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What Now? With Trevor NoahWhat Now? With Trevor Noah

Dr. Jessica Knurick: Is American Food Actually Poison? Debunking the MAHA Movement & Nutrition Myths

This episode is a masterclass in navigating the confusing world of modern nutrition. Trevor and Eugene sit down with Dr. Jessica Knurick, a PhD in Nutrition Science and expert in chronic disease prevention, to debunk the most persistent health myths currently trending on social media. From protein to salt, seed oils to raw milk, they discuss the most persistent health myths we hear every day. If you’ve ever felt food anxiety while walking down a grocery aisle or wondered if fruit sugar is actually poisoning you, this deep dive into evidence-based health is a must-watch. If you haven't already.... Subscribe to the channel here: http://bit.ly/SubscribeTrevorNoah Or follow the podcast on your other favorite platforms... SiriusXM - Apple Podcasts - https://bit.ly/WhatNowOnApplePodcasts Spotify - https://bit.ly/WhatNowOnSpotify 00:00 - Quick-Fire Round: Salt, Sugar, and Marketing Myths 01:05 - The Brown Sugar Trap: Is It Actually Healthier? 01:35 - Meeting Dr. Jessica Nurik: PhD in Nutrition Science 03:35 - Lifestyle vs. Hereditary: Can You Prevent Chronic Disease? 04:37 - The Good Side of Social Media: Bridging the Expertise Gap 06:18 - Why Academics Avoid Social Media (and Why That’s Changing) 09:34 - How to Spot a "Health Scam" Online: 3 Major Red Flags 12:01 - The MAHA Movement: Identifying Real Problems vs. Fake Cures 13:51 - The Truth About Fruit: Fiber, Sugar, and Metabolic Impact 15:45 - The Surprising History & Stereotypes of Watermelon 18:02 - Food Deserts: Why Fresh Produce is Hard to Find 19:40 - Defining Ultra-Processed Foods (The NOVA Classification) 21:03 - Are All Processed Foods Bad? The Nuance of Nutrient Density 23:07 - The Science of Satiety: Why You Can’t Stop Eating Chips 26:51 - Hunger vs. Fullness: How Hormones Signal Your Brain 28:41 - Calorie Density Explained: Watermelon vs. Doritos 32:25 - Macronutrients 101: Why You Need Carbs and Fats 34:36 - The Problem with "Meat-Only" Carnivore Diets 35:55 - How to Read a Nutrition Label Without Getting Overwhelmed 39:50 - The Psychology of Eating: Postpartum Anxiety & Food Fear 45:16 - Fact-Checking the "Red Dye 40 is Banned in Europe" Myth 49:44 - Are Seed Oils Toxic? Sifting Through the Science 55:38 - The Marketing of "Healthy": Organic, Non-GMO, and Protein Claims 58:29 - Why True Experts Aren't Afraid to Say "I Don't Know" 01:04:15 - The Truth About Supplements: Essential Vitamins vs. Expensive Urine

Trevor NoahhostDr. Jessica KnurickguestEugenehost
Jan 8, 20261h 49mWatch on YouTube ↗

EVERY SPOKEN WORD

  1. 0:001:05

    Quick-Fire Round: Salt, Sugar, and Marketing Myths

    1. TN

      [upbeat music] Wait, there's a, there's a list of ingredients, basic ingredients that, uh, people always interact with or always have in their homes that they might not be sure if they're good or bad, including myself. So I'm gonna do a quick fire of maybe a few, then you tell me yay or nay, and why the yay, right?

    2. JK

      Okay.

    3. TN

      So salt. Is it a yay or nay?

    4. JK

      You need salt. Your body needs salt to survive. It's too much salt that's the problem, which is probably gonna be the, my answer to all of these.

    5. TN

      So now there's a battle between Himalayan salt or just normal salt. Which one is good? Which one is bad?

    6. JK

      They're, they're both fine.

    7. TN

      Marketing.

    8. JK

      Yeah.

    9. TN

      Sugar, good or bad?

    10. JK

      Again, sugar, I mean, there's sugar in fruit, and fruit is a wonderful food, right? So, um, th- because you're also getting all of those nutrients. And so sugar is not necessarily bad. It's the overconsumption of sugar that's bad. And particularly, like, added sugar like a soda, right? 'Cause you're just c- drinking s- sugar with no nutrients-

    11. TN

      Mm-hmm

    12. JK

      ... at all. So, so that's kinda what you wanna stay away from or limit, um, versus just thinking sugar itself is bad.

    13. TN

      White sugar or brown sugar, which one is the best?

    14. JK

      They're the same.

  2. 1:051:35

    The Brown Sugar Trap: Is It Actually Healthier?

    1. TN

      Oh, I always thought brown sugar was way healthier. I thought it was like brown rice. I would eat it all the time, and I'd be like, "Mom, look, I'm being healthy."

    2. JK

      No.

    3. TN

      And then she'd throw carrots at my head.

    4. JK

      [laughs]

    5. TN

      [upbeat music] This is What Now? with Trevor Noah. [upbeat music] Dr. Jessica... Wait, you know what's funny? We were all

  3. 1:353:35

    Meeting Dr. Jessica Nurik: PhD in Nutrition Science

    1. TN

      debating how to say the name. I thought it was Knurick, and then someone else was like Nurick.

    2. EU

      Nurick. Nurick.

    3. TN

      Nurick.

    4. EU

      Nurick. Nurick.

    5. JK

      It's more-

    6. TN

      Which one is it?

    7. JK

      It's closer to the second one.

    8. TN

      It's-

    9. JK

      It's Nu- Nurick.

    10. EU

      Nurick.

    11. TN

      It is Nurick.

    12. JK

      Yeah.

    13. TN

      Huh.

    14. JK

      The K is silent like knife.

    15. TN

      I don't like silent letters.

    16. JK

      Yeah. [laughs]

    17. TN

      I'm not gonna lie. I'm just gonna put it out there.

    18. JK

      Yeah, it's-

    19. TN

      I'm not, I'm... Your name can be your name. I just don't think this is cool for people because it's like your name is like a trap.

    20. JK

      I, it's a made-up name.

    21. TN

      Imagine if I was like, "I'm Trevor Noah," and then they're like, "N-O- no, K-N-O-A-H."

    22. JK

      I mean, the H-

    23. TN

      T

    24. JK

      ... is kinda silent, isn't it?

    25. TN

      Yeah. The Noah?

    26. JK

      Noah.

    27. TN

      You caught me. [laughs]

    28. JK

      [laughs] You have a silent letter too.

    29. TN

      I do. I do.

    30. JK

      Yeah.

  4. 3:354:37

    Lifestyle vs. Hereditary: Can You Prevent Chronic Disease?

    1. TN

      help us break down the difference between lifestyle chronic diseases versus what is, like, a non-lifestyle chronic disease.

    2. JK

      Yeah, I mean, cr- uh, lifestyle related are just things that we know, we have pretty good evidence that, like, lifestyle related habits, um, or, or behaviors are actually impacting your disease risk.

    3. TN

      Okay.

    4. JK

      So there are some, like, chronic diseases that, that we don't necessarily know that. We don't know, like, how much behavior is, or, or, or, like, lifestyle is actually impacting it. Um-

    5. TN

      Like, is there an ex... Give me an example just so I can wrap my head around it. I'm trying to... 'Cause y- you said type 2 diabetes would be more lifestyle.

    6. JK

      Yeah.

    7. TN

      Okay. And then type 1, I guess no.

    8. JK

      Type 1, no. Yeah.

    9. TN

      Okay. So that's just, it might just be you, hereditary.

    10. JK

      Yeah, like an autoimmune type, type of response.

