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Scooter Braun on Being Enough, Insecurity, Wealth, Investing, Fame, Marriage and Much More | E1002

From college party promoter to managing global stars to CEO and investor. Scott “Scooter” Braun is one of the most powerful people in media and one of the most multi-faceted entrepreneurs we have ever met. As the founder of media company SB Projects and the co-founder of TQ Ventures, he has backed prominent companies such as Pinterest, Spotify and Uber and managed some of the world’s biggest names in music including Justin Bieber, Ariana Grande, and Demi Lovato. Braun’s other accolades include founding Ithaca Ventures (acquired by HYBE for $1BN+) in 2021, and philanthropic efforts such as being a Make-A-Wish board member, raising $55M+ for Hurricane Harvey and Irma relief and continuing to instill the value of social good wherever possible. --------------------------------------- Timestamps: 0:00 Introduction 1:22 Happiness & Success: Finding Balance 7:37 How Money & Power Changes You 10:08 Who’s there for you? 13:49 Scooter Braun’s Approach to Online Hate & Conflict 18:53 Discovering Justin Bieber: A Career-Changing Moment 21:32 Manchester Terrorist Attack and Ariana Grande’s Response 24:01 Biggest Professional Mistake and Lessons Learned 28:23 Inside Look at Billion-Dollar HYBE Deal 32:11 What I Learned from Jeff Bezos 37:52 Scooter’s Investment Hits and Misses 43:06 TQ Ventures: Investing in the Future 44:31 Friendship with Ashton Kutcher 46:28 On Being Vulnerable 51:55 Scooter’s Advice to Harry 1:00:10 Why Everyone Needs One Week Off a Year 1:06:47 How Kids Changed Scooter’s Mindset 1:09:00 Biggest Catalyst in Scooter’s Life 1:14:02 What do you still need to unlearn? Growth and Self-Reflection 1:18:37 What achievement are you most proud of? 1:20:10 Lessons I Want My Children to Learn 1:28:52 Call Me Scott Braun: Identity and Reinvention 1:31:47 Quick-Fire Round 1:34:51 Favorite Memory Working with Justin Bieber 1:37:43 How I Discovered Ariana Grande 1:39:03 What would you like to change about the music industry? 1:41:25 Where do you see yourself in five years? --------------------------------------- In Today’s Episode with Scooter Braun We Discuss: 1. From College Party Promoter to Managing The World’s Biggest Superstars: What was the single most catalytic moment of Scooter’s career? What was Scooter’s most painful professional mistake, and what did he learn from it? What was the decision-making behind Scooter’s HYBE deal? What is the biggest challenge in scaling the trajectories of the people Scooter works with? If Scooter could change one thing about the music industry, what would it be? 2. College Party Promoter Turned Venture Investor: How did Scooter originally get into investing? How did Scooter’s party promoting business almost lead to an early investment in Facebook? Do people approach Scooter differently as an investor because of his success in the music industry? Why is vulnerability helpful for investing? 3. Scooter’s Lessons on Success (And How to Deal With It): Why does Scooter believe happiness and success are not aligned? How does Scooter approach deal-making? Is work-life balance bullshit? Does Scooter think you have to break your back to become as successful as Jeff Bezos? Is Scooter scared of mediocrity? Why does Scooter think all entrepreneurs are bad at having faith? 4. The Secrets to Being a Better Parent, Child, and Partner: How does Scooter approach trust? How did having kids impact Scooter’s mindset? Why was divorce the biggest catalyst in Scooter’s entire life? Does Scooter worry that money will negatively influence how his children are brought up? What is the most important thing a child can hear from a parent? 5. Finding the “Scott” Buried Inside “Scooter”: It’s easy to become the brand you create. How does Scooter prevent losing himself when that happens? What does Scooter need to unlearn in the future? What has Scooter changed his mind on in the past 12 months? How does Scooter approach his relationship to regret? What single lesson you most would Scooter most want a young person listening to this conversation to take away? --------------------------------------- Subscribe on Spotify: https://open.spotify.com/show/3j2KMcZTtgTNBKwtZBMHvl?si=85bc9196860e4466 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-twenty-minute-vc-20vc-venture-capital-startup/id958230465 Follow Harry Stebbings on Twitter: https://twitter.com/HarryStebbings Follow Scott “Scooter” Braun on Twitter: https://twitter.com/scooterbraun Follow 20VC on Instagram: https://www.instagram.com/20vc_reels Follow 20VC on TikTok: https://www.tiktok.com/@20vc_tok Visit our Website: https://www.20vc.com Subscribe to our Newsletter: https://www.thetwentyminutevc.com/contact --------------------------------------- #ScooterBraun #HYBE #HarryStebbings

Scooter BraunguestHarry Stebbingshost
Apr 17, 20231h 42mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 1:17

    From public persona to real self: why Scooter showed up for this conversation

    Harry opens by describing how he pushed to book Scooter, and Scooter explains why he said yes: the two had an unusually vulnerable pre-call. Scooter frames the core theme early—showing up present, dropping the “mask,” and helping others do the same.

