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Elias Torres, Co-Founder and CEO @ Agency: What No One Tells You About Selling Your Company

Elias Torres is the Co-Founder and CEO of Agency, the AI agent for customer success teams. Prior to Agency, Elias was the Co-Founder of Drift, a company he sold to Vista for $1.2BN Before that he started Performable, which he sold to HubSpot. ---------------------------------------------- In Today’s Episode We Discuss: 00:00 Intro 02:54 Do Rich Founders Make Better Founders: How Backgrounds Shape You 11:34 Why are Incumbents Slower than Ever 30:43 Why Was Selling Drift For $1.2BN a Massive Failure 34:01 How to Hire F******* Rockstars 39:58 The Biggest Mistakes Founders Make in Hiring 52:33 Everything You Think You Know About Working Parents is Wrong 01:07:27 Quickfire ---------------------------------------------- Subscribe on Spotify: https://open.spotify.com/show/3j2KMcZ... Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast... Follow Harry Stebbings on X: / harrystebbings Follow Elias Torres on X: / eliast Follow 20VC on Instagram: / 20vchq Follow 20VC on TikTok: / 20vc_tok Visit our Website: https://www.20vc.com Subscribe to our Newsletter: https://www.thetwentyminutevc.com/con... ----------------------------------------------- #20vc #harrystebbings #eliastorres #Agency #sellingtips #startup #Performable #Drift #HubSpot #moneyloss #coinbase

Elias TorresguestHarry Stebbingshost
Mar 20, 20251h 11mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Immigrant founder on Drift regrets, AI agents, hiring grit, legacy

  1. Elias Torres, co-founder of Drift and now CEO of Agency, reflects candidly on why he considers Drift his biggest failure despite a $1.2B exit, and how that experience reshapes his approach to building a lean, durable AI-first company. He argues that incumbents like Google and Microsoft aren’t truly “dancing,” that AI agents will shrink company headcount while massively increasing compute needs, and that B2B software must move from human-operated tools to autonomous systems. Torres dives deep into his extreme hiring philosophy—prioritizing grit, speed, and “high agency”—and his belief in hiring slowly, firing fast, and rejecting ego-driven titles. He also discusses personal themes: growing up poor in Nicaragua, immigrating to the U.S., having kids early, the emotional toll of selling your company, and why he’s now more driven by legacy than money.

IDEAS WORTH REMEMBERING

5 ideas

A billion‑dollar exit can still feel like failure if the company doesn’t endure.

Torres calls Drift “the biggest failure” of his life because it became too big, slow, and product‑weak to go public, leaving him feeling he’d let customers and people down despite a $1.2B sale and personal “fuck you money.”

AI will enable billion‑dollar revenue companies with far smaller headcount.

He believes we’re moving from a world where “bigger was better” to one where agents and automation replace many operator roles, shrinking teams dramatically while shifting spend from human labor to compute.

Incumbents have distribution but are structurally too slow to truly ‘dance.’

Despite Google and Microsoft’s AI moves, Torres argues that layers of management, risk‑aversion, and internal politics make it nearly impossible for elephants to move at startup speed; they talk a big game but ship slowly and inconsistently.

B2B software must be rebuilt for autonomous agents, not human operators.

Most enterprise tools assume a human drives every workflow; Torres thinks the future resembles driverless cars—systems that execute outcomes with minimal human interaction—so ChatGPT is only an interim, operator‑dependent step.

Hire for ‘high agency’ and grit, and be ruthless about fit.

His process is intensely hands‑on—live code reviews, probing GitHub, pressure‑testing candidates’ responsiveness—and he now insists on contracting first, hiring slowly, and firing within weeks if performance or grit isn’t obvious.

WORDS WORTH SAVING

5 quotes

Drift is the biggest failure in my life.

Elias Torres

Speed creates the American dream.

Elias Torres

All this B2B software was designed to require operators and it just kills me.

Elias Torres

If you could train an AI to do that job, and just have straight compute do it 24/7, which one do you prefer?

Elias Torres

I’m done changing for people. I don’t care.

Elias Torres

Emotional and strategic reflections on selling Drift and calling it a failureAI’s impact on company structure, B2B software, and the future of workWhy large incumbents (“elephants”) struggle to move fast in AIExtreme hiring philosophy: high agency, grit, speed, and firing fastChanging company design: smaller, highly profitable teams vs bloated orgsPersonal journey: immigration, poverty, family, ego, and parentingMoney, legacy, and how VC and funding models shift in an AI-first world

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