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Episode Details
EPISODE INFO
- Released
- July 9, 2008
- Duration
- 56m
- Channel
- Talks at Google
- Watch on YouTube
- ▶ Open ↗
EPISODE DESCRIPTION
Professor Dan Ariely visits Google's Mountain View, CA headquarters to discuss his book "Predictably Irrational: The Hidden Forces That Shape Our Decisions." This event took place on July 1, 2008, as part of the Authors@Google series. In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational. Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT, where he holds a joint appointment between MIT's Media Laboratory and the Sloan School of Management. He is also a researcher at the Federal Reserve Bank of Boston and a visiting professor at Duke University. Ariely wrote this book while he was a fellow at the Institute for Advance Study at Princeton.
SPEAKERS
Dan Ariely
guestBehavioral economist and professor known for research on irrational decision-making and author of "Predictably Irrational."
EPISODE SUMMARY
In this episode of Talks at Google, featuring Dan Ariely, Predictabily Irrational | Dan Ariely | Talks at Google explores How predictable biases shape choices, cheating, and what we value Dan Ariely frames behavioral economics as the study of systematic, repeatable mistakes that many people share, meaning errors can build up in markets rather than cancel out.
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