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Tim FerrissTim Ferriss

The “Fear-Forward” Way of Life — Filmmaker Robert Rodriguez

Robert Rodriguez is a film director, screenwriter, producer, cinematographer, editor, and composer. Rodriguez has written, produced, directed, and edited a series of successful films including El Mariachi, Desperado, From Dusk Till Dawn, the Spy Kids franchise, Once Upon a Time in Mexico, Frank Miller’s Sin City, and many more. Robert recently launched Brass Knuckle Films, an investable action film slate: https://brassknucklefilms.com/ This episode is brought to you by: Cresset prestigious family office for CEOs, founders, and entrepreneurs: https://cressetcapital.com/tim (book a call today) AG1 all-in-one nutritional supplement: https://DrinkAG1.com/Tim (1-year supply of Vitamin D (and 5 free AG1 travel packs) with your first subscription purchase.) Wealthfront high-yield cash account: https://Wealthfront.com/Tim (Start earning 4.00% Annual Percentage Yield (APY) on your short-term cash until you’re ready to invest. And when new clients open an account today, you can get an extra fifty-dollar bonus with a deposit of five hundred dollars or more.) Terms & Conditions apply. APY as of 12/27/24 and is subject to change. Tim Ferriss receives cash compensation from Wealthfront Brokerage, LLC for advertising and holds a non-controlling equity interest in the corporate parent of Wealthfront Brokerage. See full disclosures here. Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 900 million downloads and been selected for “Best of Apple Podcasts” three years running. Sign up for "5-Bullet Friday" (Tim's free weekly email newsletter): https://go.tim.blog/5-bullet-friday-yt/ Follow the Tim Ferriss Podcast: https://tim.blog/podcast/ Visit the Tim Ferriss Blog: https://tim.blog/ Follow Tim Ferriss on Twitter: https://twitter.com/tferriss/ Follow Tim Ferriss on Instagram: https://www.instagram.com/timferriss/ Like Tim Ferriss on Facebook: https://www.facebook.com/TimFerriss/ 00:00 Start. 00:33 Recounting what’s happened in the 10 years since Robert’s last appearance on the show. 03:37 The freedom of limitations. 06:22 Fruit-bearing “failures.” 08:27 How Robert stumbled onto his own brand of counterintuitive parenting. 11:01 How fan investing for Brass Knuckle Films works. 16:12 How to effectively pitch a movie idea. 19:10 The time to start your art is now. Aim high. 23:55 The value of learning by doing. 34:35 The power of labels to elevate or diminish our ambitions. 39:02 Why lack of access is a myth. 40:20 No human doubts—when *not* knowing is half the battle. 45:42 Fear forward past the confines of the comfort zone. 50:17 Interactions with the enigmatic Rick Rubin. 52:10 Harnessing the creative spirit: action first, inspiration second. 58:17 Living is reliving: why Robert wants *you* to start journaling. 01:07:06 “Don’t just parent; partner.” 01:14:25 In defense of what some call nepotism. 01:20:08 Why the double R naming scheme in the Rodriguez household? 01:21:42 Tribe talk. 01:25:15 Robert’s favorite exercise-related life hack: the rock walk. 01:28:09 Parting thoughts.

Robert RodriguezguestTim Ferrisshost
Apr 2, 20251h 30mWatch on YouTube ↗

EVERY SPOKEN WORD

  1. 0:00 – 0:33

    Start.

    1. RR

      Well, I wanna make something, but I just don't have the time. It's like, there's no time.

    2. TF

      Yeah.

    3. RR

      If you're waiting for time to have, it's not gonna have. All the time's gone.

    4. TF

      [laughs]

    5. RR

      There's no time. But we can make time.

    6. TF

      Yeah.

    7. RR

      We can make time for anything that we put our mind to, so don't give me that shit. That's like taking a hatchet and chopping off your left leg before the race.

    8. TF

      Yeah.

    9. RR

      You literally did this to yourself.

    10. TF

      Yeah.

    11. RR

      You just hobbled yourself [laughs] for no reason-

    12. TF

      [laughs]

    13. RR

      ... with these beliefs, and it's all you. You're your own worst enemy. You're, like, the one in the audience in your way.

    14. TF

      Mm.

    15. RR

      The pers- the biggest obstacle in your life is you, always.

  2. 0:33 – 3:37

    Recounting what’s happened in the 10 years since Robert’s last appearance on the show.

    1. TF

      Dr. Rodriguez.

    2. RR

      [laughs]

    3. TF

      Here we are again.

    4. RR

      Yes.

    5. TF

      It has been almost 10 years.

    6. RR

      Can you believe it? 10 years.

    7. TF

      And [laughs] I can't believe it's been almost 10 years, number one. My decision to go bald early was helpful in making me look somewhat similar to the way I looked then.

    8. RR

      And I always wear a black shirt.

    9. TF

      And some people may not know also, when I first moved to Austin, which is coming up on eight years-

    10. RR

      Wow

    11. TF

      ... also nuts, I did not have any plates or silverware at my house.

    12. RR

      Yeah.

    13. TF

      And I invited you over for dinner, not even thinking of this, and you're s- [laughs] you were kind enough to bring over, I still have it, this red plate-

    14. RR

      [laughs] I still have my red plates

    15. TF

      ... [laughs] and a couple of your, like, dungeon forks and knives.

    16. RR

      Yeah.

    17. TF

      So thank you for that.

    18. RR

      Sure, absolutely.

    19. TF

      [laughs] And a lot has-

    20. RR

      Texas housewarming gift. Yeah.

    21. TF

      Yeah, a lot has happened in the last 10 years, and we've continued to hang out and talk, and you have a whole new bag of tricks. Our first conversation was a barn burner of an episode.

    22. RR

      Yeah.

    23. TF

      People were super excited by it. There's a lot of tactical advice. And you have explored a lot. You have found a lot. You've fine-tuned a lot in the last decade.

    24. RR

      You stumble upon new things.

    25. TF

      Yeah.

    26. RR

      You stumble upon them, literally, you know? So yeah, we adopt them, and I store them away so I can tell you about them.

    27. TF

      Look at this. All right.

    28. RR

      And I've stored 10 years' worth of stuff. [laughs]

    29. TF

      [laughs] So we opened the vault, and here we are. Let's just start with a very broad question. I mean, what are some of the things that come to mind that have happened since we last spoke?

    30. RR

      Well, what's wild is just, like, a month ago, I- we just put out an audiobook for the first time, for Rebel Without a Crew-

  3. 3:37 – 6:22

    The freedom of limitations.

    1. TF

      What do you hear most from that book from readers? Because one that pops up a lot from our episode-

    2. RR

      Mm-hmm

    3. TF

      ... because we talked about it a bit, and also stuck with me in the book was, and I'm sure you have a better way to phrase this, but basically making a list of assets, right? Not focusing on what you don't have.

    4. RR

      Yeah, focus on what you do have.

    5. TF

      Right. So if you got a turtle-

    6. RR

      It's applies to everything

    7. TF

      ... and you have a pit bull-

    8. RR

      Yeah

    9. TF

      ... and you got a friend who's a school bus driver, it's like, all right, we're gonna figure out how to work that into the script.

    10. RR

      Yeah. And it's all point of view, right?

    11. TF

      Yeah.

    12. RR

      It's like you can really concentrate on what you don't have in life.

    13. TF

      Mm.

    14. RR

      And that becomes your focus, and then that becomes your life.

    15. TF

      Mm-hmm.

    16. RR

      All the things you don't have and you never get.

    17. TF

      Yeah.

    18. RR

      But when you leverage what you do have, it's all about leveraging what you do have. It's also a thing I call freedom of limitations.

    19. TF

      Mm-hmm.

    20. RR

      Like, if we had to make a movie right now with this room, that's it, it's kind of very freeing. It's like, okay, this is all we have to work with? You can come up with a million ideas.

    21. TF

      Right.

    22. RR

      When you can do anything, remember, we were trying to make a short film.

    23. TF

      Oh, I know.

    24. RR

      When you, when you've got unlimited, it's, it's harder.

    25. TF

      I-

    26. RR

      It's not. It's not

    27. TF

      ... I have to say, that is one of my-

    28. RR

      We'll get into this

    29. TF

      ... great embarrassments.

    30. RR

      No, it's-

  4. 6:22 – 8:27

    Fruit-bearing “failures.”

    1. RR

      today.

