bother you?
- PRPhil Rosenthal
Of course, because the art is gone then.
- SSSimon Sinek
But is... But here's the thing. I don't think so, right? I think w- w- my... Where I'm coming out on AI, especially when it comes-
- PRPhil Rosenthal
Yes
- SSSimon Sinek
... to creativity-
- PRPhil Rosenthal
Yes
- SSSimon Sinek
... right? I think what technology does is it reorganizes the focus, right? So for example, we were an album culture.
- PRPhil Rosenthal
Yeah.
- SSSimon Sinek
We listened to 8-tracks and, and-
- PRPhil Rosenthal
Yeah
- SSSimon Sinek
... records-
- PRPhil Rosenthal
Yeah. Mm-hmm
- SSSimon Sinek
... and CDs and tapes. We're an album culture-
- PRPhil Rosenthal
Right
- SSSimon Sinek
... until the MP3 player showed up.
- PRPhil Rosenthal
Mm-hmm.
- SSSimon Sinek
And now we're a song and playlist culture, right? So the technology changed our preferences and our tastes. Ch- changed our area of focus.
- PRPhil Rosenthal
And who did that screw?
- SSSimon Sinek
Uh-
- PRPhil Rosenthal
The artist.
- SSSimon Sinek
Uh, screwed some artists, gave life to new artists.
- PRPhil Rosenthal
But not the life that, uh, you know, Beyoncé has to tour because the album isn't gonna make her the money-
- SSSimon Sinek
So, so-
- 54:37 – 1:03:29
Service as the moat: why humans still matter in restaurants (and beyond)
- PRPhil Rosenthal
That's right. The wrinkles are earned.Wrinkles are earned. The specifics are earned. I really like this. [laughs] It's a great philosophy for life. I thought we were just gonna talk about food. Well- That's really nice ... that's a big part of it, and it's a great metaphor for a lot of things in life. Yeah. I have a couple enterprises. Food, food is art. It can be, yeah. I don't understand people who- I think chefs are great writers. They're... Right. You write a recipe. You put ideas together that maybe haven't been together before. Roy Choi, for example. You know who he is? I don't. Roy Choi created the Kogi truck. You know what that is? I don't. It changed the world. S- Why? Because here's a Korean American who, growing up in LA, loves, uh, Mexican food and culture. He takes Korean barbecue and he puts it in a tortilla and makes a Korean- Like a bulgogi- ... barbecue- ... tortilla ... taco. Wow. Then he takes a truck and paints it with the word Kogi on it, and as the internet is coming and people are writing now on the internet, "The Kogi truck is at Ventura and, uh, this. Come there." And crowds start coming. Now people go, "Wait a minute. Food trucks used to be just be for construction sites." Now they're cultural phenomenons. The reason you see food trucks everywhere on Earth- Ah ... is because this guy- Brilliant ... put Korean barbecue in a taco. He's the OG. Roy Choi. Wow. That's, that is- We should have him on because- That's a great story, and real entrepreneurship, and, and- Yeah ... and a work of art- Yeah ... that, that took, took over the world. We love a food truck. We love it because it's handy. It... Everyone is different. You can travel by going to a c- a collection of food trucks, which, you know, a place like Austin will, will, uh, take an old parking lot and put a, a ring of food trucks around it that's been curated. We have a Mexican one, we have a barbecue one, we have an Indian one, we have this, and you have a food festival. So why shouldn't f- uh, chefs be afraid of AI? Why shouldn't they be? You, you said that s- writers are under threat, musicians are under threat, painters are at a, under threat all because this AI can do what they do, so why not the chef? You said they're writers. Yes. They d- they, they write these recipes. Yes. So why not the AI give me a recipe for this kind of dish with these kinds of ingredients- Because the computerized restaurant could take their job away. If the truck can drive itself and the food can cook itself and serve itself to you, they're out of business. I don't think it'll ever happen. I hope not. But I'll tell y- for a very simple reason. Yeah? I want somebody to smile with me. Of course. There's a cookie place in New York City that I went to. Yeah. Everything's stark white and very futuristic- Uh-huh ... and it looks like some Woody Allen movie, you know? Yep, yeah. And, and, uh, and you go in, and you... s- there's a screen. You go bleep, bleep, bleep, and you say what kind of cookie you want, and the, y- this person in the back gets the order on a screen, and they prepare the cookie, and they put it in a bag, and then s- then just somebody hand... Don't e- I think they have... They just put it on the counter with your name on it. And the people... I was looking in the back, and the people in the back look so unhappy- Of course ... in a job. And it's not the job. It's not the m- m- mean, the, the, the, the, the m- the- There's no social connection ... it's not the mundaneness- Yeah ... of making a cookie and put it in a bag. Yeah, yeah. It's... What makes my job fun is I wanna talk to you and say hi- Yes ... and smile- Yes, yes ... and say thank you and say please. Yes, yes. Like, stupid little shit. And- Also, you know, a pretty girl might come in. And a pretty girl might come in. Or, or, or, or- But I think what'll happen is- Yeah ... people will demand it, and