$1.3B AI CEO: "You ONLY Need 2 People and 90 Days to Build a $1M Business" | Higgsfield Founder

A lot of businesses can really scale to tens of millions of dollars today profitably with AI.

This is Alex, founder of Higgsfield, an AI company that hit a two hundred million annual recurring revenue in just nine months, faster than Slack or Zoom. And what he told me about starting a business today completely blew my mind, and you can copy his strategy, too.

Focus on bringing, like, the first dollar by day thirty of product development and maybe one million ARR by day ninety.

That's a lot.

I just think it's the next industrial revolution. It's probably more powerful than the internet. For many, many young people, AI become social elevator.

For someone who still has fear, like, "This is moving so fast. I don't know how I can start," can you give them one piece of advice?

First, I would start from-

I have an amazing guest today. I am so excited to learn from you. Let's get very practical right away. You built Higgsfield and achieved two hundred million dollars in revenue in nine months. Let's imagine every... I don't want this to happen, but let's imagine a scenario when you have to start from scratch tomorrow and you have ninety days to launch a business idea. From what you've learned with your experience at Higgsfield, what would you do?

I think it all starts with maybe a team of two, someone who is builder who can go within w- twenty-four hours from idea to a product. And now it all becomes possible. There are so many, uh, databases. There are so many payment systems and so on which simplify creation of MVP. And then someone, as I call it, go-to-market person who has this natural empathy maybe or understanding of the sort of target distribution, whom they're selling to, and who can come up with interesting kinda new content formats w- which can resonate with the target audience on social media. And I think this is a very different skill set from the, like, marketing roles of the previous decades.

And how many times should they be ready to iterate? How many ideas?

For example, for us last year, we were iterating every day. So it was six, uh, days a week. And, um, every day we were putting new product release as we were trying to find workflows and use cases which have high frequency and which matter for our target audience. And then once the technology gets there, it's important to develop sort of the workflow which is easy enough but gives enough configuration as well. This dilemma of the perfect interface is still not solved frankly. So, uh, this is another reason why we embrace daily iteration. And on top of all of that, every month the whole industry resets. They completely push the boundaries in terms of the capabilities. There are probably f- let's say five leading research labs, and each lab is pushing massive updates every quarter. So at some months we have even two major updates. And it typically requires to substantially rebuild the whole product around those models. So it's exciting time today 'cause product builders like ourselves at Higgsfield, w- we, we just try to evolve the product so that it highlights the best possibilities of these models to our customers. But that's a constant race.