    2. TF

      And in that example too, it makes me think of advice I got from a mentor of mine at one point, and he said, "Sometimes you need life to save you from what you want."

    3. RR

      Yes. Yes.

    4. TF

      Right? In that instance.

    5. RR

      That's what I, I really wanted that, and when something doesn't work out, we think we made a mistake. Like, that's one of my, you know, favorite stories. You know, the keys to your next success is in your failure because you followed your instinct. You gotta dig in deep and look.

    6. TF

      Mm-hmm.

    7. RR

      And I show you that I made a movie called Four Rooms.

    8. TF

      Mm-hmm.

    9. RR

      It bombed, but I took it on instinct-

    10. TF

      Yeah

    11. RR

      ... not s- 'cause I thought it would make money. If I, if I just be upset about it and be bummed about it, like, "Wow, I must have made a wrong choice," I haven't learned anything. But if I go sift through it, the ashes of that failure, I find-

    12. TF

      Yeah

    13. RR

      ... I got the idea for Spy Kids from that 'cause I saw Antonio and his Asian wife look like a cool international spy couple 'cause they're dressed in tuxedos. And I thought, "What if these two kids have to save the par-" There's five of those movies now.

    14. TF

      [laughs]

    15. RR

      And then also it's an anthology, and it didn't work, but I thought, "Instead of four stories, maybe three stories, one director, not multiple directors. I'm gonna try it again, even though anthologies never work." Why would I do that? 'Cause I just did it, and I saw what I could do better, and that was Sin City. Two of my biggest movies came directly from a movie that w- you would consider a failure. So you only know that by journaling-

    16. TF

      Yeah

    17. RR

      ... by keeping track of the things that you thought were a mistake, and you realize, oh, with time, that was the right instinct. But sometimes the only way across the river is to slip on the first two rocks. It's the only way to get there, and if you don't do it, you don't get there.

    18. TF

      Yeah, and w- I'm sure we'll talk about this more. When I talk to people and they say, "Yeah, I journal," right? I'm like, "You do, but you should see what Robert does."

    19. RR

      [laughs]

    20. TF

      And I'm sure we'll talk more about journaling because it makes me think of one of my friend's mothers, very sweet older lady. She was on a chairlift skiing.

    21. RR

      Mm-hmm.

    22. TF

      And she's still very active. She lives in Idaho, and she was chatting up the woman next to her on the ski lift, and she's like, "Oh, what do you do?" And the woman's like, "Oh, I'm a swimmer." And she goes, "Oh, me too. I'm a swimmer." And it was Dara Torres, the Olympian, right?

    23. RR

      Yeah.

    24. TF

      So it's kind of like [laughs] there's journaling and then there's capital J marquee lights journaling,

  5. 8:27 – 11:01

    How Robert stumbled onto his own brand of counterintuitive parenting.

    1. TF

      which we'll get to. But I wanna ask you first because I just experienced this, was it yesterday? I'm time traveling because there's a whole warp with South by Southwest going on.

    2. RR

      Yes.

    3. TF

      But I got to see you on stage with your daughter, Rhiannon.

    4. RR

      Yes.

    5. TF

      And I thought to myself, "Holy shit, she's really good," right? Like, I was gonna clap anyway-

    6. RR

      Yeah

    7. TF

      ... like no matter what obviously, but I thought to myself, "Wow, she's really good. I wonder how many performances she's done." And the answer was?

    8. RR

      I know. I waited till the end 'cause I didn't wanna tell anybody.

    9. TF

      Yeah.

    10. RR

      I wanna make sure it went right. She never, ever performed before on stage-

    11. TF

      [laughs] Yeah

    12. RR

      ... or to a crowd.

    13. TF

      Yeah.

    14. RR

      But, uh, we'll get to this thing later 'cause I want everybody to hear this. It's so inspiring, and I've stumbled upon it. It's counterintuitive parenting. The kids step up.

    15. TF

      Mm-hmm.

    16. RR

      But we'll get to that 'cause it's a big thing that we-

    17. TF

      Okay. Yeah, I want, I-

    18. RR

      But yeah, but the thing with it-

    19. TF

      Because it comes back to, like, parenting and also-

    20. RR

      Creating a space

    21. TF

      ... modeling and coaching, right?

    22. RR

      And create, yeah.

    23. TF

      How do you-

    24. RR

      And creating the space for them to flourish

    25. TF

      ... how do you imbue that creative-

    26. RR

      Right

    27. TF

      ... not just capability, but confidence into other people. So-

    28. RR

      Yeah. I stumbled upon it.

    29. TF

      Okay. So-

    30. RR

      I'll tell you where it started. It started on Spy Kids.

  6. 11:01 – 16:12

    How fan investing for Brass Knuckle Films works.

    1. RR

      something I told them."

    2. TF

      All right. All right.

    3. RR

      Yeah.

    4. TF

      So we're gonna get to that. Now, right next to Rhiannon, there was a huge, huge screen, and there were other things that were being launched/announced. So what else was happening?

    5. RR

      Oh, yeah. We had a... The reason we had a big party at my studio-

    6. TF

      Mm-hmm

    7. RR

      ... on the back lot of my studio, which still has the huge 90,000 square foot Alita set 'cause I'm resourceful enough to put it in a corner of my studio where I could keep it.

    8. TF

      [laughs]

    9. RR

      Since 2016, we built it with steel support beams, so we could have forever. It's the largest standing set in the country, if not the world.

    10. TF

      No kidding.

    11. RR

      Well, 'cause they mow them down after each movie 'cause the next movie's coming in.

    12. TF

      Yeah.

    13. RR

      But I put it in a corner of my big section of my studio so we could have it to film for Mexico, for other cities. You know-

    14. TF

      Mm-hmm

    15. RR

      ... we've used it on every movie since then. So we had our party back there to announce this new movie company-

    16. TF

      Mm-hmm

    17. RR

      ... that I'm doing because I realize I have so many resources there. You know, you've seen my studio.

    18. TF

      Yeah.

    19. RR

      I've got that huge set. I've got all the vehicles, every prop we've ever made, every costume, and usually that savings gets passed on to studios.

    20. TF

      Mm-hmm.

    21. RR

      But they just piss it away 'cause, you know, it's just like they got so much overhead. So I thought let's make a slate of action films. It's called Brass Knuckle Films.

    22. TF

      Mm-hmm.

    23. RR

      Just action 'cause action, there's an international appetite always.

    24. TF

      Yep.

    25. RR

      In fact, if you were to ask Netflix right now what they need, they would say, "Action, action, action. We don't have enough action." So let's make something that everyone needs and wants. A slate of four pictures, only that- Fans who are usually an afterthought, like right now people are showing their movies at South by Southwest to get the fans to get their friends to go spend money on their movies-

    26. TF

      Mm-hmm

    27. RR

      ... for the privilege of seeing the movies. What if they made money on those movies?

    28. TF

      Right.

    29. RR

      So you, for the cost of a badge, can invest into my Brass Knuckle Films for a slate of films.

    30. TF

      Mm-hmm.

  7. 16:12 – 19:10

    How to effectively pitch a movie idea.

    1. TF

      All right, sweet. So before we get there, I am so curious because you've written, and I'm sure you've read a lot of scripts.

    2. RR

      Mm-hmm.

    3. TF

      If you get 100, 200, 400, 500, who knows?

    4. RR

      Pitches.

    5. TF

      Okay, pitches.

    6. RR

      The pitch.

    7. TF

      Right. So you're not getting a script.

    8. RR

      No. In fact, if you've written a script-

    9. TF

      So what, what form does the pi- what form does the pitch-

    10. RR

      We'll, we'll give a format. It's, it's short. It's like it should be less than five minutes, so maybe a two or three pages at the most.

    11. TF

      Yeah.

    12. RR

      Maybe one to three pages.

    13. TF

      Okay, got it.

    14. RR

      Something to tell your story.

    15. TF

      Mm-hmm.

    16. RR

      And if you've already written, I've had a lot of people come and say, "I have an action script for you. Can I..." I say, "Well, come be an investor, and you can pitch it." I tell you, I've sold more pitches from scripts I'd already half written or written because I know more about the story. I really know it.

    17. TF

      Yeah, yeah.

    18. RR

      So when I go to pitch it, it's very easy for me to tell you the story. You've got a much better chance than someone who's just making a pitch.

    19. TF

      Yeah.

