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a16z Podcast | Getting Network Effects

One of the biggest misconceptions around network effects (which are one of the key dynamics behind many successful and highly defensible software companies) is confusing growth with engagement. So how does one tell the difference between viral growth and network effects? How does one create network effects in different businesses? (Hint: it's not by accident!) How do you know when to hang in there because you see signs of network effects or just drop it and move on to something else? And what are some examples of teasing all of the above apart? In this episode of the a16z Podcast -- based on an event we hosted and slide deck we released all about network effects -- a16z partners Anu Hariharan and Jeff Jordan (who cover all things marketplaces, consumer, and more) share (in conversation with Sonal Chokshi) their observations, insights, and experiences. Because, why reinvent the, er, flywheel?

Sonal ChokshihostJeff JordanguestAnu Hariharanguest

Jan 2, 201948mWatch on YouTube ↗

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EPISODE INFO

Released: January 2, 2019
Duration: 48m
Channel: a16z
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

One of the biggest misconceptions around network effects (which are one of the key dynamics behind many successful and highly defensible software companies) is confusing growth with engagement. So how does one tell the difference between viral growth and network effects? How does one create network effects in different businesses? (Hint: it's not by accident!) How do you know when to hang in there because you see signs of network effects or just drop it and move on to something else? And what are some examples of teasing all of the above apart? In this episode of the a16z Podcast -- based on an event we hosted and slide deck we released all about network effects -- a16z partners Anu Hariharan and Jeff Jordan (who cover all things marketplaces, consumer, and more) share (in conversation with Sonal Chokshi) their observations, insights, and experiences. Because, why reinvent the, er, flywheel?

SPEAKERS

Sonal Chokshi
host
Host of the a16z Podcast and editor/producer at Andreessen Horowitz.
Jeff Jordan
guest
General Partner at Andreessen Horowitz; former CEO of OpenTable and former eBay executive.
Anu Hariharan
guest
General Partner at Andreessen Horowitz focused on investing in and advising startups.

EPISODE SUMMARY

In this episode of a16z, featuring Sonal Chokshi and Jeff Jordan, a16z Podcast | Getting Network Effects explores network Effects Explained: Bootstrapping, Measuring, and Defending Marketplaces and Platforms Anu Hariharan defines a network effect as a platform becoming more valuable to existing users as more users join, and stresses it is distinct from fast growth or viral adoption.

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