    11. TN

      Ah, okay.

    12. JK

      Yeah.

    13. TN

      Okay.

    14. JK

      Yeah. M- a lot of hereditary factors.

    15. TN

      Right.

    16. JK

      Yeah, a lot of genetics.

    17. TN

      Yeah. And so you, you're the s-

    18. JK

      Potentially other, like, e- environmental factors. We just don't know as well.

    19. TN

      So some we know for certain, or there's a lot of research to suggest it?

    20. JK

      Yeah. And it's also that, like, you could potentially prevent the chronic disease-

    21. TN

      Got it

    22. JK

      ... with lifestyle change.

  5. 4:376:18

    The Good Side of Social Media: Bridging the Expertise Gap

    1. TN

      Got it.

    2. JK

      Yeah.

    3. TN

      I love the world that you're in. Um, you know, when we, we were chatting to the team. I, I feel like you are one of the bright spots of social media.

    4. JK

      Hmm.

    5. TN

      You know? And Eugene and I were chatting about this the other day, and we were saying, like, it was... I'm, I'm not gonna take credit for it, 'cause you said it.

    6. EU

      Yo. 'Cause Jessica-

    7. JK

      [laughs]

    8. EU

      ... things that happen in our friendships with taking credit.

    9. TN

      [laughs] I'm not gonna-

    10. EU

      These disclaimers need to happen more often.

    11. TN

      I'm not gonna take credit because-

    12. EU

      So buckle up

    13. TN

      ... because you said it.

    14. EU

      [laughs]

    15. TN

      But Eugene said something very valuable. He said, "You know, w- we can always jump to try and, like, vilify social media, and we can look at the bad, and we can..." You know what I mean?

    16. EU

      Hmm.

    17. TN

      But we also forget that there's a good side of what's happening on social media. There's also a good side of what happens on TV, et cetera. And I was like, "Man, Eugene, I f- I feel you, man. I feel you."

    18. JK

      Yeah. Class half fu- full.

    19. TN

      And, yeah. Yeah. And I, I feel like you're one of those bright spots, an expert on social media breaking down the most complicated-

    20. EU

      Yeah

    21. TN

      ... topics for everyone to fully understand.

    22. JK

      Thank you. I appreciate that.

    23. TN

      No, we thank you. No, genuinely.

    24. EU

      Hmm.

    25. JK

      Yeah.

    26. TN

      We do. I love how you got into it as well. You know what I mean? It's like one minute you're, you're the scientist who's, like, really working on, like, the, uh... What do they call it again? The, um, uh, you, you, you write the research papers and the-

    27. JK

      Like a grant?

    28. EU

      The sketch pad?

    29. TN

      No. You're not my friend.

    30. EU

      [laughs]

  6. 6:189:34

    Why Academics Avoid Social Media (and Why That’s Changing)

    1. JK

      Yeah, I've kind of, um, I've kind of talked about this before, that, um, for a very long time it was ver- really frowned upon for academics to go on social media.

    2. TN

      Right. Hmm.

    3. JK

      So it was ki- uh, it was looked down upon. I, I first went to social media actually back in 2016. My little brother was like, "You should get on this new app." It was like, um, Twitter's, like, version of a video app. And so I, I was teaching nutrition courses at, at a university at the time, and I was like, "You know, I could teach on, on this app. I'll just like, whatever my lesson is that day, I'll go teach it on the app." So that's what I did, and I, like, built up this little following within a few months, and, um, I got a lot of pushback from colleagues and from former colleagues.

    4. TN

      Hmm.

    5. JK

      And, you know, I was a brand new tenure track professor, and I didn't wanna, like, put my career in jeopardy.

    6. TN

      Yeah, yeah.

    7. JK

      And so when that happened and, you know, people were making fun of me, like, "How's your vlog doing?"

    8. TN

      Oh, damn.

    9. JK

      Um, and, and that was a really common occurrence. It was just not a space that, like, we were supposed to be in. And so I got off, and I was off for years and years after that. And I, I've talked to lots of other, like, academics and even, like, medical doctors, and they all feel very similarly. Like, it just, it was really frowned upon for us to go to social media, and unfortunately, that's where people go, for better or worse, for their information. And so we lost a lot of ground for many years-

    10. TN

      Hmm

    11. JK

      ... not going to spaces where people went for information. Um, and so that's what really initially, well, well, I guess the second time, brought me to social media, was I was pregnant with my son. No, I was pregnant with my son in 2019 and then my daughter in 2022, and between those times, for whatever reason, I think it was after COVID, it was also, like, Twit- uh, TikTok had come out.

    12. TN

      Mm-hmm, mm-hmm.

    13. JK

      And I just started seeing way more misinformation than I had seen the first time around, and, like, getting targeted it, with it in my algorithm. Um, and so that's, I was like, "Well, that's not correct." And, like, I felt kind of a obligation to protect that particular demographic 'cause, like, we're quite vulnerable at that life stage when we have young kids-

    14. TN

      Hmm

    15. JK

      ... um, or we're pregnant. And so I just went on and started correcting kind of, like, nutrition misinformation in the pregnancy space. Um, and then, you know, my, my content has shifted much more so, um, in the last year or so after last summer when I saw a lot of, you know, this, like, movement happening, uh, in public health and nutrition. It just happened to be, like, my exact area of focus the last 15 years. And so I was able to really see the manipulation that was happening with the narrative.

    16. TN

      Hmm.

    17. JK

      And, um, I decided to just start correcting some of the misinformation, and so that's kind of, like, what brought me to, to here, where I am now, sitting with you, Trevor. [laughs]

    18. TN

      Do you guys need a moment? [laughs] I've got places to be today.

    19. JK

      Here we are. Serendipitous. [laughs]

    20. TN

      [laughs] I, I, we always have this debate about social media, and we're thinking there's a pushback in trying to find... Not even a pushback, maybe a U-turn in how we experience social media now. People are trying to look for the bad, but seems like you found the good. What is, what is the good that is in social media right now that people can go look for?

    21. JK

      Well, I think that there's a lot of good content out there.

    22. TN

      Hmm.

    23. JK

      You just have to, like, sort through it and sift through it, right?

    24. TN

      Hmm.

    25. JK

      So, like, sifting through the bad. But I mean, it, social media gives you the opportunity to learn from people you never really would've been able to learn from before, right?

    26. TN

      Yeah, access.

    27. JK

      Like, if I have, like, a question about some sort of, like, beauty product, there's, like, so many dermatologists out there or cosmetic chemists just, like, creating content about it. And I'm like, "This is wonderful." So I think that's a great part about it. If you can find people giving credible information, I think it can be a great source of information.

  7. 9:3412:01

    How to Spot a "Health Scam" Online: 3 Major Red Flags

    1. TN

      Hmm. How do you figure out who the credible person is, though? Yeah.

    2. JK

      You know-

    3. TN

      That, that's, like, the biggest obstacle for me, is, you know, when I, when, when my friend sent me your videos at first, I was like, "This is amazing." Yeah. And then the, the second thing I always have to tell myself is I go, like, "Is it amazing because I want to believe it?" Mm-hmm. Because I'm not an expert. Mm-hmm. So how do I know this is the right thing? Hmm. And that becomes, like, the ultimate paradigm, uh, paradox, rather, online, is you get it from an expert, so you think it's real, and then you go, "Wait, how do I know this person is an expert?" 'Cause everyone's a doctor, you know? The Dr. Oz doctor. Yeah. And then if Dr. Oz says it-

    4. JK

      Everyone's a doctor. [laughs]

    5. TN

      Yeah, no, do you know what I mean?

    6. JK

      Yeah.

