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How AI Is Rewriting Seed Stage Investing with Kevin Hartz & Bennett Siegel | Ep. 49

Kevin Hartz and Bennett Siegel are co-founders and GPs at A*, a five year old early-stage venture capital firm with $1B in AUM. A* has invested in companies like Notion, Cape, Whop, Paraform, Simile, Krea, Mercor, Watney Robotics, Andera and others. Kevin is also the co-founder of Eventbrite (NYSE: EB) and co-founder and board member of Xoom, an online money transfer service that IPO’d in 2013 and later acquired by PayPal for $1.1B. Notable investments, primarily at the seed/early stages, include PayPal, Airbnb, Pinterest, Reddit, Anduril, and Palantir among others. Bennett was previously a partner at Coatue building out their venture capital business where he invested in earliest financing rounds for Ramp and Decagon, among other investments. We discussed how AI is reshaping venture capital, software, and startup building – from the rise of younger founders and AI researcher-led companies to the growing pressure on traditional software businesses. We also covered the changing economics of seed investing, the influx of mega funds into early-stage venture, AI rollups, robotics, and why this may become the biggest technology boom yet. Timestamps: (0:00) Intro (0:25) The A* Capital story (1:16) Why big funds went into seed (7:50) The mother of all bubbles (10:46) Why founders are getting younger (13:00) Mapping talent, not markets (16:31) The rise of AI researcher founders (19:16) Why seed investing is so hard (22:54) Concentration and venture returns (27:34) The AI rollup craze (31:15) AI vs traditional software (33:15) Robotics and the future of AI (35:39) What’s next for A* Capital Links: https://x.com/kevinhartz https://x.com/BennettSiegel https://x.com/jaltma https://www.a-star.co/ https://uncappedpod.com/ friends@uncappedpod.com

Bennett SiegelguestJack AltmanhostKevin Hartzguest
May 12, 202636mWatch on YouTube ↗

CHAPTERS

  1. AI apps are shifting from “workflows” to systems of intelligence and action

    The conversation opens on how seed pitches have changed: almost everything is framed as AI now, and traditional software decks are rare. The guests outline why fast code generation changes the value of engineering teams and pushes startups toward higher-level “systems of intelligence” and “systems of action.”

  2. How A* Capital formed: from Ramp seed connections to a founder-partner model

    Kevin and Bennett explain how they met through Ramp’s seed round and later started A* with a third partner. They describe A*’s positioning as an early-stage, high-touch partner to founders and share their current scale after closing a third fund.

  3. Why mega-funds keep growing: fees, incentives, and seed as “option value”

    They unpack structural incentives behind large funds moving earlier. The discussion centers on how 2-and-20 economics scale with fund size, how behavior changes when fees become massive, and why seed is treated as a portfolio of options for multi-stage firms.

  4. Competing at seed when others can pay more: dilution vs real support

    Jack raises the practical founder tradeoff: higher valuation and more capital from a mega-fund versus the hands-on help of a specialist seed investor. Kevin and Bennett argue that in frothy markets “help in hard times” is hard to sell, but matters when companies hit turbulence.

  5. Valuation inflation and the setup for a major AI-era bubble

    Kevin predicts a historically large AI bubble, similar to past platform shifts (PC, internet, mobile). Bennett adds that bubbles still produce enduring winners, but many companies won’t survive—especially those trapped by high valuations and pref stacks.

  6. Why founders are getting younger in the AI shift

    They discuss a notable demographic change: founders skewing younger than in prior cycles. The claim is that go-to-market and SaaS playbooks matter less when the rules are being rewritten, and younger builders are often the earliest and most fluent adopters of the new tools.

  7. Mapping talent over markets: sourcing in dense nodes and founder factories

    Bennett explains A*’s approach of “mapping talent, not markets,” emphasizing high-signal networks and talent-dense nodes. They highlight patterns in where strong founders come from (top schools, accelerators, certain companies) and why some organizations consistently produce founder-quality people.

  8. The rise of AI researcher founders—and how to evaluate them

    A new founder archetype is emerging: researchers leaving labs or PhD programs to start companies and raise large rounds. They note that “researcher = bad commercial fit” used to be an anti-pattern, but AI has created counterexamples; evaluating clarity of thought and communication becomes critical.

  9. Warm relationships vs “shotgun marriages”: what wins at seed

    They compare investing in founders they’ve known over time versus meeting during a compressed fundraising process. Using Decagon as an example, they argue prior context reduces uncertainty and improves outcomes, while fast processes increase volatility even if they sometimes work.

  10. Why seed investing is persistently hard—and why many seed firms don’t last

    They outline why seed is difficult both in effort and in outcomes: high uncertainty, lots of relationship work, and most companies not mattering to fund returns. They also discuss why seed firms often either fail to adapt, or “graduate” into later-stage investing as their incentives shift.

  11. Concentration drives venture returns: reserves, follow-ons, and “peanut butter pro rata”

    Bennett argues that writing the first seed check isn’t enough—meaningful returns require concentrated follow-on investing into the few breakout winners. They describe A*’s reserve-heavy model and the importance of later “fall line” decisions, while noting the difficulty of identifying winners early.

  12. The AI rollup craze: why it’s harder than it looks

    They critique the idea of buying traditional businesses and ‘adding AI’ to transform margins. Bennett argues rollups are culturally and operationally difficult, often better for founders than for VCs, and unlikely to produce venture-like returns without significant appreciation or complex structures.

  13. AI vs traditional software—and why robotics may be the next “ChatGPT moment”

    They discuss competitive pressure from AI labs expanding into applications and why ‘systems of record’ remain sticky while ‘workflows’ are commoditized. The conversation then shifts to hardware/robotics: it offers defensibility and real-world moats, but commercialization is earlier and some valuations are ahead of reality.

  14. What’s next for A*: staying focused, patient deployment, and scaling partnership

    They close by describing A*’s approach going forward: largely consistent strategy, modest fund-size growth relative to market inflation, and continued emphasis on leading seed rounds. They also emphasize patience in deploying capital and building a physical hub for founders.

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