    20. RR

      But we'll give you a format. We'll teach you. I wanna train people how to do it-

    21. TF

      Yeah

    22. RR

      ... so that they know. So it's kind of a s- film school too.

    23. TF

      Can you give us just a teaser of some of the ingredients of a good short pitch?

    24. RR

      A good pitch is anything, if you, if we could sit here right now-

    25. TF

      Yeah

    26. RR

      ... and I could tell you a story about, you know, there's a guitar player who comes into town.

    27. TF

      Mm-hmm.

    28. RR

      Music is his life.

    29. TF

      Mm-hmm.

    30. RR

      And that's all he thinks about. All he wants to do is find a place for somebody, you know, to hire him.

  8. 19:10 – 23:55

    The time to start your art is now. Aim high.

    1. TF

      So you-

    2. RR

      So that's the idea

    3. TF

      ... you're very good at hooks.

    4. RR

      Mm-hmm.

    5. TF

      So before we started recording, when we were out on the sidewalk about to come into the building, you were like, "Yeah, there's this one line. There's this one line at the end that I figured out." What was the line?

    6. RR

      Oh, at the end, when they-

    7. TF

      Yeah [laughs]

    8. RR

      So when I told them all about this investment opportunity, at the end, I said, "So this is how you manifest," 'cause I had been talking about manifesting.

    9. TF

      Mm-hmm.

    10. RR

      'Cause they asked me the, the question, "Robert, you're very positive, but do you have any human doubts?"

    11. TF

      Yeah.

    12. RR

      And I said, "No," and I told them why, and it blew their... They were all clapping afterwards. So at the end I said, "Okay, one more thing on manifesting. This is how you do it. Next year, it's our goal to come back to South by Southwest with our first Brass Knuckle film."

    13. TF

      Mm-hmm.

    14. RR

      "Now, ask yourself this: If you have the opportunity to invest in being part of it and pitch an idea that might be that idea, wouldn't you rather be sitting up here with us than down there in the audience?"

    15. TF

      [laughs]

    16. RR

      That's how you manifest. And they all cheered. [laughs]

    17. TF

      Mic drop.

    18. RR

      Mic drop.

    19. TF

      Goodbye. [laughs]

    20. RR

      Yeah, it's true. You set a target. I, I was talking about my old trainer. I had an old trainer who'd be like, we'd be working out, and you can tell he was just making it up as he went. "200, 200 sit-up, 200, 200, uh, push-ups. 200 push-ups." And we'd just go, go, go, go.

    21. TF

      Yeah.

    22. RR

      You know, just, just picking a big number and then just hitting it.

    23. TF

      Yeah.

    24. RR

      That's kind of what you need to do, 'cause if you aim low, you'll hit low. But if you aim high, you might... It might go low, it might go there. And like Mariachi, when you read that book [laughs]

    25. TF

      Yeah.

    26. RR

      It went straight up.

    27. TF

      Yeah.

    28. RR

      I mean, it w- but if I hadn't taken the action-

    29. TF

      Yeah

    30. RR

      ... it would never have happened. So, so many people wait. That's the discussion we had-

  9. 23:55 – 34:35

    The value of learning by doing.

    1. TF

      So thinking of the audiobook that you just produced-

    2. RR

      Mm-hmm

    3. TF

      ... and the book, we have spoken over the years about you writing another book.

    4. RR

      Yes.

    5. TF

      So what, what happened?

    6. RR

      What happened to that one?

    7. TF

      What happened to that one?

    8. RR

      You told me right after we had our talk, you says, "Did you finish that book?" 'Cause I sounded like I was almost ready. The idea was called The Creative Life because-

    9. TF

      Yeah

    10. RR

      ... you know, I w- I gave a talk once about Pro Max or something About creativity. They introduced me and they said, "Robert Rodriguez, cinematographer, editor, composer, screenwriter." You know, they went through all my credits. Yeah. And I got up there and I said, "I feel dizzy just hearing all that stuff." And there's this book out, I always see it in the, in the bookstores at the airport, it's called The One Thing- Mm-hmm ... about doing one thing. Yeah. And I was thinking, "Well, that doesn't apply to me," 'cause I obviously- [laughs] Gary Keller ... but then I thought, "Well, there, there actually is one thing that I do." Yeah. When I think about it, it's not those jobs. Mm-hmm. I live a creative life. Mm. I apply creativity to everything I do, and that's why anything that touches creativity is open to me. Yeah. So I can paint, I can draw, I can do anything because 90% of any one of those jobs is, is actually the creative part. The technical part about any one of those, whether it's music, say, 90% creative. Some of the best musicians don't know how to read or write music, that's the technical part. Yeah. So I realized that that is, as I did all those jobs, that was a thing. So, so I want to write a book called The Creative Life, where every chapter's about raising your kids, painting, drawing, filmmaking. You're gonna see the same lesson over and over because it all applies. Deadlines. So that was the idea. Mm-hmm. And you asked what happened to it. It's like I'm going through this whole new chapter that's so massive, I would feel dumb to put out the book now 'cause I know this is gonna change all my thinking. And it was when I turned 50- Mm-hmm ... I thought, "I wonder if there's some other job I could have where I don't have to be doing as hard a work as filmmaking." Mm-hmm. But the knowledge I have, there must be some. I don't even know what jobs are out there. This is the first job I ever got, was making movies. I was so young. Yeah. So I literally bought Jobs for Dummies- [laughs] ... and was looking through it. No joke, 'cause it had these little icons. Just to see what's even out there. Yeah, what's in there? I was like, "I don't want that. I don't want that." It got to filmmaker, and that little icon is a guy with his arms up like this. I said, "This is the best job." You get to be creative with your friends, make stuff, and then just sit back and let the money roll in. [laughs] It says, "But 99% of film students don't get this job, so forget that dream." Oh, clearly I got the best job. [laughs] But I used to think, "Well, I guess I could keep making movies. I guess that's been good to me. I guess I could just keep making more." But then I had to work with my kids- Mm-hmm ... for that Red 11 project, remember? I do. Where it was one where we had to do another Mariachi, another $7,000 movie, but with digital cameras, and show people how it's done today. We were gonna make one, and I, and I made all the other filmmakers that were in our group for this TV show I was doing called Rebel Without a Crew. You can only bring one person, just like I had Carlos Gallardo, the main actor from El Mariachi. Only one person. You gotta do everything. He can be your sound man or he can be your cameraman, but you gotta do everything. You gotta edit it, you gotta shoot it, you gotta write it. Yeah. And you got two weeks. Like I had only two weeks to do Mariachi. Hmm. And I saw the filmmakers, just like that thing I was saying about the kids pushing them, I saw them having... They'd only done short films. None of them had done a feature. This is your first feature, and we're gonna document it. It's like a documentary camera's gonna be on you, like, or you know, reality TV. I saw them turn superhuman between the first week and the second week. Once they started shooting, they had no idea how they were gonna do it. They were like, "Oh my God, this is just so hard." By the second week, I go to ask them how it's going, they're already talking about their next three films. They, they... Like suddenly their idea- [laughs] ... of what impossible was went from that to that. Yeah. And so I did that as well. I wanted to do that, but with my kid, with Racer. I picked one kid, my son Racer, who hadn't been working with me in film at all for a while. I brought him to be my co-writer, my co-lighter, my sound guy, and I didn't show him how to use the sound equipment. I, I waited till we were about to start filming, then I was like, "Okay, this is how it works. Go." And because we're documenting it. I wanted to show people- Mm ... that even without any experience, you can go make a movie in two weeks with no money. And we did, and that thing ended up going to festivals, even getting over to Directors' Fortnight at Cannes. People were flying us and paying us to go speak about our master class on how we made that movie, and show clips from the making of. We're making money from this little no-money movie. [laughs] The only reason that we had to stop doing a tour, we went to Colombia, we went to Sweden, we went to Paris. Mm-hmm. We were doing really well. My kids were like, "Dad, you're right. This is really [laughs] this is really working." I was like, "Yeah, better than I thought." We only had to stop because we're shooting We Can Be Heroes. Mm-hmm. But the reason I'm talking about this label, what blew my mind about it is my kids, I thought they were gonna- Labels you apply to yourself. Yeah. Yeah. Label to yourself, and to just a label like a company. Yeah. A fake company within your realm, like Brass Knuckle. Yeah. I would call that a label. I still do other things, but that has a very specific target, and I'm getting all kinds of ideas just popping in my head because I started that. Mm-hmm. It's just this phenomenon, like ideas I never would've thought of before, 'cause now it's got a place to go. Yeah. Just like with yourself, there's a label. I'll tell you about how I came about that with yourself that really transformed. But my kids, I thought, "They're gonna resent me again, I'm afraid. They might resent me for having to do this $7,000 movie for two weeks and see how much hard work it is." [laughs] 'Cause they had other, they had their own interests. Mm-hmm. They weren't wanting to make movies. But I said, "I need him to be in it, 'cause he'll be a good example." And I made my other son act in it because he made those knives. I was inspired to make one of the characters- Yeah, one of the circar knives ... a knife guy. Yeah, [laughs] in your k- in your kitchen. And I asked him to do the score, too, with me. Yeah. Write the score. And I thought, "They have their own interests. They're gonna work on this one day and hate it. I'm prepared for that." Instead, they came at the end of the day all excited, their eyes all bugging out of their head, and they were like, "Dad, the actor didn't show up. The script didn't match the location at all. And when we asked you in the morning what were we gonna do, you said, 'I don't know. We'll figure it out.'" And we thought- Flat tire ... "This finally, finally the, the, the movie that stumped my dad." Yeah. "But then by the end, we figured it out." They were all excited. I went, "Oh, they don't realize that's the creative process. That's every day on a movie." Yeah. But it's also every day in life. Yeah. It's the same. And I realized on the making of that movie, so little of what I was teaching them was filmmaking. Mm-hmm. It was all life lessons. How to take on this impossible challenge. Two-man crew making a feature- And then seeing it, I didn't know we were gonna go to Cannes. I didn't, I, I actually didn't predict any of that. I just wanted to finish for the project. But you get blessed because of that.