    7. TN

      Like, people just doctor. Everyone doctor, doctor, doctor. Hmm. Like, how did you... W- Was there a moment when people were like, "Who are you to say this?" I, I'm sure people even say that to you now in some way. I'm sure there's some people who go like, "You're the scam. You're the fake person."

    8. JK

      Yeah, people are always gonna do that, right? But-

    9. TN

      Did you just say that?

    10. JK

      [laughs]

    11. TN

      What do you mean? Is, is this how you feel? No, I'm... That's not how I feel. I said the... I'm sure- There's so much conviction in your eyes. Yeah, because I channeled the comments section. Okay, maybe let me ask Jessica the question.

    12. JK

      I just had that look on my face.

    13. TN

      Okay, okay, you ask the question. Dr. Jessica, do you find that sometimes on social media people look at you and think p- perhaps maybe you're the scam?

    14. JK

      [laughs]

    15. TN

      That was actually-

    16. JK

      Was that better?

    17. TN

      That was actually better.

    18. JK

      Yeah.

    19. TN

      That was better.

    20. JK

      I, I think that yes. I think that if, um, you know, if, if I'm saying something that, like, somebody doesn't like, it's very easy to write somebody off, just, just saying, like, "You're a scam," or whatever it is. Um, I think there's a couple of things you can look for. This is not foolproof, but, like, some things to, like, identify if somebody is giving accurate information. Um, they, they tend to not be super sensational.

    21. TN

      Hmm.

    22. JK

      So, which plays really well into the algorithm, right? So a lot of times-

    23. TN

      Mm-hmm

    24. JK

      ... in my space, if it's, like, nutrition misinformation, they'll scare you at the front of the video, right? They'll scare you about, like, if you're poisoning your children or if you're consuming toxins.

    25. TN

      Oh.

    26. JK

      Um, experts don't generally talk like that. Like, ge- genuine people who are trying to educate are not gonna scare you. They're gonna explain the nuance. So if there's some sort of inflammatory claim at the front, that's kind of a red flag. And then particularly then if they walk you through kind of why, why it's, why that's so toxic or whatever it is, and then try to sell you something at the very end. Generally, those are some, like, good red flags. I'm not saying that's al- always the case.

    27. TN

      Mm-hmm.

    28. JK

      Um, but that's just something to, like, keep in mind. Maybe this is not, maybe this information, you know, has an ulterior motive to try to get me to purchase their whatever it is at the end. Um, so I think kind of being aware of that, and then, um, again, really sensationalized information is generally not how, like, experts talk.

  8. 12:0113:51

    The MAHA Movement: Identifying Real Problems vs. Fake Cures

    1. TN

      That, that feels like the crux-

    2. JK

      Hmm

    3. TN

      ... of the RFK Me- uh, MAHA movement, Make America Healthy Again.

    4. JK

      Mm-hmm.

    5. TN

      Which, by the way, is a great starting point. Mm-hmm. Who doesn't want America to be healthy?

    6. JK

      No one.

    7. TN

      Yeah, you know what I'm saying? Well...

    8. JK

      Well, some people, but-

    9. TN

      Yeah. [laughs] Well, eh. You know what I mean? [laughs] But it's like, yeah, who doesn't want America to be healthy? Yeah. And then they go like, "Hey, you know, the, the foods that we're giving our kids and the-" One of the things I noticed about, you know, somebody like RFK and, and the people around him is they're often really good at identifying real problems.

    10. JK

      Yeah.

    11. EU

      Mm.

    12. TN

      They're not lying about the problems. And so they rope you in by saying, "Hey, kids are unhealthy, and kids are not getting good food in schools. And, you know, the, the medi- the pharmaceutical industry might not have your best..." And everyone's like, "Yeah, yeah, yeah, yeah." And then to your point, it flips, and then they sell you something.

    13. JK

      Yeah, I mean, it's great because, you know, the, the... If you identify a correct problem that, like, we all care about, and then you see somebody kind of countering some of the, uh, like, misinformation that's being spread, it's very easy for those people to be like, "Why don't you want America to be healthy?" People ask me that sometimes.

    14. TN

      Yeah.

    15. JK

      And it's like, "Wait, no, I want America [laughs] to be healthy. That's why I'm talking about this." Um, but I think it's, like, a brilliant kind of, like, propaganda tool to do.

    16. TN

      It's, it's, it's the snake oil salesman handbook. That's what it is. You come in, you identify the problem, and then you go, "I immediately can cure this thing with my snake oil."

    17. EU

      Yeah.

    18. JK

      Yeah.

    19. EU

      But I also feel like with nutrition, it gets very tricky sometimes. You know, growing up, there were those ads that would be like, "Open your cupboard right now, your food pantry. Open your fridge right now."

    20. TN

      Yeah, yeah.

    21. EU

      "Everything in there that you see is wrong." Then they'll be like, "Fresh veg- fruits and vegetables, you must eat this and eat that." But now later on in life, you get to hear, "So much sugar in fruit, so much sugar in this, so much sugar in that."

    22. JK

      Yeah, actually-

    23. EU

      "Don't eat, don't drink fruit juice. It's not good for you." It feels like the messages have been confused.

    24. TN

      What... Yeah, what, wait, what... Let's-

    25. EU

      Yeah

    26. TN

      ... let's...

  9. 13:5115:45

    The Truth About Fruit: Fiber, Sugar, and Metabolic Impact

    1. TN

      Actually, what is the truth around that?

    2. EU

      Mm.

    3. TN

      Fruit good, fruit bad?

    4. JK

      Fruit good.

    5. TN

      Oh, okay.

    6. EU

      Fruit juice?

    7. JK

      Yeah. [laughs] Well, fruit juice is different than fruit, 'cause fruit itself has a lot of fiber in it. Um, fruit juice kind of strips out the fiber.

    8. EU

      Mm.

    9. JK

      So fruit juice essentially has a lot of sugar and not a lot of the fiber that f- that real fruit has. And so there c- those are differences in terms of, like, their metabolic impact on you.

    10. EU

      Mm-hmm.

    11. JK

      So we don't have a problem eating too much fruit in this country. Like, there's, we actually, m- most of us, almost 90% of us don't meet fruit intake guidelines. So the benefits of eating fruit, which is, like, all of the micronutrients and polyphenols and antioxidants and all of that, and the fiber, um, far outweigh any problems that we would see with, like, the, the sugar, 'cause the sugar's packaged within the fruit. So it's different than just k- like drinking a soda, for example, which doesn't have any of that. It's just the sugar.

    12. TN

      I, I can eat half a watermelon-

    13. EU

      Yeah

    14. TN

      ... in one sitting.

    15. EU

      Same.

    16. JK

      That's a lot. [laughs]

    17. EU

      Same.

    18. TN

      Okay.

    19. JK

      Does that give you GI issues?

    20. EU

      Yeah.

    21. JK

      [laughs]

    22. EU

      Do you feel itchy somewhere? 'Cause that's GI.

    23. TN

      I don't think, I don't think that's GI.

    24. EU

      Oh.

    25. TN

      I'm glad we've got an expert here.

    26. JK

      [laughs]

    27. TN

      I don't think GI has-

    28. JK

      GI is, like, gastrointestinal.

    29. TN

      [laughs]

    30. JK

      Yeah.

  10. 15:4518:02

    The Surprising History & Stereotypes of Watermelon

    1. TN

      Yes, watermelon.

    2. EU

      Oh, I love watermelon.

    3. TN

      I mean, how can you not love watermelon?

    4. EU

      Yeah.

    5. TN

      You know the greatest scam ever committed?

    6. EU

      Is eating it shirtless.

    7. TN

      No.