    • Scooter’s decision to come on the show is rooted in a prior, personal phone conversation
    • Early emphasis on presence and authenticity (showing up “in the moment”)
    • Foreshadowing the central tension: the constructed public identity vs. the private self
    • Mutual recognition of ambition alongside emotional cost
  2. 1:17 – 4:34

    Success didn’t bring happiness: hitting the “number” and feeling worse

    Harry shares his dislocation between rising success and declining happiness; Scooter mirrors it with a vivid story of surpassing his lifetime money goal at 27 and immediately spiraling. A call with his father becomes a turning point: happiness comes from connection and service, not achievement.

    • The moment Scooter surpasses his financial “finish line” and becomes depressed
    • His father’s exercise: list the moments you’re truly happy
    • Reframing: success can buy time/freedom to do what actually makes you happy
    • The danger of building life around a narrative designed to earn self-love
  3. 4:34 – 7:28

    The ‘not enough’ wound: approval-seeking, shame, and building the “Scooter” mask

    The conversation shifts from money to identity: both describe the childhood-rooted belief that achievements create worthiness. Scooter explains how he built “Scooter” as armor and how later self-work helped him like the name “Scott” again.

    • Projecting outward to earn love/approval (family, peers, the world)
    • Core belief: “If I build it, I’ll be worthy”
    • The mask/persona as a survival strategy—and its long-term cost
    • Early mention of Hoffman Process as a key step toward self-acceptance
  4. 7:28 – 10:08

    When money and power warp relationships: boundaries, hierarchy, and grace for growth

    Harry describes how perceived power changes friendship dynamics; Scooter responds with a boundary framework and a stoic lens on reactions. He also highlights the difficulty of being known for an earlier version of yourself while trying to evolve.

    • How status creates awkward hierarchies and “nervous” relationships
    • Boundaries as teaching people how to treat you
    • Stop trying to manage others’ comfort to control your own discomfort
    • Growth requires letting go of people who won’t grant you the grace to change
  5. 10:08 – 13:49

    Who’s there for you: vulnerability as the gateway to real support

    Scooter describes a painful realization after his grandmother’s death: no one asked if he was okay—partly because he never showed people how. He explains how kids, old friends, and new openness changed his experience of support and trust.

    • The “fixer” role and the loneliness it can create
    • Yaël’s challenge: people can’t show up if you don’t let them in
    • Unconditional love from children as emotional “recharging”
    • Redirecting attention from critics/abusive dynamics to the people who genuinely care
  6. 13:49 – 18:53

    Online hate, public narratives, and conflict: ‘the internet is not a real place’

    Harry asks directly about the backlash around Taylor Swift; Scooter acknowledges it hurt and explains why. He outlines a practical way to contextualize online outrage, then reframes the episode as a catalyst that forced deeper self-work.

    • Admitting the pain of being labeled publicly and suddenly
    • ‘Twitter is not a real place’: online volume vs. real-world interactions
    • Why the “good guy” narrative made the hit feel existential
    • Seeing conflict as a mirror: you play a role, or you’re meant to learn something
  7. 18:53 – 21:32

    Catalytic career moments: spotting Justin Bieber and engineering the breakout

    Scooter explains how certain moments trigger a “blueprint” in his mind, letting him see moves like a chessboard. He recounts recognizing Justin’s potential immediately and describes early inflection points that turned internet momentum into mainstream attention.

    • The ‘downloaded blueprint’ feeling when a big opportunity appears
    • Immediate conviction about Justin Bieber and a plan through age 18
    • The Long Island mall incident/riot arrest and resulting national press
    • YouTube as the early distribution engine that compounded attention
  8. 21:32 – 24:22

    Turning tragedy into purpose: Manchester, bravery, and responding to terrorism

    Scooter recounts the One Love Manchester concert as the most powerful experience of his life, highlighting Ariana Grande’s courage and the city’s collective bravery. He describes the context—another terror alert the night before—and the emotional impact of 66,000 people choosing to show up.