    11. TF

      Hmm.

    12. RR

      And the label we created is 'cause my son had come to me and said, "I wanted to draw comics, but I'm not, I wasn't born in the golden age of comics, but I am born in the golden age of technology." So I'm thinking maybe instead of doing storytelling through comics, give up the drawing thing and do it like with VR. Said, "Let's start a VR company. Let's start a company. I'll show you how this works." All these VR companies need people to buy their helmets. They need product. If I call them up and say I'm, I have a VR company, they'll give us money to go make them a short film.

    13. TF

      Mm-hmm.

    14. RR

      Sure enough, I just said, "Here, your names, we all have double R names, all the kids. Let's start a company called Double R." It's the label we made.

    15. TF

      Mm-hmm.

    16. RR

      So now we're gonna make T-shirts, we're gonna make notepads, and they loved them. They were looking at me go, "'Cause now any project any of you have, if Rhiannon has an album she wants to do or Rebel wants to put out a knife thing, we can do it through Double R."

    17. TF

      Mm-hmm.

    18. RR

      It's our company. Now, when you have a company, you have a label.

    19. TF

      Mm-hmm.

    20. RR

      It's now manifested. Now you gotta do stuff to fill, you have to do stuff to put into it, right?

    21. TF

      Yeah.

    22. RR

      You get all these ideas. Michelle Rodriguez and Norman Reedus are in this movie called The Limit. Remember that one?

    23. TF

      I do, yeah.

    24. RR

      They made us a logo, Double R logo, big logo. It went in front of our $7,000 movie also.

    25. TF

      Mm-hmm.

    26. RR

      It went around the world. That same year, three projects in one year, I went to Netflix to ask what, if they needed any movies, and they said, "We need family, Spy Kids type thing. Can you come up with something?"

    27. TF

      Mm-hmm.

    28. RR

      Kinda came up with it in the room. People are always ripping off Spy Kids. I should just rip off myself. Little kids have to save their parents, only what if they're superheroes and their parents are superheroes that get captured like the Avengers get captured? Little kids with superpowers, they don't know how to use them yet, and the little girl who has no powers has to wrangle them together to work together-

    29. TF

      Mm-hmm

    30. RR

      ... to go save the day. Simple pitch, right?

  10. 34:35 – 39:02

    The power of labels to elevate or diminish our ambitions.

    1. RR

      up.

    2. TF

      Can you say more about labels?

    3. RR

      So label, I'm gonna give you my favorite label example.

    4. TF

      Mm-hmm.

    5. RR

      And it's a thing I've realized now when I did the audiobook that I already knew and had forgot. People would come up to me sometimes and tell me some quote from my book, and I would be like, "That was from my book?" [laughs] I was smart back then. What happened? [laughs]

    6. TF

      [laughs]

    7. RR

      But there was something I said in the book saying, "Stop aspiring."

    8. TF

      Huh.

    9. RR

      Stop saying you're an aspiring filmmaker. People come up to you, "I'm aspiring filmmaker." Uh, the words we use are really strong. You're always gonna be aspiring. You're never gonna get there if you call yourself somebody who's on the journey.

    10. TF

      Yeah.

    11. RR

      Say you're a filmmaker. Make a card. I said, "Make a business card that says, 'I did director, cinematographer, editor.'" Then what do you have to do? Just like the label, you have to conform to your identity. You have to go do that stuff now.

    12. TF

      Mm-hmm.

    13. RR

      And suddenly I have movies out. You go make movies 'cause that's what a filmmaker does. What does an aspiring filmmaker do? Aspire.

    14. TF

      Aspires.

    15. RR

      Yeah, you aspire.

    16. TF

      [laughs]

    17. RR

      I knew that back then, but I'd forgotten it, and the reason I remember it is you always remarked, "Hey, Robert, you're always in good shape." Did I ever tell you I, I hate sports. I hate working out. Did I ever tell you that?

    18. TF

      I'm not sure you told me.

    19. RR

      All through high school, they would want me to be on the team. Small school, I was so tall. "Please, come be on our team." I was like, "I don't even know-"

    20. TF

      Which, which sport? Football?

    21. RR

      Any of them.

    22. TF

      Basketball?

    23. RR

      Basketball, football. "We need players, and you're so big. Come be on the..." I was like, "I don't even know how these games are played. I've never followed sports. I'm a filmmaker. I'm an artist. I'm a musician." I, you should, and there's a line in The Faculty Elijah Wood says. That's my line I used to tell people. "I don't think you should run unless you're being chased."

    24. TF

      [laughs]

    25. RR

      I just did not love exercise at all. But then later when I was making movies, my back kept going out 'cause I was doing steady cam, because I was sitting drawing for long hours. My back every year would go out really bad-

    26. TF

      Yeah

    27. RR

      ... where I needed like a walker and, uh, cortisone shots, you know, cortisone shots in my back. I remember Ricardo Montalbán in his wheelchair at 84, and I had a walker in Spy Kids 2 with my back, and he goes, "Robert, I'm 84. What's your excuse?"

    28. TF

      [laughs]

    29. RR

      "You have, you have to work out." I was like, "I know, I know, but I don't know how. I hate sports. I hate working out." The next year I worked with Stallone-

    30. TF

      Yeah

  11. 39:02 – 40:20

    Why lack of access is a myth.

    1. TF

      Besides the aspiring, which you mentioned, where people are handicapping themselves-

    2. RR

      Yeah

    3. TF

      ... by labeling, using that term, within, say, filmmaking, are there are other ways that you see people handicap themselves just in terms of how they view themselves or their situation or what they have or don't have? Are there, are there any other common-

    4. RR

      Well, common ones-

    5. TF

      ... patterns that, that come up?

    6. RR

      Common ones, I don't know. They just kinda seem to... Anything that kinda takes you out of the game early by, by a belief-

    7. TF

      Mm-hmm

    8. RR

      ... you have.

    9. TF

      Yeah.

    10. RR

      Like, "Oh, well, I don't, I don't have access," or which everyone has access to. You have a phone. You can make a- actually a story on a phone, or you can write or... I just say whenever I hear anyone use some kind of negative connotation-

    11. TF

      Yeah

    12. RR

      ... to something like-

    13. TF

      Mm-hmm

    14. RR

      ... "Well, I wanna make something, but I just don't have the time," it's like there's no time.

    15. TF

      Yeah.

    16. RR

      If you're waiting for time to have, it's not gonna happen. All the time's gone. There's no time. But we can make time.

    17. TF

      Yeah.

    18. RR

      We can make time for anything that we put our mind to, so don't give me that shit. That's like taking a hatchet and chopping off your left leg before the race.

    19. TF

      Yeah.

    20. RR

      You literally did this to yourself.

