The Twenty Minute VCElias Torres, Co-Founder and CEO @ Agency: What No One Tells You About Selling Your Company
At a glance
WHAT IT’S REALLY ABOUT
Immigrant founder on Drift regrets, AI agents, hiring grit, legacy
- Elias Torres, co-founder of Drift and now CEO of Agency, reflects candidly on why he considers Drift his biggest failure despite a $1.2B exit, and how that experience reshapes his approach to building a lean, durable AI-first company. He argues that incumbents like Google and Microsoft aren’t truly “dancing,” that AI agents will shrink company headcount while massively increasing compute needs, and that B2B software must move from human-operated tools to autonomous systems. Torres dives deep into his extreme hiring philosophy—prioritizing grit, speed, and “high agency”—and his belief in hiring slowly, firing fast, and rejecting ego-driven titles. He also discusses personal themes: growing up poor in Nicaragua, immigrating to the U.S., having kids early, the emotional toll of selling your company, and why he’s now more driven by legacy than money.
IDEAS WORTH REMEMBERING
5 ideasA billion‑dollar exit can still feel like failure if the company doesn’t endure.
Torres calls Drift “the biggest failure” of his life because it became too big, slow, and product‑weak to go public, leaving him feeling he’d let customers and people down despite a $1.2B sale and personal “fuck you money.”
AI will enable billion‑dollar revenue companies with far smaller headcount.
He believes we’re moving from a world where “bigger was better” to one where agents and automation replace many operator roles, shrinking teams dramatically while shifting spend from human labor to compute.
Incumbents have distribution but are structurally too slow to truly ‘dance.’
Despite Google and Microsoft’s AI moves, Torres argues that layers of management, risk‑aversion, and internal politics make it nearly impossible for elephants to move at startup speed; they talk a big game but ship slowly and inconsistently.
B2B software must be rebuilt for autonomous agents, not human operators.
Most enterprise tools assume a human drives every workflow; Torres thinks the future resembles driverless cars—systems that execute outcomes with minimal human interaction—so ChatGPT is only an interim, operator‑dependent step.
Hire for ‘high agency’ and grit, and be ruthless about fit.
His process is intensely hands‑on—live code reviews, probing GitHub, pressure‑testing candidates’ responsiveness—and he now insists on contracting first, hiring slowly, and firing within weeks if performance or grit isn’t obvious.
WORDS WORTH SAVING
5 quotesDrift is the biggest failure in my life.
— Elias Torres
Speed creates the American dream.
— Elias Torres
All this B2B software was designed to require operators and it just kills me.
— Elias Torres
If you could train an AI to do that job, and just have straight compute do it 24/7, which one do you prefer?
— Elias Torres
I’m done changing for people. I don’t care.
— Elias Torres
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