    8. EU

      Oh.

    9. TN

      But I'm, I'm into it.

    10. EU

      You must try it.

    11. TN

      I've never thought of that.

    12. EU

      Spot's gone.

    13. TN

      Wow.

    14. EU

      Just you, a sticky chest.

    15. TN

      Damn.

    16. EU

      Then shower straight after.

    17. TN

      No, what I was gonna say is, like-

    18. EU

      Then finish off the rest of the watermelon that's left

    19. TN

      ... what I was gonna say was, like, the craziest thing, the worst thing that ever happened was, like, when I came to America, and then I discovered, like, here, watermelon had, like, racist connotations. Then I was like-

    20. EU

      Oh.

    21. JK

      Oh, yeah

    22. TN

      ... "What?" And they were like, "Oh, Black people love watermelon." And I was like, "Yeah." And they're like, "You love it." And I was like, "Yeah." [laughs]

    23. EU

      What is that?

    24. TN

      And they were like, "No, but you love it."

    25. EU

      Yes, yes, yes.

    26. TN

      I was like, "Yeah."

    27. EU

      Where does that come from?

    28. TN

      Ah, man, it's all, like-

    29. EU

      Jessica, do you know? Are you a nutritionist?

    30. JK

      I don't know. I, I... [laughs] I don't.

  11. 18:0219:40

    Food Deserts: Why Fresh Produce is Hard to Find

    1. EU

      I always feel like in any industry, there's always corporations getting involved and trying to take people off eating fruit and vegetables that are fresh, and going for the packaged foods. Do you find that in urban areas and in cities and in first world countries mostly, fresh fruit and vegetable are very expensive and unattainable for most people?

    2. JK

      Yeah, they're certainly more expensive relative to, uh, when we're looking at, like, the caloric density, so how many calories are-

    3. TN

      Yes

    4. JK

      ... actually in the food. They're certainly more expensive than, than these packaged foods. A lot of that is because of the policies that we've enacted in this country. Um, and- Particularly kind of like zoning laws that have created these, what we term food deserts in a lot of the urban areas, um, where they literally don't have access, like easy access-

    5. TN

      Mm-hmm

    6. JK

      ... to a grocery store with fresh fruits and vegetables. So, so they're going to dollar stores and they're going to gas stations for a lot of their groceries. Um, and so you know what we might take for granted, going to a grocery store, like I live in the suburbs, there's like five grocery stores within a, a close proximity.

    7. TN

      Yeah.

    8. EU

      Hmm.

    9. JK

      A lot of people don't have that, and so they have to take like, you know, multiple buses to get to a grocery store.

    10. TN

      Mm.

    11. JK

      And then they don't h- have transportation, so they're carrying all of that home, and it just, the, the barriers of access are much higher. So it's not even just cost, it's also just accessibility-

    12. EU

      Mm

    13. JK

      ... of fresh fruits and vegetables. Um, and so what that, what happens then is people are heavily reliant on prepackaged foods, uh, much more so, so they're e- they're more accessible, they have longer shelf lives.

    14. EU

      Yes.

    15. JK

      The same fruits and vegetables go bad after a few days, and if you don't, you know, prepare them, um, then you have to go back and do that whole thing again to try to get a- access to them. Um, so yeah, that, that is a big problem in our country. I mean, millions of Americans live in these food deserts, um, that, that don't have r- easy access to fresh fruits and vegetables.

    16. EU

      Wow.

    17. TN

      How

  12. 19:4021:03

    Defining Ultra-Processed Foods (The NOVA Classification)

    1. TN

      do, how do we think of ultra-processed foods? Because depending on where you look, they'll tell you they give you cancer.

    2. EU

      Mm-hmm.

    3. TN

      Uh, they causing obesity, you shouldn't eat any of them. Some people are like, "Oh, it's in moderation." Some people are like-

    4. EU

      Hmm

    5. TN

      ... "No, they're, they're completely fine." W- w- what's your view on ultra-processed foods? And I know that's a broad term, but maybe-

    6. JK

      Yeah, we should define it.

    7. TN

      Yeah, let's, let's define it.

    8. JK

      So there's not a, there's not a great definition for it, which is why HHS right now has k- kind of an RFI out to fi- like a request for information to-

    9. TN

      Okay

    10. JK

      ... figure out like what is a good definition for ultra-processed foods, 'cause they do a lot of talking about ultra-processed foods, but we don't have a great definition. In the nutrition science research, we use something called the NOVA classification.

    11. TN

      NOVA classification.

    12. JK

      Yeah. So it's, uh, it's out of Brazil actually. And so they did like a first effort years ago to define what ultra-processed means, and they defined it as, um, foods that include an ingredient or a processing method that you don't have access to.

    13. TN

      Hmm.

    14. JK

      So you can't replicate it in your kitchen. So, uh, my, the best way I can explain it is with corn. So unprocessed would be corn you pick from the garden.

    15. TN

      Okay.

    16. JK

      Um, minimally processed would be like frozen corn.

    17. TN

      Okay.

    18. JK

      Um, so they just shuck the corn and put it in the freezer.

    19. TN

      Yeah.

    20. JK

      And then, um, processed would be canned corn.

    21. TN

      Okay.

    22. JK

      That they add a little sodium. So just adding sodium is considered processed, like-

    23. TN

      Yeah

    24. JK

      ... in this classification. Um, and then ultra-processed would be a Dorito chip. So you can't-

    25. TN

      Wow

    26. JK

      ... replicate a Dorito chip in your-

    27. EU

      You're good

    28. JK

      ... kitchen. But there is corn.

    29. TN

      She's,

  13. 21:0323:07

    Are All Processed Foods Bad? The Nuance of Nutrient Density

    1. TN

      she's amazing.

    2. EU

      You are-

    3. JK

      [laughs]

    4. TN

      You see now?

    5. EU

      ... good.

    6. JK

      So, but if we use that definition-

    7. EU

      Mm-hmm

    8. JK

      ... right? Because the, well, again, the definition is an ingredient or processing method you don't have access to.

    9. EU

      Mm.

    10. JK

      So that really means any of these additives that, you know, uh, that, that we use to like preserve food-

    11. TN

      Yeah, yeah

    12. JK

      ... or change the color of food-

    13. EU

      Hmm

    14. JK

      ... or those types of things. Um, there is so much variability in the nutrient density of those foods. So you can have something like a Dorito chip that doesn't have very much nutrient density, right? It's not, it's not great for you. But then you can also have something like a protein powder would be considered ultra-processed, but you're getting a lot of protein in that protein powder.

    15. EU

      Ah.

    16. JK

      Right? So, so the problem-

    17. TN

      So you can't just go good or bad.

    18. JK

      Exactly. And, and, e- uh, the people in charge right now are wanting to go good or bad and, and kind of like demonizing the previous administration for not like taking a hard stance on ultra-processed foods.

    19. EU

      Hmm.

    20. JK

      But this is the reason. When you look at the science, there is, there's like nutrient dense ultra-processed foods, and th- they're more accessible. And so if someone can devise a healthful diet that includes a lot of ultra-processed foods, but that it can still be a health promoting diet for those people who don't have access to fresh fruits and vegetables, for example, then we can't demonize those foods, right? The, the, we have to identify that, oh, those can actually be health promoting. Um, and so there's, there, we still need to do a lot more research in this area, and they, they, you know, um, they've been doing some of that research at the NIH looking at ultra-processed foods. Um, so it's very, it's a very nuanced kind of like ecosystem there. Um, but, but at the end of the day, low nutrient ultra-processed foods, these prepackaged foods, um, there's pretty good evidence that they're, that they're negatively impacting our health.