    21. TF

      Yeah.

    22. RR

      You just hobbled yourself [laughs] for no reason-

    23. TF

      [laughs]

    24. RR

      ... with these beliefs, and it's all you. You're your own worst enemy. You're like the one in the audience in your way.

    25. TF

      Mm.

    26. RR

      The pers- the biggest obstacle in your life is you, always.

  12. 40:20 – 45:42

    No human doubts—when *not* knowing is half the battle.

    1. RR

      And today, the, I asked you this question outside 'cause I was curious what your answer was, but one of the questions that came up was, "So Robert, you're real positive. Do you have any human doubts?"

    2. TF

      I wanted to come back to that, yeah, and your answer was no.

    3. RR

      Yeah. We'll come back to it. I just didn't wanna forget. It seemed like I could work it in here.

    4. TF

      Yeah, yeah. No, no, get after it, because I'm sure p- a lot of people are like, "What? No doubts?"

    5. RR

      Yeah.

    6. TF

      Okay. So walk us through that.

    7. RR

      So they said, "Robert, you're real positive. Do you have any human doubts?"

    8. TF

      Yeah.

    9. RR

      And I said, "Just give me a chance to think," 'cause I had never heard it that way, human doubts. But-

    10. TF

      [laughs]

    11. RR

      ... I said, "What do you all think?" And then I see people going like, "Yes, yes, yes, yes, yes, yes, yes." 'Cause that's the, that's the real answer you would probably give.

    12. TF

      Yeah.

    13. RR

      But I like to do counterintuitive for everything. So I went, "Nope." Why? 'Cause that's a manifestation, isn't it?

    14. TF

      Yeah.

    15. RR

      I have no human doubts because I know the process too. You can't wait to be ready. You have to have the confidence to know that if you... You know, they say knowing is half the battle.

    16. TF

      Mm-hmm.

    17. RR

      What's the other half? Not knowing. I think that's more important, 'cause that's where the magic is. You don't know what the other half is.

    18. TF

      [laughs] Not knowing is half the battle.

    19. RR

      You're gonna figure... That's, yeah, not knowing is the major part of the battle.

    20. TF

      [laughs]

    21. RR

      I got there to the set. I didn't know I was gonna do any of it, but as soon as I saw how limited the options were, suddenly it became very clear there was only one way to do it. And if you have that confidence going into each day, you shouldn't have any doubt.

    22. TF

      Mm.

    23. RR

      You shouldn't have any fear of failure. My biggest successes came from my failures, so why would I fear that? What doubts? I couldn't think of any. Can you think of a doubt I should have? Like, give me an example of one I doubt.

    24. TF

      [laughs]

    25. RR

      You think... Or even you. What doubts would you have?

    26. TF

      I think I need to basically take the last four minutes and just listen to it every morning. I just need to replay that every morning.

    27. RR

      [laughs]

    28. TF

      I think it's a good reminder.

    29. RR

      Okay, but what doubts do you, do you have?

    30. TF

      Well, I, well, I'll tell you, I mean, and this is, you know, hopefully-

  13. 45:42 – 50:17

    Fear forward past the confines of the comfort zone.

    1. TF

      it was better than I could've planned.

    2. RR

      So you can have a doubt, but you're not gonna live and breathe by that. You're gonna push past it really quickly.

    3. TF

      Yeah.

    4. RR

      Because you should have fear. You should have some fear going into something.

    5. TF

      Yeah.

    6. RR

      I call it fear forward.

    7. TF

      Fear forward.

    8. RR

      Yeah, fear forward.

    9. TF

      Yeah, I like that.

    10. RR

      Like, have the fear-

    11. TF

      Yeah

    12. RR

      ... but don't let it cripple you. Just go forward knowing you're doing something that's outside of your comfort zone and you're gonna reap great benefits.

    13. TF

      Yeah.

    14. RR

      You might slip on the first two rocks. It might be four rooms.

    15. TF

      Should be one of them.

    16. RR

      But if you don't look at it with a negative point of view, you turn it into Spy Kids and Sin City.

    17. TF

      I think that's an RR merch T-shirt opportunity.

    18. RR

      Yeah, that's another T-shirt. I told somebody that years ago and they went, "Fear forward, I like this."

    19. TF

      [laughs]

    20. RR

      I said, "I guess that's kind of catchy." But I tell you, I got to tell my kids this after we did this project together.

    21. TF

      Mm-hmm.

    22. RR

      I said, "Now you really know how it works." 'Cause like, you know, my, my son Racer said he was helping me with, with the film, right?

    23. TF

      Yeah.

    24. RR

      By the end of the two weeks, they interviewed him about it. He's waxing philosophical about the creative process like he's been doing it for a decade.

    25. TF

      Yeah.

    26. RR

      He said, "I never knew how my dad did El Mariachi. I mean, every day was, everything was just falling apart, but we'd figure it out. Every day was figure it out. But I never knew how he did that movie for no money, but now I do, 'cause we just did it."

    27. TF

      Yeah.

    28. RR

      He didn't know either.

    29. TF

      Yeah.

    30. RR

      He just started. Most people never start. He figured it out day by day.

  14. 50:17 – 52:10

    Interactions with the enigmatic Rick Rubin.

    1. RR

      That's so funny.

    2. TF

      So Rick Rubin, his very first podcast, as far as I'm aware, was on this podcast, The Tim Ferriss Show-

    3. RR

      All right

    4. TF

      ... ages ago.

    5. RR

      Mm-hmm.

    6. TF

      It was in his sauna. He actually-

    7. RR

      [laughs]

    8. TF

      ... he actually didn't think I was gonna say yes because he had a barrel sauna at what was Shangri-La in Malibu. It ended up burning down. Sadly, this is quite a few years ago now, but he said, "Okay, okay. We'll do the podcast." At that time, he basically did next to no media, and he said, "We'll do the podcast, but it has to be in the sauna, and we're gonna do the sauna and then cold plunge and then sauna." I was like, all right.

    9. RR

      Just sweating it out in there? [laughs]

    10. TF

      So we did it in the sauna. Now, the one thing we neglected to consider was not the temperature of the recorder, because I could put that on the floor and it was fine.

    11. RR

      It's the mic.

    12. TF

      It was the mics.

    13. RR

      Yeah.

    14. TF

      So we had to wrap those in towels as we-

    15. RR

      [laughs]

    16. TF

      ... as we did the interview. But you got to meet Rick a handful of years ago.

    17. RR

      Yeah, 2018.

    18. TF

      What was that like? I don't wanna even speculate. I mean, I have my own guesses as to like how you guys might mesh or interact, but what was that like?

    19. RR

      Oh, it was wonderful. He showed up at my house.

    20. TF

      Okay. [laughs]

    21. RR

      You know, he was in town producing a band, and I heard he wanted to meet me, so I said, "Yeah, you can just come to the house." So he shows up at my house, so I figured, oh, he, he's probably heard some of my podcast stuff, very similar to, you know, his, his creativity. We all approach it differently, and we all have our own theories. Like, so he shows up and he goes, "I don't know who you are or what you do or anything about you, but I had a feeling I was supposed to come meet you."

    22. TF

      [laughs]

    23. RR

      So I said, "You came to the right place."

    24. TF

      [laughs]

    25. RR

      "I'm gonna show you my house. You know, you've seen my crazy house."

    26. TF

      Yeah.

    27. RR

      "I'm gonna talk about my house. I'm gonna talk about how I drew it first, envisioned it, built it. By the time I finish telling you about my house, you'll know who I am."

    28. TF

      Mm-hmm.

    29. RR

      So I go out and I give him the whole tour and, and he's like, "Okay, okay. Yeah. That's just like my house." It might've been the one in Malibu.

    30. TF

      Yeah.

  15. 52:10 – 58:17

    Harnessing the creative spirit: action first, inspiration second.

    1. RR

      we go outside to where my waterfall is and my pool, and we sit, and he puts his feet up, and we just start talking. I just start... He just wants to hear about it, so I just start telling him what we're talking about.

    2. TF

      Yeah.

    3. RR

      All this creativity, my whole spiel on it, and he's like, "Yeah, yeah, yeah." We're going on and going on and going on and going on. I'm doing most of the talking, and then as we're leaving, he says, "I wanna give you my book. I'm about to put out a book."

    4. TF

      Uh-huh.

    5. RR

      His book wasn't out yet. So he ran to the car and came back out, and it was just like a galley version of the book.