I think the w- the companies will always offer what the market demands. And so companies might be looking for all this way to eliminate people and eliminate this and eliminate that until the one person who starts the food truck, who says, "You know what? We're making our own food so that you can see who makes it, and we'll smile at you and hand it to you because you'll know that I made it with love." Yes. Then that's the one that's gonna have the line around the block, and all the other AI trucks- Yes ... are gonna put people in it because that's what the market demands. Unless one thing. Go. That's the best cookie you ever had in your life. No, I don't even think that's it. If a machine made that Basque cheesecake right now- Uh ... right, that we just had- All right, all right. You win. [laughs] You'd still love that cheesecake, right? I love the story that goes with the cheesecake. Of course we do. I've got the story of the chef, my friend Will. Of course, and it's... I always say the story makes it taste better. I really believe that. And if Grandma smiles at me while she's giving me her, you know, beautiful pasta in Italy, I'm in love with the whole thing. I'll go this far. I asked Thomas Keller, 'cause I, I have a podcast too. You'll come on mine. Please. It's called, it's called Naked Lunch, and we eat every time. I only eat with you. [laughs] Thomas Keller came and did the- Yeah. And I said, "Do you have advice for me for the diner?" Mm-hmm. And you know what he said the number one thing... What do you think it was? What? Well, you wanna guess? Great staff. That's it. Service. Service. That's everything. Yeah. Especially for a diner. You want a warm, cozy hug of a place. Yeah. The food has to be good, or you're out of business. Bad s- or bad service- Yeah ... bad service can ruin good food. Of course it can. And great service enhances- Of course ... mediocre food. And you fall- And if you've got both, you're a winner ... and if you fall in love with the people in the place- Yeah ... you're a customer. You're, you're coming back. You're coming back. Right? We all wanna be accepted. And that's why I think we're safe from AI taking over the world, is because fundamentally people want human beings, and they wanna feel loved, and they wanna feel held. They wanna look somebody in the eye. You know what everybody wants? A hug. Absolutely. A, a, a metaphorical hug of, of s- good service- Well, I- ... or a literal hug. You know as well as I do- I give those out in the show ... you know as well as I do that if your staff is amazing and a customer comes in, they will hug the staff. The regulars will get hugs because that's how people are. Yes, yes, yes. It's, it's vital. AI will never take that away, but they could take away a lot. So we... You kind of... I think, yes, but I think ag- again, it goes back to the Beyoncé challenge, which is the enterprising ones- Will figure it out ... will figure it out. The enterprising ones will, will be able to put their finger on the zeitgeist and say, "You know what? I can't make money on an album anymore." Yeah. "But the album is my marketing tool for my tour." Right. "I'm gonna do the best tours of anybody-" Right "... the best concerts of anybody." Right. "And instead of slaving away-"
- SSSimon Sinek
... trying to market my album.
- PRPhil Rosenthal
Yeah.
- SSSimon Sinek
I'm gonna slave away making the best tour I can make.
- PRPhil Rosenthal
Right.
- SSSimon Sinek
And I think it just changes the energy and it changes the model. And so because we're in a period of flux right now-
- PRPhil Rosenthal
Uh-huh
- SSSimon Sinek
... the people with the old business models that can't imagine new business models are the ones screaming the death of everything.
- PRPhil Rosenthal
Right.
- SSSimon Sinek
For good reason, it's gonna be young people-
- PRPhil Rosenthal
Yeah
- SSSimon Sinek
... or really enterprising experienced people. But young people who, who are not encumbered by the old business models will be the ones figuring out the new model.
- PRPhil Rosenthal
Yeah. Listen, it's always been-
- SSSimon Sinek
Or the truck
- PRPhil Rosenthal
... a, a small set of people who make the, the most out of the business. There's only one Tom Hanks, right? There's only, there's very few giant movie stars. And the kid that I described who talks into his phone and pushes a button and a movie comes out-
- SSSimon Sinek
Yeah
- PRPhil Rosenthal
... the kid who's best at that will be the new Tom Hanks.
- SSSimon Sinek
Yeah. He, I, I was walking down Hollywood Boulevard-
- PRPhil Rosenthal
Yeah
- SSSimon Sinek
... and I'm looking at all the stars of all the famous people.
- PRPhil Rosenthal
Yes.
- SSSimon Sinek
And I didn't know most of them.
- PRPhil Rosenthal
Yeah, well-
- SSSimon Sinek
Because everybody gets forgotten. And so-
- PRPhil Rosenthal
Hey, thanks, Simon. This is so uplifting.
- SSSimon Sinek
[laughs] I, I guarantee you my, my niece doesn't know who Arnold Schwarzenegger is. You know, I'm pretty confident my niece doesn't know who Ray Romano is. And it's no disrespect to anything you or Ray did, it's just like time goes forwards, which is why you're doing-
- PRPhil Rosenthal
Of course
- SSSimon Sinek
... new things.
