What Does It Mean To Be A Man? Wake Up Warrior | Garrett J. White

(wind blowing) Mr. Garrett White, welcome to Modern Wisdom. How are you today, sir?

Wonderful. I brought all my gray bearded hair-

(laughs)

... on my chin to, uh, represent the modern Wisdom game.

(laughs)

You know, modern hair, gray facial hair, I think this qualifies me to be here.

That's the equivalent, the facial equivalent of smart casual.

Yeah, exactly. (laughs)

(laughs)

Exactly.

Garrett, for the listeners who don't know who you are, can you give us a bit of background please?

Absolutely. So I'm a, I'm a author of two different books, one book called Be The Man, uh, which we have available on Amazon. And we have tens of thousands of these copies of this book actually going out every single month. And a book called Warrior Book, which is its partner book. Uh, these two together represent an organization and a movement called Wakeup Warrior, which is a lifestyle for businessmen, uh, particularly married businessmen, uh, around the globe. And we have clients in 27 countries, and we have events of thousands of men that travel to us. We have thousands of clients online inside of our membership sites and our experiences. But the whole premise is how can a man actually access power while at the same time continuing to produce across all areas of his life? How can I bring my body, my being, my balance along with business production and not have them be, uh, mutually exclusive?

Wow. So you're trying to raise the consciousness and the performance of men as much as possible.

That's two ways to put it. Yes. The New York Post, when they interviewed us about one of our programs called Warrior Week here last year, it was actually 2016, they did a huge write-up for us. Um, and a couple other people that were interviewing us, a couple people come out and done documentary, small documentaries inside of our events. Um, they all kind of coined the same phrase, and then they spun off of what New York Post is, which is Wakeup Warrior is the initiator of the industry of masculinity. Like the, when I started talking about this, people have been talking about it. There's articles. Gillette's done a media play on it. People dabble with it. Churches dabble with it. Religions dabble with it. Politicians dabble with it. There's been groups that have come up, mostly run by, by Christian organizations trying to inspire men to be something. But Wakeup Warrior came along and said, "Hey, listen. We're a bunch of businessmen, and, um, we know there's a better way because the way we're doing it isn't fucking working, and things need to be different." And we don't do it as nice as the Gillette commercial and have guys sitting in a row and talking through it. And although the principles inside of that are true, the nature of Warrior is far more aggressive in our approach at pulling it off because we're not actually at where... We're hunting down alpha males and ultimately helping men, all men recognize that when I say hunting down alpha males, w- everyone is an alpha male. Like, in your world, every single fucking man that walks the planet is an alpha male. Even if you're a guy who's behind a keyboard all day long and you think you're not, and you're looking at Chris, and you're like, "He's a goddamn fitness model. He looks amazing. I wished I had a body to wear my underwear like that on Instagram."