    6. TF

      Yeah.

    7. RR

      I said, "What is this?" And he goes, "Actually, so pretty much everything we were just talking about is in there."

    8. TF

      [laughs]

    9. RR

      And I was like, "Really? Okay, I wanna give you my book." So I gave him my book. So the picture I have, I'll show you, is him with my book in front of my house.

    10. TF

      Oh, that's wonderful.

    11. RR

      And then he left, and then when he left, I'm reading, I'm like, oh my God. I read the book. It's so similar-

    12. TF

      Yeah, it is

    13. RR

      ... but different-

    14. TF

      Yeah

    15. RR

      ... to things that I... 'Cause we all come at it from a different-

    16. TF

      Yeah

    17. RR

      ... area, but his solutions were similar but different because it's from a different world than mine.

    18. TF

      Mm-hmm.

    19. RR

      Same questions, same kind of things. It's that hive brain. I don't know. And you said this before. You said, because you're a creative, I know other creatives like this, you have one foot in the magic realm.

    20. TF

      Yeah, yeah.

    21. RR

      And it, it's like when your foot's in there, you pick up the signal from the others.

    22. TF

      Yeah. Yeah, yeah.

    23. RR

      You all kind of get ideas from each other before you even met. It's why he knew to show up, and I've had people just show up knowing, drawn there-

    24. TF

      Yeah

    25. RR

      ... knowing they're supposed to be there, not knowing why. It's this kind of magical-

    26. TF

      Yeah

    27. RR

      ... thing that when you get into the creativity world, you really are tapping into the universe in a way-

    28. TF

      Yeah

    29. RR

      ... to get your ideas 'cause your, your brain's not smart enough. I'm not smart enough to come up with these ideas. They're out there, and everyone in every discipline has a different line for that. Like Keith Richards says, "I don't come up with these riffs. They're all floating around. I was just the first one to pull it down and use it."

    30. TF

      [laughs]

  16. 58:17 – 1:07:06

    Living is reliving: why Robert wants *you* to start journaling.

    1. TF

      Yeah. What does your journaling look like these days? Or what insights have you had?

    2. RR

      Wow, I'm gonna, I hope I can inspire everybody to journal.

    3. TF

      Yeah.

    4. RR

      It's really weird. I go do a talk and I say, "How many people keep a diary or journal?" It could be like a group of 400 people. I'll see two hands.

    5. TF

      Yeah.

    6. RR

      Three hands. I'm like, oh, my God, if I can leave you with any impression. My big thing now, I tell people, "This is my theory. Living is reliving."

    7. TF

      Mm-hmm.

    8. RR

      Living is reliving.

    9. TF

      Mm-hmm.

    10. RR

      Because, you know, you go to like a concert and people have their video cameras up, and everybody says, "Put it away. Live in the moment."

    11. TF

      Yeah.

    12. RR

      Counterintuitive. I say, "The moment fleets."

    13. TF

      Yeah.

    14. RR

      You're not gonna even remember it tomorrow. Do you even remember who was standing next to you [laughs] yesterday? You know, like-

    15. TF

      Yeah

    16. RR

      ... from day to day, shit just goes by. 'Cause we see life at 96 frames per second-

    17. TF

      Mm-hmm

    18. RR

      ... 20K resolution, surround sound. Like right now I'm looking at you, but I can see there's a glass here. I can see in the peripheral there's someone over here operating this thing.

    19. TF

      Mm-hmm.

    20. RR

      A year from now, five, and then 10-

    21. TF

      Yeah

    22. RR

      ... all our three-pound meat computer can process-

    23. TF

      [laughs]

    24. RR

      ... it might have a file photo of you in a T-shirt and me in a T-shirt, 'cause we kinda remember each other that way.

    25. TF

      Yeah.

    26. RR

      But the metadata will be some kinda narrative that we spoke and had a good time.

    27. TF

      Yep.

    28. RR

      That's it. That's all you're gonna have.

    29. TF

      That's it.

    30. RR

      And when you journal, I'm shocked going back, 'cause I, I was trying to figure out when I had done my guitar, when I'd bought certain guitars. I couldn't remember. I knew some were gifted, but I couldn't remember.

  17. 1:07:06 – 1:14:25

    “Don’t just parent; partner.”

    1. TF

      Do you have any other parenting hacks?

    2. RR

      The biggest life hacks is just working with your kids. Like I said, I stumbled upon it, but then when they... But when I saw Racer being so excited about what he learned about the creative process, and then I realized everything I was teaching them was life lessons-

    3. TF

      Mm-hmm

    4. RR

      ... I went from fearing that they were gonna resent me-

    5. TF

      Mm-hmm

    6. RR

      ... to realizing I'm gonna make all of them work on a film with me. That's just gonna be, this is what you gotta do.

    7. TF

      Part of the deal.

    8. RR

      It's part of the deal. Not so that you can become a filmmaker, because you're gonna learn more about life.

    9. TF

      Yeah.

    10. RR

      These are life lessons.

    11. TF

      Yeah.