    21. TN

      How do, how do we figure this out? I- i- is there like a, a simple trick that we can use when we're out there buying food? You know, uh, so let's use Doritos as an example.

    22. JK

      Yeah.

    23. TN

      Someone grabs a bag of Doritos.

    24. EU

      I did.

    25. TN

      Uh, I wasn't gonna say who. Someone grabs a bag of Doritos, right? They haven't eaten that morning.

    26. JK

      Yeah.

    27. EU

      I didn't.

    28. TN

      I wasn't gonna name any names. And then they start nibbling away, and you can see that this person is hungry, and there's-

    29. EU

      I am

    30. TN

      ... yeah, and they're just like, "You know, I just need like a few little nibbles of a thing, nibbles of a thing," and then they eat it. And then afterwards, they

  14. 23:0726:51

    The Science of Satiety: Why You Can’t Stop Eating Chips

    1. TN

      still don't really feel like they've eaten anything.

    2. EU

      I don't.

    3. TN

      And their stomach isn't full.

    4. EU

      At all.

    5. TN

      And they're going, "I still need to eat something."

    6. EU

      After the podcast, yeah.

    7. TN

      And because I feel like I need to eat something, it means that that wasn't like necessarily bad for me or didn't... Do, do, do you get what I'm saying?

    8. JK

      Mm-hmm. Mm-hmm.

    9. TN

      How do, like what, what is that gap that we, that we're... 'Cause we, we all experience it. Someone goes like, "Oh, I still have space."

    10. EU

      Mm.

    11. JK

      Mm-hmm.

    12. TN

      So help me understand that, 'cause I, I, on a, on a, you know, if I just read it, uh, ultra dense calories, I'm like, "Yeah, I understand this." I don't really understand it.

    13. JK

      Okay. So-

    14. TN

      Hmm

    15. JK

      ... with Dorito chips, let's take Doritos.

    16. TN

      Yeah.

    17. JK

      I mean, I don't mean to throw Doritos under the bus, but-

    18. TN

      No, no, no. Let's say all chips.

    19. JK

      Yeah.

    20. TN

      All the chips.

    21. JK

      Chips.

    22. TN

      Yes.

    23. JK

      Let's, let's look at chips.

    24. TN

      Yes.

    25. JK

      So chips tend to be high in salt and fat.

    26. TN

      Okay.

    27. JK

      And so any combination of salt, sugar, and fat are g- is gonna be what we term hyper-satiating, right? So it's gonna be like you-

    28. EU

      Unholy trinity

    29. JK

      ... you can just keep eating it, right?

    30. EU

      Mm-hmm.

  15. 26:5128:41

    Hunger vs. Fullness: How Hormones Signal Your Brain

    1. TN

      [laughs]

    2. EU

      You know, everything that you are saying about Doritos is so true about how they make you feel, 'cause I'm constantly battling with that. If I haven't eaten anything healthy in the morning, I'll start with junk and I'll start thinking I'm, I'm doing good, but then I'll feel even worse throughout the day. But my question has always been: What is, what is the definition of being full, and what is the definition of being hungry? Because there's people who go, "I don't eat that much," and they're fine, but there's people who if they skip a meal, they ultimately, you know, they fall into collapse because they are super hungry. So when you're eating something good, what is the battery level of, "No, now I'm full"? Is it because you've had the mass of food, or is it because-

    3. TN

      Oh, yeah

    4. EU

      ... your mind is going, "We've ticked that box. We've got enough of that, and we're good now"?

    5. JK

      I actually do not know the exact answer to your question.

    6. EU

      Mm.

    7. JK

      Whether which one it is. I just know, we ha- we obviously have hormones that are kind of, like, sending signals to our brain. We have hunger hormones, we have... And satiety hormones. And so essentially-

    8. EU

      What are s- satiety hormones?

    9. JK

      Satiety means-

    10. EU

      Satiety

    11. JK

      ... like you're full. Like-

    12. EU

      Okay

    13. JK

      ... so hunger and then full.

    14. EU

      Okay.

    15. JK

      Um, and so when, you know, when you are eating to a certain level, this is why they kind of say to, like, eat slow and digest your food because it gives, like, it gives your hormones essentially time to kind of trigger your brain, "Hey, we're full," right? So if you're kind of, if you are relaxed, you're sitting. You know, a lot of people on vacation say that they feel a lot better when they're on vacation when they, when they're eating, and a big part of that is they're relaxed. They're not stressed. They're not running around while eating, and, like, they're not driving their car and eating a sandwich, right? They're, like, sitting at a table and chatting and, like, having a meal and digesting that meal. And so when they do that, they tend to eat less as well-

    16. EU

      Mm

    17. JK

      ... because when you're digesting, it gives those signals time to be like, "Hey, we're full, so let's not overeat."

    18. EU

      Mm-hmm.

    19. JK

      Which is another thing about ultra-processed foods. It makes it really f- like, convenient to eat quickly, right? And so the quicker we eat, the more we're gonna eat before we feel that feeling of full.

  16. 28:4132:25

    Calorie Density Explained: Watermelon vs. Doritos

    1. TN

      Okay, so help me understand one more thing. Uh, 'cause I, I, I, I, I really don't get this even though I try and read it and understand it.

    2. EU

      Mm.

    3. TN

      How is it that that tiny bag can make you gain weight when it's, like, that, that tiny? Help me understand, like, the calorie and, and-

    4. JK

      Mm

    5. TN

      ... why you're gaining weight from a thing. So I, I can eat half a watermelon, as I've said.

    6. EU

      Mm.

    7. TN

      And I can eat, like, a few bags of Doritos. Now, I'm not saying this scientifically.

    8. EU

      Yeah.

    9. TN

      But the Doritos will... If I look at my body, if I have, like, if I have a week of terrible food like that-

    10. EU

      Mm-hmm

    11. TN

      ... I'll see a difference versus if I eat, like, watermelons the whole week type, like, fruit things. W- how, how does that work? Because it, it seems like this is, the mass of this is greater.

    12. EU

      Mm-hmm.

    13. TN

      But I don't think people fully understand how that tiny amount of food is making them gain more weight than more food, like, in a plate.

    14. JK

      It's just calories. It's, 'cause what, it's what we term energy density or calorie density.

    15. TN

      Yeah.

    16. JK

      So a, a watermelon is very, um, is not calorie dense at all, which means that for the mass that you're consuming-

    17. TN

      Okay

    18. JK

      ... the calories are very low, right? Because they're, the watermelon, first of all, it has tons of water. Like, that's its main thing. Um, it's also got fiber, and it's got all of these other, like, properties to it. So, so when you're consuming it, you, it feels like you're eating a lot. It's just like if you consume, like, a huge plate of vegetables, right?

    19. TN

      Yeah. Mm-hmm.

    20. JK

      There's not gonna be a lot of calories in those vegetables, but it's gonna look like a lot. Like, uh, you're gonna... If you hand me a big salad, I'm gonna be like, "Whoa, that looks big." And then you hand me, like, this little bowl of pasta. It might not look as big, but it's gonna have way more-

    21. TN

      Ah

    22. JK

      ... calories in it-

    23. TN

      Okay

    24. JK

      ... than my big salad-

    25. TN

      Okay

    26. JK

      ... right, of, of vegetables, you know, w- if you don't put dressing on it. So it's, it's all about the caloric intake.

    27. TN

      Yes.

    28. JK

      So the, the small bag of chips has likely far more calories than the half a watermelon or th- the few pieces of watermelon, whatever you're eating of the watermelon.

    29. TN

      Right. Yeah, yeah, yeah. Right.

    30. JK

      Um, so, so, so that's really what you're looking at.

