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Figma's 250% Pop - The Greatest IPO Mispricing Ever? Meta & Microsoft Blowout Quarters: Broken Down

Brian Halligan is the Co-Founder and Executive Chairperson of HubSpot. Brian led the business as CEO for 15 years from Day 1 to a $30BN public company with 7,000 employees. Among Brian numerous achievements, Brian is famed for coining the term "inbound marketing", he is a globally recognised author, he is also an incredible teacher having developed MIT’s popular Scaling Entrepreneurial Ventures class. In addition to all of this, he is also the Co-Founder of Propeller Ventures, a $100 million climate tech venture fund, specializing in ocean innovation investments. Rory O’Driscoll is a General Partner @ Scale where he has led investments in category leaders such as Bill.com (BILL), Box (BOX), DocuSign (DOCU), and WalkMe (WKME), among others. Jason Lemkin is one of the leading SaaS investors of the last decade with a portfolio including the likes of Algolia, Talkdesk, Owner, RevenueCat, Saleloft and more. ----------------------------------------------- In Today’s Episode We Discuss: 00:00 Intro 01:04 The Worst IPO Mis-Pricing Ever: What Really Happened at Figma 24:03 Why CEO Compensation is Broken 35:45 Is Canva Next? Why Founders Should "Run, Forrest, Run" to the NASDAQ 38:28 The Case for Going Public: VCs Are a Bigger Pain Than Public Markets 47:27 Can AI Even Work for SMBs? Why No One’s Cracked the Code (Yet) 54:40 Meta’s Monster Quarter: Growth, Cash Burn, and the Real AI Strategy 01:01:54 CEO of the Year? Why Jensen Huang Leaves Zuck & Satya in the Dust 01:06:59 Cognition's $15B Deal & Mass Layoffs: The Most Savage M&A Move of 2025 01:12:32 Ramp’s $22B Raise: Genius Move or Suicide Round? 01:17:41 CRV Shrinks, Benchmark’s Bet, and the Future of Venture Strategy ---------------------------------------------------------------------------------------------- Subscribe on Spotify: https://open.spotify.com/show/3j2KMcZ... Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast... Follow Harry Stebbings on X: / harrystebbings Follow Brian Halligan on X: / bhalligan Follow Jason Lemkin on X: / jasonlk Follow Rory O’Driscoll on X: / rodriscoll Follow 20VC on Instagram: / 20vchq Follow 20VC on TikTok: / 20vc_tok Visit our Website: https://www.20vc.com Subscribe to our Newsletter: https://www.thetwentyminutevc.com/con... ----------------------------------------------- #20vc #harrystebbings #roryodriscoll #jasonlemkin #brianhalligan #figma #microsoft #meta #ai #cognition #ramp

Rory O’DriscollguestBrian HalliganguestHarry StebbingshostJason Lemkinguest
Aug 7, 20251h 28mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Figma’s IPO pop, founder incentives, and AI-fueled market cycles explained

  1. Figma’s 250% first-day pop is framed less as “$3B left on the table” and more as a structural outcome of IPO bookbuilding, scarce float, and post-pricing demand that was not actually accessible at higher prices during the roadshow.
  2. The group explains how the night-before pricing meeting becomes a high-stakes negotiation over both allocation (hedge funds vs. long-only institutions like Fidelity) and price, with founders ultimately choosing a tradeoff between a controlled pop and investor composition.
  3. They argue CEO compensation is “broken” because RSUs encourage risk aversion, peer-benchmarking can be irrelevant for founder-CEOs with massive net worth, and performance packages tied to stock-price targets can be accidentally “hit” due to IPO euphoria rather than execution.
  4. Founders are urged to consider going public while public markets may offer cheaper capital and better liquidity than late-stage private markets, with the claim that VCs can be more intrusive than most public shareholders and activist incidents are relatively rare.
  5. Across Meta/Microsoft and major AI financings, the conversation highlights a tension between enormous AI CapEx and still-limited app-layer revenue today, predicting periodic shakeouts while the long-term platform shift remains real.

IDEAS WORTH REMEMBERING

5 ideas

The “money left on the table” narrative often misunderstands IPO demand.

They argue no one was bidding at extreme prices (e.g., $80–$100) in the actual IPO book; the higher trading price emerged after the IPO priced low enough to clear allocations, then retail/FOMO demand rushed in.

IPO mispricing is partly a byproduct of optimizing for investor base, not just maximizing price.

Founders commonly accept a modest pop to secure long-only anchors (Fidelity, T. Rowe, Wellington) and avoid a hedge-fund-heavy cap table, because that investor mix can matter for stability years later.

Float size and secondary-heavy offerings can amplify first-day pops dramatically.

With few shares available and huge oversubscription, even a “normal” allocation strategy can create a supply/demand mismatch that produces an outsized jump once trading begins.

Direct listings may not prevent “mega pops.”

Even with SEC rule changes allowing capital raises in direct listings, they suggest valuation anchoring would likely still start near the institutional-clearing level, with exuberance potentially showing up after trading starts.

CEO comp design is drifting toward recreating options—sometimes badly.

RSUs act like near-cash and can reduce risk-taking, while PSUs attempt to reintroduce performance incentives; but stock-price-triggered PSUs can be accidentally satisfied by market multiple expansion, undermining the intended pay-for-performance link.

WORDS WORTH SAVING

5 quotes

Run, Forrest, run. The market's wide open. The valuations are good. There's a lot of demand. It's very seasonal and, um, oddly seasonal, and timing really matters. If I were Canva, it's an amazing company, I would be f- I'd be lining up, you know, lining everything up to go public.

Brian Halligan

I can tell you right now, the people who said, "Oh, Fig- Figma left $3 billion on the table 'cause they could've got $95 a share," are talking out of their ass.

Rory O’Driscoll

Oh, my net worth went from X to 100X. I was just, I was just happy to be there.

Brian Halligan

VCs are a much bigger pain in the ass than public investors.

Brian Halligan

Here's what's underrated about the IPO is it's very stressful, you're exhausted, but the day you go public is going to be one of the top two or three days of your life. It is an amazing day.

Brian Halligan

IPO pricing mechanics and order booksAllocation politics: long-only funds vs hedge fundsDirect listings vs traditional IPOsEmployee outcomes and IPO “magic moment”CEO compensation: RSUs vs ISOs vs PSUsPublic vs private markets and activist riskAI CapEx vs revenue mismatch and “bubble” semanticsMeta/Microsoft/Oracle/SAP earnings and strategyAI M&A culture shocks (Cognition/Windsurf)Late-stage rounds, “suicide rounds,” and fintech capital intensityVenture fund strategy: focus vs multi-platform (CRV, Benchmark)

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