- PRPhil Rosenthal
Uh, you have to do new things.
- SSSimon Sinek
Uh, you're like the Larry David of the Ray Romano show, which is-
- 1:03:29 – 1:07:20
Why 'Somebody Feed Phil' works: character, discomfort, and changed habits
- SSSimon Sinek
Yeah. All right. I'm gonna [laughs] I have a couple questions here for you. You created Everybody Loves Raymond.
- PRPhil Rosenthal
Mm-hmm.
- SSSimon Sinek
And Somebody Feed Phil.
- PRPhil Rosenthal
Mm-hmm.
- SSSimon Sinek
It's always got some name in it to give to that, to, to, to do something with Raymond-
- PRPhil Rosenthal
That was on purpose
- SSSimon Sinek
... do something with Phil.
- PRPhil Rosenthal
Yeah.
- SSSimon Sinek
So what would you name my show?
- PRPhil Rosenthal
Oh.
- SSSimon Sinek
If it's not The Optimism, a little bit of optimism. It's a bit of, that's the name of our show. It's A Bit of Optimism. [laughs]
- PRPhil Rosenthal
Somebody Talk to Simon.
- SSSimon Sinek
[laughs] So, it's so lonely.
- PRPhil Rosenthal
[laughs] By the way, Somebody Feed Phil, d- I, the reason I love that title and chose-
- SSSimon Sinek
It's good
- PRPhil Rosenthal
... that title is because it denotes someone who can't take care of himself.
- SSSimon Sinek
Right.
- PRPhil Rosenthal
So right away it's specific character.
- SSSimon Sinek
Right.
- PRPhil Rosenthal
That's me.
- SSSimon Sinek
Right.
- PRPhil Rosenthal
I can't cook. Somebody better feed Phil because otherwise Phil will die. [laughs]
- SSSimon Sinek
Poor you.
- PRPhil Rosenthal
And I have my brother who produces the show with me.
- SSSimon Sinek
Mm-hmm.
- PRPhil Rosenthal
And so he runs the show while I'm the monkey in the middle.
- SSSimon Sinek
Mm-hmm.
- PRPhil Rosenthal
And he pushes me out of my comfort zone because he thinks that'll be entertaining for people. I fight him every step of the way. And every time I do the thing that I did not want to do, it was worth doing.
- SSSimon Sinek
Like?
- PRPhil Rosenthal
Jumping in the cold water off the Irish coast.
- 1:07:20 – 1:10:19
Gratitude vs. luck—and ending with generosity
- SSSimon Sinek
Yeah. You are wonderful.
- PRPhil Rosenthal
[laughs]
- SSSimon Sinek
You ha- you, you are the personification of joie de vivre.
- PRPhil Rosenthal
I, I am, I am-
- SSSimon Sinek
You love, you love life
- PRPhil Rosenthal
... because I feel very, very lucky. I know not everybody gets to live their dream.
- SSSimon Sinek
Yeah.
- PRPhil Rosenthal
And I'm not discounting that I had to work hard to get it, but I know how lucky I am, and that informs everything I do. So when you start with that plateau of gratitude, right?
- SSSimon Sinek
I think, but-
- PRPhil Rosenthal
A baseline
- SSSimon Sinek
... but I think, but the, there's a difference there, and you just said it.
- PRPhil Rosenthal
Yeah, yeah.
- SSSimon Sinek
The plateau of gratitude is-
- PRPhil Rosenthal
Yeah
- SSSimon Sinek
... not the plateau of luck. You said, "I'm lucky." You're not. You're grateful. There's a difference. Lucky is winning a lottery.
- PRPhil Rosenthal
I did.
- SSSimon Sinek
Right?
- PRPhil Rosenthal
I did.
- SSSimon Sinek
You did, you did. Y- yes, okay.
- PRPhil Rosenthal
You have to be lucky.
- SSSimon Sinek
I agree, and we-
- PRPhil Rosenthal
And once you are lucky enough to be lucky-
- SSSimon Sinek
And I'm not ma-
- PRPhil Rosenthal
... you must be grateful for that luck
- SSSimon Sinek
... and I'm not making the case, oh, you worked hard for it. That's not what I'm saying. I'm saying what, I think there's something to be s- when somebody has something that others don't get to have-
- PRPhil Rosenthal
Mm-hmm
- SSSimon Sinek
... I don't think we want to think of you as lucky. But we want to know that if you have something that I either want or crave or look up to-
- PRPhil Rosenthal
That you appreciate it
- SSSimon Sinek
... I just wanna know that you appreciate it. I feel lucky. Don't get me wrong. I feel lucky for everything that I've had, and I know luck played a huge part, and timing played a huge part.
- PRPhil Rosenthal
Sure.
Episode duration: 1:10:20
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