  17. 32:2534:36

    Macronutrients 101: Why You Need Carbs and Fats

    1. TN

      is, this is what people need to learn. I, I-

    2. EU

      Yeah?

    3. JK

      Yeah

    4. TN

      ... genuinely... Yeah, okay.

    5. JK

      So there's, what, we have macronutrients and micronutrients.

    6. TN

      Okay.

    7. JK

      Micronutrients are vitamins and minerals, right?

    8. TN

      Got it.

    9. JK

      Vitamin C, vitamin D, whatever it is. Macronutrients are calorie-containing nutrients.

    10. TN

      Mm.

    11. JK

      So that's protein, carbohydrates, and fat. Those are the, those are the three, like-

    12. TN

      Got it

    13. JK

      ... prot- So, so everything you eat is comprised of i- and/or protein, carbohydrates-

    14. TN

      Got it

    15. JK

      ... fats.

    16. TN

      Got it.

    17. EU

      And, and two out of those three-

    18. JK

      And those all have calories

    19. EU

      ... okay. Two out of those three have been demonized.

    20. JK

      Except with-

    21. EU

      Carbs and fat.

    22. JK

      And we-

    23. TN

      Yes.

    24. JK

      Yeah, and we need all of them. They're all very important.

    25. TN

      Okay.

    26. JK

      Yeah, they all play roles in our, in our physiology.

    27. TN

      So if you were advising somebody on their diets and they said, "I'm staying away from carbohydrates-

    28. JK

      Uh-huh

    29. TN

      ... and fats," you would be not happy?

    30. JK

      No, because you cannot eat 100% protein diet.

  18. 34:3635:55

    The Problem with "Meat-Only" Carnivore Diets

    1. TN

      When we, when we look at food labels, how are we able to discern any of this ourselves? So, you know, I know there's that, like, simple rule that they give you where they say, "If you wanna stay healthy, stay on the outside of a grocery store."

    2. JK

      Yeah.

    3. EU

      Wow.

    4. TN

      And they go like, "Just never go in."

    5. EU

      Mm-hmm.

    6. TN

      "So stay on the perimeter-

    7. EU

      Mm-hmm

    8. TN

      ... and then leave."

    9. EU

      Mm-hmm.

    10. TN

      "And they say you will be healthier."

    11. EU

      Mm-hmm.

    12. TN

      Right? But, but if people are looking at a package, how do you know when the thing is or isn't bad? Because I, I remember once seeing, um, um, RFK was talking about, like, ingredients in food, and he was like, and he was like, "Oh, look at the back label." And I had to read the subtitles. [laughs]

    13. EU

      [laughs] I was, I was like, "Sticky Lizard, is that you?"

    14. TN

      No, and he would... And then he was, like, talking about the thing. And he said like, "Uh, this is, what is this? What is this? What?" And, and then-

    15. EU

      Mm

    16. TN

      ... there was scientists who came on and said, "No, that's just the scientific name for vitamin C."

    17. JK

      No, it was riboflavin, I think, in that video.

    18. TN

      Yeah.

    19. JK

      Yeah.

    20. TN

      And it was like, "Oh, no, that's just the scientific name for s- for salt."

    21. JK

      Mm-hmm.

    22. TN

      "And that's the scientific..." So-

    23. EU

      Mm

    24. TN

      ... like, h- is, is there a shortcut, or is there a way to know what, like, the colloquial word is versus the scientific word? Or, like, how, how, how are people supposed to know this? 'Cause it all seems like it's poison-

    25. EU

      Yeah

    26. TN

      ... when you read it on a bag, but then some of it is not.

    27. JK

      Yeah.

    28. TN

      And then some of it may be.

  19. 35:5539:50

    How to Read a Nutrition Label Without Getting Overwhelmed

    1. JK

      So w- when you're looking at a nutrition label... And this is why, um, like, I'm a big advocate of front-of-package labeling, which is, like, more clear for people to really understand, oh, this is high in sugar, or this is high in fat.

    2. TN

      Yeah.

    3. JK

      Just so people are more aware. Right now, we don't have that, but they're working on it. But, um, we have labels, and you'll always be able to see the amount of calories, the amount of protein and carbohydrates and fats, um, and then an ingredient list.

    4. TN

      Right.

    5. JK

      And so, you know, it depends on what someone's goal is really. Like, if you're looking at a label... I don't actually look at labels much myself.

    6. TN

      Oh.

    7. JK

      Um, because I kind of, you know, I, I, I don't eat a t- ton of, like, prepackaged food, but the pa- prepackaged food I eat, you know, if I'm buying, like, crackers or something, you can look at it if you want to and, like, look at how much fat a cracker has, and then you can compare it to another cracker that has a bit lower fat. Um, but, you know, if, if you are just kind of, like, shopping for yourself, um- I don't, the label, the label can give you, you know, s- the way that the ingredients label is, is that it's, the first ingredient is the largest in the, in the food.

    8. TN

      Okay.

    9. JK

      And then it, it goes down from there. And so a lot of times in the ingredient list it's, like, vitamins and minerals, and there's a lot of them.

    10. TN

      Yeah.

    11. JK

      Especially, like, wheat products, 'cause we, um, fortify our wheat here, and so they have, like, different B vitamins in them. Um, so a lot of times it can s- feel very overwhelming to see, like, a big, long ingredient list.

    12. TN

      [sighs]

    13. JK

      But it's not as overwhelming as one might think.

    14. TN

      That's interesting.

    15. JK

      Yeah.

    16. TN

      Because it's actually just contained in the food, 'cause that's how the food was made.

    17. JK

      Yeah.

    18. TN

      Like, the, the, the actual...

    19. JK

      Mm-hmm.

    20. TN

      Yeah, you see, I didn't know that about wheat in that way.

    21. JK

      We fortify and we fortify with, like, vitamins, um-

    22. TN

      Right, right, right

    23. JK

      ... and minerals in the, in the wheat.

    24. EU

      So you'd find that people who work out will have a pre-workout meal and a post-workout meal sometimes. Maybe it's a shake, maybe it's a salad, whatever it is. The average person who doesn't work out, do you have to be conscious about if you're gonna have maybe a busy day and you're gonna work, you're gonna walk, like, maybe four miles today, can you specifically look into your ca- pantry or your fridge and go, "I'm gonna eat like this because I'm gonna be active," versus, "I know I'm not gonna get out the house for the next four days, so eating this might be bad for me."

    25. JK

      In terms of the amount that they're eating?

    26. EU

      In terms of the kind of food and the amount that they're eating.

    27. JK

      Uh, they're, so they're going for a walk for f-

    28. EU

      Yeah, let's say I know that-

    29. JK

      A four-mile walk?

    30. EU

      ... this week I'm gonna, I'm gonna walk.

  20. 39:5045:16

    The Psychology of Eating: Postpartum Anxiety & Food Fear

    1. TN

      interesting that you said that. Do you think there needs to be an overlap in how we talk about these subjects?

    2. JK

      Mm.

    3. TN

      Because for a long time, experts have always, like, stayed in their lane.

    4. JK

      Yeah.

    5. TN

      And I mean, like, just stayed in their lane.

    6. JK

      Yeah.

    7. TN

      You know?

    8. JK

      Mm-hmm.

    9. TN

      They'll go like, "No, no, I'm a bone doctor." And you're like, "But are you a doctor though?" They're like, "Yes, of bones." You're like, "But can you tell me what's..." They're like, "No."

    10. JK

      Mm.

    11. TN

      "Bones."

    12. JK

      Mm-hmm.

    13. TN

      And I'm not saying they shouldn't do that, but it, it almost feels like w- then the gaps open up for the people who are like, "Oh, I can tell you about bones and more."