    12. RR

      And it's the best way to do it. It's project-based- It's challenging. So my son, when we did We Can Be Heroes- Mm ... I thought, "Okay, he's done a few scores for me." 'Cause he, he'd been playing piano since he was four. They all play piano just to... and it was just to connect right to left side of the brain. Yeah. That's all we gave them that for. But he was our best piano player, and he... at the end, he did his last recital after high school was finished, and he was already doing knives, Japanese knives making, and he won Forged in Fire. Oh, my God, did I tell you he won Forged in Fire? No. My son got on, when he was 18, got on Forged in Fire- It was a TV show ... and won- Yeah ... that TV show, outdoing all these other blacksmiths. He... 'cause he'd been teaching himself Japanese knife making. [laughs] And I asked him, "How did you win? You won $10,000. How did you... What was your mindset? You were using tools you'd never even used before." Mm-hmm. "They were just throwing stuff at you and problem-solving, creative problem-solving." And he gives me this samurai answer that I, that I love. He said, "I convinced myself that I'd already won. Somehow I won. And so when I'd come up against a challenge, instead of thinking what I had to do to get past the challenge, I just needed to remember what I did to get there." [laughs] I was just like, "Whoa." [laughs] Some Mus- Musashi samurai stuff. So amazing. I was like, "Wow." Yeah. I was like, "Wow." [laughs] But again, you'll come up with innovations when you're thrown into the fire. Yeah. And so he was doing so good with the music. He composed a couple of scores for me, but they were just all synth-based- Mm ... for Red Eleven, for that sh- for that short film that was a VR film. We Can Be Heroes, though, that's my bag. I do orchestral stuff. We'll do the score for that together. That way I can teach him orchestral scoring- Mm ... 'cause that'll be the next stage. He writes the first piece, not even a picture. He saw what picture I was editing. He went and wrote it to me. It's like John Williams. It was huge. It was massive. And I was like, "Okay, yeah, sure. Let me check it out. I'll try it to picture." I didn't want him to see me try it to picture. I put it to picture. It matched. I doubled it, tripled it. It, it fit this whole five-minute sequence. I called him up 10 minutes later, "Come back up here [laughs] and watch. It hits everything perfectly. If you could do more of this there, more of that there." He was stunned. Huh. I said, "Good news and bad news. Good news is it's awesome. Bad news is I can't help you at all." [laughs] "I don't know how you did this. Where did you learn music theory? They don't teach you that in piano," 'cause I never learned theory, and I was always proud of that. Yeah. That's the 10% I thought you didn't need to know. Now I learned different. And you know how he can manipulate music because he knows theory. He goes, "Oh, I learned it on YouTube." [laughs] I was like, "Well, I'll tell you what. You're gonna have to write the whole score, but I'll help you. I'll be your assistant. I'll edit it." [laughs] "You, you won't have... I'll show you how you can repeat themes." And he sat there, and he did it, and he was just... I could just see he was just under the gauntlet. I said, "Dude, this is the only way to learn. Throw you in the deep end. If you get a lung full of water, we'll fish you out." [laughs] And his eyes were like this big. Yeah. But years later, he came back to me and said, "I'm so thankful you did that. My whole life changed because you put... I, I didn't know I could do it." Yeah. "But I had no choice." He knew I could not help him. Yeah. I wasn't doing it as some kind of weird teaching exercise. I had no... I said, "Let, let me see your charts. The thing you have going on in the baseline only, I would do a whole score with that. How'd you come up with all this other... I, I can't help you." Yeah. And I remember the conductor said, you know, we recorded in Vienna, stopped mid- I think you sent me a video ... of him conducting? Yes. I, he... I said, "Go learn on YouTube real quick how to conduct, 'cause I want you to conduct one of them, 'cause I want video of you with a James Bond orchestra- [laughs] ... conducting your own piece," 'cause I never got to do that. Yeah. And it's, you're so proud when your kids can take on a challe- and you see it just transforms their life. But he, the Vienna g- you know, conductor stopped the score and said, "This is a magnificent score. I can't believe you're 20." He was 20 at the time. [laughs] But again, you, you throw your kids in the deep end. I tell this to all the parents I can because it's counterintuitive, and a lot of parents would say, "I don't wanna push." But I tell you, if you, if you have the opportunity to work with your kids, do it- Mm ... because it enriches your life- Mm ... because you are mentoring them. They're mentoring you because they're, they're figuring out shit like that- Mm-hmm ... that you never would've thought of. You're doing a project-based thing together that's impossible, that you're all gonna overcome together. You know, how many parents do you know, like, try to give their kids advice on, on their job, and the kid's just like, "Dad, you don't f- you don't know. You're not in my shoes." You don't get it. You're in their shoes. Yeah. You're all trying to figure it out together. Mm-hmm. So you're actually useful. You're not just some Geppetto who's worried about their kid all the time. [laughs] I always say, "Don't just parent; partner." Mm. 'Cause after a certain age, as soon as they're teenagers, they replace you with their peers because you become useless to them. Yeah. If you want a relationship to last a long time, partner. Don't parent anymore. They, they're u- they don't need a parent anymore. They need a partner. They need a mentor. They need an Obi-Wan- Yeah ... 'cause that's what they look for in their life, mentors. Be their mentor, 'cause then their confidence grows when they're mentoring you back- Yeah ... and they're seeing that their confidence soars, and it's family time. Yeah. You're checking all the boxes. I don't even do anything anymore. I don't take any job, any assignment unless it's gonna involve my children- Mm-hmm ... because life is so good that way. You're checking all the boxes. You're preparing them for life. You're learning from them. They're learning from you. Mm-hmm. And it's family time. I was telling this to Stallone. Mm-hmm. I was having dinner with Stallone and his wife. It was pre-COVID, right after COVID, something. I'd just done We Can Be Heroes, this movie- Mm ... the biggest movie on Netflix, and I was telling him my son did the score. I wrote it with my kids and all this, and Jennifer was like, her eyes were just wide, like, "Whoa." She hits Stallone, and she goes, "You don't work with your daughters. You don't work with your daughters." And St- Stallone was like, "Ooh, ooh." [laughs] I was like, "Well, man, I don't wanna get anybody in trouble here." [laughs] You know, maybe I should reel it back a little bit. But sure enough, next year his daughters have a podcast. He would show up every once in a while to help, you know, boost some ratings and stuff. Mm. Now they have a TV show- Yeah ... The Family Stallone. [laughs] All of them together, working together. They living that dream. Mm. And they're just so happy. So I tell people, 'cause people can un-hear it when they hear it. They just need to know someone did it and that it worked- Mm ... to know, oh, I have a way to try that with my kids. Mm. 'Cause I didn't know my kids would've wanted to work with me. You know what happened was my teacher, my kids' teacher told me, "You know, your son Racer," when he was, like, 15, "he loves knights. We're studying knights, and we're talking about squires." And I asked, "Well, who would you want to apprentice under?" And he said, "My dad." Oh. I was like, "Really?" He's never told me that. Did he say that?" She goes, "Yeah, he said it at your desk." Like, wow.

    13. TF

      How'd that feel to hear?

    14. RR

      It was wild. See, kids have egos too.

    15. TF

      Yeah.

    16. RR

      They don't wanna go and just tell you that. They won't... They might tell someone else, but they're not gonna tell you. So don't assume. Don't assume they don't wanna be part of your life-

    17. TF

      Hmm

    18. RR

      ... or be part of your work.

  18. 1:14:25 – 1:20:08

    In defense of what some call nepotism.

    1. RR

      So I've been working with my kids since they were very young. I didn't know it would keep going for 20 years, you know?

    2. TF

      Mm-hmm.

    3. RR

      And now it's just become the thing that we do, and they endlessly inspire me because they, they just have that confidence built in. But we're, we're building a go-kart together. I know some parents would dismiss it as an opportunity like that and call it entitlement, but wow, you're so wrong. So wrong, let me set you straight. [laughs]

    4. TF

      [laughs]

    5. RR

      Because this would be, you know, a curse on your life if you don't at least know this. I would say, and I'm curious if you agree or not-

    6. TF

      Yeah

    7. RR

      ... or if you have your own position on it. I would say that if you have an opportunity to work with your children, if you, if you're in that position, 'cause I know maybe not all jobs adapt to that, but take it.

    8. TF

      Mm-hmm.

    9. RR

      It's a tremendous gift to everyone involved and beyond. Because if you refuse to do so, 'cause you're afraid other people will call it nepotism, you are missing out the most important opportunity of your collective lives. Because, look, what happens as parents when we pass away? Don't we just give everything that we'd created to our children?

    10. TF

      Hmm.

    11. RR

      Is that not entitlement? They had no part in building. There was an opportunity to build this with them so that when they inherit it, they could go, "I made this with my dad." [laughs] Right?

    12. TF

      Yeah. Yeah.

    13. RR

      Right? So it's like, "Oh, thanks, Dad, for all this shit that I had no part of-

    14. TF

      Yeah

    15. RR

      ... that you went and made without me being involved at all." Getting that chance to have that mentorship go both ways-

    16. TF

      Yeah

    17. RR

      ... to build something together, to have that family time together because you were afraid someone would call you out-

    18. TF

      Yeah

    19. RR

      ... for nepotism.

    20. TF

      Yeah.

    21. RR

      Thanks.

    22. TF

      Mm-hmm.

    23. RR

      You know, I'm having a ball, and it's inspiring everyone who's a parent-

    24. TF

      Yeah

    25. RR

      ... to go partner instead of parent their child-

    26. TF

      Mm-hmm

    27. RR

      ... and have a relationship that lasts your whole life.

    28. TF

      I mean, what strikes me about it also, I mean, there's [laughs] you know, tr- trust fund kids or trustafarians have a, have a new term. Well, it's, it's not exactly the same, but it gets used similarly. Nepo babies, right?

    29. RR

      Mm-hmm.

    30. TF

      But the connotation of that word I don't think applies to you at all because at least, and this is not the Merriam-Webster definition, but when I think of nepotism, there's a sort of unearned giving-

  19. 1:20:08 – 1:21:42

    Why the double R naming scheme in the Rodriguez household?

    1. TF

      Is there anything to the story of the double R's besides The fact that you have the double R's, is there more to it?

    2. RR

      Yeah, double R's was just, I'm from a family of 10 kids.

    3. TF

      Mm-hmm.

    4. RR

      My mom's name is Rebecca, and my sister's name is Rebecca. My- we're the only double R's, my mom, my sister, and me.

    5. TF

      Mm-hmm.

    6. RR

      And I always just loved the alliteration of that. You know, like, the double R's, it was really powerful. R, R, Rebecca Rodriguez. You know, Robert Rodriguez. So once you name the first kid with an R name, well, then the second one, and then the third one, and four. And I gave them regular middle names. They didn't have to be... You know, so, like, there's Rocket Valentin Rodriguez Avellan. He can be Valentin Avellan, or he can be Rocket Rodriguez-

    7. TF

      Yeah

    8. RR

      ... or Racer Rodriguez or Maximiliano Avellan. They can, if they wanna go into politics and not be pro wrestlers, they can change their name.

    9. TF

      [laughs]

    10. RR

      You know? But I didn't know they were gonna keep those names past child. I thought it was just fun kid names.

    11. TF

      Yeah, yeah.

    12. RR

      Everybody has five names. One is Rogue Joaquin Cecilio Rodriguez. Everyone has five names.

    13. TF

      Yeah. [laughs]

    14. RR

      So he can pick his identity.

    15. TF

      [laughs]

    16. RR

      I wanted him to just use it as a little-

    17. TF

      Every time he has to fill out a government form-

    18. RR

      Yeah, it's like-

    19. TF

      ... he's like, "Ah, God damn it." [laughs]

    20. RR

      I'm not gonna use that. But they didn't wanna get rid of their first names. They loved their first names.

