Lecture 16 - How to Run a User Interview (Emmett Shear)

Lecture Transcript: http://tech.genius.com/Emmett-shear-lecture-16-how-to-run-a-user-interview-annotated Building product, and talking to users. In the early stages of your startup, those are the two things you should focus on. In this lecture, Emmett Shear, Founder and CEO of Justin.tv and Twitch, covers the latter. What can you learn by talking to users that you can’t learn by looking at data? What questions should you ask? How can user interviews define or redefine your product goals? See the slides and readings at startupclass.samaltman.com/courses/lec16/ Discuss this lecture: https://startupclass.co/courses/how-to-start-a-startup/lectures/64045 This video is under Creative Commons license: http://creativecommons.org/licenses/by-nc-nd/2.5/

Emmett Shearhost

Nov 13, 201446mWatch on YouTube ↗

EPISODE INFO

Released: November 13, 2014
Duration: 46m
Channel: YC Root Access
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

Lecture Transcript: http://tech.genius.com/Emmett-shear-lecture-16-how-to-run-a-user-interview-annotated Building product, and talking to users. In the early stages of your startup, those are the two things you should focus on. In this lecture, Emmett Shear, Founder and CEO of Justin.tv and Twitch, covers the latter. What can you learn by talking to users that you can’t learn by looking at data? What questions should you ask? How can user interviews define or redefine your product goals? See the slides and readings at startupclass.samaltman.com/courses/lec16/ Discuss this lecture: https://startupclass.co/courses/how-to-start-a-startup/lectures/64045 This video is under Creative Commons license: http://creativecommons.org/licenses/by-nc-nd/2.5/

SPEAKERS

Emmett Shear
host
Co-founder and former CEO of Twitch (acquired by Amazon), speaking on how to run user interviews.

EPISODE SUMMARY

In this episode of YC Root Access, featuring Emmett Shear, Lecture 16 - How to Run a User Interview (Emmett Shear) explores emmett Shear explains user interviews to build products people want Emmett Shear argues that many startup failures come from building without understanding real user behavior and shows how targeted interviews corrected that mistake at Twitch.

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