    14. JK

      Yeah.

    15. TN

      And those people may not be the experts, you know? Uh, like I've, I've seen a bunch of your videos where, for instance, you're talking to moms. And I understand why, because you told us the personal connection you have with misinformation online to moms. But I've, I've noticed that you, you get into the emotional side of things. You don't just say, "Here's the facts."

    16. JK

      Mm.

    17. TN

      "Here are the..." Yeah. You'll say, like, "I know you're scared," or, "Hey, it might be scary when you hear," or, "When you... You might be worried about that," or-

    18. JK

      Mm

    19. TN

      ... "Here's..." You feel like you want to... When did, when did you decide, or why do you think it's important to, to make that shift and expand beyond, like, just the literature and the science and include the human on the other side of the information?

    20. JK

      I think I benefit from my audience and the, the conversations that I have, like, in my DMs, which I, which I actually do engage with quite often, and, and hearing how much stress and anxiety and, and food anxiety-

    21. TN

      Mm

    22. JK

      ... um, many of these women have. And, and again, I went through this life stage of pregnancy and postpartum, and I actually, with my second I had pretty bad postpartum anxiety. And so, um, I, it was important to, it's, I mean, I, I kind of lived it. And so I understand how they are feeling.

    23. TN

      Yeah.

    24. JK

      And I think that that gives me a lot of empathy for what's, what they're, what they're f- going through. Um, and so that's actually why I also am, like, so committed to kind of correcting some of this misinformation, particularly-

    25. TN

      Yeah

    26. JK

      ... that that's targeted at new moms and young moms.

    27. TN

      Right.

    28. JK

      Because, because anxiety is really high. And so I hear from women all the time in my DMs about how much food anxiety they have and how they're scared to eat anything, and how-

    29. TN

      Oh, mm

    30. JK

      ... you know, because that's, that's what the al- If you get into a particular algorithm on social media and you just keep seeing the same things over and over, and that's what plays really well to social media algorithms, are these conspiratorial kind of c- really sensational claims, um, it can be really problematic. And so I think it's really important to me when I'm presenting information to meet people where they are and, and kind of, like, bridge that gap so then they'll be more open to kind of hearing the information that I'm providing and, and the data that I'm providing. [upbeat music]

  21. 45:1649:44

    Fact-Checking the "Red Dye 40 is Banned in Europe" Myth

    1. JK

      time?

    2. TN

      Do the other people ever respond back to you? Like, w- because you're out there saying, "This is false. This is fake." Do those people ever come back at you?

    3. JK

      Um, I mean, it's happened a few times.

    4. TN

      Yeah?

    5. JK

      Usually they just block me.

    6. TN

      Oh, lazy.

    7. JK

      [laughs]

    8. TN

      So they don't, like, try and challenge you at all?

    9. JK

      Not usually, no.

    10. TN

      Ah, man. I, I always-

    11. JK

      Sometimes, though.

    12. TN

      Oh, yeah?

    13. JK

      Sometimes. Yeah, sometimes they refuse to, like, accept what I've said too, or they'll just kind of, like, dig in. Um, just depends on who it is, I suppose.

    14. TN

      So in that type of scenario, when someone is claiming to be an expert and another person is an expert- Is an expert, mm-hmm ... how do you then show a neutral observer where the truth actually lies?

    15. JK

      Yeah. Yeah, so I, um, I don't rely on them to just believe me because I'm me. I, that's, that's why I use so many, like, references in my videos, and I'll show, like... If I, if I tell y- For example, um, a lot of people on social media are saying, like, s- synthetic food dyes are banned in Europe.

    16. TN

      Yes.

    17. JK

      Right?

    18. TN

      Yeah.

    19. JK

      Like, you've probably heard it.

    20. TN

      Uh-huh.

    21. JK

      Red Dye 40 is banned in Europe.

    22. TN

      Mm-hmm.

    23. JK

      So I will... And I, I think that's a harmful narrative, because what it does is it kind of, like, plays into this idea that, like, America is poisoning us-

    24. TN

      Mm

    25. JK

      ... and all these other countries care.

    26. TN

      Mm-hmm.

    27. JK

      Like, their scientists care, and their regulatory agencies care, and they're banning these things, and that's just not true. And so what I'll do is I'll show, you know, all five synthetic food dyes that are used in the United States predominantly, which is red f- uh, Red 40, Yellow 5, Yellow 6, Blue 1 and Blue 2, have all been deemed safe by EFSA in the European Union. All of them.

    28. TN

      Oh, they have?

    29. JK

      All of them.

    30. TN

      Huh.

  22. 49:4455:38

    Are Seed Oils Toxic? Sifting Through the Science

    1. JK

      that's the best kind of misinformation. You, you have a little bit of truth, and that's what gets people a- l- that's what brings people in.

    2. TN

      Yeah.

    3. JK

      Right? It's like, "Oh, they're- they're helping." Even if it's like 80% of the time they're helping.

    4. TN

      Yeah, yeah, yeah.

    5. JK

      Right? Some of these people. And it's like they're giving out good information, but it's the 20% of the time where they're completely manipulating the narrative and then, you know, taking advantage of you and the narrative, um, that's really the biggest problem. So yeah, I think, I think you're right, there is a problem right now because, um, much of the misinformation we see, which is sometimes why it's the h- so hard to kind of combat it and, and, like, explain the nuance because there's, there's overlap there.

    6. TN

      Mm.

    7. JK

      There's like, we, yes, this is true, and here is how that is being mani- manipulated.

    8. TN

      Yeah, because you now have, you have to go yes first.

    9. JK

      Yeah.

    10. TN

      And people are like, "Oh, so you do agree?" And then you're like, "But, but, but..." And now-

    11. EU

      Yeah

    12. TN

      ... now it's too late. Like seed oils is a good one.

    13. EU

      Mm-hmm.

    14. TN

      That, that's like one of those myths that also doesn't go away. Do, do you, do, do you, do you ever see these where no matter what happens they just keep coming back, they just keep coming back, they just... So, like seed oils is a good one.

    15. JK

      Yeah.

    16. TN

      Um-

    17. EU

      Sunflower oil versus canola oil.

    18. TN

      It, just seed oils in South A-

    19. JK

      Those are both seed oils

    20. EU

      ... in South Africa, that's what's going on now.

    21. TN

      Oh, that's the fight in South Africa?

    22. JK

      Oh.

    23. EU

      Yes, 'cause they're going, "Canola is, canola oil is used for things that you wouldn't wanna know about." And then people for a long time were using canola oil over sunflower oil.

    24. TN

      Huh.

    25. EU

      Yeah.

    26. TN

      And now the switch is people are going back to sunflower.

    27. EU

      Now everywhere you go, canola oil, canola oil, canola oil, canola, canola. So there's a big drive, I think it's a fight back obviously from the sunflower industry-

    28. JK

      Mm

    29. EU

      ... that's going, "You need to use sunflower oil. You need to use sunflower oil." So a lot of people now have moved there. Avocado oil hasn't caught on that much, and obviously olive oil hasn't caught on that much, but the big battle right now in South Africa is between canola oil and olive oil.

    30. TN

      So are, are seed oils-

  23. 55:3858:29

    The Marketing of "Healthy": Organic, Non-GMO, and Protein Claims

    1. JK

      distinction.

    2. TN

      But I think to Eugene's point- A- and I mean, we've seen this. It, it's not even a conspiracy. We've seen how we are also, like you're fighting with, uh, you know, uh, misinformation.

    3. JK

      Mm-hmm.