    • Ariana’s initial refusal and later decision to lead the response
    • The city of Manchester as the ‘hero’ for showing up despite warnings
    • The concert’s global broadcast and symbolism against terror
    • Parallel mention of March for Our Lives as purpose-driven production
  9. 24:22 – 28:23

    Mistakes, ambition, and deal ethics: building wins where everyone wins

    Asked for his biggest professional mistake, Scooter rejects the frame of “mistake” and instead emphasizes perspective and growth. He discusses generosity in the HYBE sale, the freedom it created, and how transparency and trust shape better long-term outcomes.

    • Reframing losses as necessary perspective rather than failure
    • Giving $50M in stock to employees/artists in the HYBE transaction
    • How ambition can push you to do things ‘by the book’ but not ‘by the heart’
    • A new standard: quality of life in wins, and everyone involved should win
  10. 28:23 – 32:37

    Inside the HYBE deal: choosing partners, culture fit, and the ‘after the transaction’ mindset

    Scooter explains why HYBE made sense during a personal transition: divorce, deep self-work, and a desire to move from constant management to an executive role. He describes Chairman Bang’s relationship-first approach and how that philosophy earned trust.

    • Stepping back from the business and learning to delegate differently
    • Losing (and later regaining) a client as a consequence of personal reset
    • East vs. West framing: focus on building together after the deal closes
    • Selecting partners who offer learning, not just price
  11. 32:37 – 37:54

    Bezos, regret minimization, and ‘harmonizing’ work and life (not balancing)

    Harry confesses fear of future regret and sacrificing his personal life; Scooter responds with lessons from Jeff Bezos. The key shift is from “balance” to “harmonize,” integrating work and personal commitments through transparency and shared context.

    • Regret minimization as a tool to choose sacrifices consciously
    • Defending Bezos as misunderstood and highlighting impact through wages/jobs
    • ‘Harmonize’ work and life by communicating priorities on both sides
    • Warning against staying in passions you’ve outgrown and becoming resentful
  12. 37:54 – 43:02

    From almost investing in Facebook to backing Uber: betting on founders and embracing luck

    Scooter traces his investing origin to college promotion tactics, early contact with Zuckerberg, and a near-miss on Facebook due to timing and personal hesitation. He then describes early conviction investments like Uber and his approach: back exceptional entrepreneurs, while recognizing the role of luck and privilege.

    • Attempting to invest $100K for 10% of Facebook—and why it didn’t happen
    • Realizing later how little he understood venture outcomes at the time
    • Early Uber investment driven by first-hand product experience and founder quality
    • Founder-first pattern recognition and long-term conviction (e.g., Spotify stake)
  13. 43:02 – 1:00:00

    Building TQ Ventures and navigating celebrity presence in investor rooms

    Scooter outlines TQ’s evolution from a consumer focus into broader tech/SaaS/gaming, scaling to over $1B AUM and a $500M third fund with low deployment. The conversation then turns to how fame changes meetings—both for Ashton Kutcher and Scooter—and why vulnerability can disarm performance anxiety.

    • TQ’s origin story, partner dynamics, and expansion beyond consumer
    • Fund status: third fund size and cautious deployment in the current climate
    • How preconceived notions (good or bad) distort founder interactions
    • Scooter’s practical approach: be present, humanize yourself, help others relax
  14. 1:00:00 – 1:06:46

    One week off per year: the Hoffman Process, turning off the phone, and choosing yourself

    Scooter delivers his clearest prescription: take one full week annually with no phone/email for self-work, so you don’t need a crisis to change. He describes his rock-bottom moment, the Hoffman Process timing (during Ariana’s album release), and the cascading retreats that followed (breathwork, meditation, silence).

    • Why constant building can be avoidance of the ‘abyss’ of self
    • The October 2020 decision to leave during a major release week
    • Ariana’s supportive response: ‘time for me to be there for you’
    • Self-work modalities: Hoffman, breathwork (Sedona), meditation, silent retreat ideas
  15. 1:06:46 – 1:42:19

    Kids, divorce, faith, and identity: becoming ‘Scott’ again + quick-fire on mentors and artists

    Scooter explains how kids made him more efficient and, after divorce, radically more present—‘100% of me in that 50%.’ He names divorce as the biggest catalyst in his life, then explores what he’s still unlearning (faith/control), why he’s most proud of his kids, and closes with quick-fire memories and industry takes (Justin, Ariana, Spotify, and the next five years).

    • Parenthood increases focus and forces ruthless prioritization
    • Divorce as narrative destruction that triggered self-work and reinvention
    • Unlearning control: surrender, faith tattoo, and trusting the universe more
    • Pride vs. unconditional love: what he wants his children to internalize
    • Quick-fire: David Geffen’s advice, Justin backstage moments, discovering Ariana, and hopes for the future

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