Joe Rogan Experience #1469 - Adam Perry Lang

Joe Rogan Experience #1469 - Adam Perry Lang

The Joe Rogan ExperienceMay 5, 20201h 57m

Joe Rogan (host), Adam Perry Lang (guest), Narrator

Impact of COVID-19 on restaurants, staff, rent, and PPP loansPivot to takeout, charity meals, and feeding frontline healthcare workersScience and craft of dry-aging beef and cooking perfect steaksKnife making, blade steel, and the importance of tools in cookingEthical meat sourcing, animal stress, and grass-fed vs grain-finished beefFood as art vs craft; how Food Network and celebrity changed kitchen cultureFly-fishing, hunting ethics, and parallels between culinary and other crafts

In this episode of The Joe Rogan Experience, featuring Joe Rogan and Adam Perry Lang, Joe Rogan Experience #1469 - Adam Perry Lang explores chef Adam Perry Lang On Surviving COVID, Steakhouses, Knives, Craft Joe Rogan talks with chef and restaurateur Adam Perry Lang about the devastating impact of COVID-19 on restaurants, using Adam’s Hollywood steakhouse APL as a case study. Adam explains how he pivoted from full-service dining to 10–15% capacity takeout and charity cooking for frontline workers while struggling with rent, loans, and staff cuts. They dive deep into the craft and science of dry‑aged beef, steak cooking methods, knife making, and ethical meat sourcing, revealing how much true “art and craft” lives behind a great restaurant. The conversation also ranges into fly-fishing, bowhunting, media’s effect on chef culture, and the difficult ethical balance between public health and economic survival.

Chef Adam Perry Lang On Surviving COVID, Steakhouses, Knives, Craft

Joe Rogan talks with chef and restaurateur Adam Perry Lang about the devastating impact of COVID-19 on restaurants, using Adam’s Hollywood steakhouse APL as a case study. Adam explains how he pivoted from full-service dining to 10–15% capacity takeout and charity cooking for frontline workers while struggling with rent, loans, and staff cuts. They dive deep into the craft and science of dry‑aged beef, steak cooking methods, knife making, and ethical meat sourcing, revealing how much true “art and craft” lives behind a great restaurant. The conversation also ranges into fly-fishing, bowhunting, media’s effect on chef culture, and the difficult ethical balance between public health and economic survival.

Key Takeaways

COVID forced restaurants to pivot fast or die.

Adam went from a full team to 10–15% of normal business with just a handful of staff, shifting to curbside, delivery, and large-batch meals for hospitals, while deferring rent and navigating confusing PPP loan rules.

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Purpose and motion help manage crisis stress.

Instead of freezing in uncertainty, Adam copes by “head down and cook” — focusing on feeding frontline workers and his neighborhood, which sustains his morale and keeps a core team employed.

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Great steak is built in the dry-age room, not just the pan.

Dry-aging relies on tightly controlled air flow, temperature, and humidity plus a “friendly mold” culture Adam carries from room to room, producing unique flavors and tenderness far beyond typical 30–60 day aging.

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Cooking technique must match the meat and desired outcome.

Adam avoids slow-cooking long-aged steaks (they turn livery), prefers extremely high heat for dry-aged crust, treats ultra-aged or Wagyu beef as small, rich tasting portions, and modifies methods for lean wild game vs fatty grain-finished beef.

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Tools, especially knives, are extensions of the chef’s craft.

Adam hand-makes his steak knives with a bladesmith, obsessing over steel, heat treatment, and longevity; he even prices them just above the felony theft threshold as a deterrent, underscoring how much he values his tools.

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Ethical meat starts long before the kitchen.

He works with Niman Ranch and specialist buyers to select genetics, manage stress-free handling and slaughter (influenced by Temple Grandin’s designs), and often prefers beef that’s grain-finished but raised humanely and nutritionally well.

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Culinary excellence comes from hours of unglamorous repetition, not TV fame.

Adam argues that before Food Network, cooks accepted long apprenticeships; now many chase quick celebrity, but the reality is thousands of hours with a knife and heat are still required to cook consistently at a high level.