    4. TN

      But we also forget that there's a company in the background somewhere, there's a food lobby somewhere that's trying to push something-

    5. JK

      Mm-hmm

    6. TN

      ... to push something else out, to push something in. Like, look at how many years fat was bad.

    7. JK

      Mm-hmm.

    8. TN

      And then we found out, remember in that investigation where the, like the sugar lobby worked really well-

    9. JK

      Mm-hmm

    10. TN

      ... to vilify fat and carbohydrates.

    11. JK

      Mm-hmm.

    12. TN

      And then only now are we going, "Oh, damn, sugar, you know." We didn't realize that sugar was, copious amounts of sugar. 'Cause again, nothing is just bad.

    13. JK

      Mm-hmm. Yeah.

    14. TN

      But sugar was the thing we should've been looking for in excessive amounts. But they, "It's fat-free."

    15. JK

      You're right.

    16. TN

      If it was fat-free, it was good for you.

    17. JK

      Mm-hmm, yeah.

    18. TN

      And you're like, "I can eat as much of it as I want 'cause it's fat-free, so I will not get fat." You know?

    19. JK

      Yeah. I mean, it's important. A- a- and I think you're, you're drawing an important distinction based on what, what are corporations going to do? First of all, the media is gonna sensationalize, like, science findings, right?

    20. TN

      Mm-hmm.

    21. JK

      A study, they're gonna sens- sensationalize the findings. But then corporations, they're gonna take any little thing and try to spin it as the, like, the best thing for them, right? So they're, and they'll use it in marketing. So if, you know, if there's a study that comes out that shows something good about blueberries, right, like, a product that has blueberries is gonna put that on their label-

    22. TN

      Yeah, they will

    23. JK

      ... and be like, "This is the best thing that's ever happened," right?

    24. TN

      Mm-hmm.

    25. JK

      And so, so the problem is we need to be better at regulating those marketing claims. And, and so there are, there are s- quite a few claims that are regulated. Um, I think they just added, like, healthy last year. But there's quite a few that aren't, so they, they can put it on the label and just kind of like as a marketing tool for-

    26. TN

      Yeah

    27. JK

      ... for the company.

    28. TN

      There's also a bun-

    29. JK

      You know, protein. Protein is that.

    30. TN

      Oh yeah, proteins having-

  24. 58:291:04:15

    Why True Experts Aren't Afraid to Say "I Don't Know"

    1. TN

      understanding what a red flag is, is experts will tell you where their expertise ends. So you've said it, you know, we've had a, an, a, um, a neuroscientist on the podcast. We... And they'll go-

    2. JK

      Hmm

    3. TN

      ... "Uh, actually, I don't know because that part I don't, I think this 'cause I know that part of it, but I don't know about this completely." And I wonder if that's also something-

    4. JK

      Yeah

    5. TN

      ... we should look at as a, as a red flag-

    6. JK

      Red flag, mm-hmm

    7. TN

      ... is if the person is all-knowing about everything all the time, something's fishy.

    8. JK

      Yeah, I think that is a good, good use of red flags on social media. Yeah, if somebody is, like, a- appearing to be a s- particularly, like, if they say they're a doctor and then they don't put their credentials in the actual, like, profile-

    9. TN

      Oh, yeah, okay

    10. JK

      ... so they'll call themselves Dr. So-and-So, but there'll be no credentials, um, usually I have found that they are practicing outside of their scope of practice.

    11. TN

      Yeah.

    12. JK

      They're just... You know, you'll look at their page and they're an expert in nutrition and an expert in brain science and an expert in this and that. And so, um, that is a good thing to, I think, to look at.

    13. TN

      Yeah, like, I've always wondered, how does somebody who has, is just, let's say they're, they're a doctor of whatever, is, medical doctor or they've got a doctorate so they can say doctor.

    14. JK

      Hmm.

    15. TN

      How do they know about, like, 5G and Wi-Fi? I'm always, uh, 'cause I go, uh, aren't these two things separate?

    16. JK

      Hmm.

    17. TN

      And again, maybe I'm wrong, but I, I don't know that in medical school you're learning about r- the frequencies and radio waves and r- you, you, do you know what I mean? But I, but I, like, how do you deal with those types of claims? Do you, do you then pass it off to somebody? Do you, you know, like, what do you, what do you do with that when somebody says to you, um, "Oh, uh, Dr. Jessica, this is, this thing here is also, does this cause that?" What do you say to them in, in that instance? Do you go, "Well, I just don't know. Move on to someone else"? Or have you, like, formed, like, a little team of experts who you can pass it on to?

    18. JK

      I have, yeah. So if somebody asks me a question that's just outside my scope of practice, they, they do that quite often with, like, um, like, in, uh, beauty toxins.

    19. TN

      Okay, yeah, yeah.

    20. JK

      So, like, you know, the clean beauty movement.

    21. TN

      Yes.

    22. JK

      And that's just not my area. I, they ask me, like, "What about this ingredient in lotion?" I have absolutely no idea. So I have, like, cosmetic chemists that I'll refer people to.

    23. TN

      Oh, I love that.

    24. JK

      Yeah. So, so that, it's helpful to have, like, a little network of people who are outside your area.

    25. TN

      Oh.

    26. JK

      Yeah.

    27. TN

      Almost like a Avengers.

    28. JK

      Yeah. [laughs]

    29. EU

      Avengers of health.

    30. TN

      Yeah.

  25. 1:04:151:49:13

    The Truth About Supplements: Essential Vitamins vs. Expensive Urine

    1. TN

      that you're giving it to people for free. You know? Th- this is something that we don't focus enough on in, in society-

    2. EU

      Yeah

    3. TN

      ... and it's that you have to pay for the truth-

    4. EU

      Yeah

    5. TN

      ... but lies are free.

    6. JK

      Hm.

    7. TN

      You know what I mean?

    8. JK

      Yeah.

    9. TN

      Like, there's no website that has lies that you have to pay for. Search anything online, search about any story, any news article, any health article, you name it.

    10. EU

      Mm.

    11. TN

      The arti- the news, the websites and the pages that are fake-

    12. EU

      Yeah

    13. TN

      ... are free.

    14. JK

      You're right.

    15. EU

      Yeah.

    16. JK

      Yeah.

    17. TN

      And then when it's a real thing, they'll be like, "Would you like to pay for the truth?"

    18. JK

      Right.

    19. TN

      And I'm like, "Yeah, but if it's so important, why..." And don't get me wrong, I under-

    20. JK

      Like The New York Times and The Wall Street Journal. Yeah

    21. TN

      ... exactly. And, and don't get me wrong, I understand that there are-

    22. JK

      And they have to pay their people.

    23. TN

      Yeah, they have to pay people, et cetera. But it is sad that we, we live in a world... And, and that's why I also appreciate that, because this is not your job, and yet you are giving people education that they wouldn't otherwise be able to access if they weren't in the institutions that you're in.

    24. EU

      Yeah.

    25. JK

      Yeah, yeah. I mean, y- you're, you're bringing up a point that's kind of, um... It- it's g- it's, like, nuanced because we have to also figure out a way to make it sustainable for people to do.

    26. TN

      Yeah, yeah.

    27. JK

      Like, like science communicators and things like that. And so, you know, we're, there still has to be conversation about how to do that. But yeah, I, I think that it's really important and, and that's why... I mean, I have a Substack that it, I never put things behind paywalls and that's why. Like, I want people to have access to, to the information, um, because I think that that's really important and we, they shouldn't... You know, we, you don't want to put things behind paywalls if you really want people to understand them. But I also understand the other side, that people have to make a living, you know?

    28. TN

      Yeah. I feel like in a perfect world-

    29. JK

      So it's like a nuance

    30. TN

      ... that, that sort of be like a fund maybe or a-

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