    21. TF

      Yeah.

    22. RR

      So I thought, "If everyone's keeping their first name, let's own it. Double R's kind of a cool logo."

    23. TF

      Mm-hmm.

    24. RR

      What's fun was that it just looks cool, double R. It means all of us.

    25. TF

      Yeah.

    26. RR

      And it makes us like a tribe, and it makes us all... And it gave them a lot of pride. I was surprised how much pride they had in it, and they all started coming up with ideas. Rick Rubin comes over, and he saw them holding a picture up.

    27. TF

      Also RR.

    28. RR

      And he goes, "One day, double R." He goes, "That was my artist name when he was a, you know, a DJ."

    29. TF

      [laughs]

    30. RR

      He was double R. He was double R. I was like-

  20. 1:21:42 – 1:25:15

    Tribe talk.

    1. RR

      ... this is one of my other favorite things that when I've told parents-

    2. TF

      Mm-hmm

    3. RR

      ... they go, "I wanna try that with my kids." It was something I stumbled upon. You know, where I was having some kind of family talk with the kids. We usually have these things we call tribe talks where you can talk about anything. It's like, like we're a tribe. Like, we help each other out.

    4. TF

      Mm-hmm.

    5. RR

      They'd get so excited about a tribe talk.

    6. TF

      And a-

    7. RR

      Let's have a tribe talk

    8. TF

      ... and the tribe talk is, like-

    9. RR

      Just means like it's-

    10. TF

      ... asking one another for help?

    11. RR

      No, just a, if I have a new thing I'm gonna talk about that's gonna affect their lives later.

    12. TF

      Mm-hmm.

    13. RR

      Let's have a tribe talk about this. They're, like, so excited as they learn about something that I wanna share with them to prepare them for life, something that I might have just learned that I wish I could take a time machine, tell myself. You can't. The closest thing to it is telling your children.

    14. TF

      Yeah.

    15. RR

      'Cause I used to think any advice I give them I'm afraid might probably just go in one ear and out the other because it's not real to them yet. They probably have to live through it and find their own mistakes.

    16. TF

      Yeah.

    17. RR

      No, they would process it and give it back to me.

    18. TF

      [laughs]

    19. RR

      And I would be like, "Where'd you get that philosophy?" "You told me that." I didn't tell it to you like that. I said, I might've said, "The glass is half empty or half full." They go, "Oh, yeah. Well, we built upon it." [laughs] Well, they take what you tell them and build upon it, right?

    20. TF

      Yeah.

    21. RR

      So this one was, I thought, "I'm gonna be very honest with them and tell them all the major decisions I made in life. Walk them through," 'cause there's a funny scene. It came up because of a movie. We did another Spy Kids. There's a scene where the parents are talking about Operation Fireball with such memories about it, and the little girl asks, "What is that exactly?" "Oh, we beat up the bad guy. We blew up his lair and all this stuff." And she's just like, "You could've done it a better way. You could've gone to him nicely. You could've talked to him, seen his aesthetic," you know?

    22. TF

      Mm-hmm.

    23. RR

      And it plays it out, right? So I thought, "I wanna try that with my kids." I bet if I told them all the decisions I was faced with-

    24. TF

      Mm-hmm

    25. RR

      ... that a lot of times are lose-lose. There's no, there's no clear way to go.

    26. TF

      Yeah.

    27. RR

      And as you think 10 years later, you'll see what the real answer should've been. Nothing.

    28. TF

      Yeah.

    29. RR

      There's never clarity sometimes. I'm curious to see what they would've done-

    30. TF

      Mm-hmm

  21. 1:25:15 – 1:28:09

    Robert’s favorite exercise-related life hack: the rock walk.

    1. RR

      that." I'm curious to see what they say, 'cause you wanna see-

    2. TF

      Walk up to a decision

    3. RR

      ... if they remix a better version of you.

    4. TF

      Yeah.

    5. RR

      But you might be surprised. It's just as unfathomable to them to have an answer-

    6. TF

      Yeah

    7. RR

      ... as you did. Okay, life hack. My favorite life hack.

    8. TF

      Life hack.

    9. RR

      Have you seen, I showed you that little Spark AMP, right, that I can play guitar-

    10. TF

      You did.

    11. RR

      Okay, okay.

    12. TF

      Yep, in your kitchen.

    13. RR

      So, you know, no time. There's no time.

    14. TF

      Yeah.

    15. RR

      Even when you try to make time, you can't make consistent time. You're supposed to walk 10,000 steps, you know, for your health, especially after 50 or whatever. I don't have time for that. It takes an hour, an hour and a half.

    16. TF

      Hmm.

    17. RR

      I mean, I don't have enough things to listen to or phone calls to make to go do that. But then I love guitar.

    18. TF

      Mm-hmm.

    19. RR

      I can't be playing guitar for a freaking hour. You know, we listen to Tom Morello on this masterclass. "You wanna get better at guitar? Play for an hour a day."

    20. TF

      Mm-hmm.

    21. RR

      "If you wanna get better than that, more." So I started trying to do an hour a day. I couldn't do it consistently. So I'd be like, "God, I wanna play guitar. I don't have time. No, time to walk." So I put them together. The Spark AMPs, they have some that are really small, and now they just came out with the headphone ones that you just put it on. It's the amp is built in, and you plug in your guitar wireless.

    22. TF

      Mm-hmm.

    23. RR

      And I used to have just the one in my pocket, their older one. And I put a playlist on of backing tracks, drums and bass for song, my favorite songs that I play to, and I walk just around my house.

    24. TF

      [chuckles]

    25. RR

      And you forget you were even there. It's like the Angus Young workout, you know? He's always-

    26. TF

      Yeah. [laughs] Yeah

    27. RR

      ... he's always doing that, or Eddie Van Halen running around.

    28. TF

      Yeah, yeah, yeah.

    29. RR

      The music drives you. You f- don't even r- the room is gone. You're in a stadium.

    30. TF

      Mm-hmm.

  22. 1:28:09 – 1:29:58

    Parting thoughts.

    1. TF

      we'll have to do this more than once a decade, but-

    2. RR

      Yeah. [laughs]

    3. TF

      ... thank you so much for all the stories, and-

    4. RR

      Sure

    5. TF

      ... I took a ton of notes. How can people learn more about Brass Knuckle Films? Where should they go? What should they check out?

    6. RR

      There's a Brass Knuckle Films, you know, website-

    7. TF

      Mm-hmm

    8. RR

      ... where you can learn all about it, get all the updates-

    9. TF

      Mm-hmm

    10. RR

      ... show you how you can invest, and you'll see all the perks and things for the different levels, and get a part of it. It's a, it's a community I think is really gonna appeal to anyone who's a fan of action movies, but also filmmakers, but just people who are interested in, in trying, you know, people who consume. Don't just be a consumer. Make the money back. I, I want you to make the money so that you're not just consuming and watching a movie. If you like movies, this is the best way. I tried to figure out ever since I was a kid, how can I get paid to watch movies? 'Cause I watch movies all the time.

    11. TF

      [laughs]

    12. RR

      This is the closest thing.

    13. TF

      [laughs]

    14. RR

      Yeah, Brass Knuckle Films.

    15. TF

      Beautiful.

    16. RR

      [laughs]

    17. TF

      All right, folks. We're gonna link in the show notes to everything, tin.blog/podcast. Thank you, Robert.

    18. RR

      Thank you for giving me a forum to tell people.

    19. TF

      Of course.

    20. RR

      Didn't know people were here, 'cause everyone listens to your thing, 'cause-

    21. TF

      100%

    22. RR

      ... I just, just like with my book, I always wanted... As soon as I made Mariachi, I wanted to share it with people because I knew I would've appreciated hearing that-

    23. TF

      Yeah

    24. RR

      ... as a filmmaker who had no money from a family of 10, that it was possible, 'cause everyone made it sound like it was not.

    25. TF

      Yeah.

    26. RR

      So I just wanted to shout it from the mountaintop, and I still feel that same way. As I discover things, I want, I wanna tell people 'cause it, the feedback loop is amazing, you know?

    27. TF

      Yeah.

    28. RR

      When people come back and tell you how they worked it into their life in their own way-

    29. TF

      Oh, yeah

    30. RR

      ... it inspires you all over again.

Episode duration: 1:30:09

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