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Stanford Graduate School of Business80. Magic Words: Change What You Say to Inspire and Influence Others
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Episode Details
EPISODE INFO
- Released
- March 8, 2023
- Duration
- 27m
- Channel
- Stanford Graduate School of Business
- Watch on YouTube
- ▶ Open ↗
EPISODE DESCRIPTION
Words have impact. But when it comes to enchanting audiences and captivating with communication, Jonah Berger, PhD ’07, says some words are more potent than others. Berger is a Wharton School professor and an internationally bestselling author. His most recent book, "Magic Words: What to Say to Get Your Way," identifies language we can use to communicate more effectively in all sorts of personal and professional contexts. “Subtle shifts in language can have a huge impact on everything from convincing clients and holding attention to connecting with loved ones in our lives,” Berger says. Magic words allow us to change minds, engage audiences, and drive action. In this episode of Think Fast, Talk Smart: The Podcast, Berger and host Matt Abrahams discuss how we can leverage their power in our own communication. Think Fast, Talk Smart: The Podcast is produced by Stanford Graduate School of Business. Each episode provides concrete, easy-to-implement tools and techniques to help you hone and enhance your communication skills. #podcast
SPEAKERS
Matt Abrahams
hostStanford Graduate School of Business lecturer who teaches Strategic Communication and hosts the Think Fast, Talk Smart podcast.
Jonah Berger
guestWharton marketing professor and author/researcher known for work on word of mouth and persuasion (e.g., Contagious, The Catalyst, Magic Words).
EPISODE SUMMARY
In this episode of Stanford Graduate School of Business, featuring Matt Abrahams and Jonah Berger, 80. Magic Words: Change What You Say to Inspire and Influence Others explores Small word choices can dramatically boost influence, attention, and action Jonah Berger argues that subtle changes in wording can significantly affect persuasion, attention, connection, and behavior because words signal meaning like who’s in charge, who’s to blame, and what an action represents.
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