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Notable Quotes

For me, it’s just head down and cook, try to help people, and then we’ll figure it out later.

Adam Perry Lang

At the end of the day, people have to eat. The world’s gonna be different, probably not the same at all for my business. But what choice do I have?

Adam Perry Lang

Cooking bounces between art and craft… the art is when you have no boundaries, the craft is when you make it consistent every night.

Adam Perry Lang

There’s a certain number of hours you just cannot avoid. You have to have the knife in your hand for thousands and thousands of hours before you’re really starting to cook.

Adam Perry Lang

What kind of world do we have in front of us the way it’s slated right now? We don’t even know.

Adam Perry Lang

Questions Answered in This Episode

How many independent restaurants like APL will realistically survive post‑COVID regulations and reduced capacity?

Joe Rogan talks with chef and restaurateur Adam Perry Lang about the devastating impact of COVID-19 on restaurants, using Adam’s Hollywood steakhouse APL as a case study. ...

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If rapid, accurate COVID testing at the door became feasible, how would that permanently change restaurant design and service?

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Are there scalable ways for more restaurants to adopt Adam’s level of care in dry-aging and ethical sourcing without pricing out most customers?

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How can culinary education better balance teaching media skills with instilling the long-haul craft discipline Adam describes?

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What can diners do, beyond ordering takeout, to meaningfully support restaurants they want to see still standing in five years?

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Transcript Preview

Joe Rogan

... one. (smashes table) What's happening, brother? How are you?

Adam Perry Lang

Good to be here.

Joe Rogan

Good to have you.

Adam Perry Lang

What's happening?

Joe Rogan

Um, I have enjoyed your restaurant many times. This is my favorite steak restaurant in all of Los Angeles.

Adam Perry Lang

Thank you.

Joe Rogan

And, uh, it's one of the reasons why I wanted to bring you in here because, uh, this is a, uh, really crazy time for restaurants. And, um, I, I mean, that's basically... That, that's the gist of it.

Adam Perry Lang

Yeah.

Joe Rogan

This is a crazy time. I mean-

Adam Perry Lang

It's, it's bananas. It's absolutely crazy. I'm trying to just get a handle on it. It's just, uh, overwhelming. So, for me, it's just head down and cook, try to help people, you know, that are in need, and, uh, and then we'll figure it out later. That's-

Joe Rogan

Well, I know you've been doing a lot of cooking for first responders and for hospitals. And, like, what, what have you been doing with your time now that this is...

Adam Perry Lang

Well, it really first started where, um, basically, everything just... Everybody was just staring at each other and saying, "What, what is going on? What's happening?" And I had... I didn't lay off any of my employees and it's all happening. Everybody else is closing up shop and, you know, I'm just overwhelmed as a business owner. What am I gonna do? And I actually had my GM come up to me and, you know... Because I'm trying to figure it out. Everybody's asked, "What's gonna happen?" My GM came up to me and he says, "Hey, listen, you know, we're with you. Um, we know you didn't create the coronavirus. You know, you do what you have to do, and we know your heart's in the right place." And I was just like... I just, like, kind of just let out a breath and I'm like, "Okay, well, I appreciate you saying that." And then I was just head down, get down to business with it. And, uh, um, we had to cut back, um, 90% of the staff. And, uh, we were just like... Just cook. Um, didn't know who were gonna... Who was gonna buy it or anything. It was just crazy.

Joe Rogan

So we should just tell everybody. It's the, the steakhouse is called APL.

Adam Perry Lang

Yeah.

Joe Rogan

And it's in, uh, LA in wha- what is that? Like, the theater district? What is that called? That, that area?

Adam Perry Lang

Yeah, it's in the heart of Hollywood, Hollywood and Vine.

Joe Rogan

Yeah, yeah.

Adam Perry Lang

And it's right, uh, next to the Pantages Theater.

Joe Rogan

Right.

Adam Perry Lang

Which we... And what's ironic was, it was literally when they closed down all the restaurants, it was the, gonna be the night of, uh, Hamilton premiering, which was a big deal for us as a business and, uh, you know, all of a sudden it's like it stops and, um-

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