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a16z Podcast | The Basics of Growth 1 -- User Acquisition

with Andrew Chen (@andrewchen), Jeff Jordan (@jeff_jordan), and Sonal Chokshi (@smc90) Growth is one of the most top of mind questions for entrepreneurs building startups of all kinds (and especially consumer ones) -- but how does one go beyond a mindset of "growth hacking" to thinking about growth more systemically and holistically? What are the key metrics to know; why; and how? This episode of the a16z Podcast -- one of two in a series -- focuses on the user acquisition aspect of growth, followed by engagement and retention in the next episode. Featuring a16z general partners Andrew Chen and Jeff Jordan, in conversation with Sonal Chokshi, the discussion also covers the nuances of paid vs. organic marketing (and the perils of blended CAC); the role of network effects; where does customer lifetime value (LTV) come in; and much more. Because at the end of the day, businesses don't grow themselves...

Sonal ChokshihostAndrew ChenguestJeff Jordanguest

Jan 2, 201920mWatch on YouTube ↗

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EPISODE INFO

Released: January 2, 2019
Duration: 20m
Channel: a16z
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

with Andrew Chen (@andrewchen), Jeff Jordan (@jeff_jordan), and Sonal Chokshi (@smc90) Growth is one of the most top of mind questions for entrepreneurs building startups of all kinds (and especially consumer ones) -- but how does one go beyond a mindset of "growth hacking" to thinking about growth more systemically and holistically? What are the key metrics to know; why; and how? This episode of the a16z Podcast -- one of two in a series -- focuses on the user acquisition aspect of growth, followed by engagement and retention in the next episode. Featuring a16z general partners Andrew Chen and Jeff Jordan, in conversation with Sonal Chokshi, the discussion also covers the nuances of paid vs. organic marketing (and the perils of blended CAC); the role of network effects; where does customer lifetime value (LTV) come in; and much more. Because at the end of the day, businesses don't grow themselves...

SPEAKERS

Sonal Chokshi
host
Host of the a16z Podcast and a16z editorial/content lead who moderates conversations with firm partners and guests.
Andrew Chen
guest
a16z general partner focused on growth and user acquisition, with prior growth work including Uber.
Jeff Jordan
guest
a16z general partner and former OpenTable executive with deep experience in consumer marketplaces and growth metrics.

EPISODE SUMMARY

In this episode of a16z, featuring Sonal Chokshi and Andrew Chen, a16z Podcast | The Basics of Growth 1 -- User Acquisition explores why Businesses Don't Grow Themselves: Acquisition, CAC, LTV and Organic Channels Andrew Chen and Jeff Jordan argue that growth is a systematic discipline spanning acquisition, engagement and retention, not a set of tricks, and that businesses do not grow themselves.

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